KijijiVisual InventoryPrepared By

Ramon Delera

Website redesign is much more than the visual appearance of a site. It is also the functionality and the tone that we get from it. The website I have chosen to redesign is Kijiji.com. With this project I will be facing challenges within three categories. They are Concept, Colour, and Tone.

Concept

Less is more. Looking at the Google website, we can see that its interface is very simple and effective. Would simplifying the structure of the website benefit both the user and the website itself?

The current Kijiji website does not have any significant purpose other than to provide users its free services. Should we add some narrative to the new website to give it a more meaningful purpose? Perhaps its goals or missions?

Testimonials, success stories, and feedback from actual users promote the website and its services. Will adding this concept connect more users to the Kijiji website?

Colour

Kijiji uses multiple colours for its logo. Would incorporating these colours more on the website be a better approach for Kijiji?

Simple colours on a website can leave a lasting impression on its users. Should the new Kijiji website follow this approach?

Sometimes adding a little colour to typeface can help users distinguish the differences between content. Would the new Kijiji website be able to take advantage of this?

Tone

Interesting websites like Niice.co is full of wonderful, interesting, and inspirational pieces of art. Would the new Kijiji website be able to give off the same tone?

Welcoming and inviting websites like GoDaddy.com easily grabs a user’s curiosity which encourages the user to explore the websites services and offerings. Would this be approachable to the new Kijiji website?

Professional and clean. OSDNetwork.org uses a very well organized grid system. Would this give the new Kijiji website a more professional feeling?

Now that I have shared with you the possibilities for the new website, is there anything that grabbed your interest? Are there any ideas that you would like to discuss with me?

I am looking forward to reviewing these ideas with you. I am very eager to hear your thoughts. Feedback is greatly appreciated.

Thank you!