KITCHENER-WATERLOO PET EXPO · PDF fileKitchener Memorial Auditorium Complex 400 East Avenue,...

CONFERENCE & EVENT SOLUTIONSCARDINAL

Saturday, May 7, 2016 and Sunday, May 8, 2016

Kitchener Memorial Auditorium Complex400 East Avenue, Kitchener, ON

2016 sponsorship opportunities

Contact: Tina Plett | 519-496-2998 | [email protected] | www.kwpetexpo.com

KITCHENER-WATERLOO PET EXPO

PRODUCED BY

Table of Contents

About, Our Philosophy, Event Information . . . . . . . . . . . 1

Event Promotion, Sponsorship Benefits . . . . . . . . . . .3

Sponsorship Opportunities . . . . . . . . .4

Custom Sponsorship Opportunities . .5

Sponsorship Contract . . . . . . . . . . . . . .6

Audience . . . . . . . . . . . . . . . . . . . . . . . .2

The KW Pet Expo is owned and produced by Cardinal Conference & Event Solutions (Cardinal Events). At Cardinal Events we have more than 30 years of combined experience in the events industry, digital imaging and legal profession. We work with a diverse team of experienced volunteers with a common vision to bring the community together to learn about the care of pets.

We strive to foster an ethic of social responsibility within our communities. We want to create an environment for current and future pet owners where they can learn and experience the joy of pet ownership. We believe that it is important to educate pet owners of the variety of services and products that are available and connect them to the necessary resources in order to enhance pet responsibility. We also want to provide the opportunity to local pet businesses to share their products and services with the community.

About

Our Philosophy

2016 sponsorships

The first annual KW Pet Expo is scheduled for Saturday, May 7 and Sunday, May 8, 2016 at the Kitchener Memorial Auditorium Complex.

Approximately 100 exhibitors are planning to show a variety of products and services related to the pet industry. Featured at this event will be the Waterloo Regional Police Canine Unit demonstrating how their trained dogs provide a vital service to our community. Also scheduled is the Canadian Kennel Club Canine Good Neighbour Program. This program provides an opportunity, in a non-competitive environment, for the dog and pet owner to demonstrate to an evaluator the ability to control their dog through a 12-step test. The handler will be awarded a CGN certificate if the dog earns a passing mark. Also featured will

be the very popular Ultimutts Stunt Dog Show filled with entertaining dog and cat tricks that the audience is sure to love. Another feature at the Expo will be a series of “Pet Talks”. These presentations will be sponsored by veterinarians, trainers and groomers giving them an opportunity to inform the audience of their expertise.

Other possible high draw activities that could be included in the Expo is an exotic rescue petting zoo and pet costume contest. With the support of our sponsors, we will be able to expand on what we will be able to offer. Our vision is to donate a portion of our net profits to a local pet charity.

Event Information

Page 1

2016 sponsorships

2016 ANTICIPATED ATTENDEE

DEMOGRAPHICS

Results are based on market research

by connecting face-to-face and

on-line to the local community.

81% dog owners and 25% cat owners

90% are interested in learning more about pet food and treats

72% are interested in pet merchandise

95% are interested in pet services from a veterinarian, trainer and/or groomer

58% are interested in obtaining their next pet from an adoption or rescue agency

Cardinal Events surveyed 100 people in the Waterloo Region to help better understand the local residents and what their interests are when it comes to pets. When conducting our market research we discovered that 81% of pet owners were interested in attending the KW Pet Expo. From those interested in attending, 95% were interested in pet services, 90% would like to know more about pet food and another 72% were interested in pet merchandise such as leashes and collars. Based on this research, we can see a clear demand for a pet exposition that will offer pet owners and potential pet owners more knowledge on products and services that could be useful to them.

Audience

Page 2

2016 sponsorshipsEvent Promotion

Sponsorship BenefitsWe are committed to taking the time to understand what our sponsors want to achieve through the KW Pet Expo. By learning of your marketing goals, we are

able to create and design a sponsorship package focused on your objectives. Our sponsorships are a partnership.

Your commitment and contribution as a partner of the KW Pet Expo 2016 will• receive extensive brand exposure• create positive public relations and heighten corporate recognition in the community• enhance credibility by building rapport with customers and prospects• demonstrate market leadership• connect you to a targeted audience• present opportunities to form new relationships

Marketing communication for the KW Pet Expo will be a key component in getting the word out to our primary audience. In order to achieve our goal of 7,000 attendees for a first year event, our strategy is to incorporate media, online and print marketing to connect with the community. Our plan includes:

• an official website www.kwpetexpo.com • connecting with social media such as Facebook, Twitter, YouTube and

Pinterest• direct email blasts• radio promotion• posting on local community event calendars• lawn signs at major intersections throughout Kitchener-Waterloo• posters at local community centres and businesses• postcards and flyers distributed to residential areas and also provided to

vendors and sponsors to promote to their clientele.

Page 3

2016 sponsorships

Gold Sponsorship$5,000

Silver Sponsorship$3,000

Bronze Sponsorship$300 - $2,500

• 20’ x 20’ Peninsula Booth • Prominent placement of booth• Sponsorship exclusivity guaranteeing

that we will not recruit any of your competitors as sponsors

• Logo placement on home page of KW Pet Expo web site

• Online link from Pet Expo web site. Recognition within sponsor section: 150 words, logo and live link to the site of your choice

• Extended listing on KWPetExpo.com from the time of signing until July 31, 2016

• Up to three banners may be provided for prominent placement in sponsored areas. See terms page for details.

• Prominent name and logo placement on all printed materials including posters, postcards, flyers and program guide

• Floor messages: option to select two items from the floor real estate list. See terms page for details. Strategic locations are available (custom opportunity)

• Logo and/or name inclusion on event signage produced by show management and placed prominently at the entrance

• Logo placement on eTickets• Attendee bag: right to distribute

two pieces of promotional material/product in the attendee bag.

• Company logo placed on social media page

• 20 Complimentary Tickets

• 20’ x 10’ End-Cap Booth• Prominent booth location• Up to two banners may be provided

for prominent placement in sponsored areas. See terms page for details.

• Logo placement on cover of program guide

• Floor messages: option to select one item from the floor real estate list. See terms page for details. Strategic locations are available (custom opportunity)


• Attendee bag: right to distribute one piece of promotional material/product in the attendee bag


• Sponsor a charity, speaker or event for one or two days (custom opportunity)

• Signage (2’ x 3’) placed at event location


• Attendee bag: right to distribute one piece of promotional product in the attendee bag


Sponsorship Opportunities

Page 4

Custom Sponsorship Opportunities

TRADE-SHOW BAG SPONSOR Available to the first committed Gold Sponsor(Only One Opportunity Available to a Gold Sponsor)• Sponsor to provide 3,000 attendee bags. (Bag to be approved by Show

Management and provided one month prior to show date.)• Opportunity to include your logo/message on bag.• Opportunity to distribute two pieces of promotional material and/or products

in the official show attendee bag.• Show management to hand attendees your bag at entrance to the show.

FLOOR GRAPHICS• Gold and silver Sponsors are provided with the opportunity to have one

or two floor locations to promote their business with floor graphics. Floor signage is to be provided by sponsor.

BRONZE SPONSOR - $300 .00 - $2,500 .00• Sponsor a booth for a charity of choice - $300• Sponsor a presenter in a “Pet Talk” seminar or

sponsor a speaker series (veterinarian, trainer or groomer) - $500 - $1,000

• Sponsor an event for a day (face painter or high profile event - $600 - $1,300

• Sponsor an event for two days (face painter or high profile event - $1,200 - $2,500

2016 sponsorshipsPage 5

2016 Sponsorship Pre-Contract

Email to [email protected]

Yes, Please reserve the following sponsorship package:

PACKAGE DESCRIPTION: RATE:

NAME: TITLE:

DATE:

COMPANY:

SIGNATURE:

Signature & Agreement to all Terms & Conditions below:• 50% deposit required upon signing of final

contract.• Benefits will not commence until contract

deposit is received.• Balance due on/before March 24, 2016.• All rates quoted in net Canadian dollars.• Sponsorships are non-cancellable and non-

transferable.• All print and online advertising benefits

are based on final material supplied by the sponsors to KW Pet Expo’s specifications.

Logo and/or Name Inclusion• Show Management reserves the right

to determine inclusion and placement of sponsor’s name and/or logo.

• Sponsor to provide logo upon signing of contract in an eps file, 300 dpi or greater. Logo will be reproduced in black and white at Show Management’s discretion.

Banner Signs• Signage will only be hung around the

perimeter of the show and must be approved by Show Management.

• Banner Signs must be vinyl/cloth (heavy weight) or comparable and be a minimum of 3’ x 5’ and a maximum of 4’ x 8’ in size

• Banner signs must be supplied rolled.• Show Management is not responsible for

lost, stolen or damaged signs.• Delivery, pick-up and hanging charges are

the responsibility of the sponsor.

Attendee Bag• Maximum size of sponsor’s one piece of

promotional material must be no larger than 9” x 12” and up to 4 pages in total.

• 3,000 pieces must be supplied to Show Management no later than May 1, 2016. Promotional pieces received after May 1, 2016 may not be included in the bag.

Floor Real Estate List:• KW Pet Expo provides the marketing

opportunity. Sponsor is responsible to provide items for placement.

• Option to place a logoed floor message at front entrance (one spot), entrance to show floor (one spot), aisle and/or stairwell.

• Option to provide signage in key areas on the trade show floor.

FOR FURTHER DETAILS ON THESE OPPORTUNITIES PLEASE CONTACT

TINA PLETTShow DirectorT. [email protected]

Page 6

KITCHENER-WATERLOO PET EXPO · PDF fileKitchener Memorial Auditorium Complex 400 East Avenue,...

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