Know your memes: Understanding internet humour
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meme an internet information generator, especially of
random or contentless information
(From the Greek mimëma, ‘something imitated’)
source: urbandictionary.com
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Grumpy Cat
1.96m views on Know Your Meme (KYM)
Discovered in 2012, now has t-shirts, toys, drinks
(grumppachino) & a film!
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One does not simply
walk into Mordor
1.6m KYM views
From 2001 film The Lord of the Rings: The Fellowship
of the Ring
Google Maps now references this meme between
‘The Shire’ & ‘Mordor’ in the US
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Brace yourself/Imminent Ned
600K KYM views
Based on Game of Thrones’ ‘Winter is Coming’
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Skeptical African Child
no KYM ranking, but still brilliant
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Unflattering Beyoncé
341k KYM views
Went viral when publicist asked Buzzfeed to remove photos,
deemed ‘unflattering’ (goes to show…)
Bonus gif: http://i2.kym-
cdn.com/photos/images/newsfeed/000/503/722/0a0.gif
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Condescending Wonka
787k KYM views
Based on Gene Wilder’s 70s Willy Wonka…
…meme culture made him condescending
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Scumbag Steve
Nearly 4m KYM views
A random picture, taken by Blake Boston’s mother!
Now a global superstar, with music career about to
take off
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Overly Attached Girlfriend
3.8m KYM views
From a Justin Beiber fan parody video with creepy,
jealous lyrics - instantly got 1.35m views.
Self-made meme!
Laina Morris is now a star
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Trollface and Rage Guy
8.9m & 2.6m KYM views respectively
Originally from super-crude comics
Now two of the most emblematic memes out there
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Sad Keanu
2m KYM views
Random paparazzi shot of actor turned into meme
Variants: Happy Keanu, Tai Chi Keanu, Keanu Helmet
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Nyan Cat
2m KYM views
Originally a video… which has 114m YouTube views!
A 10-hour version also exists…
Not Japanese! But the music is…
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Doge
9.3m KYM views, despite emerging only late 2013
Originally a photo of a Japanese teacher’s Shiba Inu
Augmented with text in comic sans (the most-hated
font on the internets!)
Now has own virtual currency: Dogecoin
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www.memegenerator.net
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So what?
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Cheezburger: a
media empire
built on memes!
- Launched in 2007
- 50 sites
- 400 million
pageviews/month
- Ben Huh regularly
speaks at major
tech/media
conferences
(MIPTV, LeWeb)
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Alex from Target: true/fake meme
phenomenon
- Tweeted Nov 2
- #AlexFromTargettrended next day
- 316,000 followers overnight
(now 600,000)
- Marketing company claimed credit
- They were lying!
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Grumpy Cat: global megastar
- Starring in own movie, Grumpy Cat’s Worst
Christmas Ever (photo)
- Featured on American Idol
- 214,000 Twitter followers, 1.1m Facebook fans
- Merchandising, etc…
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Anything can be funny on the internet(for better or for worse)
Memes can go viral & create stars overnight
Copyright? Schmopyright
Anyone can make a meme… even you!
Like them or not, they are part of our culture…
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YES, RLY!
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Further reading!
Where memes start: http://www.quickmeme.com
Where memes finish: http://knowyourmeme.com