Kimberley-GoApps, social media & augmented realityProf Ray Wills

Managing DirectorFuture Smart Strategies

Adjunct ProfessorThe University of Western Australia

@ProfRayWills

How to be abetter surfer What’s happening

globally with new tech?

What do markets tell us about how quickly disruptive technologies will impact on everything?

What emerging technologies, apps and social media trends can help business processes, client engagement, brand development, growth?

What does this mean for how we plan our businesses?

Prediction is very difficult, especially about the future. (Niels Bohr)

Language is important Yawuru – ngaji mingan Warrwa – Derby, considered extinct Miriwoong – Kununurra, critically endangered

The Flat Earth – think different

The Earth

Peters’ Earth

Fuller’s Earth

Where we live

How we think

What we celebrate

Roger’s diffusion curve

@ProfRayWills

Wake up and smell the roses

Buggy whips -> EVs -> ICE -> EVs -> self-driving (Electric) typewriter -> word processor -> PC PC -> desktop -> laptop -> tablet Landline -> mobile -> smartphone (BlackBerry) Record shops Vinyl -> CD -> (Apple Store) VHS/Beta -> DVD -> BlueRay -> Cloud Book Shops Boutique -> mega -> (Amazon) Retail shop-> Boutique-> chain/mega -> Internet Energy -> chopping wood -> coal -> wind -> solar

@ProfRayWills

Technology adoption rates – US It’s just technology, stupid.

@ProfRayWillsNY Times

The Big Bang Theory

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A Brief Moment in Time

Predicting anything is difficult

@ProfRayWills

Predicting anything is difficult

@ProfRayWills

And don’t forget the old tech exit

Understand difference between linear growth and exponential growth …

70/n years; n =% growth rateSo n = 1% doubling time is 70/1 = 70 years n = 2% doubling time is 70/2 = 35 years n = 5% doubling time is 70/5 = 14 years n = 7% doubling time is 70/7 = 10 years n = 10% doubling time is 70/10 = 7 years

@ProfRayWills

Technology adoption rates - vehicles

Zoepf 2011

Technology adoption rates - vehicles

Zoepf 2011

Declining PV price

Bloomberg NEF

Solar rising – by fallingunderstanding exponential growth

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Global renewables growth …

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Global renewables growth and forecast

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Build it quickly – and more cheaply

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Build it and they will come

@ProfRayWills

Technology energy efficiency increase

www.epri.com

Televisions

LaptopTabletComputer

Solar gen 1 (gen 2, gen 3, … ) 1st gen solar cell made from silicon

2nd gen solar cell thin-films 1st gen solar panels ‘fixed-on’

2nd gen emerging – building material: < cost labour, material 3rd gen solar cell – may be nanotubes, silicon wires, organic

dyes, and conductive plastics – lead to solar inks for printing, solar paint on any surface, personal wearables.

@ProfRayWills

Batteries – home storage + EVs

Data driven electric markets …

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Potential EV growth

A swarm, a cluster, a wave, a tsunami 20th Century: Command and Control

21st Century: Suggest & Choose – local, distributed, democratic – open source, exponential innovation

Renewable energy, EVs, batteries eRetail and market-led marketing iEverything – Internet of Things (IoT) + sensors Automation, hybrids, AI & CI, robotics, robility 3D printing, additive manufacturing, construction Finance, banking, insurance – and crowd-funding

Suggest & Choose driving supply chain from bottom

@ProfRayWills

Autonomous

Rapid change - robility

Robotics will aid every one – but erode every labor market

Traffic management will be controlled by traffic – social media data

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Agbots, swarms – and vertical farming Smart farms

IoT sensors going beyond current precision agriculture to automation, through robotics and drones - and swarms

Predictive data analytics and farm management software Vertical farming

Robotics will aid every one – but erode every labour market

Solar as just another consumer product

World’s largest … taxi company owns no taxis (Uber) hotel chain owns no property (AirBnB) telcos own no wires (Skype, WeChat) retailers own no stock (Ebay, Alibaba) financial houses that hold no currency (PayPal) media service creates no content (Facebook) movie house owns no cinemas (Netflix) software vendors don’t write apps (Apple, Google)Will largest energy companies generate no energy?What other businesses will go virtual? (Can everything?)

Battlefield is slickest customer interface + experience

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Let’s talk …

@ProfRayWills

@ProfRayWills

@ProfRayWills

@ProfRayWills

Social media users

@ProfRayWills

Social media users Facebook

- 1.6 billion Instagram, WhatsApp

WeChat - 468 million

Google+ - 343 million users

Twitter - 650 million users

LinkedIn - 300 million users

Pinterest - 40 million? But > business referrals than Facebook or Twitter @ProfRayWills

Google this: have you been verbaled? We FaceTime and Skype but

we generally don’t Facebook or YouTube. We Google but we don’t Bing (at least not yet). We tweet on Twitter (but definitely not twit…) In past years, we would Xerox but would never Polaroid. Why are some popular brands or products used as verbs

in our everyday conversation and others not? But - using a product or brand name this way risks

“genericide” – losing the legal power of a trademark. If we xerox not photocopy, how can we defend the

trademark, or against the quality of a non-Xerox xerox?

@ProfRayWills

What if you were Googled? A truly connected company will understand

the impact that social, mobile, app, and data will have on how we work and engage employees, customers and business partners.

@ProfRayWills

Are you all a Twitter?

Social media reach extends beyond the impact on the share price.

Social media’s broad reach fosters the opportunity for customers to share both good and bad experiences quickly and easily.

As in any area of business, energy and innovation are key for social media.

@ProfRayWills

Have you been (un)fairly Targeted? One Target customer in 2012 wrote on the company’s

Facebook page: “Dear Target, Could you possibly make a range of clothing for girls 7-14 years that doesn’t make them look like tramps”.

More than 50,000 people clicked in agreement - thread then went viral, morphing into a mainstream news story.

Target Australia’s marketing and corporate affairs teams constantly monitor social media sentiment. When patterns emerge or the conversation gets big enough, they call on senior management, including the CFO, to develop a response strategy.

@ProfRayWills

What if you were trolled?

Australian Securities Exchange update on listing rules for continuous disclosure: - just because information is material does not mean a reasonable person would necessarily expect it to be disclosed. However, if confidentiality is lost (even if by no fault of the company, including through social media) the disclosure exceptions are no longer available.

Companies must respond to leaks, rumours, gossip circulated through social media or blogs in the same way they must respond to traditional media or analyst reports.

Companies need to demonstrate they have taken reasonable steps to be aware of any potential breaches.

@ProfRayWills

O-mi-gosh – OHS. And IRe

Occupational health and safety laws – require employers to act on workplace bullying or harassment through social media – cyber-bullying – even out of work hours to protect the mental health of employees.

Social media also changing way workforces communicate in enterprise bargaining / industrial disputes – extend reach of union influence to staff who are not members.

@ProfRayWills

Engagement 1011. The Brand 2. Longevity Built on Consistency3. Uniform4. Fitness5. Storytelling6. A Powerful Opening7. Variety8. Audience Interaction9. Audience Feedback10. Collaboration11. Hosting12. Extras

@ProfRayWills

1. The Brand Develop the brand and be loyal to the brand

2. Longevity Built on ConsistencyThe best brands consistently deliver on their brand promise.How can you add consistencyto your communications?

Engagement 101

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3. Uniform.First impression count. What’s your uniform?

Engagement 101

4. Fitness Communicators need to be in good physical condition!

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5. Storytellingis at the essence of every great speechor presentationand requires both knowledge and understanding• To learn, first teach!• Explain topic to an 8 year old – not to underestimate

intelligence, but to simplify language (language is important).

• The Feynman Technique one to consider.

Engagement 101

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6. A Powerful OpeningRock concert – start of any live performance has to grabthe audience - but still be very relevant.

7. VarietyHarness a change of pace. In longer and heavier comms and presentations, change something in every 6-7 paragraphs/ minutes to keep the attention of reader/audience.

Engagement 101

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8. Audience InteractionStagecraft – (virtual)crowdsurf the mosh-pit,walk around /into audience, and pull out audience to dance on stage.

9. Audience FeedbackCan you tailor your presentation to feedback from the audience. If you have enough content and material, can you immediately adapt to deliver what they want?

Engagement 101

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Engagement 101

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10. CollaborationHow can you build on what others have said? Means you must be there for other speeches (not just swan in - and swan out)

Engagement 101

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11. HostingDealing withclients, customers, government, ministers – everyone has some sort of protocol.

Engagement 101

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12. Extras  What do you know about them?

What do they know about you?Webpages, google searches, social media profiles including LinkedIn and Twitter

Engagement 101

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The shirtless guy and the first follower

https://youtu.be/fW8amMCVAJQ

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Let’s talk …

@ProfRayWills

@ProfRayWills

Create the wave …

Be the wave …

A swarm, a cluster, a wave, a tsunami 20th Century: Command and Control

21st Century: Suggest & Choose – local, distributed, democratic – open source, exponential innovation

eRetail and market-led marketing iEverything – Internet of Things (IoT)

and wearables + sensors everywhere Augmented reality and assistance Automation, hybrids, AI & CI, robotics, robility 3D printing, additive manufacturing, construction Finance, banking, insurance – and crowd-funding

Suggest & Choose driving supply chain from bottom @ProfRayWills

iEverything Internet of Things (IoT) Wearables Sensors everywhere Even nanosensors and the Internet of Nanothings (IoNT) AOTA for medicine - especially

biometric sensors + genetics = massive impact on quality and cost of medicine, aged care,and pharmaceuticals

CRISPR gene editing Fitness trackers key

@ProfRayWills

Reinventing markets … Finance, banking, insurance – and crowd-funding Blockchain next revolution in transaction or event

recording. Blockchain ledger provides immutable, shared view of all

transactions between engaging parties in a distributed, decentralized network.

While the bitcoin blockchain ledger is well-understood, blockchain remains an immature technology.

By 2020, new businesses and business models will emerge based on smart contracts and blockchain efficiencies. These smart contracts automate at a reliability, customization level and speed not achievable with traditional business systems.

@ProfRayWills

X-Gen, Y-Gen - the Millenials Crowdfunding or hyper funding – allows owners to pitch

their idea to a virtual audience for financial support. Small businesses produce 50 percent of the jobs, but

have access to 1 percent of the capital. Crowdfund investing is growing strongly

Automation, hybrid, AI & CI Automation Machine learning Augmented intelligence Contextual intelligence Artificial intelligence Robility, collaborative robots – cobots An example: IBM’s Watson congnitive computing

– intended to ‘aid and augment the judgment of professionals’. Later replace.

@ProfRayWills

3D printing, additive manufacturing, construction

The future is here- it’s just not well distributed yet …

The future is here- it’s just not well distributed yet …

Automation, hybrid, AI & CI An example - chatbots:

apps that can understand natural language, turn text into speech

have conversations in any language using voice or text analyze images: recognize faces, objects and scenes

Chatbots are going to push the envelope of consumerism as we get a better understanding of our population based on what they tell Amazon and Google.

Progressive web apps are not just about any one technology or any set of technologies, but more about a new way of thinking about building web experiences

@ProfRayWills

Assisting…

Scoop.it – finding content

Hootsuite or Buffer - schedules content

feedly - automatically shares content from another site on your site.

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Augmented reality

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Have a Go … Profits for Nintendo and resellers – and 3rd parties, some

by accident, some by design leveraged advantage of the world’s most successful game’s in-app purchases

Catch the wave …

We need governments to act, but …

We can act on our desires & dreams… But we need a plan

A dream is simply a vision without a plan

Individuals can act …

@ProfRayWills

Think! How to trump group-think in a post-truth

world http://www.nature.com/news/how-to-trump-group-think-in-a-post-truth-world-1.21056

@ProfRayWills

Use online resources! Got a wicked problem?

First, tell me how you make toast https://www.ted.com/talks/tom_wujec_got_a_wicked_problem_first_tell_me_how_you_make_toast

via @TEDTalks

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Use intelligence – and diversity…

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We need governments to act …

Cities also drive change

We need governments to act – but… Corporate social responsibility also drives change –

because empowered customers will accelerate change

Google, Amazon, Microsoft, IBM and Facebook formed an alliance to address the ethical issues.

@ProfRayWills

Local, distributed, democratic Adoption of smarter technologies is changing the

world and the way we interact with family, friends and customers, and much faster than (almost) anyone imagined.

Across primary, secondary or tertiary sectors - whether in energy, transportation, construction, manufacturing, consumer goods, health care, financial services - every industry will be disrupted.

20th C business models will not work in 21st C Every industry will be completely transformed. No one, no business, no place, no nation is exempt.

@ProfRayWills

Let’s talk …

@ProfRayWills

Future Smart Strategies servicesWe have deep, multi-sector experience across leading Australian and international enterprises and understand the economic and social environment; emerging economic disruptors; effective governance; information technology and business process optimisation.

Future Smart Strategies offers a range of services including: Locum executives, Operations health checks, Stakeholder relationship management, Future-state roadmaps, Whole-of-life project management, Sustainability planning, Strategy development and refresh

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