Knauf KG Presentation
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Transcript of Knauf KG Presentation
• Company Overview (History) • Vision & Mission (Objectives) • Organization Structure, (Ownership) • Products, Divisions • Market Analysis (5 Forces, KSF, SWOT) • 4Ps of marketing • Company’s Positioning • Financials • Business Development • Conclusion
Outline
Company Overview
Group member companies include Germany's Knauf Marmorit (plasters), Russia's Knauf GUS (gypsum, plaster, and related products), and Knauf Insulation in the US.
Knauf Gips KG, Iphofen
Vision/Mission/Objective
Vision “Global Player With A Sense Of Togetherness
Setting up the industry Benchmarks”
Mission “To maintain it’s market leadership for safe,
Healthy and comfortable design of living spaces”
Objectives
“Minimizing Environmental Impact” “Sustainability”
Organization Structure
Industrial staff = 46% Administrative = 54%
Female employees = 19% Male employees = 81%
Full time employees = 94% Part time employees = 6%
Age structure: < 20 years 2% 21 – 30 years 14% 31 – 40 years 22% 41 – 50 years 31% 51 – 60 years 25% 61 – 65 years 5% > 65 years 1%
Length of service: < 5 years 30% 6 – 10 years 18% 11 – 20 years 25% 21 – 30 years 20% 31 – 40 years 5% > 41 years 2%
With over 26,000
Employees
Or Administrative
Product Managers
Chairman
Vice Chairman
4Ps/Product/Divisions
Product range Insulation
Plaster and façade systems Floor system Drywall system
ü Machine-‐‑applied plaster ü Hand application
plasters ü Thin and special plaster ü External Thermal
Insulation Composite System
ü System accessories
ü Self leveling floor screed
ü Dry floor units ü System accessories
ü Gypsum boards ü Gypsum fiberboards ü Cement-‐‑bonded
boards ü Profile and system
accessories
Knauf Divisions & Partners
Manufacturer of complete ceiling systems(specialized)
Produces innovative design solutions for gypsum fiber and drywall boards
Manufacturer of perlite, interior insulation, cement-based building boards.
Produce insulation materials such as glass wool, stone wool, wood wool boards, EPS, XPS, as well as the Hera design wood wool based acoustic ceiling systems
Specialist for gypsum fiber products Manufacture high density gypsum fiber, dry walling material which are used for floors, walls and ceilings
Producer of building materials and construction systems
Producer of specialty building materials for bound pavement construction of road and transportation infrastructures.
Develop, produce and sell the latest machine systems in module construction technique for conveying, mixing, pumping and efficient application of plasters, mortars and floor screeds
Manufacturer of metal Systems in drywall
DryFast / Biological/ Seismic / Acoustic
“Restroom” Airport Terminal
Fast and Dry
Glaxo Smith Kline Biologicals (Germany)
Germ Resistant
Seismic Acoustic
Thermoboards
Cooling walls with copper pipe systems
Energy Efficient
Self leveling floor screens in combination with underfloor cooling systems
Cooling ceilings with capillary tube mats
Market Analysis (Porter 5 forces )
Competitive Rivalry
SUPPLIER POWER
Threat of New
ENTRY
BUYER POWER
Threats of Substitution
High
Low
Low
High
High
Key Success Factors:
• Versatile, light, and durable • Quick and easy to install • Minimal components (turn key capability) • Environmental friendly products • Industry Leadership • Good brand image / reputation • Very high experience • High speed installation • Highest quality Products • Pioneer in R&D
SWOT Analysis
Strengths Threats • Logistics expertise • Know-‐‑how from Germany • Feedback flow during production • Complementary products • Product Quality • International demand
• Small scale competition • Limited Resources • Product substitutes • Political and economical stability • Family business (internal)
Weaknesses Opportunities • Lack of a dealer network • Dealer’s locations • Gypsum production capacity • Marketing and advertising
• Global market growth and market potential
• Investment plans in emerging market • Market development in middle east countries
KNAUF Status
Industry – Building Materials Headquarters – Iphofen, Germany Products & Services – Ceiling Systems, Perlite, interior insulation, cement-‐‑based building boards, Senior Solutions at Home, Insulation materials of stone wool, glass wool and wood wool, Gypsum fiber technology for floor, wall and ceiling, Machinery and plant engineering, Mortar systems for pavements in civil engineering, Metal systems in drywall, Dry mortar for new construction and renovation Net sales – €7.03 billion in 2015
Vice chairman: Baldwin Knauf
Chairman: Nikolaus Knauf
Place Product(services) • Knauf’s Iphofen, Germany -‐‑ headquarters • Representatives are available in every city and
town. • Knauf’s dealers • Customer can easily approach by their online
website and toll-‐‑free no. with high quality consulting services.
• Architects, Construction physicists, drywall, stucco masters and many more will help customers with high-‐‑quality consulting services in the areas of timber construction, drywall, plaster, floor systems and architecture continue immediately.
Promotion Price • By advertising agencies • Knauf able to bring each project in on budget
and on time.
4P’s of marketing
Competitors
Industry – General Building Materials Headquarters – Toledo, Ohio Products & Services – Insulating Systems, Composite Solutions, Roofing and Asphalt Net sales – $5.3 billion Bankrupted in 2000 but emerged again in 2006
Industry – Construction Material Headquarters – Lancaster, Pennsylvania, USA Products & Services – Flooring, Ceilings Manufacturing Location - Munster (in Germany) Net sales – $2.86 billion
Industry – Building Materials Headquarters – Dublin, Ireland Products & Services – Cement, Aggregates, Ready mixed Concrete, Asphalt/bitumen & Agricultural and/or Chemical Lime Net sales – €18 billion
Portfolio: GR(%)
RMS(billions)
1 2
3
4 5
6
7
8
14 16
17 18
.1 .2 .3 .4 .5 .6 .7 .8 .9 1.0 1.1 1.2 1.3 1.4 1.5 1.6
Revenue RMS GR (Billions) (Billions) (%) 1. CRH $18.9 1 21%
2. Knauf $7.03 .37 18% 3. OC $5.3 .28 17% 4. AWI $2.86 .14 16% 5. JM $2.5 .13 14%
KNAUF
AWI
CRH
JM ?
Cash Cow
OC
21
19 20
Poor dogs
Note: This portfolio is in between competitors however, it is usually used for different products and different business units within the same company.
Financials:
Turnover 2015: 7,03 B. Euros • Employees: + 26.000 Worldwide • Factories: 150 in more than 60 countries • Gypsum Quarries: 60 worldwide
Family Owned Company
http://akshaydabar.com/
Company Values
We see our colleagues, our business partners and our stakeholders as part of a big family where traditional principles of integrity and humanity still count.
We work to create an environment of mutual trust.
We are committed to our work, our colleagues and our community.
Through an entrepreneurial style and a willingness to take risks, we have successfully grown from a small family company into a family-owned, globally active organization.
Menschlichkeit (Humanity) Partnership
Entrepreneurship Commitment