KINDRED

Emily Hughes 2013.

KINDRED

KINDREDWomen in business – Leeds

KIN

DR

ED

Emily Hughes 2013.

KINDRED


KINDRED

KIN

DR

ED

Emily Hughes 2013.

KINDRED


THIS PUBLICATION IS THE RESULT OF MONTHS OF EMAILS, INTERVIEWS AND PHOTOSHOOTS BETWEEN EMILY HUGHES

AND 20 BUSINESS WOMEN IN AND AROUND LEEDS.

This publication is the result of months of emails, interviews and photoshoots between Emily Hughes and 20 business women in and around leeds.

The purpose of this publication is to showcase some of the best independent businesses in Leeds that are run by women. Shockingly only 29% of those considered self employed are women I wanted to discover what experiences these women have had in business that may encourage or deter other women from starting their own businesses.

I’d like to thank everyone that has taken part in this publication and given up their time so freely to allow me to collect all the information needed for this publication. .

Credit for images and text - Emily Hughes (unless stated)

CONTENTSALL THINGS CULTUREDCOFFEE, ART & LIFE DRAWINGVINTAGE, RETRO & BIG OL' BOOTSBAKING BEATS BUSINESSSAY NO TO CRAP CRAFTSUPPORT THE VISUAL ARTSCUPCAKES & CATSEYE GLASSESVINTAGE ON A SHOESTRINGCANDY CANES & CAROUSELSTHE HOME OF HANDMADECONNOISSEURS OF MAKE BELIEVEMARVELLOUS TEA AND CAKETRINKETS & JEWELSA DESIGNERS DREAMTHE QUEEN OF VINTAGETHE DUKE WILL SEE YOU NOWFORWARD THINKINGCREDITS

8.12.16.20.24.28.32.36.40.44.48.52.56.60.64.68.72.76.

Emma Bearman runs Cultivate, Culture Vultures and Playful Leeds. She is a social media beacon for all things cultural in Leeds. Her main focus is to help people enjoy where they live by making the most of events and happenings around the city.

ALL THINGS

CULTURED

If you met someone who didn’t know what your business was about how would you explain it to them?

I’m driven to create projects with clients to help people get the most out of where they live.For example the Culture Vulture website, Playful Leeds and a soon to be launched secret venture.

What is your role within the business?

I am the big cheese and the only cheese for that matter! I work with Phil on Culture Vulture who is my Editor but I tend to do lots of the talking type stuff over coffee!

What is the best part of your working day?

It’s hard to pick out a best part, because I meet so many interesting people through my work and that’s what really stimulates me. I’m a plate spinner, no two days will ever look the same. I have to confess to an allergy towards book keeping and admin.

Can you think of any situations where being a woman has worked to your advantage in business?

The kind of thing I do means being friendly is more important than your gender.

Have there been any situations where being a woman has work against you in business?

As I have two young children I have to change the way I accomplish things, prior to children I’d say yes to everything and somehow make it all happen. Now I realise time is no longer elastic so there is some stuff I do have to say no too. Apart from that I wouldn’t say it’s worked against me at all. I do think that it is about the person that you are and not your gender.

What is your favorite thing about running a business?

Hmmm...everything I’m saying sounds so wanky! But my favourite thing is making it up as I’m going aslong, noone is there to tell me what to do, I’m always learning.

What exciting things are happening in the future?

There is going to be a robot festival as part of Playful Leeds and a launch of a publication celebrating all the good stuff in life. We are constantly developing the Culture Vulture further with a host of civic events and some new exciting clients (that I can’t talk about as they have sworn me to secrecy).

If you could employ anyone who would it be and why?

A business manager, somebody who can take care of the day to day while I’m having coffee with people. They can stay in the office doing all the boring stuff and I can do what I love, that would be fab.

What advice would you give to someone wanted to start their own business?

Do it. End of. Just do it.

Now this question might seem a bit perculiar especially as it’s 9am, but if you were a cake what cake would you be and why?

Ah... I’d rather you asked me if I was a cheese... but cheesecake I suppose, a lemon cheesecake, soft, squidgy and crunchy with a bit of a tang.

The kind of thing I do means being friendly is more importantthan your gender.

8.

Emma is the main contributer to the Culture Vulture Twitterwhich can be found here:@CultureVultures

The website’s for all her business ventures can be found here:www.playfulleeds.co.uk www.theculturevulture.co.ukwww.cultivateltd.co.uk

Right: Emma’s office in Munro House

COFFEE, ELLIE halls Schinadas RUNS CAFE 164 IN MUNRO HOUSE. SHE ALSO CO-CURATES LEEDS GALLERY WITH

HER PARTNER MATT. EVERY WEDNESDAY ELLIE RUNS A UNTUTORED LIFE DRAWING CLASS IN THE GALLERY CALLED LEEDS LIFE DRAWING.

ART & LIFE DRAWING

How would you explain all your business ventures to someone who didn’t know anything about them?

Cafe 164 is an independent coffee house and sandwich shop, it’s linked with Bakery 164 which is by Leeds Uni, that’s my Dad’s business. But I decided to branch out and make the café. The sandwiches are from the bakery and all of the products are sourced elsewhere, using as many local, independent suppliers as possible, it appeals to lots of people. We are in a bit of a funny location but it’s working!

I also do leeds life drawing, which has been running for almost 4 years. I started it off because I love life drawing and I wanted to do some more myself. There was no groups around Leeds that were un–tutored, so I got some friends together and paid for a model, then it just spiraled! It’s on every Wednesday night now in the Gallery it’s £7 and you don’t have to sign up to a block of sessions, you can come as you please which you can’t get anywhere else. All the materials are provided and it’s really relaxed, there’s no pressure from a tutor or anything which is great!


I am responsible for the day to day running of the café.

Matt and I work 50/50 in the gallery, we do the curating of the shows, putting up and taking down the shows. Matt is responsible for the aesthetic of the café and gallery.

With Leeds life drawing it’s a sole venture, I organize it all myself. We try to make the sessions self involved so I’m just the facilitator really.


Seeing happy customers, we have a really nice customer base and everyone is great, they all appreciate quality. We try and evolve the business all the time so we are giving the customers what they want.

Have there been any situations where being a woman has worked to your advantage in business?

Yeah! We have had a few occasions where unsavory characters have gathered by the main gallery entrance to drink and smoke, which obviously will put off any gallery customers and which can be very intimidating for us too. I find that if I ask them to move rather than Matt, their response is to move on, rather than shout at us (as they have in the past to Matt) and I think this is because I am a woman and not ‘aggressive’ in their eyes.

Have there been any situations where you have recieved negativity for being a woman in business ?

Not negativity but there is always sexism in a business. No–one has ever said ‘Is your boss around?’. But once someone asked my old manager who the owner was and when she pointed to me he was quite surprised, I think it’s because I’m a young woman.


You can do what you want. You answer to yourself, I think it’s harder to answer to yourself because the only person that is going to suffer is you. If I’m lazy then I have to face the consequences. I like the challenge of that.

What exciting things are happening in the future at the café and gallery?

The main exciting thing for the café is that we are putting a kitchen it, we can really develop the menu and make nice warm food for people to eat in the winter!

If you could employ anyone who would it be and why?If I could clone myself and employ myself I would do that...

once someone asked my old manager who the owner was and when she pointed to me he was quite surprised.

13.

...I really respect and admire Gizzi Erskine but I don’t know if I could ask her to work for me!


Do your research, depending what your niche is, research the area and make sure your product is appropriate to that area. When we opened I sat and counted the amount of people that walked past for a week! And do your numbers, there’s no-one else responsible except yourself. You’ve got to just do it though, I think you need to be quite ballsy really, sensible but with a go for it attitude.

I know this might seem a strange question but if you were a cake what cake would you be and why?

Hmmm... I think I would be a victoria sponge, apart from the fact its my favorite, its quintessentially English, which is nothing like me, I’m half Greek. But there is something beautiful about a lovely, simple sponge cake.

The website’s for all Ellie’s business ventures can be found here:www.cafe164.comwww.leedsgallery.comwww.Leedslifedrawing.com

Left: Cafe 164 at Munro House, Leeds

15.

RETRO&BIGOL’BOOTSLorna Jasper runs Upstaged, a vintage and retro shop that also specialises in Doc Martin

shoes. After recently relocating to White Cloth Hall in Leeds, Lorna is taking on some exciting new vintage ventures...

VINTAGE,

If you met someone who didn’t know your business how would you explain it to them?

We sell mens, womens and childrens vintage clothing from the 1940s, 50s and 60s and we also sell Dr Martens shoes.


I’m the owner and the manager so I’m the boss. I get to make all the final decisions when it comes to the shop and the business as a whole.


When it’s busy and there are lots of customers. I love interacting with the customers and helping them out - we get to dress up as well, it’s all about dressing up! I love it when someone finds something that they just fall in love with, that is the nicest feeling.

Have there been any situations where being a woman has worked to your advantage in business?

I really don’t think so. I think being me is an advantage. I can tell my female customers that they look good in something and I think they trust my judgement.

Have there been any situations where being a women hasn’t worked in your favour?

Again, I don’t think so. With a business like this I think people expect it to be a woman who runs it. Occasionally when we get tradesmen in they know I don’t know lots about lighting or heating. I have to trust their judgement but I think lots of men don’t know lots about stuff like that either.

What is your favourite thing about running a business?

Not having a boss and being able to do what I want. I’ve been in management and retail all my life and have had bosses take my ideas as their own and blame me when things go wrong. I don’t have to answer to anyone or check with anyone before I do things. I love the fact my staff make a living from my business as well, I like the feeling of supporting someone.

What exciting things are happening in the future at Upstaged?

We are going to be opening a photographic studio upstairs too where people can have vintage makeovers and have their photos taken. Lots of other things too once we have settled into our new location.


The people I employ now. They are so great and they really know what they are on about. I’ve met everyone I employ through the shop so I know they enjoy vintage style which is a plus. Laura my assistant manager did her work experience here when she was at school and now she can run the place when I’m not here which is amazing.


It’s not just about having an idea, you have to work the numbers out otherwise it’s not going to work. It has got to make a profit otherwise you’ll just waste money. You have to do something you are tailored for. Saying that, people I know who have started up businesses and are now bankrupt say they don’t regret it and that says something.

Maybe I should set up my own business if it comes to highly recommended... Now, this may sound strange but I love asking this question... if you were a cake what cake would you be and why?

Oh... something with dark chocolate and with lots of chocolate curls on it. Very chocolatey and very fattening.

I love the fact my staff make a living from my business.I like the feeling of supporting someone.

RETRO&BIGOL’BOOTS

Upstaged also have an online storewhich can be found here:www.upstagedleeds.co.uk

Facebook and Twitter:www.facebook.com/UpStaged@UpstagedLeeds

Right: Some of the vintage treats in Upstaged.

You think and sleep this place and you haven’t got anyone telling you that you need to hit specific targets.

BeckI Fowler and lydia Sweeting opened love rouge bakery in 2011 after DECIDING TO LEAVE their business and marketing jobs in the city centre. They have built a fantastic reputation for the bakery and are now extending the bakery to deal with demand.


A vintage inspired cake shop filled with sweet treats and somewhere people can come for a cup of tea and a natter with their friends that has a nice cosy vibe.


L: I’m the baker...B: I do everything else, the finance, all the boring stuff. I also work in the shop.L: We take it in turns to work out the front.


B: Cashing up on a good day, it’s nice to know you’ve earnt it yourself.L: When the counter is full and everything is just so, it means I don’t have to do anymore baking!

Have there been any situations where being women has worked to your advance?

Both: Yesterday...B: We had our first ever health inspection yesterday, we weren’t prepared for it, there was flour everywhere...

L: So we turned on the charm...B: Yeah we did try and convince him that it wasn’t normally like that. L: The charm offensive tactic doesn’t always work though...

Have there been any situations where you have been treated differently for being women in business?

Both: Yeah, many situations.L: Sometimes when people come in and ask to speak to the owners and are shocked when we tell them it’s us. Normally it’s only men that are shocked though. Some of our suppliers treat us like we are stupid too...


L: No-one can tell me what to do apart from Becky...that doesn’t go down very well, ha!B: Freedom, when we worked in offices it was like being a battery hen at your desk.L: It’s funny you say ‘freedom’ you only spend your time here you can’t leave.B: You think and sleep this place and you haven’t got anyone telling you that you need to hit specific targets.

L: You haven’t got the anxiety of it - it used to be really stressful working in an office. Now if I want to I can just lie on the floor ha! What’s the worst thing that could happen? I’m not anxious at all, I wouldn’t even say I’m stressed.I get to bake cake everyday, the worst thing that happens is when my cakes don’t rise.

What exciting things are happening in the future at...?

B: We are expanding upstairs and moving everything around to make it more comfortable.L: Just general comfort, more like your living room , less chairs more sofas. We are going to have vintage boards games and books too which will be great!B: In the week we aren’t really that full but on Saturdays we are rammed from open till close - we don’t want people sat on top of each other.L: And once it’s full you can’t really do much, people can come and buy a cake but that’s about it. I’m glad we are full but we can’t make anymore money if we are full at the moment.B: And we’d ideally like to open another shop, maybe in town and get a classic blue van too!L: We’ve started doing celebration cakes which are starting to become really popular...

BEATSBUSINESSBAKING


B: Duff Goldman from Ace of Cakes, the owner of Charm City Cakes. I think I love him, his skills are amazing.L: I think I’d employ Jeff (also from Charm City Cakes) the one that talks really slowly. B: Duff would help you out though...L: Yeah! His (Duff’s) fondant skills are exceptional


Both: Just do it!B: We were hesitating for months and months, we both had good jobs...L: Just go with the attitude ‘Whats the worst that can happen?’ It’s not all that bad. It’s better than spending the next 40 years miserable.

This is a very topical question. considering the business you are in..if you were a cake what cake would you be and why?

B: No-ones asked me that before...B: Something loud for you Lydia maybe vanilla with sprinkles.L: It does have big jazzy on the top with all the sprinkles, it’s not very exciting vanilla though is it? You’d be red velvet.B: I was going to say that, it’s a bit of both. I’m really erratic.L: I think cookies and cream is a bit more of an ‘erractic’ cake you can be one of those.

Right: Inside Love Rouge BakeryLove Rouge’s website, Facebook and Twittercan be found here:www.loverouge.comwww.facebook.com/loverougebakery@LoveRougeBakery

Rebecca Drury is the creator and organiser of Reetsweet craft fairs. She has been campaigning against crap craft since 2010 and brings the best handmade goodies to the Corn Exchange in Leeds several times a year.

SAY NOTOCRAPCRAFT

If you met someone who had never been to one of your craft fairs before how would you explain it to them?

It’s a craft fair where independent traders can sell their work. It all started because I like buying really quirky things and there wasn’t anywhere in Leeds to buy independent and handmade things, so I put on my first craft fair for my own pleasure really and it carried on from there. I do the fairs in Leeds and Sheffield at the moment which is great! Lots of designers and makers use my fairs to test out their products and to see what sells, it is so lovely to see small businesses grow.


I do everything, there isn’t anyone else involved really. I came up with the brand name and concept and then commissioned someone to do the art work for me, the logo and flyers etc. Traditionally craft fairs are quite old fashioned so I wanted to aim it at a younger market. Then I started approaching people who’s work I liked and now I’ve had lots of successful fairs people are approaching me! Apart from that I do all the marketing and promotion myself including the blog I think it’s a really good way to get people visually excited about the fairs.

What is the best part about running the craft fairs?

When I see people buying things that they are really happy with! I love seeing each traders business grow too.

Have there been any situations where being a woman has boosted your success in business?

Not necessarily being a woman, but the passion that I have for the business does help me. People can see I love what I do so they are more inclined to come on board.

Have there been any situations where being a woman hasn’t working in your favour business wise?

I think when you say craft fair, people automatically switch off and think I must be a crazy old lady! But when they actually see what it’s about and realise that I do really well they change their minds.


It’s really satisfying not working for somebody else. It’s nice looking back on how it started and what a good reputation we’ve got now. Venues are much more forthcoming when I approach them which makes organising lots easier!

What exciting things are happening in the future at Reet Sweet?

We starting going to festivals last year so this summer I want to try and take it to some more festivals. I’d love to go to some more northern cities too, I’d love to go to Manchester and I’ve already got my eye on Huddersfield.


There is a lady called Judy who runs a business called Judy’s Affordable Vintage who is really business minded and driven. I’d love to work with her, she really inspires me, I can be a bit floaty at times!


Have a clear idea about what you want to achieve. Even if you get set backs you’ve got to carry on, believe the good things people say and try and ignore the bad stuff. Be like a dog with a bone and never give up.

I’ve just been eyeing up the wonderful vegan cakes inside...if you were a cake what cake would you be and why?

A cherry bakewell because I’m soft and squidgy in the middle with a cherry on top!

designers and makers use my fairs to test out their products to see what sells, it is so lovely to see

small businesses grow.

TOCRAPCRAFT

For more information about the Reetsweet events then take a look at theirWebsite, Facebook and Twitter:www.reetsweet.comwww.facebook.com/reetsweetdesignermakerfair@reetsweet

Right: Inside the Corn Exchange

at the Reetsweet fair Dec ‘12

Kerry Harker co-founded PSL in 2006 with Pippa Hale and Dianne Howse. They have just taken over the old Tetley building in Leeds where they hope to create a modern art space That can facilitate communities in and around Leeds.

If you met someone who hadn’t heard of PSL how would you explain it to them?

Project Space Leeds is a contemporary visual arts organisation which was founded in 2006 by myself, Diane Howse and Pippa Hale who is also the Director of the Northern Art Prize. We ran a temporary art space down at Whitehall Waterfront in the city centre until July 2012, where we staged temporary art projects and events. We are currently relocating to the old Tetley Brewery site, and will take over the former Headquarters Building there from summer 2013.


I’m the full-time Director of the business and CEO. I’ve been with it from the start and have helped steer it to where it is now. It’s exciting and terrifying now that we’re in a position where our level of public funding has increased. I’m also employing people now, which is a big responsibility.

What’s the best part of your working day?

The best part of my whole day is giving my little boy a kiss just before I go to bed.

But the best part of my working

day is just making things happen.

Working with public funding ultimately makes it harder as there are lots of hurdles involved (the legwork and time involved in making applications etc). But it’s great once you get over one of those hurdles. When we were running our old space the best part was the private views, so much work goes into making the project happen and once it’s done it’s great to throw open the doors and see people come through them. That’s what it’s all about. I’m looking forward to that feeling again in the new building.

Have there been any situations where being a woman has worked to your advantage?

As a woman in business you have to be careful. I think if you believe that women genuinely can multi-task better then I suppose that really helps when you are running a business and trying to keep a work/life balance.

Have there been any situations where being a woman has been detrimental to your business?

Not that I’m aware of, I don’t feel that it has ever stopped me doing anything.

There is still sexism in business though. In the art world there are lots of inspirational women but not enough of them are in the highest ranking positions or earning the most money or having enough influence. There was an article in the Huffington Post recently about this year’s Frieze Art Fair, the percentage of women being supported there by the participating galleries was still shockingly low. You do have to be aware that people have different attitudes towards women but Pippa and I have been working with Carlsberg UK since early 2011, mainly with men in senior management roles there, and it’s been a great working relationship and genuine partnership.


It’s challenging but so rewarding at the same time. I love making a difference for people and with the new project I really hope we can do more of what we do and do it better. I love working with such a range of people, everyone you meet brings different things to it and has their own way to contribute and skills to offer. It feels great to be working on such an exciting project.

VISUAL ARTSSUPPORT THE

What exciting things are happening in the future at PSL?

We are taking on the Tetley Brewery building, through a partnership with Carlsberg UK. There is lots of work to be done to it so it’s going to be a long haul to the launch in summer 2013. With the public funding special attention has to be made to accessibility and the project is aimed at a really wide audience. We are going to create a café/bar and gallery spaces for PSL, with dedicated resource and learning spaces too. There is also going to be a green space outside the building. We want to aim it at families, so we’re going to commission an artist to make a temporary or mobile play sculpture as we want more people bringing their children into the city centre. All of these elements put together should attract more families with children into the city centre as long with Leeds new child friendly policy.


Probably a PA at this point because I don’t have one and it would really help! We have such a big project on our hands that we could do with extra people to help it run as smoothly as possible. We are going to be looking for an intern soon actually, and we’re always keen to work with interesting people with great ideas.

We like talent!


Go for it. If you don’t believe in your business yourself you won’t be able to convince anyone else to believe in it.PSL has demonstrated that you can do anything, we didn’t have any money from public funding to start with, we just started working with a property developer who gave us a space for free. You need to be really passionate about it, you spend so much of your time within the business that you need to be prepared to give up your time.

Now Kerry, this question might sound odd but...if you were a cake what cake would you be and why?

Oh...haha! I think I would have to be a pistachio macaroon just because

they are my absolute favourite.

Project Space Leeds website and Twitter can be found here:www.projectspaceleeds.org.uk@PSLeeds

It is exciting and terrifying now that we are in a position where our level of public funding has increased.

Below: Kerry Harker in the old PSL space at the Waterfront, Leeds.

31.

&CATSEYEGLASSES

CUPCAKES

Becky Tobias runs The Pin Ups Pantry. She makes bespoke cakes and sweet treats for a variety of businesses around Leeds. She recently has a temporary stall in Kirkgate market but is now focussing on other ventures including cupcake decorating classes.


I produce yummy cakes for the Leeds people. I specialise in brownies, cupcakes and big cakes.


I am the owner and sole baker, I don’t have any baking minions. It’s like my baby this business.


Getting to be creative, that’s the bit that I love. Getting the play with buttercream and fondant is great.


The most obvious thing would be that because I bake and I’m a women then other women (and men) do ask for my advice on things. I really love sharing my tips with them. I get great tips and ideas off other people too which is wonderful.


In the business I’m in most people would assume it’s a women that runs it. So I honestly can’t think of any situations where anyone has been negative or anything because


Being able to work the hours that I want and do what I want. I’m a stay at home Mum so I get to spend lots of time with my son as well. I get to be my own boss, it’s the best.

What exciting things are happening in the future at The Pin Ups Pantry?

Another brownie company has come to me with a client that wants some cakes made which is great. There are a few new people who want me to supply them with cakes as well which is exciting. I think next year I am going to be looking at getting a unit so that I don’t have to bake from home and coat my kitchen in icing sugar on a daily basis. I’m going to be running cupcake decorating parties for children too, there will be lots of glitter and lots of sprinkles which will be amazing!


It would probably be Eric Lannard because he is a master baker and he adores glitter on cakes and you can’t deny a man that likes glittery

cakes!

&CATSEYEGLASSES


Be bold, be brave and don’t give in. It’s never going to be smooth sailing but believe in yourself and keep with it. Sometimes I get up and downs but you’ve got to dust yourself off and think of something else to try! I recently had a few companies stop using me as their supplier of cakes which was upsetting as first but now I have other opportunities on the horizon!

This is probably a perfect question for you Becky! If you were a cake what cake would you be and why?

I’d be a dark chocolate truffle cake because it’s really rich, indulgent and you always want a piece!

33.

The Pin Ups Pantry Facebook and Twitter can be found here:www.facebook.com/thepinupspantry

@thepinupspantry

Be bold, be brave and don’t give in. It’s never going to be smooth sailing but believe in yourself and keep with it.

Right: Becky’s decadent signature cakes.

Below: A selection of Becky’s amazing cakes including her signature chocolate truffle cake!

Claire BIssell and Heather Rogers are the joint owners of Mad Elizabeth Vintage situated in the Corn Exchange in Leeds. They sell vintage and retro clothes and accessories in their shop, on asos marketplace and do a range of vintage fairs and festivals around the UK.

VINTAGEONASHOESTRING

If you met someone who didn’t know what your business was about how would you explain it?

C: We are a vintage clothing shop, we sell in our shop and through ASOS Marketplace.

What are your role within the business?

C: We both do a bit of everything really.H: We both work in the shop and do front of house. But Claire comes from more of a marketing and PR background and I’m more about accounts and business. So I do the ordering and costings and Claire will do lots of the social networking and making sure we are booked onto the right fairs and things.


H: When we have a busy day or when we are at a busy fair and you get a really positive reaction to what you are doing. C: We are in the shop everyday so when people come in and absolutely love the shop that’s such a good feeling. We are so used to being here so it’s great for us to get recognition.H: Because we run our own business we don’t have a boss telling us we have done a good job when we’ve done loads of work so it’s all about customer feedback for us really, it’s so nice to hear.

C: We like people showering us in compliments! Sometimes we get people writing blogs about the shop and they don’t tell us, so finding them is such a confidence boost especially when the blogs have good feedback. We like people showering us in compliments!

Have there been any situations where being women has worked to your advantage?

H: I think because the industry we are in is quite female based so people assume that women would run our business. When we do to fairs there are loads of women there and our clients are mostly female.C: It’s rare that we are in a male dominated environment really.H: Sometimes when we go to the wholesalers they carry our really heavy big bags of clothes for us but that’s about it.


H: Not seriously detrimental but I’ve noticed when I go to the bank for example they don’t take me seriously. But I don’t think that’s because I’m female it might be because I’m wearing a big stupid mohair jumper and have bright orange hair!

If I was in a suit I think they’d take me more seriously. But overall I really wouldn’t say there has been any problems, we have no problems with sticking up for ourselves.


C: I get to do something that I love everyday which is amazing, and being your own boss is great. Heather: You get to make the most important decisions which can be stressful but we are the ones getting all the benefits from our hard work. C: We’ve also learnt to say no sometimes as well so we don’t run ourselves into the ground, you need to keep a work life balance!

What exciting things are happening in the future at Mad Elizabeth?

H: We are trying to do things on a bigger scale. Our first fair was a tiny flea market and this year we are doing the clothes show. It’s such a massive investment of our time and our money. We have to do lots of marketing plans and risk assessments which is exciting.

We both put in £50 for our first fair and just keptreinvesting in new stock so we’ve never had to get a loan.

C: We’ve done a few big festivals this year in comparison to some small ones last year. We aren’t going into things head first but we are gradually getting bigger. We’ve got to keep the stock in the shop ‘fresh’ as well to make sure we are giving people what they want.


H: I’d say Noel Fielding because he’d just dress up in everything, he could sell the girls stuff as well he’s worn a few flouncy shirts! He’d keep us really entertained all day.C: And then I could just look at him all day as well which is a bonus.


H: Pick something that you really love! If you are doing it for money there’s no point because chances are you aren’t going to make lots of money in the beginning. It’s so important to do your research as well. Sometimes people just get bank loans and start up businesses without thinking it through.C: We starting doing this part-time before quitting our jobs.

H: We both put in £50 for our first fair and just kept reinvesting in new stock so we’ve never had to get a loan or anything. If it hadn’t of worked we would have only lost our original £50.C: I was doing a masters at the time so I managed to manipulate my masters towards the business so I did lots of research through that which has helped us lots.H: You’ve got to do things small as well, we got some friends to help us out with the shop fit and it hardly cost us anything - when some people are stupid and spend £20,000 on a shop fit.C: You’ve got to be prepared to work 7 days a week as well, you can’t just have a break or throw a sickie.

If you two were cakes what cakes would you be and why?

H: Lemon drizzle just because it’s my favourite!C: I’d be an eton mess because everything is a bit chaotic but it’s good.

Mad Elizabeth Vintage can be found on Facebook, Twitter and ASOS Marketplace:www.facebook.com/madelizabethleeds@mad_elizabethwww.marketplace.asos.com/mad-elizabeth

Below The Mad Elizabeth shop in the Corn Exchange, Leeds.

Helena Garcia runs Candy Candy in the Corn Exchange Leeds. Her eclectic mixture of vintage fun fair styles makes her shop one of the most decorative in Leeds. THe shop features a range oF vintage inspired fashion, Homewares and luxuries.


It is a vintage fairground themed shop, there is a carousel bunny hanging from the ceiling and a fortune teller corner! The shop has a mix of vintage homewares, clothing and accessories.


I am the sole proprietor. I make all decisions about the shop from choosing new stock to hiring staff.


The best part of my day is not having to answer to anyone. I didn’t cope well with being told what to do during my previous jobs so being able to do what I want is extremely satisfactory.


99.9% of my cliental are female so I think that helps. I can recommend things to them and

help them choose things to buy.

I don’t think a man taking on a shop like mine would work at all.


I really can’t think of any situations no, which is great. Maybe I’ve not picked up on it...


Being my own boss and being able to make my shop look really beautiful. I love buying new things for the shop and when someone finds something that they love it is really great!

What exciting things are happening in the future at Candy Candy?

We are going to be extending our own range of clothing. Earlier this year I did a Vintage themed halloween ball which was a great success. I have been asked to do some other events throughout the year. We will be doing a spring fling style event in Easter and I want to do a summer ball too. All of the events I put on are going to be in keeping with the feel of the shop so it will always be vintage

themed and full of things to do.


I tend to employ women and I try and employ women that have a vintage style so that they fit in with the aesthetic of the shop. In a shop like this it wouldn’t really work to have a male shop assistant I think a guy would run away from a shop like this there is so much pink!

What advice would you give to someone wanting to start their own business?

Wait! At the moment it is very difficult due to the economic crisis. So I would wait until the economy improves and people have more money to spend. If you’ve got a really good idea then don’t tell too many people, you’d be surprised the amount of people that might want to steal your ideas.

You have some many sweet looking things in your shop...if you were a cake what cake would you be and why?

Well my favourite is red velvet but I’d be a rich chocolate cake because I’m spanish and the colour suits me. Too much of it will make you sick too!

COTTON CANDY &

CAROUSELS

Candy Candy’s website, Facebook & Twitter can be found here:www.candycandyjewellery.co.ukwww.facebook.com/CandyCandyJewellery@candycandyUK

Above: The beautiful funfair theme roomRight: The fortune teller theme room I didn’t cope well with being told what to do

during my previoUS jobs so being able to do what I want is extremely satisfactory.

I didn’t cope well with being told what to doduring my previoUS jobs so being able to do

what I want is extremely satisfactory.

43.


We are a social enterprise that supports micro businesses and we have a shop that sells work from local craftspeople and designers. I’m a designer myself and have been for a very long time.


I am the chair of Fabrication, I do all the running and schmoozing. It’s great to be able to run this business for other designers and makers and I get so inspired by everyones work! Within my own business as a designer I do everything.


Well it varies everyday, one day it could be meeting nice people the next it could be finding the perfect bit of fabric. So there isn’t a best part really it’s so varied but there are lots of good parts.


Probably, not that I specifically use it but it is helpful sometimes when you need something heavy lifting. I can be stroppy too without being to frightening, there is still a twinkle even if I am being stroppy.


Not really in the business I’m in, I can get away with being me but at business networking events I’m not taken as seriously as I’d like. Although as I’ve got older it’s not so much of a problem, I’ve learnt how to pitch things.


I juggle my own time which is great. It’s nice to be flexible I don’t think I could do a job where I had a set routine! I’m also my own boss so I get to make the final decisions on things which I love.

What exciting things are happening in the future at Fabrication?

Now we have the shop there is lots of exciting stuff. We are now somewhere much more mainstream than we where last year so it’s so much easier to push the business. We aren’t stuck in the middle of nowhere so we can really show that independent can work next to mainstream shops and be successful.

If you give independent a chance I do think it could turnover as much as a standard high street business. We are doing shopping evenings and workshops for craft type businesses too.


I’d love to employ a business secretary that would be really handy. I’d love to employ someone who doesn’t know what it’s like to run a business on a budget. We did the whole shop out for £300 - if you compare that to how much Topshop would have cost to do up it’s crazy. You can do it on a budget you’ve just got to understand the realities and I would love to show someone that.

THEHOMEOF

Dawn WOOD runs Fabrication, a wonderful INDEPENDENT SHOP filled with handmade and local treasure and gifts. the shop is a platform for LOCAL MAKERS AND DESIGNERS to sell and showcase their work TO THE PUBLIC.

HANDMADE

45.


Think about it carefully, don’t get wrapped up with how glamourous it might sound. You have to do everything and it is tiring. But I would say go for it, especially if you don’t have any overheads. You’ve got to work out what kind of level you want to be at as well, do you want to be Primark or French Couture. You should do lots of market research and have as much advice as possible.

Now Dawn, this question is a bit obscure but I absolutely love asking it! If you were a cake what cake would you be and why?

Oh, well I’d be a lovely chocolate gateaux because it’s squidgy and lovely and you can’t get any better than that.

Fabrication have a temporary lease on a unit in The Light, Leeds! They are hoping for this lease to be extended past their April deadline so they can carry on building a successful business and supporting local designers and makers.

Fabrication’s website, Facebook and Twitter can be found here:www.fabric-ation.co.ukwww.facebook.com/FabricationCrafts@FabricationLS2

Right: Fabrication in The Light, Leeds.

we can really show that independent can work next to mainstream shops andbe successful.

we can really show that independent can work next to mainstream shops andbe successful.

CONNOISSEURSAmy Lord and Rebekah Whitney WORKED TOGETHER AS COLLABORATIVE LORD WHITNEY. INSPIRED BY THE EVERYDAY, THEIR WORK IS HUMOUROUS AND NOSENSICIAL. WORKING WITH SET DESIGNAND HAVING A STRONG SKILLS IN ART DIRECTION THEY HAVE MADE LORD WHITNEY A GREAT SUCCESS.

OFMAKEBELIEVE

This interview was conducted via email in 2012.

All images have been taken by and supplied by Lord Whitney.

How would you explain Lord Whitney to someone who hadn’t heard of you before?

Connoisseurs of make-believe; playful and intriguing makers

What are your roles within the business?

We’re a small business so we do everything! We’re the cleaners, chefs, accountants, secretaries, drivers, carpenters, oh and designers and makers.


Every day is really different for us, so there are always new experiences and new challenges. It’s good to be your own boss and have control over your day.

Have there been any situations where being women has worked to your advantage?

Having an element of surprise is good – some people think Lord Whitney is one guy and perhaps don’t expect 2 giddy girls to be designers.

Have there been any situation where being women has held you back?

Maybe in other work but not as Lord Whitney,

We do it all, including carrying large props up the 3 flights of stairs to our studio, driving vans and using power tools!


Being your own boss, that every day is different, and having a choice in what work you do. It’s important for us to offer opportunities where we can to graduates and students and to make an impact on the city’s art and culture.

What exciting things are happening in the future at Lord Whitney?

We’re expanding the studio space; collaborating as part of a group of artists/designers called the Society of Sorts putting on exciting events across the city; more editorial type projects and more exciting things that we’re not allowed to mention just yet!


We’ve grown our little team this year to include a Project Manager and Assistant, who we would love to be with us all the time rather than part-time. It would be amazing to expand even more if

we could!


You have to be very determined and passionate. Don’t give up at the first hurdle, there will be many. Get out and meet people, be nosy, talk to people and don’t be afraid ask them questions.

You are both so creative so you might like this question...if you were a cake what cake would you be and why?

A giant pop out cake! Because we’d probably make it ourselves; it would be colourful, dramatic, inventive and playful.

Some people think Lord Whitney is one guy and perhaps don’t expect 2 giddy girls to be designers.

49.

Above: One of Lord Whitney’s projectsRight: Lord Whitney’s studio space in Leeds

Lord Whitney’s website, Facebook and Twitter can be found here:www.lordwhitney.co.ukwww.facebook.com/lordwhitneysadventures

@LordWhitney

Credit for all images - Lord Whitney

51.

TEA&CAKEAngie Coburn owns The Marvellous Tea Dance company which specialises in vintage tea parties and events. After running a tea room in the birds yard SHe is now focussing on pop – up events around the UK and is taking the company on tour.

How would you explain The Marvellous Tea Dance Co. to someone who didn’t know you?

The Marvellous Tea Dance Co. is a vintage events company that sells Marvellous tea and cakes, we use only the original mix matched vintage /kitsch china. Only the best for our customer’s. I run pop up events at festivals in our original 1940s Army marquee decked with dozens of vintage prints and mirrors and yards and yards of vintage bunting. We also take bookings for private parties. I also have a tea room in The Birds Yard. In the Yorkshire Post recently I was described as Betty of Harrogate’s giddier younger punk–rock sister which really summed me up.


Everything, I do get other people on board but I do most of the stuff myself. I did have a business partner up until recently but she is doing her own thing now. But I have to do everything really. I’m not the best at delegating but I am learning!


I love the banter with the customers,

I love making sure that they are having a good time and enjoy their experience. I meet some amazing folks. Cashing up at the end of the day can be fun but it all depends how much cash is in the till haha!

Have there been any situations where being a woman has worked to your advance?

I think being a woman in a business like this is essential, it’s about tea and cake and dressing up. I love all things vintage and have always dressed up, ever since I was a little girl. My parents were really poor so most of my clothes were from jumble sales. I reckon that is where my love for 2nd hand clothes comes from. Working in a vintage tea rooms is not a job for a real man. All my staff apart from Djs are real ladies We get lots of positive feedback from men and women though which is great.

Have there been any situation where being a woman has been detrimental to your business?

No, not at all but again I think that is due to the type of business that I run.


Being my own boss and getting to do everything.

Being expressive and trying out new ideas, meeting new people on a daily basis . It is hard sometimes and I do get lonely but when something works out then you get all the credit for making it happen.

What exciting things are happening in the future at The Marvellous Tea Dance Company?

I’m currently in discussion with a venue in Leeds there is talk of selling tea and cake out of a baby blue garden shed! But it’s top secret at the moment so I can’t say too much.


Apart from Bjork I cant think of any better than the girl I already have, her name is Sophie Gigglbert. Let me tell you how I met Sophie. I used to be a lecturer at Leeds college of art I taught fashion design. When I was launching the tea rooms I invited several colleagues from the college. One of the ladies I invited was course leader on interdisciplinary Design. She mentioned the launch to one of her students called Sophie. Sophie really wanted to come to the launch so she tracked my business down and sent me an email asking if she could gate crash.

MARVELLOUS

I love cheeky people so said “Yes come along”. It was a great launch with 100s of people. Sophie took her coat off and before I could say “help“ she was in the kitchen. I adore her, she looks amazing with her pink hair and head scarf, and she used to come to work in her slippers. If I am Betty of Harrogate’s younger but giddier punk–rock sister then Sophie is the even giddier grand daughter.


Do your research, you need to make sure there is a gap in the market for what you are going to do. I think it’s easy to get carried away with a vision without considering what people actually want.

I’m sure you will be able to answer this question well as you are around cake all day! If you were a cake what cake would you be and why?

Definitely something with a strawberry or a cherry on the top, lots of fresh cream and with lots

of glitter I think!

The Marvellous Tea Dance Companies website,Facebook and Twitter can be found here:www.themarvellousteadancecompany.co.ukwww.facebook.com/pages/The-Marvellous-Tea-Dance-Company@TMTDCo

Below: The Marvellous Tea Room at The Bird’s Yard, Leeds.

In Yorkshire Post recently I was described as Betty of Harrogate'sgiddier, younger punk-rock sister which really summed me up.

The Marvellous Tea Dance Companies website,Facebook and Twitter can be found here:www.themarvellousteadancecompany.co.ukwww.facebook.com/pages/The-Marvellous-Tea-Dance-Company@TMTDCo

In Yorkshire Post recently I was described as Betty of Harrogate'sgiddier, younger punk-rock sister which really summed me up.

&JEWELSChloe Mcgeen runs Lifes Big Canvas, a jewellery and gift shop in the Birds Yard Leeds. She hand selects each piece that gets sold in her shop and stocks jewellery from independent makers and designers. She also has her own range of jewellery.

TRINKETS


Basically I’m an artist, that’s what my passport says. I have a particular love for sculpture, which has led to me making jewellery. My current business is a shop, which happens to be inside a bigger shop (Bird’s Yard). I didn’t always plan to have a shop, but I’ve always planned on making people happy with what I make, so it’s a natural progression really.


I work in the shop three days a week, and the other days I advertise the shop, source new artists whose work I also sell, and do some side work, which helps raise profile for myself and the shop, as well as for Bird’s Yard.


As I said, I like to make people happy, so if someone comes in specifically looking for a present and they go away with something perfect, I love that. I get a kick out of someone buying something I’ve personally made, especially if I don’t think anyone is ever going to buy it. I love making the shop look amazing too and finding new amazing stock is great. It’s great supporting other designers and makers as well as myself.

Have there been any situations where being a woman has worked in your favour in business?

I’d say women are generally better at shopping. That might sound sexist, but it’s just what I’ve noticed, at least in my shop. So when men come into the shop, they seem to trust a woman to help them, at least with what I’m selling. Women also trust a woman to give an honest opinion about a piece of jewellery. For me though, it’s not being a woman that gets me a good connection with my customers, it’s being a maker and knowing the other people who’ve made the items I sell.

Have there been any situations where being a woman has held you back in business?

I can’t think of anything!


I’ve always had trouble with working for someone else – so whilst running my own business is stressful, I control when and how long I work. If I need a day off, I might feel bad about it, but it’s ultimately my choice.

What exciting things are happening in the future within your businesses?

I’m designing jewellery ready for summer. I would ultimately like to design clothes, specifically for plus size women like myself.


I’ve been a huge fan of Jeff Koons since I was about 12 and got a postcard book, I still have one of them, which shows him sitting in front of a group of children, and a black board on which is written ‘Banality is saviour’. It’s one of my favourite images ever. I don’t know if my customers would like him, but I’d love to work with him.


You absolutely can’t overestimate how much time, effort and stress if takes to get things running, and of course how much money. Going into a new business without capital is foolish anyway, but especially into retail. I’m still not over the worst, but if I can make it to three years as a shop, I’ll know I’m on the right lines. I’m lucky to have a supportive husband – he’s also an artist, who has regular income, so he not only understands, but he financially helps me.

Now, if you were a cake what cake would you be and why?

I’d be a massive cupcake, with lurid frosting, glitter and a huge cherry on top. But when you bit into it, it’d be full of a gooey, sticky mess. One of those cakes you have to eat with a fork.because it doesn’t hold together.

57.

Chloe’s Twitter and website can be found here:@peskychloewww.lifesbigcanvas.co.uk

Right: Inside Life’s Big Canvas

I get a kick out of someone buying something I’ve personally made, especially if I don’t think anyone is evergoing to buy it.

ADESIGNERS

Becky Palfry runs Colours May Vary an artist bookshop and gift shop in Munro House Leeds. Working with her partner she has created an artists dream bursting at the seAms with the very best art publications and gifts. SHE ALSO RUNS EVENTS IN COLLABORATION WITH LOCAL ARTISTS.

DREAM


A welcoming space stocking art and design publications, printed goods and home–wares with a particular focus on mid–century and contemporary design.


I am a partner, at the moment I am working in the shop full time and getting the ball rolling.My partner is hoping to be working alongside me as soon as possible.


The best part is the customers and the feedback about the products that we stock, I really enjoy the customer interaction.


To an extent, I’ve been offered more funding and support as a female business owner.

Have there been any situations where being a woman has been a disadvantage?

None that I’m aware of at all.


Having a passion and belief in what we are doing and getting a positive reaction from customers. It’s also very exciting working with local designers with a view to future collaborations.

What exciting things are happening in the future at Colours May Vary?

The idea is that we will be doing our own range of products soon, working with designers and writers on products and publications. We would love our own brand, UK designed and produced.We are also going o be involved in exhibitions and events. If you could employ anyone who would it be and why?

Peter Fowler is an artist that I would love to collaborate with, I imagine he would be a really great person to have around.


Firm up a business plan and don’t leap into it too quickly.Seek out advice from people who have done something similar.There is a lot of Government funded support out there but it isn’t always the best so do your own research too.Be sure you have absolute passion for what you are doing.

Now a question about a passion of mine (haha).....If you were a cake what cake would you be and why?

A lemon meringue pie, it’s a nice contrast between sweet and sour!

It’s very exciting working withlocal designers with a view to

future collaborations.

61.

Colours May Vary’s Facebook and Twittercan be found here:

www.facebook.com/pages/Colours-May-Vary@Colours_mayvary

OF AFFORDABLE VINTAGEJudy Berger created Judy’s Affordable Vintage Fair from her passion for vintage. Her aim being to bring the best and most affordable vintage to cities all over the uk. SHe runs her business with a small team and is based in North Leeds.

QUEEN

Image provided by Judy Berger - Right


I gather together an array of vintage traders and artisans then create an event where the public can shop, take afternoon tea and hopefully listen to some cool retro tunes as they go. Our main USP is how affordable our stalls are, we do ask all traders to sell their wares lower than other markets.


Why I’m the managing director, idea maker, inspirational speech giver, dishwasher and part time gossip.


I love the mornings of my fair when we’re all a bit sleepy from early mornings and a long drive and the traders arrive and we all have hug. There aren’t many businesses where you hug your clients.


All the time!

I love walking into the electrical wholesalers for my event equipment, I sort of know what I’m talking about but as I’m the only girl in there they do give me special treatment and they assemble things for me so I don’t have to pfaf.

Have there been any situations where being a woman has been detrimental to your Business?

Not from men but from women, women seem almost threatened or challenged by my actions when all I’m trying to do is get my business from A to B. What is your favorite thing about running a business?

I think running a business comes naturally to me, I really couldn’t imagine working for a large company and having to follow someone else’s rules. So, I suppose making my own rules would be my number one favorite thing.


I’m going to run more events closer to home. With people tightening their belts it’s a silly time to expand.

I’m going to batten down the hatches, and put on fewer events that are better quality and focus on my home town with large market stalls planned to line our busiest high street come spring.


Mary Portas would be my dream signing. I find her inspirational and forward thinking. I visited one of her charity shops in Scotland last month and it was like walking into a high end boutique. And her British knickers and passion to re-ignite the British manufacturing industry is both necessary and genius!


Don’t do it if you simply have a good idea. Do it if you truly believe in yourself and the product you want to create. Get input from family and friends and research your market thoroughly.

I’m sure you are around lots of cake at your fairs.... if you were a cake what cake would you be and why?

I’d be an almond and pear tart drenched in dark chocolate, because I’m sweet and a real softie underneath quite a hard shell.

I really couldn’t imagine working for a large company and having to follow someone else’s rules.

65.

Right: Some wonderful vintage homewares at Judy’s fair at Northumbria Student Union.

More information about Judy’s events can be found here her website, Facebook and Twitter:www.judysvintagefair.co.ukwww.facebook.com/TheAffordableVintageFair@JudyVintageFair

Laura Wellington is the co-director of Duke Studios, a creative studio in Leeds that rents a variety of studio spaces to creative companies in Leeds. She also creative director of her own business Laura Wellington Design.

How would you explain Duke Studios and Laura Wellington Design to new people?

Duke Studios is a big creative space in the centre of Leeds where we provide facilities for lots of different businesses within the creative sector and the local community. We have studio spaces, desk rental, coworking benches, meeting rooms as well as other hirable services like the laser and vinyl cutter. We are also currently working on the build for our Photography studio and workshop.

My other business is a design business, I trained as a furniture and lighting designer but recently I have been working a lot more in interior design.


Within Duke Studios I am a co-founder, there is myself and James. We do everything from organizing the space to making sure the toilets are clean. When you are a startup business you literally have to do everything but we love what we do so that’s great. Within my design business I

am the sole designer.


At Duke Studios it is definitely the interaction between the businesses. I love watching the businesses grow and collaborate together on projects; the community feeling is amazing.

Have there been any situations where being a woman has worked to your advance?

I wouldn’t say its necessarily worked to my advantage just by being female, I’m always friendly, approachable and I think maybe my welsh accent helps!


Not that I can think of, not being a woman, but being ‘young’ in the business sector has it downfalls whether you are male or female.


Being my own boss, I get to decide the business direction and how it runs. James and I are putting our passion and enthusiasm into something and we reap the benefits of that.

But we are also responsible for everything so you have to take the knocks as well.


At the moment we are finishing off Duke Studios, we’re hoping to get it all finished within the next few months and have our big open day/party! We’ve had a lot of interest about taking Duke Studios into different cities so we are also working out how that might work too.

In my own design business I am taking on some really fun design projects and working with some really interesting clients.


We’ve got an intern at the moment who is really great, she reminds me of myself, she has the same passion and enthusiasm that we have for the Studio and whatever she does. I’d love to take her on, when you start up a business you meet all these amazing people that you want to employ but it’s also pretty hard to make the next step of taking on employees.

WILLSEEYOUNOWTHEDUKE

69.

Below: The Duke’s ‘Not Bored Room’Right: Duke Studios collaborative working area.


Always be nice to everyone you meet; you never know who anyone is. You don’t know where they are going to end up or who they know that could help you.

This may be a really good question for you as you have a very creative mind...if you were a cake what cake would you be and why?

I think I’d be a really interesting cupcake, a very specifically designed one.

Studio images credit to Duke Studios

Laura’s design company websitecan be found here:

www.laurawellington.co.uk

Duke Studios website, Facebook and Twitter can be found here:

www.duke-studios.comwww.facebook.com/DukeStudiosLeeds

@Dukestudioleeds

being ‘young’ in the business sector has it downfalls whether you

are male or female.

71.

FORWARDTHINKING

Etta Cohen runs Forward Ladies, a company that supports other women in business. She organises a mixture of events for the members of Forward Ladies throughout the year including the Women in Business awards.


We are about inclusivity and supporting all women to connect, create and grow personally and professionally. We organize events, training programmes, conferences, awards etc. and liaise with our partners.


I am part of a small team who all work together to ensure what we deliver is inclusive and what we have to offer has authenticity, transparency and integrity.


Meeting the women without a doubt, they are all so inspiring, meeting them and talking to them is great. The problems they go through are the same as many other women in business so we can relate to that. They are all so positive and support each other so well.


If you are passionate and you do what you do professionally it works in your favour whether you are a man or a woman.

At the end of the day that’s the kind of businesses we want in the UK and those are the kind of businesses we want to work with.

Have there been any situation where being a woman has been detrimental to your business?

There have been times, sadly, where people you are around may have outdated viewpoints. Their views on women might be that women can’t be in high ranking roles within business or be influential. But I think they have the problem and not me, I don’t have a problem. We are doing what we believe in and if we do it with honesty and openness then that will shine through.


The opportunity to meet people and do something that I believe in. I get to make my own decisions and be creative and inventive without too many restrictions. I like being able to respond to what our members want.

What exciting things are happening in the future at Forward Ladies?

There is always something exciting going on with Forward Ladies but that is just the kind of organization this is.

On a greater scale we are gaining more of a voice with the government which is so important. We are moving into different areas of the country, we don’t have geographical boundaries really, we can apply what we do anywhere. We have held major events, there was one last week – The Women In Business awards – it is amazing celebrating so much success. Being able to give recognition to the hard work that these women do was fantastic, the winners faces where a picture when we announced who had won. What was great at the awards was that women brought their daughters, many who are starting their careers, to show them how many amazing women are out there and to inspire them.


They would have to have lots of energy, drive, passion and belief. I think it would be a mixture of people. If I could do a person jigsaw and take elements from different people that would be great. People who have changed lives or have done something amazing and followed it through, whether that be a man or a women, we are all equal. We are just different, and we should celebrate those differences.

THINKING

73.


Go for it and believe in yourself. Be very aware of the finances and be passionate about the product that you are selling. You might be able to make the best things but if you can’t sell it you will get stuck. Ask for help, don’t be afraid to ask for support because there are people out there to help you. You’ve got to be prepared to take the knocks too, if something goes wrong you have to be prepared to pick yourself up and brush yourself off. Lastly, never, ever give up it’s simply not an option.

This ones a bit of an odd question Etta but if you were a cake what cake would you be and why?

I’d be every cake except for a dark chocolate cake. But my favourite cake, which isn’t really a cake is rhubarb crumble. I think it’s a bit tart, sweet, crunchy, tough and soft and that really does sum me up perfectly!

Forward Ladies website and Twitter can be found here:www.forwardladies.com@ForwardLadies

If you are passionate and you dowhat you do professionally it works

in your favour whether you are a man or a woman.

In a time where high street businesses are dropping like flies and businesses continue to struggle it is important to keep supporting our independant businesses. Leeds has a thriving mixture of great businesses run by great people and throughout this publication I hope to have showcased some of the best business run by women in Leeds.Throughout this exploration I have been inspired by these business women’s passion and drive for what they do!

I would like to say a huge thank you to:Emma BearmanEllie SchinadasLorna JasperRebecca DruryKerry HarkerBecky Tobias Heather Rogers Claire BissellHelena GarciaAmy LordDawn Wood Rebekah WhitneyAngie CoburnChloe McgennBecky PalfryJudy BergerLaura WellingtonEtta CohenLydia SweetingBecki Fowler

If you have any questions about the publication please feel free to contact:

Email: [email protected]

Every business woman I interviewed would recommend runnng a business to anyone and with such a gloomy economic climate of late this is increasingly inspiring. Each of these business women I have interviewed have their own personal experience of what it’s like to run a business but all have the sole aim of making their businesses a success.

I would like to say a huge thank you to:

KINDRED

Documents

Transcript of KINDRED