kidstory - project presentation
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Transcript of kidstory - project presentation
Proje Sunumu 2015
Our Vision
Make the child-book interaction more fun by using the art of sound and new sound recognition technologies.
We want to improve our kids' reading habbits.
Emre BayrakFounder, Business Dev.
Our Team
Onur BayrakFounder, UX/UI Designer
Basar UnderCo-Founder, Sound Dev.
Melih MutluProject Manager
Hazar IlhanSoftware Development
Mert DogarHardware Development
Ahu AyanLiterary Advisor
Today
Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to June 2014
5-15 aged Percentage of Tablet Ownership
2% 23%Increase in last 3 years
27 Hours / Week
3-4 aged Total Media Consumption
Experts' Advice : 14 hours
Paper vs Tablets
Source; Print Books vs. E-books ,The Joan Ganz Cooney Center, 2012
Digital devices distract children from the story, affecting the amount of children recall.
Content ActionsNumber of non-content
related actions are 3x higher in digital devices.
3x
Engagement31% children are engaged
with paper books while only 6% are engaged using e-books.
31%
Parents Know
Source; Pew Research Center's Internet a American Life Reading Habit Survey, November 2012 and November-December 2011
Although the increase in tablet ownership is significant, the readers acknowledge that print books are best for children.
Parents who read print books
in last 12 months.
The readers who say print book is better for reading with a child.
86% 81 %
Proje Sunumu 2015
Our Challenge
How can we preserve the benefits and pleasure of a paper book while using the new and the advanced technology to motivate the
reading experience?
A mobile application that listens and simultaneously plays the related music or
sound effects while you are reading a story to your child.
How It Works?
While you are reading, Kidstory listens using sound recognition technologies and follows you where you are in the story.
Kidstory plays related sound effects during the whole reading experience.
With Kidstory
Kidstory provides curiosity, fun and imagination. Improves and motivates the shared-reading experience using content
related sound effects.