Knowledge With The College And · Northern Illinois University Loyola University Elgin Community...

• Measure The Awareness And Knowledge With The College And The Programs And Services

• Test The Recall Of The Media Used By The College

• Assess Importance Of The College’s Programs And Services With Constituents And Its Performance

• Determine Levels Of Engagement With The College

• Assess The Constituents’ Attitudes Of The College’s Performance On The Core Mission Activities

• Preferences For Obtaining Information About College

• Community Survey• 400 Telephone Interviews

• 95% Reliability; + 4.9% Error

• Stratified By Zip Codes Across District• Target Is Residents, Not Potential

Students

• February 13 To March 7, 2013

• Replication/ Comparison To 2010• 250 District Residents

• Differences In Samples

• 18% Residents 10 Years Or Less (11% In 2010)

• Slightly More With College Degree

• Higher Ethnic Population In 2013 (13% Compared To 3% In 2010)

Top Of Mind Awareness (First Mention)

8.3

5.0

4.3

5.3

14.3

6.5

2.5

4.3

3.5

2.5

32.8

18.8

1.2

5.6

1.6

22

1.6

2.4

0.4

6

0.8

32.8

0 20 40 60 80 100

University Of Illinois

University Of Chicago

Roosevelt University

Oakton Community College

Northwestern University

Northern Illinois University

Loyola University

Elgin Community College

DePaul University

College Of DuPage

Harper College

Percent

2010 Residents2013 Residents

Familiarity (All Mentions)

8.3

18.8

14.3

17.8

15.5

42.0

18.3

16.3

9.0

19.8

9.0

58.0

50

0.4

2

20.4

7.2

49.6

9.2

22

1.2

21.6

5.2

56.8

0 20 40 60 80 100

University Of Illinois - Chicago

University Of Illinois

University Of Chicago

Roosevelt University

Oakton Community College

Northwestern University

Northern Illinois University

Loyola University

Elgin Community College

DePaul University

College Of DuPage

Harper College

Percent


Keyword Descriptors

•Community College, Excellent, Affordable, Convenient, Junior College, Good, Local, BigHarper College

•Community, GoodCollege Of DuPage

•Excellent, Expensive, PrivateDePaul University

• Community College, Two‐Year College, Local, GoodElgin Community College

• Good, Excellent, Catholic, Prestigious, Well‐RespectedLoyola University

• Excellent, Affordable, Good, Large, Four‐Year, Very GoodNorthern Illinois University

•Expensive, Elite, Excellent, Outstanding, PrestigiousNorthwestern University

•Community College, Local, Good, Close To HomeOakton Community College

•Close, Convenient, Expensive, Good, PrivateRoosevelt University

•Excellent, Exclusive, Expensive, Well‐KnownUniversity Of Chicago

•Excellent, Expensive, Good, Large, State School University Of Illinois

KnowledgeCommunity College Serves Residents

2.0

3.5

10.0

2.0

69.0

3.0

10.5

0.8

3.2

5.6

0

89.2

0.8

0.4

0 20 40 60 80 100

Other

Do Not Know

Oakton CommunityCollege

McHenry CommunityCollege

Harper College

College Of DuPage

Elgin CommunityCollege

Percent


Items Associated With Harper College

Items Harper College Best Known For

19.2

0

2.3

1

1.8

6.7

19.9

14.6

24.3

10.2

13.2

2

2.8

4

6.8

2

13.2

19.6

18.8

17.6

0 20 40 60 80 100

Other

Right courses

AA degrees

Flexible hours/…

Location

Price/ value

Nothing/ Do not know

Transfer program

Specific major…

Academic reputation

Percent


Media Recall

2.510.0

0.314.3

21.044.5

2.360.0

4.812.0

44.03.5

16.3

0 20 40 60 80 100

OtherOnline ads

TwitterTelevision

RadioNewspaper

Movie theater adsMaterial mailed to home

FacebookEmail

BrochuresBlogs

Billboards

Percent

2013 Residents

Material Received In The Mail

• Academic reputation• Location/ Convenient location• Transfer program/ Lead to four-year/ Start

education• Personal attention• The right courses• Teachers with real world experience• Well-known faculty• Well-known students• Specific academic program• Cost/ Value for money/ Affordable/

Financial aid• Schedule fits• Focus on adults• Computer training• Professional development• Variety of programs• Flexible course scheduling – day, evening,

weekend, online• Career development• Continuing education

Accountability Key Attributes, 2013

Well-known faculty

Well-known students

0

1

2

3

4

5

6

7

0 1 2 3 4 5 6 7

Perfo

rman

ce

Importance

Attribute (Importance, Performance)• Cost/ Value for money/ Affordable/ Financial aid (6.51, 6.01)• Academic reputation (6.40, 5.80)• The right courses (6.39, 5.99)• Transfer program/ Lead to four-year/ Start education (6.35, 6.08)• Flexible course scheduling – day, evening, weekend, online (6.31, 6.06)• Schedule fits (6.19, 5.96)• Specific academic program (6.18, 5.85)• Variety of programs (6.16, 5.90)• Teachers with real world experience (6.12, 5.69)• Computer training (6.08, 5.96)• Career development (6.05, 5.76)• Location/ Convenient location (5.97, 6.04)• Continuing education (5.97, 5.88)• Professional development (5.96, 5.73)• Personal attention (5.95, 5.63)• Focus on adults (5.60, 5.82)• Well-known faculty (4.79, 4.77)• Well-known students (3.79, 4.22)

Key Attributes 2013

• An important contributor to the local economy

• Arts and cultural programming

• Honors programming for high ability students

• Job training for adults in the community

• Offering college courses to high school students to jump start their college career

• Providing in-demand associate degrees and certificates

• Recreation or leisure classes

• Successful transfer to a four-year college

• Source of employee training for employers in the district

AccountabilityMission Critical, 2013

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0

Impo

rtanc

e

GradeB AD C

Mission Item (Importance, Grade)• Successful transfer to a four-year college (6.63, 3.35)

• Providing in-demand associate degrees and certificates (6.59, 3.45)

• Job training for adults in the community (6.22, 3.22)

• Offering college courses to high school students to jump start their college career (6.17, 3.38)

• An important contributor to the local economy (5.79, 3.16)

• Honors programming for high ability students (5.79, 3.01)

• Source of employee training for employers in the district (5.77, 3.01)

• Arts and cultural programming (5.35, 3.01)

• Recreation or leisure classes (4.98, 3.13)

Mission Critical 2013

Programming Needed

Engagement

5.3

4.0

54.0

5.5

3.3

28.5

0 20 40 60 80 100

Participated in jobtraining/ employee…

Provided support toHarper College

Attended event

Degree

Certificate

Taken courses

Percent

2013Residents

Event Attended

Information About Local Events

5.3

16.3

2.3

2.5

14.5

39.0

7.8

0.3

1.0

8.5

23.8

6.5

6.0

56.5

15.0

3.0

1.3

13.3

1

17.2

2.8

1.6

10.8

40.4

14.4

0.4

0.8

1.6

14.9

13.7

6.8

54.6

13.7

15.7

4.4

13.3

0 20 40 60 80 100

Other

Internet

Television

Radio

Newspapers

Direct mail to me

Newsletters or flyers

Notices at library or othercommunity location

Word of mouth/ friends/family

Percent

2010 ResidentsUse Source2010 PreferredSource2013 ResidentsUse Source2013 PreferredSource

Demographic Characteristics

• Higher Knowledge Of Specific Programs

• Solid Niches• Affordability• Transfer

• Increased Communication • Importance Of College To

Local Economy• Employer/ Job Training

• Whether There Is A Qualified Workforce In Area And Skills Missing

• Future Employee Needs• Training Currently Provided To

Employees• Employees’ Educational Needs• Current Usage Of Harper

College• Employees’ Current College

Attendance• Partnership Opportunities

• Employer Survey• 350 Employers

• 95% Reliability; + 5.2% Error

• Stratified By Zip Codes Across District And SIC Code• Largest To Smallest Employers

• March 11 to April 3, 2013

• Employers Represent 62,614 Employees

Sample Frame

SIC Code Range Major Industry Group

Total Number Of Employers

Percent Sample Frame

01-14 Agriculture / Mining 517 1.8% 615-17 Construction 2,332 8.1% 2820-39 Manufacturing 2,061 7.1% 2540-49 Transportation, Communications,

Electric, Gas, And Sanitary Services1,539 5.3% 19

50-51 Wholesale Trade 1,955 6.8% 2452-59 Retail Trade 5,260 18.2% 6360-67 Finance, Insurance, And Real Estate

(Business And Professional Services)2,794 9.7% 34

70-79 Business & Personal Services 4,748 16.4% 5780 Health Services 2,479 8.6% 3081 Legal Services 586 2.0% 7

82-83 Educational/ Social Services 1,134 3.9% 1484-86 Art & Membership Organizations 520 1.8% 6

87 Engineering & Accounting & Management Services

1,641 5.7% 20

88-89 Miscellaneous Services NEC 132 0.5% 291-97 Government (Public Administration) 254 0.9% 3

99 Nonclassified Establishments 982 3.4% 12

Total 28,934 100.0% 350

Size Of Employer

100 Or More Employees

41%

Less Than 100 Employees

59%

Characteristics

Shortage Of Qualified Job Candidates

39.6

38.3

0 20 40 60 80 100

Current shortage ofqualified job candidates

Percent

Less Than100Employees

100 Or MoreEmployees

Skills Missing In Applicants

Future Shortage Of Qualified Applicants

32.3

67.7

39.9

46.5

53.5

30.1

0 20 40 60 80 100

Other reasons

Same reasons

Shortage of qualified jobcandidates in next 3 to 5

years

Percent

Less Than 100Employees


Other Reasons For Future Applicant Shortage

Experience Or Degree: Defining Factor

31.3

68.8

29.6

70.4

0 20 40 60 80 100

Applicant with degree and NOexperience

Applicant with NO degree butexperience

Percent



Recruitment At Harper College

4.8

95.2

80.8

48.1

36.1

0.0

100.0

93.2

47.5

28.6

0 20 40 60 80 100

Dissatisfied/ Very dissatisfied

Very satisfied/ Satisfied

Hired graduate or student for job

Posted job on Harper Collegewebsite

Recruited gradautes or studentsfrom Harper College for jobs

Percent



Current Training Provided

12.3

87.4

97.2

19.9

78.5

92.2

0 20 40 60 80 100

Contracted out

In-house

Provide training toemployees

Percent



In-House Training Provided

Contract Training Provided

Future Training Anticipated

8.6

20.0

51.4

32.9

52.9

5.2

14.5

39.4

22.3

29.5

0 20 40 60 80 100

Other training

Technical skills training

Computer skills training

Interpersonal skills/ soft skillstraining

Management/ supervisorytraining

Percent



Management Training Needed

Interpersonal Skills Training Needed

Computer Training Needed

Technical Training Needed

Training Decisions

27.9

39.3

32.9

15.0

34.2

50.8

0 20 40 60 80 100

Both

Corporateoffice

Localmanagement

Percent



Training Delivery Preferences

2.9

38.6

41.4

67.1

72.9

90.0

31.4

9.3

24.3

23.6

2.1

43.0

24.9

65.3

68.4

88.1

30.1

10.9

13.0

13.0

0 20 40 60 80 100

Other

Vendor/ equipment…

Simulations (computer)

Seminars/ conferences (1 or 2…

Online training/ Webinars

Hands-on training

Commercial training provider

College workforce…

College noncredit courses

College credit courses

Percent



Training Location Preferences

7.9

30.7

10.7

50.7

5.7

32.1

10.4

51.8

0 20 40 60 80 100

Depends

No preference

Off-site

At place ofbusiness

Percent



Training Time Preferences

28.6

32.1

95.0

15.0

19.2

90.2

0 20 40 60 80 100

Weekends

Nights (Monday toFriday)

Monday to Friday 8am to5pm

Percent



US Education Forecast

Local Jobs Forecast80% Have Current/ Future Need To Hire Employees

• No High School• Assistant Manager• Baggers• Bakery Staff• Bartenders• Carryout• Cashiers• Data Collection• Dishwashers• Dispatchers• Entry-level Sales• Hotel Staff• Laborers• Lifeguards• Machinists• Retail• Stockers• Technicians• Warehouse Associates

• High School/ GED• Administrative Assistants• Automotive Techs• Brand Ambassadors• Call Center• Cashiers• Childcare• Clerical• Concession Staff• Custodian• Dishwashers• Drivers• Entry-level• Firefighters• Hotel Staff• Maintenance• Office Staff• Restaurant Staff• Retail• Sales Associate• Skilled Labor• Summer Counselors• Tellers• Web Designer

• Technical Certificate• Administrative Assistant• Cook• Customer Service• Medical Technical• Sales• Service Technicians• Youth Care Worker

• Certifications• Account Manager• CNC Machinist• Dental Assistant• Fleet Mechanic/ Supervisor• Hairdresser• Inspectors• Instructors/ Teacher• Plumber• Loan Officers• Medical Assistants• Nurses• Paralegals• Real Estate

• Associate Degrees Needed• Help Desk, Desktop Support• Real Estate Agents• Accounting• Personal Bankers• Network Administrators• Software Developers• Park/ Recreation• Plumbing• Police• Administrative Assistants• Benefits Administrator• Firefighters• Nurses

• Bachelor’s Degrees Needed• Software Engineers• Management/ Managers/

Administrative• Engineers• Project Managers• Sales• Estimators• IT• Reporters• Teachers

Usage Of Harper College

100.0

59.1

40.9

13.9

43.8

100.0

88.9

12.5

100.0

14.3

85.7

6.8

30.6

95.5

95.5

10.7

0 20 40 60 80 100

Satisfied with training

Training on-site at business

Training at Harper College

Harper College trainedemployees

Aware out-of-district employeescan get in-district tuition

Satisfied with class

Employer paid for classes

Sent employees to classes atHarper College

Percent



Willingness To Partner With Harper College: New Program Development

29.9

7.6

28.5

22.2

5.6

8.3

21.4

6.8

27.2

17.5

5.3

8.3

0 20 40 60 80 100

Pay employee tuition

Start-up program - dollars

Participate in developing program(by giving your time or serving on a…

Pay contract fees for instruction

Purchase equipment

Loan equipment

Percent



Willingness To Partner With Harper College: Students Gaining Experience

35.4

38.2

38.2

44.4

31.6

35.9

42.2

45.6

0 20 40 60 80 100

Give presentations to students onskills needed in the workforce,

resume building, and interview skills

Make presentations to middle school,high school, and college students

about job requirements and…

Allow students to job shadowemployees

Provide interships to students (paid,unpaid, or both)

Percent



CEUs Required:47% Employers Have Occupations Requiring CEUs

Employers Support Of Employee Education

10.4

43.1

8.3

52.8

35.4

37.5

26.4

57.6

6.3

49.0

7.8

67.5

35.9

20.9

17.0

37.4

0 20 40 60 80 100

College classes held on-siteat your business

Pay for certification andtesting

Paid release time foremployees to attend…

Flexible schedules foremployees to attend…

Pay for CEUs

Pay for noncredit trainingclasses

Pay for books for creditclasses

Tuition reimbursement forcredit classes

Percent



Communication Preferences

46.5

38.2

4.2

23.6

2.8

2.1

18.8

48.6

46.6

35.9

3.9

23.8

1.0

2.9

22.3

46.1

0 20 40 60 80 100

Desire copy of summaryresults

Interested in contactfrom Harper

Other

Do not send

Website

Telephone

Mail

Email

Percent



• Employers Needs A Source Of Qualified Applicants

• Internships Key In Providing Graduates’ Experience

• CEUs And Certifications May Play A Major Role In Future Education And Training

• Development Of Creative Delivery For Training And Increasing Awareness Of Harper’s Offerings

Knowledge With The College And · Northern Illinois University Loyola University Elgin Community...

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Transcript of Knowledge With The College And · Northern Illinois University Loyola University Elgin Community...