KOREA INTERNATIONAL BEER EXPO
Transcript of KOREA INTERNATIONAL BEER EXPO
Member of thewww.beerexpo.kr
Mar. 19th (Thu) – 21st (Sat), 2020 / aT Center, Seoul, KoreaKOREA INTERNATIONAL BEER EXPO
Title
Date
Venue
Host
Website
Concurrent Event
Exhibit Item
KOREA INTERNATIONAL BEER EXPO (KIBEX 2020)
Mar. 19th (Thu) – 21st (Sat), 2020 (3 days)
aT Center, Seoul, Korea
www.beerexpo.kr
International Beer Conference, KIBEX Tap Room, Beer Competition, Unveiling Stage & New
Product Showcase, KIBEX Seminar, Asia Beer Club, KIBEX Networking Night
EVENT OVERVIEW WHY KOREA INTERNATIONAL BEER EXPO (KIBEX)?
2020 KOREA MARKET ISSUE
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KOREA REPRESENTATIVE BEER EXPOAll about beer industry! It is the real beer industry exhibition which can to meet and experience the business that all the value chains at one spot. Moreover, it is also the leading beer industry exhibition in the country that building recognition abroad.
INTERNATIONAL CONTENTFrom the US where the craft beer is booming, Germany, United Kingdom, and Belgium where the traditional great powers of beer, China that boasting global beer market scale, and to Asian countries at the start of the era of craft beer.The global beer companies that are hoping to advance into the domestic market, can find KIBEX as international network platform that can read the world beer market’s flow and find the ways of the Korean market’s future.
BEER TRENDAs the consumers began to recognize beer’s variety, it explores to beer trend which how the beer trend will develop in 2020 with the exchange of producers, distributors, consumers while the hundreds of import-ed-beer and many beers which produced from small breweries more than 100 are competing in Korea market.
ECONOMIC VALUEThe reasonable industry exhibition that enables active business among people who involved in beer production, through presenting every kind service which design, marketing, and industrial elements that manufacture-packaging-distributing-consumption; necessary in the beer industry.
EXTRAORDINARYKIBEX is an exhibition that particular and professional by differentiating from existing ones through co-hosted by the Beer Post, a firm which specialized in beer contents and the GMEG, an exhibition-convention professionalized firm. KIBEX is full of creative and innovative exhibition contents and technical and practical conference that has an interaction with all your senses.Only existing beer-specialized exhibition in South Korea that recognized in the global market and bonded with global exhibitions as Beviale Family by the partnership with BrauBeviale which the show of the world’s largest in beer and beverage.
Major buyers Liquor industry professionals, bar/pub owners, restaurant/food service workers, import/
exporters, liquor manufacturers, wholesale/retailers, distributors, related equipment/facility
manufacturers, agencies /corps, press, general consumers, etc.
Brewery Local / International Beer Brewery
Distribution Importer / Distributor
MachineryBrewing Machinery, Kegging Equipment, Glass, Kitchen Facility, Kegerator, Packaging Machinery, Boiler, Beer Tap System, Faucet, Refrigerating Facility, Optical Equipment, PH/Aroma Analysis, Yeast Cultivation
MD Product Clothes, Cap, Badge, Tap Handle
Franchise Beer Pub, Related F&B Franchises
Raw Materials Hop, Malt, Yeast, Water
Ingredients Grains, Enzyme, Aroma, Essence, Extract, Fruit Juice, Puree, Oil, Pulp, Homebrewing Kits
Food Cheese, Pizza, Chicken, Burger, Steak, Seafoods, Chips, Snacks
Others Apple Cider, Kombucha, Mead
Education/Service Beer Academy, Certificate, Education Agency, Other Beer Related Business Services
The beginning of the liquor tax law
The first change on liquor tax system in South Korea in 50 years!The transition from a price-based to volume-based tax system will bring a new change to the Korean beer market.
The price-based tax system has been a matter that various beers have not been able to debut in the beer market. Since the price-based tax has been levied based on the production cost, it was advantageous to mass-produce small-scale products. We now have a new era where we can meet a wider range of beers by adopting a new tax system based on production volume. The introduction of vol-ume-based tax system will give a chance to improve the price competitiveness for domestic craft beers and to meet more various beers to customers.
Explore the business direction of the era of new tax system and find the way to make your business a success in the midst of a big change in the beer industry at KIBEX 2020!
KOREA INTERNATIONAL BEER EXPO
3F _ B2C(Beer to Customers)
Raw Materials/Sub-materials, Brewery & Imported Beers,Franchising, Food, Other Beverages. Service/Education, International Pavilion, TAP ROOM
KIBEX EXHIBITION LAYOUT
KIBEX IN THE WORLD
CONCURRENT EVENTINTERNATIONAL BEER CONFERENCE
UNVEILING STAGE & NEW PRODUCT SHOWCASE
KIBEX NETWORKING NIGHT
KIBEX TAP ROOM
ASIA BEER CLUB
BEER COMPETITION
KIBEX SEMINAR
※ For more information, please visit KIBEX Official website.(www.beerexpo.kr)
The only international conference in the country! It comes to beer-industry workers with trendy and professional topics, domestic and abroad speaker in various categories in 2020, once consisted of technical and practical theme for 2 years.
Are you going to release a new product soon, or have you just launched a new one? Make a strong first impression on buyers and customers at Unveiling Stage and spotlight your new product at New Product Showcase, where you can effectively present and showcase your new product!
Find out the chance of communication and collaboration in KIBEX NET-WORKING NIGHT! That chance comes through the networking with Industry professionals in the domestic and foreign beer industry.* Invitation Only
TAP ROOM, the first launching over KIBEX is a place that enables sampled the beer by direct self-tapping and can tasting the diverse beers from participated breweries. The hundreds of beers, from the domestic breweries to foreign breweries, exhibited in KIBEX! The exclusive beverage testing held that can explore various beers.
The ASIA BEER CLUB that is with beer experts from all over the Asian coun-tries including Korea, China, Japan! Don’t miss the chance to taste beers from Asian countries, share practical knowledge with every country brewers, and have the opportunity of networking!.
The first international beer championship in Korea! KIBEX Beer competitionthat Korea and foreign breweries participating is contesting the best beer that representing the best Asia-beer. The KIBEX Beer competition that is judging by international competition examiners in European Beer Star and BJCP. Don’t miss the glory of the first place!
KIBEX seminar sections are filled with practical and exciting theme for the beer business. Various topics from the start-up specialized seminar which enables to get useful tips for the inauguration, to the guide that introduced by VC for attracting investment, marketing, designs, workshops for the beer related are ready for you!
1F _ B2B (Beer to Business)
Machinery/Equipments, Accessories, Conference Room
Member of Beviale Family
Korea beer-industry exhibition became a member of BEVIALE FAMILY through made a marketing agreement with BrauBeviale in Germany which the world’s largest show in beer and beverage. KIBEX is setting down as a global exhibition that enable to meet the key players in the beer industry.
Venue : aT Center, Seoul, Korea
POST SHOW REPORT
INTERNATIONAL BEER CONFERENCE 2019
EXHIBITOR SURVEY
Hope to re-participate in
KIBEX 2020
90%
Time Program Speaker
08:30 - 09:00 Registration
09:00 - 09:30 Opening Remarks
09:30 - 10:50 Belgian Specialty Malts. New trends and new possibilities for craft brewers Thean Leonard Kruger, Castle Malting
11:00 - 12:20 Characteristics of German Malt Youngjin Lee, Bision
12:20 - 13:10 LUNCH TIME
13:10 - 14:40 Designing beers for flavor and efficiency Spencer Tielkemeier, Yakima Chief Hops
14:50 - 16:20 How to manage yeast in craft breweries?- Active Dry Yeast (ADY): a Viable Solution & Implementation Tips
Ruth Leary, Fermentis
16:30 - 17:20 Key Corner Stones in the Development History of American Craft Beer Industry – Past, Current, and Future’ Adam Dulye,
The Brewers Association17:20 - 17:50 American Craft Beer Tasting
Time Program Speaker
09:30 - 10:00 Registration
10:00 - 10:10 Opening Remarks
10:10 - 11:50The history and understanding of Liquor Tax Law and the significance of Specific Tax
Myungjae Jang, The Beer Post
The current status and the prospects of Specific Tax
12:00 - 13:00 LUNCH TIME
13:00 - 14:00 Craft Beer Marketing Heeyoon Kim, The Booth Brewing Co.
14:10 - 15:00 The prospect of imported beers market in the era of Specific Tax Ryan Lee, KMBIA
15:10 - 16:30 Strategies for successful packaging and distribution John Yoon, Platinum Beer
16:30 - 17:30 BEER TIME / Networkng / Q&A
March. 21st (Thu) Exploring Raw materials of Beer
March. 22st (Fri) Beer Policy & Business
· Date
· Venue
· Hosted / Organized by
· Sponsored by
March 21st – 22nd / aT Center Conference Room
Segyero Conference Room, 3F, aT Center
VISITOR SURVEY
The satisfaction survey for
participants in KIBEX 2019
93%
113 Exhibitors
190 Booths
7 Countries
9,237 Attendees
Participation Procedure
Participation Cost
Submit the Application Form Deposit Payment(50% of total payment)
Balance & Utility Fee Payment 2020.03.19
KOREA INTERNATIONAL BEER EXPO(KIBEX)Submit your application to the
Secretariat via email
Make an initial payment for deposit within 7 days after
submission of the application
Make a payment for entire balance and
utility fees
CategoryCost
Space Only Shell Scheme
Early-bird Application( - Dec. 15th, 2019)
USD 1,600 USD 2,000
General Application( - Feb. 14th, 2020)
USD 1,800 USD 2,200
C. F.
- Only space provided- Each exhibitor needs to designated construction company among the list of aT Center official service providers
- Space + Shell scheme booth- Shell scheme, Pytex, Fascia Board, Lighting, 1 Information Desk, 1 Chair
Placement of Booth- Assigned by the organizer considering the size of the booth, exhibit item, special pavilion, and the order of application, and more
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KIBEX Secretariat is looking for partner companies to get engaged to KIBEX! Contact secretariat office in case you are looking for the chance of powerful brand PR in the beer in-dustry. As there is a limited number of partners per item, they can close on a first-come, first-served basis. For further details, please contact us now individually.
KOREA INTERNATIONAL BEER EXPO OFFICIAL SPONSORSHIP PROGRAM
KOREA INTERNATIONAL BEER EXPO Secretariat
T. +82-2-565-0501 / F. +82-2-564-0501
E. [email protected] W. www.beerexpo.kr
PARTICIPATION GUIDELINE