Koray Ozsoy Portfolio - November 2012 U-P-I

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Koray OzsoyIndustrial Designer

Istanbul, [email protected]

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November, 2012

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Introduction

My portfolio is composed of six selected projects ranging from domestic appliances to medical equipments. It starts with a brief overview of my CV. Then, the flow continues with slides including my current design approach and methodology where various snapshots from processes are presented as well.

Please feel free to contact me for further information via [email protected].

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CVLast 3 years> 7

MythRobotic vacuum cleaner developed for Philips> 9

Hamilton-S1World’s first fully closed loop ventilation technology for oxygenation and ventilation> 27

KoterbirElectro-surgical pen for making incision and aiding the cohesion> 35

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5 AllyFood packaging and system design> 55

6 ObsITIWebsite promoting the Observational Immune Tolerance Induction research program by Octapharma AG> 63

4 MSc Thesis on RoboticsCase study: The interaction between Roomba and domestic environment in Italy > 43

Content

November, 2012

p roduc t

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p roduc tin t e r face

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CV: Last 3 years

Today: Koleksiyon Furniture / Istanbul, Turkey - Started as design supervisor, currently working as design group supervisor to guide the team towards new

market opportunities. Managing collaborative projects with local and foreign designers to expand the field

of business and innovation. Coordinating design-oriented events and projects on local and international

platforms. Running the management of digital marketing strategies.

2010: MSc in Industrial Product Design at Istanbul Technical University / Istanbul, Turkey - Thesis: “Human-Service Robot Interaction: An Ethnographic Study on

Roomba Vacuum Cleaner in the Domestic Environment in Italy” (2010)

2010: Design Continuum, Innovation & Design Consultancy / Milan, Italy - Joined the team in 2009 and participated in multidisciplinary projects

varying from product, service to interaction design. References: Fabio Di Liberto, Principal

Enrico Girotti, Senior Designer

2009: Koleksiyon Furniture / Istanbul, Turkey - Worked as design specialist and was in charge of the development of new corporate website

as well as managing international media relationship.

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more on my CV. . .

work

work

educa t i on

work

2010

2009

2009

2008

November, 2012

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Myth is a Robotic Vacuum Cleaner (RVC)designed for tech-innovators.

It has computer and mobile phone connectionproviding remote controlling feature.

Myth’s GUI is also customizable that allows users to create their own RVC experience.

PDA, Delft University of Technologyin collaboration with Philips Design

Netherlands, January 2008

Research Team: Koray Ozsoy, Bram Grinten,Ernst van der Wal, Guido Kuip

Product Design: Koray Ozsoy

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Our faces are enough toreflect our feelings and reactions

most of the time...

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How would an object express itself intuitively?

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Research PhaseGroup report including market, cultural, producttechnology analyses and applied ergonomics research

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MoodboardWho are tech-innovators?What do we know about the target group?

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it is hard to predict what snake is going to do. “ ”

You have to teach all animals actually. After awhile you can trust them... You need some time.“ ”Goldfish will be probably the last one to connect because it is really small.

When you say hi, they don’t react. I can not imagine they will do that. Besides, you can not hold it.

“”

Could you rearrange these animals in the order of how well you could form a bond with them, and tell us along the way why you choose one animal over another?

Parrot

Animal Cards Set 2Animal Cards Set 1

Ethnographic Research / InterviewThe social relationship between people and animals was picked as a pilot interaction model. Target groupinterviews were conducted to understand which traits and attributes came into play.

When my cat wants to eat, he only scratches someone’s trouser which is very cute.“ ”

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Idea GenerationThe individual process started with verbal mind mapping.

Main insights were listed and discussed to clarify main opportunities

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Mind mapping continued with sketching.Snapshots from experience/interaction aspects.

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Sketches from technical study...

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Sketching examplesThree different alternatives

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Sketching examplesNarrowing down

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Visual Aesthetic MappingThe position of new robotic vacuum cleaner was targeted following the study on currentrobotic vacuum cleaners in the market.

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Interaction ScenarioLater stages of the process

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User Test & FeedbackPotential users were tested and surveyed about the new deviceand its user interface. A small LED kit, colored papers and a foam mockup were used for the simulation.

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User InterfaceSome examples of surveys taken into consideration for final decision making

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Exploded PerspectiveOverview of components

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Do you really want to goto the next project?

Are you sure that you want to stop reviewing this project?

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Hamilton approached Design Continuum to design a new GUI for HAMILTON-S1 with INTELLiVENT®-ASV that is the world’s first fully automatic application for intensive care ventilation.

The project started in September 2009, and product’s market launch was made in August 2010. It is also nominated as one of three finalists for Swiss Technology Award in 2011.

Project Manager / DesignerDesign ContinuumMilan, May 2010

*Only limited number of slides will be shown due to the confidentiality agreement.

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Usability Test & 1st LearningsHamilton Medical has enlisted Continuum’s support to help listen to initial feed back from lead users of the envisioned product.

So, the project team gained early learnings to refine the structure, content and style of the new GUI and its future components.

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Snapshots from the process(A) Flow diagram(B) Creative workshop: Start screen(C) Final image: Start screen

(A) (C)

(B)

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Snapshots from the process(D) Final image: Ventilation screen(E) Engineering: Generation of final components

(E)

(D)

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INTELLiVENT®-ASVWorld’s first fully closed-loop ventilation solution with a unique Ventilation Cockpit that is designed to guide doctors when making decisions by visualizing complex information in an intuitive way.

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Official BrochureSnapshots from the official brochure of HAMILTON-S1.

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For further informationPlease visit www.hamilton-medical.com

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koter 1.bi rkoter1.bir is an electro-surgical pen that doctors use to make an incision and aid the cohesion in the incised area.

It was the first time that a Turkish company produced an electro-surgical pen. koter1.bir is conveniently designed for mass production (x1.000.000 in 2006).

Freelance Designer / Design ConsultantPhonomed R&D TeamIstanbul, August 2005

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Tight

Sterilized

FairCarefulConsistent

Interaction Analysis

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Visual Aesthetic MappingEarly phases of the project. It was

used during the first design meeting inthe R&D team to discuss further.

geometricorganic

complex

simple

New design will be positinedin this area

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Quick sketchingin side view, open for voting

in R&D team

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Mockup SessionQuick and dirty mockups to discover

the optimum handling variations

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Details

koter 1.bi r

Koterbir

logo hoeshere

rear button for incision

front button for cohesion

vibratingpart

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Exploded perspectiveMy task started with the design of

printed circuit board (pcb) and went through buttons and shell design including the

inner structure as well where the pcb would be placed.

top shell,ABS, 1.5mm

zigzag structurefor cord’s durability

buttons (x2)PP, injection moulding

PCB and buttons

rubber plastic for a better contact

bottom shell,ABS, 1.5mm

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This research was conducted as the graduation project within the context of Master of Science program at Istanbul Technical University.

It focused on Human-Service Robot interaction, particularly the interaction between iRobot Roomba and the domestic environment in Italy.

The activities were launched in mid January and continued till the end of May 2010.

Design ResearcherMSc ThesisMilan-Istanbul, May 2010

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What is Roomba?

iRobot Roomba is a “robotic floor vacuum” with high level of mobility that allows it to clean the floor as going along within the domestic environment.

The Roomba was introduced in 2002; over 2.5 million units have been sold as of January 2008. Several updates and new models have been released that allow the Roomba to better negotiate obstacles and optimize cleaning.

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PRO

DUC

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PE

OPLE

DAILY ACTIVITIES

Research Questions

What are impacts of the domestic service robot on the traditional tools used for the same task and activity?

What is the communication level of the domestic service robot with people?

How much does the domestic service robot influence daily habits and routines?

What are the counter-effects between the domestic environment and the domestic service robot?

Which features and attributes turn an object into a robot?

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ENVIRONMENT

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Research Plan The research starts with literature study and carries on with a series of steps including qualitative surveys and observational interviews with Roomba users in Italy.

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Survey Announcement & Data Gathering

Scenes from survey phase. The official iRobot forum (A) was used to communicate with Roomba users in Italy and to deliver invitations.

Google survey service (B) was also picked as the platform for data collection.

A

B

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Survey Data Analysis

Collected data was analyzed in four consecutive steps. The outcome provided a base not only to support the conclusion, but also to improve the interview structure and protocol.

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page 1

page 2

page 3

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Interview Protocol

3-pages-long protocol was used to make sure that the conversations covered all fundemental aspects of the targeted information.

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Interview Data Collection

Screenshots from interview data collection. Each interview was transcribed together with photos right after each session not to miss any potential opportunity.

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Interview Analysis

Snapshots from interview analysis. Data is grouped with respect to research scope and objective.

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Conclusion - Summary

In conclusion, the cumulative analysis of both surveys and interviews reveals that Roomba causes drastic changes on cleaning activities, and it creates strong emotional bonding with its owners.

On the other hand, Roomba does not bring forth long-term engagements regarding cleaning products and environmental structure.

The last part of analysis points out three main topics about the general robot concept in Italian society. Those are the importance of robots’ visible movements, the references communicated with the intelligence of robots and the relationship between generations and robots’ reliability concept.

* Some scenes from analysis

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Ally Cans is a brand new packaging solution for canned foods.

With its innovative form, functions and material, funny and instructive graphics, Ally Can increases the quality of canned foods.

Istanbul Technical UniversityBSc Design Project 8February 2006

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A rough scenarioScenes from the early stages...

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Early sketchesHandling two cans on

one hand... Hmm...

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Ally’s innovative form, supporting different handling variations, creates the

two-cans-on-one-hand handling (Model scale: 1/1).

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User TestingLow-fi model made of PVC and forex boards by vacuuming. Stuffed vine leaves are simulated with papers and tapes : )

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Retro graphics on the can.

Through Ally’s special spoon, that is preserved in PP lids, consumers does not need any cutlery.

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Product Life-cycleproduction of components, filling,distribution, back to recycling...

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The ObsITI website is aimed to describe and promote the Observational Immune Tolerance Induction research program.

As one of the sponsors of the study, Octapharma AG, a Swiss based company, asked Continuum to help develop this topic specific web site.

Project Manager / DesignerDesign ContinuumMilan, May 2010

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Challenge #1The client strongly recommended Continuum to pick the ObsITI study brochure as the base concerning the visual language (including colors, page architecture and the overall theme) and the content of the upcoming website. They also defined the target group as healthcare personnel.

Challenge accepted !

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Challenge #2Although the team offered other content management system alternatives, which are considered to be more user-friendly and easier, the client did not want to change their current one; "typo3“, as they were already familiar with it.

Challenge accepted !

So, the team started to follow a series of steps of “informed” interaction design that contains secondary source research, initial GUI architectures & concept proposals, refinement of the selected direction, document & prototype and deployment of the web site.

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SitemapSnapshots from the content organization and sitemap.

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1st Concept ProposalsSnapshots of first concept proposals that are mainly fed by study brochure.

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Overview of 1st ProposalsThe client picked references from several concepts. This overview also helped our team understand clients real intention.

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Concept RefinementSelected direction is further developed for client’s final evaluation.

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Implementation & DeploymentThe implementation and deployment of the new website is completed within 3 weeks.

The website is live at www.obsiti.com (07/2012).

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Thank you for your time .

Koray Ozsoy..

November, 2012

Industrial Designer

Istanbul, [email protected]

Koray Ozsoy Portfolio - November 2012 U-P-I

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