19 offices across Asia Pacific & the Middle East offering one-stop solutionsS i n g a p o r e ( H Q ) • B a n g k o k • B e i j i n g • B u s a n • D u b a i • H a n o i • H o C h i M i n h • H o n g K o n g • J a k a r t a •

K u a l a L u m p u r • M a c a u • N e w D e l h i • O s a k a • S e o u l • S h a n g h a i • S h e n z h e n • T a i p e i • T o k y o • Y a n g o n

A communication design & production group

2017 ISSUE

KINGSMEN WATCH

REDEFINING EXHIBITIONS

Transforming trade

shows through

bespoke solutions

REDESIGNING EVENTS

Creating unique

brand experiences for

better engagement

REIMAGINING EXPERIENCES

Delivering immersive

moments through

themed environments

REINVENTING SPACES

Crafting

sophisticated

interiors that

stand out

TripleFit Singapore - Southeast Asia’s Ultimate Fitness Performance + Retail HubM

CI (P

) 07

2/0

1/2

01

7

1 AWARDS

AWARDS

Kingsmen Vietnam took home

top honours for the Restaurant/

Casual Dining category at the 2016

A.R.E Design Awards. They were

accorded the Gold Award for Sushi

Hokkaido Sachi in Ho Chi Minh City,

and were a Silver finalist for Lava

Stone. The A.R.E. Design Awards

is the industry’s largest and most

prestigious retail store design

awards programme, honouring

all aspects of retail design from

around the world.

Kingsmen was accorded two Gold,

one Silver and one Bronze awards at

the Interior Design Confederation

Singapore (IDCS) Design Excellence

Awards 2016 ceremony held on 27

October. Congratulations to our

design teams behind the following

projects: Gold in the Public Design

category for DHL Asia Pacific

Innovation Centre & Artistry at

Busan International Film Festival

2015, Silver and Bronze in the F&B

Design category for Lava Stone

(Silver) & Sushi Hokkaido Sachi

(Bronze).

A.R.E DESIGN AWARDS 2016

DESIGN EXCELLENCE AWARDS 2016

Sushi Hokkaido Sachi

Lava Stone

DHL Asia Pacific Innovation Centre

Artistry at Busan International Film Festival 2015

AWARDS 2

Kingsmen has continued its winning

streak with its third consecutive win for

Best Business Event Service Provider

for Gastech Conference & Exhibition

2015 at the Singapore Tourism Awards

2016, organised by the Singapore

Tourism Board (STB). Kingsmen was

recognised for its proactive client

management and good efforts in

implementing sustainable practices.

SINGAPORE TOURISM AWARDS 2016

Gastech Conference & Exhibition 2015

BNP Paribas WTA Finals Singapore presented by SC Global 2014

TFWA Asia Pacific Exhibition & Conference 2013

3 EXHIBITIONS

REDEFINING EXHIBITIONSTRANSFORMING TRADE SHOWS

THROUGH BESPOKE SOLUTIONS

One of Asia’s largest aerospace

and defence events, the Singapore

Airshow 2016 brought together

the global aerospace community

and key commercial, government

and military delegations in one

destination. Kingsmen delivered

custom-designed stands and

chalets for major industry players

such as Korean Aerospace

Industries, GMF AeroAsia, Dassault

Falcon, ATR Aircraft and the

USA Pavilion.

ST Engineering, one of Asia’s

leading defence and engineering

groups, showcased more than

100 innovative products, services

and solutions at the Singapore

Airshow 2016. Taking centre stage

as the largest exhibitor at the

event, ST Engineering presented its

capabilities through three clusters

at its 2,000 sqm space: Aviation,

Smart Combat and Smart City. A

special zone was also designated

to demonstrate how its unmanned

vehicles could be deployed in a

scenario depicting the aftermath of

a disaster. These were in line with

the group’s theme, “Engineering

Your Future”, distilling what

the group is about — applying

innovation in engineering and

technology to create possibilities

and solutions.

SINGAPORE AIRSHOW 2016SINGAPORE

EXHIBITIONS 4

Rendering of the overall aerial view of the ST Engineering Pavilion

Rendering of an aerial view of the ST Engineering Pavilion

5 EXHIBITIONS

PIAGGIO AT AUTO EXPO 2016INDIA

DESIGN: EUROFIERE S.P.A

DOW CHEMICAL AT CHINAPLAS 2016CHINA

DUBAI SOUTH AT MRO MIDDLE EAST 2016UAE

Built to depict a sleek, gallery like environment,

the stand enabled automobiles to take centre

stage, showcasing the attractiveness of

Piaggio’s fleet.

Through specially designed experiential

settings, the team created an environment

where visitors could immerse themselves as

they explored the exhibit.

Making a statement through its clean and

understated design, Dubai South’s bespoke

stand embodied the brand’s futuristic

outlook and aviation capabilities.

REDEFINING EXHIBITIONS

EXHIBITIONS 6

BETAGRO AT FOOD & HOTEL ASIA 2016

SINGAPORE

ACCOLADE WINES AT VINEXPO HONG KONG 2016

HONG KONG

VOLKSWAGEN AT BUSAN INTERNATIONAL

MOTOR SHOW 2016SOUTH KOREA

Betagro’s stand highlighted the fluidity

of the shape of the letter “B”. Each layer

represented the past, present and future

of the brand respectively, and its vision to

expand into the international market

Using a minimalist shelving lined with

wines as its focal point, Accolade Wines’

exhibit extolled the company’s global wine

operations while highlighting the products in

an attractive display.

Adopting an environmentally friendly design,

Volkswagen’s stand was decked with LED

modules and fitted with wooden panelled

flooring to reflect the influence of Busan as

a port city.

7 EXHIBITIONS

TFWA ASIA PACIFIC EXHIBITION & CONFERENCE 2016SINGAPORE

Kingsmen was once again the official builder

for Tax Free World Association’s Asia Pacific

Exhibition & Conference. This year, Kingsmen

supported over 100 custom-designed stands

and built stands for renowned duty-free and

travel retail brands such as AmorePacific,

L’Oreal and Philip Morris International.

REDEFINING EXHIBITIONS

EXHIBITIONS 8

PENTAIR AT SINGAPORE INTERNATIONAL

WATER WEEK 2016SINGAPORE

SHANGHAI AIRPORT AT WORLD ROUTES 2016

CHINA

SIEK AT G-STAR CONFERENCE 2016

SOUTH KOREA

Incorporating a combination of white

modular panels and wood laminate, Pentair’s

modern stand design provided the perfect

backdrop for the brand’s latest technologies

and innovative water solutions.

World Routes 2016 attracted over 3,000

attendees from the world’s leading airlines,

airports and tourism authorities. To

showcase Shanghai Airport’s commitment

to being one of the leaders in the aviation

industry, the striking 120 sqm open-concept

stand experimented with a large curved

façade to represent its commitment to

welcoming all visitors – a vision synonymous

with Shanghai’s aim to be a tourism hub.

A virtual reality 3D interactive zone was

also created to enable visitors to explore

Shanghai’s airport and its surroundings

through a VR headset.

In line with G-Star Conference 2016’s slogan

“Play to the next step”, the exhibition

showcased various possibilities for the future

of gaming. Featuring three main zones –

PlayStation VR, e-Sports and PlayStation 4’s

upcoming titles, SIEK’s exhibit was designed

and configured to replicate a theme park

atmosphere.

9 EXHIBITIONS

SPLENDID TAIWAN EXHIBITIONTAIWAN

DP WORLD AT CAREER UAE 2016UAE

DP World, the global marine terminal

operator, recently exhibited at Career UAE

2016. DP World’s striking booth was inspired

by the company’s niche operations: cranes

and cargo ships. Designed to draw visitors

in with its open concept, the central area

featured interactive motion-sensored

Thirty-three elaborately painted ceramic

bottles were among the pieces on display

at the Taipei 101 Select Vintage Kaoliang

Liquor’s Splendid Taiwan exhibition. These

pieces were part of a special exhibition

seeking to introduce and explore Taiwan’s

arts and culture scene. The 265.9 sqm space

flooring and a simulator that offered a

glimpse into its daily port operations.

Beyond showcasing its business, strong

visuals and graphics completed the design

as they echoed the brand’s message of

empowering women through the creation of

career opportunities.

featured geometrically shaped structures

decked with vivid graphics depicting the

rich history behind each ceramic piece, an

introduction to the Matsu cellar brewing

technique and New Year’s Eve fireworks, as

well as the winning images of the Taipei 101

international photography contest.

REDEFINING EXHIBITIONS

EXHIBITIONS 10

GAUMONT: 120 YEARS OF CINEMA AT NATIONAL DESIGN CENTRE

SINGAPORE

ART STAGE JAKARTAINDONESIA

The exhibition showcased a series of

free-standing partitions grouped by

decades, allowing for visitors to explore

the connections between graphic design,

cinema and their historical contexts.

Kingsmen has been the official builder of

Art Stage Singapore since its inception in

2011, providing detailing, fabrication and

installation services throughout the four-

day fair. In 2016, Art Stage expanded into

Indonesia and launched the inaugural Art

Stage Jakarta. Featuring a museum-like

exhibition layout, the fair offered visitors

the opportunity to discover exciting artists

and installations.

DE RIGO AT CHINA INTERNATIONAL OPTICS FAIR 2016

CHINA

The exhibition space was divided into four

zones, each with its own unique design

aesthetic, representing the brands on

display. Traditional purdah cloth was draped

along the walls, forming partitions; while

a Chinese opera stage was incorporated

into the space, showcasing the melding of

product and art.

11 EVENTS

REDESIGNING EVENTSCREATING UNIQUE BRAND EXPERIENCES FOR

BETTER ENGAGEMENT

LME WEEK ASIA 2016HONG KONG

Industry leaders and key

players from the metals and

financial communities came

together during LME Week Asia

2016 to share their insights

and views on the future of

Asia’s commodities industry.

Featuring a full-day seminar,

exhibition and gala dinner,

Kingsmen provided turnkey

services from design

and production to event

management and execution.

EVENTS 12

“ “

We have worked very closely with Kingsmen over the past 4 years, and they have provided their services through different aspects; from design and production right through to logistics arrangement and event management.

- Hong Kong Exchange

13 EVENTS

REDESIGNING EVENTS

ROBINSONS GLASSHOUSESINGAPORE

RIMOWA F13 LAUNCHSINGAPORE

German luxury luggage brand Rimowa took

to the skies with its highly anticipated maiden

flight of the Rimowa F13 – a replica of the world’s

first all-metal passenger aircraft. In line with

the aircraft’s maiden journey in Switzerland,

Rimowa brought the experience to customers

here in Singapore. The impressive 20 ft by 11 ft

Located at Robinsons The Heeren in Orchard

Road, the Robinsons Glasshouse smart

pop-up concept comprises a modular

structure fitted with state-of-the-art in-store

hardware and software analytics. During its

three month run, the smart pop-up concept

provided retailers with vital information to

model replica of the Rimowa F13 was displayed

outside their brand new Mandarin Gallery duplex

store. The entire experience continued in-store

with an exhibition showcasing the brand’s rich

heritage and history, complemented by an

interactive projection and exclusive collection of

authentic vintage suitcases.

optimise their product offerings. By adopting

an approach driven by measurement of

returns on experience through technology,

brands within Robinsons were given a

chance to engage their customers in a unique

way, beyond the traditional department

store floor.

EVENTS 14

BMW M FESTIVAL 2016SINGAPORE

THAILAND INTERNATIONAL MOTOR EXPO 2016 GRAND

OPENING CEREMONYTHAILAND

MT EXPO POP-UP STORECHINA

Old Kallang Airport lent a unique backdrop

and meticulous planning went into the event

execution, given the site’s delicate condition

and space limitations. The team worked

closely with BMW to deliver an exclusive

experience for BMW’s VIP guests, while

preserving the integrity of the venue’s raw,

unfinished appeal.

The concept for the 33rd Thailand International

Motor Expo 2016 aimed to showcase Thailand’s

shift towards a more technologically driven

automotive industry. Through the fusion of

LED lights and video projection mapping, the

resulting projection created an augmented

light space that made the opening ceremony

come alive.

Delicate strings of circular cardboard pieces

embellished in washi tape were suspended

from the ceiling, forming a spherical veil

between the entrance and the product

display zones.

15 EVENTS

5TH ASIAN BEACH GAMESVIETNAM

The 5th Asian Beach Games was held from 24

Sep – 3 Oct in Danang, Vietnam. Throughout

the 10-day sporting extravaganza,

Kingsmen successfully managed the

Games by supporting the Danang People’s

Committee with the drafting of M&E plans,

fit-out services for all four competition zones

where 22 different sports were played, and

overcoming challenging weather conditions.

REDESIGNING EVENTS

EVENTS 16

2016 FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX

SINGAPORE

BNP PARIBAS WTA FINALS SINGAPORE

PRESENTED BY SC GLOBAL 2016SINGAPORE

The ninth edition of the night race was held

from 16 – 18 September 2016 along the Marina

Bay street circuit. Working closely with

Singapore GP Pte Ltd, Kingsmen was involved

in the design and build of the Paddock and

Tennis fever returned to Singapore in October

as the BNP Paribas WTA Finals Singapore

presented by SC Global was back for its

third edition! Kingsmen reprised its role as

an official sponsor and partner in sporting

hospitality for the third consecutive year,

delivering a world-class sporting experience

for clients and patrons of organisations such

as BNP Paribas, Singapore Tourism Board,

Marina Bay Pit Straight corporate suites, the

Paddock Kitchen and walkway, as well as the

installation of various signage and graphics

around the racing circuit.

OCBC and Rolex. Kingsmen extended its

services for the purpose-built exclusive

Racquet Club, interactive fan zone, media

centre and players lounge. The uniquely

designed corporate hospitality suites

housed within the Racquet Club’s luxurious

surroundings offered a premium experience

for tennis fans and players alike.

17 EVENTS

REDESIGNING EVENTS

FAR EAST ORGANIZATION’S FESTIVE DÉCORSINGAPORE

CHRISTMAS ON A GREAT STREETSINGAPORE

DESIGN: LEO BURNETT

Centred on the theme of Joy, Kingsmen

created a holistic Christmas experience that

unfolds like an open storybook for the 13

malls under Far East Organization. It was an

Orchard Road was recently transformed

into a wonderland of sparkling lights.

Spanning an impressive 2.2 km, beautiful

festive decorations of glowing reindeer

and shimmering stars took centre-stage

on majestic arches, trees and sidewalks. In

collaboration with Leo Burnett, Kingsmen

explored a wide range of materials and

elegant affair, with hues of blue, silver and

white integrated into the design through

different design elements.

fit-out and fabrication methods to attain

aesthetic excellence while adhering to strict

safety regulations. Apart from the main

attraction, a collection of seven set pieces

– five of which were interactive for the very

first time – lined the streets of Orchard Road,

creating an engaging experience to spread

the joy of Christmas to locals and tourists.

EVENTS 18

WORLD LOTTERY SUMMIT 2016SINGAPORE

CPF RETIREMENT PLANNING ROADSHOWS

SINGAPORE

10 years after its last convention, Singapore

played host to the World Lottery Summit once

again in November 2016 at the iconic Sands

Expo & Convention Centre. Two years in the

making, the summit recorded over 1,000

delegates from 78 countries, 41 exhibitors,

In an effort to get CPF members thinking

about retirement planning, a series of five

CPF retirement planning roadshows were

organised island-wide from August to

November 2016. Through interactive digital

panels and activities, visitors learned how

to make the most of their CPF savings and

eight keynote speakers and nine parallel

sessions. We provided turnkey conference

management services – from running the main

conference and parallel sessions, to freight,

site support and managing the logistics of the

opening, closing and contributors’ dinners.

about the latest CPF enhancements in a fun

and interactive way. From an immersive

360° virtual reality experience to a kids’

corner, there was something for everyone.

Each roadshow was also complemented

by thematic CPF talks to cater to those who

wished to find out more information.

19 THEMATIC & VISITOR GALLERIES

REIMAGININGEXPERIENCESDELIVERING IMMERSIVE MOMENTS

THROUGH THEMED ENVIRONMENTS

HEILAN GROUP HORSE CULTURAL EXPERIENCE PAVILIONCHINA

Showcasing the different stages of

the evolution of horses, Heilan

Group Horse Cultural Experience

Pavilion provides visitors with

a multi-dimensional theatrical

experience through staged art

techniques, lighting artistry and

multimedia technology. The

horse culture was depicted

through interactive scenes,

and special sound and lighting

effects, narrating the history

and bringing the exhibits to life.

Drawing of Heilan Group Horse Cultural Experience Pavilion

THEMATIC & VISITOR GALLERIES 20

“

Drawing of Heilan Group Horse Cultural Experience Pavilion

Our desire for a unique visitor experience was perfectly captured by Kingsmen through the design and build of the Horse Cultural Experience Pavilion. The collaborative approach undertaken was enriching and we hope that this pavilion will lead to new and innovative initiatives within the museum industry.

– Mr. Shen, General Manager, Heilan Group

21 THEMATIC & VISITOR GALLERIES

REIMAGINING EXPERIENCES

CHINATOWN HERITAGE CENTRESINGAPORE

DESIGN: CHEMISTRY

KIDZANIA SINGAPORESINGAPORE

DESIGN: KIDZANIA, S.A. DE C.V.

Like a time portal, the revamped Chinatown

Heritage Centre takes visitors on a

fascinating journey through the sights and

sounds of Chinatown, from the past till

the present day. Comprising six galleries,

the centre’s interactive and multi-sensory

features include ambient soundscapes

and audio clippings. The original interiors

of Chinatown’s shophouse tenants in the

1950s were recreated, offering visitors a rare

glimpse into the lives of Chinatown’s early

residents.

KidZania Singapore is an indoor edutainment

attraction that offers children a safe and

fun space to live out their aspirations

through realistic role-play adventures and

environments. In creating a child-friendly site,

the interior including the area development,

props and loose furniture were scaled down.

An interesting highlight was the retrofitting

of an aircraft’s cabin for the airport-themed

entrance at KidZania Singapore, which is also

the first full-wing aircraft to be featured in a

KidZania facility. The team refurbished the

cabin of the aircraft to allow children to role-

play as First Officers and Cabin Crew.

Featuring 12 exciting zones, the 7,000 sqm

Jakarta Aquarium takes interaction and

education up a notch with underwater

theatrical performances, in addition to well-

curated tanks showcasing the rich biodiversity

of Indonesia’s marine life and culture. Visitors

may also admire art installations while

engaging children through edutainment in

a special children’s zone. At this aquarium,

learning is a multi-dimensional experience for

all ages.

JAKARTA AQUARIUMINDONESIA

DESIGN CONCEPT: JAKARTA AQUARIUM INDONESIA

THEMATIC & VISITOR GALLERIES 22

BIG BANG DATA SINGAPORE

LAW OF THE LAND: HIGHLIGHTS OF SINGAPORE’S

CONSTITUTIONAL DOCUMENTS SINGAPORE

Singapore is Big Bang Data’s latest stop in its

multi-city tour across three continents. Hailing

from Centre de Cultura Contemporània de

Barcelona (CCCB) and Fundación Telefónica

in Spain, the thought-provoking exhibition

explored the phenomenon of data explosion

and transformation in the digital age through

large-scale immersive installations, historical

artefacts and contemporary artworks.

Together with the exhibition’s co-curators,

Olga Subiros and Jose Luis de Vicente,

ArtScience Museum specially curated a section

of the exhibition to tell the story of Singapore’s

unique relationship with data. Kingsmen

explored methods such as the fabrication of

large vinyl-cut wall murals instead of direct

print to form the canvas for the exhibition,

resulting in compliments from visitors.

Housed within the National Gallery

Singapore, Law of the Land: Highlights of Singapore’s Constitutional Documents introduces the rich history of the republic’s

constitutional development from its

founding as a British settlement in 1819 to

its emergence as a sovereign republic in

1965. Visitors to the exhibition will discover

rare constitutional documents from the

library and national archives, each capturing

a significant moment in Singapore’s legal

history and journey to independence.

What is Not Visible is Not Invisible broadly

surveys the imaginary and the temporary

through selected artworks from the French

Regional Collections of Contemporary Art.

The title and design of this exhibition takes

inspiration from the artwork of the same

title by French artist Julien Discrit. The

visual paradox initiated in this modest yet

profound work sets the premise for the deep-

seeded themes that resonate throughout the

exhibition. The recreation of environments in

unassuming spaces creates new perspectives

and transports visitors into a new state of mind.

What is Not Visible is Not Invisible at the National

Museum of SingaporeSINGAPORE

23 RETAIL ENVIRONMENTS

REINVENTINGSPACESCRAFTING SOPHISTICATED INTERIORS

THAT STAND OUT

ALLSAINTSJAPAN

DESIGN: ALLSAINTS

Everything in AllSaint’s pop-up

store in Tokyo’s trendy Shibuya

district bears a close resemblance

to the brand’s distinctive industrial

style seen in stores worldwide.

Forming the backdrop for the

brand’s merchandise, the interior

was kept sleek and simple with

specially sourced fixtures ranging

from untreated steel racks to

vintage leather armchairs.

RETAIL ENVIRONMENTS 24

“ “Since 2015, our partnership model with Kingsmen is broken down into three key areas: design, construction and supply chain. This is how Kingsmen has helped us, not just with our Asian model, but with our global model as well.

– Mr. Tim Sharp, Global Director of Store Design & Construction, AllSaints

25 RETAIL ENVIRONMENTS

REINVENTING SPACES

TRIPLEFIT SINGAPORESINGAPORE

VICTORIA’S SECRETSINGAPORE

DESIGN CONCEPT: VICTORIA’S SECRET

DESIGN MANAGEMENT: KINGSMEN

Spanning over 23,500 sqft including an

outdoor terrace, TripleFit is a brand new

concept that combines a Fitness Hub and

multi-brand retail zone. Customers are

offered a 360° experience through the latest

in athleisure wear, fitness trackers, and a

broad range of fitness programmes – all

under one roof. A sleek, industrial design was

conceptualised to introduce a dynamic vibe;

further reinforcing TripleFit’s position as

Singapore’s ultimate lifestyle hub, combining

sports retailing and fitness. Aside from

the Fitness Hub and Retail Zone, the space

also encompasses a consumer electronics

zone and a trendy juice bar housed within a

repurposed red shipping container for post-

workout replenishment.

Occupying 132,655 sqft space in the heart

of Orchard, the mammoth Victoria’s Secret

flagship store at Mandarin Gallery takes

glamour to a whole new level. The store’s

façade is illuminated in the brand’s signature

pink while the interior takes a cue from

residential design in both ambience and scale

including over-sized chandeliers and lingerie-

inspired detailing. As visitors enter the store,

they will be greeted by a dark and dramatic

environment with a gallery of timeless black

and white supermodel imagery, while the

back of the store transforms into a bright,

playful area with shocking pink accents

dominated by huge video screens playing

iconic footage from the Victoria’s Secret

Fashion Show.

RETAIL ENVIRONMENTS 26

DFS WINES & SPIRITS DUPLEXSINGAPORE

DESIGN CONCEPT: MASAMICHI KATAYAMA

DESIGN DEVELOPMENT: WOODS BAGOT

TAKASHIMAYAVIETNAM

DESIGN: TAKASHIMAYA

Spanning 161,460 sqft over five levels, Vietnam’s

first Takashimaya is the anchor tenant of

downtown Ho Chi Minh City’s Saigon Centre and

is by far the nation’s largest department store.

Redefining luxury and style to an unprecedented

level for the Vietnamese market, Takashimaya

Drawing inspiration from the heritage of

craftsmanship in the wine, spirits and tobacco

worlds, the DFS Wines & Spirits duplex at Changi

Airport Terminal 2, boasts three unique DFS

in-store concepts – the Wine Reserve, the

features a specially curated assortment of local

and international brands. Through careful

spatial planning, there were wider aisles in

between the various brand concessions,

ensuring fluid navigation and a seamless

transition between the different sections.

Cigar Room and the Whiskey House. Built by

Kingsmen, the 15,520 sqft store offers customers

an elevated shopping experience. The visually

dramatic space and façade was inspired by the

fluidity of water and undulating shapes.

27 RETAIL ENVIRONMENTS

ALEXANDER MCQUEENINDONESIA

DESIGN: ALEXANDER MCQUEEN

British fashion house, Alexander McQueen,

welcomed its first standalone boutique in

Jakarta, Indonesia. Located on the first floor

of Plaza Indonesia, the impressive storefront is

flanked by two massive lightboxes, showcasing

the brand’s campaign imagery. Keeping to

a pared-back and minimalist aesthetic, the

boutique maintains luxurious detailing that

is prevalent in its new retail concept. While

the store is awash in soft feminine colours,

materials such as marble, stainless steel and

aged brass lend a refined touch.

BIRKENSTOCKAUSTRALIA

DESIGN: VITRA

Birkenstock’s new store along St. Collins Lane

in Melbourne succinctly illustrates the brand’s

commitment to craftsmanship and quality.

Featuring a warm and contemporary vibe,

natural materials such as leather, natural

cork and timber form an integral part of the

space. Kingsmen created bespoke fixtures to

complete the ultimate Birkenstock experience.

RETAIL ENVIRONMENTS 28

NESPRESSOTAIWAN

DESIGN: NESPRESSO

SEVENFRIDAY SPACEINDONESIA

DESIGN: PT. RAW INDONESIA

SEVENFRIDAY opened its first lifestyle retail-

lounge concept store – SevenFriday Space in

Plaza Indonesia. An extension of the brand’s

modern industrial DNA, the concept store

exudes a stylish yet casual ambience where

dining and shopping can occur seamlessly.

Elements such as concrete, copper, stainless

steel, wood and leather were juxtaposed

Lavishly fitted with warm timber veneers,

Nespresso’s new 4,176 sqft boutique in

Taipei would definitely appeal to coffee

lovers. Featuring an ‘experience room’, it

invites customers to learn about the aroma

profile of its extensive coffee collection and

identify one that will suit their palate. Like a

throughout the space, with many details

inspired by the trademark squircle (square

+ circle) shape of the SEVENFRIDAY watch

face. Furnished with new and vintage pieces

of modern classics, the SevenFriday Space

is a definitive nod to the timeless appeal of

industrial design.

piece of art, vibrantly coloured walls lined

with Nespresso capsule boxes – each colour

representing a different brew, is a visual

delight. This boutique is one of many that

will continue to deliver the ultimate coffee

experience to customers, cup after cup.

29 RETAIL ENVIRONMENTS

BHG SINGAPORESINGAPORE

Strategically located in Singapore’s largest

suburban mall Jurong Point, the 50,000 sqft

satellite store is BHG’s largest to date.

Comprising three storeys of comprehensive

retail offerings, the space is the result of

a new design concept that focuses on the

revitalisation of the shopping experience.

The easy-to-shop interior features wide

aisles and different visual and merchandising

concepts on each level. The inter-sectorial blend

of products creates fluidity, while versatile

modular fixtures allow an easy reconfiguration

of the store’s layout. In line with the mall’s

stringent Greenmark requirements, BHG’s

operating systems have been designed to

minimise energy consumption and environmental

impact, via implementations such as new

generation LED lighting.

QEELIN HONG KONGHONG KONG

Chinese luxury jewellery brand, Qeelin Hong

Kong, unveiled a new store at Elements

Mall, with a fresh design concept aimed at

enhancing the shopping experience. The

store’s bold black and red façade provided

a striking contrast to its cosy interior. In a

nod to the brand’s heritage, Qeelin Hong

Kong’s design is imbued with deep-rooted

symbolism from Mainland China as seen

from its calabash design motif, combining

culture with technical acumen and fine

craftsmanship.

RETAIL ENVIRONMENTS 30

ACUVUE® SHOP-IN-SHOP PILOTCHINA

DESIGN DEVELOPMENT: KINGSMEN

SÉRAPHINEUAE

DESIGN: STUDIO ATI

The design team has developed three

modular configurations to address the

branding requirements of Acuvue® while

retaining its functionality and flexibility for

different shop layouts in China. Interactive,

A lavish experience unfolds as customers

venture into the store’s luxurious interior,

complete with a plush velvet seating area,

state-of-the-art visitor engagement features

created a distinctive appeal that attracts

customers, providing them with a holistic

shopping experience.

VIP fitting area and the brand’s signature

crystal chandelier – leaving a lasting

impression for all.

31 RETAIL ENVIRONMENTS

CH CAROLINA HERRERAVIETNAM

DESIGN: SOCIEDAD TEXTIL LONIA S.A.

CH Carolina Herrera expanded its footprint

into Vietnam, by unveiling its maiden flagship

store at Saigon Centre in Ho Chi Minh’s

bustling District 1. Reflecting the chic and

modern spirit of the brand, the 2,293 sqft

boutique offers a destination that embodies

the CH lifestyle. The combination of warm

woods, alabaster panels and a colour scheme

of brown, black and grey, with gold accents,

created an inviting shopping experience.

BRAUN BÜFFELSINGAPORE

Designed by Kingsmen, Braun Büffel’s

flagship boutique at The Shoppes at Marina

Bay Sands is the first completed effort of

the brand’s global roll-out for its interior

phase. The new interior is a marriage of

longstanding traditions and modernity – an

ode to the luxury leather brand’s trademark

ethos of excellent craftsmanship with a

fashion-forward approach. Spanning a total

area of over 1,500 sqft, the boutique creates

a classy ambience for its customers with

large open spaces replete with bespoke

fittings and finishes while exuding a touch

of cosiness.

32

SINGPOSTSINGAPORE

Serving a new generation of digitally-savvy

users, Singapore Post (SingPost) – the

leading provider of mail, eCommerce

logistics solutions in Singapore and the Asia

Pacific region, embarked on an island-wide

transformation of its post office network.

Sporting a contemporary façade, these new

KASIKORN BANK OFFICETHAILAND

DESIGN: KASIKORN BANK

Kasikorn Bank’s office features spacious

interiors awash in a monochrome white-

grey palette, enlivened by light brown wood.

Angled lighting set against a complementary

CORPORATE INTERIORS 32

layout highlights a certain linearity

throughout the entire office, while an

interconnecting staircase enables employees

to easily traverse the space.

generation post offices feature round-the-

clock automated lobbies that offer a myriad

of postal solutions. Redefining the postal

experience, the concept seeks to integrate

digital access with essential postal services

under one roof. In 2016, Kingsmen rolled out

three post offices.

33 CASUAL DINING

PAULTHAILAND

DESIGN: PAUL

Office executives now have a new dining

destination as iconic French bakery,

PAUL, makes its way to Bangkok’s busy

Sathorn business district. Patrons will find

themselves transported to Paris as they

walk pass its trademark black minimalist

façade, to be greeted by elegantly designed

interiors. True to its French heritage, the

décor is a balanced mix of French provincial

elements and modern furnishing. An alfresco

wooden deck offers diners the option of

enjoying a relaxing meal outdoors.

SPICE TEMPLEVIETNAM

Occupying a three-storey shophouse along

Mac Thi Buoi Street in Ho Chi Minh City, Spice

Temple offers affordable and authentic Thai

cuisine to discerning customers. Melding

tradition with modernity, the trendy

restaurant transports patrons away from

their everyday lives to the streets of Thailand

for a couple of hours. The creative team

adopted a playful approach to the interior

design, motif, materials and surfaces, as well

as the horizontal and vertical division of the

space. From floor-to-ceiling windows and

lush foliage to the use of geometrical wall

fixtures and contemporary luminaires, all

design elements came together seamlessly

to form a holistic experience.

About KingsmenEstablished in 1976 and listed on the main board of the Singapore Exchange, Kingsmen is a leading communication design and production

group with offices in 19 major cities across Asia Pacific and the Middle East.

Through its strategic network of offices and worldwide associates, Kingsmen provides integrated communication solutions covering a full range

of services from ideation, research & design, consultancy, project management, prototyping to fabrication, implementation & installation,

logistics support and after sales services.

These seamless end-to-end solutions are offered to global clients across multiple sectors like tradeshows & exhibition, retail & corporate

interiors, thematic and museums and alternative marketing.

Building on its design-led, quality and service-driven culture, the Group’s dedicated and experienced professionals have helped to establish a

visible brand name synonymous with creative and innovative solutions.

Kingsmen – your partner of choice in Asia Pacific

Singapore (HQ) Kingsmen Creatives Ltd T (65) 688 000 88 F (65) 688 000 38 E info@kingsmen-int.com www.kingsmen-int.com

Greater China Kingsmen Beijing Co., Ltd T (8610) 5208 9399 F (8610) 5208 9300 E kingsmen@kingsmen.com.cn www.kingsmen-gc.com

Kingsmen Hong Kong Ltd T (852) 2646 8828 F (852) 2637 8100 E kingsmen@kingsmen.com.hk www.kingsmen-gc.com

Kingsmen Macau Ltd T (852) 2646 8828 F (852) 2637 8100 E kingsmen@kingsmen.com.hk www.kingsmen-gc.com

Kingsmen Shanghai Co., Ltd T (8621) 5386 9000 F (8621) 5386 9555 E kingsmensh@kingsmen.com.cn www.kingsmen-gc.com

Kingsmen Shenzhen Co., Ltd T (86) 755 8248 0848 F (86) 755 8248 6116 E kingsmen@kingsmen.com.hk www.kingsmen-gc.com

Kingsmen Taiwan (Int’l) Co., Ltd T (886) 2 2779 0279 F (886) 2 2279 0278 E kingsmen@kingsmen.com.tw www.kingsmen-gc.com

South Korea, Seoul Kingsmen Korea Ltd T (82 31) 779 7500 F (82 31) 779 7510 E info@kingsmen.co.kr www.kingsmen.co.kr

South Korea, Busan Kingsmen E&E Ltd. T (82 31) 779 7500 F (82 31) 779 7610 E info@kingsmen.co.kr www.kingsmen.co.kr

Thailand, Bangkok Kingsmen C.M.T.I. Public Co., Ltd. T (66) 2735 8000 F (66) 2735 8484 E kingsmen@kingsmen-cmti.com www.kingsmen-cmti.com

Vietnam, Ho Chi Minh City Kingsmen Vietnam Co., Ltd. T (848) 3821 8960 F (848) 3821 8980 E info@kingsmen.com.vn www.kingsmen.com.vn

Vietnam, Hanoi Kingsmen Hanoi Office T (844) 3857 5215 F (844) 3857 5219 E info@kingsmen.com.vn www.kingsmen.com.vn

U.A.E., Dubai Kingsmen Middle East LLC T (971) 4 338 9340 F (971) 4 338 9341 E info@kingsmen-me.com www.kingsmen-me.com

India, New Delhi Kingsmen Fairtech Interiors (P) Ltd T (91-11) 4660 6100 F (91-11) 4660 6161 E mailbox@kfi-india.com www.kingsmenindia.in

Indonesia, Jakarta PT Kingsmen Indonesia T (6221) 543 96898 F (6221) 540 7819 E office@kingsmenindonesia.co.id www.kingsmenindonesia.co.id

Japan, Tokyo Kingsmen Nikko Ltd T (813) 5365 2422 F (813) 5365 2423 E info@kingsmen.co.jp www.kingsmen.co.jp

Japan, Osaka Kingsmen Nikko Ltd T (816) 4391 7538 F (816) 4391 7539 E info-osaka@kingsmen.co.jp www.kingsmen.co.jp

Malaysia, Kuala Lumpur Kingsmen Sdn Bhd T (603) 9076 1010 F (603) 9080 2990 E kingsmen@kingsmen.com.my www.kingsmen.com.my

Myanmar, Yangon Kingsmen Myanmar Co. Ltd. T (95) 01 655 922 / (95) 92 5362 3322 E kingsmen.myanmar@gmail.com www.kingsmen-cmti.com

RETAIL SERVICES – US OFFICES

Canada, Toronto Kingsmen Projects Pte Ltd. T (+1) 416 604 4508 F (+1) 416 604 4503 E markbadhwar@kingsmenprojects-us.com www.kingsmenprojects-us.com

USA, Los Angeles Kingsmen Projects US Corporation T (+1) 949 642 2555 F (+1) 714 434 0919 E stephenhekman@kingsmenprojects-us.com www.kingsmenprojects-us.com

KINGSMEN’S NETWORK