Kiowa Smoke Shops

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Kiowa Smoke Shop Document is a Sample Business Plan included wit h the Palo Alto Business Plan Pro Software. This Plan covers and details the Smoke Shop business.This sample business plan has been made available to users of Business Plan Pro®, business planningsoftware published by Palo Alto Software, Inc. Names, locations and numbers may have beenchanged, and substantial portions of the original plan text may have been omitted to preserveconfidentiality and proprietary information.

Transcript of Kiowa Smoke Shops

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    This sample business plan has been made available to users ofBusiness Plan Pro, business planningsoftware published by Palo Alto Software, Inc. Names, locat ions and numbers may have beenchanged, and substantial portions of the original plan text may have been omitted to preserve

    confidentiality and proprietary information.

    You are welcome to use this plan as a starting point to create your own, but you do not havepermission to resell, reproduce, publish, distribute or even copy this plan as it exists here.

    Requests for reprints, academic use, and other dissemination of this sample plan should be emailedto the marketing department of Palo Alto Software at marketing@paloalto.com. For productinformation visit our Website: www.paloalto.com or call: 1-800-229-7526.

    Copyright Palo Alto Software, Inc., 1995-2009 All rights reserved.

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    Confidentiality Agreement

    The undersigned reader acknowledges that the information provided by_________________________ in this business plan is confidential; therefore, reader agrees not to

    disclose it without the express written permission of _________________________.

    It is acknowledged by reader that information to be furnished in this business plan is in all respectsconfidential in nature, other than information which is in the public domain through other means

    and that any disclosure or use of same by reader, may cause serious harm or damage to

    _________________________.

    Upon request, this document is to be immediately returned to _________________________.

    ___________________Signature

    ___________________

    Name (typed or printed)

    ___________________

    Date

    This is a business plan. It does not imply an offering of securities.

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    Table of Contents

    1.0 Executive Summary.............................................................................................................................11.1 Objectives ...................................................................................................................................21.2 Mission.......................................................................................... ..............................................21.3 Keys to Success ........................................................................................................................2

    Chart: Highlights......................................................................................................................32.0 Company Summary.............................................................................................................................3

    2.1 Company History........................................................................................................................3Table: Past Performance .......................................................................................................5

    Chart: Past Performance .......................................................................................................62.2 Company Ownership .................................................................................................................6

    3.0 Products ................................................................................................. ..............................................64.0 Market Analysis Summary..................................................................................................................7

    4.1 Market Segmentation................................................................................................................8Table: Market Analysis ...........................................................................................................8Chart: MarketAnalysis (Pie)..................................................................................................9

    4.2 Target Market Segment Strategy.............................................................................................9

    4.3 Industry Analysis.........................................................................................................................94.3.1 Competition and Buying Patterns .............................................................................10

    5.0 Strategy and Implementation Summary..........................................................................................105.1 Marketing Strategy ..................................................................................................................115.2 Sales Strategy..........................................................................................................................11

    5.2.1 Sales Forecast............................................................................................................11Table: Sales Forecast.................................................................................................12Chart: Sales Monthly ...................................................................................................12

    Chart: Sales by Year...................................................................................................135.3 Competitive Edge....................................................................................................................13

    6.0 Web Plan Summary..........................................................................................................................136 1 Website Marketing Strategy 14

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    Table of Contents8.5 Projected Balance Sheet........................................................................................................22

    Table: Balance Sheet...........................................................................................................228.6 Business Ratios.......................................................................................................................23

    Table: Ratios .........................................................................................................................24Table: Sales Forecast ...............................................................................................................................1Table: Personnel.......................................................................................... ..............................................2Table: General Assumptions ....................................................................................................................3Table: Profit and Loss ...............................................................................................................................4Table: Cash Flow.......................................................................................................................................5

    Table: Balance Sheet ................................................................................................................................6

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    Kiowa Smoke Shops

    1.0 Executive Summary

    Introduction

    Kiowa Smoke Shops LLC, (Kiowa) has been in operation as a family business since the early1960's. Kiowa offers named brand tobaccos, cigars, cigarettes, and roll-your-own accessories.

    Over the past ten years, due to increasingly hostile regulations, judicial decisions, and tobacco

    opposition groups, the tobacco industry has suffered serious declines. Kiowa has seen a decliningclient base, increasing costs, and increasing difficulty with distribution channels. For the first

    time management has been forced to reduce staffing levels and institute pay cuts. It is for thisreason that the company is seeking to create a revitalization plan for the future. This planincludes reducing costs, improving effic iencies, new distribution and marketing channels and a

    new venture into a combined cafe and tobacco store.

    The Company

    Kiowa Smoke Shops is a class C Limited Liability Company registered in the state of Kansas.

    Kiowa is exclusively owned by Mr. Fernando Renaldo and his wife, Elizabeth. The company doesnot anticipate bringing on new owners in the foreseeable future.

    In 1960 Mr. Carlos Armando Renaldo and his family left their native Cuba for the U.S. Mr.Renaldo's family had been tobacco growers in Cuba for generations, but the communist

    revolution in his homeland had left no opportunities for growers outside of governmentcontrolled communes. Once in America, Mr. Renaldo leveraged his family connections there to

    create Santiago Cigar Store in Orlando, Florida. Santiago's catered to the growing Cubanpopulation in the region and over the next 18 years the shop flourished. In 1979 the elder

    Renaldo sold the business to his son Fernando, who relocated the firm to Kansas City, Kansas.The younger Renaldo, wishing to conform to the midwest's image, renamed the business KiowaSmoke Shop. Since then the company has prospered enough for Mr. Renaldo to buy out two

    other tobacco shops.

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    Kiowa Smoke Shops

    Kiowa possesses a number of competitive advantages however. These includes establishedsupply channels and its various cost advantages that are difficult to replicate, multiple

    locations in the Kansas City area, and our future combined cafe and tobacco store that willcreate more volume and greater client loyalty. This facility will act as a pilot project to determine

    the long-term profitability of this concept. If it proves popular, we plan to expand all of ourfacilities to include this unique customer e