By: Bobby Kraft

Know More AboutRetargeting vs. Remarketing

New Edge Marketing

How effective is SMS

Oh yes, we love it when we get another opportunity to

define the viability of a marketing channel. This time we

are talking about SMS. - This is a channel much better

suited for the B to C sector like the restaurant,

hospitality, and retail categories for example.

However, there are still many practical uses of it in the

B to B sector as well.

Today's Marketing has FOREVER Changed!

By Bobby Kraft

The marketing landscape is not what it used to be. Creatives and “ideas people” are still vital to marketing, but measuring results and data-driven discipline has now become more important. The "Direct" portion of Direct Marketing carries massive weight now that we can measure results at all times. For our most creative marketers out there, this may sound bad, but it is actually a great thing for them because all of their concepts can be tracked and proven, making a real return on investment (ROI) demonstrable internally to the business (and especially up the chain of decision makers).

Data is now Steering CreativeData cannot be ignored. As we are now able to access more data you must utilize it to deliver better customer experiences. Streamlining marketing strategies and processes in a way that embraces both data and technology falls under ‘marketing operations‘. As we know, Technology is a key driver of marketing operations. Almost 90% of modern marketers accept that technology is improving performance at their companies, and the scientific edge to their roles has meant a shift in expectation and an increase in positive results. Think about one of our incredible New Edge Marketing tools for example, IP Address targeting. For a fraction of the cost of Direct Mail, we can use our patent pending software to upload a mail list that gives us the correlating IP Address. YES, you read that correctly!!!

The Ever-Evolving Role of the MarketerThe typical marketer of ten years ago, or even five years ago, probably weren't able to predict how different their jobs would look in 2017. However, marketing has always been an evolving discipline, with the massive decline in the print industry to online, text to video, and now with the incorporation of data and in-depth analysis as key to their roles.For the most part, the ambiguity about the marketer’s role has all but been eliminated. Creativity is certainly still used to push forward and capture attention, but it should be measured and tested, then it should be released once it is sure to succeed according to the data.Embracing marketing technology is absolutely essential for the marketer. Today's marketer needs to be part CMO and part CTO.New Edge Marketing built our company on partnering with our clients to help in that challenge as the marketers role has evolved.Technology and data feeds are here to stay when it comes to the role of marketing, and there will not be a return to the idea that the marketing department is ‘winging it’ and just trying out any idea. The data and technology are there, and today it comes down to marketers ability to make the most of them.

Our IP Targeting products unlock the full potential of geolocation service by way of mobile marketing. By doing so, we can get a grasp on location-based marketing unlike anyone else in the industry.Live close to a coffee shop? You can now be delivered an ad for 50% off a drink. Traveling and near a stadium on the day of a game? Have an ad served for a deal on some tickets. Window shopping in the mall? Be shown an ad for a Buy One Get One Free sale at a store within. No longer should ads be wasted on a user across the country or even on the other side of the city.

Here at New Edge Marketing, we heavily leverage geolocation service via mobile marketing in our patented software platform. Throughout our IP Targeting product suite, geolocation is used to tie the IP address to a physical address. Nobody in the digital marketing world does this on the accuracy level that our software platform has proven to do.

Contact New Edge Marketing TODAY to learn how you can use our geolocationservice and mobile marketing technologies to boost your digital marketing and beat your competition!

L INKED IN

EMA I L

rmk@newedgemktgl lc.com

WEBS ITE

https://www.newedgemarketingllc.com/

Get In

Touch

https://www.linkedin.com/in/robert-kraft-0199813

Facebook https://www.facebook.com/NewEdgeMktgLLC/

Phone: (414) 897-2671

mailto:rmk@newedgemktgllc.comhttp://www.newedgemarketingllc.com/http://www.linkedin.com/in/robert-kraft-0199813http://www.facebook.com/NewEdgeMktgLLC/