Kintera Thon’s

What is a Kintera Thon

• Online & offline business

• Revenue

• Marketing

• Advertising

• Customer Service

• Accounting

• Database

• Selling tickets, seats, event admissions and merchandise

• Secure fundraisers

• Solicit donors

• Mobilize volunteers

• Manage customers

• Information exchange

Online event management platform

Utilized to mobilize online and offline resources

Kintera Thon’s

• Highly Structured and ready to be assembled

• Customizable• Technology maintained by

Kintera• Automated & works 24 / 7

without staff• Online credit card processing• Customer friendly and empowers

customers to succeed • Collects and reports information

in real time format

• Very structured with defined rules and lacks flexibility

• Little help with event logistics• The system is only as intuitive as

how it was set up to function• Can only communicate

information provided • Initial development and

management requires training and a substantial time investment

• Are only as good as the managers concept, business plan/model and execution ability

Strengths Weaknesses

Components of a

Kintera ThonEvent Business

Marketing &

Advertising

Sales &

Customer Service

Website Development, Data Entry

& Accounting

Making Money with Kintera Thon’s 50% Art and 50% Science

First Steps 1, 2, 3

1. Requires a money making concept / event 2. Requires clear financial goals with a basic

revenue versus expense mock up3. Requires a business plan to help

conceptualize the event and to serve as a roadmap to manage all aspects of the online and offline business from entrance to exit based upon financial goals

Making Money with Kintera Thon’sSteps 1 & 2

1. Requires a money making concept / event

2. Requires clear financial goals with a basic revenue versus expense mock up

3. Requires a business plan to help conceptualize the event and to serve as a roadmap to manage all aspects of the online and offline business from entrance to exit based upon financial goals

1. 10K Best Buddies Run / Walk

2. Financial Goals “Net $25,000”

AssumptionsNumber of Participants ______Runner Registration Fee ______Runner Fundraising Goal ______ Estimated Production Costs ______

Revenue Total Registration Fees ______Total Fundraising ______Total Sponsorships ______Total In kind Contributions______

ExpensesTotal Fixed Costs ______Total Marginal Costs ______

Net Income $25,000

Questions Answers

Making Money with Kintera Thon’s 50% Art and 50% ScienceStep 3: The Business Plan

1. Operating Statement

2. Marketing Plan

3. Advertising Plan

4. Sales Plan

5. Customer Service Plan

6. Financial Plan

Making Money with Kintera Thon’s Step 3: The Business Plan

Operating Statement

1. Should provide clear direction and plan for all services you provide and well as all expectations you have for customers from the moment they sign up to the moment the event ends and you thank them for participation

2. Provides a detailed description of your event and its goals (Mission, Vision, etc.)

3. Outlines offline and online components of event and business4. Outlines staffing and responsibilities5. Provides a clear entrance and exit strategy6. Timeline with responsibility delineation and deadline dates7. Is the first step in the plan to start, but the last to completed

Making Money with Kintera Thon’s Step 3: The Business Plan

Marketing Plan

1. Competitive research (Price, Date, Differentiation)2. Review Market data from other state events and your past events3. Determining your target demographic and profile4. Planning how to target your demographic5. Utilize marketing information if all aspects of your Business Plan6. Write your marketing plan based upon the information above

“The 5 P’s” Product, Price, Promotion, Position & Penetration

Making Money with Kintera Thon’s Step 3: The Business Plan

Advertising Plan

1. What resources do you have and how much of an advertising budget do you have

2. How do your competitors advertise 3. How do other state directors advertise similar events4. Grass Roots Creating a Leadership Committee5. Grass Roots “Guerilla Advertising”6. Website, TV, Radio, News Paper, Magazine, E-Zines, Calendar,

Websites, Direct Mail, Flyers, Shows, Clubs, Leaders7. Develop your advertising message and strategy and implement it

over the mediums you have chosen

What are you advertising? “The 5 P’s”

Making Money with Kintera Thon’s Step 3: The Business Plan

Sales Plan

• Sign up participants and collect registration fees – Kinterathon website with online and offline participant registration capability. Encourage registered participants who signed up to fundraise and solicit donors – Kinterathon website with online and offline tools provide fundraising incentives and clear instructions and tools to fundraise

• Secure cash and in-kind sponsorships – A sponsorship guide or outline that provides a marketing and in-kind benefit for a prospective sponsor with pricing

• Sell merchandise – An online store hosted on your website • Secure volunteers

What are you selling and how are you going to sell it?

Making Money with Kintera Thon’s Step 3: The Business Plan

Sales Plan

• Registration – Kinterathon website with online registration forms, hotline, offline event registration forms and a sales attendant

• Fundraising – an offline fundraising guide, sponsorship forms with incentives, pledge tracking forms, and Kinterathon “MY HQ - Friends Asking Friends” Module with participant webpage, fundraising engine and accounting functionality.

• Sponsorships – Brief online and offline executive summary with sponsorship levels that demonstrate both a marketing and goodwill benefits

• Merchandise – develop a merchandise page and sell through your thon

• Secure volunteers – have an online volunteer registration module to secure volunteers for your event lowering costs

Online & offline tools needed to make money

Making Money with Kintera Thon’s Step 3: The Business Plan

Customer Service

• Develop your website to entail all event information and participation rules so that a customer does not have to call you

• Produce a mail-out that goes to participants the minute they register with both online and offline fundraising tools, event information and online registration receipts

• Produce an online and offline thank you system for all donors • Determine how you will account for new registrations and

donations, and make sure the website will be kept up to date with clean information

• Data entry & reporting – Garbage in equals garbage out

How are you going to serve your customers and get them to do what you want?

Making Money with Kintera Thon’s Step 3: The Business Plan

Financial Plan

• Based upon business plan, come up with a detailed expense summary

• List all event fixed costs

• List all event variable costs

• Forecast revenue based upon costs

• Determine how you will work with HQ for donation accounting

Financial forecasting to accounting

Setting up your Kintera Thon Website with Daniel Blair

• When you’re ready to request a Kintera Thon, download the “Kintera Thon Request Form.doc” from www.teambestbuddies.org – located in the Files section, within the Kintera folder.

• Send the completed form and all event images to danielblair@bestbuddies.org.

• Allow one month for the completion of the website.