KMN Media Kit 2016
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Transcript of KMN Media Kit 2016
JAMIE GELLER
2016MEDIA KIT
FAST FRESH FAMILY
DIGITAL | PRINT | MOBILE | SOCIAL | BOOKS | BROADCAST | PR | LIVEan H3 Media company
30,000+Magazine Rate Base
50,000+ Email Subscribers
70,000+Cookbooks Sold
120,000+Social Fans and Followers
250,000+Unique Digital Visitors/month
1,000,000+Digital Page Views/month
2,000,000+Video Views
100,000,000+PR & Live Event Impressions
120,000,000+Twitter Party Impressions
Why KMN?Founded by world renowned Jewish food and lifestyle personality Jamie Geller, Chief Creative Officer, and new media and social entrepreneur Henry Kauftheil, Chairman, Kosher Media Network (KMN) combines traditional media (magazines, books, broadcast) with the latest in digital, mobile and social media, to provide our brand partners with a total integrated media and marketing solution which reflects the way today’s consumers communicate and live. KMN is a 360-degree custom content publisher, providing consumers with what they want, when they want it and how they want it. We provide marketers and advertisers a turn-key solution that offers meaningful engagement with the coveted busy mom demographic and a positive association with a trusted mom and family brand with a “return on investment” objective. KMN integrates our brand partners through exclusive, custom, content creation and distribution including activations in digital, mobile, social, print, broadcast and live experiential events worldwide.
235,000,000+Total Combined Impressions
How it all stacks up:
About KMN
KMN Properties
Digital
Live
Broadcast
available whenever, wherever, however
she wants it
Mobile
SocialBooks
PR
KMN
AGE32% age 18-3445% age 35-4923% age 50+
FAMILY STATUS91% married88% children at home
KIDS93% have children84% have more than 2 children40% have more than 3 children
ETHNICITY91% Caucasian
FAST FRESH FAMILY
KMN Demographics
GENDER89% 11%
Connect your brand with our community of highly engaged and discerning family-focused moms leading full, busy lives.
median age 35
EDUCATION70% college graduates40% graduate degrees
INCOME$100,000+ Average Annual Income $125,000 Median Household income
HOME OWNERSHIP72% own a home32% own a second home
HOME IMPROVEMENTS56% spend up to $8,000 per year24% spend $8,000 - $16,000 per year20% spend over $16,000 per year
CARS89% have at least 2 cars84% have at least one minivan
CELL PHONES62% have at least 4 cell phones per household
FOOD/RESTAURANT68% spend over $400 on groceries per week37% dine out 9 or more times per month88% dine in restaurants outside their immediate area
VACATIONS65% take at least 2 family vacations per year
EDUCATION70% college graduates40% graduate degrees
INCOME$100,000+ Average Annual Income $125,000 Median Household income
HOME OWNERSHIP72% own a home32% own a second home
HOME IMPROVEMENTS56% spend up to $8,000 per year24% spend $8,000 - $16,000 per year20% spend over $16,000 per year
CARS89% have at least 2 cars84% have at least one minivan
AT A GLANCE:
Bestselling Author Joy of Kosher
Fast, Fresh Family Recipes (William Morrow/HarperCollins 2013)
Quick & Kosher Meals in Minutes (Feldheim 2010)
Quick & Kosher Recipes From The Bride Who Knew Nothing
(Feldheim 2007) Translated into Hebrew as Aruchat Shtayim
(Feldheim 2010)
Founder, Chief Creative Officer Kosher Media Network (KMN)
JamieGeller.com and JOYofKOSHER.com JOY of KOSHER with Jamie Geller Magazine
Executive Producer, Creative Director, HostChanukah Holiday Special
PBS and Create TV
Favored Media Personality: TODAY Show,
ABC, NBC, CBS, FOX The New York Times
Forbes Cosmopolitan Family Circle
Redbook Good Housekeeping
The Wall Street Journal New York Daily News
Washington Post Chicago Tribune
Miami Herald Yahoo
The Huffington Post Epicurious.com
RachaelRay.com Martha Stewart Living Radio
... and more newspapers, magazines, TV and radio shows worldwide.
About JAMIE GELLERKnown as the “Jewish Rachael Ray” (The New York Times), best-selling author JAMIE GELLER is the founder and chief creative officer of Kosher Media Network (KMN), publisher of JamieGeller.com, JOYofKOSHER.com and the award-winning JOY of KOSHER with Jamie Geller magazine. She is also host of the Chanukah Cooking Special with Jamie Geller on PBS and Create TV. She is a regular on the TODAY Show and has appeared on ABC, NBC, CBS and Martha Stewart Living Radio, and been featured in Forbes, Family Circle, Cosmopolitan and the Chicago Tribune among many others. One of the most sought-after Jewish food and lifestyle personalities worldwide Jamie Geller and her husband have six fun and fabulous children — which gives her plenty of reasons to get out of the kitchen — fast.
A frequent guest on the TODAY Show Jamie cooks the classics, brisket and matza balls
with Kathie Lee and Hoda.
A regular guest on Good Day New York, Jamie demonstrates holiday favorites like these Jelly Donuts on the FOX morning show.
Jamie makes America’s favorite fair food - Funnel Cakes while visiting CBS’s
popular morning show The Couch.
Jamie’s countless appearances on NBC’s The 10! Show bring her to the set to cook for the holidays and seasonally. This time she demonstrates light summer pasta dishes from her magazine.
“It’s not easy to land a book deal just because a woman is a good cook, but as celebrity chef Jamie Geller learned, book publishers were interested in recipes from a new bride who knew nothing about cooking and needed
quick, easy and healthy kosher meals.”Forbes
“...coffee-table sized, filled with stylish photography and laid out prettier than a
holiday table.”Miami Herald
“Jewish Rachael Ray”The New York Times
“…a pretty book that delivers on its ‘fast recipes’ promise.”
Chicago Tribune
“I wish someone had given me this book when I was first married! …This is the perfect
cookbook for anyone who likes to serve delicious food, but doesn’t like spending all
day in the kitchen preparing it.”About.com
“…recipes that every working mom will love – at the holidays and for
the rest of the year, too.”NY Daily News
“…kosher food maven Jamie Geller, who oversees a cooking empire called Kosher Media Network that includes cookbooks,
a magazine, and an online kosher cooking network that features 40 bloggers...”
The Wall Street Journal
“...Jamie Geller, the force behind kosher empire Joy of Kosher (which spans a blog,
three cookbooks, and a bimonthly magazine), seeks to change that misconception, with
inventive recipes that prove it’s possible for food to be both kosher and tasty.”
Yahoo
“Reading the cookbook feels like sipping coffee in a friend’s kitchen while she stands at the
stove and tosses little stories over her shoulder. The tone is not some august voice of cooking authority, but rather the upbeat cheerleader offering an encouraging message of ‘If I can
do it, so can you!’”The Journal News
ONLINE COMMUNITYJOYofKOSHER.com combines recipe sharing with comprehensive social networking. Members can
post, rate, search and share recipes, discover creative menu ideas, interact with other foodies
and read new and interesting articles every day of the week.
JOYofKOSHER.comJOYofKOSHER.com is the #1 kosher food and lifestyle website in the world. In addition to Jamie’s
signature Fast, Fresh Family recipes JOYofKOSHER.com has over 7,000 gourmet and everyday
recipes, menus, videos, cookbook, product and restaurant reviews, travel tips, entertaining
ideas, kitchen design, DIY and kids cooking projects, interviews with leading lifestyle
personalities, design experts, celebrity chefs, giveaways and more.
an H3 Media company
| JOYofKOSHER.com | JamieGeller.com
BRANDED CONTENTINTEGRATION LEVELS
SEAMLESSINTEGRATION
OVERTINTEGRATION
STRATEGICALIGNMENTPOST
STRATEGICALIGNMENT POST + BRAND SIDEBAR
PURCHASEGUIDE POST
PRODUCTINTEGRATION POST
ADVERTORIALPOST
Advertiser’s Logo “Presented by” + advertiser’s logo
Ad Adjacency 300x600 ad adjacency on article page.
Image
Presented by:
1
2
1
2
Editorial Content Strictly editorial; not editable by advertiser.
3
3
Ad Adjacency
Logo
Editorial Image Strictly editorial; not editable by advertiser.
4
4
Headline
STRATEGIC ALIGNMENT POSTContent is strictly in subject, copy, and tone, while strategically aligned with what the advertiser represents. Advertiser benefits from “halo effect” brand lift through logo badging and social promotions.
STRATEGICALIGNMENTPOST
Sample layout. Layout varies. Elements mentioned are guaranteed to be included.
Logo badging & two social promotions
Pure editorial with strict brand alignment
Product mention limited to sponsored logo badge
STRATEGIC ALIGNMENT POST + BRAND SIDE BAROrganic editorial feature strategically paired with advertiser-controlled messaging in an adjacent sidebar.
STRATEGICALIGNMENT POST + BRAND SIDEBAR
Advertiser Logo “Presented by” + advertiser’s logo
Ad Adjacency 300x600 ad adjacency on article page.
Headline
Image
Presented by:
Advertiser Sidebar Advertiser provides copy for article sidebar to align with editorial content. May include one image and up to 200 words.
1
2
3
4
3
4
1
2
Editorial Content Strictly editorial, not editable by client. Messaging to align with advertiser objective
Sidebar
Ad Adjacency
Logo
5 Editorial Image Strictly editorial, not editable by client. Messaging to align with advertiser objective
5
Sample layout. Layout varies. Elements mentioned are guaranteed to be included.
Editorial feature aligns with advertiser’s sidebar
message
Descriptive advertiser language provided by client to
enhance editorial piece.
Logo badging & two social promotions
PURCHASE GUIDE POSTCurated selection of editor’s favorite products with one advertiser organically included.
PURCHASEGUIDE POST
Client Logo Presented by language featuring logo placement.
Ad Adjacency 300x600 ad adjacency on article page.
Headline
Image
Presented by:
Advertiser Inclusion One Advertiser product integrated into purchase guide; includes advertiser-supplied image and copy points. Copy written to editor’s discretion to fit site Voice.
1
2
3
3
1
2
Logo
Ad Adjacency
4 Editorial Image Strictly editorial, not editable by advertiser.
4
5
5 Editorial Content Strictly editorial, not editable by advertiser.
Sample layout. Layout varies. Elements mentioned are guaranteed to be included.
Logo badging & two social promotions
Incorporation of product as one suggestion
Ownership of entire guide
PRODUCT INTEGRATION POSTNative editorial content made possible by advertiser’s investment (i.e. DIY, recipe, travel, etc.)
PRODUCTINTEGRATION POST
Image
Client Logo Presented by language featuring logo placement.
Ad Adjacency 300x600 ad adjacency on article page.
Presented by:
Advertiser Integration Advertiser mention integrated into article. Content is directed by site and will feature advertiser. Advertiser receives one round of factual edits.
Advertiser Product/Service Advertiser product/service integrated into editorial image.
1
2
3
4
1
2
3
4
Logo
Ad Adjacency
Headline
Sample layout. Layout varies. Elements mentioned are guaranteed to be included.
Incorporation of one product into feature
Logo badging & two social promotions
ADVERTORIAL POSTAdvertiser-written content meant to directly promote a product or service; lightly edited by site for Voice.
ADVERTORIALPOST
Client Logo Presented by language featuring logo placement.
Ad Adjacency 300x600 ad adjacency on article page.
Image
Presented by:
Advertiser Copy Advertiser provides copy for article. Editors lightly tweak copy for voice, but do not author post.
Advertiser Image Advertiser provides image for article.
1
2
3
4
1
2
3
4
Logo
Ad Adjacency
Headline
Sample layout. Layout varies. Elements mentioned are guaranteed to be included.
Editors lightly tweak copy for Voice
Post devoted to product or service
Client has creative control
Logo badging & two social promotions
Dedicated Brand Image1
Editorial Caption
Advertiser Handle
2
3
Advertiser Hashtag42
3 4
Board Title with Advertiser Mention
1
Editorial Pins
Up to 5 advertiser Pins
2
3
1 2
3
1
SOCIAL PROMOTIONEach content product bolstered by social promotion from the editors.
ADDITIONAL SOCIAL BRANDED CONTENT PRODUCTSAdditional social amplification can be purchased independently or to supplement one of the 5 on-site content post products.
Live 1-Hour Sponsored
Twitter Party
Advertisers’ @Handle and/or #Custom
Hashtag can be used
Announcement/ RSVP Post
On-Site
Up to 8 thematically relevant party
questions
Up to 4 prizes provided by advertiser
Advertisers’ @Handle and/or #Custom
Hashtag can be usedPosts can be images,
video, or a mixUp to 5 thematically
relevant IG postsSponsor Dedicated or Existing Board
INSTAGRAM PINTEREST
1 Dedicated Brand Image
2 Advertiser Handle
3 Advertiser Hashtag
4 Party Q & As
1
3
4
2
?
Launch will coincide with launch of on-site post
(on/or about same day)
One tweet & one Facebook post sharing content
Message may include advertisers’ @handle & unique #hashtag
Cost included as part of content package
an H3 Media company
| JOYofKOSHER.com | JamieGeller.com
CUSTOM VIDEOCustom video programs developed, produced and priced on a case by case basis.
an H3 Media company
| JOYofKOSHER.com | JamieGeller.com
EMAIL MARKETINGCustom dedicated email marketing programs developed, produced and priced on a case by case basis.
an H3 Media company
| JOYofKOSHER.com | JamieGeller.com
PRINT ADVERTISINGAdditional print magazine advertising and advertorial placements can be purchased independently or to supplement one of the 5 on-site content post products.
an H3 Media company
| JOYofKOSHER.com | JamieGeller.com
RECIPE EBOOKCustom recipe ebook programs developed, produced and priced on a case by case basis.
20 DAIRY PASSOVER RECIPES for Breakfast, Lunch, Dinner, Dessert
Strawberry Cream Cheese Ice Cream | 6 servings
This ice cream tastes like strawberry cheese cake but can be made in 35 minutes. Usually you have to cook the ice cream mix first and let it cool before you can freeze it, but this recipe is all cold and can actually be made just before you want to eat it. So easy and so tasty and so perfect for Passover.
Ingredients 6 ounces Temp Tee Whipped Cream Cheese 1 ½ cups skim milk 1 tablespoon fresh lemon juice ½ cup sugar ⅛ teaspoon salt ¾ cup fresh or frozen strawberries
Directions1. Blend the Temp Tee Whipped Cream Cheese, milk, lemon juice, sugar, salt and
berries in a food processor or blender until smooth. 2. Pour into the bowl of an ice cream maker and freeze according to manufacturer’s
instructions, about 30 minutes. 3. Enjoy immediately if you like more of a soft serve experience or allow to harden
a bit longer in the freezer.
Contributed by: Tamar Genger, JoyofKosher.com/TamarG
Photo by Shutterstock.com
40 | For holiday recipes, meal ideas and more, visit JoyofKosher.com 41 | JoyofKosher.com/TempTee
Smoked Salmon Rolls | 5 servings
Have fun with appetizer presentation this Passover. It’s a chance to use your creativity, even a touch of whimsy, to put a twist on this smoked salmon opener. To make it really festive, use the green part of a scallion, tied as a bow, to secure each salmon roll.
Ingredients4 Persian or Kirby cucumbers, peeled1 ½ pounds smoked salmon, sliced very thin to yield 16 slices1 cup Temp Tee Whipped Cream Cheese¼ cup capers, drained1 tablespoon lemon juice1 Vidalia onion, thinly sliced16 grape tomatoes, halved2 lemons, cut into wedgesMatzah (optional)
Directions1. Slice cucumbers lengthwise into 4 sticks each, so that you have 16 sticks total.2. On a flat work surface, place 1 piece of salmon horizontally.3. In a small bowl, mix together Temp Tee Whipped Cream Cheese, capers and
lemon juice.4. Spoon 1 tablespoon cream cheese mixture onto 1 end of salmon slice. Place
1 cucumber stick on top of the cream cheese lengthwise, using the cheese to secure it.
5. Roll the salmon around the cucumber and cream cheese like a jelly roll. Salmon should create a wide belt around the middle of the cucumber stick.
6. Repeat previous two steps with remaining ingredients.7. Arrange sliced onions around the edge of a platter with rolls in the center;
scatter grape tomatoes over and around rolls as a garnish and add a few lemon wedges for squeezing over salmon. Serve matzah in a basket if desired.
Contributed by: Jamie Geller, Quick & Kosher Recipes From The Bride Who Knew Nothing (Feldheim 2007)
4 | For holiday recipes, meal ideas and more, visit JoyofKosher.com 5 | JoyofKosher.com/TempTee
an H3 Media company
| JOYofKOSHER.com | JamieGeller.com
2016 DIGITAL RATE CARD
*plus 2 product samples **plus prizing ***includes 100 tastings + 100 cookbooks
Strategic Alignment Post $1,500Strategic Alignment Post + Brand Sidebar $2,500Purchase Guide Post $1,500*Product Integration Post $2,000*Advertorial Post $1,5001 Month Additional Social Branded Content $1,500Twitter Party $7,500**Custom Video $10,000*Email Marketing Dedicated Emails: $1,500 Year Round $2,000 Sep–Dec $3,000 Mar–Apr (Passover)
Display Advertising: $500 per weekly email (minimum of 2) $250 per week of daily emails (minimum of 4)Display Advertising $12/cpmPrint Advertising see magazine rates belowRecipe eBook $8,500Brand Landing Page $5,000Domestic Appearance/Live Demo $4,000***International Appearance/Live Demo $8,000***
2016 MAGAZINE DISPLAY RATES 4/Color ads only
Rate base 30K 1X 3X 6XBack Cover $5,000 $4,500 $4,000Inside Covers (front & back) $4,000 $3,600 $3,200Standard Full-Page $3,000 $2,700 $2,3001/2 Page $1,800 $1,600 $1,4001/4 Page $1,000 $900 $800
Custom integrated multimedia programs developed, produced and priced on a case by case basis.
Artwork Due Print Date Pub Date
Winter/Chanukah 2015 Nov/Dec Oct 26 Oct 30 Nov 13Late Winter/Purim Jan/Feb Jan 18 Jan 22 Feb 5Spring/Pesach/Passover Mar/Apr Mar 21 Mar 25 Apr 1Late Spring/Shavuot May/Jun May 3 May 6 May 20Summer Jul/Aug Jun 20 Jun 24 Jul 8Fall/Holiday Sep/Oct Aug 22 Aug 26 Sep 9Winter/Chanukah 2016 Nov/Dec Nov 1 Nov 4 Nov 18
an H3 Media company
| JOYofKOSHER.com | JamieGeller.com
For more information, please contact:
Tamar GengerDirector of Digitial [email protected]
Tom EisenmanDirector of Brand Partnerships 646.558.2131 [email protected]
LET S TALKShlomo KleinDirector of Print Advertising and Sales917.703.8145 [email protected]