Knocking Down Barriers to Digital Transformation
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Transcript of Knocking Down Barriers to Digital Transformation
Knocking Down Barriers to Digital Transformation
Today’s Speakers
John Rethans@john_rethans
Michael Leppitsch@leppitsch
Nick Katsivelos@FamilyCTO
© 2014 Apigee – For Public display
Apigee social channels
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© 2014 Apigee – For Public display
Where the patterns come from
• Apigee Institute quantitative studies• Research in the field working with our customers
© 2014 Apigee – For Public display
High-level patterns of success
• Brand alignment• KPI selection• Roadmap from project to program to platform• Two-speed enterprise
© 2014 Apigee – For Public display
Brand alignment
Delivering for the brand at all levels
“To enrich people's lives with programmes and services that inform, educate, and entertain.”
“To build the BBC's brands, audiences, commercial returns, and reputation across the world.”
“The BBC needs to respond to significant changes in the way audiences now buy programmes. The creation of BBC Store will enable it to do so…”
© 2014 Apigee – For Public display
KPI selection
"Across its businesses, Pearson is targeting 70 percent of revenue to come from digital and services by 2015, and is currently on around 56 percent (July 2013). "
Include KPIs that support the enterprise KPIs
© 2014 Apigee – For Public display
Roadmap from project to program to platform
Swisscom -
Have a place to start, but know where you are going and what it will take
“The digital transformation journey is so fundamental that it requires changing our DNA”
John de KeijzerHead of Enterprise Architecture & Technical Strategy
© 2014 Apigee – For Public display
Global Media
Company
traditionalIT
product
app
app
IT
mktg
partner
app
API lay
er
Two-speed IT or two-speed enterprise
We all have to move faster—not just IT
Questions?
John Rethans@john_rethans
Michael Leppitsch@leppitsch
Nick Katsivelos@FamilyCTO
© 2014 Apigee – For Public display
Thank you