Knowing who matters: discovering and analysing influence online

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Knowing who matters Discovering and analysing influence

description

A presentation at the very well organised and run Social Media Monitoring 2009 conference in London. Hope it makes interesting reading!

Transcript of Knowing who matters: discovering and analysing influence online

Page 1: Knowing who matters: discovering and analysing influence online

Knowingwho matters

Discovering and analysing influence

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Identity online is dispersed

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'...we are buried beneath the weight of information, which is being confused with knowledge...' Tom Waits

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#1 Prior Preparation Prevents Poor Performance

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#2 Think like an analyst and an anthropologist

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Combine quantity with quality

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"I keep six honest serving-men(They taught me all I knew);Their names are What and Why and WhenAnd How and Where and Who"

- Rudyard Kipling

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#3 Look for the actionable insights

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#4 Make context king

…and Twitter the court jester

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“The demolition... oops, sorry, 'conservation' of our listed Marina Restaurant here in Ramsgate has caused a right royal rumpus.

Now it transpires that our council's own Heritage Development Advisor has written to English Heritage asking for their support, and inviting them to make a site visit in the 'near future'.”

- eastcliffrichard.blogspot.com

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#5 Track the flow of information

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…flaming on to macnn, Mac Daily News & Infinite Loop

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All publicity is good publicity

…at least for a while

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Influence is sentiment agnostic

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Thanks for your time

@timcallington [email protected]