Komal Food Products Company Limited

Marketing Management Case StudySubmitted by

Karthik P (33218)Raunak Mandhania (33264)

Surya Prakash Sharma (33227)

Komal Foods: Food product manufacturer

Offices :5 Zonal + 25 District Annual sales turnover : Rs 50 – 60 lakh Each Zonal manager is in charge of 5

districts Product managers travel with Sales

supervisors to advice them on the sales

Case Facts

Organization

Head Office

Zonal Manager

Sales Manager

Product Experts

Accounts Manager

Personal Manager

Office Manager

District Manager

Sales Supervisor

s

Problems Complaint from the District manager on the high

interference of product managers

Dip in the sales of the products in the district managed by Mr. Shankar in the second quarter of the financial year

Reluctance from the part of product manager in providing advice to the sales representatives after their meeting with Mr. Rajan.

Proposed solutions Product managers to send their

analysis to the district offices

Sales report to be analyzed on a monthly basis

Regular meeting between Zonal mangers, District managers, product managers and sales supervisors

Thank You