PROJECT REPORTON

“EMPLOYEE SATISFACTION TOWARDS PERFORMANCE

APPRAISAL IN ONGC”

Submitted by: Submitted to:JIJO ABRAHAM01621201709 ARTI MALIKBBA (gen) 3rd SEM (Assistant professor) For the partial fulfillment of Bachelor of Business Administration

MAHARAJA SURAJMAL INSTITUTEAFFLIATED TO GURU GOBIND SINGH INDRAPRASTHA

UNIVERSITY

An ISO-9001: 2000 Certified Institute

Recognized by UGC u/s 2(f)

CERTIFICATE

This is to certify that this project report titled “Employee Satisfaction Towards

Performance Appraisal In ONGC” is an original work submitted by Jijo Abraham,

Enrollment No. 01621201709, BBA III semester student of Maharaja Surajmal Institute

for the partial fulfillment of Bachelor of Business Administration (BBA) program of

Guru Gobind Singh Indraprastha University under the guidance of Ms. Arti Malik and

the same has been submitted as per the requirement of course.

Ms. Arti Malik

Project Guide

ACKNOWLEDGEMENT

The project was a worthwhile learning experience. I owe my deepest thanks to one and

all for their valuable contribution.

I wish to place on record my gratitude to program Coordinator and my Project Guide,

Ms. Arti Malik, Maharaja Surajmal Institute, for her valuable guidance, suggestions and

sympathetic and encouraging attitude at every stage.

I shall be failing in my duties if I do not express my gratitude to other faculty members

and friends for their useful help at various stages.

Table of content

Chapter 1 Introduction

1.1 Executive summary

1.2 Objective

Chapter 2 Research Methodology

Chapter 3 Corporate Overview

3.1 Company’s Profile

3.2 History

3.3 Products and Services

3.4 Offices – At Glance

Chapter 4 Data Analysis

Chapter 5 Conclusion and Suggestions

Chapter 6 Limitations

Chapter 7 Bibliography

Chapter 8 Annexure

Chapter 1

INTRODUCTION

1.1 Executive Summary

This project is an attempt to give knowledge about Kingfisher Airlines. It aims to make

its reader well versed with each and every aspect of Kingfisher Airlines.

It throws light on the following:-

1. In 1st Chapter you will find the objective of doing the project on Kingfisher

Airlines.

2. In 2nd Chapter of this report, you will find that the research methodology of the

report is mentioned.

3. In 3rd chapter you will find an overview of Kingfisher Airlines, in which you will

find its fleet, current destination, departments, and different services offered by it

such as Airport services, In-flight services, on - ground services. In it you will

also find about the Events, Awards, about the Management Team. You will

further notice - How to book travel on Kingfisher Airlines? And even about the

S.W.O.T analysis of Kingfisher Airlines in which the strengths, weaknesses are

highlighted

4. In 4th Chapter you will find conclusion and suggestion on the project on

Kingfisher Airlines.

5. In 5th Chapter you will find some of the limitations of project being face by me.

6. In 6th Chapter you will find the various sources I referred for gathering

information.

7. In 7th Chapter you will find the list of all the literature that I have attached.

This project is overall an attempt to make you aware or to cover every possible aspect

of Kingfisher Airlines in India and around the world.

1.2 Objectives

The main objectives of the study of this project are –

To study the growth and expansion of Kingfisher Airlines.

To study the structure and workings of Kingfisher Airlines.

To compare Kingfisher Airlines with other Airlines.

To understand the attitude towards the services of Kingfisher Airlines.

To study the achievements of Kingfisher Airlines.

To know the important aspect of Kingfisher Airlines.

Chapter 2

Research Methodology

RESEARCH METHODOLOGY

Meaning of Research

Redman and Mory define research as a “systemized effort to gain new knowledge.” Some

people consider research as a movement, a movement from the known to the unknown.

Research is an academic activity and as such the term should be used in a technical sense.

According to Clifford Woody, research comprises defining and redefining problems,

formulating hypothesis or suggested solutions; collecting, organizing and evaluating data;

making deductions and reaching conclusions; and at last carefully testing the conclusions

to determine whether they fit the formulating hypothesis.

Objectives of Research

 

The purpose of research is to discover answers to questions through the application of

scientific procedures. The main aim of research is to find out the truth which is hidden

and which has not been discovered as yet. Though each research study has its own

specific purpose but the research objectives can be listed into a number of broad

categories, as following:-

 

1.   To gain familiarity with a phenomenon or to achieve new insights into it. Studies

with this object in view are termed as exploratory or formulative research studies.

2.  To portray accurately the characteristics of a particular individual, situation or a

group. Studies with this object in view are known as descriptive research studies.

3.   To determine the frequency with which something occurs or with which it is

associated with something else. Studies with this object in view are known as diagnostic

research studies.

Research Methodology

 

Research methodology is a way to systematically solve the research problem. It may be

understood as a science of studying how research is done scientifically. In it we study the

various steps that are generally adopted by a researcher in studying his research problem

along with the logic behind them. It is necessary for the researcher to know not only the

research methods or techniques but also the methodology.

 

Data Source

The data can be collected from two sources, i.e. Primary and Secondary. I have collected

the entire data of this project on Kingfisher Airlines from SECONDARY SOURCES like

websites, books, newspapers and magazines.

Research Methodology involves research plan that has following major

steps:

1. Defining the Data Source

2. Research Approach

3. Data Analysis

1. Defining the Data Source

The data required for familiarizing with the role of Aviation Sector, “Kingfisher

Airlines” as collected from the web sites and journals.

2. Research Approach

The research was carried out under following major steps:

LEARNING ABOUT THE COMPANY

At the very outset, the information regarding the origin, developments, the

present way of working and the current strategy of Kingfisher Airlines was

gathered and thoroughly analyzed which gave the researcher an insight into

company’s profile and

organization structure was made with the help of company’s web site,

company’s manuals , brochures and other relevant published material. This

helped the researcher to understand the present working scenario and gain

familiarity with the organization’s strategic moves.

Under this step the secondary data was collected though company’s website,

company’s manuals, brochures and other relevant published material.

3. Data Analysis

After the data about the developments and its future goals had been collected, it was

analyzed methodically. The importance and the purpose of move was identified to

assess the benefits and the risks faced by the company in the field of Aviation.

Chapter 3

Corporate Overview

3.1 Company’s Profile

Kingfisher Airlines

IATA

IT

ICAO

KFR

Callsign

KINGFISHER

Founded 2004

Hubs

Bangalore International

Airport,

Chhatrapati Shivaji

International Airport, Indira

Gandhi International Airport,

Sardar Vallabhbhai Patel

International Airport

Frequent flyer program King Club

Fleet size 158 (incl. 126 in order)

Destinations 29

Parent company UB Group

Company slogan Fly The Good Times

Headquarters Bangalore, India

Key people Dr. Vijay Mallya, CMD

Mr. Hitesh Patel, EVP

Mr. Rajesh Verma, EVP

Mr.A. Raghunathan, CFO

Website: http://www.flykingfisher.com/

Kingfisher Airline is a private airline based in Bangalore, India. The airline is

owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines started its

operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts. The airline currently

operates on domestic routes. The destinations covered by Kingfisher Airlines are

Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati,

Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur.

In a short span of time Kingfisher Airline has carved a niche for itself. The airline offers

several unique services to its customers. These include: personal valet at the airport to

assist in baggage handling and boarding, accompanied with refreshments and music at

the airport, audio and video on-demand, with extra-wide personalized screens in the

aircraft and three-course gourmet cuisine.

Kingfisher Airlines currently operates with a brand new fleet of 8 Airbus A320 aircraft, 3

Airbus A319-100 aircraft and 4 ATR-72 aircraft. It was the first airline in India to operate

with all new aircrafts. Kingfisher Airlines is also the first Indian airline to order the

Airbus A380. UB holdings Ltd, has acquired 26% stake in the budget airline Air Deccan

and has option to buy further of 20% stake from the secondary market.

3.2 History

Kingfisher Airlines is a subsidiary of the UB Group, one of the largest beverage

companies in the world. The branding of the airline is linked to that of Kingfisher Beer,

India’s largest brewery.

The airline, which is headed by the charismatic Dr Vijay Mallya, took to the skies in May

2005, and attracted attention for its high quality product with personal inflight

entertainment in every seat; custom interior designs for each aircraft; valet assistance at

airports and complimentary hot food and beverages. The airline initially operated a single

class service but subsequently introduced a highly acclaimed First Class, allowing it to

compete with Jet Airways for the high yield corporate market. In addition to its A320

family aircraft used on domestic routes, Kingfisher Airlines also operates ATR-72

turboprops on regional sectors.

Under current Indian regulations, which require airlines to operate 5 years domestic

service before being granted international rights, Kingfisher will not be permitted to

operate overseas until 2010. However, the airline has very clear international ambitions,

with an order book for 45 wide body aircraft, including A330s, A340s, A350s and A380s.

In just over two years, Kingfisher Airlines has achieved a market share of 10% and has

one of the most aggressive expansion plans of all Indian carriers during 2007. In Jun-07,

it dramatically increased its influence in the market with the acquisition of a 26%

shareholding in India’s largest LCC, Air Deccan, for approximately USD130 million, and

an open offer for a further 20%. Through schedule coordination and joint operations in

ground handling, training, and maintenance, the carriers are projecting annual cost

savings of over USD70 million.

There will also be greater coordination between the two brands, with Air Deccan to adopt

the Kingfisher image in its logo and to switch to a red, rather than a blue colour scheme.

The combined Kingfisher/Deccan group has a market share of just over 30% and a

product range spanning from the price-sensitive, first-time flyer, to the high yield

business traveler, making it one of the key pillars of the airline industry.

The airline which started its operation on 9th May 2005, following the lease of 4 Airbus

A320 aircraft. As of July 2007, Kingfisher operates only on domestic routes, however it

has announced plans to start flights to the USA with Airbus A380 aircraft. The airline is

owned by the United Beverages Group under the leadership of Vijay Mallya (which also

owns the popular Indian beer of the same name). The airline promises to suit the needs of

air travellers and to provide reasonable air fares. Kingfisher Airlines' main "luxury"

component is its In-Flight Entertainment System, a first among Indian airlines . The

airliners in-flight Mobile Phone and Internet Services will be provided by OnAir starting

2008 for longhaul flights

United Breweries Group

United Breweries Group, based in Bangalore, is the world's 2nd largest brewer and the

largest in India. The company markets most of its beer under the Kingfisher brand and

has also launched Kingfisher Airlines, a domestic airline service in India. The UB Group

(United Breweries) Group is a multi-faceted conglomerate with business interests in

Beverage Alcohol, Pharmaceuticals, Media, International Trading, Aviation, Fertilizer,

Research & Development, and Infrastructure Development.

The group is headed by Dr.Vijay Mallya who is also a member of the Indian Parliament.

United Breweries now has a near-monopoly over the Indian brewing market, thanks to its

recent takeover of the rival Shaw-Wallace company. The group owns the Mendocino

Brewing Company in the United States.

History

The UB Group was founded by a Scotsman, Thomas Leishman in 1857. The Group took

its initial lessons in manufacturing beer from South Indian based British breweries. At the

age of 22, Vittal Mallya was elected as the company's first Indian director in 1947. After

a year, he replaced R G N Price as the chairman of the company.

After Vittal Mallya's death in 1983, his son Vijay Mallya assumed the mantle of the

group. Vijay Mallya inducted professional management and consolidated the Group into

individual operating divisions. In 1988, UB Group acquired the global Berger Paints

Group with operating companies across four continents. The paints business was divested

for significant value in 1996.

After India adopted economic liberalization in 1991, the UB Group decided to retain

interests in only those businesses that were globally competitive and did not depend upon

fiscal tariff protection. Today, UB Group is the third largest manufacturer of Spirits

products in the world. In 2005, the Group entered aviation sector with the launch of

Kingfisher Airlines Limited. With in a short time the airlines has captured an impressive

market share and has established a niche identity for itself.

The Logo

The Pegasus, which is the symbol of the United Breweries, first found its place as the

Group logo in 1940. Then, the Helladic horse – associated with beer and nectar in Greek

mythology- carried a beer cask between the wings, ostensibly because beer formed the

core operations of the Group. Later, the beer cask was removed to represent the Group’s

multifaceted operations. Now, it is just the Pegasus.

Business Interests of UB Group:

Beverage Alcohol: The UB Group is 3rd largest spirits marketer in the world, with

overall sales of 60 million cases. The company offers 140 brands at varying price points.

Some of the famous brands of the UB Group are: Bagpiper Whisky, McDowell's No.1

Whisky, Director's Special Whisky, McDowell's No.1 Brandy and McDowell's

Celebration Rum.

Pharmaceuticals: The group's company Aventis Pharma Limited is the second

largest pharmaceutical multinational in India. It develops and markets branded

prescription drugs and vaccines.

Media: The UB Group also has a shareholding in Asian Age Holdings Ltd, the

company that owns and manages daily newspaper, The Asian Age.

International Trading: The Group's company UB Global Limited is a recognized

export house engaged in the export of Beer, Spirits, Leather Footwear and Processed

Foods. The Company also exports Pharmaceutical Products and customized perfumeries.

Fertilizer: Mangalore Chemicals & Fertilizers Limited is under UB Group's

management. It has a manufacturing capacity of 2,17,800 MT of Ammonia and 3,80,000

MT of Urea.

Research & Development: Vittal Mallya Scientific Research Foundation (VMSRF)

was established in 1987 with the objective of developing newer and novel technologies

that will have substantial application in industry and health care. The foundation is it is

recognized by the Departments of Scientific & Industrial Research (DSIR), Dept. of

Biotechnology (DBT), Council for Scientific and Industrial Research (CSIR) and the

Ministry of Finance, Govt. of India.

Aviation: UB Group entered aviation sector in 2005 with the launch of Kingfisher

Airlines Limited. Kingfisher Airlines has captured an impressive market share and has

established a niche identity for itself. The airlines recently acquired 25% stake in Deccan

Airlines.

Present History

Sales of the United Spirits Ltd. are expected to exceed 60 million cases during the fiscal

year 2005-06 making the Group the third largest manufacturer of Spirits products in the

world. In addition, USL is one of only three in the world to own seven millionaire brands

and at least five brands rated by Drinks International, UK, to be amongst the ten fastest

growing brands in the world in their respective categories.

The UB Group’s Brewing Enity - called United Breweries Limited (UBL) - has also

assumed undisputed market leadership with a national market share in excess of 50%.

Through a process of aggressive acquisition and market penetration, The UB Group

today controls 60% of the total manufacturing capacity for Beer in India. The flagship

brand, Kingfisher is now sold in over 52 countries worldwide having received many

accolades for its quality.

The UB group is also into manufacture of Fertilizers. The group company Mangalore

Chemicals and Fertilizers Limited ( MCF ) has factory at Panambur in Dakshina Kannada

district of Karnataka.

In August 2007, the group made a first-of-its-kind media alliance for the promotion of

NDTV Good Times, a lifestyle television channel run by NDTV.

Financials

In July 2007, United Breweries Limited reported volume growth of 16.3% compared to

the previous year.

Chairman’s Message

Welcome aboard

Kingfisher Airlines.

I am often referred to as the

‘King of Good Times’ and I

truly believe that you

should share this

experience with me. On a

more serious note, I log

many air miles myself in

pursuit of my goals and I

am sure that you do too.

It is my passion to deliver

the best of good times.

After all, work and play can

go hand in hand. I am sure

that you have several

pressing commitments and

stressful work obligations.

Like me, you also need

some time to chill……with

the King of Good Times.

I have personally ensured that every Kingfisher aircraft meets the global standards that I

have set for myself in terms of safety and I am proud of our brand new fleet incorporating

the latest technology available. I have instructed my crew to treat every guest in the same

way as if they visited my home. Since I also believe in cutting-edge technology, I insisted

upon an individual in-flight entertainment system for our guest’s personal viewing and

listening pleasure. I demand individual attention and I suppose our guests do too!

On board Kingfisher Airlines, you will meet a crew that I have hand-picked myself. I

have also personally approved their rigorous training programme. Quite apart from this, I

have devoted a lot of personal time and energy in ensuring that Kingfisher Airlines is

truly world-class in every sense.

Leave the stress of daily life behind and enjoy the good times with Kingfisher Airlines. I

have tried very hard to build an airline that meets your expectations. However, if I have

missed something or fall short of your expectations, please feel free to mail me directly at

chairman@flykingfisher.com.

I invite you to fly the Good Times. After all, to me, you deserve the Good Times as well.

With my warm regards,

Vijay Mallya

Chairman & CEO

Overview

Our Vision

“The Kingfisher Airlines family will consistently deliver a safe, value-based and

enjoyable travel experience to all our guests.”

Our Values

Safety

This is our overriding value. In our line of business, there is no compromise.

 

Service

We are all in the hospitality business; we must always seek to serve our guests and gain

their trust, goodwill and loyalty.

 

Happiness

We seek to build an organisation with people who choose to be happy, and will endeavour

to influence our guests and co-workers to be happy too.

 

Teamwork

We will succeed or fail as a team. Each one of us must respect our colleagues regardless

of their rank, and we must work together to ensure our mutual success.

 

Accountability

Each one of us will be held accountable for the successful execution of our duties,

commitments and obligations, and we will strive to lead by example.

Why Aviation?

What gladdened Dr. Vijay Mallya must have been a Cabinet decision on Wednesday,

October 20, 2004, which hiked the permitted foreign direct investment (FDI) limit in

domestic airlines to 49% from the existing 40%. This move is expected to help fledgling

airlines like Kingfisher and Air Deccan. Jet and Sahara lobbied till the last, some political

parties (leftists) tried to muddy the waters, but the skies were opening up and Dr. Mallya

had cause for cheer. The bogey of national security concerns raised by the Jet-Sahara

cartel failed. More than the 9% hike, the decision also signaled to domestic airlines and

foreign investors that the government was serious on aviation reform.

Starting a low cost airline is not the most difficult part, because to start a low cost service

with nation wide operations,

Assuming that the airplanes are leased the cost is typically between $20-40mn;

depending on the scale of operations (a full scale carrier will need investment of

around $70-80mn).

A regional service can be started at a much lower cost - around $10-15mn.

Low cost carriers can break even in a year or two or at most three.

New airlines typically have a major cost advantage, especially for labor, over

established (mostly state-owned carriers like Indian Airlines or Air China).

Air transport is the obvious solution for mobility, if fares can be kept low (as

compared to train fares).

Why India?

Every Indian should fly. There are approximately one billion people & only about

0.05% of them fly.

India is 3rd fastest growing domestic aviation market in the world. (last year

growth was 23% & will maintain 20% growth in next five years)

Indian Subcontinent is the third largest market for new aircraft in Asia, behind

China (1790) & Japan (640).

More and more middle class families now prefer air travel to traditional rail

travel. [Growing Middle-Class (income over Rs.90,000 p.a.)

People having greater disposable incomes.

In 2003, 10 million Indians traveled by air domestically. In 2004, 25 million took

to the skies within India and 6 million Indians traveled abroad.

The more the merrier, More could take to the skies in the months and years to

come, as wallet friendly new players like Kingfisher airlines spruced up plans to

enter the aviation segment.

According to CAPA (Centre for Asia-Pacific aviation) forecasts, the total air

traffic will rise by 5 million actual passengers each year over the next 10 years.

Swift liberalization of the Indian market. With the ending of government

protection for Indian Airlines, the adoption of an open skies agreement with the

United States and the loosening of a previously tightly restrictive quota pact with

Britain. India is an exciting aviation market.

Welcome Kingfisher Airlines!

Kingfisher Airlines commenced commercial operations on 9 May, with its maiden

service from Bangalore to Mumbai with 174-seat A320 aircraft.

Other details include:

Fleet: To operate a minimum of 33 aircraft within the next two years and 55 by 2010;

Fares: Bangalore-Mumbai fares are at least 35% lower than Indian Airlines and Jet

Airways;

Network: Bangalore-Mumbai frequency increased from two to three times daily on 20

May. Bangalore-Delhi service commences on 6 June.

According to UB Group Chairman, Vijay Mallya, the airline plans to acquire 11 aircraft

by December this year and buy one aircraft every month from January 2006. Dr. Mallya

is optimistic about the prospects for the airline, which is targeting India’s increasingly

affluent middle large.

If you look at the emerging India, by 2010 there will be a new generation of consumers of

about 150 million. Who are these people? These are youngsters who are earning money

out of information technology, biotechnology, entrepreneurs?people who have a much

greater propensity to spend than when I was young, said Dr Mallya.

Air Deccan Managing Director GR Gopinath welcomed Kingfisher, stating the move

would energise the market. According to Capt Gopinath, there is a tremendous need for

airline capacity as the requirement is huge.

Kingfisher Airlines has contracted Indian Airlines to operate government mandated

socio-economic routes on its behalf. Airlines operating on trunk routes in India are

obligated to operate a certain proportion of capacity to remote regions. This forms part of

a INR1.2 billion agreement with Indian Airlines for outsourcing of ground handling and

maintenance services for a minimum of two years.

Meanwhile, Kingfisher Airlines is offering 1,000 one-way tickets each day priced at

INR2,999 (USD69.20) on Mumbai-Bangalore service in May (travel dates not disclosed),

and 1,000 one-way tickets each day priced at INR4,999 on Bangalore-Delhi service in

June. The airline is seeking to launch Delhi-Mumbai service in August 2005

Archieves

The “King Of Good Times” has done it again: Is the World Ready?

Kingfisher Airlines, American Express to lunch co branded card

Kingfisher Airlines Open 2007 to feature Global Tennis Legends

Kingfisher F1: Marketing, The Vijay Mallya way

ICICI Bank and Kingfisher Airlines Launch Co-branded Credit Card

Kingfisher Airlines and dishtv Form an Unprecedented Alliance in the

Indian Skies

Kingfisher Airlines to buy 26 percent in Air Deccan for US$135 million

Kingfisher becomes first Indian customer for A380, A350, & A330

Mallya's Kingfisher Airlines Plans IPO In 2006

Kingfisher ties up with perfume brands in promotional offer

The “King Of Good Times” has done it again:

Is the World Ready?

Vijay Mallya, the Indian Liquor and Airline business magnate known for his aggressive

and innovative marketing is taking his airline fleet overseas. Kingfisher Airlines largely

famous for its saucy air hostesses and top-notch service, plans to fly on multiple routes in

US and UK as early as next year.

Mallya placed one of the biggest Aircraft orders to Airbus at Paris Air Show. The order

was placed for 50 aircrafts worth $7 billion. Kingfisher’s strategy is to open long-haul

routes and expand the existing domestic routes.

The deal, for 50 Airbus planes, included five A340s, which are only economical to fly on

long-haul trips. Mallya already has on order five of Airbus’s jumbo A380s, which he

plans to fly non-stop to the U.S. East Coast, and five additional A340s, which he plans to

fly nonstop to America’s West Coast.

One of the reasons for Mallya to put in such a big investment is due to the fact that Indian

are flying much more than what they used to earlier. The domestic market is grown by

over 40% while the international passengers have grown by 25% over last year. This

growth rate is expected to carry through at least a decade. The Airline Industry has

suddenly seen number of players entering the Indian market after being dormant for a

very long time. Due to the competition within airlines, the air fares in some cases have

fallen by more than 50%. Very recently the Jet Sahara deal has been making news for all

wrong reasons.

Kingfisher F1: Marketing, The Vijay Mallya way

Since UB Group's acquisition Scottish distiller Whyte & Mackay, a move which elevated

the group to second place in the global spirits market, chairman Vijay Mallya has most

definitely been looking to overtake something and ensure that he is the first to cross the

line with the chequered flag. Spyker Ferrari is most likely what it is. Mallya has decided

to get himself a Formula One team, happily investing a cool €90 million over a weekend,

and in the process, exponentially expanding marketing opportunities for his flagship

brand, Kingfisher.

Given his love for fast cars, racehorses, parties, and his trademark flamboyance, a

personal F1 team fits like a glove with the rest of Mallya's portfolio. Mallya estimates

that Spyker could pull in €25 million in television revenues next year, and plans to cut

costs for the loss making endeavour by relocating some of the research capabilities to

India. An Indian team, ideally with an Indian driver - is an almost sureshot route to

unlocking untapped marketing potential in a country where half the 1.1 billion population

is under the age of 25, a substantial chunk of which keenly follows F1.

TV ratings are set to skyrocket, with potentially every Indian kid tuning into F1, given

their ownership in it as a country. If even half of the cricket mania is replicable here,

Kingfisher is most definitely home and dry. However, as Kingsher presently adorns

Toyota's team as part of a $5-million deal ending next year, it could be some time before

Spyker wears the Kingfisher shade of red. In the interim, other UB group brands could

possibly find themselves on the team.

Kingfisher Airlines to buy 26 percent in Air Deccan for US$135 million

United Breweries (Holdings) Ltd., which runs Kingfisher Airlines, is to buy 26 percent of

Deccan Aviation Ltd, which operates the low-cost carrier Air Deccan, for US$135

million.

Deccan will issue about 35 million shares at US$3.8 each to United Breweries

(Holdings), an 18 percent premium to Deccan’s closing price on Wednesday. UB Group

has paid an advance of US$36.82 million and the balance will be paid in next four

months.

UB Holdings, with its Kingfisher Airline, had been the natural ally for Air Deccan, Capt.

GR Gopinath, MD, Deccan Aviation said, adding that both airlines would complement

each other. He said, “Keeping in mind various options we had, we felt that in the long

term vision of our company, the association with UB Holdings will make enormous

financial and operational sense where each other’s best practices could be shared.”

Air Deccan would continue to remain as an independent entity and pursue the low-cost

model. While Capt. Gopinath would be the Executive Chairman of Deccan Aviation, Mr

Mallya would be the Vice Chairman. Both would appoint six directors each besides

having six independent directors on the board, while the board would appoint the Chief

Executive Officer.

Air Deccan’s Chief Financial Officer Ramki Sundaram would be the acting CEO, Capt.

Gopinath reportedly said.

Kingfisher becomes first Indian customer for A380, A350, & A330

Kingfisher Airlines has become the first Indian carrier to sign a firm contract with Airbus for

the A350 and A380 – the company’s newest and largest aircraft, respectively – as well as for the

A330. The order is for five A350-800s plus five A380s for intercontinental services, and five

A330-200s for regional routes.

Deliveries of Kingfisher’s Airbus A330s are due to begin in the third quarter of 2007, those of

the double-deck A380s in 2010, and those of the A350s in 2012. Engine selections have yet to

be announced. Kingfisher will use its A330s on regional routes, including flights to Europe,

while the A350 and A380 are destined for longer nonstop flights – such as to the USA.

“India is one of the world’s fastest growing markets, especially among the younger emerging

generation, and these new Airbus aircraft, with their unmatched passenger appeal, economy and

commonality, will give us the lead in competing for their business, “ says Dr Vijay Mallya,

Chairman of the UB Group, one of India’s largest companies and the parent company of

Kingfisher Airlines. “We’ll begin with the Airbus A330, which is a great aircraft and already in

widespread service, and then we”ll create a sensation when we become the first Indian carrier

with the 21st Century flagship A380, before adding the world’s newest airliner, the A350.

Imagine flying the good times, not just in India, but worldwide!” Kingfisher Airlines is already

an important Airbus customer – it has ordered ten A320s and three A319s, and has options on a

further 20 single-aisle aircraft.

It has established itself as an air-travel phenomenon in the Indian market, introducing new

standards in passenger appeal – such as personal video-screens in every seat. In quickly

establishing a formidable record for quality of service and reliability in the Indian skies,

Kingfisher is rapidly becoming a favourite of discerning passengers.

Airbus’ A330 is part of the modern market-leading A330/A340 family, which has won the

lion’s share of orders and customers in the middle of the market so far, and which is well

established as the airlines’ workhorse on regional routes.

The new Airbus A350 builds on and complements the success already achieved by the A330

and A340 in this field, by capitalising on technologies created for the double-deck A380. Its

advanced features include a lighter airframe through the use of carbon fibre wings and an

aluminium -lithium fuselage, fuel-saving aerodynamic improvements that flow from

computer- modeling and lower maintenance costs.

Airbus’ A380 is simply the largest, most spacious and most economic airliner ever built,

delivering up to 31 per cent better economy per seat than even the newest other airliners. Setting

new standards in how the world flies, it is truly the flagship of the 21 st Century and the new icon

of the air transport industry.

 Airbus is an EADS joint company with BAE Systems.

 

3.3 Products and Services

Fleets

The first Indian airline to initiate and continue operations with all new aircrafts,

Kingfisher Airlines connects to 15 key destinations through a fleet of 11 brand new

A320 family aircrafts. With more than 70 flights daily across India, Kingfisher is the

first and the only Indian carrier to have signed a contract with Airbus for A380 and

A350. In a deal valued at over $3 billion, Kingfisher Airlines has ordered 5 A380, 5

Airbus A350-800 aircraft and 5 Airbus A330-200 aircrafts. The Kingfisher Airlines

fleet consists of the following aircraft -

Kingfisher Airlines Fleet

Aircraft Total

Passengers

(Kingfisher

First/Kingfisher

Class)

Routes Notes

ATR 72-500 12

(22 orders)

66 (0/66) Short Haul

Domestic

services

Airbus A319-

100

3

(1 order)130 (28/102)

Short and

medium haul

routes

IAE

Engines

Airbus A319-

100CJ1 Corporate Jet

Short and

medium haul

routes

Airbus A320-

200

12

(50 orders)160 (28/132)

Short and

medium haul

routes

Airbus A321-

200

6

(2 orders)184(28/156)

Short and

medium haul

routes

Airbus A330-

200(15 orders)

Medium and

long haul

routes

For

delivery in

2007

Airbus A340-

500HGW(10 orders)

Ultra haul

routes

For

delivery in

2008

Airbus A350-

800

(20 orders)

(10 options)

Airbus A380-

800

(5 orders)(5

options)

Long haul

routes

For

delivery in

2010

Total

Number of

Aircraft

34

(126 orders)

An artistic impression of an Airbus A380 in Kingfisher livery.

On June 15, 2005 it became the first (and only) Indian airline to order the Airbus

A380. It placed orders for 5 A380s, 5 Airbus A350-800 aircraft and 5 Airbus

A330-200 aircraft in a deal valued at over $3 billion. Delivery of the A330s is due

to start in late 2007, followed by the A380s in 2010 and the A350s in 2012.

On November 20, 2005 at the Dubai Air Show, Kingfisher Airlines announced

that it would be buying 20 ATR 72-500s (plus 15 options). The deal is estimated

to be worth $500 million dollars with the deliveries starting from March 2006.

The last of the 20 planes would be handed over to Kingfisher Airlines by 2008.

The first aircraft from that order was delivered to the airlines on March 31, 2006.

On November 21, 2005 at the same air show, Kingfisher Airlines placed an order

to acquire 30 more A320s in a deal estimated to be worth $2 billion. Engine

making joint venture International Aero Engines will supply the engines for the

planes. Deliveries for the planes are likely to start from 2008.

On January 13, 2006 an Airbus A319 of Kingfisher Airlines was the first aircraft

in that class to land on the short older runway at Mangalore airport.

On the April 24, 2006, Kingfisher signed a contract for five Airbus A340-500

HGWs. The airline plans to use this for its Bangalore-San Francisco and Mumbai-

New York route. Delivery is expected for 2008.

Kingfisher was also the first Indian airline to bring the latest super jumbo Airbus

380 to India. A 380 arrived on 6 may 2007 in New Delhi and in Mumbai on

8th May as part of Kingfisher's second anniversary celebrations.

Kingfisher Airlines Operation in INDIA

Based in Bangalore, Kingfisher Airlines operates on domestic routes and covers over 15

leisure and business destinations. Covering important cities including New Delhi, Bangalore,

Chennai, Ahmedabad, Goa besides regional cities like Agartala, Agatti, Dibrugarh, Kochi,

Kolkata, Madurai and many more, Kingfisher Airlines, offer great deals on air tickets. Book

your travel on Kingfisher Airlines and avail budget air travel and exquisite flight airfares.

As of May 2007, Kingfisher flies to the following airports in India:

Agartala (Agartala Airport)

Agatti (Agatti Aerodrome)

Ahmedabad (Sardar Vallabhbhai Patel International Airport)

Bagdogra (Civil Aerodrome Bagdogra)

Bangalore (HAL Bangalore International Airport)

Bhopal (Bhopal Airport)

Bhubaneswar (Biju Patnaik Airport)

Chennai (Chennai International Airport)

Calicut (Kozikode intrational airport)

Delhi (Indira Gandhi International Airport)

Guwahati (Lokpriya Gopinath Bordoloi International Airport)

Goa (Dabolim Airport)

Hyderabad (Begumpet Airport)

Indore (Devi Ahilyabai Holkar International Airport)

Jaipur (Jaipur Airport)

Kochi (Cochin International Airport)

Kolkata (Netaji Subhash Chandra Bose International Airport)

Mangalore (Mangalore International Airport)

Mumbai (Chhatrapati Shivaji International Airport)

Nagpur (Dr. Babasaheb Ambedkar International Airport)

Pune (Pune Airport)

Raipur (Raipur Airport)

Puttaparthi (Sri Sathya Sai Airport)

Tiruchirappalli (Tiruchirappalli Airport)

Tirupathi (Tirupati Airport)

Thiruvananthapuram (Trivandrum International Airport)

Varanasi (Varanasi Airport)

Visakhapatnam (Visakhapatnam Airport)

Additionally, Kingfisher Airlines has announced plans to begin international service with

flights between Bangalore and San Francisco, California, as well as Mumbai and New

York City.

How to Book Travel on Kingfisher Airlines

Steps:

Step One

Call 011 (+91) 1800 1800 101 or visit the Kingfisher Airline Web site to book your

travel online (see Resources below). The flight schedule search engine is located on

the home page.

2

Step Two

Enter your origin and destination cities, travel dates, number of passengers and class

of travel (Kingfisher or Kingfisher First). Select "By Fare" to display available flight

schedules by fare (cheapest to most expensive). If your dates are not flexible, choose

to sort the flights "By Schedule" and click on the "Search" icon.

3

Step Three

Select your preferred fare or schedule from the Flight Options page and review all of

the displayed information before clicking on the "Purchase" icon.

4

Step Four

Log in with your club number and password if you are a member of the Kingfisher

Frequent Flyer Club. If you're not a member, simply click on "Continue as Guest."

5

Step Five

Enter all of your contact information, including your mobile phone number and e-

mail address so that a Kingfisher representative can contact you in case of changes in

flight schedules, additional fees or weather delays.

Step Six

Confirm your booking and print out your itinerary. It is highly recommended that

you also confirm your reservation with a Kingfisher reservation agent.

Overall Tips & Warnings

Book online to take advantage of any loyalty program discounts that wouldn't

be available through a travel agent.

If you book travel using someone else's credit card (with their permission, of

course) make sure to bring a copy of the credit card signed by the owner

when you check in.

Check in 2 hours to 30 minutes prior to your flight. One hour prior to your

departure is preferred.

Consider joining the King Club (Kingfisher's Frequent Flyer Program) if you

are planning on traveling throughout India on your visit.

Kingfisher currently only accepts credit cards issued in India.

If you are flying into any city from Srinagar Airport, you will not be allowed

to carry any hand baggage and you must arrive at least 2 hours prior to your

scheduled departure.

Guest Commitment Statement

I. Welcome to the Kingfisher Experience

Reaching us

Fare options/Booking options/Home deliver

Amendments and Cancellations

Keeping you informed

Overbooking

Refunds

II. At the airport

Terminal locations, Contact Numbers

Valet Service

Checking-In

Delay Handling/Re-routing

III. On-board experience

In-flight entertainment

Meal options

World class cre

IV. Reaching your destination

Baggage Delivery

Delayed / missed Baggage

V. Your Special needs

Unaccompanied Minor

Guests with reduced mobility and Senior Citizen

VI. Hope you had a great experience

We listen - Our feedback system

We understand and improve

We respond - Our follow up

Contacting us

I. Welcome to the Kingfisher Experience

Reaching us

It is our commitment that we will ensure easy accessibility to our Guests. Our telephone

numbers which are accessible 24 hours are:

o 1800 2333 131

o 020 27293030

o 080 41979797

o 0124 2844700

o 022 66499393

o 1800 1800 101

o USA/Canada 1 866 4 FLY KFA (1 866 435 9532)

o UK 0 800 047 0810

Fare options/Booking options/Home delivery

We are committed to making our tickets easily available to our Guests. Kingfisher

Airlines tickets can be purchased by:

o Calling up our Call Centers

o The Kingfisher Airlines website (www.flykingfisher.com)

o The Home Delivery option

o Through the Travel Agents

We follow a dynamic fare policy and the fare levels fluctuate depending on the

number of bookings made / anticipated on a particular flight.

It is our commitment to our Guests that at any given point of time the lowest available

fare at that time would be made available on all booking mediums. In case a lower

fare level is available after a Guest has made his booking, a rebooking will be allowed

on the lower fare level after paying a seat release charge. Our fares are quoted in

Indian Rupees and in US Dollars. Our International guests can book and make

payments through their credit card.

Amendments and Cancellations

We understand that our Guest could be in a situation where they have to amend or cancel

their tickets. At Kingfisher Airlines our Guests can amend or cancel their tickets up to

one hour before the scheduled departure of the flight. For details of cancellation and seat

release charges please see the Conditions of Carriage section.

Keeping you informed

At Kingfisher airlines we are committed to keep our Guests informed in case of known

delays, cancellations and diversions as early as possible. We use the contact details in

your reservation record to update you or if you have made the reservation through a

travel agent we attempt to contact him in case your contact number is not available in our

records.Guests can also receive the latest flight information using our Kingmobile service

by sending a SMS, eg. SMS KING to 6388.

Overbooking

We operate with the objective that no Guest with a confirmed reservation should be

denied boarding. Keeping this objective in mind we commit to as many Guests

reservations as the number of seats on each flight.

Refunds

On cancellation of a booking, the refund will be processed in the same medium in which

the ticket was purchased, and through the point of sale.

II. At the airport

Terminal locations

Currently Kingfisher Airlines operates to Agartala, Agatti Island, Ahmedabad, Bagdogra,

Bangalore, Bhubaneshwar, Bhuj, Chennai, Coimbatore, Delhi, Goa, Guwahati, Hubli,

Hyderabad, Imphal, Indore, Jaipur, Kochi, Kolkata, Mangalore, Mumbai, Nagpur, Pune,

Raipur, Srinagar, Trichy, Tirupati, Trivandrum, Varanasi, Vijayawada and Vishakapatnam

airports.

Valet assistance

As a value added service, Valet assistance is available at all airports. This assistance is

available from the time you reach the airport to the time you Check-in. Assistance is also

available on arrival at the airports.

Checking-In

All efforts are taken to ensure a smooth Check-in. The availability of multiple Check-in

counters and the presence of efficient staff help reduce congestion, which translates into less

waiting time at the counters and 'On time' departure of our flights.

Delay Handling

In case of delay at the airport, we make all effort to minimize the inconvenience. Guests are

offered refreshments in case the delay is more than one hour. In case of longer delays, Guests

are offered meal subject to the airport facilities and local infrastructure.

Roving Agents

No more waiting at the Check-in counter. Now guests with hand baggage need not wait at

the check-in counter to collect their boarding pass. They can directly approach the security

check-in counters. Deployed outside the Security check-in area will be Kingfisher Airlines'

Roving Agent who will attend to these guests personally and book them on their choice of

seats. Specially trained Roving Agents will reach out to guests and check them in using a

mobile digital device and printer. Kingfisher Airlines is the first airline in India to launch this

unique service.

III. On-board experience

In-flight entertainment

At Kingfisher Airlines, we take pride in being the first domestic airline in India to offer

personalized In-flight Entertainment. Guests have the option of Live TV, Fun TV and 10

audio channels on Kingfisher Radio with choices appealing to every segment's

expectations. The video choices range from Sports to fashion to an exclusive channel for

kids. Similarly the audio channels range from Ghazals to hip- hop to rock music. All

efforts are made to ensure that you have a wide selection every time you fly with us.

Another unique feature of our In-flight Entertainment system is the on screen moving

map that let you know the Funliner's location, altitude, speed and other relevant flight

details.

Meal options

We offer our Guests complimentary meals on all our flights. At this stage, Guests have

the choice of opting for vegetarian or non vegetarian meals on most sectors. The menus

are designed considering the Guest feedback and are frequently changed to meet their

changing tastes. To ensure that the Guests get different choices every time they travel

with us, we have six different types of menu which are changed everyday.

World class crew

Our Crew is personally selected by the chairman. They undergo a rigorous training

program in the Safety and First aid, Service Delivery and Personality development before

they are cleared to take on the role of hosts on board.

IV. Reaching your Destination.

Baggage Delivery

We at Kingfisher Airlines endeavor to reunite your checked baggage with you as soon as

you reach your destination. Kingfisher Airlines representatives are present in the arrival

lounge should you need any assistance on account of bulky baggage.

Delayed / missed Baggage

In a situation of misrouted baggage we will make every effort to locate and deliver your

baggage to you as soon as possible. When a misrouted baggage is tracked we attempt to

deliver it at our expense at the time convenient to the Guests. Delivery of baggage for

international destination in case of transit, may take some time considering the longer

flight duration, availability of flights and custom and immigration procedures. Details

about our policy on lost baggage can be viewed in the Conditions of Carriage section.

V. Your special needs

We at Kingfisher Airlines are committed to provide a seamless travel experience to our

guests who require special assistance. This commitment is clearly established by the fact

that our personnel at various functional areas are well trained to handle your special

needs. Special care is taken even while assigning a seat on board the flight. These Guests

are assigned seats closer to the exits and lavatories so that they can board, use facilities

and disembark in comfort. To enable us to serve you better we request you to inform us

about your special needs within a reasonable time before your travel.

Unaccompanied Minor

Flying alone can be a thrilling experience for kids, especially with a little advance

preparation. Children may be nervous at first, but chances are they'll soon be absorbed in

the adventure of stretching their own little wings.

Children in the age group of 5 to 11, holding a confirmed reservation and traveling alone

qualify as Unaccompanied Minors. We take the responsibility of escorting them safely to

their destination. Kingfisher Airlines personnel assist in check-in and boarding process

and introduce the child to the flight attendants on board. Our flight attendants take special

care of the child to ensure a comfortable and enjoyable flight. At the destination our staff

escorts the child to the arrival terminal and meets the person named on the UNM form.

Only after checking the credential of the assigned person is the child released. The airline

will assign someone to take care and make sure that your child is never really alone

Guests with reduced mobility and Senior Citizens

Guest with disabilities can expect a personalized and caring treatment from us. An escort

with a wheel chair can be assigned to the Guest. Help in check-in, boarding and

disembarkation can also be availed. Our flight attendants are formally updated about

Guest's requirements on board their flights. Besides, a personalized briefing is also

conducted on the flight for Visually impaired Guests, Guests with reduced mobility and

other Guests with special needs to familiarize them with the safety and service aspects of

the flights. Similarly senior citizens also have the option of availing wheel chair

assistance if required.

VI. Hope you had a great experience

We Listen

We at Kingfisher Airlines believe that we are in the hospitality business. It is very

important for us to learn and understand how our Guests perceive our services across our

network. In a dynamic business environment, our approach to meet our Guest's changing

needs and expectation is also very dynamic. We are constantly in the process of

rediscovering and challenging the way we operate and serve our Guests. Therefore, we

do a continuous in-depth measurement and research to know them, which give us insights

about their changing needs and help us take better decisions to satisfy them.

Specific terms and conditions

I.  Good times begin here

Fare option

Mode of Payment

Amendments and Cancellations

II.  Keeping you informed

Inform Guests of delays, cancellation & diversion through

III.  At the airport

Valet Service

Checking In

Group check-in

Registered baggage

Hand baggage

Excess baggage

Through Check-in

Flight Delays

IV.  On Board Experience

Meal Options

V.  Reaching Your Destination

Baggage Delivery

Lost/Damage baggage

VI.  Your special needs

Unaccompanied Minor

Wheel Chair

Stretcher Facility

Carriage of Expectant Mothers

VII.  Hotel Policy

In case of disrupted/delayed flights

VIII.  Connecting Flight delays

Good times begin here

Fare option

Infant - 0-2 yrs (only taxes)

Child 2-12yrs - (child fare +Taxes)

Adult over 12 yrs - Available fare (at the time of booking) +taxes

Mode of Payment

Infant - 0-2 yrs (only taxes)

Child 2-12yrs - (child fare +Taxes)

Amendments & Cancellations

Kingfisher Class ("KF Class") Guests can amend or cancel tickets up to 1 hour

prior to departure.

Cancellation charges of Rs. 500/- per sector per guest is applicable for Kingfisher

Class

If cancellation done within 1 hr of departure (in case of KF Class) only taxes will

be refunded.

Seat release charge due to a rebooking (in KF Class) is Rs.200 per sector per

guest plus the applicable difference in fare.

No rerouting is allowed.

On cancellation of a booking, the refund will be processed in the same medium in

which the ticket was purchased, and through the point of sale.

Keeping you informed

Inform Guests of delays, cancellation & diversion through:

Guests are requested to give their mobile numbers while making the booking

SMS king to 6388 (Eg. KingIT 308) to get flight updates

SMS updates are available only on GSM mobile network

At the airport

Valet Service

Valet assistance available (Free of charge) at all airports from:

Airport entrance to check in

On arrivals

Checking In

Counters open 150 minutes before departure and close 30 minutes before departure

time. Boarding gates close 15 minutes prior to departure. Guests who do not report

at the boarding gate, will not be allowed to board the flight and their money will not

be refunded nor their tickets revalidated for another travel date/flight.

Group check -in

Guests are requested to report at least 75 minutes prior to departure In the event that

there are 40 or more guests checking in together, they are required to report 90mins

prior to departure time.

Registered baggage

Registered baggage allowance : Registered baggage allowance - 25 kg per person

(both ATR and Airbus)

Hand baggage

A Guest may carry one Hand baggage provided it's weight does not exceed 7kgs

and the sum of length, breadth and height does not exceed 115cms (L+B+H

dimensions for ATR Aircraft is 50+45+20cms and 55+35+25cms for AIRBUS

Aircraft).

Articles which may be carried in addition to the free baggage allowance are: laptop,

umbrella/walking stick, overcoat, lady's handbag/purse, reading matter, camera/pair

of binoculars, infants food/carrying basket, fully collapsible invalid's

wheelchair/crutches/braces etc.

Hand baggage is accepted in the cabin subject to availability of space in the

overhead bin

Excess baggage

Excess baggage is charged per kilogram. The rate varies from sector to sector.

Through Check-in

Guests who have through checked-in their baggage to the final destination are

required to identify their checked baggage before proceeding with the onward

flight.

Flight Delays

In the event of a delay that is more than 1 hr but up to 2hrs after the scheduled

departure time, Complimentary Refreshments shall be offered In the event of a

delay that is more than 2 hrs, a complimentary meal shall be offered (subject to

airport facility & infrastructure and time of the day)

On Board Experience

Meal Options

Complimentary meals with choices of:

Vegetarian/ Non-vegetarian (Choices are subject to availability)

Reaching Your Destination

Baggage Delivery

Complimentary valet assistance

Lost/Damage baggage

Guests are required to file a Property Irregularity Report (PIR)

Kingfisher Airlines' liability for loss or damage to baggage is limited to INR 200

per kilo, unless a higher value is declared in advance. Kingfisher Airlines assumes

no liability for fragile or perishable articles.

Your special needs

Unaccompanied Minor

Contact Airport ticketing counter. Fill the UNM form. Minor is taken care of

from the time of check in to handing over to the contact person on the destination

station. This service is offered on complimentary basis.

Wheel Chair

complimentary Wheel Chair Assistance provided if a request for the same is made

at the time of booking

Stretcher Facility

Fare - Nine times the adult basic one-way highest sector fare (plus costs also

applicable).

Contact the airport ticket counter for booking/documentation

Necessary documents to be submitted latest by 48 hours prior to departure.

Carriage of Expectant Mothers

Expectant mothers are permitted to travel by Kingfisher Airlines till the end of 36

weeks without a medical certificate provided there are no prior complications.

From the 37th week till the end of 38th week a medical certificate from the

treating doctor (qualified obstetrician) is required. This certificate must be issued

within 7 days before commencement of travel. The guest has to be accompanied

by a doctor (minimum M.B.B.S qualification).

After the 38th week the expectant mothers are not permitted to travel on

Kingfisher Airlines.

In case of any prior complication, the guest has to be treated as a MEDA case.

Medical clearance is required in all these cases and the guest has to be

accompanied by a doctor.

Connecting Flight delays

Kingfisher Airlines is strictly a 'point to point' airline and does not take any obligation or

responsibility for transfer of Passengers or their baggage to other flights, whether

operated by Kingfisher Airlines or another carrier and does not assume any responsibility

to ensure the connections for onward flights on Kingfisher Airlines services OR any other

airline and is therefore not liable for any losses or expenses arising out of any failure to

board a planned connection.

3.4 Kingfisher Airlines Offices

Contact

1800 2333 131

020 27293030

080 41979797

0124 2844700

022 66499393

1800 1800 101

Registered Office

Kingfisher Airlines Limited,

UB Anchorage,

Richmond Road,

Bangalore 560 025

   

USA Toll Free : 1 866 4 FLY KFA ( 1-866-435-9532)

(USA, Central America & South America)

For Sales & Support Inquiries email Kfausasales@flykingfisher.com

Reaching Your Destination

Baggage Delivery

Complimentary valet assistance

Lost/Damage baggage

Guests are required to file a Property Irregularity Report (PIR)

Kingfisher Airlines' liability for loss or damage to baggage is limited to INR 200

per kilo, unless a higher value is declared in advance. Kingfisher Airlines assumes

no liability for fragile or perishable articles.

Your special needs

Unaccompanied Minor

Contact Airport ticketing counter. Fill the UNM form. Minor is taken care of

from the time of check in to handing over to the contact person on the destination

station. This service is offered on complimentary basis.

Wheel Chair

complimentary Wheel Chair Assistance provided if a request for the same is made

at the time of booking

Stretcher Facility

Fare - Nine times the adult basic one-way highest sector fare (plus costs also

applicable).

Contact the airport ticket counter for booking/documentation

Necessary documents to be submitted latest by 48 hours prior to departure.

Carriage of Expectant Mothers

Expectant mothers are permitted to travel by Kingfisher Airlines till the end of 36

weeks without a medical certificate provided there are no prior complications.

From the 37th week till the end of 38th week a medical certificate from the

treating doctor (qualified obstetrician) is required. This certificate must be issued

within 7 days before commencement of travel. The guest has to be accompanied

by a doctor (minimum M.B.B.S qualification).

After the 38th week the expectant mothers are not permitted to travel on

Kingfisher Airlines.

In case of any prior complication, the guest has to be treated as a MEDA case.

Medical clearance is required in all these cases and the guest has to be

accompanied by a doctor.

For Groups & Charters email Kfausagroups@flykingfisher.com

   

UK Toll Free (Whole of Europe): 0-800-047-0810

For Sales & Support Inquiries emailKfauksales@flykingfisher.com

For Groups & Charters email Kfaukgroups@flykingfisher.com

   

Australia Toll Free : 1-800-801-161

For Sales & Support Inquiries email Kfaaustraliasales@flykingfisher.com

For Groups & Charters email Kfaaustraliagroups@flykingfisher.com

Corporate Office

Kingfisher Airlines Limited,

Kingfisher House,Western Express

Highway. Vile Parle (E)

Mumbai 400057

Tel: 022 2626 2200

Fax: 022 6702 0625

Mumbai Airport Office

Kingfisher Airlines Limited, S.O.C.C, Terminal

1 A , Arrival Hall, 1st Floor

Domestic Airport Santa Cruz (W), Mumbai

Delhi Office

Kingfisher Airlines Limited,

UB Group, UB House

F 44 A, South Extension – I

New Delhi – 110049

Delhi Flight Operations Office

Kingfisher Airlines Limited,

VIII/2, Mehram Nagar,

Near Airport Hotel,

Opp Domestic Airport,

Delhi-110037.

Awards

Significant Awards and Accolades

"NDTV Profit Business Leadership Award for Aviation" - awarded to

Kingfisher Airlines by NDTV.

"Brand Leadership Award" - in the service and hospitality segment against

several acclaimed hotels, leading banks and other airlines.

Economic Times Avaya Award 2006 for Excellence in “Customer

Responsiveness” - The prestigious Award is Presented by the highly acclaimed

Business Daily, Economic Times.

"India's No. 1 Airline in customer satisfaction" - Business World

"Rated amongst India's most respected companies" - Business World

Rated amongst India’s 25 Innovative Companies - Survey conducted by

Planman Media

“The Best Airline” and “India’s Favourite Carrier” - In a Survey conducted

by IMB for The Times Of India.

“Best New Domestic Airline for Excellent Services and Cuisine” - Pacific

Area Travel Writers Association (PATWA) the biggest travel writers’

organisation, representing members from 70 countries across the globe, that

conducts independent annual surveys across various industries related with Travel

and Tourism in order to select the best in each category.

“Service Excellence for a New Airline” - Skytrax, a UK

based specialist global air transport advisor

“Ranked Third in the survey on India’s Most Successful Brand launch of

2005” - under the Brand Derby Survey conducted by India’s leading business

daily - Business Standard.

“Buzziest Brands of 2005” - Ranked amongst the Top Ten buzziest brands of

2005 & 2006 across product categories, in the survey conducted by

agencyfaqs.com and Brand Reporter.

Best New Airline of the Year” - Centre for Asia Pacific Aviation (CAPA)

Award in the Asia-Pacific and Middle East region.

Rated amongst Top Ten Internet Advertisers - Yahoo India

Rated amongst the top ten in the Best Television Commercial Jingles - NDTV

Events

Kingfisher to refresh the Hutch Delhi Half Marathon

As was the case with the Mumbai Marathon, Kingfisher is again, involved with the Delhi

Half Marathon. Billed as the richest and most prestigious half-marathon in India, the

event is generating a lot of buzz and is sure to repeat the thrills and excitement of its

Mumbai counterpart Kingfisher has developed a signature campaign to promote its

involvement with the event and the same has been hugely appreciated. Also, in the run up

to the event scheduled on Oct 16th, Kingfisher organized two 'Marathon Bashes' at

popular hangouts in the city where Delhites were able to celebrate the spirit of the

marathon with a series of fun games

Kingfisher 'Rising' to the occasion

Kingfisher was in the thick of 1-Day celebrations across the country, thanks to it's

association with Aamir Khan's magnum opus, Mangal Pandey-The Rising. The promo

was conducted in Bangalore, Mumbai and Pune, where winners had the opportunity to

mingle with the stars of the film at the premiere in Mumbai. Rights for the publicity stills

were secured and used in press ads and collaterals. Besides the few that got to mingle

with the stars, the other Kingfisher drinkers won tickets to the first day show, amongst

other prizes in their respective towns. Needless to say, the promo was a huge success

with consumers getting a 'rise' out of their favorite brew, Kingfisher!

Kingfisher Festival

A selection of cuisines, loads of entertainment and of course, your favourite beer, all in

one place! The Kingfisher Festival held on 7th May, 2005, at the Palace Grounds, was an

event, that did just that, and was attended by about 2000 people. The festival catered food

to suit every taste, ranging from authentic Karnataka cuisine to more exotic offerings like

Thai and Chinese cuisine.

Variety was not restricted to the food alone. The variety in entertainment had everyone

from toddlers to the senior citizens having a great time. The event was kicked off by

Manoj Chopra with his feats of strength. His feat of ripping a telephone directory in half

with his bare hands was a rare one. K.S Ramesh, India’s renowned magician also

entertained the public with his bag of tricks. A fashion show in true KF-style, showcased

the silks designed by the Maharaja of Mysore. For those, who simply wanted to rock,

Amit Heri and his band belted out some great fusion music, and the grand finale was a

performance by Sufi maestro, Syed Adil Husseini. The highlight of the Festival was

Kingfisher beer, ensuring that the crowd truly had a Good Time, courtesy Kingfisher.

Viva Carnival! Viva Kingfisher!

The much awaited Goa Carnival took place in the 1st week of February. The ‘Darling of

Goa’ Kingfisher, grabbed yet another opportunity to showcase its strengths in this state

by maintaining its high visibility and high impact communication that is Goa - centric.

Parades at Panjim, Madgaon and Vasco were tied up with Kingfisher, with Panjim having

beer stations selling beer on the entire route of the parade. Panjim also saw the Kingfisher

float which drew a huge response from the revelers. Similarly all the major carnival

parties were sponsored by Kingfisher ensuring that revelers had enough to cheer about

late into the nights, chanting Viva Carnival! Viva Kingfisher!

Sponsorship

A Kingfisher-sponsored Toyota F1 car: "Fly Kingfisher"

Kingfisher Airlines is an official sponsor of the Panasonic Toyota F1 Team. Kingfisher

Airlines has entered a 2 year agreement to be a sponsor of Toyota F1 beginning in 2007.

The "Fly Kingfisher" logo appears on the sides of the Toyota F1 Car and on the driver's

overalls and helmet.

Some Strategies Adopted by Kingfisher Airlines

Kingfisher Airlines will not be a run-of-the mill Indian budget airline.

Kingfisher Airlines will be emphasizing on spunky, well-done interiors and

trained airhostesses.

Borrowing from the Kingfisher beer tagline of "The King of Good Times" the

theme of "Fly the Good Times" is given to KFA.

Kingfisher is planning to capture the Indian budget airline market with the twin

engines of 'special flying experience' and 'value for money'. (Contests like

`Kingfisher flying face of the month' are on cards).

The Kingfisher airhostesses will be selected through a nationwide contest.

The Kingfisher "Funliners" will have in-flight silent auctions for lifestyle products

and sales of packaged food and beverages.

The Kingfisher brand of exuberant, youthful and fast-paced image is

leveraged(the brand recall).

Brand endorsement. Kingfisher Airline has roped in model Katrina Kaif to

endorse the airline.

AIR Deccan has signed a non-poaching agreement with Kingfisher Airlines to

ensure that the two airlines do not poach each other's pilots.

SOME FUTURE STRATEGIES FOR KINGFISHER AIRLINES

Market Penetration Strategy Product Development

Market Development Strategy Diversification

Market Penetration Strategy (1st Quarter)

Encouraging existing Customer to buy more Showing benefits for using more

(associating freebies/extra service/membership with primary offering).

Try to look for foreign entrant's weakness (Virgin Atlantic is lacking in Indian

values & tastes).

Product Development (2nd Quarter)

Seek additional distribution channels (More tie ups & collaboration: Try seeking

collaboration with international carriers, Bilateral discussions over seats and code-

sharing between the carriers).

New product development.

Market Development Strategy (3rd Quarter)

Try to find out new customer group (Old-retired persons).

Special offering for first time fliers.

Diversification (4th Quarter)

May go for other services like international flights etc. (concentric

diversification).

May go for arrangement fashion shows (horizontal diversification).

May go for other things, which can lure the youth.

Comparative Analysis of low cost Airlines

Attributes KingfisherAir

DeccanJet Airways

Indian

AirlinesSpice Jet

Price 25% lower

than that of Jet

& Sahara

    25%

higher

than

kingfisher

airlines

 

Permission

to fly to US

    It has    

Permission

to fly to

UK

    It has    

IPO Not yet Going to

float in

Sept'06

Floated    

EMI

Scheme

      It has  

Targeted

Customers

  Low end

customers

     

Promoters UB Group (Dr.

Vijay Mallya)

Captain

G. R.

Gopinath

Naresh

Goyal

  Malwood

Group &

Ajay

Singh

Positioning Fares lower

than those of

Jet, Sahara or

Indian Airlines

(refreshments).

Lowest

fares &

no frills.

Two-class,

full-service

airline that

will further

leverage its

domestic

and

international

reach.

  Safe

airline

that flies

state-of-

the-art

aircraft

operating

on time,

and is

low cost

but not

cheap.

Comparison of Different Airlines

Kingfisher

AirlinesAir India Indigo Airlines Jet Airways SpiceJet

Product

Rating:

Product

Recommendati

on:89% 33% 75% 78% 65%

Check-in

Counter:

Flight

Attendants:

Seating Space:

Punctuality:

S.W.O.T Analysis Of Kingfisher Airlines

STRENGHTS

Large Fleets

Experienced Staff

Dedicated Departure terminal at Delhi

Connectivity with the reservation centers and agents are good

Adequate infrastructure and large network

People are loyal towards the national carrier

Kingfisher Airlines has a modern and complete in – house training facility

WEAKNESSES

High overheads and huge workforce resulting in lower output

Preconceived image of PSU’s

Attitude of the staff

Ageing workforce ( cabin crew )

Kingfisher Airlines has its socio – economic responsibility of catering to

the inaccessibility areas at subsidized rate affecting operational expenses

Being a dedicated terminal all services rendered at the airport is presumed

by passengers to be done by Kingfisher Airlines

Inaccessibility of the staff over phone

Data Analysis

1. Which is your preferred class?

Businessclass = 45%

Economy class= 55%

Conclusions:

According to the survey 55 people out of every 100 prefer economy class when

they travel where as only 45% people travel in business class.

So, the pie-chart shows that the Kingfisher Airlines has proved it’s’ brand name

because the result favored the business class as well as the economy class.

1. What do you prefer when it comes to choosing an airline?

Conclusions:

As the graph shows whenever a customer chooses an air-service, he wants some of the

things in the airlines. Those are punctuality or right scheduling, fare of the service,

comforts, food, interior, availability of the flight. According to the survey 60% people

prefer the punctuality in the airline industry where as fare, comfort, food, interior and

availability of flight are preferred by 40%, 30%, 20%, 10% and 10% people respectively.

The analysis shows the first preference of customers is the punctuality or the appropriate

time scheduling.

2. What ground services should an airline company provide?

Conclusions:

When it comes to ground services there are mainly four types of

ground services can be provided i.e. baggage, checking, assistance and

security. The ratio for these ground services preferred by people is

6:4:3:2 respectively

3. What additional facilities you look for:

Conclusions:

According to the survey 25% people look for drinking

facilities in the air-visit, 33% want internet services whereas 27% people

love to entertain themselves with music and movies during the traveling

and the rest people want some other services

4. What type of medical assistance you look for?

Conclusions:

Medical Assistance regarding Pregnant ladies, heart patients, child

below the age of ten and other diseases like nausea, migraine etc is also

required by the service users 3:4:2.5:0.5 respectively.

5. Which of the following would you prefer to fly with and why?

Conclusions:

According to the survey and market ratios available in the different

knowledge sources, it is known that overall 31.20% people travels in

only Kingfisher Airlines and the rest of all i.e. 68.80%, they travel in

other airlines like Indian airlines, Kingfisher, Air Deccan, Air Sahara,

Spice jet, Go Air, Paramount Airways and others. The figure shows that

Kingfisher Airlines is the number one air service in India.

As the result shows it has been proved that Kingfisher Airlines are

leading the aviation industry.

6. Evaluate Kingfisher Airlines on the basis of:

Conclusions:

When they people were asked how they compare or evaluate Kingfisher

Airlines with other air service providers in India, 45% people say

Kingfisher Airlines provides best services among the all, 20% people

say Kingfisher Airlines is the most cost effective airline, 65% people say

that when it comes to quality Kingfisher Airlines is the best and among

the all people, surveyed, say that Kingfisher Airlines is the most safe and

secured airline.

7. How would you rate Kingfisher Airlines when it comes to

a) Ground services offered (baggage clearance, assistance, inquiry, etc?)

b) Space available in the craft:

c) Entertainment on the craft:

d) Cabin crew on board:

e) Food served on the flight:

f) Medical facilities available on board:

g) Facilities during transit?

h) Connectivity?

i) Ambia

Conclusions:

When in the survey it was asked how they see Kingfisher Airlines in

terms to different services, written above, they measured Jet as –

Overall 50% people say that either Kingfisher Airlines provides

the best services or it is going towards the best.

30% people say that the services of Kingfisher Airlines are

average.

Only 20% people say that a Jet airway is not providing quality

services and they should try more hard to serve their customers.

8. Have u availed the different schemes and packages offered by Kingfisher

Airlines from time to time?

Conclusions:

When the people were asked whether they are timely know the different schemes

and packages offered by Kingfisher Airlines, it was a very surprising fact that

85% people answered negatively and only 15% people said “YES”.

9. Do you find the scheduling of flights convenient when it comes to

Kingfisher Airlines?

Conclusions:

As it is known that in punctuality and scheduling Jet has its own

reputation in the market and the survey supported this fact. When the

people were asked whether they are satisfied with the scheduling of

flights of Kingfisher Airlines, near about 73% people answered in “Yes”

and only 27% people could say “No”.

Chapter – 4

Conclusion & Suggestions

4.1 Conclusion

After doing a study of this project representing on Kingfisher Airlines, I have come to a

conclusion that Kingfisher Airlines is one of the largest and most widespread airlines of

the country providing its services not only in India as well as outside India also. It has

alliance with many other airlines in this sector.

Kingfisher Airlines offers world class services to the customer at a

nominal rate. The national carrier takes immense pride in having successfully played a

pivotal role in making various facets of India popular with the people of the world and

acting as the country’s cultural ambassador. The airline uses the services of one of the

advanced plans been operated in the world.

To sum up I would like to say that Kingfisher Airlines is serving its

customer in an appreciated way and going to be in the list of best services providers in

coming years.

4.2 Suggestions

In this extremely competitive environment suggestions are extreme

importance. Kingfisher Airlines with rich Human Resource should look

forward to such suggestion and reward individual whose suggestion were

actually beneficial for the organization

Kingfisher Airlines can introduce Late bird / Night bird flights between

metros

Kingfisher Airlines should schedule more number of flights to and from

station like Delhi, Mumbai, Chennai, Collate, Bangalore as these sectors

account for high payload

Kingfisher Airlines needs to undertake aggressive Marketing

Kingfisher Airlines should undertake customers satisfaction survey

Kingfisher Airlines should make provisions to add up more financial

benefits for its passenger

Flight status should be made available through SMS

New approaches should be identified and rewarded so that it serves as

example for others.

Chapter – 5

Limitations

5. LIMITATIONS

The data could be gathered from secondary source thus any error in the

information would have also got replicated in this report.

As the data was gathered from the secondary sources, the validity of the data

could not be tested.

Time constraint was the major limitation faced by the researcher.

Another problem was knowledge constraint and this report was an attempt to

gather as much of relevant data as possible.

Another constraint was the lack of information regarding proper route map by

the organization due to which it could not be included in the project report.

However, every effort is made to ensure that these do not in any way adversely affect

the results of the study and inject an element of objecting in the report.

Chapter – 6

Bibliography

6. Bibliography

Books & Magazines –

1. Kothari, C.R., “Research Methodology”, Wishwa Prakashan, Delhi, 2004

2. “King of Good Times”, Outlook Business, December 20, 2006

Websites –

1. www.google.co.in

2. www.flykingfisher.com

3. www.theubgroup.com

4. www.kingfisherair.in

5. www.wikipedia.com

6. www.iloveindia.com

7. www.coolavenue.com

8. www.airtravel.about.com

9. www.businesswireindia.com

10. www.thebusinessedition.com

11. www.toyota-f1.com

12. www.findarticles.com

13. www.mapsofindia.com

Chapter – 7

Annexure

7. Annexure

PRESS RELEASES

ATR Delivers First Turboprop Aircraft with In-Flight Entertainment System and Light

Emitting Diode

04th January 2007

Kingfisher Airlines, India’s fastest growing airline, and ATR today announced the

delivery of the world’s first turboprop aircraft facilitating In-flight entertainment system

(IFE).

The aircraft is the sixth ATR 72-500 delivered to Kingfisher Airlines. All the ATR

aircraft delivered to the airline will be equipped with this system. This aircraft is also the

first turboprop to be equipped with Light Emitting Diode in the whole cabin.

Now the Indian air traveler flying between smaller cities connected by Kingfisher

Airlines’ ATR aircraft service can also enjoy unlimited in-flight entertainment. The new

ATR aircraft being inducted into the fleet on 4th of January will have 17 LCD colour

screens spread throughout the cabin. The TV screens operate on a drop down mechanism.

No headphones or earphones are required since the audio comes through overhead

speakers.

Added Mr. Hitesh Patel, Executive Vice President, Kingfisher Airlines Limited,

“Kingfisher Airlines has several firsts to its credit since its inception. We have always

believed in providing the best to our guests. Kingfisher Airlines connects several smaller

cities across the country with its ATR72-500 aircraft fleet. The initiative of facilitating

IFE onboard our ATR fleet has also been made possible due to our conviction as well as

the technical prowess of both the Kingfisher Airlines team as well as that of ATR. It is a

landmark achievement, and we are proud to be the owners of the first ever IFE equipped

ATR aircraft in the world. Now guests flying the Good Times with Kingfisher Airlines

on the ATR routes also will be able to enjoy fabulous IFE service.”

 

The new IFE, proposed as an option both in ATR 42-500 and ATR 72-500, was certified

last November and can be installed on new aircraft during production or also retrofitted

on aircraft already delivered. The LED was certified in December and becomes standard

in the new aircraft delivered by ATR. Responding to the airlines needs, ATR will offer

the highest standards of quality and service to passengers according to the ATR

principles of high comfort.