Komfo's instagram advertisement do's and dont's
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Transcript of Komfo's instagram advertisement do's and dont's
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Instagram webinar
#komfowebinar
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Introduction
Peter Svejgaard – Spies Rejser Hans Tosti - Komfo
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400.000.000 monthly active users
worldwide that post 80.000.000 photos and like 3,5 billion times daily
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1.200.000 monthly active users
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2.200.000 monthly active users
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“Capture and share the world’s moments”
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Relevance on Instagram
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Cinemagraph
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Dos and don´ts
Dos
16
Don’ts
• Hashtags. Use the right ones. Create one yourself, or use the ones your community already are using.
• Regram/Reshare pictures from your community.
• Be engaged to get engagement. Like pictures, be a part of the conversaEon.
• Use Geo-‐tagging to extend your reach • It´s your party. Be a good host, but also a
good doorman. • Invites guests to publish for you. • SegmentaEon x 100
• Random hashtagging #likeforlike • Be spammy, and post too many pictures in a
day, or even worse several pictures at one Eme.
• Be pushy. This is not another banner-‐ad. • Publish irrelevant content
Be engaged to get
engagement
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External engagement
17
Your own hashtags The “naEve” hashtag
Use the voice of your
community
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• Don’t forget the great story! • Your content must fit in the culture of the platform • The best performance is achieved if you let go of
your print advertising aestetics (The 20 % rule also apply for Instagram ads)
• Segmentation is ”everything”!
• Please don’t make Instagram a classic push media
Relevancy, relevancy, relevancy!
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World’s first Instagram Ad
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• Bidding by CPM as well as CPA • Call to action buttons like on Facebook • You can’t transfer an organically
distributed post to an ad. Everything is “dark post”.
• 30 sec. video play (but don’t reuse your TVC!!!)
• If you have a substantial budget, carousel ads are available as insert order.
• So, how do you monitor comments?
What can you do with ads?
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Carousel ads
Wendy’s oplevede 20 % bedre ads recall med carousel
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Hmmm…
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A great example
No sad faces!
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Spies Instagram ads.
28
Use the voice of your
community
Audience: Couples 25-‐40 – who has seen the full movie.
Text: Couples who sweat together, stay together. Book an acEve holiday (link)
Couples who sweat together, stay together. Book an acEve holiday (link)
It can get a li^le awkward if your mom is pushing to hard to get a grandchild. Book an acEve holiday (link)
Audience: Single men 25-‐40 – who has seen the full movie