Kim - LINKEDIN FOR BUSINESS AND …...LINKEDIN FOR VISIBILITY PRACTICE EXPERTISE 1 QUALITY OF...
Transcript of Kim - LINKEDIN FOR BUSINESS AND …...LINKEDIN FOR VISIBILITY PRACTICE EXPERTISE 1 QUALITY OF...
LINKEDIN FOR BUSINESS AND PROFESSIONAL GROWTHKIM VERBRUGGE L INKED IN CONSULTANT
C O N N E C T T H E W O R L D ’ S P R O F E S S I O N A L S T O M A K E T H E M M O R E P R O D U C T I V E A N D S U C C E S S F U L
TALENT SOLUTIONS
SALES SOLUTIONS
LINKEDIN LEARNING
MARKETING SOLUTIONS
WHY SHOULD LINKEDIN BE IMPORTANT TO YOU?
✓ W O R L D S L A R G E S T P R O F E S S I O N A L N E T W O R K
✓ R E S E A R C H T O O L F O R D E C I S I O N M A K I N G
✓ R A N K S H I G H LY O N G O O G L E S E A R C H
✓ E S TA B L I S H Y O U R P R O F E S S I O N A L B R A N D
LINKEDIN FOR VISIBILITY
P R A C T I C E E X P E R T I S E
1Q U A L I T Y O F
S E RV I C E
2T R U S T &
R E P U TAT I O N
3AT T R A C T I N G
TA L E N T
4
LINKEDIN FOR OPPORTUNITIES
C O N N E C T I O N S
1L E A D
G E N E R AT I O N
2 3R E A C H
B E Y O N D Y O U R N E T W O R K
4W E A LT H O F
C O N T E N T
WHAT MAKES A GREAT PROFILE?
• P H O T O • B A C K G R O U N D I M A G E • H E A D L I N E • S U M M A RY
BENEFITS OF A COMPLETED PROFILE
• 3 X M O R E T R A F F I C F R O M S E A R C H E S • Y O U R P E R S O N A L
W E B S I T E • L A N D I N G PA G E F O R
Y O U R N E T W O R K
CREATE A VALUABLE NEWS FEED
INFLUENCERS COMPANIES HASHTAGS #LAW
NETWORK SUGGESTIONS
GROUPS F I N D Y O U R E X P E R T C O M M U N I T Y
HOW TO GROW YOUR COMPANY PAGE
● T E A M T O S H A R E E V E R Y P O S T W I T H T H E I R N E T W O R K
● U S E A L L S M C H A N N E L S T O S H A R E L I N K O F C O M PA N Y PA G E
● W E B S I T E A N D E M A I L M A R K E T I N G W I T H E M B E D E D B U T T O N
● U R L I N E M A I L S I G N AT U R E
● S P O N S O R E D U P D AT E S
● TA R G E T I N G AVA L I B L E I N P O S T S
CONNECT Vs FOLLOW
• F O L L O W P E O P L E Y O U WA N T T O K N O W M O R E A B O U T
• C O N N E C T W I T H P E O P L E Y O U K N O W A N D T R U S T
• A L L O W P E O P L E T O F O L L O W Y O U T O R E A C H A L A R G E R A U D I E N C E
MAKING GOOD CONNECTIONS• D O N ’ T S E L L • M A K E I T A B O U T T H E M
NETWORK Vs AUDIENCE
HOW TO REACH YOUR AUDIENCE
DIVERSIFY YOUR NETWORK
FOLLOW & USE HASHTAGS JOIN GROUPS
START ENGAGING
PERSONALISE CONNETION REQUESTS
RESEARCH TOOL
ADVERTISE
ROBIN HOOD NEWS FEED
RICH GETTING RICHER TREND • Influencers are a sure bet • Preventing members talking to
each other • Creators dropping
NEW OPTIMISED NEWS FEED • +5% weekly reatined creators +15% comment relpiers
EVERYONE BENEFITS inc RB! • +50% YOY
POSTING CONTENT
• A R T I C L E S
• P O S T S
• V I D E O S
• I D E A S
HOW TO INCREASE YOUR ENGAGEMENT
• P O S T A M W H E R E Y O U R A U D I E N C E I S
• S U M M A R I S E S H A R E D C O N T E N T
• A S K Q U E S T I O N S
• U S E H A S H TA G S
• I M A G E S R E S U LT I N 9 8 % H I G H E R C O M M E N T R AT E ( T E X T & V I D E O )
• 1 0 X Y O U R C O N T E N T
• E X P E R I M E N T
• E N G A G E W I T H O T H E R S / S H A R E T H E L O V E
THANK YOU & CONNECT WITH ME!