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Knowledge Molds Creativity
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Transcript of Knowledge Molds Creativity
SONY EXCLUSIVE “BE A PART OF THE MOVEMENT, BE SONY, SONY EXCLUSIVE”
FOR SONY MUSIC ENTERTAINMENTSUBSIDIARY OF SONY CORPORATION
By: Marcella Pleas, Keith Mercer, and Cristiana Vasquez
Wednesday, November 13, 2013
DETERMINATIONhttp://www.flickr.com/photos/carplips/766965172/sizes/l/in/photostream/
The dog climbing the tree represent determination. Just like this dog we represent climbing to the top and with Sony Exclusive we can help Sony climb to the top of the mobile app world.
Wednesday, November 13, 2013
http://farm6.staticflickr.com/5127/5348947610_c292e09cfa_o.jpg
Environmental Scanning
Wednesday, November 13, 2013
WE ARE KNOWLEDGE MOLD CREATIVITY
http://www.flickr.com/photos/fornal/385054883/sizes/o/in/photostream/
I chose the monkey bars because it brings you back to a place when you where a kid and determined to get to the end and remembering the feeling when you finally did. We are the end of the monkey bars.
Does this make sense?
Wednesday, November 13, 2013
CHALLENGES
http://www.flickr.com/photos/forcedrhubarb/6924506086/sizes/l/in/photostream/
The weight represent Sony’s Organizational challenge
Wednesday, November 13, 2013
SOLUTIONS
http://www.flickr.com/photos/athrasher/2823255013/sizes/l/in/photostream/
Wednesday, November 13, 2013
http://farm7.staticflickr.com/6103/6335808905_f631c09399_o.jpg
Strategy Formulation
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http://farm6.staticflickr.com/5259/5463781171_539e99b4b1_b.jpg
Legal Factors
Wednesday, November 13, 2013
http://www.flickr.com/photos/hypnosishypnotherapy/9014929561/sizes/o/in/photolist-eJBSu2-7PUeAA-7PQUZz-atR4Xo-9joYgy-arAnDc-bASi4L-eF3BpZ-bAR8mw-bASi8A-aMXgir-aECe9A-6bPGQk-dbFqs8-dbFsAu-8HTHcs-8HTHif-8HQAcx-8zuhrX-dS438T-8XHAr1-bzcPa9-h1yyjH-dpnxbN-a8QanZ-bnbeKD-bnm7CY-hrogEj-f6MWNs-bxKKqg-bxKHK4-9X3Ew1-6Km65r-6Km65T-6Km65P-6Km65v-6Km65z-bo5YYU-eRveaM-8t6ako-8t38Rt-8t6ao1-fzCqK4-agCYTY-doP1C4-dnFm7e-doSmbu-834WGS-9DWsUD-4HwWjj-f3cGSi/
Wednesday, November 13, 2013
0
125,000
250,000
375,000
500,000
Development Staff Marketing Hardware Development Costs
Development Costs
Wednesday, November 13, 2013
TIME LINE
October-13 Incur Project approval from sony corporation officials
November-13 Hire music app development team, work with Sony’s legal team to get app started
December-13 Sketch out app/ Design
February-14 Documentation
March-14 Consolidation with interested third party members
April-14 Testing
May-14 Introduce Demo
June-14 Get Sony music artist to try out demo
July-14 Sign artist to app
August-14 Make app changes
October-14 FinalTesting/Demo Testing
January-15 Release app in Apple iTunes, Android, Window and Google Play
February-15 Study and Breakdown app users reviews, data and wish list on what they want to see come to the app
May-15 Upgrade Development with approval
June-15 Official app presented to Sony and artist. also upgrades presentation
October-15 Final test for upgrade Beat test
November-15 Upgraded app presented to SOny
January-16 Upgraded app released for all platforms
February-16 Review app users suggestions, wish list and reviews
March-16 Brainstorm new changes and upgrades to meet consumer needs and wants for the app
Wednesday, November 13, 2013
USAGE
Comp%ight Retrieved November 11, 2013 http://comp%ight.com/search/app/1-‐3-‐1-‐1
How often do consumers use our app? Once, twice, fifty times a day?
Wednesday, November 13, 2013
VISITS
Comp%ight Retrieved November 11,2013 http://comp%ight.com/search/phone/1-‐3-‐1-‐1
How often do they use our app on a daily
basis?
Wednesday, November 13, 2013
Google.com/Images Retrieved November 11, 2013 https://www.google.com/search?q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703#facrc=_&imgdii=_&imgrc=8hOBKTJyV6cX7M%3A%3BXPg8qTKUZnE1tM%3Bhttp%253A%252F%252Fwww.careerealism.com%252Fhome%252Fjtodonnell%252Fcareerealism.com%252Fwp-‐content%252Fuploads%252F2012%252F06%252Ffeedback-‐help-‐professional-‐development.jpg%3Bhttp%253A%252F%252Fwww.careerealism.com%252Ffeedback-‐help-‐professional-‐development%252F%3B1000%3B667
We want to know what our consumers think.
There input is the most important thing! What they want and what they expect
out of our app, we will make sure it happens.
Wednesday, November 13, 2013
Google.com/Images Retrieved November 11, 2013 https://www.google.com/search?q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703#q=downloads&tbm=isch&facrc=_&imgdii=_&imgrc=1oW2NkU7aP5MdM%3A%3BnoNK32qnoQge8M%3Bhttp%253A%252F%252Ficm.ac.uk%252Fwp-‐content%252Fthemes%252Ficm%252Fimages%252FCentre_Downloads-‐central-‐image.jpg%3Bhttp%253A%252F%252Ficm.ac.uk%252Fcentre-‐resources%252Fcentre-‐downloads%252F%3B680%3B368
Wednesday, November 13, 2013
STAY ON TRACK!
Comp%ight.com Retrieved November 11, 2013 http://comp%ight.com/search/train-‐track/1-‐3-‐1-‐1Wednesday, November 13, 2013
CONCLUSION
The main bene%its of the “Be Sony Exclusive” application gives fans a direct connection to their favorite artist, their music, and other related news/information. “Be Sony Exclusive” bridges the gap between fans, and artist’s relationship by creating a platform where the two can meet, and exchange various forms of information.
Wednesday, November 13, 2013