February 2010

1

Nathaniel Lichfield & Partners Ltd

14 Regent's Wharf

All Saints Street

London N1 9RL

T 020 7837 4477

F 020 7837 2277

london@nlpplanning.com

www.nlpplanning.com

KINGSTON UPON HULL CITY

COUNCIL

HULL RETAIL AND LEISURE STUDY

UPDATE

CL10314/02

Offices also in

Cardiff

Manchester

Newcastle upon Tyne

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Contents1 1.0 Introduction 3

2.0 Recent Changes 4 The Implications of PPS4 4 The Yorkshire and Humber Regional Spatial Strategy (RSS) 6 The Economic Downturn 7 Recent Development 7

3.0 The Shopping Hierarchy 8 Major Shopping Centres in Hull and the Surrounding Area 8

4.0 Household Survey 10 Survey Structure 10

5.0 Quantitative Need for Retail Floorspace 11 Introduction 11 Methodology and Data 11 Population and Spending 12 Existing Retail Floorspace 2009 14 Existing Spending Patterns 2009 15 Quantitative Capacity for Additional Convenience Floorspace 17 Comparison Shopping 17

6.0 Need for Commercial Leisure Uses 19 Introduction 19 The Potential for Leisure and Entertainment Uses 19 The Cinema Market 19 Private Health and Fitness Clubs 21 Tenpin Bowling 23 Bingo 24 Nightclubs 25 Casinos 26 Theatres 28 Conclusions on Commercial Leisure Facilities in Hull 28

7.0 Conclusions and Recommendations 29 Introduction 29 Convenience Retail Projections 29 Comparison Retail Projections 30 Accommodating Growth and Development Strategy 31

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1.0 Introduction

1.1 Nathaniel Lichfield & Partners (NLP) were commissioned by Hull City Council to

prepare a city wide retail strategy in 2003. The aims of the study were to

provide a city wide retail strategy for Kingston upon Hull up to 2016, and

prepare an assessment of the four main retail centres within the authority area,

namely Hull city centre, Holderness Road, Hessle Road and North Point

(Bransholme) district centres. An update of the 2003 report was completed in

2006, which assessed the implications of changes between 2003 and 2006,

in particular the implementation of retail developments.

1.2 This report provides a revised retail capacity assessment based on the latest

available information, e.g. population, expenditure and turnover levels. The

projections have also been rolled forward to 2026.

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2.0 Recent Changes

2.1 The Council’s previous retail study (2006) provided projections up to 2016.

These figures now need to be updated and rolled forward. The aim of this study

update is to provide updated projections for the period up to 2026. Central

government guidance has been updated and will have implications for plan

making and development control decisions.

The Implications of PPS4

2.2 The 2006 study was based on the guidance set out in PPS6: Planning for Town

Centres was published in March 2005. However, PPS6 was replaced by a new

PPS4 in December 2009 ‘Planning for Sustainable Growth’. PPS4 sets out the

Government’s policies for economic development, and replaces PPG4, PPG5,

PPS6 and parts of PPS7 and PPG13. As such it provides a more succinct

statement of economic development policy including town centre and retail

policy, in both urban and rural areas. Additional good practice guidance on

need, impact and the sequential approach for retail and town centre uses is

provided in the accompanying Good Practice Guide.

2.3 PPS4 places retail and town centre development in a wider context as

“economic development” that contributes to the Government’s overarching

objective of “sustainable economic growth”.

Key Changes

2.4 As previously indicated in draft PPS4 and the Government response to the CLG

Select Committee, PPS4:

• removes the ‘need’ test for the determination of planning applications. In

future applications will be determined on the basis of compliance with the

sequential approach and a revised ‘impact’ assessment, some of which will

apply to all forms of economic development, whilst others will be specific to

town centre and retail uses; and

• excludes any specific proposals for a ‘competition test’. The Government

response to the final Competition Commission recommendations will be

issued separately.

2.5 There are a number of changes in the wording of policies which clarify the

Government’s approach and support for town centres.

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Plan Making Policies

2.6 As in PPS6 there is considerable emphasis on the plan led approach and the

need to base regional and local policies on a robust evidence base. PPS4

clearly sets out what is required of planning authorities.

2.7 The ‘need’ assessment remains part of the required inputs for plan making,

and specifically qualitative need requires a consideration of the provision and

distribution of services, and whether there is a need to increase competition

and retail mix. Local planning authorities are also required to:

1 identify deficiencies in the provision of local convenience shopping and

other facilities which serve people’s day-to-day needs;

2 give additional weight to qualitative deficiencies in deprived areas. This

could include promoting centres to a higher level of the retail hierarchy or

designating new centres, where appropriate. However, the needs of

deprived areas should only be given preference when considered against

alternative sites with similar location characteristics, and any benefits in

respect of regeneration or employment, should only be material

considerations in the site selection process;

3 set flexible policies for their centres to respond to changing economic

circumstances;

4 encourage residential or office uses above ground floor town centre uses

within centres, ensuring housing in out-of-centre developments is not, in

itself, used to justify additional floorspace in such locations;

5 consider setting thresholds for the scale of edge-of-centre and out-of-centre

development which should be the subject of an impact assessment and

specify the areas where this will apply;

6 plan to promote competitive town centres and provide consumer choice and

ensure a diverse range of uses are provided throughout a centre; and

7 ensure that the scale of any sites identified for development and the level

of travel they generate, is in keeping with the role and function of that

centre;

8 support shops and services in local centres and villages; and

9 identify sites in, or failing that, on the edge of centre, capable of

accommodating larger format developments where there is a need for such

development.

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Development Management Policies

2.8 Applications for retail and town centre uses will be assessed against the PPS4

policies of the sequential approach and impact assessments. The latter will

consist of two sets of assessments, one applying to all forms of economic

development, and the other specifically applying to town centre uses. The

policy also allows for local authorities to define any locally important impacts on

centres which should be tested.

2.9 The requirement is to focus on the impacts during the first five years after

implementation of a proposal. This includes consideration of the cumulative

impact of the development with recent permissions and developments. PPS4

also requires the assessment to be proportionate to the scale of development

proposed and encourages local planning authorities to discuss and agree the

type and level of information required within an impact assessment before

submission.

2.10 In terms of the sequential approach, the policy requirements are largely

unchanged, with sites required to be assessed for their availability, suitability

and viability. However PPS4 makes it clear that where an applicant has not

demonstrated compliance with the sequential approach, then planning

applications for main town centre uses that are not in an existing centre and

not in accordance with an up to date development plan, should be refused.

2.11 Similarly if a proposal is likely to lead to a significant adverse impact, whether

on its own or cumulatively, it should also be refused. Where there is no

significant adverse impact the local planning authority is required to determine

an application taking account of the positive and negative impacts of the

proposal and any other material considerations.

The Yorkshire and Humber Regional Spatial Strategy (RSS)

2.12 The Yorkshire and Humber Regional Spatial Strategy (May 2008) has replaced

the previous RSS for Yorkshire and Humber (December 2004).

2.13 The RSS sets out a hierarchy of centres across the region, i.e. Regional Cities

(4), Sub Regional Cities and Towns (11) and Principal Towns (32). These areas

should be the prime focus for housing, employment, shopping, leisure,

education, health and cultural activities and facilities in the region.

2.14 Hull is allocated as a Regional City and forms part of the Humber Estuary sub

area (Policy HE1). This policy states that the role of Hull as a Regional City

should be transformed, particularly through remodelling the city centre, to

provide more and better jobs, shops, services, public spaces and homes, and

transform residential areas to create a better mix of housing and quality

environment.

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The Economic Downturn

2.15 The economic downturn is already having a significant impact on the retail and

leisure sectors. A number of national operators have failed, leaving major voids

within centres and retail parks (e.g. Woolworth, MFI, Land of Leather and Zavvi).

Many town centre development schemes have been delayed and the demand

from traditional retail warehouse operators has also been affected. Even some

of the main food store operators have seen a reduction in growth.

2.16 The previous projections in the 2006 study were based on baseline local retail

expenditure data for 2003. Data is now available for 2007, which is the latest

available information. However, the most recent Government expenditure data

available (2007) still predates this downturn. Projecting expenditure levels

within this study update does not assume a continuation of recent past trends

(i.e. significant expenditure growth), particularly in the short term. Careful

consideration is needed to establish the appropriate level of expenditure growth

to be adopted over the LDF period. The study update has taken a long term

view for the LDF period recognising the cyclical nature of expenditure growth.

Trends in population growth, home shopping/internet sales and growth in

turnover efficiency will also need to be carefully considered. The study update

has taken a balanced approach.

Recent Development

2.17 There has been some significant development activity in Kingston Upon Hull

since the previous study was completed, the key developments are as follows:

• The St Stephen’s Centre opened in September 2007 with a large Tesco

Extra store, numerous comparison retailers and a cinema; and

• Asda at Mount Pleasant Retail Park has opened.

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3.0 The Shopping Hierarchy

Major Shopping Centres in Hull and the Surrounding Area

3.1 Hull City Centre is the main shopping centre within the Humber area. It attracts

shoppers from across the sub-region. Hull competes with other major shopping

destinations including York, Leeds, Scunthorpe and to a certain extent

Doncaster and Grimsby.

3.2 Hull city centre is a relatively large shopping centre serving Hull urban area and

the surrounding rural area. Hull is the main focus of the Humber area, and is

an important commercial and industrial centre. Hull is also a major national

port on the East Coast and provides a key port with trading links across

northern Europe.

3.3 The 2006 study analysed Hull City Centre’s position in the hierarchy based on

Management Horizons’ Europe UK Shopping Index 2003/2004. More up to

date information is now available (2008). This source of information provides

an index of retail centres on the basis of a weighted score for multiple retailers

represented. The latest index ranks classifies Hull as 13th in Great Britain.

The previous rank in 2003/2004 was 12th, but the previous rank did not

include the City of London (ranked 11th in 2008), so Hull’s position has not

changed since 2003/04. Other major regional centres include Newcastle

(excluding the MetroCentre), Bristol, Chester, Sheffield (excluding Meadowhall)

and Leicester.

3.4 The Management Horizons rank for other comparable shopping centres in the

region, and smaller centres within the study area is shown in Table 2.1. Leeds

is ranked 8th and is the highest ranked centre in the Yorkshire and Humberside

area. Hull remains ranked above York (ranked 23rd). However, other centres

in the region have also improved their national rank, but Hull is still ranked

above Doncaster, Grimsby, Scarborough and Scunthorpe.

3.5 Below this first tier of major shopping centres are a number of smaller town

and district centres, including Beverley, Bridlington, Bransholme (North Point),

Holderness Road and Goole. These centres fall within the catchment areas of

the larger shopping centres and serve more localised areas.

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Table 3.1: Management Horizons UK Shopping Index 2008

Centre 2008 MHE

Index Score

2008 MHE

Rank

Change in rank since

2003/4

+ = climb

- = drop

Leeds 490 8 -4

Hull 394 13 -1

York 333 23 -2

Doncaster 268 45 +2

Grimsby 250 57 +16

Scarborough 168 156 -13

Scunthorpe 144 196 -16

White Rose, Leeds 144 196 -13

Beverley 123 237 +12

Bridlington 104 299 -18

Castleford 95 336 -40

Pontefract 73 468 -151

Selby 84 393 -57

York, Monks Cross 102 305 +110

Goole 62 533 -81

York Designer Village 85 387 +75

Bransholme (North Point) 47 766 -164

Castleford, Freeport Village 63 544 +58

Driffield 45 797 +3

Holderness Road 23 1535 -472

Hornsea, Freeport Village 26 1364 -244

Cottingham 18 1866 -672

Hessle 13 2356 -811

Source: Management Horizon Europe (2008).

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4.0 Household Survey

Survey Structure

4.1 NEMS Market Research carried out a telephone survey of 800 households

across the Hull study area in October 2009. The survey results are shown in

Appendix D. The study area was split into 10 zones based on postcode

boundaries and these are shown in Appendix A. The zones were chosen based

on postcode boundaries which best fit the likely primary catchment areas of the

main centres in Kingston upon Hull.

4.2 The study area includes all parts of Kingston upon Hull, and also parts of

adjacent authorities where people may conceivably shop within Kingston upon

Hull. The number of interviews undertaken in each zone reflects the population

in each respective zone in order to provide statistically reliable sub-samples.

The main aims of the survey were to establish patterns for the following:

• Main food and grocery shopping;

• Top-up food and grocery shopping;

• Non-food shopping, including:

� clothing and footwear;

� domestic electrical appliances;

� other electrical goods (TV, Hi-Fi and computers);

� furniture, soft furnishing or carpets;

� DIY and hardware items;

� garden items;

� chemist, health and beauty items; and

� Other non-food items (e.g. books, CDs, DVDs, toys and gifts).

• Leisure activities, including:

� cinema;

� theatre;

� pub/bar;

� restaurant;

� nightclub;

� bingo;

� health club; and

� ten-pin bowling.

4.3 The results of the survey that have been used to establish convenience and

comparison shopping patterns and need for further floorspace are summarised

within Section 5. Similarly the results for commercial leisure development are

outlined in Section 6.

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5.0 Quantitative Need for Retail Floorspace

Introduction

5.1 This section assesses the quantitative scope for new retail floorspace in

Kingston upon Hull in the period from 2009 to 2026. It sets out the

methodology adopted for this analysis and provides a quantitative capacity

analysis in terms of levels of spending for convenience and comparison

shopping.

5.2 All monetary values expressed in this analysis are at 2007 prices unless stated

otherwise. The previous update was based on 2003 prices and therefore the

figures are not directly comparable.

Methodology and Data

5.3 The quantitative analysis is based on the study area defined for Hull within the

previous 2003 and 2006 study. The study area is shown in Appendix A.

5.4 The extent of the study area is based on postcode area boundaries and the

proximity of the major competing shopping destinations, i.e. York, Scunthorpe,

Grimsby, Scarborough, Bridlington and Doncaster. Shopping facilities within Hull

are expected to attract most if not all their trade from residents within the study

area, although there will be an element of trade drawn from beyond the study

area, particularly for comparison shopping.

5.5 The level of available expenditure to support retailers is based on first

establishing per capita levels of spending for the study area population.

Experian’s latest local consumer expenditure estimates for comparison and

convenience goods for each of the study area zones for 2007 have been

obtained.

5.6 Experian’s latest national expenditure projections have been used to forecast

expenditure within the study area, from 2006 to 2009 and beyond. Unlike

previous expenditure growth rates provided by The Data Consultancy (formerly

URPI), which were based on past trends, Experian’s expenditure projections are

based on an econometric model of disaggregated consumer spending. This

model takes a number of macro-economic forecasts (chiefly consumer

spending, incomes and inflation) and uses them to produce forecasts of

disaggregated consumer spending volumes, prices and value. These latest

projections take into account the effects of the recession, with limited or no

growth in expenditure between 2008 to 2011.

5.7 For longer term projections (beyond 2011), Experian’s ultra long term growth

rate has been adopted (0.5% for convenience goods and 4.7% for comparison)

to project expenditure up to 2016 and beyond. We believe the Experian’s lower

EBS growth rates reflect the current economic downturn and provide an

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appropriate growth rate for the short term. In the longer term it is more difficult

to forecast year on year changes in expenditure, and in our view past trend line

growth rates provide the most appropriate average growth rate and the

potential post recession recovery.

5.8 To assess the capacity for new retail floorspace, penetration rates are

estimated for shopping facilities within the study area at 2009. The

assessment of penetration rates are based on a range of factors but primarily

information gathered through the household survey (October 2009).

5.9 The total turnover of shops within Kingston upon Hull is estimated based on

these penetration rates. For convenience stores, these turnover estimates are

then compared to average company benchmark or average sales floorspace

densities derived from Verdict information, which provides an indication of how

retail stores are performing against expected turnover averages. This allows the

identification of potential surplus or deficit capacity for convenience goods retail

sales floorspace.

Population and Spending

5.10 The study area population for 2009 to 2026 is set out in Table 1B in Appendix

B. Two population scenarios have been assessed. Scenario 1 is based on the

ONS 2006 trend based growth projections. ONS population within the study

area is expected to increase between 2009 and 2025 by 17.5%. Scenario 2 is

based on the Hull City Council’s own population projections for Zones 1 to 4.

The Scenario 2 projections suggest population will grow at a lower rate than the

ONS figures (11.4% between 2009 and 2026).

5.11 Table 2B in the Appendix B sets out the forecast growth in spending per head

for convenience goods within each zone in the study area up to 2026.

Comparison forecasts of per capita spending are shown in Table 1C in

Appendix C.

5.12 The levels of available spending are derived by combining the population in

Table 1B and per capita spending figures in Tables 2B and 1C. For both

comparison and convenience spending, a reduction has been made for special

forms of trading such as mail order, e-tail (non-retail businesses) and vending

machines.

5.13 Special Forms of Trading (SFT) and non-store activity is included within

Experian’s Goods Based Expenditure (GBE) estimates. “Special forms of

trading” includes other forms of retail expenditure not spent in shops e.g. mail

order sales, some internet sales, vending machines, party plan selling, market

stalls and door to door selling. SFT needs to be excluded from retail

assessments because it relates to expenditure not spent in shops and does

not have a direct relationship to the demand for retail floorspace. The growth in

home computing, internet connections and interactive TV may lead to a growth

in home shopping and may have effects on retailing in the high street. Experian

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provides projections for special forms of trading and E-tailing (Retail Planner

Briefing Note 7.0 – August 2009).

5.14 This Experian information suggests that non-store retail sales in 2008 is:

• 5.9% of convenience goods expenditure; and

• 11.3% of comparison goods expenditure.

5.15 Experian predicts that these figures will increase to 8.1% and 13.9% by 2016.

For convenience expenditure 5.8% of the 5.9% is estimated to be E-tailing, and

the rest 0.1% is other forms of SFT e.g. mail order. E-tailing in 2004 was

broken down into E-tailing through retail businesses (e.g. Tesco and Sainsbury)

at 1.1% and non-retail businesses (0.5%). The E-tailing split for retail and non-

retail businesses was approximately 70:30 in 2004.

5.16 For comparison expenditure in 2008, 9.1% of the 11.3% is estimated to be E-

tailing, and the rest 2.2% is other forms of SFT e.g. mail order. E-tailing

through retail businesses (e.g. Next and Argos) was 1.3% and for non-retail

businesses 1.8% (e.g. Amazon) in 2004. The E-tailing split for retail and non-

retail businesses was approximately 40:60 in 2004.

5.17 Experian provide projections for E-tailing and other SFT. These projections have

been used to exclude expenditure attributed to e-tailing through non-retail

businesses, which will not directly impact on the demand for retail floorspace.

Based on Experian data SFT (including non-retail e-tailing but excluding e-tail

through retail businesses) is 1.8% and 7.7% of total convenience and

comparison goods expenditure respectively in 2008. The projections provided

by Experian suggest that these percentages could increase to 2.8% and 8.9%

by 2016. The amount of e-tail expenditure through non-retail businesses is

expected to increase significantly in proportional terms, but as a proportion of

total expenditure this sector is expected to remain relatively insignificant for the

foreseeable future.

5.18 Home/electronic shopping has also emerged with the increasing growth in the

use of personal computers and the internet. Trends within this sector may well

have implications for retailing. Therefore, it will be necessary to carefully

monitor the growth within this sector particularly in the long term and the effect

that it may have on diverting expenditure that might otherwise be spent in

shops.

5.19 In broad terms, home/electronic shopping from non-retail businesses is

classified by Experian as “special forms of trading”, as mentioned previously,

this includes other forms of retail expenditure not spent in shops e.g. mail

order. Special forms of trading have been excluded from the quantitative

capacity analysis within this study update, because this expenditure does not

affect the need for retail floorspace. The growth in home computing, Internet

connections and interactive TV may lead to a growth in home shopping and may

have effects on retailing in the high street. This study makes an allowance for

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future growth in e-tailing based on Experian’s latest projections. It will be

necessary to monitor the amount of sales attributed to home shopping in the

future in order to review future policies and development allocations.

5.20 On-line shopping has experienced rapid growth since the late 1990s but in

proportional terms the latest available data suggests it remains an insignificant

percentage of total retail expenditure. Recent trends suggest continued strong

growth in this sector. However, there is still uncertainty about its longer-term

prospects. Experian’s figures suggest that the growth in e-tailing has to a

certain extent been at the expense of other forms of home shopping such as

catalogue and mail order shopping.

5.21 The implications on the demand for retail space are unclear. For example,

some retailers operate on-line sales from their traditional retail premises e.g.

food store operators. Therefore, growth in on-line sales may not always mean

there is a reduction in the need for retail floorspace. Given the uncertainties

relating to internet shopping and the likelihood that it will increase in

proportional terms, this assessment has adopted relatively cautious growth

projections for retail expenditure.

5.22 As a consequence of growth in population and per capita spending for Scenario

1, convenience goods spending within the study area is forecast to increase by

26% from £969.30 million in 2009 to £1,220.87 million in 2026, as shown in

Table 3B. The expenditure projection at 2016 (£1,061.40 million) is higher

than previously forecast for 2016 (£890.67 million) in the 2006 study. This is

attributed to the different price base (2007 rather than 2003) and the higher

ONS population projections. The recession has a limited impact on convenience

goods growth projections, and historically spending on food and grocery goods

is relatively inelastic. For scenario 2 convenience goods spending within the

study area is forecast to increase by 20% from £959.42 million in 2009 to

£1,151.21 million in 2026.

5.23 Comparison goods spending is forecast to more than double between 2009

and 2026, increasing from £1,718.84 million in 2009 to £4,015.78 million in

2026, for Scenario 1 as shown in Table 2C. The comparable figures for

Scenario 2 are £1,701.94 million to £3,798.01 million in 2026. These figures

relate to real growth and exclude inflation. The expenditure projection for 2016

is £2,316.28 million (Table 2C) is higher than previously forecast for 2016

(£1,854 million) in the 2006 study, which is again primarily due to ONS’s

higher population projections.

Existing Retail Floorspace 2009

5.24 Total existing retail sales floorspace within food superstores (over 2,300 sq m

net) in Hull is 46,343 sq m net, ranging from the Morrison’s store in Anlaby

(2,677 sq m net) to the Tesco Extra in the St Stephen’s Centre (8,648 sq m

net). Existing retail sales floorspace for the other food stores both within and

outside of centres in the City is 38,573 sq m net as set out in Table 1A,

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Appendix A. The total retail sales floorspace within convenience shops in Hull

is 84,916 sq m net. This floorspace figure includes comparison sales within

food stores (15,021 sq m net). Sales floorspace (including comparison retailing

within food stores) has increased by about 14,000 sq m net since 2006, which

can be largely attributed to the new Tesco Extra in the St Stephens Centre and

the Asda at Mount Pleasant Retail Park.

5.25 Comparison goods retail floorspace within Hull, i.e. the City Centre, district

centres, other large local centres, important local centres, retail warehouses

and comparison goods sales floorspace in food stores is set out in Table 2A,

Appendix A. Comparison sales floorspace in Hull is estimated to be 246,461

sq m net, of which 72,366 sq m net comparison floorspace is located in retail

warehouses. The total comparison sales floorspace in Hull has remained

relatively unchanged (i.e. 243,976 sq m net in 2006) despite completed

developments e.g. the St Stephen’s Centre in Hull City Centre. This suggests

the amount of vacant retail floorspace has increased since 2006. Evidence for

the City Centre does suggest significant levels of vacancy and there is 9,000

sq m gross of vacant retail warehouse in 2009.

Existing Spending Patterns 2009

Convenience Shopping

5.26 The results of the household shopper survey undertaken by NEMS in October

2009, have been used to estimate existing 2009 shopping patterns within the

study area. The estimates of adjusted market share or penetration within each

study area zone are shown in Table 4B, Appendix B.

5.27 The level of convenience goods expenditure attracted to shops/stores in the

City as a whole in 2009 is £592.43 million for Scenario 1, as shown in Tables

5B and 13B, Appendix B. The comparable Scenario 2 figure is £584.36

million, as shown in Tables 6B and 14B, Appendix B. Convenience expenditure

retention within Hull (zones 1 to 5) is estimated to be 95%. Therefore, only

about 5% of convenience goods expenditure is estimated to be spent outside

Hull.

5.28 Company average turnover to sales floorspace densities are available for major

food store operators. Company average sales densities (adjusted to exclude

petrol and comparison sales and include VAT) have been applied to the sales

area of the large food stores listed in Table 1A, Appendix A, and a benchmark

turnover for each store has been calculated. This benchmark turnover is not

necessarily the actual turnover of the food store, but it does provide a helpful

benchmark for assessing existing shopping patterns and the adequacy of

current floorspace in quantitative terms. Estimates for comparison sales

floorspace within large food stores has been deducted from the figures in Table

1A, for consistency with the use of goods based expenditure figures. The total

convenience goods benchmark turnover of all convenience sales floorspace

within Hull is £622.54 million in 2009, as shown in Table 1A, Appendix A.

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5.29 Average sales densities are not widely available for small convenience shops,

particularly independent retailers. However, we have assumed that small

convenience shops within the City Centre should be capable of achieving an

average sales density of £5,000 per sq m net, whist other local stores/shops

should be capable of achieving an average sales density of at least £4,000 per

sq m net.

5.30 The benchmark turnover of existing convenience sales floorspace (£622.54

million) is higher than the actual level of expenditure attracted to Hull in 2009

(£584.36 to £592.43 million). There is an expenditure deficit in 2009 of

between -£30.11 to -£38.18 million, which suggests that the convenience

sales floorspace is collectively trading between 4.8% to 6.1% below the

benchmark turnover. These figures suggest there is no latent retail capacity in

2009, i.e. there is an over-provision of floorspace.

Comparison Shopping

5.31 The revised estimated available comparison goods expenditure for facilities in

the Kingston upon Hull at 2009 is £1,088.75 million for Scenario 1, which

includes £640.50 million for comparison sales floorspace within Hull City

Centre, as shown in Table 3C and 7C in Appendix C. The comparable figures

for Scenario 2 are £1,075.51 million and £632.67 million respectively.

5.32 Comparison expenditure retention within the City (zones 1 to 5) is estimated to

be about 77%. Expenditure available to facilities in the City is estimated to be

broken down as follows:

• Hull City Centre £632.67 to £640.50 million;

• Retail warehouses in Hull £210.01 to £212.46 million;

• All other comparison floorspace £232.83 to £235.78 million.

5.33 The average sales density of all comparison goods sales floorspace in the

study area ranges from is £4,364 to £4,417 per sq m net. The average sales

density for comparison sales floorspace in Hull City Centre is £5,868 to

£5,941 per sq m net. The average for high street retailers within Retail

Rankings is £5,347 per sq m net. The sales density for retail warehouses is

£2,902 to £2,936 per sq m net and, based on company average sales density

information within Mintel’s Retail Rankings, this is within the range we would

expected for these types of stores. Other comparison floorspace in Hull has an

average turnover density of £3,512 to £3,557 per sq m net. These sales

density figures and the high level of vacant retail floorspace in Hull suggest that

existing floorspace is not over-trading and there is limited latent retail capacity

in 2009. It is assumed that existing comparison floorspace is trading at

equilibrium in 2009.

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Quantitative Capacity for Additional Convenience Floorspace

5.34 Based on Scenario 1 (ONS based population), the level of available

convenience goods expenditure in 2009, 2016, 2021, 2026 is shown at

Tables 5B, 7B, 9B, 11B in Appendix B, and summarised in Table 13B. These

projections are based on constant 2009 market shares shown in Table 4B in

Appendix B. The Scenario 2 (Hull City Council commissioned) figures are

shown at Tables 6B, 8B, 10B, 12B in Appendix B, and summarised in Table

14B.

5.35 The total level of convenience goods surplus or deficit expenditure available for

shops in Hull between 2009 and 2026 is summarised in Tables 13B and 14B

in Appendix B. The expected benchmark turnover of existing convenience

floorspace has been subtracted from the estimates of available expenditure to

provide surplus expenditure estimates, as shown in Tables 13B and 14B,

Appendix B.

5.36 At 2009 there is an expenditure deficit in 2009 of between -£30.11 to -£38.18

million. Expenditure and population growth between 2009 and 2016 (Scenario

1) will convert this deficit into a small surplus (+£11.42 million). Scenario 2

suggests a deficit of -£-18.95 million.

5.37 By 2021 Scenario 1 suggests an expenditure surplus of +£47.23 million,

increasing to +£83.60 million by 2026. The comparable Scenario 2 figures

are +£0.33 million and +£20.59 million respectively.

5.38 Surplus expenditure projections have been converted into net sales floorspace

projections based on an approximate average benchmark turnover density of

£12,000 per sq m net for food superstores and £5,000 for other food

stores/small shops, as shown in Tables 13B and 14B in Appendix B. These

density figures have been inflated to allow for growth in turnover efficiency

(0.3%) after 2010.

5.39 Based on Scenario 1, surplus expenditure at 2016 could support 1,180 sq m

net, increasing to 5,115 sq m net in 2021 and 9,133 sq m net by 2026.

5.40 Scenario 2 suggests no additional convenience sales floorspace is required up

to and beyond 2016. The 2021 projection is small (610 sq m net) but

increases to 2,104 sq m net by 2026.

Comparison Shopping

5.41 Scenario 1 projections for comparison goods expenditure available to shops in

Hull at 2009, 2016, 2021 and 2026 as shown in Table 3C, 5C, 7C and 9C in

Appendix C. Scenario 2 projections are shown in Table 4C, 6C, 8C and 10C in

Appendix C. The figures are summarised in Tables 11C and 12C. These

projections are based on constant 2009 market shares.

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5.42 Further improvements to comparison retail provision within the City Council area

could help to increase market shares in the study area. Conversely,

improvements to comparison retailing in competing centres may decrease

market shares. Developments in competing centres may limit the ability of

shopping facilities in Kingston upon Hull to increase their market share of

expenditure. However on balance, we believe that further developments in Hull

should help to maintain expenditure retention. The future development strategy

for Kingston upon Hull should seek as a minimum to maintain current levels of

expenditure retention.

5.43 The projections of surplus comparison expenditure in Tables 11C and 12C

assumes that existing comparison sales floorspace is trading at equilibrium

with the benchmark levels in 2009. Future available expenditure is compared

with the turnover of existing comparison retail facilities in order to provide

estimates of surplus expenditure.

5.44 Trends indicate that comparison retailers historically will achieve some growth

in trading efficiency. This is a function of spending growing at faster rates than

new floorspace provision and retailers’ ability to absorb real increases in their

costs by increasing their turnover to floorspace ratio. It is assumed that

existing comparison sales floorspace will increase its turnover by 2% per

annum after 2011.

5.45 The surplus expenditure projections have been converted into net sales

floorspace projections based on an average benchmark turnover density of

£5,000 per sq m net, as shown in Tables 11C and 12C in Appendix C.

5.46 Based on Scenario 1, surplus expenditure at 2016 could support 47,025 sq m

net, increasing to 97,876 sq m net by 2021 and 157,087 sq m net by 2026.

5.47 Based on Scenario 2, surplus expenditure at 2016 could support 38,915 sq m

net, increasing to 81,990 sq m net by 2021 and 132,106 sq m net by 2026.

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6.0 Need for Commercial Leisure Uses

Introduction

6.1 This section assesses the need and potential for commercial leisure

development in Hull. It considers the potential for improving a range of major

commercial leisure uses including; cinema/multiplex, ten pin bowling, bingo,

nightclubs, private health and fitness clubs and catering, pubs and bars.

The Potential for Leisure and Entertainment Uses

Catchment Potential

6.2 In general, commercial leisure facilities will draw the main part of their trade

from residents within a 20 minutes drive time. Major leisure facilities such as

multiplex cinemas, ten-pin bowling centres, ice rinks and family entertainment

centres require a large catchment population, and often benefit from locating

together on a large out of centre leisure parks.

6.3 Hull has a large catchment population. There are currently at least 560,000

people within the defined study area. However, this catchment population has

reasonable access to major leisure facilities in other large towns and cities,

such as York, Scunthorpe, Doncaster and Grimsby. The proximity of major

leisure facilities in these surrounding large towns and cities will limit Hull’s

market share of leisure activities.

6.4 In particular residents in the more peripheral study area zones (7, 9 and 10)

will have a choice of destinations for leisure activities, and it is unlikely that

Hull will attract all leisure trips from these zones. Approximately 38,000 people

live in the South of Humber zone of the study area (Zones 10). This area is

close to Scunthorpe and Grimsby and residents in this area need to cross the

Humber Bridge to get to Hull. Residents within this zone are more likely to visit

major leisure facilities in Scunthorpe or Grimsby. Approximately 77,000 people

live in Zone 9 (Goole & Market Weighton) and approximately 41,000 people live

in Zone 7 (Driffield & Hornsea). Residents in these zones have good access to

York which provides residents with a choice of major leisure facilities.

Residents in Zone 9 have good access to Doncaster. Therefore, Hull’s

potential catchment population for leisure facilities is likely to be considerably

lower than 576,000 people.

The Cinema Market

6.5 Cinema admissions in the UK declined steadily during the 1950’s, 1960’s and

1970’s, a period when the ownership of televisions increased significantly.

Cinema admissions continued to decline in the early 1980’s, but increased

steadily after 1984 up to 2002. There was a peak in cinema admissions in

2002 at 175.9 million. The cinema industry reached a plateau in 2005

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following a slight recovery in 2004 with a net gain of 24 operating screens (still

a virtual standstill compared to the 100-200 screens added at the turn of the

decade). Total admissions in 2007 were 162.4 million, slightly higher than in

2005 (157 million) and significantly lower than in 2004 (164.6 million).

6.6 Cinemagoing 17 published in April 2008 by Dodona Research reported that

2007 was a fairly flat year for the cinema business in the United Kingdom and

that 2008 would also be another fairly flat year but it anticipated that 2009

would be a better year. As the industry is now dominated by three main

operators (Odeon, Cineworld and Vue), the emphasis is shifting from

consolidation to modest physical expansion. This is the same for their two

smaller rivals, The Showcase owned by National Amusements and the Ward

Anderson group of companies which own Empire. Multiplex cinemas now

dominate the market with over 70% of available screens in 2007.

6.7 Cinemagoing 17 forecast that total admissions would increase by about 5%

between 2007 and 2012, peaking in 2009 at 175 million admissions and then

levelling out to 170 million admissions in 2010. Forecasts anticipated a net

addition of 136 screens in 2007, 180 in 2008, 70 in 2009 and 50 in 2010.

Compared to the last decade these figures represent a considerable slowing of

growth, just over 2% compared to past growth of 5.5%. Cinemagoing 17

forecast that by 2012 more than 386 screens will be added to the 3,514

operating in 2007. According to predictions in Cinemagoing 17, British cinema-

goers will pay nearly £1.1 billion for cinema tickets in 2011, this is due to a

strong upcoming film product, benefits from digital projection and a turn in the

investment cycle to new cinemas.

6.8 Hull has four large multiplex cinemas, i.e. the Odeon at Kingston Street, the

Cineworld at Kingswood Retail Park, Vue in Princes Quay Shopping Centre, and

a Reel Cinema which has recently opened in the St Stephen’s Centre. Provision

of cinemas in the rest of the study area is limited, i.e. the Gate in Goole (1

screen). However, major competing centres have multiplex facilities, e.g. Vue

multiplex cinemas in Scunthorpe, York and Doncaster.

6.9 There is a good provision of cinemas in Hull and the surrounding areas

including:

• Odeon, Kingston Street (10 screens)

• Cineworld, Kingswood Retail Park (9 screens)

• Vue, Princes Quay Shopping Centre (10 screens)

• Reel Cinema, St Stephen’s Centre (7 screens)

• The Gate, Goole (1 screen)

• Reel Cinema, Blossom Street, York (12 screens)

• Vue, Doncaster Leisure Park (7 screens)

• Vue, St Johns Street, Scunthorpe (7 screens)

• Vue, Stirling Road, York (12 screens)

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6.10 The household survey results indicate that 45% of respondents in the study

area visit cinemas, of which the highest proportion visit Cineworld, Kingswood

Retail Park (39%), followed by Reel, St Stephen’s Centre (13%) and Vue,

Princes Shopping Centre (12%).

6.11 To assess the demand for cinema admissions within the study area, we have

assumed that Kingston upon Hull could retain its existing share of cinema trips

in the study area (about 83% as suggested by the household survey results).

6.12 The catchment population has been converted into a total number of cinema

admissions per annum based on the national visitation rate (2.67 per person in

2007). The national visitation rate at 2007 has been used to predict future

demand. The total number of cinema admissions has been converted into an

optimum number of cinema screens. The results are shown in Tables 6.1

below.

Table 6.1 Cinema Potential in Kingston Upon Hull

2009 2016 2021 2026

Catchment Population* 565,920 606,703 635,520 663,485

Market Retention 83% 83% 83% 83%

Visits Per Annum 2.67 2.67 2.67 2.67

Total Visits Per Annum 1,254,135 1,344,515 1,408,376 1,470,349

Optimum Visits Per

Screen 75,000 75,000 75,000 75,000

Screen Potential 17 18 19 20

Existing Screens 36 36 36 36

* based on the higher Scenario 2 projections.

6.13 Existing provision within Hull is 36 screens, as follows; Odeon Cinema,

Kingston Street (10 screens), Cineworld, Kingswood Retail Park (9 screens),

Reel, St Stephen’s Centre (7 screens) and Vue, Princes Shopping Centre (10

screens). The analysis suggests there is an over provision of cinema facilities

in the Hull, based on the assumed trip retention rate of 83%. There is a

theoretical over provision of 19 cinema screens currently, with this over

provision only reducing slightly up to 2026 (an over provision of 16 screens).

Even if continued growth in cinema admissions occurs in the future and/or Hull

can increase its market share of trips (more than 83%), existing facilities are

capable of absorbing growth in cinema trips.

Private Health and Fitness Clubs

6.14 The UK health club market expanded rapidly as public awareness about

personal fitness has increased. Business in Sport and Leisure (BISL) 2009

indicates healthy growth across the industry with the Fitness Industry Report

stating that by March 2008, there were 5,755 combined public and private

sector fitness sites across the UK. Since 2007, 41 new facilities had opened.

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The total number of UK health and fitness members at public gyms and private

health clubs is now over 7 million.

6.15 About 12% of the population are now members of a private health club or

registered users of a leisure centre gym in the UK, compared with just 8.9% in

2002 and this growth looks set to continue. The household survey results

suggest that 19.9% of households in the study area visit health and fitness

clubs, which is higher than the national membership rate. However it should be

noted that not all members of these participating households will be members

of health clubs (e.g. children) therefore the membership rate is likely to be less

than 19.9%.

6.16 Private health clubs in the UK range from small independent clubs to large

operators such as Cannons, David Lloyd, Esporta, Fitness First, Virgin Active,

Bannatyne and LA Fitness.

6.17 Private health clubs had 4.2 million members in 2007 (1,375 members per

club). The largest health clubs can have memberships of approximately 4,000

people. However, independent clubs remain a strong presence in the private

sector market running 55% of all private clubs. Of the 126 new private health

clubs that have opened since January 2006, 58% were independent clubs and

42% were owned by multiple operators. Public sector sports centres are also

important, and the market increased significantly between January 2006 and

March 2007, with 106 new facilities opened and in terms of like-for-like

membership growth rates, the sector saw an impressive 4.6% growth.

6.18 There are a number of private health and fitness clubs in Hull, including:

• JJB Fitness, Craven St North;

• Bodyworld, Williamson Street;

• Peak Physique, New Cleveland Street;

• Charisma, Holderness Road;

• Fitness First, Clough Road;

• Blue Corner Health Club;

• Sutton Village Gym, Sutton on the Hill;

• The Gym of Sutton, Sutton Village;

• Cannons Health Club, Kingston Park, Hull;

• David Lloyd Raquet & Fitness Club, Kingswood;

• Tornado Sports & Fitness Ltd, Madeley St;

• Fitness Finesse, Lonsdale St;

• Fitness for Life, Calvert Lane;

• Dales Fitness Centre, Bransholme;

• Palm Springs, Anlaby;

• Cottingham Ladies Gym, Cottingham;

• Sebastian Coe Health Club, Willerby; and

• The Health Club, Willerby.

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6.19 Three large national operators have facilities in Hull City, i.e. Fitness First,

David Lloyd and Cannons Health Club. Other facilities are smaller independent

clubs. In addition to these private facilities there are also authority owned

facilities, as follows:

• Albert Avenue Pools;

• Costello Stadium;

• Beverley Road Baths;

• East Hull Pools;

• Endeavour Sports Centre;

• Ennerdale Leisure Centre;

• Hull Arena;

• Woodford Leisure Centre;

• Princess Leisure All Weather;

• Resmead All Weather Facility;

• Springmead Park Golf Course; and

• Sutton Park Golf Course.

6.20 In total Hull has at least 30 public and private clubs. The study area population

is approximately 566,000 in 2009, which could generate demand for about

68,000 public and private membership places, based on the national average

membership rate (12%). If 80% of these members (54,000) use facilities in

Hull then this implies an average of over 1,800 members per club, which is

higher than the national average for private fitness clubs (1,375 members).

This suggests there could be scope for further facilities within Hull if national

membership were achieved.

6.21 ONS population growth in the study area up to 2016 (+40,800) could generate

demand for a further 4,900 places, and growth up to 2026 could support

11,700 places. The Council lower population growth up to 2016 (+26,400)

could generate demand for a further 3,200 places, and growth up to 2026

could support 7,700 places.

6.22 These figures suggest there could be scope for further health and fitness

facilities within Hull particularly in the future in line with the increase in

population or possible growth in membership rates.

Tenpin Bowling

6.23 Tenpin bowling grew quickly in the UK in the 1960’s. However, the complex

scoring system, lack of investment and deterioration exacerbated a significant

decline in the 1970’s. However, a resurgence of interest in tenpin bowling

during the late 1980’s and computer scoring led to a second boom. The

tenpin bowling sector experienced steady growth, 13% real growth between

1997 and 2002. Mintel predicted the value of the tenpin bowling market would

increase from £245 million in 2002 to £324 million by 2007.

6.24 There were 269 tenpin bowling centres (5,005 lanes) in the UK in 2007,

approximately one lane per 12,000 people. Bowling centres now tend to be

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part of major leisure developments that include multiplex cinemas, restaurants

and nightclubs offering a choice of leisure and entertainment activities.

6.25 Tenpin bowling centres require large buildings of between 2,300 to 4,200 sq m

(25,000 to 45,000 sq ft) and are generally located in towns with a population

of over 150,000 people.

6.26 The study area as a whole could theoretically support about 47 lanes, based on

one lane per 12,000 people. Residents in the study area have relatively good

access to ten pin bowling facilities in Doncaster, York and Scunthorpe.

Assuming Hull attracts 80% of cinema trips in the study areas as a whole,

suggests 38 lanes are required in Hull to support the catchment population.

6.27 Hull has two tenpin bowling facilities with 44 lanes, i.e. Hollywood Bowl on

Kingswood Retail Park (24 lanes) and AMF Bowl on Holwell Road (20 lanes).

This suggests Hull currently has an over-provision of 6 lanes. Population

growth in the study area up to 2026 (+97,600 ONS figures) could generate

demand for a further 8 lanes. Even allowing for population growth there

appears to be limited capacity for additional tenpin bowling facilities for the

foreseeable future.

Bingo

6.28 The bingo market peaked in the mid-1970s, with almost 2,000 clubs

nationwide. Since then the sector has struggled to compete with other leisure

activities, including the impact of the National Lottery. However, the decline

has bottomed out and attendance figures have remained steady since the late

1990’s, and revenues and profits have started to increase.

6.29 The UK had 676 commercial bingo clubs in 2005, but in March 2008 this had

decreased to 616 commercial bingo clubs, approximately one club per 100,000

people. The amount staked on bingo had continued to rise in previous years

but peaked in 2006 at £1,826 million and fell to £1,620 million in 2008.

6.30 Bingo clubs attracted 79 million admissions in 2005 (source: Mintel), about

1.75 admissions per adult each year. On average each club attracted 117,000

admissions in 2005 (about 2,250 admissions per week). The average

participation rate (adults) was 6.9% in 2004 (source: Mintel), split 2.8% regular

players and 4.1% occasional players. Mintel forecasts that admissions will

decline from 79 million in 2005 to 68 million in 2010, although the average

spend per head will increase from £26.90 to £38.40.

6.31 Mecca and Gala are the main bingo operators, controlling over half of the UK

market. Marketing of the bingo sector has been more proactive in recent years

and Gala and Mecca have invested in premises, moving out of dated premises

(i.e. converted cinemas), into purpose built units. Bingo clubs have become

increasingly sophisticated, and have actively sought to attract all age groups.

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6.32 The bingo sector usually prefers central locations that are accessible by public

transport and by foot. Major bingo operators, such as Mecca and Gala, require

buildings of between 2,000 to 3,000 sq m, capable of seating up to 2,000

people, with a catchment population of 50,000 to 70,000 people within

freestanding towns (source: BISL).

6.33 There are currently four commercial or bingo halls in Hull, as follows:

• Mecca Bingo, Clough Road, Hull;

• Gala Bingo, Astro Centre, Oslo Road, Hull;

• Gala Bingo, St Stephen’s Centre; and

• Astoria Bingo Club, Holderness Road, Hull

6.34 The recently opened Gala Bingo in the Stephen’s Centre provides a modern

purpose built bingo facility, which significantly improves the existing provision.

6.35 The study area population (about 435,000 adults) could generate over

760,000 admissions based on the national participation rate (1.75 per adult),

compared with the average of 113,000 admissions per club. If 80% of these

admission in the study area are attracted to Hull (about 600,000 admissions)

then the figures suggests Hull could accommodate 5 bingo clubs, therefore

there appears to be good provision in Hull.

6.36 The household survey results indicated that 8.9% of households in the study

area visit bingo facilities, of which 31% visited the Mecca Bingo on Clough

Road, followed by 18% of respondents who visited Gala Bingo, Astro Centre,

Oslo Road.

Nightclubs

6.37 The value of the nightclub market (permanent venue offering dancing in return

for an admission fee) declined from £2.16 billion in 1998 to £1.77 billion in

2002 (source: Mintel - Nightclubs). There are approximately 1,750 nightclubs

in the UK, approximately one per 30,000 people.

6.38 The sector has faced increasing competition from late night pubs and bars, with

no admission fees. The BISL envisages a continued period of rationalisation

and price competition. However, the forecast trend of significant growth in the

18-24 year old age group is expected to provide a growing market.

6.39 Large nightclubs (capacity up to 2,000 people) are generally located in large

towns with a population of over 100,000 people. Hull has several nightclubs

including;

• Adelphi, De Gray Street

• Zebra Club, Witham;

• Enigma, Witham;

• Attic, George St;

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• Spiders, Witham;

• Pozition, George Street;

• Rhythum Room, Baker Street;

• Fuel, Baker Street;

• Heaven & Hell, Anne Street;

• Silhouette, Park Street;

• V-Bar, King Street;

• Welly Club, Beverley Road;

• Sugar Mill, Dagger Lane

6.40 This existing provision in Hull appears to be extensive.

Casinos

6.41 Due to the changing nature of the casino market, with its proposed

deregulation across the county, there is uncertainty to where casinos will be

located in the future. Prior to deregulation operators could only obtain licences

for casinos in specifically defined areas. In February 2008 and order was laid

before Parliament to allow 16 local authorities, including Kingston upon Hull, to

license casinos, but the Government stated that regional casino licences would

not be allowed at this stage.

6.42 Operators now have to think in more detail about the catchment area of their

casinos and the level of existing or future competition in a given area. Key

catchment areas will have to be in or within the near vicinity of a large centre,

such as a major town or city, with a drive time catchment area of approximately

30-40 minutes and as close to the centre of the catchment area as possible,

with good transport links. The proximity of other established commercial uses

will also be a key factor for operators when looking at locations for casinos.

6.43 There were 144 licensed casinos operating in Great Britain at March 2008,

about one casino per 400,000 people. Attendance at casinos by members and

guests increased by 6.6% from the previous year to over 16 million trips.

6.44 There are currently two commercial casinos in Hull, Napoleons Casino on

George Street and the Gala Casino Club on Dock Street. Hull has a sufficient

catchment population to support a large casino.

6.45 Bars and Restaurants Food and drink establishments (Class A3, A4 and A5)

including restaurants, bars and pubs have supported other major leisure uses

on leisure and retail parks. Within town centres the demand for A3/A4/A5

uses has increased including a significant expansion in the number of coffees

shops, such as Starbucks, Costa coffee and Coffee Republic.

6.46 National branded pub/restaurant chains have been investing heavily, although

not exclusively in larger centres. Many chains such as All Bar One, JD

Wetherspoons and Yates Wine Bars have sought representation in smaller

centres close to residential communities.

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6.47 National information available from Goad Plans indicates that the proportion of

non-retail uses within town centres across the country has increased over the

last decade as shown in Table 6.2. The proportion of Class A1 retail uses in

Goad town centres has decreased by 12% between 1994 to 2008 (7.2

percentage points), whilst non-retail uses including Class A2, A3 and non-retail

(service) A1 uses have all increased.

Table 6.2: GB Goad Plan Town Centres Use Class Mix

Proportion of Total Number of Units (%) Type of Unit

% Change

1994 to

2009 1994 2000 2005 2009

Class A1 (Retail) - 13.3 61.2 59.1 56.4 54.0

Class A1 (Services) + 42.0 6.9 8.2 9.6 9.8

Class A2 + 5.9 8.5 8.9 8.9 9.0

Class A3/A5* + 57.6 9.2 11.2 13.7 14.5

Miscellaneous + 30 1.0 1.4 1.4 1.3

Vacant/under

Const. - 20 13.2 11.2 10.1 11.4

Total - 100.0 100.0 100.0 100.0

Source: Goad Centre Reports *excludes Bars/Public houses (A4)

6.48 However the number of bars and pubs has continued to decline in recent years

according to figures produced by the Department of Culture, Media and Sport.

6.49 The Beer Orders were acts passed by the government in the early 1990’s which

saw a massive expansion of themed bar operators and pub restaurants, such

as JD Wetherspoons. These outlets generally require a minimum 50,000

population and are usually located on main streets or secondary positions

close to prime retail, commercial and other leisure users. Operators usually

require large premises of 250 - 1,500 sq m, in close proximity to public car

parks and good transport links.

6.50 Themed restaurants also expanded rapidly in the 1990’s. These operators have

located in out of centre retail/leisure parks as well as good secondary/primary

high street locations. Fast food operators such as McDonalds and Burger King

have expanded the number of drive through outlets, and town centre outlets.

Outlets have been developed within retail/leisure parks or on busy roads.

Outlets require sites of approximately 0.2 hectares.

6.51 Growth in Class A3 to A5 uses within town centres may continue in the future,

and will compete for shop premises with other town centre uses. A balance

between Class A1 and Class A3 to A5 uses needs to be maintained.

6.52 The recently completed St Stephen’s Centre is a major retail development

which includes an element of leisure.

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Theatres

6.53 The household survey indicated that 47% of respondents in the study area visit

theatres. Hull New Theatre in Kingston Square was the main theatre

destination last visited for households within the study area (59%) followed by

Hull Truck Theatre at 17%.

6.54 Taking account of the current provision of theatres in Hull there may be limited

scope for new privately operated theatres in the study area, particularly due to

the accessibility of theatres in the surrounding towns including York and

Scunthorpe.

Conclusions on Commercial Leisure Facilities in Hull

6.55 Hull has a good selection of commercial leisure facilities, which reflects the

City’s large catchment population. However, some residents within the study

area also have good access to facilities in surrounding towns such as

Doncaster, York, Scunthorpe.

6.56 Most of the key sectors are well provided for e.g. cinemas, theatres, ten-pin

bowling, health clubs, bingo, nightclubs etc. The main sectors that could offer

potential for new leisure facilities in the future are:

• health and fitness clubs;

• casino; and

• bars and restaurants.

6.57 There appears to be limited scope for cinemas, tenpin bowling, theatres and

bingo halls due to the existing provision within and/or surrounding the study

area.

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7.0 Conclusions and Recommendations

Introduction

7.1 PPS4 indicates that local authorities should plan positively for growth, and that

the quantitative need for retail and other key town centre uses over the plan

period is a key consideration. Local planning authorities should allocate

sufficient sites to meet the identified need for at least the first five years from

the adoption of their development plan documents; although for large town

centre schemes a longer period may be appropriate to allow for site assembly.

7.2 For development control purposes in the next few years the projections up to

2016, will provide a basis for considering the impact of applications that would

be completed within a five year period. For future planning policy and site

allocations in the LDF it is necessary to seek to identify opportunities to

accommodate growth up to 2016 as a minimum. The longer term growth

projections up to 2021 and 2026 should be treated with caution and monitored

and updated as necessary.

Convenience Retail Projections

7.3 The analysis of baseline convenience retail shopping patterns in 2009 as set

out in Section 4 of this report indicates that existing floorspace in Hull is

trading below expected levels, and there is an expenditure deficit of between

£30 to £38 million in 2009. Based on the Council’s population projections

(Scenario 2) growth in expenditure is not expected to reduce this deficit until

2021. ONS population projects suggest a small expenditure surplus at 2016

(£11.41 million). Continued growth is expected to create an expenditure

surplus of £47.23 million in 2021 and £83.60 million in 2026, based on the

higher ONS population projections. These figures take into account the recently

opened Tesco Extra in the St Stephen’s Centre and the Asda at Mount Pleasant

Retail Park.

7.4 The quantitative capacity analysis indicates there could be scope for the

following convenience goods floorspace, as shown in Table 7.1. Based on the

figures below, it is not necessary for the Development Plan to allocate sites for

large food store development in the short to medium term up to 2016,

regardless of which population projections are adopted. However there may be

scope for food store development during the period 2016-2021 and beyond.

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Table 7.1: Projected convenience sales floorspace capacity

Floorspace Sq M Net (cumulative)

By 2016 By 2021 By 2026

Food superstores in East Hull 165

to 1,001

610

to 1,882

1,066

to 2,750

Food superstores in West Hull 0 Up to 993 236

to 2,109

Other food stores/small shops Up to 179 Up to 2,241 803

to 4,273

Total 165

to 1,180

610

to 5,115

2,104

to 9,133

Gross Floorspace Sq M (cumulative)

By 2016 By 2021 By 2026

Food superstores in East Hull 253

to 1,539

938

to 1,882

1,639

to 4,232

Food superstores in West Hull 0 Up to 1,527 363

to 3,245

Other food stores/small shops Up to 276 Up to 3,448 1,235 to

6,574

Total 253

to 1,815

938

to 6,857

3,237

to 14,051

Comparison Retail Projections

7.5 The analysis of comparison retail shopping patterns indicates there will be

surplus comparison expenditure in Kingston upon Hull of between £214.83

million to £259.60 million at 2016. Assuming an economic recovery and a

return to reasonable levels of growth in expenditure, there will be a need to

deliver further comparison retail development in Kingston upon Hull in the short

to medium term to accommodate this increasing surplus expenditure. The

figures assume the study area will maintain its existing market share of

comparison expenditure. The quantitative capacity analysis indicates there

could be scope for the cumulative comparison goods floorspace shown in Table

7.2.

Table 7.2: Projected comparison sales floorspace capacity

Sales Floorspace Sq M Net (cumulative)

By 2016 By 2021 By 2026

Comparison Floorspace 38,915

to 47,025

81,990

to 97,876

132,106

to 157,087

Gross Floorspace Sq M (cumulative)

By 2016 By 2021 By 2026

Comparison Floorspace 51,887

to 62,700

109,320

to 130,502

176,141

to 209,450

P31/30 944172v1

7.6 It should be noted that the floorspace projections are for Hull City as a whole.

The strategy should aim to focus new retail development within designated

centres. Development within centres should be appropriate in terms of scale

and character in relation to the centre’s role and catchment area.

Accommodating Growth and Development Strategy

7.7 Due to the current effects of the recession, it seems unlikely that major town

centre development proposals will come forward during the next 18 months to

two years in order to accommodate this growth. Town centre development can

be relatively complicated and the design and planning stage can be protracted

and the construction period typically takes 2-3 years. Developments can take a

further 1-2 years to be occupied and trading to full potential. In our view it is

unlikely major town centre developments, including the Quay West proposal in

the city centre and the expansion to the North Point Shopping Centre, will be

completed and trading to their full potential by 2015.

7.8 Given the likely timetable to deliver major town centre developments, the

Council could seek to identify town centre opportunities capable of

accommodating the retail floorspace projection up to 2016, i.e. between

52,100 to 64,500 sq m gross as a minimum. The additional requirement for

Class A2 to A5 uses could increase the baseline floorspace figure to about

58,000 to 71,700 sq m gross (assuming at least 10% for other non-A1 retail

uses).

7.9 The existing stock of premises and commitments is expected to have some

role to play in accommodating projected growth shown above. The retail

capacity analysis assumes that existing floorspace can increase its turnover to

sales floorspace densities and the floorspace projections reflect this

assumption. In addition to the growth in sales densities, existing vacant shops

and commitments will help to accommodate future growth.

7.10 In the 2006 study there was limited vacant floorspace identified in Hull City

Centre and in many of the district and local centres. The latest Goad land use

survey (December 2008) for Hull City Centre indicates 107 existing vacant retail

units in Hull City Centre (Class A), a total of about 36,000 sq m gross

floorspace. The latest unit vacancy rate in the City Centre is 17.5% compared

with the national average (based on the latest Goad report November 2009) of

12.0%. The floorspace vacancy rate in the City Centre is even higher at 28.9%,

much higher than the national floorspace average of 10.5%.

7.11 The vacancy rate has increased significantly in Hull City Centre and there is

potential for vacant shop units to meet some of the projected capacity for new

retail floorspace. The 2006 study suggested that about 5,000 sq m gross

could be accommodated in vacant shop units.

P32/30 944172v1

7.12 As a minimum, the future strategy should be to seek to reduce vacancy levels

in the City centre by half, approximately 18,000 sq m gross. In addition there

are a number of vacant retail warehouses in Hull, about 9,000 sq m gross,

which if re-occupied would also absorb growth. The Quay West scheme is a

central part of the City Centre Area Action plan and has planning consent for

57,000 sq m gross. The redevelopment of North Point Shopping Centre is

expected to provide an additional 15,700 sq m gross.

7.13 Other less certain commitments exist at Tesco, Hall Road, with permission for

an extension of 1,875 sq m. An extant permission also exists at Hedon Road /

Mount Pleasant for a 2,500 sq m (gross) supermarket where initial ground

works technically implemented a permission granted in 1996, but development

has never progressed.

7.14 Together vacant floorspace, the Quay West proposal, the North Point proposal

and other commitments could accommodate at least 104,000 sq m gross of

Class A1 to A5, which would absorb projected floorspace up to 2016 and

beyond.

7.15 The strategy should be to seek to identify when opportunities could come

forward to meet projected requirements. If major town centre schemes do not

come forward it may be appropriate to seek to identify other town centre

opportunities in the short term.

7.16 If the Quay West and North Point schemes do not come forward in the short

term then, allowing for the reoccupation of City Centre vacancies, there could

be opportunity for up to a further 29,700 sq m gross floorspace within

designated centres up to 2016. Longer term projections should be monitored

and kept under review and there will be a need to assess how major town

centre schemes can come forward to meet requirements ahead of providing

significant new floorspace elsewhere.

Appendix A

Study Area and Existing Retail Facilities

HULL SURVEY ZONES

ZONE POSTCODES

1 HU9 1, HU9 2, HU9 3, HU9 4, HU9 5

2 HU7 0, HU7 3, HU7 4, HU7 5, HU7 6, HU8 0, HU8 7, HU8 8, HU8 9

3 HU2 0, HU2 9, HU3 1, HU5 1, HU5 2, HU5 3, HU5 4, HU5 5, HU6 7, HU6 8, HU6 9

4 HU1 1, HU1 2, HU1 3, HU1 4, HU2 8, HU3 2, HU3 3, HU3 4, HU3 5, HU3 6, HU4 6,

HU4 7

5 HU10 6, HU10 7, HU13 0, HU13 9, HU14 3

6 HU11 4, HU12 0, HU12 8, HU12 9, HU19 2

7 HU11 5, HU17 5, HU18 1, YO25 5, YO25 6, YO25 8, YO25 9

8 HU6 0, HU16 4, HU16 5, HU17 0, HU17 7, HU17 8, HU17 9, HU20 3

9 DN14 7, YO8 6, YO8 8, HU15 1, HU15 2, YO41 4, YO42 1, YO19 6, YO42 2, YO42

4, YO43 3, YO43 4, YO95 1

10 DN19 7, DN20 0, DN15 0, DN15 9, DN18 5, DN18 6, DN39 6

Table 1A: Convenience Shops - Kingston Upon Hull 2009 (2007 Prices)

Centre/Stores Net Sales

Floorspace

Sq M

% Convenience

Sales

Convenience

Floorspace

Sq M

Turnover per

(£/Sq M)

Total

Benchmark

Turnover (£M)

Food Superstores (2,323 sq m +)

Tesco Extra, St. Stephen's Centre 8,648 60% 5,189 £12,611 £65.44

Asda, Kingswood 6,512 50% 3,256 £15,068 £49.06

Asda, The Mount Retail Park 5,390 70% 3,773 £15,068 £56.85

Asda, Bilton 4,233 75% 3,175 £15,068 £47.84

Sainsbury, Hessle 4,141 85% 3,520 £10,217 £35.96

Tesco, Hall Road 4,120 85% 3,502 £12,611 £44.16

Asda, Hessle Road 3,996 70% 2,797 £15,068 £42.15

Waitrose, Willerby 3,441 85% 2,925 £11,589 £33.90

Morrisons, Holderness Road 3,185 85% 2,707 £12,010 £32.51

Morrisons, Anlaby 2,677 85% 2,275 £12,010 £27.33

Food Superstores - Sub-Total 46,343 33,119 £13,140 £435.20

Other Food stores/Shops

Lidl, Beverley Road 1,138 85% 967 £2,929 £2.83

Somerfield, Cottingham 1,104 90% 994 £7,751 £7.70

Netto, Preston Road 1,101 85% 936 £5,295 £4.96

Marks & Spencer, Whitefriargate 977 95% 928 £11,759 £10.91

Somerfield, The Square, Hessle 948 95% 901 £7,751 £6.98

Lidl, Holderness Road 929 85% 790 £2,929 £2.31

Aldi, Priory Way 929 85% 790 £4,368 £3.45

Lidl, Hessle Road 929 85% 790 £2,929 £2.31

Netto, Beverley Road 880 95% 836 £5,295 £4.43

Netto, North Point 790 85% 672 £5,295 £3.56

Netto, Beverley Road 784 85% 666 £5,295 £3.53

Farmfoods, Prospect Street 780 95% 741 £5,000 £3.71

Aldi, Beverley Road 754 85% 641 £4,368 £2.80

Lidl, Willerby 716 95% 680 £2,929 £1.99

Aldi, Preston Road 651 85% 553 £4,368 £2.42

Netto, Anlaby Road 475 95% 451 £5,295 £2.39

Iceland, Willerby Shopping Park 471 95% 447 £6,000 £2.68

Netto, Eton Street 465 95% 442 £5,295 £2.34

Iceland, Holderness Road 442 95% 420 £6,000 £2.52

Iceland, Goodhart Road 427 95% 406 £6,000 £2.43

Co-op, Elmbridge Parade 408 95% 388 £6,753 £2.62

Iceland Frozen Foods, Spring Bank 381 95% 362 £6,000 £2.17

Co-op, Greenwich Avenue 357 95% 339 £6,753 £2.29

Sainsbury's, Newland Avenue 274 95% 260 £10,217 £2.66

Tesco Express, Beverley Road 255 95% 242 £12,611 £3.06

Sainsbury's, Beverley Road 252 95% 239 £10,217 £2.45

Sainsbury's, Grandale 243 95% 231 £10,217 £2.36

Tesco Express, Holderness Road 233 95% 221 £12,611 £2.79

Tesco Express, Anlaby Common 195 95% 185 £12,611 £2.34

Sainsbury's Local, Paragon Street 187 95% 178 £10,217 £1.82

Tesco Express, Willerby/Kirk Ella 183 95% 174 £12,611 £2.19

Tesco Express, Bricknell Avenue 176 95% 167 £12,611 £2.11

Holderness Road District Centre 1,401 100% 1,401 £4,000 £5.60

North Point, Bransholme 1,436 100% 1,436 £4,000 £5.74

Hessle Road District Centre 1,612 100% 1,612 £4,000 £6.45

Hull City Centre 3,290 100% 3,290 £5,000 £16.45

Other Local Stores/Shops 12,000 100% 12,000 £4,000 £48.00

Other Hull - Sub-Total 38,573 36,776 £5,094 £187.34

HULL TOTAL 84,916 69,895 £8,907 £622.54

15,021

Sources: Kingston Upon Hull City Council

IGD 2009

Comparison sales floorspace within food stores

Table 2A: Comparison Shopping - Kingston Upon Hull 2009

Main Centres Floorspace Sales

Sq M Floorspace

Gross Sq M Net

Hull City Centre

Comparison shops 149,000 104,300

Comparison sales within foodstores n/a 3,508

Sub-Total 149,000 107,808

District centres

Hessle Road District Centre 20,976 13,634

Holderness Road District Centre 16,667 10,834

Northpoint (Bransholme) 7,939 5,557

Sub-Total 45,582 30,025

Other Large Local Centres

Anlaby Road 5,313 3,453

Chanterlands Avenue 2,313 1,503

Gipsyville 850 553

Newland Avenue 5,491 3,569

Spring Bank 2,251 1,463

Sub-Total 16,218 10,542

Important Local Centres

Kingswood 12,075 7,849

Other Important Local Centres 9,782 6,358

Sub-Total 21,857 14,207

Retail Warehouse

Kingston Retail Park 11,520 9,990

The Junction /St Andrews Quay 30,675 27,680

Clough Road Total 18,680 11,530

Stoneferry 14,855 12,134

Other Retail Warehouses 12,946 11,032

Sub-Total 88,676 72,366

Other comparison sales within food stores n/a 11,513

Grand Total 321,333 246,461

Source: Hull City Council

IGD 2009

Appendix B

Convenience Retail Assessment

Table 1B : Population Projections

Scenario 1 - ONS Based Projections

Zone 2001 2009 2016 2021 2026

Zone 1: East Hull 41,309 40,208 42,615 44,240 45,788

Zone 2: North East Hull 73,699 76,508 81,087 84,179 87,125

Zone 3: North Hull 88,229 90,685 96,113 99,778 103,270

Zone 4: Central & West Hull 45,609 49,264 52,213 54,204 56,101

Hull City Sub-Total* 248,846 256,665 272,028 282,401 292,284

Zone 5: Western Suburbs 42,112 44,498 48,152 50,922 53,588

Zone 6: Hedon & Withernsea 39,682 42,295 45,768 48,401 50,935

Zone 7: Driffield & Hornsea 37,876 43,143 46,686 49,371 51,956

Zone 8: Beverley 57,130 62,673 67,819 71,720 75,475

Zone 9: Goole & Market Weigthon 71,112 78,361 84,795 89,673 94,367

Zone 10: South of Humber 35,382 38,285 41,455 43,032 44,880

Rest of Study Area Sub-Total 283,294 309,255 334,675 353,119 371,201

Study Area Total 532,140 565,920 606,703 635,520 663,485

Scenario 2 - Hull City Council Based Projections

Zone 2001 2009 2016 2021 2026

Zone 1: East Hull 41,309 39,483 39,787 40,004 40,221

Zone 2: North East Hull 73,699 75,127 75,706 76,119 76,532

Zone 3: North Hull 88,229 89,049 89,735 90,224 90,714

Zone 4: Central & West Hull 45,609 48,375 48,748 49,014 49,280

Hull City Sub-Total* 248,846 252,034 253,976 255,361 256,747

Zone 5: Western Suburbs 42,112 44,335 47,950 50,532 53,114

Zone 6: Hedon & Withernsea 39,682 42,140 45,576 48,030 50,484

Zone 7: Driffield & Hornsea 37,876 42,984 46,489 48,993 51,496

Zone 8: Beverley 57,130 62,443 67,534 71,171 74,807

Zone 9: Goole & Market Weigthon 71,112 78,073 84,439 88,985 93,532

Zone 10: South of Humber 35,382 37,984 40,449 42,211 43,972

Rest of Study Area Sub-Total 283,294 307,959 332,437 349,922 367,405

Study Area Total 532,140 559,993 586,413 605,283 624,152

Source: 2001 Census * NB - postcode based area is approximation of LA boundary

ONS Projections (Scenario 1)

Hull City Council/GVA

Table 2B: Convenience Goods Expenditure Per Capita (2007 Prices)

Expenditure Per Capita 2009 2016 2021 2026

Hull City Area

Zone 1: East Hull £1,581 £1,614 £1,655 £1,697

Zone 2: North East Hull £1,659 £1,694 £1,736 £1,780

Zone 3: North Hull £1,651 £1,686 £1,728 £1,772

Zone 4: Central & West Hull £1,625 £1,659 £1,701 £1,744

Rest of Study Area

Zone 5: Western Suburbs £1,840 £1,878 £1,926 £1,974

Zone 6: Hedon & Withernsea £1,742 £1,779 £1,824 £1,870

Zone 7: Driffield & Hornsea £1,778 £1,815 £1,861 £1,908

Zone 8: Beverley £1,769 £1,806 £1,852 £1,898

Zone 9: Goole & Market Weighton £1,777 £1,814 £1,860 £1,907

Zone 10: South of Humber £1,741 £1,778 £1,823 £1,869

Sources:

Experian local estimates of 2007 convenience goods expenditure per capita

Excluding special forms of trading - 2.0% in 2009 and 2.8% in 2016 and beyond

Experian Business Strategies - forecast annual growth rates for 2007 to 2011 (0.9%, -0.5%, -0.2% and 0.6%)

Experian Business Strategies - ultra long term growth rate adopted beyond 2011 (0.5% per annum)

Table 3B: Total Available Convenience Goods Expenditure (£M - 2007 Prices)

2009 2016 2021 2026

Scenario 1

Zone 1: East Hull £63.57 £68.78 £73.22 £77.70

Zone 2: North East Hull £126.93 £137.36 £146.13 £155.08

Zone 3: North Hull £149.72 £162.05 £172.42 £182.99

Zone 4: Central & West Hull £80.05 £86.62 £92.20 £97.84

Hull City Sub-Total £420.27 £454.81 £483.97 £513.62

Zone 5: Western Suburbs £81.88 £90.43 £98.08 £105.78

Zone 6: Hedon & Withernsea £73.68 £81.42 £88.28 £95.25

Zone 7: Driffield & Hornsea £76.71 £84.74 £91.88 £99.13

Zone 8: Beverley £110.87 £122.48 £132.83 £143.25

Zone 9: Goole & Market Weigthon £139.25 £153.82 £166.79 £179.96

Zone 10: South of Humber £66.65 £73.71 £78.45 £83.88

Rest of Study Area Sub-Total £549.03 £606.59 £656.30 £707.25

Catchment Area Total £969.30 £1,061.40 £1,140.27 £1,220.87

Scenario 2

Zone 1: East Hull £62.42 £64.22 £66.21 £68.26

Zone 2: North East Hull £124.64 £128.25 £132.14 £136.23

Zone 3: North Hull £147.02 £151.29 £155.91 £160.75

Zone 4: Central & West Hull £78.61 £80.87 £83.37 £85.94

Hull City Sub-Total £412.69 £424.63 £437.63 £451.17

Zone 5: Western Suburbs £81.58 £90.05 £97.32 £104.85

Zone 6: Hedon & Withernsea £73.41 £81.08 £87.61 £94.41

Zone 7: Driffield & Hornsea £76.43 £84.38 £91.18 £98.25

Zone 8: Beverley £110.46 £121.97 £131.81 £141.98

Zone 9: Goole & Market Weigthon £138.74 £153.17 £165.51 £178.37

Zone 10: South of Humber £66.13 £71.92 £76.95 £82.18

Rest of Study Area Sub-Total £546.74 £602.56 £650.38 £700.04

Catchment Area Total £959.42 £1,027.19 £1,088.01 £1,151.21

Sources: Table 1B and Table 2B

Table 4B: Convenience Shopping Penetration Rates 2009

Area/Type of Facilities Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow

Hull City

Food superstores in East Hull 62% 68% 5% 4% 2% 30% 16% 6% 2% 0% 2%

Food superstores in West & Central Hull 8% 7% 52% 72% 60% 8% 2% 9% 6% 3% 2%

Other food stores/small shops in Hull 28% 23% 34% 22% 33% 5% 4% 14% 4% 3% 2%

Hull Total 98% 98% 91% 98% 95% 43% 22% 29% 12% 6% n/a

Other Destinations Outside Hull 2% 2% 9% 2% 5% 57% 78% 71% 88% 94% n/a

TOTAL 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a

Sources: NEMS Household Survey October 2009 and NLP analysis.

Table 5B: Convenience Turnover in Hull 2009 - Scenario 1 (£Millions)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Total

Inflow Turnover

Available Expenditure 2009 £M £63.57 £126.93 £149.72 £80.05 £81.88 £73.68 £76.71 £110.87 £139.25 £66.65

Food superstores in East Hull £39.41 £86.31 £7.49 £3.20 £1.64 £22.10 £12.27 £6.65 £2.78 £0.00 £3.71 £185.57

Food superstores in West & Central Hull £5.09 £8.88 £77.85 £57.64 £49.13 £5.89 £1.53 £9.98 £8.35 £2.00 £4.62 £230.97

Other food stores/small shops in Hull £17.80 £29.19 £50.91 £17.61 £27.02 £3.68 £3.07 £15.52 £5.57 £2.00 £3.52 £175.89

HULL TOTAL £62.30 £124.39 £136.25 £78.45 £77.78 £31.68 £16.88 £32.15 £16.71 £4.00 £11.85 £592.43

Other Destinations Outside Hull £1.27 £2.54 £13.47 £1.60 £4.09 £42.00 £59.83 £78.72 £122.54 £62.65 n/a £388.72

TOTAL £63.57 £126.93 £149.72 £80.05 £81.88 £73.68 £76.71 £110.87 £139.25 £66.65 n/a n/a

Sources: Tables 3B and 4B

Table 6B: Convenience Turnover in Hull 2009 - Scenario 2 (£Millions)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Total

Inflow Turnover

Available Expenditure 2009 £M £62.42 £124.64 £147.02 £78.61 £81.58 £73.41 £76.43 £110.46 £138.74 £66.13

Food superstores in East Hull £38.70 £84.75 £7.35 £3.14 £1.63 £22.02 £12.23 £6.63 £2.77 £0.00 £3.66 £182.89

Food superstores in West & Central Hull £4.99 £8.72 £76.45 £56.60 £48.95 £5.87 £1.53 £9.94 £8.32 £1.98 £4.56 £227.92

Other food stores/small shops in Hull £17.48 £28.67 £49.99 £17.29 £26.92 £3.67 £3.06 £15.46 £5.55 £1.98 £3.47 £173.54

HULL TOTAL £61.17 £122.14 £133.79 £77.04 £77.50 £31.57 £16.81 £32.03 £16.65 £3.97 £11.69 £584.36

Other Destinations Outside Hull £1.25 £2.49 £13.23 £1.57 £4.08 £41.84 £59.61 £78.43 £122.09 £62.16 n/a £386.76

TOTAL £62.42 £124.64 £147.02 £78.61 £81.58 £73.41 £76.43 £110.46 £138.74 £66.13 n/a n/a

Sources: Tables 3B and 4B

Table 7B: Convenience Turnover in Hull 2016 - Scenario 1 (£Millions)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Total

Inflow Turnover

Available Expenditure 2016 £M £68.78 £137.36 £162.05 £86.62 £90.43 £81.42 £84.74 £122.48 £153.82 £73.71

Food superstores in East Hull £42.64 £93.41 £8.10 £3.46 £1.81 £24.43 £13.56 £7.35 £3.08 £0.00 £4.04 £201.87

Food superstores in West & Central Hull £5.50 £9.62 £84.26 £62.37 £54.26 £6.51 £1.69 £11.02 £9.23 £2.21 £5.03 £251.71

Other food stores/small shops in Hull £19.26 £31.59 £55.10 £19.06 £29.84 £4.07 £3.39 £17.15 £6.15 £2.21 £3.83 £191.65

HULL TOTAL £67.40 £134.61 £147.46 £84.89 £85.91 £35.01 £18.64 £35.52 £18.46 £4.42 £12.90 £645.24

Other Destinations Outside Hull £1.38 £2.75 £14.58 £1.73 £4.52 £46.41 £66.09 £86.96 £135.36 £69.28 n/a £429.07

TOTAL £68.78 £137.36 £162.05 £86.62 £90.43 £81.42 £84.74 £122.48 £153.82 £73.71 n/a n/a

Sources: Tables 3B and 4B

Table 8B: Convenience Turnover in Hull 2016 - Scenario 2 (£Millions)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Total

Inflow Turnover

Available Expenditure 2016 £M £64.22 £128.25 £151.29 £80.87 £90.05 £81.08 £84.38 £121.97 £153.17 £71.92

Food superstores in East Hull £39.81 £87.21 £7.56 £3.23 £1.80 £24.32 £13.50 £7.32 £3.06 £0.00 £3.83 £191.66

Food superstores in West & Central Hull £5.14 £8.98 £78.67 £58.23 £54.03 £6.49 £1.69 £10.98 £9.19 £2.16 £4.81 £240.35

Other food stores/small shops in Hull £17.98 £29.50 £51.44 £17.79 £29.72 £4.05 £3.38 £17.08 £6.13 £2.16 £3.66 £182.87

HULL TOTAL £62.93 £125.68 £137.68 £79.26 £85.55 £34.86 £18.56 £35.37 £18.38 £4.32 £12.30 £614.88

Other Destinations Outside Hull £1.28 £2.56 £13.62 £1.62 £4.50 £46.22 £65.81 £86.60 £134.79 £67.60 n/a £424.61

TOTAL £64.22 £128.25 £151.29 £80.87 £90.05 £81.08 £84.38 £121.97 £153.17 £71.92 n/a n/a

Sources: Tables 3B and 4B

Table 9B: Convenience Turnover in Hull 2021 - Scenario 1 (£Millions)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Total

Inflow Turnover

Available Expenditure 2021 £M £73.22 £146.13 £172.42 £92.20 £98.08 £88.28 £91.88 £132.83 £166.79 £78.45

Food superstores in East Hull £45.39 £99.37 £8.62 £3.69 £1.96 £26.49 £14.70 £7.97 £3.34 £0.00 £4.32 £215.84

Food superstores in West & Central Hull £5.86 £10.23 £89.66 £66.38 £58.85 £7.06 £1.84 £11.95 £10.01 £2.35 £5.39 £269.58

Other food stores/small shops in Hull £20.50 £33.61 £58.62 £20.28 £32.37 £4.41 £3.68 £18.60 £6.67 £2.35 £4.10 £205.20

HULL TOTAL £71.75 £143.21 £156.90 £90.36 £93.17 £37.96 £20.21 £38.52 £20.02 £4.71 £13.81 £690.62

Other Destinations Outside Hull £1.46 £2.92 £15.52 £1.84 £4.90 £50.32 £71.67 £94.31 £146.78 £73.74 n/a £463.46

TOTAL £73.22 £146.13 £172.42 £92.20 £98.08 £88.28 £91.88 £132.83 £166.79 £78.45 n/a n/a

Sources: Tables 3B and 4B

Table 10B: Convenience Turnover in Hull 2021 - Scenario 2 (£Millions)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Total

Inflow Turnover

Available Expenditure 2021 £M £66.21 £132.14 £155.91 £83.37 £97.32 £87.61 £91.18 £131.81 £165.51 £76.95

Food superstores in East Hull £41.05 £89.86 £7.80 £3.33 £1.95 £26.28 £14.59 £7.91 £3.31 £0.00 £4.00 £200.07

Food superstores in West & Central Hull £5.30 £9.25 £81.07 £60.03 £58.39 £7.01 £1.82 £11.86 £9.93 £2.31 £5.04 £252.02

Other food stores/small shops in Hull £18.54 £30.39 £53.01 £18.34 £32.12 £4.38 £3.65 £18.45 £6.62 £2.31 £3.83 £191.64

HULL TOTAL £64.88 £129.50 £141.88 £81.71 £92.46 £37.67 £20.06 £38.22 £19.86 £4.62 £12.87 £643.73

Other Destinations Outside Hull £1.32 £2.64 £14.03 £1.67 £4.87 £49.94 £71.12 £93.58 £145.65 £72.33 n/a £457.15

TOTAL £66.21 £132.14 £155.91 £83.37 £97.32 £87.61 £91.18 £131.81 £165.51 £76.95 n/a n/a

Sources: Tables 3B and 4B

Table 11B: Convenience Turnover in Hull 2026 - Scenario 1 (£Millions)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Total

Inflow Turnover

Available Expenditure 2026 £M £77.70 £155.08 £182.99 £97.84 £105.78 £95.25 £99.13 £143.25 £179.96 £83.88

Food superstores in East Hull £48.18 £105.46 £9.15 £3.91 £2.12 £28.57 £15.86 £8.60 £3.60 £0.00 £4.60 £230.04

Food superstores in West & Central Hull £6.22 £10.86 £95.16 £70.44 £63.47 £7.62 £1.98 £12.89 £10.80 £2.52 £5.75 £287.71

Other food stores/small shops in Hull £21.76 £35.67 £62.22 £21.52 £34.91 £4.76 £3.97 £20.06 £7.20 £2.52 £4.38 £218.95

HULL TOTAL £76.15 £151.98 £166.52 £95.88 £100.49 £40.96 £21.81 £41.54 £21.59 £5.03 £14.73 £736.70

Other Destinations Outside Hull £1.55 £3.10 £16.47 £1.96 £5.29 £54.29 £77.32 £101.71 £158.36 £78.85 n/a £498.91

TOTAL £77.70 £155.08 £182.99 £97.84 £105.78 £95.25 £99.13 £143.25 £179.96 £83.88 n/a n/a

Sources: Tables 3B and 4B

Table 12B: Convenience Turnover in Hull 2026 - Scenario 2 (£Millions)

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Total

Inflow Turnover

Available Expenditure 2026 £M £68.26 £136.23 £160.75 £85.94 £104.85 £94.41 £98.25 £141.98 £178.37 £82.18

Food superstores in East Hull £42.32 £92.63 £8.04 £3.44 £2.10 £28.32 £15.72 £8.52 £3.57 £0.00 £4.18 £208.83

Food superstores in West & Central Hull £5.46 £9.54 £83.59 £61.88 £62.91 £7.55 £1.97 £12.78 £10.70 £2.47 £5.28 £264.12

Other food stores/small shops in Hull £19.11 £31.33 £54.65 £18.91 £34.60 £4.72 £3.93 £19.88 £7.13 £2.47 £4.01 £200.75

HULL TOTAL £66.89 £133.50 £146.28 £84.23 £99.60 £40.59 £21.62 £41.18 £21.40 £4.93 £13.47 £673.69

Other Destinations Outside Hull £1.37 £2.72 £14.47 £1.72 £5.24 £53.81 £76.64 £100.81 £156.96 £77.25 n/a £490.99

TOTAL £68.26 £136.23 £160.75 £85.94 £104.85 £94.41 £98.25 £141.98 £178.37 £82.18 n/a n/a

Sources: Tables 3B and 4B

Table 13B: Scenario 1 - Convenience Goods Capacity in Hull 2009 to 2026

2009 2016 2021 2026

Avaibale Expenditure £M

Food superstores in East Hull 185.57 201.87 215.84 230.04

Food superstores in West & Central Hull 230.97 251.71 269.58 287.71

Other food stores/small shops in Hull 175.89 191.65 205.20 218.95

Sub-Total 592.43 645.24 690.62 736.70

Existing Floorspace Benchmark Turnover £M

Food superstores in East Hull 186.27 189.65 192.51 195.41

Food superstores in West & Central Hull 248.93 253.44 257.27 261.15

Other food stores/small shops in Hull 187.34 190.74 193.62 196.54

Sub-Total 622.54 633.83 643.39 653.10

Deficit/Surplus Expenditure £M

Food superstores in East Hull -0.70 12.22 23.33 34.63

Food superstores in West & Central Hull -17.96 -1.73 12.31 26.56

Other food stores/small shops in Hull -11.45 0.91 11.58 22.42

Sub-Total -30.11 11.41 47.23 83.60

Turnover Density New Floorspace £ Per Sq M Net (1)

Food superstores 12,000 12,218 12,402 12,589

Other food stores/small shops in Hull 5,000 5,091 5,167 5,245

Sales Floorspace Capacity Sq M Net

Food superstores in East Hull n/a 1,001 1,882 2,750

Food superstores in West & Central Hull n/a n/a 993 2,109

Other food stores/small shops in Hull n/a 179 2,241 4,273

Sub-Total n/a 1,180 5,115 9,133

Gross Floorspace Capacity Sq M (2)

Food superstores in East Hull n/a 1,539 2,895 4,232

Food superstores in West & Central Hull n/a n/a 1,527 3,245

Other food stores/small shops in Hull n/a 276 3,448 6,574

Sub-Total n/a 1,815 7,870 14,051

Notes: -

1 - turnover density expected to grow by 0.3% per annum after 2010.

2 - Net to gross ratio 65%.

Sources: Table 1A, 5B, 7B, 9B and 11B

Table 14B: Scenario 2 - Convenience Goods Capacity in Hull 2009 to 2026

2009 2016 2021 2026

Avaibale Expenditure £M

Food superstores in East Hull 182.89 191.66 200.07 208.83

Food superstores in West & Central Hull 227.92 240.35 252.02 264.12

Other food stores/small shops in Hull 173.54 182.87 191.64 200.75

Sub-Total 584.36 614.88 643.73 673.69

Existing Floorspace Benchmark Turnover £M

Food superstores in East Hull 186.27 189.65 192.51 195.41

Food superstores in West & Central Hull 248.93 253.44 257.27 261.15

Other food stores/small shops in Hull 187.34 190.74 193.62 196.54

Sub-Total 622.54 633.83 643.39 653.10

Deficit/Surplus Expenditure £M

Food superstores in East Hull -3.38 2.01 7.56 13.41

Food superstores in West & Central Hull -21.01 -13.09 -5.25 2.97

Other food stores/small shops in Hull -13.80 -7.87 -1.98 4.21

Sub-Total -38.18 -18.95 0.33 20.59

Turnover Density New Floorspace £ Per Sq M Net (1)

Food superstores 12,000 12,218 12,402 12,589

Other food stores/small shops in Hull 5,000 5,091 5,167 5,245

Sales Floorspace Capacity Sq M Net

Food superstores in East Hull n/a 165 610 1,066

Food superstores in West & Central Hull n/a n/a n/a 236

Other food stores/small shops in Hull n/a n/a n/a 803

Sub-Total n/a 165 610 2,104

Gross Floorspace Capacity Sq M (2)

Food superstores in East Hull n/a 253 938 1,639

Food superstores in West & Central Hull n/a n/a n/a 363

Other food stores/small shops in Hull n/a n/a n/a 1,235

Sub-Total n/a 253 938 3,237

Notes: -

1 - turnover density expected to grow by 0.3% per annum after 2010.

2 - Net to gross ratio 65%.

Sources: Table 1A, 6B, 8B, 10B and 12B

Appendix C

Comparison Retail Assessment

Table 1C: Comparison Goods Expenditure Per Capita (2007 Prices)

Expenditure Per Capita 2009 2016 2021 2026

Hull City

Zone 1: East Hull £2,552 £3,204 £4,032 £5,072

Zone 2: North East Hull £2,747 £3,450 £4,341 £5,461

Zone 3: North Hull £2,809 £3,528 £4,439 £5,585

Zone 4: Central & West Hull £2,718 £3,413 £4,294 £5,402

Rest of Study Area

Zone 5: Western Suburbs £3,417 £4,291 £5,399 £6,793

Zone 6: Hedon & Withernsea £3,174 £3,986 £5,015 £6,309

Zone 7: Driffield & Hornsea £3,277 £4,115 £5,177 £6,514

Zone 8: Beverley £3,287 £4,128 £5,194 £6,535

Zone 9: Goole & Market Weighton £3,343 £4,198 £5,282 £6,645

Zone 10: South of Humber £3,181 £3,995 £5,027 £6,324

Sources:

Experian local estimates of 2007 comparison goods expenditure per capita

Excluding special froms of trading - 8.1% in 2009, 8.5% in 2010, 8.9% in 2011 and beyond

Experian Business Strategies - forecast annual growth rates for 2007 to 2011 (2.7%, 1.1%,- 0.4% and 1.1%)

Experian Business Strategies - ultra long term growth rate adopted beyond 2011 (4.7% per annum)

Table 2C: Total Available Comparison Goods Expenditure (£M - 2007 Prices)

Expenditure 2009 2016 2021 2026

Scenario 1

Zone 1: East Hull £102.61 £136.54 £178.38 £232.24

Zone 2: North East Hull £210.17 £279.75 £365.42 £475.79

Zone 3: North Hull £254.73 £339.09 £442.91 £576.76

Zone 4: Central & West Hull £133.90 £178.20 £232.75 £303.06

Hull City Sub-Total £701.41 £933.58 £1,219.46 £1,587.85

Zone 5: Western Suburbs £152.05 £206.62 £274.93 £364.02

Zone 6: Hedon & Withernsea £134.24 £182.43 £242.73 £321.35

Zone 7: Driffield & Hornsea £141.38 £192.11 £255.59 £338.44

Zone 8: Beverley £206.01 £279.96 £372.51 £493.23

Zone 9: Goole & Market Weigthon £261.96 £355.97 £473.65 £627.07

Zone 10: South of Humber £121.78 £165.61 £216.32 £283.82

Rest of Study Area Sub-Total £1,017.43 £1,382.70 £1,835.74 £2,427.93

Catchment Area Total £1,718.84 £2,316.28 £3,055.20 £4,015.78

Scenario 2

Zone 1: East Hull £100.76 £127.48 £161.30 £204.00

Zone 2: North East Hull £206.37 £261.19 £330.43 £417.94

Zone 3: North Hull £250.14 £316.59 £400.50 £506.64

Zone 4: Central & West Hull £131.48 £166.38 £210.47 £266.21

Hull City Sub-Total £688.76 £871.63 £1,102.70 £1,394.79

Zone 5: Western Suburbs £151.49 £205.75 £272.82 £360.80

Zone 6: Hedon & Withernsea £133.75 £181.67 £240.87 £318.50

Zone 7: Driffield & Hornsea £140.86 £191.30 £253.64 £335.44

Zone 8: Beverley £205.25 £278.78 £369.66 £488.86

Zone 9: Goole & Market Weigthon £261.00 £354.47 £470.02 £621.52

Zone 10: South of Humber £120.83 £161.59 £212.19 £278.08

Rest of Study Area Sub-Total £1,013.18 £1,373.57 £1,819.21 £2,403.21

Catchment Area Total £1,701.94 £2,245.20 £2,921.90 £3,798.01

Table 3C: Scenario 1 - Comparison Expenditure Penetration Rates and Turnover 2009

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Expenditure 2009 £102.61 £210.17 £254.73 £133.90 £152.05 £134.24 £141.38 £206.01 £261.96 £121.78 n/a £1,718.84

Market Share

Hull City Centre 46% 45% 46% 47% 33% 36% 20% 22% 16% 7% 15%

Retail warehouses in Hull 13% 18% 17% 12% 15% 11% 9% 11% 7% 0% 5%

Other Hull 20% 20% 20% 18% 13% 16% 12% 8% 4% 1% 5%

Hull Total 79% 83% 83% 77% 61% 63% 41% 41% 27% 8% n/a

Other Destinations 21% 17% 17% 23% 39% 37% 59% 59% 73% 92% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Turnover £M

Hull City Centre £47.20 £94.58 £117.18 £62.93 £50.18 £48.33 £28.28 £45.32 £41.91 £8.52 £96.08 £640.50

Retail warehouses in Hull £13.34 £37.83 £43.30 £16.07 £22.81 £14.77 £12.72 £22.66 £18.34 £0.00 £10.62 £212.46

Other Hull £20.52 £42.03 £50.95 £24.10 £19.77 £21.48 £16.97 £16.48 £10.48 £1.22 £11.79 £235.78

Hull Total £81.06 £174.44 £211.43 £103.10 £92.75 £84.57 £57.97 £84.46 £70.73 £9.74 £118.49 £1,088.75

Other Destinations Outside Hull £21.55 £35.73 £43.30 £30.80 £59.30 £49.67 £83.41 £121.54 £191.23 £112.04 n/a £748.58

TOTAL £102.61 £210.17 £254.73 £133.90 £152.05 £134.24 £141.38 £206.01 £261.96 £121.78 n/a n/a

Sources: NEMS Household Survey October 2009 and NLP analysis.

Table 4C: Scenario 2 - Comparison Expenditure Penetration Rates and Turnover 2009

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Expenditure 2009 £100.76 £206.37 £250.14 £131.48 £151.49 £133.75 £140.86 £205.25 £261.00 £120.83 n/a £1,701.94

Market Share

Hull City Centre 46% 45% 46% 47% 33% 36% 20% 22% 16% 7% 15%

Retail warehouses in Hull 13% 18% 17% 12% 15% 11% 9% 11% 7% 0% 5%

Other Hull 20% 20% 20% 18% 13% 16% 12% 8% 4% 1% 5%

Hull Total 79% 83% 83% 77% 61% 63% 41% 41% 27% 8% n/a

Other Destinations 21% 17% 17% 23% 39% 37% 59% 59% 73% 92% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Turnover £M

Hull City Centre £46.35 £92.87 £115.06 £61.80 £49.99 £48.15 £28.17 £45.16 £41.76 £8.46 £94.90 £632.67

Retail warehouses in Hull £13.10 £37.15 £42.52 £15.78 £22.72 £14.71 £12.68 £22.58 £18.27 £0.00 £10.50 £210.01

Other Hull £20.15 £41.27 £50.03 £23.67 £19.69 £21.40 £16.90 £16.42 £10.44 £1.21 £11.64 £232.83

Hull Total £79.60 £171.29 £207.62 £101.24 £92.41 £84.26 £57.75 £84.15 £70.47 £9.67 £117.04 £1,075.51

Other Destinations Outside Hull £21.16 £35.08 £42.52 £30.24 £59.08 £49.49 £83.11 £121.10 £190.53 £111.16 n/a £743.47

TOTAL £100.76 £206.37 £250.14 £131.48 £151.49 £133.75 £140.86 £205.25 £261.00 £120.83 n/a n/a

Sources: NEMS Household Survey October 2009 and NLP analysis.

Table 5C: Scenario 1 - Comparison Expenditure Penetration Rates and Turnover 2016

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Expenditure 2016 £136.54 £279.75 £339.09 £178.20 £206.62 £182.43 £192.11 £279.96 £355.97 £165.61 n/a £2,316.28

Market Share

Hull City Centre 46% 45% 46% 47% 33% 36% 20% 22% 16% 7% 15%

Retail warehouses in Hull 13% 18% 17% 12% 15% 11% 9% 11% 7% 0% 5%

Other Hull 20% 20% 20% 18% 13% 16% 12% 8% 4% 1% 5%

Hull Total 79% 83% 83% 77% 61% 63% 41% 41% 27% 8% n/a

Other Destinations 21% 17% 17% 23% 39% 37% 59% 59% 73% 92% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Turnover £M

Hull City Centre £62.81 £125.89 £155.98 £83.76 £68.18 £65.68 £38.42 £61.59 £56.96 £11.59 £128.97 £859.83

Retail warehouses in Hull £17.75 £50.36 £57.64 £21.38 £30.99 £20.07 £17.29 £30.80 £24.92 £0.00 £14.27 £285.47

Other Hull £27.31 £55.95 £67.82 £32.08 £26.86 £29.19 £23.05 £22.40 £14.24 £1.66 £15.82 £316.36

Hull Total £107.87 £232.19 £281.44 £137.22 £126.04 £114.93 £78.77 £114.78 £96.11 £13.25 £159.07 £1,461.66

Other Destinations Outside Hull £28.67 £47.56 £57.64 £40.99 £80.58 £67.50 £113.35 £165.17 £259.86 £152.36 n/a £1,013.69

TOTAL £136.54 £279.75 £339.09 £178.20 £206.62 £182.43 £192.11 £279.96 £355.97 £165.61 n/a n/a

Sources: NEMS Household Survey October 2009 and NLP analysis.

Table 6C: Scenario 2 - Comparison Expenditure Penetration Rates and Turnover 2016

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Expenditure 2016 £127.48 £261.19 £316.59 £166.38 £205.75 £181.67 £191.30 £278.78 £354.47 £161.59 n/a £2,245.20

Market Share

Hull City Centre 46% 45% 46% 47% 33% 36% 20% 22% 16% 7% 15%

Retail warehouses in Hull 13% 18% 17% 12% 15% 11% 9% 11% 7% 0% 5%

Other Hull 20% 20% 20% 18% 13% 16% 12% 8% 4% 1% 5%

Hull Total 79% 83% 83% 77% 61% 63% 41% 41% 27% 8% n/a

Other Destinations 21% 17% 17% 23% 39% 37% 59% 59% 73% 92% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Turnover £M

Hull City Centre £58.64 £117.53 £145.63 £78.20 £67.90 £65.40 £38.26 £61.33 £56.72 £11.31 £123.69 £824.61

Retail warehouses in Hull £16.57 £47.01 £53.82 £19.97 £30.86 £19.98 £17.22 £30.67 £24.81 £0.00 £13.73 £274.65

Other Hull £25.50 £52.24 £63.32 £29.95 £26.75 £29.07 £22.96 £22.30 £14.18 £1.62 £15.15 £303.02

Hull Total £100.71 £216.78 £262.77 £128.11 £125.51 £114.45 £78.43 £114.30 £95.71 £12.93 £152.57 £1,402.27

Other Destinations Outside Hull £26.77 £44.40 £53.82 £38.27 £80.24 £67.22 £112.87 £164.48 £258.77 £148.67 n/a £995.50

TOTAL £127.48 £261.19 £316.59 £166.38 £205.75 £181.67 £191.30 £278.78 £354.47 £161.59 n/a n/a

Sources: NEMS Household Survey October 2009 and NLP analysis.

Table 7C: Scenario 1 - Comparison Expenditure Penetration Rates and Turnover 2021

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Expenditure 2021 £178.38 £365.42 £442.91 £232.75 £274.93 £242.73 £255.59 £372.51 £473.65 £216.32 n/a £3,055.20

Market Share

Hull City Centre 46% 45% 46% 47% 33% 36% 20% 22% 16% 7% 15%

Retail warehouses in Hull 13% 18% 17% 12% 15% 11% 9% 11% 7% 0% 5%

Other Hull 20% 20% 20% 18% 13% 16% 12% 8% 4% 1% 5%

Hull Total 79% 83% 83% 77% 61% 63% 41% 41% 27% 8% n/a

Other Destinations 21% 17% 17% 23% 39% 37% 59% 59% 73% 92% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Turnover £M

Hull City Centre £82.05 £164.44 £203.74 £109.39 £90.73 £87.38 £51.12 £81.95 £75.78 £15.14 £169.72 £1,131.45

Retail warehouses in Hull £23.19 £65.78 £75.30 £27.93 £41.24 £26.70 £23.00 £40.98 £33.16 £0.00 £18.80 £376.07

Other Hull £35.68 £73.08 £88.58 £41.90 £35.74 £38.84 £30.67 £29.80 £18.95 £2.16 £20.81 £416.21

Hull Total £140.92 £303.30 £367.62 £179.22 £167.71 £152.92 £104.79 £152.73 £127.89 £17.31 £209.33 £1,923.73

Other Destinations Outside Hull £37.46 £62.12 £75.30 £53.53 £107.22 £89.81 £150.80 £219.78 £345.77 £199.02 n/a £1,340.81

TOTAL £178.38 £365.42 £442.91 £232.75 £274.93 £242.73 £255.59 £372.51 £473.65 £216.32 n/a n/a

Sources: NEMS Household Survey October 2009 and NLP analysis.

Table 8C: Scenario 2 - Comparison Expenditure Penetration Rates and Turnover 2021

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Expenditure 2021 £161.30 £330.43 £400.50 £210.47 £272.82 £240.87 £253.64 £369.66 £470.02 £212.19 n/a £2,921.90

Market Share

Hull City Centre 46% 45% 46% 47% 33% 36% 20% 22% 16% 7% 15%

Retail warehouses in Hull 13% 18% 17% 12% 15% 11% 9% 11% 7% 0% 5%

Other Hull 20% 20% 20% 18% 13% 16% 12% 8% 4% 1% 5%

Hull Total 79% 83% 83% 77% 61% 63% 41% 41% 27% 8% n/a

Other Destinations 21% 17% 17% 23% 39% 37% 59% 59% 73% 92% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Turnover £M

Hull City Centre £74.20 £148.69 £184.23 £98.92 £90.03 £86.71 £50.73 £81.33 £75.20 £14.85 £159.69 £1,064.58

Retail warehouses in Hull £20.97 £59.48 £68.09 £25.26 £40.92 £26.50 £22.83 £40.66 £32.90 £0.00 £17.77 £355.37

Other Hull £32.26 £66.09 £80.10 £37.88 £35.47 £38.54 £30.44 £29.57 £18.80 £2.12 £19.54 £390.81

Hull Total £127.42 £274.26 £332.42 £162.06 £166.42 £151.75 £103.99 £151.56 £126.91 £16.98 £197.00 £1,810.76

Other Destinations Outside Hull £33.87 £56.17 £68.09 £48.41 £106.40 £89.12 £149.65 £218.10 £343.11 £195.22 n/a £1,308.14

TOTAL £161.30 £330.43 £400.50 £210.47 £272.82 £240.87 £253.64 £369.66 £470.02 £212.19 n/a n/a

Sources: NEMS Household Survey October 2009 and NLP analysis.

Table 9C: Scenario 1 - Comparison Expenditure Penetration Rates and Turnover 2026

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Expenditure 2026 £232.24 £475.79 £576.76 £303.06 £364.02 £321.35 £338.44 £493.23 £627.07 £283.82 n/a £4,015.78

Market Share

Hull City Centre 46% 45% 46% 47% 33% 36% 20% 22% 16% 7% 15%

Retail warehouses in Hull 13% 18% 17% 12% 15% 11% 9% 11% 7% 0% 5%

Other Hull 20% 20% 20% 18% 13% 16% 12% 8% 4% 1% 5%

Hull Total 79% 83% 83% 77% 61% 63% 41% 41% 27% 8% n/a

Other Destinations 21% 17% 17% 23% 39% 37% 59% 59% 73% 92% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Turnover £M

Hull City Centre £106.83 £214.11 £265.31 £142.44 £120.13 £115.69 £67.69 £108.51 £100.33 £19.87 £222.51 £1,483.40

Retail warehouses in Hull £30.19 £85.64 £98.05 £36.37 £54.60 £35.35 £30.46 £54.26 £43.89 £0.00 £24.67 £493.49

Other Hull £46.45 £95.16 £115.35 £54.55 £47.32 £51.42 £40.61 £39.46 £25.08 £2.84 £27.28 £545.52

Hull Total £183.47 £394.91 £478.71 £233.35 £222.05 £202.45 £138.76 £202.22 £169.31 £22.71 £274.46 £2,522.40

Other Destinations Outside Hull £48.77 £80.88 £98.05 £69.70 £141.97 £118.90 £199.68 £291.01 £457.76 £261.12 n/a £1,767.84

TOTAL £232.24 £475.79 £576.76 £303.06 £364.02 £321.35 £338.44 £493.23 £627.07 £283.82 n/a n/a

Sources: NEMS Household Survey October 2009 and NLP analysis.

Table 10C: Scenario 2 - Comparison Expenditure Penetration Rates and Turnover 2026

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Expenditure 2026 £204.00 £417.94 £506.64 £266.21 £360.80 £318.50 £335.44 £488.86 £621.52 £278.08 n/a £3,798.01

Market Share

Hull City Centre 46% 45% 46% 47% 33% 36% 20% 22% 16% 7% 15%

Retail warehouses in Hull 13% 18% 17% 12% 15% 11% 9% 11% 7% 0% 5%

Other Hull 20% 20% 20% 18% 13% 16% 12% 8% 4% 1% 5%

Hull Total 79% 83% 83% 77% 61% 63% 41% 41% 27% 8% n/a

Other Destinations 21% 17% 17% 23% 39% 37% 59% 59% 73% 92% n/a

Market Share Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% n/a

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10 Inflow Total

£M

Turnover £M

Hull City Centre £93.84 £188.07 £233.05 £125.12 £119.07 £114.66 £67.09 £107.55 £99.44 £19.47 £206.00 £1,373.37

Retail warehouses in Hull £26.52 £75.23 £86.13 £31.95 £54.12 £35.04 £30.19 £53.78 £43.51 £0.00 £22.97 £459.42

Other Hull £40.80 £83.59 £101.33 £47.92 £46.90 £50.96 £40.25 £39.11 £24.86 £2.78 £25.18 £503.69

Hull Total £161.16 £346.89 £420.51 £204.98 £220.09 £200.66 £137.53 £200.43 £167.81 £22.25 £254.16 £2,336.47

Other Destinations Outside Hull £42.84 £71.05 £86.13 £61.23 £140.71 £117.85 £197.91 £288.43 £453.71 £255.83 n/a £1,715.69

TOTAL £204.00 £417.94 £506.64 £266.21 £360.80 £318.50 £335.44 £488.86 £621.52 £278.08 n/a n/a

Sources: NEMS Household Survey October 2009 and NLP analysis.

Table 11C: Scenario 1 - Comparison Goods Capacity in Hull 2009 to 2026

2009 2016 2021 2026

Available Expenditure in Hull £M £1,088.75 £1,461.66 £1,923.73 £2,522.40

Projected Turnover of Existing Floorspace £M £1,088.75 £1,202.06 £1,327.17 £1,465.31

Surplus Expenditure £M n/a £259.60 £596.55 £1,057.10

Turnover Density £ Per Sq M Net 5,000 5,520 6,095 6,729

Sales Floorspace Capacity Sq M Net n/a 47,025 97,876 157,087

Gross Floorspace Capacity Sq M Gross n/a 62,700 130,502 209,450

Sources: Table 2A and 3C, 5C, 7C and 9C.

Table 12C: Scenario 2 - Comparison Goods Capacity in Hull 2009 to 2026

2009 2016 2021 2026

Available Expenditure in Hull £M £1,075.51 £1,402.27 £1,810.76 £2,336.47

Projected Turnover of Existing Floorspace £M £1,075.51 £1,187.44 £1,311.03 £1,447.49

Surplus Expenditure £M n/a £214.83 £499.73 £888.99

Turnover Density £ Per Sq M Net 5,000 5,520 6,095 6,729

Sales Floorspace Capacity Sq M Net n/a 38,915 81,990 132,106

Gross Floorspace Capacity Sq M Gross n/a 51,887 109,320 176,141

Sources: Table 2A and 4C, 6C, 8C and 10C.

Appendix D

Household Survey Results

Zone Hull Shopping Survey Page 1

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q01 In which town did you do your household's last main food and grocery shopping ?

Anlaby 3.9% 31 0.0% 0 0.0% 0 6.4% 8 7.5% 6 20.0% 14 0.0% 0 0.0% 0 2.4% 2 0.0% 0 2.0% 1

Barton 1.5% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 24.0% 12

Beverley 10.5% 84 0.0% 0 1.8% 2 8.0% 10 0.0% 0 2.9% 2 1.7% 1 12.0% 6 69.4% 59 3.0% 3 2.0% 1

Bilton 3.0% 24 7.1% 5 5.5% 6 0.0% 0 0.0% 0 0.0% 0 18.3% 11 4.0% 2 0.0% 0 0.0% 0 0.0% 0

Bradford 0.3% 2 0.0% 0 0.0% 0 0.8% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bridlington 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 4 0.0% 0 0.0% 0 0.0% 0

Brigg 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 14.0% 7

Brough 2.6% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 20.0% 20 0.0% 0

Castleford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Cottingham 1.3% 10 0.0% 0 0.0% 0 2.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 6 1.0% 1 0.0% 0

Driffield 2.6% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 42.0% 21 0.0% 0 0.0% 0 0.0% 0

Erifield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Featherstone 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Fleet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Goole 1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.0% 11 0.0% 0

Grimsby 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 7

Hedon 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hessle 4.5% 36 1.4% 1 0.9% 1 0.8% 1 10.0% 8 25.7% 18 3.3% 2 0.0% 0 2.4% 2 3.0% 3 0.0% 0

Hornsley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Hull 49.0% 392 90.0% 63 88.2% 97 78.4% 98 81.3% 65 32.9% 23 30.0% 18 20.0% 10 11.8% 10 7.0% 7 2.0% 1

Internet/Delivered 2.0% 16 0.0% 0 0.9% 1 0.8% 1 0.0% 0 1.4% 1 0.0% 0 4.0% 2 4.7% 4 6.0% 6 2.0% 1

Kingswood 0.4% 3 0.0% 0 1.8% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingswood Retail Park, Hull 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Leeds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Market Weighton 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 14 0.0% 0

Melton Mowbray 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Pocklington 1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.0% 11 0.0% 0

Scunthorpe 2.4% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 38.0% 19

Selby 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 6 0.0% 0

Sheffield 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Stirling, Scotland 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Willerby 1.9% 15 0.0% 0 0.0% 0 1.6% 2 0.0% 0 15.7% 11 0.0% 0 0.0% 0 1.2% 1 1.0% 1 0.0% 0

Winston 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Withernsea 2.6% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 35.0% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2 0.0% 0 12.0% 12 0.0% 0

(Don't know / can't

remember)

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 2

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q02 At which shop or store in (LOCATION MENTIONED AT Q01) did you do your household's last main food and grocery shopping?Those who mentioned Anlaby, Bilton, Cottingham, Hessle, Hull or Willerby at Q01

Aldi, Beverley Road, Hull 0.4% 2 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Aldi, Great Gutter Lane, East

Willerby

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Aldi, Preston Road, Hull 0.4% 2 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Aldi, Priory Way, Hull 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Bude Road,

Kingswood Retail Park,

Hull

11.2% 57 0.0% 0 39.4% 41 6.3% 7 0.0% 0 0.0% 0 0.0% 0 33.3% 4 23.8% 5 0.0% 0 0.0% 0

Asda, Hessle Road, Hull 11.2% 57 2.9% 2 1.9% 2 9.8% 11 41.8% 33 6.1% 4 3.2% 1 0.0% 0 9.5% 2 16.7% 2 0.0% 0

Asda, Main Road, Bilton 6.7% 34 13.0% 9 8.7% 9 0.0% 0 0.0% 0 0.0% 0 41.9% 13 25.0% 3 0.0% 0 0.0% 0 0.0% 0

Asda, The Mount Retail

Park, Mount Pleasant, Hull

8.1% 41 26.1% 18 10.6% 11 0.0% 0 3.8% 3 0.0% 0 19.4% 6 16.7% 2 0.0% 0 8.3% 1 0.0% 0

Co-Op, Chanterlands

Avenue, Hull

0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Farmfoods, King Street,

Cottingham

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 0.0% 0

Heron, Grampian Shopping

Centre, Bransholme

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heron, Hessle Road, Hull 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heron, King Street,

Cottingham

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 0.0% 0

Heron, Newland Avenue,

Hull

0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heron, Savoy Road, Hull 0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Allos Road, East

Hull

0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Holderness Road,

Hull

0.4% 2 0.0% 0 1.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Spring Bank, Hull 0.6% 3 0.0% 0 0.0% 0 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet/delivered 0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lidl, Cottingham Road, Hull 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lidl, Hessle Road, Hull 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lidl, Holderness Road, Hull 0.4% 2 1.4% 1 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer,

Whitefriargate, Hull

0.4% 2 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrison, Springfield Way,

Anlaby

12.8% 65 0.0% 0 0.0% 0 16.1% 18 17.7% 14 45.5% 30 0.0% 0 0.0% 0 9.5% 2 0.0% 0 50.0% 1

Morrisons, Holderness Road,

Hull

10.4% 53 33.3% 23 22.1% 23 0.0% 0 1.3% 1 1.5% 1 9.7% 3 0.0% 0 0.0% 0 16.7% 2 0.0% 0

Morrisons, Holderness Road,

Hull

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Springfield Way,

Anlaby

0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Netto, Anlaby Road, Hull 0.6% 3 0.0% 0 0.0% 0 0.9% 1 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone Hull Shopping Survey Page 3

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Netto, Beverley Road, Hull 1.0% 5 0.0% 0 0.0% 0 3.6% 4 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Netto, Craven Park, Preston

Road, Hull

0.2% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Netto, Eton Street, Hessle

Road, Hull

1.0% 5 0.0% 0 2.9% 3 0.0% 0 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Netto, Savoy Road, Hull 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

North Point Shopping

Centre, Hull

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 1 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, Anlaby

Road, Hull

1.0% 5 0.0% 0 0.0% 0 0.0% 0 2.5% 2 3.0% 2 0.0% 0 0.0% 0 0.0% 0 8.3% 1 0.0% 0

Sainsbury's, King Street,

Cottingham

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 1 0.0% 0

Sainsbury's, Sainsbury Way,

Hessle

6.5% 33 1.4% 1 0.0% 0 0.0% 0 15.2% 12 21.2% 14 3.2% 1 0.0% 0 9.5% 2 25.0% 3 0.0% 0

Sainsbury's, The Square,

Wllerby

0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsburys, Spring Bank.

Hull

0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsburys, Wold Road, Hull 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Somerfield, King Street,

Cottingham

1.2% 6 0.0% 0 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.0% 4 0.0% 0 0.0% 0

Somerfield, The Square,

Hessle

0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, St Steven's

Centre, Hull

8.5% 43 2.9% 2 1.9% 2 19.6% 22 8.9% 7 4.5% 3 12.9% 4 8.3% 1 0.0% 0 8.3% 1 50.0% 1

Tesco, Beverley Road, Hull 1.4% 7 0.0% 0 0.0% 0 4.5% 5 0.0% 0 0.0% 0 0.0% 0 8.3% 1 4.8% 1 0.0% 0 0.0% 0

Tesco, Bricknell Avenue,

Hull

0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Hall Road, Hull 6.9% 35 2.9% 2 3.8% 4 22.3% 25 1.3% 1 1.5% 1 0.0% 0 0.0% 0 9.5% 2 0.0% 0 0.0% 0

Tesco, Lycha Avenue, Hull 0.2% 1 0.0% 0 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Trinity Closed Markets,

Trinity Square, Hull

0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waitrose, Beverley Road,

Great Gutter Lane,

Willerby

1.8% 9 0.0% 0 0.0% 0 1.8% 2 0.0% 0 7.6% 5 0.0% 0 0.0% 0 4.8% 1 8.3% 1 0.0% 0

(Don't know / can't

remember)

1.8% 9 5.8% 4 1.9% 2 1.8% 2 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 508 69 104 112 79 66 31 12 21 12 2

Zone Hull Shopping Survey Page 4

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q03 How do you normally travel to do your main food shopping?Those who do not use the internet at Q01

Car-driver 53.8% 422 28.6% 20 45.9% 50 48.4% 60 37.5% 30 66.7% 46 50.0% 30 68.8% 33 63.0% 51 69.1% 65 75.5% 37

Car-passenger 24.2% 190 35.7% 25 24.8% 27 26.6% 33 32.5% 26 20.3% 14 25.0% 15 18.8% 9 19.8% 16 18.1% 17 16.3% 8

Bus / coach 7.7% 60 17.1% 12 8.3% 9 9.7% 12 12.5% 10 2.9% 2 8.3% 5 4.2% 2 3.7% 3 2.1% 2 6.1% 3

Train 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0

Taxi 1.4% 11 2.9% 2 2.8% 3 1.6% 2 1.3% 1 1.4% 1 1.7% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Walk 9.9% 78 12.9% 9 11.0% 12 10.5% 13 16.3% 13 5.8% 4 15.0% 9 6.3% 3 9.9% 8 6.4% 6 2.0% 1

Bicycle 1.4% 11 1.4% 1 3.7% 4 1.6% 2 0.0% 0 1.4% 1 0.0% 0 2.1% 1 1.2% 1 1.1% 1 0.0% 0

Mobility scooter 0.5% 4 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.2% 1 1.1% 1 0.0% 0

Use internet / get it delivered 0.5% 4 0.0% 0 2.8% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Motorbike 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.1% 1 0.0% 0

(Don’t know / varies) 0.3% 2 1.4% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 784 70 109 124 80 69 60 48 81 94 49

Zone Hull Shopping Survey Page 5

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q04 In addition to your main food shopping, in which town did you last visit for small scale / top-up shopping for things like bread, milk or newspapers?

Aldbrough 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Almsby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Anlaby 2.1% 17 0.0% 0 0.0% 0 4.0% 5 6.3% 5 10.0% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ashby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Barrow-Upon-Humber 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Barton 2.8% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 44.0% 22

Barton-Upon-Humber 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Beverley 7.6% 61 0.0% 0 1.8% 2 4.0% 5 0.0% 0 0.0% 0 1.7% 1 6.0% 3 55.3% 47 3.0% 3 0.0% 0

Bilton 1.3% 10 4.3% 3 1.8% 2 0.0% 0 0.0% 0 0.0% 0 6.7% 4 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Bransholme 0.3% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bridlington 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2 0.0% 0 0.0% 0 0.0% 0

Brigg 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2

Bristol 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brough 1.9% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 13.0% 13 0.0% 0

Broughton 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2

Bubwith 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Burton Pidsea 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Catterington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cherry Burton 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

Cottingham 2.4% 19 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 17 0.0% 0 0.0% 0

Cranswick 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Doncaster 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Driffield 2.5% 20 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 38.0% 19 0.0% 0 0.0% 0 0.0% 0

Easington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Emingbrooke 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Fleet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gilberdyke 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Gipsyville 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Goole 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0

Goxhill 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 3

Grimsby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Harrogate 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Hedon 2.1% 17 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 15 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Hemingbrough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Hessle 4.0% 32 0.0% 0 0.0% 0 0.8% 1 10.0% 8 25.7% 18 1.7% 1 0.0% 0 2.4% 2 2.0% 2 0.0% 0

Hibaldstow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Holme Upon Spalding Moor 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Hornsea 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 16.0% 8 0.0% 0 0.0% 0 0.0% 0

Howden 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

Hull 33.4% 267 75.7% 53 65.5% 72 65.6% 82 48.8% 39 10.0% 7 5.0% 3 8.0% 4 4.7% 4 2.0% 2 2.0% 1

Keyingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingswood 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Leeds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Leven 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Market Weighton 1.8% 14 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.0% 13 0.0% 0

Zone Hull Shopping Survey Page 6

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

New Holland 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Newport 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

North Ferriby 0.5% 4 0.0% 0 0.0% 0 0.0% 0 1.3% 1 4.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ocerby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Pocklington 2.1% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 16.0% 16 0.0% 0

Roos 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Saltkirks 0.3% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Scunthorpe 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 6

Selby 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 6 0.0% 0

Skirla 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

South Cave 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

Spalding Moor Village 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Spring Bank 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Swanland 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Thorngumbald 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Victoria Dock 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Walkington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Wawne 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wetherby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Willerby 2.6% 21 0.0% 0 0.9% 1 1.6% 2 0.0% 0 22.9% 16 0.0% 0 0.0% 0 1.2% 1 1.0% 1 0.0% 0

Winston 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2

Winterton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Withernsea 1.6% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 21.7% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 0.5% 4 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 2.0% 2 0.0% 0

(Don't do top-up shopping) 17.1% 137 17.1% 12 24.5% 27 14.4% 18 28.8% 23 18.6% 13 15.0% 9 8.0% 4 11.8% 10 17.0% 17 8.0% 4

(Don't know / can't

remember)

1.6% 13 0.0% 0 1.8% 2 4.8% 6 2.5% 2 0.0% 0 1.7% 1 2.0% 1 0.0% 0 1.0% 1 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 7

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q05 Where in (LOCATION MENTIONED AT Q04) did you do your household's last top-up shopping?Those who mentioned Anlaby, Bilton, Cottingham, Hessle, Hull or Willerby at Q04

Alans, South Street, Hull 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Aldi, Beverley Road, Hull 0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Aldi, Great Gutter Lane, East

Willerby

0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Aldi, Preston Road, Hull 0.3% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Bude Road,

Kingswood Retail Park,

Hull

5.5% 20 0.0% 0 18.7% 14 2.2% 2 0.0% 0 0.0% 0 0.0% 0 60.0% 3 4.2% 1 0.0% 0 0.0% 0

Asda, Hessle Road, Hull 5.5% 20 0.0% 0 2.7% 2 6.5% 6 15.4% 8 0.0% 0 25.0% 2 0.0% 0 0.0% 0 40.0% 2 0.0% 0

Asda, Main Road, Bilton 3.3% 12 7.1% 4 4.0% 3 0.0% 0 0.0% 0 0.0% 0 50.0% 4 20.0% 1 0.0% 0 0.0% 0 0.0% 0

Asda, The Mount Retail

Park, Mount Pleasant, Hull

3.0% 11 14.3% 8 4.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bransholme 0.5% 2 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-Op, Elmbridge Parade,

Hull

0.3% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-Op, Greenwich Avenue,

Hull

0.8% 3 5.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-Op, High Street, North

Ferriby

0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Co-Op, James Reckitt

Avenue, Hull

0.5% 2 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Costcutter, First Lane,

Hessle

0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Farmfoods, King Street,

Cottingham

0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 2 0.0% 0 0.0% 0

Heron, Anlaby Road, Hull 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heron, Endike Lane, Hull 0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heron, Goodhart Road,

Bransholme

0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heron, Greenwich Avenue,

Bilton

0.3% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heron, Hessle Road, Hull 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 1 0.0% 0 0.0% 0

Heron, Holderness Road,

Hull

0.3% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heron, Hotham Road, Hull 0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heron, Marfleet Lane, Hull 0.3% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heron, Newland Avenue,

Hull

0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heron, North Point Shopping

Centre, Hull

0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Goodhart Road,

Bransholme

0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Holderness Road,

Hull

1.1% 4 5.4% 3 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone Hull Shopping Survey Page 8

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Iceland, North Point

Shopping Centre, Hull

0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Spring Bank, Hull 0.5% 2 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Iceland, Willerby Shopping

Park, Willerby

1.1% 4 0.0% 0 0.0% 0 1.1% 1 0.0% 0 6.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Jacksons, Cheltenham

Avenue, Hull

0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lidl, Cottingham Road, Hull 0.8% 3 0.0% 0 0.0% 0 3.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lidl, Great Gutter Lane

West, Willerby

0.5% 2 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 1 0.0% 0

Lidl, Hessle Road, Hull 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 1 0.0% 0

Lidl, Holderness Road, Hull 0.5% 2 1.8% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local Market, Lowgate 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local Shops, Chamberlain

Road, Hull

0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local Shops, Chanterlands

Avenue, Hull

0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local Shops, Marfleet

Centre, Hull

0.3% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local Shops, National

Avenue, Hull

0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local Shops, Thorngumbald 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops elsewhere 1.9% 7 1.8% 1 4.0% 3 2.2% 2 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Anlaby 1.6% 6 0.0% 0 0.0% 0 1.1% 1 5.8% 3 4.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Bilton 0.8% 3 5.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Cottingham 1.9% 7 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.8% 5 0.0% 0 0.0% 0

Local shops, Hessle/Hessle

Road

1.6% 6 0.0% 0 0.0% 0 0.0% 0 3.8% 2 8.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Holderness

Road/Mount Pleasant

1.4% 5 5.4% 3 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Hull City

Centre

6.0% 22 8.9% 5 8.0% 6 5.4% 5 11.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Ings Centre 0.8% 3 0.0% 0 4.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, North Point

Shopping Centre

1.6% 6 0.0% 0 6.7% 5 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Spring Bank

West

0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Local shops, Willerby 1.4% 5 0.0% 0 0.0% 0 4.3% 4 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marks and Spencer,

Whitefriargate, Hull

0.5% 2 1.8% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mccoys, Endike Lane, Hull 0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mick Robbins, Hessle Road,

Hull

0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrison, Springfield Way,

Anlaby

2.5% 9 0.0% 0 0.0% 0 4.3% 4 3.8% 2 6.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Morrisons, Holderness Road,

Hull

3.6% 13 10.7% 6 6.7% 5 1.1% 1 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone Hull Shopping Survey Page 9

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Netto, Anlaby Road, Hull 1.1% 4 0.0% 0 1.3% 1 1.1% 1 3.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Netto, Beverley Road, Hull 1.9% 7 0.0% 0 0.0% 0 5.4% 5 3.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Netto, Craven Park, Preston

Road, Hull

0.3% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Netto, Eton Street, Hessle

Road, Hull

0.5% 2 0.0% 0 1.3% 1 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Netto, Goodheart Road, Hull 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Nisa, Hessle Road, Hull 0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, Anlaby

Road, Hull

3.6% 13 0.0% 0 0.0% 0 1.1% 1 15.4% 8 8.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, Bricknell

Avenue, Hull

1.1% 4 0.0% 0 0.0% 0 4.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, Ings

Centre, Hull

1.1% 4 0.0% 0 4.0% 3 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's Local, King

Street, Cottingham

1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 4 0.0% 0 0.0% 0

Sainsbury's Local, The

Square, Wllerby

1.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsbury's, Sainsbury Way,

Hessle

5.7% 21 0.0% 0 0.0% 0 2.2% 2 17.3% 9 14.6% 7 0.0% 0 0.0% 0 8.3% 2 20.0% 1 0.0% 0

Sainsburys, Chanterlands

Avenue, Hull

0.5% 2 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsburys, Grandale, Hull 1.1% 4 0.0% 0 5.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsburys, Hull Road, Hull 0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsburys, Newland

Avenue, Hull

0.5% 2 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsburys, Princes Avenue,

Hull

0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sainsburys, Wold Road, Hull 0.5% 2 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Somerfield, King Street,

Cottingham

1.9% 7 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 6 0.0% 0 0.0% 0

Somerfield, The Square,

Hessle

1.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Anlaby

Common, Hull

0.5% 2 0.0% 0 0.0% 0 0.0% 0 3.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Express, Anlaby

Road, Hull

0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco Extra, St Stephen's

Centre, Hull

3.0% 11 3.6% 2 0.0% 0 6.5% 6 1.9% 1 0.0% 0 0.0% 0 0.0% 0 4.2% 1 0.0% 0 100.0% 1

Tesco, Bricknell Avenue,

Hull

0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Hall Road / Beverley

Road, Hull

3.6% 13 0.0% 0 2.7% 2 9.8% 9 1.9% 1 0.0% 0 0.0% 0 0.0% 0 4.2% 1 0.0% 0 0.0% 0

Tesco, Holderness Road,

Hull

0.3% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Kingston Road,

Willerby

0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone Hull Shopping Survey Page 10

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Tesco, Newlands Avenue,

Hull

0.3% 1 0.0% 0 0.0% 0 1.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Springbank Road,

Hull

0.5% 2 0.0% 0 0.0% 0 2.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tweendykes Road, Hull 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Waitrose, Beverley Road,

Great Gutter Lane,

Willerby

1.6% 6 0.0% 0 1.3% 1 1.1% 1 0.0% 0 6.3% 3 0.0% 0 0.0% 0 4.2% 1 0.0% 0 0.0% 0

(Don't know / can't

remember)

4.9% 18 14.3% 8 5.3% 4 3.3% 3 0.0% 0 2.1% 1 12.5% 1 20.0% 1 0.0% 0 0.0% 0 0.0% 0

Base: 366 56 75 92 52 48 8 5 24 5 1

Zone Hull Shopping Survey Page 11

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q06 In which town or location do you buy most of your household's non-food shopping ?

Anlaby 0.5% 4 0.0% 0 0.0% 0 0.8% 1 1.3% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Barton 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 6

Beverley 7.9% 63 2.9% 2 1.8% 2 4.0% 5 1.3% 1 5.7% 4 3.3% 2 12.0% 6 41.2% 35 6.0% 6 0.0% 0

Bilton 0.4% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bradford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bransholme 0.5% 4 1.4% 1 1.8% 2 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bridlington 0.5% 4 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 4.0% 2 1.2% 1 0.0% 0 0.0% 0

Brigg 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 6.0% 3

Bromley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Brough 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

Carlisle 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Castleford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Cottingham 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 4 0.0% 0 0.0% 0

Doncaster 0.5% 4 1.4% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.0% 1

Driffield 1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.0% 9 1.2% 1 0.0% 0 0.0% 0

Gilberdyke 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Gipsyville 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Goole 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 7 0.0% 0

Grimsby 1.5% 12 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.0% 11

Hedon 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hessle 0.8% 6 0.0% 0 0.0% 0 0.0% 0 2.5% 2 2.9% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Holme Upon Spalding Moor 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Hornsea 0.6% 5 2.9% 2 0.9% 1 0.8% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hull 61.4% 491 90.0% 63 87.3% 96 77.6% 97 82.5% 66 67.1% 47 70.0% 42 42.0% 21 36.5% 31 24.0% 24 8.0% 4

Internet / mail order /

catalogue

2.0% 16 0.0% 0 0.9% 1 0.0% 0 3.8% 3 4.3% 3 0.0% 0 2.0% 1 3.5% 3 4.0% 4 2.0% 1

Kingswood Retail Park, Hull 0.6% 5 1.4% 1 1.8% 2 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Leeds 0.8% 6 0.0% 0 0.0% 0 0.8% 1 1.3% 1 1.4% 1 0.0% 0 2.0% 1 0.0% 0 2.0% 2 0.0% 0

London 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Weighton 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

Melton Mowbray 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Pocklington 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

Pontefract 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Scarborough 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 3 0.0% 0 0.0% 0 0.0% 0

Scunthorpe 2.8% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 44.0% 22

Selby 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Sheffield 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Spring Bank West 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St Andrews Quay Retail

Park, Hull

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wakefield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Willerby 0.5% 4 0.0% 0 0.0% 0 0.8% 1 0.0% 0 4.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Withernsea 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.7% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 6.1% 49 0.0% 0 0.0% 0 4.8% 6 1.3% 1 2.9% 2 1.7% 1 8.0% 4 5.9% 5 29.0% 29 2.0% 1

(Don't know / varies) 3.6% 29 0.0% 0 3.6% 4 4.8% 6 2.5% 2 4.3% 3 1.7% 1 4.0% 2 4.7% 4 6.0% 6 2.0% 1

Zone Hull Shopping Survey Page 12

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Base: 800 70 110 125 80 70 60 50 85 100 50

Q07 How do you normally travel to do your non-food shopping ?Those who do not use the internet at Q06

Car-driver 49.4% 387 22.9% 16 38.5% 42 40.0% 50 35.1% 27 67.2% 45 48.3% 29 65.3% 32 59.8% 49 66.7% 64 67.3% 33

Car-passenger 17.0% 133 31.4% 22 15.6% 17 15.2% 19 20.8% 16 7.5% 5 20.0% 12 14.3% 7 14.6% 12 15.6% 15 16.3% 8

Bus / coach 20.4% 160 30.0% 21 24.8% 27 25.6% 32 31.2% 24 22.4% 15 28.3% 17 6.1% 3 12.2% 10 7.3% 7 8.2% 4

Train 1.0% 8 0.0% 0 0.9% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 4.1% 2 1.2% 1 2.1% 2 2.0% 1

Taxi 1.0% 8 0.0% 0 2.8% 3 2.4% 3 0.0% 0 1.5% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Walk 7.4% 58 11.4% 8 11.9% 13 10.4% 13 11.7% 9 0.0% 0 3.3% 2 8.2% 4 6.1% 5 4.2% 4 0.0% 0

Bicycle 1.0% 8 1.4% 1 2.8% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.0% 1 2.0% 1

Mobility scooter 0.5% 4 0.0% 0 0.0% 0 0.0% 0 1.3% 1 1.5% 1 0.0% 0 0.0% 0 1.2% 1 1.0% 1 0.0% 0

Use internet / get it delivered 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Motorbike 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Park and ride 0.3% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

(Don’t know / varies) 1.8% 14 1.4% 1 2.8% 3 4.0% 5 0.0% 0 0.0% 0 0.0% 0 2.0% 1 1.2% 1 1.0% 1 4.1% 2

Base: 784 70 109 125 77 67 60 49 82 96 49

Q08 Do you regularly do your food shopping at least once a month at the St Stephen's in Hull City Centre?

Yes 18.4% 147 22.9% 16 13.6% 15 34.4% 43 25.0% 20 21.4% 15 25.0% 15 8.0% 4 8.2% 7 9.0% 9 6.0% 3

No 81.6% 653 77.1% 54 86.4% 95 65.6% 82 75.0% 60 78.6% 55 75.0% 45 92.0% 46 91.8% 78 91.0% 91 94.0% 47

(Don’t know /Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 13

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q09 Before St Stephen's opened in which town or location did you do most of your food shopping ?Those who said Yes at Q08

Anlaby 4.8% 7 0.0% 0 0.0% 0 7.0% 3 5.0% 1 20.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Barton 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 1

Beverley 6.8% 10 0.0% 0 6.7% 1 4.7% 2 5.0% 1 0.0% 0 6.7% 1 25.0% 1 57.1% 4 0.0% 0 0.0% 0

Beverley Road, Hull 1.4% 2 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0

Bilton 2.7% 4 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 20.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bransholme 0.7% 1 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brough 2.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 3 0.0% 0

Cottingham 0.7% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hall Road, Hull 1.4% 2 0.0% 0 0.0% 0 4.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hessle 8.2% 12 0.0% 0 0.0% 0 9.3% 4 5.0% 1 33.3% 5 6.7% 1 0.0% 0 14.3% 1 0.0% 0 0.0% 0

Holderness Road, Hull 2.0% 3 12.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hornsea 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hull City Centre 54.4% 80 87.5% 14 60.0% 9 65.1% 28 70.0% 14 40.0% 6 40.0% 6 50.0% 2 0.0% 0 11.1% 1 0.0% 0

Ipswich 0.7% 1 0.0% 0 0.0% 0 0.0% 0 5.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingswood Retail Park, Hull 0.7% 1 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Weighton 2.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 3 0.0% 0

Nottingham 0.7% 1 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Orchard Park, Hull 0.7% 1 0.0% 0 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Scarborough 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 1 0.0% 0 0.0% 0 0.0% 0

Scunthorpe 1.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 66.7% 2

Selby 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1 0.0% 0

Willerby 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Withernsea 0.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don't know / varies) 4.8% 7 0.0% 0 6.7% 1 2.3% 1 10.0% 2 0.0% 0 6.7% 1 0.0% 0 14.3% 1 11.1% 1 0.0% 0

Base: 147 16 15 43 20 15 15 4 7 9 3

Q10 Do you regularly shop for non food shopping at least once a month at the St Stephen's in Hull City Centre?

Yes 25.0% 200 31.4% 22 24.5% 27 40.0% 50 28.8% 23 34.3% 24 26.7% 16 14.0% 7 15.3% 13 12.0% 12 12.0% 6

No 75.0% 600 68.6% 48 75.5% 83 60.0% 75 71.3% 57 65.7% 46 73.3% 44 86.0% 43 84.7% 72 88.0% 88 88.0% 44

(Don’t know /Refused) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 14

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q11 Before St Stephen's opened in which town or location did you do most of your non food shopping ? Those who said Yes at Q10

Barton 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1

Beverley 1.0% 2 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.7% 1 0.0% 0 0.0% 0

Bilton 1.0% 2 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bridlington 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0

Grimsby 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0

Hessle 2.0% 4 0.0% 0 0.0% 0 2.0% 1 0.0% 0 4.2% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 2 0.0% 0

Holderness Road, Hull 1.0% 2 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hull City Centre 82.5% 165 72.7% 16 92.6% 25 92.0% 46 87.0% 20 87.5% 21 81.3% 13 42.9% 3 84.6% 11 58.3% 7 50.0% 3

Ipswich 0.5% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Leeds 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Weighton 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 1 0.0% 0

Nottingham 0.5% 1 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Orchard Park, Hull 0.5% 1 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Princes Quay, Hull 3.0% 6 13.6% 3 3.7% 1 2.0% 1 0.0% 0 4.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Scarborough 0.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0

Scunthorpe 1.0% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 2

St Andrews Quay Retail

Park, Hull

0.5% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 2.0% 4 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 16.7% 2 0.0% 0

(Don't know / varies) 1.5% 3 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 6.3% 1 0.0% 0 7.7% 1 0.0% 0 0.0% 0

Base: 200 22 27 50 23 24 16 7 13 12 6

Zone Hull Shopping Survey Page 15

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q12 At which town or location did your household last buy clothes or shoes ?

Abroad 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

America 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Barton 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 3

Belfast 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Berkshire 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Beverley 5.5% 44 0.0% 0 0.0% 0 0.8% 1 2.5% 2 5.7% 4 3.3% 2 6.0% 3 28.2% 24 8.0% 8 0.0% 0

Bilton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Birmingham 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Blackpool 0.3% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Bransholme 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bridlington 0.9% 7 2.9% 2 0.0% 0 0.0% 0 0.0% 0 1.4% 1 1.7% 1 4.0% 2 1.2% 1 0.0% 0 0.0% 0

Brigg 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Carlisle 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Catalogue 0.3% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Chester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Clifton Moor Retail Park,

York

0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cottingham 0.4% 3 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

Doncaster 1.0% 8 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 5 4.0% 2

Driffield 0.9% 7 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 10.0% 5 0.0% 0 1.0% 1 0.0% 0

Durham City 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Glasgow 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Glasshoughton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Goole 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 6 0.0% 0

Grantham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Grimsby 1.9% 15 0.0% 0 0.9% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 24.0% 12

Hall Road, Hull 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hessle 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hessle Road District Centre 1.0% 8 0.0% 0 0.0% 0 0.0% 0 5.0% 4 1.4% 1 1.7% 1 0.0% 0 0.0% 0 1.0% 1 2.0% 1

Holderness Road District

Centre

0.8% 6 7.1% 5 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hornsea 1.4% 11 1.4% 1 0.0% 0 0.8% 1 2.5% 2 0.0% 0 3.3% 2 6.0% 3 2.4% 2 0.0% 0 0.0% 0

Huddersfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Hull city centre 48.3% 386 61.4% 43 68.2% 75 60.8% 76 66.3% 53 62.9% 44 50.0% 30 26.0% 13 30.6% 26 20.0% 20 12.0% 6

Ilkley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Internet / mail order /

catalogue

4.4% 35 2.9% 2 2.7% 3 3.2% 4 2.5% 2 5.7% 4 8.3% 5 2.0% 1 5.9% 5 8.0% 8 2.0% 1

Ipswich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingston Retail Park, Hull 1.3% 10 1.4% 1 1.8% 2 2.4% 3 0.0% 0 0.0% 0 0.0% 0 4.0% 2 1.2% 1 1.0% 1 0.0% 0

Kingswood Retail Park 3.5% 28 2.9% 2 4.5% 5 5.6% 7 0.0% 0 1.4% 1 3.3% 2 2.0% 1 8.2% 7 3.0% 3 0.0% 0

Leeds 2.0% 16 2.9% 2 0.0% 0 2.4% 3 3.8% 3 4.3% 3 1.7% 1 2.0% 1 0.0% 0 3.0% 3 0.0% 0

Lincoln 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

London 0.6% 5 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 3.5% 3 0.0% 0 0.0% 0

Mount Pleasant Retail Park,

Hull

0.6% 5 4.3% 3 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone Hull Shopping Survey Page 16

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Newark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Newlands Avenue 0.3% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

North Shields 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Northpoint Shopping Centre 0.6% 5 1.4% 1 2.7% 3 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Owlcotes Centre,

Stanningley

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Pocklington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Princes Quay, Hull 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Prospect Shopping Centre,

Hull

0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Scarborough 0.6% 5 0.0% 0 0.9% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 1.0% 1 2.0% 1

Scunthorpe 2.3% 18 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 34.0% 17

Selby 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Sheffield 0.6% 5 0.0% 0 1.8% 2 0.8% 1 0.0% 0 1.4% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St Stephen's Hull 2.3% 18 5.7% 4 3.6% 4 2.4% 3 2.5% 2 2.9% 2 3.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Trafford Centre, Manchester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wakefield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Weymouth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Withernsea 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Woodmansey 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 8.9% 71 1.4% 1 2.7% 3 4.0% 5 3.8% 3 5.7% 4 3.3% 2 20.0% 10 10.6% 9 32.0% 32 4.0% 2

(Don't know / varies) 1.6% 13 2.9% 2 0.0% 0 2.4% 3 1.3% 1 0.0% 0 1.7% 1 6.0% 3 2.4% 2 0.0% 0 2.0% 1

(Don't regularly buy these

kind of goods)

2.3% 18 0.0% 0 3.6% 4 4.0% 5 2.5% 2 1.4% 1 1.7% 1 0.0% 0 2.4% 2 3.0% 3 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 17

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q13 At which location did your household last buy domestic electric appliances (e.g. fridges and kitchen items) ?

Aldi, Queen Street,

Withernsea

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Anlaby 0.5% 4 1.4% 1 0.0% 0 0.0% 0 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ashby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

B&Q, St Andrews Quay,

Hull

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Barton 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 6

Beverley 2.3% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 6.0% 3 15.3% 13 1.0% 1 0.0% 0

Bilton 0.3% 2 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bridlington 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Brigg 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Brough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Clough Road, Hull 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Comet, Kingswood Retail

Park, Hull

7.0% 56 10.0% 7 20.9% 23 9.6% 12 1.3% 1 1.4% 1 3.3% 2 2.0% 1 8.2% 7 2.0% 2 0.0% 0

Comet, Pellon Lane, Halifax 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Comet, St Andrews Quay

Retail Park, Hull

8.9% 71 2.9% 2 2.7% 3 9.6% 12 16.3% 13 25.7% 18 11.7% 7 4.0% 2 3.5% 3 11.0% 11 0.0% 0

Cottingham 1.9% 15 0.0% 0 0.9% 1 2.4% 3 0.0% 0 0.0% 0 1.7% 1 0.0% 0 11.8% 10 0.0% 0 0.0% 0

Currys, Bessingby Industrial

Estate, Bridlington

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Currys, Clough Road, Hull 1.6% 13 1.4% 1 5.5% 6 1.6% 2 2.5% 2 0.0% 0 0.0% 0 2.0% 1 1.2% 1 0.0% 0 0.0% 0

Currys, St Andrews Quay

Retail Park, Hull

4.6% 37 1.4% 1 2.7% 3 7.2% 9 6.3% 5 8.6% 6 3.3% 2 0.0% 0 4.7% 4 5.0% 5 4.0% 2

Currys, Toll Gavel, Beverley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Dewsbury 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Driffield 1.5% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.0% 11 0.0% 0 1.0% 1 0.0% 0

Eric Lee Ltd, Market Place,

Pocklington

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Fh Loft, George Street,

Pocklington

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Goole 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 7 0.0% 0

Grimsby 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 6

Hansons, Goodhart Road,

Hull

0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hedon 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hessle 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 5 1.7% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Hessle Road 0.4% 3 0.0% 0 0.0% 0 0.8% 1 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holderness Road 1.6% 13 11.4% 8 2.7% 3 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hornsea 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Hull city centre 27.5% 220 37.1% 26 39.1% 43 39.2% 49 41.3% 33 18.6% 13 28.3% 17 14.0% 7 18.8% 16 15.0% 15 2.0% 1

Internet / mail order /

catalogue

7.0% 56 2.9% 2 4.5% 5 5.6% 7 6.3% 5 4.3% 3 15.0% 9 10.0% 5 10.6% 9 5.0% 5 12.0% 6

Kingswood 3.1% 25 4.3% 3 7.3% 8 1.6% 2 0.0% 0 0.0% 0 3.3% 2 8.0% 4 5.9% 5 1.0% 1 0.0% 0

Kingswood Retail Park, Hull 0.3% 2 1.4% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone Hull Shopping Survey Page 18

for Nathaniel Lichfield & Partners October 2009

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101009 NEMS market research

Lowgate 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Makro, St Andrews Quay,

Hull

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.0% 1 0.0% 0

Market Weighton 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 2.0% 1

Mfi, Clough Road, Hull 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Newark 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Newlands Avenue 0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Paisley, Scotland 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pocklington 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 7 0.0% 0

Retail warehouses in Hull 1.1% 9 2.9% 2 2.7% 3 0.8% 1 0.0% 0 1.4% 1 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Scarborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Scunthorpe 3.0% 24 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 48.0% 24

Selby 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

St Andrews Quay Retail

Park, Hull

0.5% 4 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 2 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St Stephen's Hull 0.6% 5 1.4% 1 0.0% 0 0.8% 1 2.5% 2 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Hall Road, Hull 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Trafford Centre, Manchester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Willerby 2.5% 20 1.4% 1 0.0% 0 2.4% 3 3.8% 3 12.9% 9 0.0% 0 0.0% 0 3.5% 3 1.0% 1 0.0% 0

Willerby Road, Hull 0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Withernsea 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 3.5% 28 0.0% 0 0.0% 0 0.8% 1 1.3% 1 0.0% 0 0.0% 0 6.0% 3 1.2% 1 21.0% 21 2.0% 1

(Don't know / varies) 3.4% 27 2.9% 2 0.9% 1 3.2% 4 6.3% 5 2.9% 2 1.7% 1 2.0% 1 4.7% 4 7.0% 7 0.0% 0

(Don't regularly buy these

kind of goods)

7.9% 63 12.9% 9 8.2% 9 9.6% 12 6.3% 5 10.0% 7 8.3% 5 10.0% 5 4.7% 4 5.0% 5 4.0% 2

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 19

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q14 At which location did your household last buy other kinds of electric goods such as TV / Hi-Fi and computers?

Anlaby 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Argos, Kingswood Retail

Park, Hull

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 1.2% 1 0.0% 0 0.0% 0

Barton 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 4

Beverley 2.3% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 4 16.5% 14 0.0% 0 0.0% 0

Bilton 0.4% 3 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bradford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Bridlington 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2 0.0% 0 0.0% 0 0.0% 0

Brigg 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Clough Road, Hull 0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Comet, Kingswood Retail

Park, Hull

5.8% 46 5.7% 4 17.3% 19 7.2% 9 2.5% 2 1.4% 1 0.0% 0 2.0% 1 10.6% 9 1.0% 1 0.0% 0

Comet, St Andrews Quay

Retail Park, Hull

8.6% 69 4.3% 3 0.9% 1 7.2% 9 22.5% 18 21.4% 15 15.0% 9 0.0% 0 4.7% 4 10.0% 10 0.0% 0

Cottingham 1.4% 11 0.0% 0 0.0% 0 1.6% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 8.2% 7 1.0% 1 0.0% 0

Currys, Bessingby Industrial

Estate, Bridlington

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Currys, Clough Road, Hull 2.1% 17 1.4% 1 7.3% 8 3.2% 4 0.0% 0 0.0% 0 1.7% 1 4.0% 2 1.2% 1 0.0% 0 0.0% 0

Currys, St Andrews Quay

Retail Park, Hull

6.4% 51 2.9% 2 2.7% 3 7.2% 9 12.5% 10 11.4% 8 13.3% 8 0.0% 0 1.2% 1 7.0% 7 6.0% 3

Currys, Toll Gavel, Beverley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Driffield 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 7 0.0% 0 0.0% 0 0.0% 0

Fh Loft, George Street,

Pocklington

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Goole 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 7 0.0% 0

Grimsby 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 7

Hedon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Helston, Cornwall 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Hessle 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 3 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hessle Road 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holderness Road 1.1% 9 5.7% 4 4.5% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hull city centre 25.1% 201 31.4% 22 32.7% 36 33.6% 42 30.0% 24 15.7% 11 33.3% 20 18.0% 9 21.2% 18 16.0% 16 6.0% 3

Internet / mail order /

catalogue

9.8% 78 10.0% 7 5.5% 6 10.4% 13 3.8% 3 14.3% 10 13.3% 8 12.0% 6 11.8% 10 11.0% 11 8.0% 4

Ipswich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingswood 3.1% 25 5.7% 4 5.5% 6 4.0% 5 0.0% 0 0.0% 0 1.7% 1 12.0% 6 3.5% 3 0.0% 0 0.0% 0

Kingswood Retail Park, Hull 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Leeds 0.4% 3 1.4% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Makro, St Andrews Quay,

Hull

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Market Weighton 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 2.0% 1

Mount Pleasant Retail Park,

Hull

0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

North Cave 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

PC World, Clough Road, 0.4% 3 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 1.0% 1 0.0% 0

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101009 NEMS market research

Hull

PC World, St Andrews Quay

Retail Park Hull

0.9% 7 0.0% 0 0.0% 0 0.0% 0 2.5% 2 4.3% 3 0.0% 0 0.0% 0 1.2% 1 1.0% 1 0.0% 0

Pocklington 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Retail warehouses in Hull 0.5% 4 1.4% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Sainsburys, The Balk,

Pocklington

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Scunthorpe 2.5% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 40.0% 20

Selby 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

Sheffield 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St Andrews Quay Retail

Park, Hull

0.3% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St Stephen's Hull 0.8% 6 2.9% 2 1.8% 2 0.0% 0 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Beverley Road, Hull 0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Hall Road, Hull 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Trafford Centre, Manchester 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Willerby 1.6% 13 1.4% 1 0.9% 1 1.6% 2 1.3% 1 11.4% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Withernsea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 2.6% 21 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 20 2.0% 1

(Don't know / varies) 2.4% 19 0.0% 0 1.8% 2 1.6% 2 5.0% 4 2.9% 2 0.0% 0 4.0% 2 3.5% 3 4.0% 4 0.0% 0

(Don't regularly buy these

kind of goods)

13.0% 104 20.0% 14 17.3% 19 16.8% 21 13.8% 11 8.6% 6 8.3% 5 16.0% 8 9.4% 8 7.0% 7 10.0% 5

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 21

for Nathaniel Lichfield & Partners October 2009

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101009 NEMS market research

Q15 Which location did your household last buy furniture, soft furnishings or floor-coverings ?

Anlaby 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

B&Q, Ferry Lane, Hull 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Barton 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 5

Beverley 3.1% 25 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.4% 1 3.3% 2 6.0% 3 18.8% 16 2.0% 2 0.0% 0

Bilton 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bradford 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Bridlington 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2 0.0% 0 0.0% 0 0.0% 0

Brigg 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.0% 9

Brough 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Burnley 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Castleford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Clough Road, Hull 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cottingham 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

Doncaster 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Driffield 2.4% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 34.0% 17 1.2% 1 1.0% 1 0.0% 0

Dunelm Mill, Clough Road,

Hull

0.3% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Goole 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 6 0.0% 0

Grimsby 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 4

Hedon 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hessle 1.4% 11 1.4% 1 0.0% 0 0.0% 0 0.0% 0 11.4% 8 1.7% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Hessle Road 1.9% 15 0.0% 0 2.7% 3 3.2% 4 6.3% 5 4.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holderness Road 0.9% 7 7.1% 5 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hornsea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Hull city centre 32.0% 256 38.6% 27 43.6% 48 46.4% 58 50.0% 40 24.3% 17 31.7% 19 18.0% 9 24.7% 21 15.0% 15 4.0% 2

Ikea, West Yorkshire Retail

Park, Leeds

0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Internet / mail order /

catalogue

4.4% 35 5.7% 4 5.5% 6 4.8% 6 2.5% 2 4.3% 3 5.0% 3 2.0% 1 7.1% 6 4.0% 4 0.0% 0

John Peters, Oak Road, Hull 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingston Retail Park, Hull 0.4% 3 1.4% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Kingswood 0.4% 3 1.4% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Kingswood Retail Park, Hull 0.6% 5 1.4% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 3.3% 2 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Leeds 1.4% 11 1.4% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 3 0.0% 0 0.0% 0 1.2% 1 5.0% 5 2.0% 1

Louth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Market Weighton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Meadowhall 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Melton Mowbray 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Newlands Avenue 0.4% 3 0.0% 0 0.0% 0 0.8% 1 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Northpoint/Bransholme 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Retail warehouses in Hull 0.8% 6 0.0% 0 3.6% 4 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Retail warehouses, Clough

Road, Hull

2.9% 23 4.3% 3 6.4% 7 4.0% 5 0.0% 0 2.9% 2 3.3% 2 2.0% 1 3.5% 3 0.0% 0 0.0% 0

Scunthorpe 2.1% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 34.0% 17

Sedge Cotes Lane 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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101009 NEMS market research

Selby 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Southcoats Lane, Hull 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Spring Bank West 0.9% 7 0.0% 0 0.0% 0 0.8% 1 1.3% 1 2.9% 2 1.7% 1 2.0% 1 1.2% 1 0.0% 0 0.0% 0

St Andrews Quay Retail

Park, Hull

8.1% 65 0.0% 0 10.0% 11 9.6% 12 7.5% 6 17.1% 12 11.7% 7 4.0% 2 7.1% 6 9.0% 9 0.0% 0

St Stephen's Hull 0.3% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Stoneferry 0.3% 2 1.4% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sutton 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wetherby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Willerby 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Withernsea 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 3.6% 29 1.4% 1 0.0% 0 0.0% 0 0.0% 0 2.9% 2 1.7% 1 2.0% 1 5.9% 5 18.0% 18 2.0% 1

(Don't know / varies) 3.9% 31 1.4% 1 4.5% 5 4.0% 5 11.3% 9 1.4% 1 1.7% 1 6.0% 3 3.5% 3 1.0% 1 4.0% 2

(Don't regularly buy these

kind of goods)

20.0% 160 30.0% 21 17.3% 19 19.2% 24 16.3% 13 17.1% 12 21.7% 13 16.0% 8 15.3% 13 29.0% 29 16.0% 8

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 23

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101009 NEMS market research

Q16 Which store or location did your household last buy DIY / hardware items ?

Anlaby 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

B&Q, Aspen Way,

Castleford

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

B&Q, Bessingby Road,

Bridlington

0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 8.0% 4 0.0% 0 0.0% 0 0.0% 0

B&Q, Clifton Moor Retail

Park, York

0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 6 0.0% 0

B&Q, Euroway Trading

Estate, Bradford

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

B&Q, Ferry Lane, Hull 2.6% 21 1.4% 1 1.8% 2 5.6% 7 0.0% 0 0.0% 0 8.3% 5 10.0% 5 0.0% 0 1.0% 1 0.0% 0

B&Q, Gallagher Retail Park,

Scunthorpe

0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 7

B&Q, Hull Road, York 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

B&Q, Peakes Parkway,

Grimsby

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

B&Q, St Andrews Quay,

Hull

18.5% 148 11.4% 8 2.7% 3 22.4% 28 43.8% 35 44.3% 31 13.3% 8 2.0% 1 12.9% 11 23.0% 23 0.0% 0

B&Q, Stoneferry, Hull 14.8% 118 28.6% 20 40.0% 44 23.2% 29 1.3% 1 0.0% 0 8.3% 5 8.0% 4 16.5% 14 1.0% 1 0.0% 0

Barton 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.0% 9

Beverley 4.3% 34 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 8.0% 4 29.4% 25 3.0% 3 0.0% 0

Bilton 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 3 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Bridlington 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 16.0% 8 0.0% 0 0.0% 0 0.0% 0

Brigg 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2

Brough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Catsforth 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Cottingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Derby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Driffield 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.0% 8 0.0% 0 0.0% 0 0.0% 0

Focus, Swinemoor Lane,

Beverley

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

Goole 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 6 0.0% 0

Grimsby 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 7

Hedon 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hessle 1.3% 10 0.0% 0 0.0% 0 0.0% 0 7.5% 6 4.3% 3 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Homebase, Foos Bank, York 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Homebase, Hessle 2.8% 22 0.0% 0 0.0% 0 1.6% 2 7.5% 6 18.6% 13 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Homebase, Lakeside Drive,

Scunthorpe

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2

Homebase, Willerby

Shopping Park

1.5% 12 0.0% 0 0.0% 0 0.8% 1 0.0% 0 11.4% 8 0.0% 0 0.0% 0 3.5% 3 0.0% 0 0.0% 0

Hornsea 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2 0.0% 0 0.0% 0 0.0% 0

Hull 16.8% 134 18.6% 13 30.9% 34 26.4% 33 18.8% 15 5.7% 4 20.0% 12 8.0% 4 10.6% 9 10.0% 10 0.0% 0

Internet / mail order /

catalogue

0.4% 3 0.0% 0 0.0% 0 0.0% 0 1.3% 1 1.4% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Ipswich 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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101009 NEMS market research

Johnsons, Thorn Road,

Hedon

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingswood Retail Park 0.3% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

MKM, Hull Road,

Withernsea

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Weighton 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0

Newlands Avenue 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Northpoint Shopping Centre 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Patrington 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pocklington 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Pontefract 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Scunthorpe 1.9% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.0% 15

Selby 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 6 0.0% 0

St Andrews Quay Retail

Park, Hull

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St Stephen's Hull 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sutton-On-Hull 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wickes, Clifton Moor

Centre, York

0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wickes, Glebe Road,

Scunthorpe

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Wickes, Leeds Road, Hull 0.8% 6 2.9% 2 1.8% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Wilkinsons, Northpoint

Shopping Centre, Hull

0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wilkinsons, Prospect Street,

Hull

0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Willerby 1.0% 8 0.0% 0 0.0% 0 0.8% 1 0.0% 0 2.9% 2 0.0% 0 0.0% 0 5.9% 5 0.0% 0 0.0% 0

Withernsea 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.3% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 2.1% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2 0.0% 0 15.0% 15 0.0% 0

(Don't know / varies) 1.8% 14 4.3% 3 0.0% 0 1.6% 2 2.5% 2 0.0% 0 1.7% 1 2.0% 1 1.2% 1 4.0% 4 0.0% 0

(Don't regularly buy these

kind of goods)

14.5% 116 31.4% 22 18.2% 20 13.6% 17 15.0% 12 10.0% 7 10.0% 6 10.0% 5 14.1% 12 9.0% 9 12.0% 6

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 25

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q17 Which location did your household last buy garden items ?

Anlaby 0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Argos, Victoria Street,

Grimsby

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

B&Q, Bessingby Road,

Bridlington

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2 0.0% 0 0.0% 0 0.0% 0

B&Q, Clifton Moor Retail

Park, York

0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

B&Q, Gallagher Retail Park,

Scunthorpe

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 2

B&Q, St Andrews Quay,

Hull

8.9% 71 5.7% 4 0.9% 1 12.0% 15 26.3% 21 18.6% 13 5.0% 3 2.0% 1 4.7% 4 9.0% 9 0.0% 0

B&Q, Stoneferry, Hull 9.0% 72 15.7% 11 32.7% 36 13.6% 17 0.0% 0 0.0% 0 6.7% 4 0.0% 0 3.5% 3 1.0% 1 0.0% 0

Barton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Beverley 6.5% 52 0.0% 0 2.7% 3 1.6% 2 1.3% 1 2.9% 2 0.0% 0 10.0% 5 42.4% 36 3.0% 3 0.0% 0

Bilton 0.5% 4 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bowles, Market Place,

Catterington

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bridlington 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 6.0% 3 0.0% 0 0.0% 0 0.0% 0

Brigg 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 26.0% 13

Burton Pidsea 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cottingham 1.3% 10 0.0% 0 0.0% 0 3.2% 4 0.0% 0 1.4% 1 1.7% 1 0.0% 0 4.7% 4 0.0% 0 0.0% 0

Derby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Doncaster 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Driffield 1.8% 14 0.0% 0 0.0% 0 0.8% 1 1.3% 1 0.0% 0 0.0% 0 22.0% 11 0.0% 0 1.0% 1 0.0% 0

Dunswell 0.5% 4 0.0% 0 0.0% 0 2.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Focus, Swinemoor Lane,

Beverley

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Gilberdyke 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Goole 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 6.0% 6 0.0% 0

Grimsby 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 5

Hayton 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Hedon 0.5% 4 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Hessle 1.6% 13 0.0% 0 0.0% 0 0.0% 0 5.0% 4 10.0% 7 0.0% 0 0.0% 0 1.2% 1 1.0% 1 0.0% 0

Holderness Road, Hull 0.4% 3 1.4% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Homebase, Beverly Road,

Wilerby

0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Homebase, Hessle 2.3% 18 0.0% 0 0.0% 0 1.6% 2 7.5% 6 8.6% 6 1.7% 1 0.0% 0 2.4% 2 1.0% 1 0.0% 0

Homebase, Willerby

Shopping Park

0.9% 7 0.0% 0 0.0% 0 0.8% 1 0.0% 0 5.7% 4 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

Hornsea 1.6% 13 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 3 16.0% 8 1.2% 1 0.0% 0 0.0% 0

Howden 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Hull 16.8% 134 27.1% 19 30.9% 34 31.2% 39 21.3% 17 5.7% 4 10.0% 6 4.0% 2 4.7% 4 9.0% 9 0.0% 0

Hutton Cranswick 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Immingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Ings Lane Garden Centre, 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

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101009 NEMS market research

Ings Lane, Dunswell

Internet / mail order /

catalogue

2.0% 16 1.4% 1 2.7% 3 2.4% 3 0.0% 0 2.9% 2 1.7% 1 2.0% 1 4.7% 4 1.0% 1 0.0% 0

Kingswood Retail Park, Hull 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Laceby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Langlands Garden Centre,

York Road, Shiptonthorpe

0.5% 4 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Leeds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Mablethorpe 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Market Weighton 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 2 1.7% 1 0.0% 0 0.0% 0 5.0% 5 0.0% 0

Northpoint Shopping Centre 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Patrington 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pocklington 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

Preston 1.6% 13 1.4% 1 1.8% 2 0.8% 1 0.0% 0 1.4% 1 13.3% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Reighton Gap 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sandhill Garden Centre,

Wyton Road, Hull

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Scarborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Scunthorpe 1.9% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.0% 15

Selby 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 6 0.0% 0

Shiptonthorpe 1.3% 10 0.0% 0 0.9% 1 0.8% 1 1.3% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 6.0% 6 0.0% 0

Sigglesthorne 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Skirlaugh 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Spring Garden Centre,

Hornsea Road,

Sigglesthorne

0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 2.0% 1 1.2% 1 0.0% 0 0.0% 0

St Stephen's Hull 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Swanland 1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 10 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

The Mount Retail Park, Hull 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

The Range, Clough Road,

Hull

0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wickes, Leeds Road, Hull 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wilkinsons, Northpoint

Shopping Centre, Hull

0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wilkinsons, Prospect Street,

Hull

0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Willerby 0.5% 4 0.0% 0 0.0% 0 0.8% 1 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Withernsea 0.9% 7 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 10.0% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Woodmansey 0.5% 4 1.4% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

York 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 2.4% 2 11.0% 11 0.0% 0

(Don't know / varies) 3.5% 28 0.0% 0 1.8% 2 4.0% 5 3.8% 3 4.3% 3 1.7% 1 8.0% 4 3.5% 3 6.0% 6 2.0% 1

(Don't regularly buy these

kind of goods)

19.4% 155 38.6% 27 17.3% 19 16.8% 21 32.5% 26 12.9% 9 21.7% 13 14.0% 7 12.9% 11 13.0% 13 18.0% 9

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 27

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q18 Which location did your household last buy health, beauty and chemist items ?

Anlaby 1.6% 13 0.0% 0 0.0% 0 2.4% 3 6.3% 5 7.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Barnetby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Barton 2.0% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 32.0% 16

Beverley 9.3% 74 0.0% 0 1.8% 2 3.2% 4 0.0% 0 2.9% 2 3.3% 2 14.0% 7 58.8% 50 7.0% 7 0.0% 0

Beverley Road, Hull 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bilton 0.9% 7 4.3% 3 2.7% 3 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bransholme 0.3% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bricknall Avenue, Hull 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bridlington 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Brigg 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 5

Brough 1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 10.0% 10 0.0% 0

Cottingham 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.5% 14 0.0% 0 0.0% 0

Derby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Driffield 2.5% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 40.0% 20 0.0% 0 0.0% 0 0.0% 0

Fleet 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Goole 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 8 0.0% 0

Goxhill 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Grampian Way, Hull 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Grenwich Avenue, Hull 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Grimsby 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.0% 8

Hedon 1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.0% 9 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Hessle 3.9% 31 0.0% 0 0.0% 0 0.0% 0 3.8% 3 32.9% 23 1.7% 1 0.0% 0 1.2% 1 3.0% 3 0.0% 0

Hessle Road 1.5% 12 0.0% 0 0.0% 0 1.6% 2 10.0% 8 1.4% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holderness Road 2.6% 21 18.6% 13 6.4% 7 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holderness Road, Hull 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Holme Upon Spalding Moor 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Hornsea 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 8.0% 4 0.0% 0 0.0% 0 0.0% 0

Howden 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Huddersfield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Hull city centre 35.8% 286 47.1% 33 55.5% 61 60.8% 76 70.0% 56 22.9% 16 28.3% 17 16.0% 8 9.4% 8 9.0% 9 4.0% 2

Internet / mail order /

catalogue

2.0% 16 2.9% 2 2.7% 3 0.0% 0 1.3% 1 0.0% 0 3.3% 2 0.0% 0 5.9% 5 2.0% 2 2.0% 1

Jersey, Channel Islands 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingston Retail Park, Hull 2.3% 18 2.9% 2 2.7% 3 1.6% 2 0.0% 0 5.7% 4 3.3% 2 2.0% 1 3.5% 3 1.0% 1 0.0% 0

Kingswood Retail Park, Hull 2.8% 22 1.4% 1 8.2% 9 6.4% 8 0.0% 0 0.0% 0 0.0% 0 2.0% 1 2.4% 2 1.0% 1 0.0% 0

Leeds 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Longhill Estate, Hull 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marfleet Lane, Hull 0.3% 2 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Weighton 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 6 0.0% 0

Newland Avenue 0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

North Ferriby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Northpoint/Bransholme 1.6% 13 1.4% 1 7.3% 8 1.6% 2 0.0% 0 1.4% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Pocklington 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 13.0% 13 0.0% 0

Princes Avenue, Hull 0.5% 4 1.4% 1 0.0% 0 2.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Scarborough 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

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Scunthorpe 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.0% 14

Selby 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 7 0.0% 0

Sheffield 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

South Cave 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Spring Bank West 0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St Stephen's Hull 0.5% 4 0.0% 0 0.0% 0 2.4% 3 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sutton-On-Hull 0.3% 2 0.0% 0 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Swanland 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Hall Road, Hull 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, Park Street, Hull 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, South Gate, Market

Weighton

0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

The Mount Retail Park, Hull 0.3% 2 1.4% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Willerby 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.6% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Withernsea 2.0% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.7% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 1.6% 13 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 11.0% 11 0.0% 0

(Don't know / varies) 1.6% 13 0.0% 0 0.0% 0 4.8% 6 1.3% 1 1.4% 1 0.0% 0 0.0% 0 1.2% 1 2.0% 2 4.0% 2

(Don't regularly buy these

kind of goods)

6.0% 48 14.3% 10 4.5% 5 6.4% 8 6.3% 5 4.3% 3 6.7% 4 8.0% 4 1.2% 1 8.0% 8 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

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for Nathaniel Lichfield & Partners October 2009

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Q19 Which location did your household last buy other non-food items such as books, CD’s, toys and gifts ?

Anlaby 0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Asda, Hessle Road, Hull 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asda, Kingswood Retail

Park, Hull

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Barton 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 4

Beverley 7.1% 57 0.0% 0 0.9% 1 2.4% 3 0.0% 0 2.9% 2 5.0% 3 12.0% 6 42.4% 36 6.0% 6 0.0% 0

Bilton 1.1% 9 1.4% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 10.0% 6 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Birmingham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bridlington 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Brigg 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 3

Brough 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Castleford 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Cheltenham 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Congleton Park, Cheshire 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cottingham 0.4% 3 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Doncaster 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Driffield 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 7 0.0% 0 0.0% 0 0.0% 0

Goole 1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 10 0.0% 0

Grimsby 1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 10

Hedon 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hessle 0.6% 5 0.0% 0 0.0% 0 0.0% 0 1.3% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Hessle Road 1.6% 13 0.0% 0 0.0% 0 2.4% 3 7.5% 6 2.9% 2 0.0% 0 0.0% 0 1.2% 1 1.0% 1 0.0% 0

Holderness Road 0.8% 6 5.7% 4 1.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hornsea 0.4% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Howden 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Hull city centre 37.0% 296 47.1% 33 46.4% 51 55.2% 69 67.5% 54 37.1% 26 36.7% 22 24.0% 12 16.5% 14 14.0% 14 2.0% 1

Internet / mail order /

catalogue

16.0% 128 7.1% 5 17.3% 19 8.0% 10 6.3% 5 27.1% 19 21.7% 13 20.0% 10 20.0% 17 20.0% 20 20.0% 10

Kingston Retail Park, Hull 1.6% 13 1.4% 1 2.7% 3 1.6% 2 0.0% 0 5.7% 4 1.7% 1 2.0% 1 1.2% 1 0.0% 0 0.0% 0

Kingswood Retail Park, Hull 1.8% 14 1.4% 1 5.5% 6 4.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Leeds 0.4% 3 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Leicester 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lockerby 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

London 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Manchester 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Weighton 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0

Newland Avenue 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Northpoint/Bransholme 0.4% 3 0.0% 0 2.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Nottingham 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pocklington 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.0% 3 0.0% 0

Preston Road, Hull 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Princes Dock Street, Hull 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Prospect Shopping Centre,

Hull

0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Scarborough 0.4% 3 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.0% 1

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Scunthorpe 1.6% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.0% 13

Selby 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

Sheffield 0.3% 2 0.0% 0 0.9% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St Andrews Quay Retail

Park, Hull

0.3% 2 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

St Stephen's Hull 1.1% 9 0.0% 0 0.9% 1 2.4% 3 2.5% 2 1.4% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 2.0% 1

Tesco, Park Street, Hull 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Tesco, South Gate, Market

Weighton

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

The Mount Retail Park, Hull 0.3% 2 1.4% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wakefield 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Willerby 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Withernsea 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.3% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 3.1% 25 0.0% 0 0.0% 0 0.8% 1 0.0% 0 2.9% 2 0.0% 0 4.0% 2 1.2% 1 18.0% 18 2.0% 1

(Don't know / varies) 2.0% 16 2.9% 2 1.8% 2 2.4% 3 1.3% 1 1.4% 1 0.0% 0 2.0% 1 3.5% 3 1.0% 1 4.0% 2

(Don't regularly buy these

kind of goods)

12.1% 97 27.1% 19 14.5% 16 13.6% 17 8.8% 7 12.9% 9 8.3% 5 12.0% 6 5.9% 5 10.0% 10 6.0% 3

Base: 800 70 110 125 80 70 60 50 85 100 50

Q20 How often do you visit shops and services in Hull city centre?

Everyday 1.6% 13 1.4% 1 0.0% 0 5.6% 7 3.8% 3 1.4% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

2-3 times a week 7.0% 56 11.4% 8 11.8% 13 12.8% 16 17.5% 14 2.9% 2 3.3% 2 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Once a week 18.3% 146 27.1% 19 21.8% 24 29.6% 37 26.3% 21 21.4% 15 21.7% 13 6.0% 3 7.1% 6 8.0% 8 0.0% 0

Once a forthnight 10.6% 85 10.0% 7 11.8% 13 12.8% 16 10.0% 8 17.1% 12 15.0% 9 6.0% 3 8.2% 7 7.0% 7 6.0% 3

Once a month 18.3% 146 24.3% 17 19.1% 21 12.0% 15 22.5% 18 22.9% 16 18.3% 11 12.0% 6 30.6% 26 12.0% 12 8.0% 4

Less than once a month 32.4% 259 20.0% 14 26.4% 29 20.8% 26 15.0% 12 31.4% 22 36.7% 22 42.0% 21 45.9% 39 46.0% 46 56.0% 28

(Don't go to Hull for

shopping)

10.6% 85 2.9% 2 6.4% 7 4.8% 6 5.0% 4 2.9% 2 3.3% 2 30.0% 15 7.1% 6 26.0% 26 30.0% 15

(Don't know / varies) 1.1% 9 2.9% 2 1.8% 2 1.6% 2 0.0% 0 0.0% 0 1.7% 1 4.0% 2 0.0% 0 0.0% 0 0.0% 0

(Refused) 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

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Q21 What if anything would make you visit Hull City more often?

Nothing 61.3% 490 65.7% 46 67.3% 74 65.6% 82 72.5% 58 41.4% 29 48.3% 29 60.0% 30 60.0% 51 76.0% 76 30.0% 15

Better choice of clothing

shops

2.4% 19 2.9% 2 3.6% 4 1.6% 2 2.5% 2 0.0% 0 3.3% 2 4.0% 2 2.4% 2 3.0% 3 0.0% 0

Better choice of shops in

general

7.6% 61 8.6% 6 6.4% 7 7.2% 9 10.0% 8 22.9% 16 13.3% 8 2.0% 1 2.4% 2 2.0% 2 4.0% 2

Better maintenance /

cleanliness

1.9% 15 1.4% 1 2.7% 3 2.4% 3 2.5% 2 4.3% 3 3.3% 2 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Better quality shops 1.8% 14 1.4% 1 0.9% 1 0.0% 0 1.3% 1 12.9% 9 1.7% 1 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Improved bus services 3.0% 24 2.9% 2 1.8% 2 2.4% 3 2.5% 2 4.3% 3 3.3% 2 6.0% 3 4.7% 4 2.0% 2 2.0% 1

More car parking 7.5% 60 2.9% 2 4.5% 5 8.0% 10 2.5% 2 17.1% 12 5.0% 3 8.0% 4 11.8% 10 7.0% 7 10.0% 5

More food supermarkets 0.4% 3 0.0% 0 0.0% 0 1.6% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

More large shops 0.5% 4 0.0% 0 0.9% 1 0.8% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

More traffic free areas /

pedestrianisation

1.0% 8 1.4% 1 0.9% 1 0.0% 0 1.3% 1 1.4% 1 1.7% 1 4.0% 2 1.2% 1 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

A John Lewis 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

A Littlewoods 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

A market 0.6% 5 1.4% 1 1.8% 2 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

A Marks and Spencers 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

A Morrisons 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Better access 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Better disabled facilities 0.4% 3 1.4% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Better security 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 1.2% 1 0.0% 0 0.0% 0

Better signage 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Buses should slow down 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cheaper bridge toll 3.3% 26 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 52.0% 26

Cheaper bus fares 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 2.0% 1

Cheaper parking 2.3% 18 0.0% 0 0.9% 1 4.0% 5 1.3% 1 2.9% 2 8.3% 5 2.0% 1 1.2% 1 2.0% 2 0.0% 0

Cheaper prices 0.5% 4 1.4% 1 0.9% 1 0.8% 1 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cleaner 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Free parking 1.9% 15 0.0% 0 2.7% 3 1.6% 2 0.0% 0 1.4% 1 1.7% 1 6.0% 3 5.9% 5 0.0% 0 0.0% 0

If it was closer 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

If it was less busy 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

If there were specific shops

there

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Improved train facilities 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 2.0% 1 0.0% 0 1.0% 1 0.0% 0

Late night opening 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Less pollution 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Less vacant shops 0.5% 4 0.0% 0 0.9% 1 0.0% 0 2.5% 2 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Make it undercover 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Make it warmer 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

More better known retailers 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

More book shops and

electrical shops

0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

More leisure activities 0.3% 2 0.0% 0 0.9% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone Hull Shopping Survey Page 32

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101009 NEMS market research

More leisure facilities 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

More petrol stations 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

More restaurants / pubs 0.9% 7 0.0% 0 0.0% 0 2.4% 3 1.3% 1 2.9% 2 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Needs revamping 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Park and ride 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Reopen Kwik Save 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Shops closer together 1.0% 8 1.4% 1 0.0% 0 1.6% 2 0.0% 0 4.3% 3 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

Specialist shops 0.8% 6 1.4% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 6.0% 3 1.2% 1 0.0% 0 0.0% 0

(Don’t know) 5.1% 41 7.1% 5 7.3% 8 4.0% 5 0.0% 0 4.3% 3 5.0% 3 8.0% 4 4.7% 4 6.0% 6 6.0% 3

Base: 800 70 110 125 80 70 60 50 85 100 50

Q22ADo you regularly visit shops or services in district or local centres in Hull?

Yes 40.5% 324 60.0% 42 58.2% 64 56.0% 70 45.0% 36 32.9% 23 35.0% 21 22.0% 11 35.3% 30 23.0% 23 8.0% 4

No 59.5% 476 40.0% 28 41.8% 46 44.0% 55 55.0% 44 67.1% 47 65.0% 39 78.0% 39 64.7% 55 77.0% 77 92.0% 46

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 33

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q22BWhich district or local centre in Hull do you most regularly visit?Those who said Yes at Q22A

Anlaby Road 3.4% 11 0.0% 0 0.0% 0 1.4% 1 16.7% 6 8.7% 2 0.0% 0 0.0% 0 3.3% 1 4.3% 1 0.0% 0

Annadale Road 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 1

Beverley Road/Cottingham

Road

2.5% 8 0.0% 0 1.6% 1 7.1% 5 0.0% 0 0.0% 0 9.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Beverley Road/Sutton Road 0.6% 2 0.0% 0 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Chanterlands Avenue 0.9% 3 0.0% 0 0.0% 0 4.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cottingham Road/Hall Road 0.6% 2 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0

Endike Lane 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gipsyville 0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Grandale 0.3% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Greenwich Avenue 1.2% 4 7.1% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0

Hessle Road 17.9% 58 0.0% 0 4.7% 3 17.1% 12 61.1% 22 39.1% 9 14.3% 3 18.2% 2 13.3% 4 13.0% 3 0.0% 0

Holderness Road 9.6% 31 33.3% 14 14.1% 9 1.4% 1 0.0% 0 8.7% 2 23.8% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ings Centre, Savoy Road 1.2% 4 2.4% 1 4.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Marfleet Lane/Preston Road 0.6% 2 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 0.0% 0 0.0% 0

Mount Pleasant - Holderness

Road

2.2% 7 2.4% 1 4.7% 3 1.4% 1 0.0% 0 0.0% 0 4.8% 1 9.1% 1 0.0% 0 0.0% 0 0.0% 0

Newland Avenue 2.5% 8 0.0% 0 0.0% 0 8.6% 6 0.0% 0 4.3% 1 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0

Northpoint Shopping Centre

(Bransholme)

11.1% 36 9.5% 4 32.8% 21 8.6% 6 0.0% 0 4.3% 1 4.8% 1 18.2% 2 0.0% 0 4.3% 1 0.0% 0

Princes Avenue/Spring Bank 2.2% 7 0.0% 0 1.6% 1 1.4% 1 2.8% 1 4.3% 1 4.8% 1 9.1% 1 0.0% 0 4.3% 1 0.0% 0

Spring Bank 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Spring Bank West/Calvert

Lane (junction)

0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 2 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Willerby Road/Manor Road 1.9% 6 2.4% 1 0.0% 0 2.9% 2 0.0% 0 8.7% 2 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0

Beverley 0.9% 3 0.0% 0 1.6% 1 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0

Bilton 0.6% 2 4.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bransholme 1.9% 6 7.1% 3 4.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brough 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0

Clough Road, Hull 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cottingham 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elmbridge Parade, Hull 0.3% 1 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hessle 0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hornsea 0.9% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hornsea Freeport 0.6% 2 2.4% 1 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hull Marina 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0

Ings Road, Hull 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0

Kingswood 6.5% 21 2.4% 1 6.3% 4 5.7% 4 0.0% 0 4.3% 1 4.8% 1 27.3% 3 16.7% 5 8.7% 2 0.0% 0

Kingswood Retail Park, Hull 9.3% 30 0.0% 0 10.9% 7 14.3% 10 8.3% 3 4.3% 1 4.8% 1 9.1% 1 20.0% 6 4.3% 1 0.0% 0

Newland Avenue, Hull 0.6% 2 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0

Princes Quay, Hull 2.8% 9 2.4% 1 3.1% 2 0.0% 0 0.0% 0 0.0% 0 9.5% 2 0.0% 0 6.7% 2 8.7% 2 0.0% 0

Priory Road, Hull 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Prospect Centre, Hull 2.5% 8 4.8% 2 1.6% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 3 0.0% 0 25.0% 1

St Andrews Quay, Hull 2.5% 8 2.4% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.7% 2 17.4% 4 0.0% 0

Zone Hull Shopping Survey Page 34

for Nathaniel Lichfield & Partners October 2009

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St Stephens Shopping

Centre, Hull

1.9% 6 2.4% 1 1.6% 1 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 2

The Junction, Clive Sullivan

Way, Hull

0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0

West Hull 0.3% 1 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Whitefriargate Shopping

Centre, Hull

1.2% 4 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 8.7% 2 0.0% 0

Willerby 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Withernsea 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wold Road, Hull 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don't know / can't

remember)

3.1% 10 4.8% 2 3.1% 2 5.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 4.3% 1 0.0% 0

Base: 324 42 64 70 36 23 21 11 30 23 4

Zone Hull Shopping Survey Page 35

for Nathaniel Lichfield & Partners October 2009

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Q23 What if anything would make you visit (LOCATION MENTIONED AT Q22A) more often?Those who said Yes at Q22A

Nothing 70.7% 229 59.5% 25 70.3% 45 74.3% 52 77.8% 28 60.9% 14 71.4% 15 81.8% 9 63.3% 19 87.0% 20 50.0% 2

Better choice of clothing

shops

0.9% 3 0.0% 0 3.1% 2 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Better choice of shops in

general

9.3% 30 9.5% 4 7.8% 5 11.4% 8 11.1% 4 21.7% 5 9.5% 2 0.0% 0 3.3% 1 0.0% 0 25.0% 1

Better maintenance /

cleanliness

1.9% 6 2.4% 1 3.1% 2 0.0% 0 8.3% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Better quality shops 0.6% 2 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 0.0% 0 0.0% 0

Improved bus services 0.9% 3 4.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0

More car parking 7.1% 23 4.8% 2 4.7% 3 4.3% 3 5.6% 2 17.4% 4 14.3% 3 0.0% 0 13.3% 4 8.7% 2 0.0% 0

More food supermarkets 1.5% 5 2.4% 1 3.1% 2 1.4% 1 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

More large shops 1.2% 4 0.0% 0 0.0% 0 2.9% 2 0.0% 0 4.3% 1 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0

More traffic free areas /

pedestrianisation

0.6% 2 2.4% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

A Marks and Spencers 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0

Better shopping facilities 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.3% 1 0.0% 0 0.0% 0

Cheaper prices 0.6% 2 2.4% 1 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Expand the area 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Free parking 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Get rid of the bridge 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 1

Improve the roads 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Less amusement arcades 0.3% 1 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

More independent stores 0.6% 2 2.4% 1 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

More restaurants / cafes 2.2% 7 4.8% 2 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 3 0.0% 0 0.0% 0

More seating 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Park and ride 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0

Sunday open longer 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Toilet facilities 0.6% 2 0.0% 0 1.6% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don’t know) 1.9% 6 4.8% 2 3.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 1 3.3% 1 0.0% 0 0.0% 0

Base: 324 42 64 70 36 23 21 11 30 23 4

Zone Hull Shopping Survey Page 36

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Q24 Do you or your family do any of the following leisure activities?

Cinema 45.0% 360 34.3% 24 34.5% 38 45.6% 57 31.3% 25 58.6% 41 26.7% 16 50.0% 25 56.5% 48 64.0% 64 44.0% 22

Theatre 46.6% 373 47.1% 33 40.0% 44 42.4% 53 40.0% 32 65.7% 46 31.7% 19 36.0% 18 56.5% 48 59.0% 59 42.0% 21

Pub / bar 45.4% 363 40.0% 28 44.5% 49 50.4% 63 36.3% 29 44.3% 31 36.7% 22 54.0% 27 47.1% 40 51.0% 51 46.0% 23

Restaurant 67.1% 537 62.9% 44 54.5% 60 60.0% 75 60.0% 48 80.0% 56 60.0% 36 76.0% 38 77.6% 66 74.0% 74 80.0% 40

Nightclub 7.0% 56 2.9% 2 8.2% 9 8.0% 10 7.5% 6 7.1% 5 1.7% 1 14.0% 7 3.5% 3 8.0% 8 10.0% 5

Bingo 8.9% 71 14.3% 10 16.4% 18 10.4% 13 6.3% 5 2.9% 2 13.3% 8 4.0% 2 7.1% 6 5.0% 5 4.0% 2

Health & Fitness club 19.9% 159 17.1% 12 20.0% 22 21.6% 27 13.8% 11 34.3% 24 13.3% 8 14.0% 7 31.8% 27 17.0% 17 8.0% 4

Tenpin bowling 22.3% 178 20.0% 14 25.5% 28 26.4% 33 8.8% 7 20.0% 14 16.7% 10 32.0% 16 27.1% 23 19.0% 19 28.0% 14

None of these 14.0% 112 12.9% 9 20.9% 23 17.6% 22 16.3% 13 11.4% 8 20.0% 12 10.0% 5 7.1% 6 10.0% 10 8.0% 4

(Don’t know) 0.4% 3 2.9% 2 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

Q25 Where did you or your family last visit the cinema?Those who visit the cinema at Q24

Cineworld, Kingswood

Retail Park

38.9% 140 54.2% 13 71.1% 27 38.6% 22 8.0% 2 19.5% 8 31.3% 5 56.0% 14 72.9% 35 21.9% 14 0.0% 0

Odeon, Kingston Street 10.6% 38 0.0% 0 2.6% 1 10.5% 6 36.0% 9 26.8% 11 18.8% 3 4.0% 1 6.3% 3 6.3% 4 0.0% 0

Reel, St Stephens Centre 12.5% 45 16.7% 4 13.2% 5 22.8% 13 12.0% 3 22.0% 9 12.5% 2 4.0% 1 6.3% 3 6.3% 4 4.5% 1

Vue, John Street, Scunthorpe 4.2% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 63.6% 14

Vue, Princes Shopping

Centre

12.2% 44 20.8% 5 2.6% 1 17.5% 10 28.0% 7 22.0% 9 18.8% 3 0.0% 0 6.3% 3 9.4% 6 0.0% 0

Vue, Stirling Road, York 1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 4 0.0% 0

Beverley 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0

Cleethorpes 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1

Hull 8.1% 29 8.3% 2 7.9% 3 8.8% 5 8.0% 2 7.3% 3 12.5% 2 12.0% 3 4.2% 2 9.4% 6 4.5% 1

Scunthorpe 0.8% 3 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 2

York 1.4% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 2 0.0% 0 4.7% 3 0.0% 0

Bradford 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 3.1% 2 0.0% 0

Bridlington 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 3 0.0% 0 0.0% 0 0.0% 0

Castleford 1.1% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 4 0.0% 0

Grimsby 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 2

Leeds 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 1 0.0% 0 0.0% 0 0.0% 0

Leicester 0.3% 1 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

London 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Nottingham 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0

Pocklington 3.3% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.8% 12 0.0% 0

Swindon 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1

Wakefield 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.6% 1 0.0% 0

(Don't know / can't

remember)

1.4% 5 0.0% 0 2.6% 1 0.0% 0 4.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.7% 3 0.0% 0

Base: 360 24 38 57 25 41 16 25 48 64 22

Zone Hull Shopping Survey Page 37

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q26 Where did you or your family last visit the Theatre?Those who visit the theatre at Q24

City Hall, Paragon Street,

Hull

1.9% 7 6.1% 2 2.3% 1 1.9% 1 0.0% 0 2.2% 1 5.3% 1 0.0% 0 0.0% 0 0.0% 0 4.8% 1

Grand Opera House,

Cumberland Street, York

1.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 1 0.0% 0 10.2% 6 0.0% 0

Hull New Theatre, Kingston

Square, Hull

59.2% 221 60.6% 20 81.8% 36 73.6% 39 78.1% 25 65.2% 30 78.9% 15 27.8% 5 56.3% 27 27.1% 16 38.1% 8

Hull Truck Theatre,

Ferensway, Hull

17.2% 64 12.1% 4 6.8% 3 17.0% 9 15.6% 5 21.7% 10 5.3% 1 27.8% 5 25.0% 12 20.3% 12 14.3% 3

Plowright Theatre,

Scunthorpe

0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.5% 2

Theatre Royal and Studio, St

Leonard's Place, York

2.1% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.2% 1 0.0% 0 11.1% 2 0.0% 0 8.5% 5 0.0% 0

Bilton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hull 3.8% 14 9.1% 3 0.0% 0 1.9% 1 0.0% 0 2.2% 1 5.3% 1 11.1% 2 4.2% 2 6.8% 4 0.0% 0

Scunthorpe 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.5% 2

York 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 0.0% 0

Bradford 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.4% 2 4.8% 1

Bridlington 0.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 2 0.0% 0 0.0% 0 0.0% 0

Grimsby 0.5% 2 3.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1

Haverhill, Suffolk 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0

Ipswich 0.3% 1 0.0% 0 0.0% 0 0.0% 0 3.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Leicester 0.3% 1 0.0% 0 0.0% 0 1.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lincoln 0.5% 2 0.0% 0 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.8% 1

Liverpool 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0

London 4.8% 18 6.1% 2 6.8% 3 3.8% 2 0.0% 0 4.3% 2 0.0% 0 5.6% 1 8.3% 4 5.1% 3 4.8% 1

Manchester 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0

Pocklington 1.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.9% 7 0.0% 0

Sidcup 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0

(Don't know / can't

remember)

1.3% 5 3.0% 1 0.0% 0 0.0% 0 3.1% 1 2.2% 1 0.0% 0 0.0% 0 2.1% 1 0.0% 0 4.8% 1

Base: 373 33 44 53 32 46 19 18 48 59 21

Zone Hull Shopping Survey Page 38

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q27 Where did you or your family last visit a pub / bar?Those who visit a pub / bar at Q24

Anlaby 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Barton 1.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 30.4% 7

Beverley 7.4% 27 7.1% 2 0.0% 0 4.8% 3 0.0% 0 16.1% 5 0.0% 0 0.0% 0 35.0% 14 5.9% 3 0.0% 0

Brigg 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1

Cottingham 3.9% 14 0.0% 0 0.0% 0 6.3% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 25.0% 10 0.0% 0 0.0% 0

Driffield 1.9% 7 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0 0.0% 0 22.2% 6 0.0% 0 0.0% 0 0.0% 0

Hessle 2.8% 10 0.0% 0 2.0% 1 0.0% 0 17.2% 5 9.7% 3 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0

Hornsea 2.5% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1 29.6% 8 0.0% 0 0.0% 0 0.0% 0

Hull 41.6% 151 85.7% 24 81.6% 40 81.0% 51 65.5% 19 25.8% 8 13.6% 3 3.7% 1 2.5% 1 5.9% 3 4.3% 1

Scunthorpe 1.4% 5 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.4% 4

Selby 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 3 0.0% 0

Willerby 3.9% 14 3.6% 1 2.0% 1 4.8% 3 3.4% 1 16.1% 5 0.0% 0 0.0% 0 7.5% 3 0.0% 0 0.0% 0

York 1.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 9.8% 5 0.0% 0

Aldbrough 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Allerthorpe 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0

Ayrshire 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0

Barmby On The Marsh 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0

Barrow 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1

Barton Upon Humber 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1

Bradford 0.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bransholme 0.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brantingham 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 3.9% 2 0.0% 0

Bridlington 0.6% 2 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0

Brough 1.9% 7 0.0% 0 0.0% 0 0.0% 0 3.4% 1 3.2% 1 0.0% 0 0.0% 0 0.0% 0 9.8% 5 0.0% 0

Broughton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1

Catfield 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0

Cherry Burton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0

Cranswick 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0

Easington 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ellerby 0.3% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ellerton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0

Elloughton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0

Etton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0

Grimsby 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.7% 2

Hatfield 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0

Hedon 1.7% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 27.3% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hibaldstow 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1

Holme Upon Spalding Moor 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0

Howden 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 3 0.0% 0

Hutton Cranswick 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0

Isle Of Arran 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0

Kelsey 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kirk Ella 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Leeds 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 0.0% 0

Zone Hull Shopping Survey Page 39

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101009 NEMS market research

Liverpool 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0

London 0.6% 2 0.0% 0 0.0% 0 0.0% 0 3.4% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Lund 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 2.0% 1 0.0% 0

Malton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Weighton 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.9% 2 0.0% 0

Melton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0

Messingham 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1

Nafferton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0

North Cave 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 3 0.0% 0

North Ferriby 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

North Newbald 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0

Patrington 0.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pocklington 1.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 11.8% 6 0.0% 0

Preston 0.6% 2 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Scarborough 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0

Skidby 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 5.0% 2 0.0% 0 0.0% 0

Skirlaugh 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0

South Cave 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 3 0.0% 0

Spalding Moor 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0

Stoneferry 0.3% 1 0.0% 0 0.0% 0 1.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sutton-On-Hull 0.6% 2 0.0% 0 4.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Swanland 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Wakefield 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1 0.0% 0 0.0% 0

Walkington 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.5% 3 0.0% 0 0.0% 0

Wansford 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0

Welton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Winterton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1

Withernsea 0.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don't know / can't

remember)

1.9% 7 0.0% 0 2.0% 1 0.0% 0 3.4% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 3.9% 2 8.7% 2

Base: 363 28 49 63 29 31 22 27 40 51 23

Zone Hull Shopping Survey Page 40

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q28 Where did you or your family last visit a restaurant?Those who visit a restaurant at Q24

Anlaby 2.0% 11 0.0% 0 0.0% 0 1.3% 1 12.5% 6 3.6% 2 2.8% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0

Barton 1.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 20.0% 8

Beverley 12.3% 66 6.8% 3 10.0% 6 5.3% 4 4.2% 2 14.3% 8 2.8% 1 13.2% 5 42.4% 28 10.8% 8 2.5% 1

Bilton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brigg 1.3% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.5% 7

Cottingham 5.0% 27 2.3% 1 1.7% 1 13.3% 10 4.2% 2 0.0% 0 2.8% 1 0.0% 0 18.2% 12 0.0% 0 0.0% 0

Driffield 2.2% 12 0.0% 0 0.0% 0 1.3% 1 2.1% 1 0.0% 0 0.0% 0 21.1% 8 1.5% 1 1.4% 1 0.0% 0

Hessle 3.4% 18 0.0% 0 0.0% 0 4.0% 3 4.2% 2 14.3% 8 2.8% 1 0.0% 0 4.5% 3 1.4% 1 0.0% 0

Hornsea 1.9% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 2 15.8% 6 1.5% 1 0.0% 0 2.5% 1

Hull 32.2% 173 63.6% 28 66.7% 40 52.0% 39 47.9% 23 17.9% 10 33.3% 12 10.5% 4 9.1% 6 10.8% 8 7.5% 3

Scunthorpe 1.5% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 8

Selby 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 4.1% 3 0.0% 0

Willerby 3.7% 20 4.5% 2 3.3% 2 8.0% 6 6.3% 3 10.7% 6 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0

York 4.3% 23 0.0% 0 1.7% 1 2.7% 2 4.2% 2 5.4% 3 2.8% 1 2.6% 1 1.5% 1 16.2% 12 0.0% 0

Alnwick 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1

Ayreshire 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

Bainton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Barcelona 0.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Barmby On The Marsh 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Barnston 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

Barrow 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1

Benidorm 0.2% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bingham 0.2% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Birmingham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bishop Burton 0.6% 3 0.0% 0 0.0% 0 2.7% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Brandesburton 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 2.6% 1 1.5% 1 0.0% 0 0.0% 0

Bransholme 0.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Brantingham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Bridlington 0.7% 4 2.3% 1 0.0% 0 1.3% 1 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Brough 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Canterbury 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Cardiff 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Carnaby 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

Castleford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Coniston 0.2% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Dalton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0

Doncaster 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0

Ellerton 0.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Elloughton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0

Fangfoss 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Flamborough 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

Flixton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

Gilberdyke 0.2% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Glasgow 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1

Zone Hull Shopping Survey Page 41

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Godlingham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Grimsby 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 2

Harrogate 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

Hartlepool 0.2% 1 2.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hedon 1.1% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.9% 5 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Holme Upon Spalding Moor 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Howden 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0

Isle Of Arran 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

Kilnsea 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kilnwick Percy 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Kingston Retail Park, Hull 0.4% 2 2.3% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kingswood 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

Kingswood Retail Park, Hull 0.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kirk Ella 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Leeds 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.7% 2 0.0% 0

Lincoln 0.9% 5 0.0% 0 1.7% 1 0.0% 0 2.1% 1 1.8% 1 0.0% 0 0.0% 0 1.5% 1 0.0% 0 2.5% 1

Lund 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 1.5% 1 0.0% 0 0.0% 0

Malton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0

Manchester 0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Weighton 0.7% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.4% 4 0.0% 0

Masham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Messingham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1

New Ellerby 0.4% 2 2.3% 1 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Newark 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

North Ferriby 1.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.7% 6 0.0% 0 0.0% 0 0.0% 0 4.1% 3 0.0% 0

Pickton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Pocklington 1.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 10.8% 8 0.0% 0

Sancton 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Scarborough 0.4% 2 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

Sheffield 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0

Skidby 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 2.8% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1

Sledmere 0.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 2.6% 1 1.5% 1 0.0% 0 0.0% 0

South Cave 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0

South Dalton 0.2% 1 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Southport 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

St Andrews Quay, Hull 0.4% 2 0.0% 0 0.0% 0 0.0% 0 4.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Stirling 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.8% 1 0.0% 0 0.0% 0 0.0% 0 2.5% 1

Thornton Dale 0.2% 1 0.0% 0 0.0% 0 0.0% 0 2.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Walkington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.5% 1 0.0% 0 0.0% 0

Wansford 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

Wetherby 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.6% 1 0.0% 0 0.0% 0 0.0% 0

Whitby 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.5% 1

Whitefriargate 0.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Withernsea 0.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Woodmansey 0.2% 1 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don't know /can't

remember)

4.1% 22 6.8% 3 3.3% 2 4.0% 3 2.1% 1 5.4% 3 5.6% 2 0.0% 0 3.0% 2 5.4% 4 5.0% 2

Zone Hull Shopping Survey Page 42

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Base: 537 44 60 75 48 56 36 38 66 74 40

Q29 Where did you or your family last visit a nightclub / live music venue?Those who visit a nightclub / live music venue at Q24

Pozition, George Street 10.7% 6 0.0% 0 11.1% 1 10.0% 1 16.7% 1 40.0% 2 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0

Spiders, Witham 1.8% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sugar Mill, Dagger Lane 5.4% 3 50.0% 1 22.2% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Welly Club, Beverley Road 5.4% 3 0.0% 0 0.0% 0 10.0% 1 0.0% 0 20.0% 1 0.0% 0 0.0% 0 33.3% 1 0.0% 0 0.0% 0

Brigg 3.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.6% 2 0.0% 0 0.0% 0 0.0% 0

Cottingham 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0

Hull 42.9% 24 50.0% 1 66.7% 6 80.0% 8 50.0% 3 20.0% 1 100.0% 1 0.0% 0 66.7% 2 12.5% 1 20.0% 1

Scunthorpe 5.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 60.0% 3

Selby 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0

York 5.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 37.5% 3 0.0% 0

Blackpool 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0

Dewsbury 1.8% 1 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Manchester 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0

Newark 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0

Pontefract 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0

Sheffield 1.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 1

(Don't know / varies) 5.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 1 0.0% 0 14.3% 1 0.0% 0 12.5% 1 0.0% 0

Base: 56 2 9 10 6 5 1 7 3 8 5

Zone Hull Shopping Survey Page 43

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q30 Where did you or your family last go to play Bingo?Those who visit the bingo at Q24

Astoria Bingo Club,

Holderness Road, Hull

5.6% 4 40.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gala Bingo, Astro Centre,

Oslo Road, Hull

18.3% 13 10.0% 1 38.9% 7 15.4% 2 0.0% 0 50.0% 1 12.5% 1 50.0% 1 0.0% 0 0.0% 0 0.0% 0

Gala Bingo, Wheatley

Centre, Doncaster

1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 1 0.0% 0

Mecca Bingo, Clough Road,

Hull

31.0% 22 20.0% 2 44.4% 8 53.8% 7 0.0% 0 0.0% 0 12.5% 1 0.0% 0 50.0% 3 20.0% 1 0.0% 0

Mecca Bingo, Fishergare,

York

1.4% 1 0.0% 0 0.0% 0 0.0% 0 20.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Beverley 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0

Hornsea 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0

Hull 16.9% 12 10.0% 1 16.7% 3 30.8% 4 60.0% 3 0.0% 0 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0

Scunthorpe 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 2

York 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 1 0.0% 0

Bristol 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Easington 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Market Weighton 2.8% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 1 20.0% 1 0.0% 0

Patrington 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sutton trust 1.4% 1 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Withernsea 5.6% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don't know / varies) 4.2% 3 10.0% 1 0.0% 0 0.0% 0 20.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.0% 1 0.0% 0

Base: 71 10 18 13 5 2 8 2 6 5 2

Zone Hull Shopping Survey Page 44

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

Q31 Where did you or your family last go to a healthclub/gym?Those who visit a healthclub / gym at Q24

Albert Avenue Pools 1.3% 2 0.0% 0 0.0% 0 0.0% 0 9.1% 1 4.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Beverley Road Baths 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0

Cannons Health Club,

Kingston Park, Hull

2.5% 4 0.0% 0 4.5% 1 3.7% 1 0.0% 0 0.0% 0 12.5% 1 0.0% 0 0.0% 0 5.9% 1 0.0% 0

Costello Stadium 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

David Lloyd Raquet &

Fitness Club, Kingswood

6.9% 11 0.0% 0 9.1% 2 14.8% 4 0.0% 0 4.2% 1 0.0% 0 0.0% 0 11.1% 3 5.9% 1 0.0% 0

East Hull Pools 0.6% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Ennerdale Leisure Centre 2.5% 4 0.0% 0 9.1% 2 7.4% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Fitness First, Clough Road 3.1% 5 0.0% 0 13.6% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.4% 2 0.0% 0 0.0% 0

JJB Fitness, The Mount

Retail Park, Holderness

Road

6.3% 10 8.3% 1 22.7% 5 7.4% 2 0.0% 0 0.0% 0 12.5% 1 14.3% 1 0.0% 0 0.0% 0 0.0% 0

The Health Club, Willerby 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Woodford Leisure Centre 2.5% 4 16.7% 2 9.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Anlaby 3.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 20.8% 5 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0

Barton 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 2

Beverley 5.7% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 33.3% 9 0.0% 0 0.0% 0

Cottingham 3.1% 5 0.0% 0 0.0% 0 7.4% 2 0.0% 0 8.3% 2 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0

Driffield 1.9% 3 8.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.6% 2 0.0% 0 0.0% 0 0.0% 0

Goole 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0

Hessle 2.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 3 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0

Hornsea 2.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 1 12.5% 1 28.6% 2 0.0% 0 0.0% 0 0.0% 0

Hull 25.2% 40 66.7% 8 18.2% 4 44.4% 12 54.5% 6 20.8% 5 25.0% 2 0.0% 0 7.4% 2 5.9% 1 0.0% 0

Scunthorpe 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 50.0% 2

Selby 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0

Willerby 8.8% 14 0.0% 0 0.0% 0 11.1% 3 9.1% 1 12.5% 3 0.0% 0 0.0% 0 25.9% 7 0.0% 0 0.0% 0

Abroad 0.6% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Cave Castle, South Cave 2.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.5% 4 0.0% 0

Cottingham 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0

Cranswick 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0

David Lloyd Gym, Windmill

Lane, York

0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0

Fitness Sensations,

Poorhouse Lane, Hull

0.6% 1 0.0% 0 4.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hedon 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kc College, Hull 0.6% 1 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Kent 0.6% 1 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Melton 1.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.2% 1 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0

North Ferriby 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0

Pavillion Centre, Withernsea 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pocklington Leisure Centre 2.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.5% 4 0.0% 0

Village Leisure Club, Henry

Boot Way, Hull

0.6% 1 0.0% 0 0.0% 0 0.0% 0 9.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone Hull Shopping Survey Page 45

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Withernsea 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don't know / varies) 1.3% 2 0.0% 0 0.0% 0 3.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.9% 1 0.0% 0

Base: 159 12 22 27 11 24 8 7 27 17 4

Q32 Where did you or your family last go for tenpin bowling?Those who visit tenpin bowling at Q24

AMF Bowl, Holwell Road 1.7% 3 0.0% 0 10.7% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

AMF Bowling, Warren

Road, Scunthorpe

6.2% 11 7.1% 1 3.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 57.1% 8

Cleethorpess Ten Pin

Bowling, Kings Road

0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0

Hollywood Bowl,

Kingswood Retail Park

59.6% 106 71.4% 10 53.6% 15 75.8% 25 57.1% 4 100.0% 14 70.0% 7 43.8% 7 82.6% 19 26.3% 5 0.0% 0

Tenpin York, Clifton Moor

Centre, York

2.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.5% 2 0.0% 0 10.5% 2 0.0% 0

Brigg 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0

Cleethorpes 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 1

Hull 16.9% 30 7.1% 1 32.1% 9 18.2% 6 14.3% 1 0.0% 0 20.0% 2 25.0% 4 13.0% 3 21.1% 4 0.0% 0

Immingham 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 1

Scunthorpe 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.3% 2

York 1.1% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.5% 2 0.0% 0

Castleford 2.2% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.8% 3 7.1% 1

Grimsby 1.1% 2 0.0% 0 0.0% 0 0.0% 0 14.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.1% 1

Kingswood 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0

Sutton Fields 1.1% 2 7.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.3% 1 0.0% 0 0.0% 0

Withernsea 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 10.0% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

York 0.6% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.3% 1 0.0% 0

(Don't know / varies) 2.8% 5 7.1% 1 0.0% 0 6.1% 2 14.3% 1 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0

Base: 178 14 28 33 7 14 10 16 23 19 14

GEN Gender:

Male 27.3% 218 20.0% 14 30.9% 34 25.6% 32 27.5% 22 27.1% 19 23.3% 14 28.0% 14 31.8% 27 21.0% 21 42.0% 21

Female 72.8% 582 80.0% 56 69.1% 76 74.4% 93 72.5% 58 72.9% 51 76.7% 46 72.0% 36 68.2% 58 79.0% 79 58.0% 29

Base: 800 70 110 125 80 70 60 50 85 100 50

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for Nathaniel Lichfield & Partners October 2009

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AGE How old are you ?

18-24 1.9% 15 0.0% 0 3.6% 4 3.2% 4 1.3% 1 1.4% 1 1.7% 1 0.0% 0 2.4% 2 2.0% 2 0.0% 0

25-34 4.9% 39 8.6% 6 4.5% 5 9.6% 12 1.3% 1 4.3% 3 1.7% 1 6.0% 3 2.4% 2 3.0% 3 6.0% 3

35-44 12.6% 101 8.6% 6 13.6% 15 13.6% 17 11.3% 9 12.9% 9 8.3% 5 24.0% 12 11.8% 10 11.0% 11 14.0% 7

45-54 19.8% 158 14.3% 10 20.0% 22 16.0% 20 17.5% 14 24.3% 17 20.0% 12 22.0% 11 17.6% 15 22.0% 22 30.0% 15

55-64 22.1% 177 21.4% 15 25.5% 28 20.8% 26 18.8% 15 12.9% 9 31.7% 19 14.0% 7 23.5% 20 27.0% 27 22.0% 11

65+ 37.4% 299 44.3% 31 30.9% 34 35.2% 44 47.5% 38 42.9% 30 36.7% 22 32.0% 16 42.4% 36 35.0% 35 26.0% 13

(Refused) 1.4% 11 2.9% 2 1.8% 2 1.6% 2 2.5% 2 1.4% 1 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.0% 1

Base: 800 70 110 125 80 70 60 50 85 100 50

SEG Socio-economic group

A 3.6% 29 1.4% 1 0.0% 0 0.8% 1 3.8% 3 11.4% 8 1.7% 1 4.0% 2 12.9% 11 1.0% 1 2.0% 1

B 9.0% 72 1.4% 1 7.3% 8 9.6% 12 3.8% 3 14.3% 10 8.3% 5 8.0% 4 10.6% 9 17.0% 17 6.0% 3

C1 25.4% 203 20.0% 14 22.7% 25 29.6% 37 18.8% 15 25.7% 18 31.7% 19 24.0% 12 29.4% 25 30.0% 30 16.0% 8

C2 19.6% 157 20.0% 14 18.2% 20 16.0% 20 23.8% 19 18.6% 13 15.0% 9 20.0% 10 12.9% 11 23.0% 23 36.0% 18

D 13.8% 110 18.6% 13 18.2% 20 12.0% 15 20.0% 16 7.1% 5 11.7% 7 16.0% 8 8.2% 7 11.0% 11 16.0% 8

E 23.9% 191 35.7% 25 27.3% 30 25.6% 32 26.3% 21 15.7% 11 28.3% 17 22.0% 11 22.4% 19 14.0% 14 22.0% 11

(Refused) 4.8% 38 2.9% 2 6.4% 7 6.4% 8 3.8% 3 7.1% 5 3.3% 2 6.0% 3 3.5% 3 4.0% 4 2.0% 1

Base: 800 70 110 125 80 70 60 50 85 100 50

LAN Where English is not your first language, please specify your main language:

No other language / English

is my first language

97.8% 782 97.1% 68 98.2% 108 95.2% 119 100.0% 80 92.9% 65 100.0% 60 100.0% 50 98.8% 84 99.0% 99 98.0% 49

Other language 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bangladeshi 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Filipino 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

French 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

German 0.3% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Greek 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Norwegian 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Polish 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Spanish 0.3% 2 1.4% 1 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Urdu 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Welsh 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

(Don't know / varies) 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Refused) 0.8% 6 0.0% 0 1.8% 2 1.6% 2 0.0% 0 2.9% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

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for Nathaniel Lichfield & Partners October 2009

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101009 NEMS market research

DIS1 Do you consider you have a disability?

Yes 16.1% 129 22.9% 16 18.2% 20 12.8% 16 20.0% 16 8.6% 6 20.0% 12 10.0% 5 17.6% 15 14.0% 14 18.0% 9

No 82.9% 663 75.7% 53 80.0% 88 86.4% 108 80.0% 64 88.6% 62 80.0% 48 88.0% 44 82.4% 70 86.0% 86 80.0% 40

(Refused) 1.0% 8 1.4% 1 1.8% 2 0.8% 1 0.0% 0 2.9% 2 0.0% 0 2.0% 1 0.0% 0 0.0% 0 2.0% 1

Base: 800 70 110 125 80 70 60 50 85 100 50

DIS2 What is the nature of your disability?Those who have a disability

Arthritis 8.5% 11 6.3% 1 0.0% 0 25.0% 4 6.3% 1 0.0% 0 8.3% 1 20.0% 1 6.7% 1 14.3% 2 0.0% 0

Cancer 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Diabetes 1.6% 2 0.0% 0 5.0% 1 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Epilepsy 2.3% 3 0.0% 0 5.0% 1 6.3% 1 6.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Heart condition 3.9% 5 0.0% 0 10.0% 2 0.0% 0 0.0% 0 16.7% 1 0.0% 0 20.0% 1 0.0% 0 0.0% 0 11.1% 1

Lung problems 1.6% 2 0.0% 0 0.0% 0 6.3% 1 0.0% 0 0.0% 0 0.0% 0 20.0% 1 0.0% 0 0.0% 0 0.0% 0

Mental health problems 2.3% 3 0.0% 0 5.0% 1 0.0% 0 0.0% 0 16.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.1% 1

Mobility 62.8% 81 68.8% 11 70.0% 14 56.3% 9 68.8% 11 50.0% 3 66.7% 8 40.0% 2 73.3% 11 57.1% 8 44.4% 4

Sensory 13.2% 17 18.8% 3 5.0% 1 6.3% 1 18.8% 3 0.0% 0 25.0% 3 0.0% 0 6.7% 1 21.4% 3 22.2% 2

Nature of disability 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Refused) 3.9% 5 6.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 13.3% 2 7.1% 1 11.1% 1

Base: 129 16 20 16 16 6 12 5 15 14 9

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ETH What would best describe your ethnic origin (according to the census)?

White – British 95.5% 764 97.1% 68 95.5% 105 91.2% 114 95.0% 76 92.9% 65 96.7% 58 98.0% 49 97.6% 83 98.0% 98 96.0% 48

White - Irish 0.8% 6 0.0% 0 0.0% 0 1.6% 2 0.0% 0 2.9% 2 0.0% 0 0.0% 0 1.2% 1 0.0% 0 2.0% 1

Any other white background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Black - Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Black - African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Black - Any other black

background

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mixed - White and black 0.3% 2 0.0% 0 0.9% 1 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Mixed - Caribbean 0.3% 2 0.0% 0 0.9% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

White - White and black

African

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

White - White and Asian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

White - Any other mixed

background

0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1

Asian - Chinese 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asian - Indian 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asian - Pakistani 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asian - Bangladeshi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Asian - Any other Asian

background

0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Gypsy 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Any other ethnic background 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

American 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Australian 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Austrian 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Bangladeshi 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

European 0.5% 4 1.4% 1 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Italian 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Latin American 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Norwegian 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Don't know) 0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

(Refused) 1.5% 12 0.0% 0 2.7% 3 1.6% 2 3.8% 3 2.9% 2 1.7% 1 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

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Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

REL What would best decribe your religion or beliefs ?

Buddhist 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Christian 70.5% 564 77.1% 54 68.2% 75 69.6% 87 65.0% 52 72.9% 51 78.3% 47 58.0% 29 70.6% 60 74.0% 74 70.0% 35

Jewish 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Hindu 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Sikh 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Muslim 0.3% 2 0.0% 0 0.0% 0 0.8% 1 0.0% 0 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Any other religion 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Agnostic 0.8% 6 0.0% 0 0.9% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 2.0% 1 2.4% 2 1.0% 1 0.0% 0

Athiest 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Catholic 0.8% 6 0.0% 0 3.6% 4 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Church of England 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 4 0.0% 0 5.0% 5 0.0% 0

Humanist 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

Jehova Witness 0.1% 1 1.4% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Pagan 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

Roman Catholic 0.5% 4 0.0% 0 0.0% 0 1.6% 2 1.3% 1 0.0% 0 0.0% 0 0.0% 0 1.2% 1 0.0% 0 0.0% 0

Spiritualist 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.7% 1 2.0% 1 0.0% 0 0.0% 0 4.0% 2

(None / don’t have one) 21.4% 171 14.3% 10 23.6% 26 24.8% 31 30.0% 24 18.6% 13 16.7% 10 24.0% 12 24.7% 21 11.0% 11 26.0% 13

(Don't know / varies) 1.6% 13 2.9% 2 0.9% 1 0.0% 0 1.3% 1 1.4% 1 1.7% 1 0.0% 0 0.0% 0 7.0% 7 0.0% 0

(Refused) 2.1% 17 4.3% 3 2.7% 3 1.6% 2 1.3% 1 5.7% 4 1.7% 1 2.0% 1 1.2% 1 1.0% 1 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 50

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

PC Postcode

0.1% 1 0.0% 0 0.0% 0 0.8% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

DN147 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.0% 9 0.0% 0

DN159 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.0% 9

DN185 1.5% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 24.0% 12

DN186 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 6

DN197 1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 22.0% 11

DN200 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 6

DN396 0.8% 6 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 6

HU1 1 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU1 2 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU1 3 0.3% 2 0.0% 0 0.0% 0 0.0% 0 2.5% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU1 4 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU106 2.1% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 24.3% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU107 1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 15.7% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU114 1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.3% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU115 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 8.0% 4 0.0% 0 0.0% 0 0.0% 0

HU120 1.4% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.3% 11 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU128 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.3% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU129 1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.7% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU130 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.9% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU139 1.6% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.6% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU143 2.5% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 28.6% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU151 2.3% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.0% 18 0.0% 0

HU152 2.4% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 19.0% 19 0.0% 0

HU164 1.0% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 9.4% 8 0.0% 0 0.0% 0

HU165 2.3% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 21.2% 18 0.0% 0 0.0% 0

HU170 1.9% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 17.6% 15 0.0% 0 0.0% 0

HU175 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 1 0.0% 0 0.0% 0 0.0% 0

HU177 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 16.5% 14 0.0% 0 0.0% 0

HU178 2.0% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.8% 16 0.0% 0 0.0% 0

HU179 1.3% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 11.8% 10 0.0% 0 0.0% 0

HU181 1.6% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 26.0% 13 0.0% 0 0.0% 0 0.0% 0

HU192 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 23.3% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU2 8 0.1% 1 0.0% 0 0.0% 0 0.0% 0 1.3% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU2 9 0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU203 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

HU3 1 1.1% 9 0.0% 0 0.0% 0 7.2% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU3 2 0.9% 7 0.0% 0 0.0% 0 0.0% 0 8.8% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU3 3 0.4% 3 0.0% 0 0.0% 0 0.0% 0 3.8% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU3 6 1.6% 13 0.0% 0 0.0% 0 0.0% 0 16.3% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU4 6 2.8% 22 0.0% 0 0.0% 0 0.0% 0 27.5% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU4 7 3.6% 29 0.0% 0 0.0% 0 0.0% 0 36.3% 29 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU5 1 0.3% 2 0.0% 0 0.0% 0 1.6% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU5 2 0.9% 7 0.0% 0 0.0% 0 5.6% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU5 3 1.5% 12 0.0% 0 0.0% 0 9.6% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone Hull Shopping Survey Page 51

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

HU5 4 2.8% 22 0.0% 0 0.0% 0 17.6% 22 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU5 5 3.9% 31 0.0% 0 0.0% 0 24.8% 31 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU6 0 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.4% 2 0.0% 0 0.0% 0

HU6 7 1.9% 15 0.0% 0 0.0% 0 12.0% 15 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU6 8 2.0% 16 0.0% 0 0.0% 0 12.8% 16 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU6 9 1.0% 8 0.0% 0 0.0% 0 6.4% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU7 0 0.1% 1 0.0% 0 0.9% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU7 3 1.0% 8 0.0% 0 7.3% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU7 4 3.1% 25 0.0% 0 22.7% 25 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU7 5 0.9% 7 0.0% 0 6.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU7 6 1.3% 10 0.0% 0 9.1% 10 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU8 0 2.5% 20 0.0% 0 18.2% 20 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU8 7 0.9% 7 0.0% 0 6.4% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU8 8 2.4% 19 0.0% 0 17.3% 19 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU8 9 1.6% 13 0.0% 0 11.8% 13 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU9 1 0.6% 5 7.1% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU9 2 1.0% 8 11.4% 8 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU9 3 2.3% 18 25.7% 18 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU9 4 3.4% 27 38.6% 27 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

HU9 5 1.5% 12 17.1% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

YO196 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

YO255 2.1% 17 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 34.0% 17 0.0% 0 0.0% 0 0.0% 0

YO256 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 3 0.0% 0 0.0% 0 0.0% 0

YO258 0.4% 3 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 6.0% 3 0.0% 0 0.0% 0 0.0% 0

YO259 1.1% 9 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 18.0% 9 0.0% 0 0.0% 0 0.0% 0

YO414 0.3% 2 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 2.0% 2 0.0% 0

YO421 0.1% 1 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 1.0% 1 0.0% 0

YO422 1.8% 14 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 14.0% 14 0.0% 0

YO424 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0

YO433 1.5% 12 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 12.0% 12 0.0% 0

YO434 0.9% 7 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 7.0% 7 0.0% 0

YO8 6 0.5% 4 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 4.0% 4 0.0% 0

YO8 8 0.6% 5 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 5.0% 5 0.0% 0

Base: 800 70 110 125 80 70 60 50 85 100 50

Zone Hull Shopping Survey Page 52

for Nathaniel Lichfield & Partners October 2009

Total Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10

101009 NEMS market research

QUOTA Zones

Zone 1 8.8% 70 100.0% 70 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone 2 13.8% 110 0.0% 0 100.0% 110 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone 3 15.6% 125 0.0% 0 0.0% 0 100.0% 125 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone 4 10.0% 80 0.0% 0 0.0% 0 0.0% 0 100.0% 80 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone 5 8.8% 70 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 70 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone 6 7.5% 60 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 60 0.0% 0 0.0% 0 0.0% 0 0.0% 0

Zone 7 6.3% 50 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 50 0.0% 0 0.0% 0 0.0% 0

Zone 8 10.6% 85 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 85 0.0% 0 0.0% 0

Zone 9 12.5% 100 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 100 0.0% 0

Zone 10 6.3% 50 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 100.0% 50

Base: 800 70 110 125 80 70 60 50 85 100 50