A

PROJECT REPORT

ON

“CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO SITAPUR”

Submitted in Partial Fulfillment for the Award of the Degree of “Bachelor of Business Administration”

2014

SUBMITTED TO

UNDER GUIDANCE OF SUBMITTED BY

MRS. LEELAWATI KAUSTUBH GUPTA

(Prof., BBA Deptt) B.B.A SECOND YEAR

S.HD.C, SITAPUR.

SACRED HEART DEGREE COLLEGE,

NAIPALAPURVA, SITAPUR(AFFILATED TO C.S.J.M. UNIVERSITY

CERTIFICATE

This to certify that “KAUSTUBH GUPTA” has completed this project work

entitled “CONSUMER PREFERANCE TOWARDS DETTOL WITH REFERENCE TO

SITAPUR” for the purpose of B.B.A Degree under my supervision.

To the best of my

knowledge & belief this project work is original & has submitted for the first time

to fulfill the award of B.B.A degree course.

Project Guide

MRS. LEELAWATI

(Prof., BBA Deptt)

S.H.D.C, Sitapur.

DECLARATION

I, KAUSTUBH GUPTA, student of B.B.A II year, S.H.D.C., Sitapur,

hereby declare that the project work entitled “CONSUMER PREFERANCE

TOWARDS DETTOL WITH REFERENCE TO SITAPUR” has been completed based

on actual study carried out by me which is required for the award of

B.B.A degree affiliated to C.S.J.MUniversity, Kanpur.

All the facts, data & information of this

project according to my knowledge and I have not submitted this matter

for the award of any other degree or diploma.

KAUSTUBH GUPTA

B.B.A, S.H.D.C, sitapur

TABEL OF CONTENT

Topic Pg. No.

Introduction 1-6

Motivation 7

Objectives & Scope 8

History 9-10

Social impact 11

Features of social networking site 12-14

Social networks and education 15-20

Issues of social networking site 21-33

Types of Social Networkers 34-35

Advantage& Disadvantage 36-38

Future scope 39-42

Methods of advertising on social networking sites 43-47

Research Methodology 48-49

Data analysis & interpretation 50-56

Findings 57

Recommendation 58

Limitation of the study 59

Conclusion 60

Bibliography 61

Annexure 62-64

Questionnaire

ACKNOWLEDGEMENT

Achievements are always the results of dedicated work put together by many

hands. This research work is combined efforts of many hearts, hands and brains. At

the completion of this work I feel honored to express my gratitude to one and all

that have helped me and encouraged me throughout my research work. First of all I

should like to thank GOD who showered his blessing in every step of this study. I

am grateful to Miss. Noorjhan for her guidance and encouragement. I am also

grateful to my company guide whose constant support and guidance have helped in

bringing out this research work.

I am also grateful to my parents, my friends, all the respondents and all my well-

wishers for their support and encouragement.

KIRTI MISHRA

BBA 4th semester

S.H.D.C SITAPUR

INTRODUCTION

Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter

manufacturer based in New Delhi, India. The company is the largest two wheeler

manufacturer in the world.[2] In India, it has a market share of about 46% share in 2-

wheeler category.[2][4] The 2006 Forbes 200 Most Respected companies list has Hero

Honda Motors ranked at #108.[5] On 31 March 2013, the market capitalisation of the

company was INR 308 billion (USD 5.66 billion).[6]

Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda

of Japan.[7] In 2010, when Honda decided to move out of the joint venture, Hero Group

bought the shares held by Honda.[8][9] Subsequently, in August 2011 the company was

renamed Hero MotoCorp with a new corporate identity.[10]

In June 2012, Hero Motocorp approved a proposal to merge the investment arm of its

parent Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months

of its split from Honda Motors.[11]

Most companies today face rising/growing expectations about their environmental

performance from a variety of stakeholders. A growing number of companies realize that

to achieve their environmental goals and satisfy stake-holders expectations, they need to

look beyond their own facilities and to involve their suppliers/vendors in environmental

initiatives. Leading companies also understand that customers do not always differentiate

between a company and its suppliers and hold companies accountable for supplier’s

environmental and labor practices. In addition many companies are working to streamline

their supply base and develop more cooperative, long-term relationships with key

suppliers, a practice that has fostered greater opportunities to work together on

environmental issues.

The concept of the green supply/vendor chain management is to consistently meet

specifies environmental performance criteria among the participants of the supply chain

and also approach more consistent corporate environmental behavior among all players in

the chain of products and services. Additional objective is to help the suppliers recognize

the importance of environmental issues and support them in their own programs for

improvements.

The concept of supply chain management is also referred to in the ISO 14001 standards

under the clause “Operational Control” which specifies “establishing, implementing and

maintaining procedures related to the identifiable significant environmental aspects of

goods and services used by the organization and communicating applicable procedures

and requirements to suppliers including contractors”. The identification of aspects and

significant environmental impacts of industry’s activities, products and services would

also include activities of suppliers over which industry is expected to have some

influence.

MOTIVATION

I get motivated toward the research for comprative analysis between HERO

MOTOCROP and HONDA

because of the functioning of both the companies

before separation both of them work together so what changes come in the functioning of

both companies is the point of my motivation.

OBJECTIVE AND SCOPE

OBJECTIVE :

To do a comparative analysis between the HERO

MOTOCROP & HONDA. To find out the difference between there function.

SCOPE:

Both the companies are doing there separate business they earning

there own profit so they have a great scope in future. As HERO is working only for

BIKES but HONDA is also dealing with AUTOMOBILES.

DISCRIPTION OF RESEARCH

THE RESEARCH PROBLEM :-

The customer is unaware of the difference between the

HERO & HONDA.

SOLUTION METHODOLOGY :-

There should be the different informative rood shows or

booths should be placed.

INTERPRETATION OF RESULTS :-

Know customer will be able to the better difference

between both companies

HISTORY OF HEROMOTO CROP AND HONDA

The success o f the Hero Group l i es in the de te rmina t ion and fo res igh t

o f theMunjal brothers, who shared their vision with their workers and led the Group to

a position where its name has become synonymous with top-quality two wheelers.The

flame kindled by the Munjal brothers in 1956 with the flagship company HeroCycles;

Mr. SatyanandMunjal, Mr. BrijmohanLallMunjal and Mr. O. P. Munjalcontinue to

carry the torch and are actively involved in the day-to-day operationsof the

Hero Group.The saga is being continued with the same zeal by the second and third

generationsof the fami ly and by the l a rge work ing fo rce o f the Hero

Group . The sp i r i t o f  enterprise which dominates the progress of the Group is

characteristic of the landwhere it all began - the City of Ludhiana, in Punjab - home to

some of lndia'sfinestworkers and entrepreneurs.The Hero Group is a thriving example of

three generations of a family working andstriving together to ensure quality, satisfaction

and extensive growth.

Milestones

Hero's success saga contains an element of spirit and enterprise; of

achievementthrough grit and determination, coupled with vision and meticulous

planning.

1956

Hero Cycles Limited is established.

1961

Rockman Cycles Industries Limited established,whichis today the largest manufacturer of

bicycle chains andhubs.

1963

It pioneered bicycle exports from India - a foray intothe international market.

1971

Highway Cycles was set up to meet the demands of Hero Cycles. It is today the largest

manufacturer of single speed and multi-speed freewheels.

1975

Hero Cycles Limited became the largest manufacturerof bicycles in India.

1978

Majestic Auto Limited was formed and the HeroMajestic Moped was introduced.

1981

1984

Hero Honda Motors Limited established in joint venturewith Honda Motors of Japan, to

manufacturemotorcycles.

1985

Munjal Showa Limited established to manufactureshock absorbers and struts and is today

among the toptwo shock absorber manufacturing companies in India.

1985

The 100 cc Hero Honda Motorcycle arrived and by1988 was the No. 1 among all

motorcycles in India.

1986

Hero Cycles Limited entered the Guinness Book of Records as the largest bicycle

manufacturer in theWorld.

1987

Hero Motors, a division of Majestic Auto Limited set upin collaboration with Steyr

Daimler Puch of Austria.

1987

Gujarat Cycles Limited, now known as MunjalAutoIndustries Limited was established to

manufacture andexport state-of-the-art bicycles and allied products inits fully automated

plant at Waghodia.

1987

Sunbeam Auto Limited, earlier a unit of HighwayCycles Limited, established as an

ancillary to HeroHonda. It is the largest die casting plant in India.

1988

Introduced "Hero Puch" from Hero Motors Limited.Thisrevolutionary machine

immediately set new records of petrol efficiency and usable power in 50 - 65 ccmachines.

1990

Hero Cold Rolling Division established and is one of themost modern steel cold rolling

plants.

1991

Hero Honda receives National Productivity Council'sAward.

1991

Hero Honda receives the Economic Times - HarvardBusiness School Association Award

against 200contenders.

1992

Munjal Showa Limited receives National Safety Award.

1993

Hero Exports established as the International TradingDivision for Group and non-Group

products.

1993

Hero Motors becomes Indias largest exporter of twowheelers

1995

Hero Corporate Services Limited as the servicesegment for the Hero Group Companies,

ancillaries,

suppliers, dealers and other associates.

1996

- Hero Winner, a large-wheeled scooter was introducedby Hero Motors Limited with a

choice of 50 cc and 75cc engines.

1996

Munjal Showa Limited receives British Council'sNational Safety Award.

1998

- Hero Briggs and Stratton Auto Private Limited wasset up to produce 4-stroke two-

wheeler engines invarious cubic capacities.

1998

Munjal Auto Components established to manufacturegear shafts and gear blanks for

motorcycles.

2000

The Hero Group diversifies into IT and IT enabledservices through its service segment -

Hero CorporateServices Limited.

2000-2001

Hero Honda emerges as the market leader inmotorcycles with sales of over a million

motorcyclesand a strong market share of 47%.

2001

Hero Global Design established to offer engineeringservices in CAD/CAM/CAE related

to New ProductDevelopment, Design, Engineering and Manufacturing.

2002

Hero Cycles ties up with National Bicycle Industries,part of Matsushita Group to

manufacture high-endbicycles.

2002

Fastener World Established.

2002

Easy Bill Established to offer utility bill collection & retail services.

2003

Tie up with Livebridge Inc., USA.

2004

Tie up with Bombardier - Rotax GmbH for scooterengines.

2004

Tie up with Aprilia Scooters, Italy.

2004

Hero Honda continues as the World's largestmanufacturer of two-wheelers with annual

salesvolume of 2.07 million motorcycles and a market shareof 48%.

2004

Retail Insurance business established.

2004HeroITES, a division of HeroCorporate Service Limitedhived off as a division of

new company HeroManagement Service Limited.

2005

HeroITES strengthens its relationship withACS,USA,USD 5.0 billion market cap and

Fortune 500company.

2006

Hero Honda enters the scooter segment, launches100cc "Pleasure"

2006

Hero Honda crosses a unit sales threshold of 3.0million motorcycles

2006

Hero Group celebrates Golden Jubilee year sinceinception.It was commemorated by sales

of over

15million motorcycles & over 100 million bicycles

ABOUT HERO MOTO CROP

Jump to: navigation, search

Hero Motocorp Ltd

"Hum Main Hai Hero"

Type Public company

Traded as

BSE: 500182

NSE: HEROMOTOCO

BSE SENSEX Constituent

Industry Automotive

Predecessor(s) Hero Honda Motors Ltd.

Founded 19 January 1982

Headquarters New Delhi, India

Area served India, Sri Lanka

Key people

Dr. BrijmohanLallMunjal

(Chairman)

PawanMunjal (MD & CEO)[1]

Products Motorcycles, Scooters

Revenue 241.66 billion

(US$4.0 billion) (2012)[2]

Operating

income

33.22 billion

(US$550 million) (2012)[3]

Net income21.18 billion

(US$350 million) (2012)[2]

Total assets53.08 billion

(US$890 million) (2012)

Employees 5,842[2]

Parent Hero Group

Subsidiaries Erik Buell Racing(49.2%)

Website www.heromotocorp.com

ABOUT HONDA

Honda Motor Co., Ltd.

Native name 本田技研工業株式会社

Romanized

name

Honda Giken Kogyo Kabushiki-

gaisha

Type Public (K.K.)

Traded asTYO: 7267

NYSE: HMC

Industry

Automotive

Aviation

Telematics

Founded

Hamamatsu, Japan

(October 1946, incorporated

September 24, 1948)

Founder(s)Soichiro Honda

Takeo Fujisawa

Headquarters Minato, Tokyo, Japan

Area served Worldwide

Key peopleTakanobu Ito (President, CEO

and Representative Director)

Products 4,110,000 vehicles (2012)

Automobiles

Commercial Vehicles

Luxury vehicles

Motorcycles

Scooters

Electrical generators

Water pumps

Lawn and garden equipments

Tillers

Outboard motors

Robotics

Jet aircraft

Jet engines

Thin-film solar cells

Internavi

Revenue¥9.877 trillion$ 104 Billion

USD (2013)[1]

Operating

income¥544.8 billion (2013)[1]

Net income ¥367.1 billion (2013)[1]

Total assets ¥11.780 trillion (2012)[2]

Total equity ¥4.402 trillion (2012)[2]

Employees 190,338 (2013)

Divisions

Acura

Honda

Honda Motorcycles

Subsidiaries List[show]

Website world.honda.com

HONDA

Honda has been the world's largest motorcycle manufacturer since 1959,[3][4] as well as

the world's largest manufacturer of internal combustion engines measured by volume,

producing more than 14 million internal combustion engines each year.[5] Honda became

the second-largest Japanese automobile manufacturer in 2001.[6][7] Honda was the eighth

largest automobile manufacturer in the world behind General Motors, Volkswagen

Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011.[8]

Honda was the first Japanese automobile manufacturer to release a dedicated luxury

brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses,

Honda also manufactures garden equipment, marine engines, personal watercraft and

power generators, amongst others. Since 1986, Honda has been involved with artificial

intelligence/robotics research and released their ASIMO robot in 2000.

As a young man, Honda's founder, Soichiro Honda (Honda Sōichirō) (17 November

1906 – 5 August 1991) had an interest in automobiles. He worked as a mechanic at the

Art Shokai garage, where he tuned cars and entered them in races. In 1937, with

financing from his acquaintance Kato Shichirō, Honda founded Tōkai Seiki (Eastern Sea

Precision Machine Company) to make piston rings working out of the Art Shokai garage.[11] After initial failures, Tōkai Seiki won a contract to supply piston rings to Toyota, but

lost the contract due to the poor quality of their products.[11] After attending engineering

school without graduating, and visiting factories around Japan to better understand

Toyota's quality control processes, by 1941 Honda was able to mass-produce piston rings

acceptable to Toyota, using an automated process that could employ even unskilled

wartime laborers.[11][12]:16–19

Corporate profile and divisions[edit]

Honda headquarters building in Minato, Tokyo

Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock

Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya,

Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland.

The company has assembly plants around the globe. These plants are located in China,

the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New

Zealand, Malaysia, Indonesia, India, Thailand, Vietnam, Turkey, Taiwan, Perú and

Argentina. Honda's Net Sales and Other Operating Revenue by Geographical

Regions in 2007[24]

Geographic Region Total revenue (in millions of ¥)

Japan 1,681,190

North America 5,980,876

Europe 1,236,757

Asia 1,283,154

Others 905,163

American Honda Motor Company is based in Torrance, California. Honda Racing

Corporation (HRC) is Honda's motorcycle racing division. Honda Canada Inc. is

headquartered in Markham, Ontario,[25] their manufacturing division, Honda of Canada

Manufacturing, is based in Alliston, Ontario. Honda has also created joint ventures

around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India,[26] Guangzhou Honda and Dongfeng Honda in China, Boon Siew Honda in Malaysia and

Honda Atlas in Pakistan.

Leadership[edit]

Name Years

Soichiro Honda 1948–1973

Kiyoshi Kawashima 1973–1983

Tadashi Kume 1983–1990

Nobuhiko Kawamoto 1990–1998

Hiroyuki Yoshino 1998–2004

Takeo Fukui 2004–2009

Takanobu Ito 2009—present

Products[edit]

Automobiles[edit]

For a list of vehicles, see List of Honda vehicles.

2011 Honda Jazz (Indian rampart)

2008 Honda Accord (USA-Canada)

Eighth Generation Honda Civic (Asian Version)

Honda's global lineup consists of the Fit, Civic, Accord, Insight, CR-V, CR-Z, Legend

and two versions of the Odyssey, one for North America, and a smaller vehicle sold

internationally. An early proponent of developing vehicles to cater to different needs and

markets worldwide, Honda's lineup varies by country and may have vehicles exclusive to

that region. A few examples are the latest Honda Odyssey minivan and the Ridgeline,

Honda's first light-duty uni-body pickup truck. Both were designed and engineered

primarily in North America and are produced there. Other example of exclusive models

includes the Honda Civic five-door hatchback sold in Europe.

Motorcycles[edit]

Honda is the largest motorcycle manufacturer in Japan and has been since it started

production in 1955.[11] At its peak in 1982, Honda manufactured almost three million

motorcycles annually. By 2006 this figure had reduced to around 550,000 but was still

higher than its three domestic competitors.[11]

The first of these explanations was put forward when, in 1975, Boston Consulting Group

(BCG) was commissioned by the UK government to write a report explaining why and

how the British motorcycle industry had been out-competed by its Japanese competitors.

The report concluded that the Japanese firms, including Honda, had sought a very high

scale of production (they had made a large number of motorbikes) in order to benefit

from economies of scale and learning curve effects. It blamed the decline of the British

motorcycle industry on the failure of British managers to invest enough in their

businesses to profit from economies of scale and scope.[34]

2004 Honda Super Cub

The second explanation was offered in 1984 by Richard Pascale, who had interviewed the

Honda executives responsible for the firm's entry into the U.S. market. As opposed to the

tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale

found that their entry into the U.S. market was a story of "miscalculation, serendipity, and

organizational learning" – in other words, Honda's success was due to the adaptability

and hard work of its staff, rather than any long term strategy.[35] For example, Honda's

initial plan on entering the US was to compete in large motorcycles, around 300 cc.

Honda's motorcycles in this class suffered performance and reliability problems when

ridden the relatively long distances of the US highways.[12]:41–43When the team found that

the scooters they were using to get themselves around their U.S. base of San Francisco

attracted positive interest from consumers that they fell back on selling the Super Cub

instead.[12]:41–43

Top: Brazilian flexible-fuel Honda Civic . Below: U.S. Honda Civic Hybrid.

2010 Honda Insight hybrid electric vehicle (Second generation).

Honda FCX Clarity hydrogen fuel cell vehicle

Marketing[edit]

Japan[edit]

Honda Clio (Saitama, Saitama, Japan)

Starting in 1978, Honda in Japan decided to diversify their sales distribution channels,

and created Honda Verno, which sold established products with a higher content of

standard equipment and a more sporting nature.[81][82] The establishment of Honda Verno

coincided with its new sports compact, called the Honda Prelude. Later, the Honda Vigor,

the Honda Ballade, and the Honda Quint were added to Honda Verno stores. This

approach was implemented due to efforts in place by rival Japanese automakers Toyota

and Nissan.

As sales progressed, Honda created two more sales channels, called Honda Clio in 1984,

and Honda Primo in 1985. The Honda Clio chain sold products that were traditionally

associated with Honda dealerships before 1978, like the Honda Accord, and Honda

Primo sold the Honda Civic, kei cars, such as the Honda Today, superminis like the

Honda Capa, along with other Honda products, such as farm equipment, lawn mowers,

portable generators, marine equipment, motorcycles, and scooters. A styling tradition was

established when Honda Primo and Clio began operations, in that all Verno products had

the rear license plate installed in the rear bumper, while Primo and Clio products had the

rear license plate installed on the trunk lid or rear door for minivans.

As time progressed and sales began to diminish partly due to the collapse of the Japanese

"bubble economy", "supermini" and "kei" vehicles that were specific to Honda Primo

were "badge engineered" and sold at the other two sales channels, thereby providing

smaller vehicles that sold better at both Honda Verno and Honda Clio locations. As of

March 2006, the three sales chains were discontinued, with the establishment of Honda

Cars dealerships.[83]

.

US sales[edit]

Calendar year Total US sales[86]

1992 768,845

1993 716,546

1994 788,230

1995 794,579

1996 843,928

1997 940,386

1998 1,009,600

1999 1,076,893

2000 1,158,860

2001 1,207,639

2002 1,247,834

2003 1,349,847

2004 1,394,398

2005 1,462,472

2006 1,509,358

2007 1,551,542 [87]

2008 1,284,261 [87]

2009 1,150,784 [88]

2010 1,230,480 [88]

2011 1,147,000 [89]

2012 1,422,000 [89]

2013 1,525,312[90]

Production numbers[edit]

Calendar year Global production

2009 3,012,000 [91]

2010 3,643,000 [91]

2011 2,909,000 [92]

2012 4,110,000 [92]

HERO MOTO CORP

Termination of Honda joint venture[edit]

In December 2010, the board of directors of the Hero Honda Group had decided to

terminate the joint venture between Hero Group of India and Honda of Japan in a phased

manner. The Hero Group would buy out the 26% stake of the Honda in JV Hero Honda.[14]

Under the joint venture Hero Group could not export to international markets (except Sri

Lanka and Nepal) and the termination would mean that Hero Group can now export.

Since the beginning, the Hero Group relied on their Japanese partner Honda for the

technology in their bikes. So there are concerns that the Hero Group might not be able to

sustain the performance of the joint venture alone.[15][16]

The Japanese auto major will exit the joint venture through a series of offmarket

transactions by giving the Munjal family—that held a 26% stake in the company—an

additional 26%. Honda, which also has an independent fully owned

twowheelersubsidiary—Honda Motorcycle and Scooter India (HMSI)—will exit Hero

Honda at a discount and get over $1 billion for its stake. The discount will be between

30% and 50% to the current value of Honda's stake as per the price of the stock after the

market closed on Wednesday.[17]

The rising differences between the two partners gradually emerged as an irritant.

Differences had been brewing for a few years before the split over a variety of issues,

ranging from Honda's reluctance to fully and freely share technology with Hero (despite a

10-year technology tie-up that expires in 2014) as well as Indian partner's uneasiness over

high royalty payouts to the Japanese company. Another major irritant for Honda was the

refusal of Hero Honda (mainly managed by the Munjal family) to merge the company's

spare parts business with Honda's new fully owned subsidiary Honda Motorcycle and

Scooter India (HMSI).[17]

As per the arrangement, it will be a two-leg deal. In the first part, the Munjal family, led

by BrijmohanLalMunjal group, will form an overseas-incorporated special purpose

vehicle (SPV) to buy out Honda's entire stake, which will be backed by bridge loans. This

SPV would eventually be thrown open for private equity participation and those in the

fray include Warburg Pincus, Kohlberg Kravis Roberts (KKR), TPG, Bain Capital, and

Carlyle Group.[18]

Honda will continue to provide technology to Hero Honda motorbikes until 2014 for

existing as well as future models.[19]

Formation of Hero MotoCorp[edit]

The name of the company was changed from Hero Honda Motors Limited to Hero

MotoCorp Limited on July 29, 2011.[2] The new brand identity and logo of Hero

MotoCorp were developed by the British firm Wolff Olins.[20] The logo was revealed on 9

August 2011 in London, to coincide with the third test match between England and India.[20]

Hero MotoCorp can now export to Latin America, Africa and West Asia.[20] Hero is free

to use any vendor for its components instead of just Honda-approved vendors.[20]

49% stake in Erik Buell Racing[edit]

In July 2013, HMC acquired 49.2% shareholding in Erik Buell Racing, a motorcycle

sport company which produces street and racing motorcycles based in East Troy,

Wisconsin, USA. It paid approx. USD 25 million for this stake.[21]

Operations[edit]

Hero MotoCorp has three manufacturing facilities based at Dharuhera and Gurgaon in

Haryana and at Haridwar in Uttarakhand. These plants together have a production

capacity of 6.9 million 2-wheelers per year.[2][22] Hero MotoCorp has a sales and service

network with over 3,000 dealerships and service points across India. It has a customer

loyalty program since 2000, called the Hero Honda Passport Program.[23]

It is reported that Hero MotoCorp has five joint ventures or associate companies, Munjal

Showa, AG Industries, Sunbeam Auto, Rockman Industries and Satyam Auto

Components, that supply a majority of its components.[24]

The company has a stated aim of achieving revenues of $10 billion and volumes of 10

million two-wheelers by 2016–17. This in conjunction with new countries where they can

now market their two-wheelers following the disengagement from Honda. Hero

MotoCorp hopes to achieve 10 per cent of their revenues from international markets, and

they expected to launch sales in Nigeria by end-2011 or early-2012. In addition, to cope

with the new demand over the coming half decade, the company is coming up with their

fourth factory in Neemranain Rajasthan while their fifth factory is planned to be set up at

Halol in Gujarat.

Under the joint venture Hero Group could not export to international markets (except Sri

Lanka and Nepal) and the termination would mean that Hero Group can now export.

Since the beginning, the Hero Group relied on their Japanese partner Honda for the

technology in their bikes. So there are concerns that the Hero Group might not be able to

sustain the performance of the joint venture alone.[15][16]

The Japanese auto major will exit the joint venture through a series of offmarket

transactions by giving the Munjal family—that held a 26% stake in the company—an

additional 26%. Honda, which also has an independent fully owned twowheeler

subsidiary—Honda Motorcycle and Scooter India (HMSI)—will exit Hero Honda at a

discount and get over $1 billion for its stake. The discount will be between 30% and 50%

to the current value of Honda's stake as per the price of the stock after the market closed

on Wednesday.[17]

The rising differences between the two partners gradually emerged as an irritant.

Differences had been brewing for a few years before the split over a variety of issues,

ranging from Honda's reluctance to fully and freely share technology with Hero (despite a

10-year technology tie-up that expires in 2014) as well as Indian partner's uneasiness over

high royalty payouts to the Japanese company. Another major irritant for Honda was the

refusal of Hero Honda (mainly managed by the Munjal family) to merge the company's

spare parts business with Honda's new fully owned subsidiary Honda Motorcycle and

Scooter India (HMSI).[17]

As per the arrangement, it will be a two-leg deal. In the first part, the Munjal family, led

by BrijmohanLalMunjal group, will form an overseas-incorporated special purpose

vehicle (SPV) to buy out Honda's entire stake, which will be backed by bridge loans. This

SPV would eventually be thrown open for private equity participation and those in the

fray include Warburg Pincus, Kohlberg Kravis Roberts (KKR), TPG, Bain Capital, and

Carlyle Group.[18]

Honda will continue to provide technology to Hero Honda motorbikes until 2014 for

existing as well as future models.[19]

DATA $ ANALYSIS

3 Age

15-20

20-25

25-30

Above 30

AGE

15-2020-2525-30ABOVE 30

4 Occupation

Businessman

Employee

Student

Other

BUSINESSMAN EMPLOYEE STUDENT OTHER0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

OCCUPATION

OCCUPATION

5 Which model do you have?

Hero Honda

Impules Unicorn

CBZ extreme Shine

Hunk Stunner

Any other Any other

MODEL

HEROHONDA

6 IN which family income do you fall?

10000-20000

20000-30000

30000-40000

Above 40000

10000-2000 20000-30000 30000-40000 ABOVE 400000

0.5

1

1.5

2

2.5

3

3.5

4

4.5

INCOME

INCOME

7 For how long days one bike?

0-1yr

1-2yr

2-3yr

Above 3yr

0-1 YEAR

1-2 YEAR

2-3 YEAR

ABOVE 3 YEAR

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

USAGE OF BIKE

USAGE OF BIKE

10 Does advertisement influence your decision in choosing a motor bike?

Yes

No

Can’t say

SELECTION OF BIKE

YESNOCAN'T SAY

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

METHODOLOGY OF THE PROJECT

This report is based on primary as well as secondary data, however primary data

collection was given more importance since it is overhearing factor in attitude studies.

One of the most important users of the research methodology is that its helps in

identifying the problem, colleting, analyzing the required information data and providing

an alternative solution to the problem. It also helps in collecting the vital information that

is required by the top management to assist them for the better decision making both day

to day decision and critical ones.

DATA SOURCES:

Research is totally based on primary data. Secondary data can be used only for the

reference. Research has been done by primary data collection, and primary data has been

collected by interacting with various people. The secondary data has been collected

through various journals & website.

SAMPLING:

Sampling procedure:

The sample collected from respondents irrespective of them being investors or not or

availing the services or not. It was also collected through personal visits to persons, by

formal and informal talks and through filling up the questionnaire prepared. The data has

been analyzed by using mathematical/statistical tools.

Sample size:

The sample size of my project is limited to 30 viewers.

Sample design:

Data has been presented with the help of bar graph, pie chart, line graphs etc.

RESEARCH DESIGN:

My research project has a specified framework for collecting the data in an effective

manner. Such frame work is called “RESEARCH DESIGN”. The research process which

was followed by me consisted following steps.

1. DATA SOURCES : Two types of data were taken into considerationi.e. secondary

data has been used to make things more clear.

a) PRIMARY DATA: Direct collection of data from the source of

information, technology including personal interviewing, survey etc.

b) SECONDARY DATA: Indirect collection of data from sources containing

past or recent past information like Bank’s Brochures, Annual publication,

Books, Facts sheets of mutual funds, Newspaper & magazines etc.

2. RESEARCH INSTRUMENT: A close friend questionnaire was constructed for

my survey. Questionnaire consisting of a set of questions made to be filled by

various respondents.

3. SAMPLING PLAN : The sampling plan calls for three decisions.

Sampling unit: I have completed my survey in SITAPUR.

Sample size: The sample consisted of 30 viewers.

Contact method: I have contacted the respondents through personal interviews.

C.COLLECTING THE INFORMATION

After this, I have collected the information form the respondents with the help of

questionnaire for this two questionnaires one for manufactures and other for exporters

were formulated.

D. ANALYZE THE INFORMATION

The next step is to extract the pertinent findings from the collected data. I have tabulated

the collected and develop frequency distributions. Thus the whole data was grouped

aspect wise and was presented in tabular form. Thus, frequencies & percentages were

prepared to render impact of the study.

E. PRESENTATIONS OF FINDINGS

This was the last step of the survey.

CONCLUSION

HERO is the INDIAN company and HONDA is the largest Japanese company but hero

get seprated from the honda and know HERO has its own image. This time HERO

became the NO. 1 bike company in INDIA.

So HERO is also a big competitor of HONDA in INDIA so honda have to work a

lot to beat hero.

LIMITATIONS OF STUDY

Everything in this world has its own advantage and disadvantages which shows ‘nothing

is perfect’.

Following are the problems faced but it’s a part of game.

1. TIME CONSUMING: It is very much obvious that it is a time consuming

process. So much time has been spent for this purpose.

2. LOW PARTICIPATION: Obviously many respondents have not participated in

this and have also created some problems which show that they were not

interested.

3. BIASNESS: Sometimes interested viewers were also biased so the collected

figures involve both positive and negative figures.

4. It does not cover all the aspects of the company.

5. SUBJECTIVE: This project only tells you what it is all bout.

QUESTIONNIARE

1 Name……….

2 Contact no

3 Age

15-20

20-25

25-30

Above 30

4 Occupation

Businessman

Employee

Student

Other

5 Which model do you have?

Hero Honda

Impules Unicorn

CBZ extreme Shine

Hunk Stunner

Any other Any other

6 IN which family income do you fall?

100000-200000

200000-300000

300000-400000

Above 400000

7 For how long days one bike?

0-1yr

1-2yr

2-3yr

Above 3yr

8 For what purpose do you use moter bike?

Office purpose

Personal purpose

Joy purpose

Other

9 How do you come to know about this motor bike?

Newspaper

Television

Magazines

Friends/relatives

10 Does advertisement influence your decision in choosing a motor bike?

Yes

No

Can’t say