KPI ejemplo
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KPI Report May Conversion rate n/a Booking income n/a SE Visitors as a % of total 90.4% Non SE Visitors as % of total 9.6% Quality of SE Visitors (% entering booking system) n/a Quality of Non-SE Visitors (% entering booking system) n/a Quality of PPC Visitors (% entering booking system) n/a Quality of Organic Visitors (% entering booking system) n/a % unable to book (non-IE browser) n/a Money lost from non-IE visitors entering booking system n/a Key & Defintions: ▲ = An increase ▲▲ = An increase of 5%+ ▼ = A fall of 0% to 5% ▼▼ = A fall of greater than 5%
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Transcript of KPI ejemplo
KPIsKPI ReportMayJune% ChangeJuly% ChangeConversion raten/a3.7%4.1%10.8%Booking incomen/a464,823377,995-18.7%SE Visitors as a % of total90.4%90.1%-0.3%87.6%-2.8%Non SE Visitors as % of total9.6%9.9%2.9%12.4%25.6%Quality of SE Visitors (% entering booking system)n/a26.7%26.5%-0.5%Quality of Non-SE Visitors (% entering booking system)n/a5.1%6.8%34.3%Quality of PPC Visitors (% entering booking system)n/a34.8%33.8%-3.0%Quality of Organic Visitors (% entering booking system)n/a23.3%27.2%16.7%% unable to book (non-IE browser)n/a5.0%4.7%-6.0%Money lost from non-IE visitors entering booking systemn/a23,07817,638-23.6%time
SE Conversions/Visitorsppc Conversions/ppc VisitorsAssumes 5% conversion rate once in booking system.Non-IE Conversions x 5% x 850At time of preperation, data was only available up to 25/7Key & Defintions: = An increase = An increase of 5%+ = A fall of 0% to 5% = A fall of greater than 5%
DataMayJuneJulyTotal Visitors (GA)38,42434,42726,653Total Visitors (SUM check)38,42434,42626,653CPC Visitors16,34112,8328,411PPC Visitors3,5784,1242,594Total PPC19,91916,95611,005Organic Visitors14,80614,06112,332Total SE Visitors34,72531,01723,337Non-SE Visitors (no source)1,9071,8351,744Non-SE Visitors (referral)1,7921,5741,572Total Non-SE3,6993,4093,316Total Conversionsn/a10,9378,894Total IE Conversionsn/a9,4217,547Organic Conversionsn/a3,2803,357PPC Conversionsn/a5,9053,716Total SE Conversionsn/a9,1857,073Total Non-SE Conversionsn/a1,7521,821Non-IE Visitors2,9932,5522,001Non-IE Conversionsn/a543415-
marketing campaign results --> medium conversionmarketing campaign results --> medium conversionGA has a hole in the data for 18/5 to 21/5 inclusive. I have taken the data from Urchin and worked out that there is a 14% difference. Therefore all GA data is +14%
There is also no conversion data prior to the 21st as the urchinTracker was not in place as a substitute for genuine conversion tracking via the booking engine until we realised that amdex were going to be adding the tracking code any time soon.At time of preperation, data was only available up to 25/7arrows for conditional formatting - dndarrows for conditional formatting - dndarrows for conditional formatting - dndarrows for conditional formatting - dnd
