KNOWLEDGE AND TOURISM DEVELOPMENT Coping with diversity Henrik Halkier Professor of Regional and...

KNOWLEDGE AND TOURISM DEVELOPMENT

Coping with diversity

Henrik HalkierProfessor of Regional and Tourism Studies

Aalborg UniversityDenmark

[email protected]://www2.ihis.aau.dk/~halkier/

Henrik HalkierAalborg UniversityDenmark

[email protected]



1. Issues: Knowledge and tourism (and EURODITE)

2. Conceptualising knowledge dynamics

3. Knowledge, public policy, and tourism diversity

http://www2.ihis.aau.dk/~halkier/



KNOWLEDGE, TOURISM (and EURODITE)

Policy concerns EU Lisbon strategy in practice: high-tech, big-science ? cluster-mania in policy communities across Europe

EURODITE 2005-2010 network researching regional knowledge dynamics focus on seven selected sectors, including tourism sectoral / territorial knowledge dynamics firm-level case studies

CONCEPTUALISING KNOWLEDGE DYNAMICS

knowledge types: different truth criteria analytical, synthetic, symbolic

knowledge phases: purpose of activity exploration, examination, exploitation

knowledge sites: location explicit, complicit, implicit individual, collective

knowledge processes: drivers, strategies, institutions regulation, markets, networks, corporate objectives organisational, professional, markets, products/processes

FROM TOURISM TO TOURISMS

Travel services• commercial• infrastructural

On-site services• accommodation• catering• transport

On-site activities• prescribed/voluntary• non-/commercial

Market intelligence

Production /consumption

Consumption monitoring

Conception/ design / marketing

Drivers and organisation of tourism activities

Purpose

Pleasure Duty

Organi-sation

Indiv-idual

Tourist destinationsPilgrimage

Accidental tourismVisiting relatives

Corpo-rate

Package toursTrekking, Cruises

MICE (meetings, incentives,

conferences, exhibitions)


INDIVIDUAL PLEASURE: DESTINATION TOURISM

Travel services• flights• roads

On-site services• hotels/B&Bs• rentals/campsites• restaurants, shops• car hire

On-site activities• voluntary, attractions• cultural/natural

Market intelligence




(Budget) airlines

(Inter)national chainsSMEs

Promotional bodiesPublic/private providers

Promotional bodiesTargeted tourists

Analytical Synthetic Symbolic

Exploration (Market research) (Market research)

Examination Market research Market research

Exploitation Productdevelopment

Promotiondevelopment


Drivers /

responses

Organi-sational

Profes-sional Market Product/ process

Regulation Networking PromotionCertification Certification

Market structure

Networking (Research) Networked promotion(Research)

Networked innovation(Research)

Networks Brand-based presence

Convenient travel

Corporate objectives

Brand-based presence

Cheap travel

Destination SMEsHotel chainsAirlines


ORGANISED PLEASURE: PACKAGE TOURISM

Travel services• flights• roads

Market intelligence




TOUR OPERATORSSubcontractors in

transport/accommodation

Tour operatorsPublic/private providers

Promotional bodiesTargeted tourists

On-site activities• voluntary, excursions• 4 Ss (sun, sex,...)• attractions

On-site services• hotels• restaurants, shops• car hire

Analytical Synthetic Symbolic

Exploration (Market research) (Market research)

Examination Market research Market research

Exploitation Productdevelopment

Promotiondevelopment

ORGANISED PLEASURE:

PACKAGE TOURISM

Drivers /

responses

Organi-sational Professional Market Product/ process

Regulation

Market structure

Graduate recruitment

PromotionResearch

InnovationResearch

Networks

Corporate objectives

International mergers

ORGANISED PLEASURE:

PACKAGE TOURISM

KNOWLEDGE SITESIN TOURISM

Individual Collective

Explicit

Training Guidelines

Implicit

Practice Practice

Complicit

Formal/informalnetworks

Package holidaysHotel chainsAirlinesDestination SMEs

KNOWLEDGE DYNAMICSISSUES IN TOURISM

Intersection of tourisms expectation of different knowledge dynamics degree of coexistence within localities/regions/nations some actors involved in different tourisms a challenge for schizophrenic public policies ... and for EURODITE case studies

diverse dynamics and their interaction

KNOWLEDGE AND TOURISM DEVELOPMENT Coping with diversity Henrik Halkier Professor of Regional and...

Documents

Transcript of KNOWLEDGE AND TOURISM DEVELOPMENT Coping with diversity Henrik Halkier Professor of Regional and...