Killer SEO Tactics of Yesterday Can Get You Killed Today

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@StoneyD Stoney G deGeyter @polepositionmkg KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY

Transcript of Killer SEO Tactics of Yesterday Can Get You Killed Today

Page 1: Killer SEO Tactics of Yesterday Can Get You Killed Today

@StoneyDStoney G deGeyter

@polepositionmkg

KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd

Web PresenceOptimization

PolePositionMarketing.com

Stoney deGeyter

THIS IS ME I do this

Follow me

here

Read my book

Hire my team

WebM

arketingChecklist.com

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

If you’re (still) doing these five things you should stop!

1. Keyword Stuffing2. Link Buying3. Anchor Text (over) Optimization4. Link Sculpting5. Creating Thin Content

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Keyword Stuffing

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

What is keyword stuffing? Keyword Stuffing

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Why keyword stuffing killed yesterdayKeyword Stuffing

Helped algorithms understand what a

page is about.

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Why keyword stuffing will get you killed todayKeyword Stuffing

Topics

Keywords

Hummingbird

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

How to kill at keyword optimization foreverKeyword Stuffing

Focus on a specific topic

Integrate topically related words

Go beyond the written word

Master the message

Add supporting content

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Link Buying

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

What is link buying? Link Buying

Links R Us Menu

I’ll take 100 of each, please. $10,000

PR6

PR5

PR4

PR3

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Why link buying killed yesterdayLink Buying

He who gets the most votes wins.

Good Votes

Better Votes

Me Three!

I like you morer!

I like you more!

Me too!

I like you!

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Why link buying will get you killed todayLink Buying

Unnatural LinksPenguin

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

• Worthwhile content• Social promotion

• Use nofollow tag

• Link to other resources

• Promote value regardless of where it’s located

How to kill at link building foreverLink Buying

Earn Links

Pay for valuable

links

Share the Love

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Anchor Text Optimization

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

What is anchor text optimization? Anchor Text Optimization

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Why anchor text optimization killed yesterdayAnchor Text Optimization

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Why anchor text optimization will get you killed todayAnchor Text Optimization

Its just re-packaged

SPAM!

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

How to kill at anchor text optimization foreverAnchor Text Optimization

Anchor Text is Still a Signal

• Use keywords in navigation and breadcrumbs

• Link within text naturally

Avoid Excessive Manipulation

• No unnatural surge of new links to old content.

• No exact anchor text. Switch it up.

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Link Sculpting

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

What is link sculpting? Link Sculpting

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Why link sculpting killed yesterdayLink Sculpting

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Why link sculpting will get you killed todayLink Sculpting

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

How to kill at link architecture foreverLink Sculpting

Build proper navigation

wordpress.org/plugins/wp-function-links

•sort •compare •add to cart •filter •email •email this page •view cart

•view account •login •logout •socialize •add to wishlist •review

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Thin Content

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

What is thin content? Thin Content

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Why thin content killed yesterdayThin Content

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

Why thin content will get you killed todayThin Content

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

How to kill at content marketing foreverThin Content

QualityValue

Authority

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

How to kill at web marketing period!Conclusion

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5 KILLER SEO TACTICS OF YESTERDAY THAT WILL GET YOU KILLED TODAY @StoneyD

WebMarketingChecklist.com

Thank You!