Knockout Type Specimen

TYPE SPECIMENKNOCKOUTKNOCKOUTHoefler & Frere-Jones

TYPE SPECIMEN

TYPE SPECIMENTYPE SPECIMENKNOCKOUTKNOCKOUT

Hoefler & Frere-Jones

LONG TEST HOMEWORK BY AU ARANAS

Long test homework for

FA 171.6 TYPOGRAPHIC DESIGN

by Au Arañas (094300) BFA Information Design

ORIGINA sweeping collection of 32 sans serifs, Knockout restores some much-needed vitality to an overlooked corner of the typographic spectrum.

The organization of typefaces by weight and width may be one of Modernism’s great gifts to typography, but the expectation that fonts should cohere to some prefabricated schedule of styles is one of its greatest fallacies. Demanding that every typeface march to the drumbeat of roman, italic, bold, bold italic is an arbitrary imposition on a naturally diverse world; in other professions, this kind of universalist thinking gives us brutalist worker housing, or prairies planted with monocultures. Knockout defies the Modernist canon, in order to reclaim one of typography’s great natural wildernesses: the American sans serif.

For more than a century before Helvetica, the sans serif landscape was dominated by unrelated designs. Gothic woodtypes in a dazzling array of proportions lived comfortably alongside anonymous foundry types, each design’s integrity the product of its autonomy. Because none of these faces were intended to relate to one another, none of their design characteristics were beholden to any external constraints: what worked for a supercondensed boldface need only work for that design, not also for the extrawide light face whose design afforded different possibilities and faced different challenges. This sort of “situ-ational” approach to type design allowed for more varied and interest-ing designs, and it’s this approach that Knockout celebrates. With the functional benefits of a family that’s well-organized, and the visual appeal of styles that are individually designed, Knockout’s nine-width, four-weight family offers a range of voices that’s impossible to achieve with even the best Modernist sans serifs.

from www.typography.com

HOEFLER & FRERE-JONES

Since 1989, Jonathan Hoefler and Tobias Frere-Jones have helped some of the world’s foremost publications, corporations, and institutions develop their unique voice through typography. Their body of work includes some of the world’s most famous designs, typefaces marked by both high perfor-mance and high style.

In 2004, The Hoefler Type Foundry entered its sixteenth year as Hoefler & Frere-Jones. H&FJ continues to work with brand leaders in every sector, developing original typefaces and licensing fonts from its library of more than a thousand designs, and it publishes fonts exclusively through its New York sales office and its web site at typography.com.

from www.typography.com

Design is intelligence made visual.Design is intelligence made visual.Design is intelligence made visual.

knockout no 26 junior flyweight

knockout no 46 flyweight

knockout no 66 full featherweight

knockoutFLYWEIGHT

knockoutBANTAM-WEIGHT


knockout no 27 junior bantamweight

knockout no 47 bantamweight

knockout no 67 full bantamweight

knockoutFEATHER-WEIGHT


knockout no 28 junior featherweight

knockout no 48 featherweight

knockout no 68 full featherweight

knockoutLIGHT-WEIGHT


knockout no 29 junior lightweight

knockout no 49 lightweight

knockout no 69 full lightweight

knockoutWELTER-WEIGHT

Design is intelligence made visual.Design is intelligence made visual.Design is intelligence made visual.Design is intelligence made visual.

knockout no 30 junior welterweight

knockout no 50 welterweight

knockout no 70 full welterweight

knockout no 90 ultimate welterweight

knockoutMIDDLE-WEIGHT


knockout no 31 junior middleweight

knockout no 51 middleweight

knockout no 71 full middleweight

knockout no 91 ultimate middleweight

knockoutCRUISER-WEIGHT


knockout no 32 junior cruiserweight

knockout no 52 cruiserweight

knockout no 72 full cruiserweight

knockout no 92 ultimate cruiserweight

knockoutHEAVY-WEIGHT


knockout no 33 junior heavyweight

knockout no 53 heavyweight

knockout no 73 full heavyweight

knockout no 93 ultimate heavyweight

knockoutSUMO


knockout no 34 junior sumo

knockout no 54 sumo

knockout no 74 full sumo

knockout no 94 ultimate sumo

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USAGEBRANDINGfor Burger Jointby Warseh http://www.behance.net/gallery/Burger-Joint/3580169

TYPE SPECIMENKNOCKOUTKNOCKOUT

Knockout Type Specimen

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