HOSTTHE KOREAN AMERICAN ASSOCIATION OF THE WASHINGTON METROPOLITAN AREA

KORUS HOUSE OF THE EMBASSY OF THE REPUBLIC OF KOREA

PARTNERSTHE KOREA TIMES, THE KOREAN DAILYWKTV, WDCT AM 1310

MORE INFOWWW.KOREANCELEBRATION.COMWWW.KOREANASSOCIATION.ORGINFO@KOREANASSOCIATION.ORG703-354-3900

THE 9TH

OCT. 21 - 23

2011

FAIRFAX

CORNER

“AN EXCITING 3-DAY CELEBRATION OFCULTURE & PEOPLE

-Fact Sheet-

The Annual KORUS Festival is held every fall in Northern Virginia, bringing together thousands of fans of Korean culture, music, food, entertainment, language, and more! Here are some facts and background about the 9th Annual KORUS Festival to be held this coming October:

When: October 21 ~ October 23, 2011 Where: Fairfax Corner Organizers: KAAW - Korean-American Association of the Washington Metropolitan Area KORUS House, the Culture & Information Center of the Embassy of the Republic of Korea Entrance Fee: Free! What’s there: ♦ Free live music and cultural performances! Famous Korean singers and local artists will fill the stage with fun, vitality and excitement ♦ Over 100 booths and vendors! Local ethnic restaurants offering the best of authentic and fusion style Korean food. Local shops offering various unique items, and various service industries. ♦ Many free giveaways!

Background:

The first festival was held in 2003 at a park in Northern Virginia. Over the next several years, the size of the event grew larger and larger, making it a popular local annual festival for the community. The 2010 festival in Annandale, VA had an estimated total of 70,000 attendees over the 3 day period.

Past performers include:

● Bboys - hip hop dance group ● JUMP! (Martial arts comedy show) ● Mikyoung Park - Korean singer ● Kaba Modern - musical group ● Kim Jung Soo - Korean singer ● Gamblerz Crew - hip hop dance group ● Traditional Korean dancers

Past Vendor Participants include: H-Mart Local Korean Restaurants serving Bulgogi, Kalbi, Ddokbokki, Soon-dae and Korean rice wine Korean gift and clothing shops Local banks, insurance, telephone services and more!

PR

The event had a Facebook page for the past few years, and is expanding in 2011 with an event website, and more use of social media including Twitter and Facebook. The local media consistently covers the event process.

Contact us

Website in English : http://koreancelebration.com/

Website in Korean and other lauguages : http://koreanassociation.org/korus

Email: info@koreanassociation.org

Address: Korean-American Association of the Washington Metropolitan Area 7004 Little River Turnpike, # L Annandale, VA 22203

Phone: 703-354-3900

August 2011

Dear Friends of KORUS;

Last fall an estimated hundred thousand people from throughout the region came together in Northern Virginia for a weekend to celebrate the exciting and dynamic culture of Korean-Americans and their long and harmonious relationship with and in the United States. For almost a decade, this annual event, known as the KORUS Festival (a festive portmanteau of “Korea” and the “U.S.”) has been wowing audiences, winning over culinary explorers, and delighting onlookers with a spectacular display of what it means to live in our rich, diverse, and interconnected world. This year’s KORUS festival 2011 promises to continue this rich and exciting history and surpass all expectations.

The KORUS Festival embodies and fosters the spirit of community cooperation beyond the confines of the Korean-American community and encompasses the entire community. To foster and celebrate this community spirit, the Korean-American Association of the Washington Metropolitan Area, with the support of local communities, and the Korean Embassy, plans to broaden the tradition to encompass a showcase of food and culture from the Korean peninsula and from around the globe. Cultural exhibitors and performers from Latin America, the Philippines, China, Vietnam, and even our very own American backyard, just to name a few, are sought to perform hand in hand with the Korean performers -- both traditional and modern pop -- the audiences have enjoyed over the years. All the world’s on stage, and each of us are the players in this celebration to learn about and experiecne one another.

This year’s festival is scheduled for October 21~23 at Fairfax Corner. The organizing committee has moved this year’s festial to a larger venue to accommodate an higher turnout, wider attractions, and more meaningful cultural exchange than in the past. That’s why we need your help. Without the financial support and commitment from our friends in local municipal, business, and community organizations, this year’s event can’t happen.

Sponsorship shows the public your organization’s commitment to the community, and reminds everyone that you are part of what makes this celebration exciting and successful. Please consider generously in helping us deliver a successful 9th Annual KORUS Festival.

Steve Choi President, KAAW

The Korean‐American Association of the Washington Metropolitan Area     7004‐L Little River Turnpike, Annandale, VA 22003  Tel: 703‐354‐3900 •Fax: 703‐354‐3901 

    Website:  www.koreanassociation.org • Email: info@koreanassociation.org 

The KORUS Festival has been endorsed by  

● The Governments of the Commonwealth of Virginia and the State of Maryland 

● The Governments of the Counties of Fairfax and Montgomery 

● The KORUS House, the Korean Culture & Information Center of the Embassy of Republic of Korea  

Sponsorship Levels Click here to pledge your Sponsorship Online!

Platinum $20,000

● Opportunity to speak on stage ● Two sponsorship booths in a Prime Location, large enough for a special activity ● Prime spot full-page (7”W x 9.75” H) color ad in the program booklet ● Recognition of Appreciation Plaque ● Prime banner display area (client will provide banner) ● Company or organization logo in event posters ● Company recognition in newspapers, TV, and radio through event ads

Gold $10,000

● Full-page (7”Wx9.75”H) color ad in the program booklet ● Prime banner display area (client will provide banner) ● Company or organization logo in event posters ● Company recognition in newspapers, TV, and radio through event ads ● Two sponsorship booths

Silver $5,000

● Full-page (7”Wx9.75”H) color ad in program booklet ● Company or organization logo in event posters ● Company recognition in newspapers, TV, and radio through event ads ● Two sponsorship booths

Bronze $3,000

● Half-page (7”Wx9.75”H) color ad in program booklet ● Company recognition in Korean newspapers, TV, and radio through event ads ● One sponsorship booth

Pamphlet Advertisement - only $500 ~ $2,000

● Full page color advertisement in program pamphlet Sponsorship Benefits

● Exposure of your business to new and broader audience ● Positive publicity and enhance the image of your business ● Will create new leads

The ad must be in PDF, high resolution, full size 8.5”x11”, half-size 8.5”x5.5”. MUST be emailed by September 30, 2011 Attn: Grace Paik, info@koreanassociation.org Tel. 703-354-3900

KORUS Festival 2011

The Korean‐American Association of the Washington Metropolitan Area     7004‐L Little River Turnpike, Annandale, VA 22003  Tel: 703‐354‐3900 •Fax: 703‐354‐3901     Website:  www.koreanassociation.org • Email: info@koreanassociation.org 

Booth and Exhibit Application

2011 KORUS Festival Booth Online Application Form On behalf of the Korean-American Association of the Washington Metropolitan Area (KAAW), and the 200,000 Korean-Americans our organization represents, we would like you to join us for the 9th Annual KORUS Festival from October 21 ~ 23, 2011, at Fairfax Corner. We have been working very hard on the preparations for the event and have received tremendous support from the local Korean-American and other communities. It was estimated that over 70,000 people visited the Festival last year. We anticipate another very well-attended and successful gathering this year. Some of the activities we have planned include a cultural art show, martial arts and traditional musical and cultural performances, a youth festival, and games for children and adults. New this year is plans for additional cultural booths and activities from other cultures and communities. We expect an attendance exceeding 70,000 members from the community.

Location: Fairfax Corner, VA (click to check out the new venue for 2011)

Date/Time: October 21 ~ 23, 2011 Friday (6pm~10pm), Saturday (10am~10pm), & Sunday (10am~8pm)

Booth includes: 10 x 10 ft tent, 6 ft table, 2 chairs, one electrical outlet, and one lamp light Booth fee: Free for Sponsors with Bronze or higher.

$1,000 if paid by September 10, 2011 $1,200 from September 10 to September 30.

(Payable to the order of KAAW) * Early sold-out is expected. $100 additional fee will be charged per 10amp electrical outlet usage and $100 additional trash removal fee will be charged for the food vendors. $100 additional deposit will be required for excessive trash removal for all vendors. Deposit will be returned if the vendor meets the compliance requirement. * All signs must be printed or artistically written. All signs must be approved by the KORUS Committee. * No religious or political message is allowed to be posted at and around the booth. No flyer distribution of any religious or political message is allowed. Business Name Contact Name Address Phone Email Booth Operation plan (What will you be selling?) Name: Signature: Date: For booth related information, contact Grace Paik at info@koreanassociation.org or 703-354-3900.

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The Korean American Association of the Washington

Metropolitan Area (KAAW) is the oldest umbrella

association protecting the rights and representing the

interests of 250,000 Korean-Americans in the

Washington Metropolitan area.

The Korean American Association of the Washington Metropolitan Area

KAAW advocates the rights of the Korean-Americans

and promote the well-being and prosperity of the

Korean-American community. 

We conduct activities to promote unity and fellowship,

community participation, provide educational and social

programs to the Korean-American community, and

share our culture to play a part in the diverse community

of our region.

7004-L Little River Tnpk, Annandale, VA 22003

W : 7 0 3 - 3 5 4 - 3 9 0 0 F : 7 0 3 - 3 5 4 - 3 9 0 1

info@koreanassociation.org www.koreanassociation.org