Kilihe'a
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Applied Branding Book. Fall 2012
Transcript of Kilihe'a
Table of Contents
1
Table of Contents
SLOgan
Mission Statement
MArketing Strategy
Style Sheet
Stationary
Look-Book
Website
outdoor advertising
Magazine ads
Product
Headquarters
locomotion
4
7
9
11
15
17
21
23
29
34
45
41
2
Slogan
3
Bottoms Up!
4
Mission Statement
5
Designed by the mind, stitch by the hand, given with aloha.
We pick out the best quality materials and you pick out the design, colors, prints, styles and most important; your size. Each bottom is gaurenteed tobe unique because you will be designing it and it will be your perfect fit.
6
Marketing plan
7
Marketing plan
K i l i h e ’ a bottoms a r e t o b e m a d e c u s t o m e d f i t , m e a n i n g K i l i h e ’ a w i l l f i ta l l s i z e s o f w o m e n . I f t h e y w a n t t o b e s i z e d , t h e y h a v e t o c o m e i n t h e s t o r e t o b e m e a s u r e d , t h a t w a y t h e b o t t o m s a r e a g u a r e n t e e d f i t a l l a r o u n d . K i l i h e ’ a w i l l p r o m o t e b y b u i l d i n g a c u s t o m e r r e l a i t o n s h i pw h e n t h e c l i e n t s c o m e i n t o b e f i t a n d w a l k e d t h r o u g h t h e d e s i g n p r o c e s s . M a r k e t i n g w i l l b e d o n e t h r o u g h m a g a z i n e a d s i n S u f e r M a g a z i n e ,T e e n V o g u e , S e v e n t e e n , C o s m o p o l i t a n , a n d S t y l e . K i l i h e ’ a w i l l h a v eo u t d o o r a d s s u c h a s b i l l b o a r d s , a n d b u s s t o p s . O n l y b o u t i q u e s t h a tc a r r y b e a c h w e a r w i l l h a v e p r e - m a d e K i l i h e ’ a b o t t o m s i n t h e m .
8
Logo Design
9
Logo Design
K
K
K
K
Pantone 338 U
Pantone 179 U
Pantone 459 U
Pantone 388 U
10
Style Sheet
11
Style Sheet
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
A B C D E F G H I J K L M N O P Q R S T U
V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Pixima
Creampuff
12
Stationary
13
Stationary
221 Mamalahoa Hwy.Holualoa HI 96725
8 0 8 . 8 9 5 . 2 6 2 [email protected] www.kilihea.com
Bottoms Up!
221 Mamalahoa Hwy.Holualoa HI 96725
wy.wyHw55
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omcocomcoco
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Mamalahoaolualoa HI 96
www.kilihea.com
221 Mamalahoa Hwy.Holualoa HI 96725
14
Catalog
15
16
17
18
Website
WW W . KI
LI
H
EA.COM
19
20
Outdoor Advertising
21
22
23
24
25
26
Magazine Advertising
27
28
29
30
31
Product
32
33
34
35
36
37
38
Headquarters
39
40
41
42
Locomotion
43
44
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