Klaxon on Blogging

Delivered duringSocial Media Week

11th February 2011Talk Talk Customer Experience Centre

London

Blogging for Business

What’s coming up...

What is blogging? Why should you blog?

What it can do for your business Getting started

Optimising your blog Three key takeaways

A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.Wikipedia

What is blogging?

http://en.wikipedia.org/wiki/Contraction_(grammar)

http://en.wikipedia.org/wiki/Blog#cite_note-0

Good examples include...

http://sethgodin.typepad.com/

Why is this a good blog?

Demonstrates Seth’s thinking and writing style

Introduces new topics and ideas

Builds his exposure and awareness in the market place

Helps in selling more books

Ranks 3rd in a Google search for ‘Marketing Guru’

Good examples include...

http://www.englishcut.com/

Why is this a good blog?

Tells a story – Saville Row quality without the row

Demonstrates credibility and passion

Hosts a data capture form

Used as a feedback opportunity for new products

Ranks 1st page on Google for ‘Savile Row Tailor’


What is blogging? Why should you blog?

What it can do for your business Getting started


Why should you blog?

http://www.youtube.com/watch?v=livzJTIWlmY / http://bit.ly/d1vHsn

http://www.youtube.com/watch?v=livzJTIWlmY

“I will simply say my first post was in 2004, no single thing in the last 15 years professionally has been more important to my life than blogging. It has changed my life, it has changed my perspective, it has changed my intellectual outlook, it has changed my emotional outlook (and it’s the best dam marketing tool by an order of magnitude)”

Tom Peters

http://www.tompeters.com/toms_world/press_kit/who_is.php / http://bit.ly/gp90a4

Is any of this important?

Passion / Expertise / Relevance

Web traffic / SEO

Engagement / Interaction / Community


What is blogging? Why you should blog

What can blogging do for your business? Getting started


What can blogging do for your business?

Case Study: Andy Bargery / Klaxon

Objectives: 1.to provide a resource for prospective clients 2.to define a presence online3.to demonstrate expertise

What it can do for your business...

Clients gained: lastminute.com, Visit Britain / Tequila NY, Dell...

Other benefits:Contact network grown massivelyImproved copywriting skillsExpanded service set Exposure to greater range of clientsGenerated sales leads through SoMe integration

Getting Started

Step 1: self hosted vs hosted blog platform

Step 2: integrate vs standalone

Step 3: define target audience

Step 4: define content (tip: think rich content...)

Step 5: design the layout and features

Step 6: think about search engines

Step 7: start blogging

If you’re already blogging...

1.Optimised for the search engines?2.Encouraging comments?3.Amplifying your posts with SoMe?4.Rich content?5.Commenting on other influential blogs?6.Promoting your blog?7.Data capture & RSS setup?8.Pinging search engines?

Three key takeaways...

1.Blogging is a fantastic SME marketing tool

2.The barriers to trial are minimal

3.You have nothing to lose

Thank you

Andy BargeryManaging DirectorKlaxon Ltd

Tel: +44 (0)20 7193 6627Email: [email protected]: @andybargeryBlog: www.klaxonmarketing.co.uk

This document is for presentation purposes only and is strictly the copyright of Klaxon Ltd.

Klaxon on Blogging

Business

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