Klood Digital
Transcript of Klood Digital
Klood was founded in early 2011 with the aim of leading the industry in a new era of web and content services through cutting-edge technology, creativity and expertise. We specialise in the areas of digital strategy, inbound marketing, social media management, search marketing, and content strategy and production.
Our multi-talented team of fun and dedicated Digital Strategists, Software Engineers, Web Designers, Content Creators, Designers and Digital Account Managers combine to fully develop, cultivate and manage an organisation’s digital strategy.
Our team operate within a dedicated digital cell to ensure our clients have access to all the skills required to meet any project’s objectives.
Klood’s Story
What we do
Drive Traffic
Increase Leads
Convert Customers
Digital Transformation
Tactics
• Inbound Marketing
• SEO
• PPC
• Social Media Management
• Social Ads
• Web Development
• Mobile App Development
• Strategy Consultation
• Digital Research
Partnerships & Accreditations
Hubspot Silver Partner Google Partner
Case Studies
Originally tasked with auditing and building a strategy for the social media activity of more than 30 international markets, Klood have gone on to become one of Costa Coffee’s primary strategic and digital partners, working to define their global social media, content, website and SEO strategies.
Projects have included
• Design and build of an e-learning environment for global partners
• SEO audit of more than 15 global websites
• Analytics audit and implementation
• Development of global content strategy
Costa Coffee Digital Strategy
Nestle Professional approached Klood regarding a global project to give back to the professional culinary community by providing a range of digital services for them. The project, launching 1st June 2016, included
• Generation of a website to be a social hub for culinary professionals
• App for Megacity restaurants and end consumers to use free of charge to make restaurant bookings
• Sales force app to facilitate sales into new and existing customers
• Digital marketing campaigns for CHEFIFY and taptisch across social media, email marketing, digital outreach and advertising
Nestlé ProfessionalMegacities Project
• New eCommerce website aimed at health conscious people
• Launched October 2015
• Over 125,000 unique visitors within 2 months
• Approximately £400,000 revenue generated
• Supported AXA with SEO, Google AdWords, content generation, social media & social advertising
AXA Active+ Market Launch
Development of an engaging app to help children keep promises to their parents and earn rewards via the application
• iOS app
• Mini website to direct people to download the app
• Engaging app demo video for use online
• Launched in December 2016
• 5 star rating on iTunes
• App reached #24 in children’s charts on iTunes
Do You Promise? App Build & Launch
Football Whispers is the world’s first transfer predictor, using a unique algorithm to calculate the likelihood of football transfer rumours coming true.
Klood was tasked with incubating and building the business from scratch including
• Business model
• The Football Whispers unique algorithm
• Website
• iOS & Android apps
• Content & social media marketing
• More than 100,000 unique users within first 4 weeks of beta launch
Football Whispers Platform Build & Launch
• The creation of a digital platform focused on the Astellas Patient Advocacy Summit 2016
• The site incorporated
• Public and private content
• A calendar of events targeted at the patient advocacy community
• Registration request system
Astellas Changing Tomorrow Together Website
A 6 month campaign to target a niche audience and encourage them to apply for specific nursing roles in NHS 24. NHS 24 had been finding recruitment for these specific roles very difficult and asked Klood to develop and execute a strategy.
• Campaign included social media, microsite, video and digital outreach
• Facebook page received over 4,000 highly targeted followers within 2 months
• Campaign attracted over 7,000 followers across Facebook and Twitter
• Microsite received over 10,000 page views
• Video viewed over 25,500 times
• Results: 132 applications
NHS 24Social Recruitment Campaign
Technology and Capabilities
Vivion CoxCEO
Olivia SpinelliHead of Projects
Matthew KayHead of Digital
Andy JonesWeb Team Leader
Trevor NichollsHead of Inbound
Jennifer WarrContent Team Leader
The Leadership Team