KIDS Talented Company Project 2012
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Transcript of KIDS Talented Company Project 2012
P a g e |
Welcome To Kids Talented
P a g e |
Welcome To Kids Talented
Project Feasibility Study and Evaluation
Section: 02 Seat No. 28
Welcome To Kids Talented Company
5131205019 Nuttera Rodkumdee TR [email protected]
5131205088 Kamolchanok Doungrod TR [email protected]
5131205100 Jirapa Kantakhum TR [email protected]
5131205102 Jutamas Leumsai TR [email protected]
5131205120 Nuttawut Amornlertwit [email protected]
5131205123 Daruna Prommuang TR [email protected]
5131205185 Sariya Ruttanaphum TR [email protected]
5231205169 AttapolKhumprakhun TR [email protected]
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Welcome To Kids Talented
Preface
About our project was prepared for Investor who interest to invest in school to find
talented to kids or student. In our project, we analyze the project feasibility and evaluations
that how project become successful, get more profit and benefit to investor. It includes with
background, industry profile analysis, marketing feasibility analysis, investment analysis,
operation analysis, organization analysis, financial analysis, risk management analysis, and
summary of the project‟s feasibility to see all of image of Kids Talented Company.
So, we hope this project will make investor contrite to invest with our company and
get profit with us together.
Sincere,
Nuttera Rodkumdee
Kamolchanok Doungrod
Jirapa Kantakhum
Jutamas Leumsai
Nuttawut Amornlertwit
Daruna Prommuang
Sariya Ruttanaphum
AttapolKhumprakhun
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Welcome To Kids Talented
Executive Summary
Nowadays, special talented school is growth continuously and also special talented
necessary things for people who emphasize on find you‟re talented and interest in program
that we prefer. In other hand, numbers of people who consume special talented school are
increasing every year. So, this is the reason why we selected to do kids talented school. Our
company was registered to be the company limited under the name of Kids Talented
Company. The company was established by eight partnerships.
Kids Talented Company is located on 133 Sukhumvit 26 Road, Bangkok, Thailand
10110. We emphasize on the location which is easy to access and quite well know location of
our target market. Kids Talented Company offers the school of talented kids to find there
talented. We will launch promotion in some period of time to promote and advertise our shop
to increase sales. So, we still create new program to be the competitive advantage to compete
with another competitor. About target group, we emphasize on students around 6 to 12 year
old who are our main target market because these group is the most volume who we want to
serve the most. There are 2 main competitors of Kids Talented Company; KPN and
YAMAHA. Those we must compete with them because they have seemed as our product but
they provide a specific type of skills of customers. So, we also have to compete with our
indirect competitors both specific type and not specific type. Although we have any risk in
criteria but Kids Talented business remain showing a good result and high benefit with the
investor and owner especially in term of profit strongly.
Moreover, company invests special talented school by who interest in business for
800,000 baht in 5 years. In financial part, our sale increase every year. It is good news for
other people who might interest to invest in our business and we will be partnership. Finally,
we can make sure that our market share will be increasing every year.
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Welcome To Kids Talented
Table of content
Preface
Executive Summary
Table of content
Content of Figure
Content of Table
Chapter 1 Introduction 1
1.1 Background and Significance of the Project 2
1.2 Project objectives 3
1.3 Benefits of Project 3
1.4 Activities and Time frame of study 4
Chapter 2 Industry Profile 5
2.1 Nature of industry 6
2.2 Situation of Industry 10
2.3 Product and Service 11
2.4 Vision of Kids Talented Company 20
2.5 Mission 20
2.6 Business Strategy 20
2.6.1 Corporate Strategy 20
2.6.2 Business Level 21
2.6.3 Functional Level Strategy 22
Chapter 3 Market Feasibility Study 23
3.1 Market Analysis 24
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3.1.1 General Environment Analysis 24
3.1.2 Competition nalysis (3Cs Analysis) 27
3.2 STP analysis 40
3.2.1 Segment Marketing 40
3.2.2 Target Marketing 41
3.3. Marketing Mix Strategy 43
3.4 Sales Forecast/Profit Estimation 45
3.5 Marketing Expenses (Sale Incentive) 51
3.6 Conclusion 58
Chapter 4 Investment 59
4.1 Cost of investment 60
4.2 Investment cost 61
4.3 Depreciation Cost 65
4.4 Operating Cost 67
4.5 Administration Cost 69
Chapter 5 Operations 72
5.1 Operations Analysis 73
5.2 Production 74
5.2.1 Product Characteristics 74
5.3 Location 80
5.3.1 Facility Layout 81
5.3.2 Facilities Management 87
5.3.3 Equipment and tools 88
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Chapter 6 Organization / Administration 89
6.1 Management analysis 90
Chapter 7 Financial 95
7.1 Profit and loss statement 96
7.2 Statement of cash flow 101
7.3 Balance sheet 106
7.4 Pay Back Period 111
7.5 NPV and IRR 111
Chapter 8 Risk Management 112
8.1 Risk Management Analysis 113
8.1.1 Competitor risk 113
8.1.2 External risk 113
8.1.3 Internal risk 114
8.2 Financial Risk 116
8.2.1 Risk of sales decrease 5%, 10% and 15% for 5 years 116
8.2.2 Risk of cost increase 5%, 10% and 15% for 5 years 118
8.2.3 Risk of dividend increase 5%, 10% and 15% for 5 years 118
Chapter 9 Conclusion 121
Reference
Appendix
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Content of Figure
Figure 2.1 Art skills 18
Figure 2.2 Martial Art skills 18
Figure 2.3 Musical skills 19
Figure 2.4 Cooking skills 19
Figure 3.1 Bangkok Transit Systems (BTS) 25
Figure 3.2: the innovative materials that can motivate the customers 26
Figure 3.3: How to go to Yamaha Thailand Music School at Sukhumvit road. 27
Figure 3.4: the KPN singing contest in 2011, Thailand. 29
Figure 3.5: the program benefits to help their kids build the skill and confident 31
Figure 3.6: Muay Chaiya student 35
Figure 3.7: Kids Talented Company positioning 42
Figure 3.8: Summary net income for five years. 50
Figure 3.9: Register gift voucher 56
Figure 3.10: Company brochure 56
Figure 3.11: Example of magazine advertisement 57
Figure 3.12: Example of special guest 57
Figure 5.1: Painting and Drawing 74
Figure 5.2: Molding 75
Figure 5.3: Jugglery 75
Figure 5.4: Chiya Boxing 76
Figure 5.5: Aikido 76
Figure 5.6: Kung Fu 77
Figure 5.7: Violin 77
Figure 5.8: Ukulele 78
Figure 5.9: Drum 78
Figure 5.10: Cooking 79
Figure 5.11: Location 80
Figure 5.12: First Floor Format 81
Figure 5.13: Second Floor Format 83
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Figure 5.14: Third Floor Format 84
Figure 5.15: Fourth Floor Format 85
Figure 7.1 Pay Back Period 111
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Content of Table
Table 1.1 Time frame work 4
Table 2.1 Basic course program 12
Table 2.2 Subject courses program 13
Table 3.1: educational populations in every year 37
Table 3.2: Sales forecasting in first year 45
Table 3.3: Sales forecasting in year 2 46
Table 3.4: Sales forecasting in year 3 47
Table 3.5: Sales forecasting in year 4 48
Table 3.6: Sales forecasting in year 5 49
Table 3.7: Marketing expense of 2012 51
Table 3.8: Marketing expense of 2013 52
Table 3.9: Marketing expense of 2014 53
Table 3.10: Marketing expense of 2015 54
Table 3.11: Marketing expense of 2016 55
Table 4.1: cost of investment 60
Table 4.2: Investment cost 64
Table 4.3: Depreciation Cost 66
Table 4.4: Operating Cost 68
Table 4.5: Cost of labor (per month) 68
Table 4.6: Overhead Cost (per month) 68
Table 4.7: Administration Cost for Year 1 69
Table 4.8: Administration Cost for Year 2 69
Table 4.9: Administration Cost for Year 3 70
Table 4.10: Administration Cost for Year 4 70
Table 4.11: Administration Cost for Year 5 71
Table 5.1: Stage of Operating Plan 73
Table 7.1: Profit and loss statement for Year 1 96
Table 7.2: Profit and loss statement for Year 2 97
Table 7.3: Profit and loss statement for Year 3 98
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Table 7.4: Profit and loss statement for Year 4 99
Table 7.5: Profit and loss statement for Year 5 100
Table 7.6 Statement of Cash Flow for Year 1 101
Table 7.7 Statement of Cash Flow for Year 2 102
Table 7.8 Statement of Cash Flow for Year 3 103
Table 7.9 Statement of Cash Flow for Year 4 104
Table 7.10 Statement of Cash Flow for Year 5 105
Table 7.11 Balance Sheet of Year 1 106
Table 7.12 Balance Sheet of Year 2 107
Table 7.13 Balance Sheet of Year 3 108
Table 7.14 Balance Sheet of Year 4 109
Table 7.15 Balance Sheet of Year 5 110
Table 7.16: NPV and IRR 111
Table 8.1: Summary of risk of sales decrease 5% for 5 years 116
Table 8.2: Summary of risk of sales decrease 10% for 5 years 117
Table 8.3: Summary of risk of sales decrease 15% for 5 years 117
Table 8.4: Summary of risk of cost increase 5% for 5 years 118
Table 8.5: Summary of risk of cost increase 10% for 5 years 118
Table 8.6: Summary of risk of cost increase 15% for 5 years 119
Table 8.7: Summary of risk of dividend increase 5% for 5 years 119
Table 8.8: Summary of risk of dividend increase 10% for 5 years 120
Table 8.9: Summary of risk of dividend increase 15% for 5 years 120
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Chapter 1 Introduction
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Chapter 1 Introduction
1.1 Background and Significance of the Project
According to 1(Statistic 2551 Bangkok, 2551) Bangkok has the primary student over
246,104 people in only one province that meaning this is the appropriate place to stared the
business with the large target group as the primary student especially with in Sukhumvit26
near Prompong BTS is not far away from Bangkok International Preparatory and Secondary
School2, The Primary School caters for students from 3 to 11 years of age now approaching
650 students and more over 10 primary school3 in Klong-Toey area. So, this is the
opportunity to investment in Kids Talented business that available both of area and
transportation which connecting people surrounding Bangkok.
So, we prefer the Kids talented, tutor school for pupil who is the younger than finding
their talent by themselves, we prefer to providing the complex course in art science including
Martial art, Music, Painting, Drawing, Jugglery and cooking to be the manual choice. The
children going to study and have the opportunity to trying performing in every department for
first course and we strong believe that lead the pupil to considerate what they want to be in
the future and what is the conceal talent in their life. This course is support the confident of
children although they don‟t want to be the artist but this skill will support their occupation in
the future certainly.
Reference:
1. (2551). Statistic 2551 Bangkok:
http://office.bangkok.go.th/pipd/07Stat(Th)/Stat(th)51/00_index/index_2551.pdf
2. Bangkok International Preparatory and Secondary School:
http://www.bkkprep.ac.th/index2.php?menu=4&sub=5&sub_id=
3. Name list of the primary school in Klong-Toey area: http://www.thaidaddy.com/Thai-Kid-
Anuban-Center-10110.html
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1.2 Project objectives
To study about tutor school business.
To study possibility of tutor school business in the future.
To study and analyze the marketing and financial risk feasibility in tutor school
business.
To analyze competitors of our business.
1.3 Benefits of Project
To know the benefit tutor school business.
To know the trends of tutor school business.
To know the Marketing analysis process and competitors of our business.
To know the process, plan and structure when doing business in real situation.
To know the methods for making high in sale tutor school.
Able to apply the plan for getting high profit/return on investment.
Able to plan and manage the business to success.
The plan is most feasible and high success in real business that able to guide in the
future.
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Table 1.1 Time frame work
November December January February
Activities Week
1
Week
2
Week
3
Week
4
Week
1
Week
2
Week
3
Week
4
Week
1
Week
2
Week
3
Week
4
Week
1
Week
2
Week
3
Week
4
Study and prepare for topic submission
Study about market of our business
Vision and mission
Planning strategic
Distribution duties for each department
Analyzing competitor
Desire school and study cost of equipment
Set the price and advertise
Set standard quality of service
Summary all of them
Analyzing about finance
Analyzing market for developing
Planning to improve the strategies
Study the risk of business and finance
Conclusion of project feasibility.
1.4 Activities and Time frame of study
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Chapter 2 Industry Profile
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Chapter 2 Industry Profile
2.1 Nature of industry
According to Towards a Learning Society in Thailand1, Thailand Education (The
Thai education system) there are over 37,000 Educational Institutions and nearly 20 million
students in the Thai education system. The Thai Education system consists of 12 year free
basic, beginning the basic education from 6 ages. The Basic education in Thailand is divided
into 6 years of primary schooling, followed by 3 years of lower secondary and 3 years of
upper secondary schooling. In 2003, compulsory education was extended to 9 years, with all
students expected to complete Mattayom 6. The eight core subjects form the National
Curriculum including Thai language, mathematics, science, social studies, religion and
culture, health and physical education, arts, careers and technology, and foreign languages.
Flexibility is built into the curriculum in order to integrate local wisdom and culture, so that it
is consistent with set learning standards in each of the core subject groups. The promotion of
thinking skills, self-learning strategies and moral development is at the heart of teaching
and learning in the Thai National Curriculum. Early Year Education, over 74% of children,
aged 3 to 5 receive early childhood education.
According to The Power of the First Five years of Early Childhood Education2, On
the eve of the new century, education is an utmost important process in human cultivation to
bring up and open the human mind in order to adjust to the ever changing world. The
research has found that nothing is as wonderful as an infant's brain and each child's brain has
its own potential. There are a billion cells in a new born baby's brain at birth. Early childhood
education between 0-5 years of age is a most vital stage as it is fundamental to all ages of
learning. The firmer of foundation, the higher a building may be built. If children's brains,
during these years, are neglected, the chance for further development is slim. It is much more
difficult to learn during the adult age, unless stimulated brain cell interaction has occurred
1
Towards a Learning Society in Thailand;
http://www.bic.moe.go.th/fileadmin/BIC_Document/book/intro-ed08.pdf
2 The Power of the First Five years of Early Childhood Education;
http://www.edthai.com/reform/mar22c.htm
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during the earlier childhood age. Education researchers believe that learning through playing
and feeling is active learning and is a significant factor in bringing out the potential of each
child. The teacher's role has changed from teaching children directly, to that of arranging
children within an atmosphere that stimulates them to learn, to encourage and evoke learning,
while presenting opportunities to express and interconnect ideas and to observe children the
way they are naturally.
According to National Institute for Child and Family Development1, Mahidol
University; the results confirm that the human brain grows and develops most rapidly during
the early before age 6 years, the children can learn faster more than any time of life. So the
family need to support about a good learning experienced for the base learning in long term.
Laying the foundation for the children in the beginning especially the first 3 years are
important, parents can be a good model for discipline and responsibility. Each child has a
mood and feel different and increase with age, they will have to learn to think of speech and
expression that is different from the original. Parents must always be followed to understand
them and makes adjustments to ensure proper care.
The children‟s skill schools help to development initiation and personality of the
children. Difference subject will teach for difference proposes.
Art skill help for creativity, create the imagination, and development though of
the child.
Music skill help the child for assertive, exercise their mind about memory,
listening and improve self confidence.
Cooking skill provides to working as a group that the child have participation
and learn about Co-existence in society
Martial art skill help the child for improve their muscle, train for good healthy
and good personality.
1
National Institute for Child and Family Development;
http://www.factsforlifethai.cf.mahidol.ac.th/learning/index.php
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According to Guide to Early Childhood Education Program (2003)1, the conception
of learning for Early Childhood 3-5 years, human have to learn from their experience that
affect to behavioral changes, child must be made the interaction between other people and
environment around them by themselves. So the environment is important for children
learning because learning is fundamental to the development of higher level, and we learned
from naturally occurring prior to coming to school.
Development of innovative idea in school age (6-12 years) which school age has
preparation physical, emotion, social and intelligence. The Child should get good
environment support development of the child in every aspect. The child will be adept to the
new experience or new environment smoothly. They can think and solution problem by
themselves. Because of this age must to go to school, they want more learned that begin to
learn things around them and then find experience for them. For children, which just entre to
school they will can good learn. School have been put environment or activity for the
children have movement of body and participation in activities always. That is enhance the
intelligence of children is very much. Children this age will begin to learn the world present,
like excitement, satisfied new things, want to know anything from outside home that are learn
from teacher, friend. The children are eager to learn and try to do things that he can do it
successful and want get the acceptation from other. So the parents should be help them feel
have good, have ability by encouraging children to do things that they can do it best. Find
good point of them and compliment it because they will feel must to more diligence.
Learning skills of children is a characterization of the muscle is coordinate of hand and eye.
Social skills in group friend and language skills are very important also. From researched of
department of mental health stated the child age 6-8 years have creative imagination to more
truth, start describe that they think to word, love in learning and want experience which
challenge and fun. The child age 8-10 years can create something by unique abilities, can
compose questions, want to know more and imitate idol of them. The child age 10-12 years
like to researching, experimenting, have concentration or interest longer. Girl like to learn
1 Guide to Early Childhood Education Program (2003);
http://school.obec.go.th/sup_br3/cr_03.HTM
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from books and plays role play. Boy like to learn from experience (such as games), this age
have growth in the arts and music.
From this research found this age have important for child in learning skills and
development intelligence. That is brain can develop rapidly and fully.
References:
สมพร อนทรแกว และ อมรากล อนโอชานนท. (n.d.). พฒนาความคดสรางสรรคใหวยซน. Retrieved February 15, 2012,
from http://www.iqeqdekthai.com/know/learn/learn20.htm
เบญจรตน นชนาฏ and et al.(2012). พฒนาการของเดกวยเรยน 6-12 ป. Retrieved February 15, 2012, from
http://www.gotoknow.org/blog/bigbenjnicfd/305008
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2.2 Situation of Industry
Nowadays, Thailand has many children‟s skill schools that provide various skills for
children learning. Each school has the same purpose are development skill of the children to
guideline what the child can do best in the future and make the appropriate environment that
better for children learning. The example of famous children‟s skill schools are KPN Music
Academy, Yamaha Thailand Music School (SiamKonlaKarn Music School) and the little
gym company. The parents trust to send their child to learning with a professional in each
branch and certain that the child has to development their skill with appropriate environment.
The motivation that parent sent their child to learn with profession before have basic
education course of government are they want to practice their child to be a good person in
society, can compatible with other people and practice to be a leadership. The children have
to learn well between 0-5 years of age because this is a most vital stage as it is fundamental to
all ages of learning. So, the children‟s skill schools is the best way that children can learn
with professional in appropriate place and let they tike to learn since early. Thailand has
many contests to show the talent of children that urge family support their child to get what
the talent they have? So how the children know their talent? The Trainer is TV reality show
that the kid‟s has to play their talent to create the opportunity for build their dream. The kid‟s
has to audition first and if they pass the test they will have to learn with the difference success
trainers. All of trainer has many experience and famous about their job such as singer, actor,
and model. So the school of talented kids is the way to practice the kid‟s talent to make their
opportunity for the future. In Thailand has many school of talented kids but we try to do the
difference. Our school provide many skill for the kid‟s choose their own talented with the
freedom. The kid‟s has to learn about their interest and choose their own talent.
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2.3 Product and Service
Product
Kids Talented Company offer the school of talented kids to find there talented by our
program that including four basic skill for children, First, art skill such as Drawing, Molding
and Jugglery, Second, martial art skill such as Muay chaiya, Aikido and Kung Fu, Third,
musical skill such as Violin, Ukulele and Drum, Fourth, cooking skill such as Cookie,
Cupcakes, Jelly custard (can be coconut, pumpkin, etc) and stuffed chicken curry puff pie
(can be bean, taro, etc). Therefore we also have basic course and major course, basic course is
student try to find talented before choose their like or course beginning to learn of their
program. Major course is specific of their skill by have basic already. In addition we have
teachers who specialize in different skills and all of program that we offer will open the
opportunity to the children who love to choose their own talented with the freedom.
Service
Nowadays service is the contribution to attract the customers. Kids Talented
Company provides various programs that are specially designed to suite the different age
group and different their like. Each program has its own focus and interesting activities which
will enhance your child's physical, mental and social skills that customer can choose by
themselves, it depends on the price that we agreed. Kids Talented Company opened in
everyday and we have course on Saturday and Sunday start at 8am to 5pm. We also have
room for rent to prepare to play violin, drum, ukulele and dance and etc, on Monday to Friday
start at 5pm to 9pm.
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At Kids Talented Company we focus on four skills and have course to teach in each skills
divide as follows:
Subject / Group 1 2 3 4 5 6 7 8 9 10 Mark
Drawing Begin Each of
group
learn
from the
begin and
follow the
subject
schedule
(10
subjects)
Molding Begin
Jugglery Begin
Chaiya boxing Begin
Aikido Begin
Kung Fu Begin
Violin Begin
Ukulele Begin
Drum Begin
Cooking Begin
Table 2.1 Basic course program
Basic course is the course that student trying to find their talent, the package provide 10
subjects to student learn before choose their interest.
*2hr. per subject, 5 week per course
Saturday 60 students (13.00-17.00), Sunday 60 students (13.00-17.00)
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Subject
Hour Price Student
Saturday Sunday
Drawing 10 (2hr. per week) 2,000 32 32
Molding 10 (2hr. per week) 2,000 32 32
Jugglery 10 (2hr. per week) 2,000 32 32
Chaiya boxing 10 (2hr. per week) 3,000 24 24
Aikido 10 (2hr. per week) 3,300 24 24
Kung Fu 10 (2hr. per week) 3,300 24 24
Violin 10 (2hr. per week) 2,500 24 24
Ukulele 10 (2hr. per week) 2,000 36 36
Drum 10 (2hr. per week) 3,000 6 6
Cooking 10 (2hr. per week) 3,000 20 20
Table 2.2 Subject courses program
*Saturday (8.00-12.00), Sunday (8.00-12.00)
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Teacher Profile
Drawing Teacher
Name: Kru Kokiet Wachiralerpan
Graduate: Pohchang Collage
Molding Teacher
Name: Kru Kanokwan Pongkunmoon (Kru Whean)
Work in the past:
-Babysitter in nursery of Kluaynamthai Hospital in 2010.
Jugglery Teacher
Name: Kru Wutthiwet Hiranmas
Work in the past:
-The president jugglery club of Sarawitthaya School in 2007.
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Chaiya boxing Teacher
Name: Kru Napapoh Pramon (Kru Preang)
Work in the present:
-The own training centre Muay Thai Chaiya call
“Barn Kru Preang”.
Aikido Teacher
Name: Kru Kanokwan Srichiya (Kru Tun)
Work in the present:
-The own training centre martial call “Autthayut Club”.
Kung Fu Teacher
Name: Laoshi Zhu Qiguo
Work in the present:
-The own “Thai-Chinese Shaolin Kung Fu School”.
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Violin Teacher
Name: Kru Picha Promyong (Kru Khen)
Work in the past:
-was concert master and trainer of Chiangrai Youth Orchestra
-A scholarship to train violin at Belgium and joint practice
with the professional band of Holland.
-Was show in concert charity of Embassy of Belgium.
-Was show in concert with famous musicians such as Richard
Harvy and Composer, and famous conductor‟s Bill Cornor
Ukulele Teacher
Name: Kru Naluepat Pingmuang (Kru To)
Work in the past:
2007-2008 work in RS Public Company Limited
Drum Teacher
Name: Kru Nuttawut Amornlertwit (Kru Jame)
Work in the past:
-2003 get award the second of Music Sunshine Contest.
-Get award the third of Cool Club Music, and get awards is
the best show live.
-The best drummer of Music Boom Contest, get vote from
drummer 32 band who contender.
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Cooking Teacher
Name: Kru Sariya Ruttanaphum (Kru Music)
Work in the past:
- The president domestic science club (bakery and beverage type) of
Sarawitthaya School in 2005.
- 2005 the winner competitive activity “Som Tom Herb High-Tech”
exhibition 50 years of Samsen Witthayalai School.
- 2006 The winner competitive food activity “Patthai Vegetables,
Herbs” for high school at Samsen Witthayalai School.
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Program
Figure 2.1 Art skills
Figure 2.2 Martial Art skills
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Figure 2.3 Musical skills
Figure 2.4 Cooking skills
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2.4 Vision of Kids Talented Company
Within 5 years, the Kids Talented Company hopes to be a famous company that
customer trust and receive many customer loyalties. Customers accept about quality and
service that will be improved and prepared the children to find their need in the future. We
created skills for attract our customers to meet the best of service. The key thing, we wish the
customers have funny and to be happy when to learning of Kids Talented Company.
2.5 Mission
We are producer of skills to provide professional services with talented quality in
reasonable price and taking into account the knowledge of consumers are important. And we
provide good service, good teacher and difference interest skills and consistent with the needs
of consumers.
2.6 Business Strategy
2.6.1 Corporate Strategy
1. Growth Strategies: Kids Talent Company using Concentration Growth Strategy.
Concentration Growth Strategy
Our company uses a Concentration Growth Strategy when we see opportunities to
market. Our company is dedicating to survey, marketing, and customers requirement that get
their child have more skills of talent. We will focus on growth in the vertical by which we
will be both the owner and operator to investment.
2. Stability Strategies
Kids Talent Company try to apply profit strategy into business because of if our
business reduce the costs of unnecessary such as wages or expense are miscellaneous. Our
business will profit increase but the strategy that we use this grant does not mean that our
quality will go down. We continue to develop maintain the standard of our product to serve to
customers.
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3. Retrenchment Strategies
Kids Talent Company will use turnaround strategy if our business has loss income.
We will decrease activity or operation in our company less than original or reorganization
and reemployed. May be, we will cut some facilities that not necessary.
2.6.2 Business Level
The aim of our company is try to improve positioning in competition market of art
and talent institutions. Kids Talent Company is developing strategy under objective,
corporate strategy and business strategy by aim to increase profit of course of learning.
1. Competitive advantages
Kids Talent Company has differences from other because we provide professional in
each skills to teach our students and service mind to make customer satisfy and delight. The
transportation has convenience because we placed into central town of Bangkok.
2. Cost leadership
Set the strategy that aim to make standard price of course. Because, we have to set the
price appropriate with schedule of teaching. And service also provide to students follow our
pattern.
3. Quick-response
Because of our business have many competitors. So we have challenge with
competitors in term of customer‟s number and sales. Then or company has quick response of
customer‟s awareness to learn our course. We try to update the new skill of any ability to get
better of students.
4. Focus
The main target market of company is growing child (6-12 ages). We try to focus in
several groups as direct interest about talent. And in the future we plan to expand our target
market in kids under original.
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2.6.3 Functional Level Strategy
We try to use resources of company to get highest efficiency by each department of
course; we will develop strategy of department under concept strategy of business strategy.
All of departments are part of customer value and competitive advantage by concern about
quality, efficiency and value of teach to customers.
1. Marketing
Our company use marketing by concern about customer satisfaction and use
appropriate cost and our strategy is quick respond in every situation. And we plan to develop
our products and service in every year.
2. Production
Operations of company set the course in quality and match with age of students. We
will provide and manage students get better.
3. Research and development
We will provide questionnaires to student and their parent for learn about teaching of
teacher in each skill. And we will study about development of student in their talent.
4. Accounting
Our company has finding information and news of current trend for easy to making
decision, reduce expense to compile information, and information also available.
5. Financial
We set strategy by concern with survival, growth and flexible about financial of our
business to make maximize profit and get return on investment rapidly
6. Human resources management
Our company chooses professional in each skill that will provide to students. And we
will employ for tutor who have match skill for learn with professional and teach instead
professional in usually days of office hours.
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Chapter 3 Market Feasibility Study
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Chapter 3 Market Feasibility Study
3.1 Market Analysis
3.1.1 General Environment Analysis
The Generate environmental analysis in our business planning commonly refers to the
conditions that related with internal and external factors in our company. Moreover, our
company consider about the effect of competitors such as sales, market, costs, and so on. The
Internal environment is following: culture and behavior of our employees, management
strategies/tactics, and others. The external environment contains the customers, suppliers,
competitors and other factors affecting the operation of a certain business which is
uncontrollable. These are often grouped into kinds of factors, such as the PEST analysis,
which stands for Social, Technology, Economic, and Political factors that might affect our
company. They might be worldwide trends, or specific local market trends.
Political Factors
Politic has directly influence on investment side and business entrepreneurship because
the politic will indicate how is going on economic in our business and our country. So, the
government has a policy to reduce the loan rate and personal income tax rate to help small
and medium enterprise to be continuing. Thus we should change the crisis as an opportunity
by creating promotions for attractive the customers come to our company (Ministry of
Finance, 2010).
Economic Factors
The economic in Bangkok is very growing rate and high investment in term of the
business investment such as hotel, restaurant, amusement, entertainment, manufacturing and
so on. Moreover, we chose Sukhumvit 26 in Bangkok for investing our business because we
expect to gain the more income from there. However, we have more competitors in among
famous companies and long time located. So we have to consider the economic factor for our
new business entrepreneur in Bangkok. The service sector has continued to do well in
Thailand. From the result of the case studied, Kids Talented Company will generate income
to local community and grow economic of province where is located the central of Thailand
(Thailand‟s Economic Growth, 2010-2011).
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Social Factors
People in Bangkok have become more luxury society more than countryside and
materialism. Nevertheless, the whole family in Bangkok will be the medium class and upper
class. Moreover, people can go our company by getting on the Sky train or Bangkok Transit
System (BTS) at Ari Station. It is the one of convenience way to go there. Most of people in
Bangkok are usually go to any destination by Sky train more than taximeter and private car
because it has cheap price and fast. Then our company focuses on the people in Bangkok who
like an interest activity such as learning ukulele, learning art, and so on. This cause wants to
make customer feel like the first impression into our company surrounding because our
company has a modern style and already to provide fully the function.
Figure 3.1 Bangkok Transit Systems (BTS)
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Figure 3.2: the innovative materials that can motivate the customers
Technology Factors
At the present time, technology is the vital factor for bringing innovative materials to
support in business industries such as 3D television, computer, wireless, 3G, and so on.
Moreover, it leads technology to be the educational tools in teaching; for example, the
students can learn through the video conference or web site (www. youtube.com).
Furthermore, we can lead the social network to advertise our company and they can also
measure how about our teaching.
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3.1.2 Competition Analysis (3Cs Analysis)
Competitor Analysis
Direct competitor of Kids Talented Company has four competitors including with;
Figure 3.3: How to go to Yamaha Thailand Music School at Sukhumvit road.
1. Yamaha Thailand Music School1
Product: Drums, Flute, Guitar, Saxophone, Keyboard, Piano
Price: All over 3500 Baht – 4600 Baht per course
Place: Soi Sukhumvit 39, Bangkok
Promotion: Free learning materials
Monthly sales: 100,000 – 500,000 baht
Customer capacity: 25 persons
Facility: magazine, rest room, television, less-car Park
Advantage: Many branches to cover in Thailand, famous brand.
Disadvantage: Expensive courses.
1 Yamaha Thailand Music School:
http://www.yamaha.in.th/yamahanew/school.network.main.php?zone=Bangkok
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This competitor is very strong because the school has been start for long time than us.
Furthermore, strength of Yamaha Thailand Music School has many branches that covered
part of Thailand. On the other hand, Kids Talented Company has the great price and quality
than them because we hire many best instructors who have a reputation and more experiences
in Thailand. However, they also has weakness about services because they have not enough
employees when many customers coming and haven‟t enough car park for customers. So, this
is the opportunity to Kids Talented Company because our employees are trained and enough
to serve services to customers.
2. KPN Music Academy1
Product: Ukulele, Voice, Piano, Drum, and Thai music.
Price: Ukulele, Piano, and Drum are 4590 baht per course,
Voice is 9500 baht per course.
Place: Soi Sukhumvit 55, Bangkok
Promotion: no
Monthly sales: 150,000 – 520,000 baht
Customer capacity: 34 persons
Facility: Toilet, car park, DVD player, Living room.
Advantage: High quality, Popular among teenager, famous brand, and great event.
Disadvantage: Expensive courses, only locate in towns.
1 KPN Music Academy: http://www.kpnmusic.com/
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Figure 3.4: the KPN singing contest in 2011, Thailand.
KPN Music Academy has reputation in Thailand; moreover, they have many branches
around 30 places in the part of Thailand. As a result, this is strength of KPN that is affected
on our company. In addition, KPN has the best activity by organizing the KPN singing
contest every year because they want to push the pupil for being the Artist in the future
career. Nevertheless, KPN provides the fewer car parks in Soi Sukhumvit so it is a big
problem for inconvenience to customers. KPN has more expensive pricing so some
customers don‟t want to learn there. Therefore, it is the great opportunity to gain the new
customers to our company because our company has a chip price more than other competitors
and facilities.
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3. The Little Gym Rama 31
Product: Motor Skill Development made Fun, Flip/Hotshot
Price: 2200 baht / month, Membership fee 3200 baht included 5400 baht
(Remark: Useful life only 1 year)
Place: Central Plaza Ratchada Rama 3, 7th floor, Bangkok
Promotion: Free Trial Program
Monthly sales: 50,000 – 400,000 baht
Customer capacity: 20 Childs
Facility: magazine, rest room, television, car park, department store
Advantage: Good take care, trustable, and safety.
Disadvantage: Less branches
1
The Little Gym Rama 3: http://www.thelittlegymrama3.com/
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Figure 3.5: the program benefits to help their kids build the skill and confident
The Little Gym Rama 3 Bangkok provides various programs that are specially
designed to suit the difference age group. Each program is very interest activities which will
enhance their child‟s physical, mental and social skill. On the other hand, they have a few
program and less choices for customers. Therefore, some programs are same our programs as
the Thai boxing, Aikidi (little girls) and Kung Fu. Kids Talented Company has already many
alternatives to choose and the tables are available enough to serve customers.
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Competitor Analysis
Indirect competitor of Kids Talented Company has 3 competitors including with;
1. E-muzic institution 1
Product: Classic Guitar and Electric Guitar
Price: Classic Guitar and Electric Guitar are 2000 baht / month.
(Studying once a week, only an hour)
Place: Soi Senanicom 1, in front of TMB bank, Bangkok
Promotion: no
Monthly sales: 25000 – 40000 baht
Customer capacity: 12 - 15 persons
Facility: Toilet, car park.
Advantage: Good amenities and cheap cost.
Disadvantage: Only branch and less advertising.
Although E-muzic is the small music constitution and normal style, but they use the low –
price more than competitors. This school is not attracting the customers as much as we can
make good than them.
1
E-muzic institution: http://www.e-muzic.net/
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2. Neo Kids (Nursery & Play Group)1
Product: Creative of Art, meditation, learning through media players.
Price: Art & Craft 1400 baht / month, Nursery 6500 baht / month
Activity fees 500 baht per day
Place: new Petchaburi Rd., All Seasons Place CRC Tower, Bangkok
Promotion: no
Monthly sales: 50000 – 100000 baht
Customer capacity: 15 – 20 Childs
Facility: Toilet, car park.
Advantage: Good taking care, trustable, and safety.
Disadvantage: fewer branches
Neo Kids has only two branches in Bangkok, Thailand. They focus on niche market
because they lack of the advertising their brand; on the other hand, Kids Talented
Company have many activities and innovative materials more than them. Therefore, Neo
Kids is indirectly competitor to share target market.
1
Neo Kids (Nursery & Play Group): http://www.neokids.co.th/main_01.html
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3. Baan Chang Thai Arts and Muay Chaiya1
Product:
-Art for Kids, Drawing and Painting, Thai Painting, Thai Puppet Making, Muay Chaiya.
Price:
Art for kid 3000 baht / 12 Lessons only on Saturday & Sunday
Drawing & Painting 3000 baht / 12 Lessons only on Saturday & Sunday
Thai Painting 3000 baht / 12 Lessons only on Saturday & Sunday
Thai Puppet Making 5000 baht / 12 Lessons only on Saturday & Sunday
Muay Chaiya (Only Childs) 800 baht / 4 Lessons only on Friday,
Saturday and Sunday
Muay Chaiya (Special Lesson) 10000 baht / 12 Lessons. Arrange
Time: when suitable for you.
Place: Sukhumvit 63 Rd., Bangkok
Promotion: no
Monthly sales: 55,000 – 150,000 baht
Customer capacity: 17 – 28 Childs
Facility: Toilet, car park, television, magazine
Advantage: Famous brand, safety, and good taking care.
Disadvantage: Expensive cost and fewer branches.
1
Baan Chang Thai Arts and Muay Chaiya: http://baanchangthai.blogspot.com/
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Kids Talented Company has a stronger competitor which is Baan Chang Thai Arts
and Muay Chaiya. They have many customers in each day especially the little boys and girls
who actually want to learn Muay Thai. Nevertheless, our company has innovative materials
and safety for young boys and young girls more than them.
Figure 3.6: Muay Chaiya student
Customer Analysis
Target group of Kids Talented Company focuses on the child from 6 – 12 years old in
Bangkok, Thailand. Our company is the most convenience center of entertainment for
children. Moreover, the parents can bring child by getting on the Skytrain or BTS. They can
trust our staff that is safety area for their child because the staffs will take a good care of their
child in every minute. In addition, we provide a good service such as Living room, good
manner of staff, Positive attitude, and so on.
At the present time, we considered on healthy of child as a good quality life more than
the price. Therefore, we attend to gain the trustworthiness of parents and use fully our service
as well.
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According to Chiang Kuun (2009)1, the educational management in 2008-2009 was
increased in term of the educational populations in every year.
Level of education
2008 2009 2010
Before the elementary
education
Number of population
(3-5yr.)
2,913,247 2,942,956 2,897,990
Number of students 1,753,331 1,784,262 1,770,361
Ratio of students:
Population
60.18 60.63 61.09
Primary education
Number of population
(6-11yr.)
5,764,327 5,742,740 5,766,500
Number of students 5,583,394 5,388,445 5,440,975
Ratio of students:
population
96.86 93.83 94.35
Secondary education
Number of population
(12-14yr.)
3,118,477 3,049,496 2,969,974
Number of students 2,765,117 2,774,032 2,786,958
Ratio of students:
Population
88.67 90.97 93.84
1
Chiang Kuun, (15-11-2009). Educational statistics of primary students in Thailand. Retrieved from:
http://witayakornclub.wordpress.com/2009/11/15/2-
%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%88%E0%B8%B1%E0%B8%94%E0%B8%81%E0%B8%
B2%E0%B8%A3%E0%B8%A8%E0%B8%B6%E0%B8%81%E0%B8%A9%E0%B8%B2-
%E0%B8%87%E0%B8%9A%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%A1%E0%B8%B2/
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Primary education &
Secondary education
Number of population
(6-14yr.)
8,882,804 8,792,236 8,736,474
Number of students 8,348,511 8,162,477 8,227,933
Ratio of students:
population
93.99 92.84 94.18
High school education
Number of population
(15-17yr.)
3,169,113 3,176,570 3,161,962
Number of students 1,934,968 1,966,878 2,029,040
Ratio of students:
population
61.06 61.92 64.17
Number of general
education students
1,164,924 1,204,068 1,247,289
Number of vocational
education students
770,044 762,810 781,751
Summary of the basically
education degree
Number of population
(3-17yr.)
14,965,164 14,911,762 14,796,426
Number of students 12,036,810 11,913,617 12,027,334
Ratio of students:
population
80.43 79.89 81.29
Table 3.1: educational populations in every year
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Competitive Analysis
In our area, there are many competitors in the market because they have the same target
group that is child. Most of our competitors have the weaknesses about the narrow area of
company and have not enough car parks for customers. So, when we know the status,
strengths, and weaknesses of our competitors. We can plan the strategies that concern about
products and services of high quality and healthy to make word of mouth by using the
customers to advertise our company. Then Kids Talents Company also has brand royalty. We
will try to set our plan and strategy able to change along with current situation and trend in
easily to provide products and services for support customers requirement so that makes our
company increase number of sale and profit.
From other sites of competitors business, they have advantage over our business in term
of customer loyalty and more branches that covered almost areas in Thailand. According to
KPN Music Academy (2012)1, they try to expand the new branches to provincial such as
Hadd Yai in Phuket, Surin, and Ayudtaya. Moreover, they identify only the niche market in
Thailand. Therefore, they will not extravagant to invest others provincials like the other
brands.
We want to compare with another brand that is “Yamaha Music School2”. They have
more branches that are covered in term of the music institution field in Thailand. As a result,
they have both positive effect and negative effect in managing their business. For instance,
they can get more income from other branches in Thailand; on the other side, they must
spend more money in term of managing expenditures cost.
1
KPN Music Academy (2012): http://www.kpnmusic.com/academy/branches.html
2 Yamaha Music School: http://www.yamaha.in.th/yamahanew/school.network.main.php
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Market Distribution Channel
Kids Talented Company has used many ways to promote our company including
providing the special activities, billboards, magazines, newspapers and brochures. Firstly, we
hire the organizers to set up the theme and even whole event. In first year, we will provide the
grand opening by inviting the celeb to be the channel to promote our company. Next year, we
will continually hire the special guests for promoting our company in every summer.
Secondly, we use the BTS billboard company to promote our company in each month as long
as we can. As a result, the BTS area is the best alternative to motivate our target group and let
them know why our company has obviously promoted to customers. Thirdly, we hire the
Praew‟s magazine to advertise our company in each month because there are many people to
read the Praew‟s magazine every week so we expect to gain benefit from this channel.
Fourthly, we hire both Bangkok Post newspaper and Thairath newspaper to advertise our
company; furthermore, we expect to increase our income and benefits as well. The parents
read the newspaper in daily life; likewise, they will always follow the news as a matter of
course. Lastly, we distribute the brochures through the 10 schools around sukhumvits such as
Wattanasatit School, Anubansriwathana School, Pipatthana School, and so on.
References
www.wattanasatitschool.com/
http://anubansaithong.com/10090008/
http://www.thairath.co.th/corp/ads
www.praew.com/
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3.2 STP analysis
3.2.1 Segment Marketing
Kids Talented is the Art school that focuses on the complex of art science including
Martial art, Music, Painting, Drawing, Jugglery and cooking that provide to people who ever
have the experience to make a decision. So, Kids Talented was providing about segment by
use criterion as follow.
1. Demographic:
- Unlimited gender.
- Limited ages.
- Several of Career there are parents of pupil student.
2. Geography:
- Area around Bangkok province especially available to use BTS in transportation.
-School around the area of Klong-Toey area
3. Behavior:
- Readiness of money to purchasing.
- Focus on steady customers
- Don‟t have experience before take a basic course.
- Loyalty to our school.
- Intention to purchase and want to improve ability of their children.
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3.2.2 Target Marketing
Kids Talented Company focuses on the children‟s who have 6-12 years old. This
target is the period of learning the new thing especially educational experience. As a result, it
makes them to continually study toward the future. Children can learn the right way by
trainer who have more experiences and can understand the child‟s mood tore attitudes.
Moreover, Kids Talented Company is still located the center of Thailand, Bangkok. The
parent can take their child to our company easily. Therefore, we expect plentifully to gain
more children to learn the courses at our company.
Main Target Marketing: Students of elementary education
Secondary Target Marketing: People all of proper for gender and age who live in area
around our company
Future Target Marketing: Expand into other province such as Chiang Mai,
Khon Kaen, Nakhon Ratchasima, and Phuket.
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Kids
Talented
Company
Positioning Marketing
Figure 3.7: Kids Talented Company positioning
The positioning of Kids Talented Company is base on high quality and medium price
that make customer interesting. In our company have many subjects provide for student that
make Kids Talented Company is different from other kid‟s school. Kids Talented Company is
a center of learning about Drawing, Musical instrument, Martial art, Invention and etc. Our
company provided specialists on each subject to teach it make our company has high quality.
High quality
High price Low price
Low quality
KPN
Yamaha
little gym
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3.3 Marketing Mix Strategy
Product
Our company has more great instructors who can teach a child to be a good quality in
the future. Our company divided the product into 4 type, including art; Drawing, Molding,
Jugglery, martial art; Chaiya boxing, Aikido, Kung Fu, musical; Violin, Ukulele, Drum, and
Cooking. Moreover, we provide the basic course for student try before choose to learning the
class that they interesting. Then we already provide the best service to customer as the first
impression.
Price
Our company set the suitable price for common customers. Each course has 10 hour
to learning and the especially basic course that we provide for student learns all of subject in
interesting price.
The price of subject per courses:
Basic course 4,500 baht per courses
Drawing 2,000 baht per courses
Molding 2,000 baht per courses
Jugglery 2,000 baht per courses
Chaiya boxing 3,000 baht per courses
Aikido 3,300 baht per courses
Kung Fu 3,300 baht per courses
Violin 2,500 baht per courses
Ukulele 2,000 baht per courses
Drum 3,000 baht per courses
Cooking 3,000 baht per courses
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Place
Kids Talented Company is school of talented kids focus people who interest and want
to learn about Drawing, Molding, Jugglery, Chaiya boxing, Aikido, Kung Fu, Violin,
Ukulele, Drum, and Cooking. So, the place of Kids Talented Company is Sukhumvit 26
nearby BTS Prompong Station. This is a good location for our business because it
comfortable for customer to come and easy to find our company because we try to show the
name of company easy to remember and easy to understand the vision of company.
Contact us
Address: 133 Sukhumvit 26 road Bangkok, Thailand 10110
Telephone Number: (+66)844543914
Fax: 02-9280906
Website: http://www.kidstalented.com
E-mail: [email protected]
Face book: http://www.facebook.com/pages/KIDS-Talented
Company/243896339025854?sk=wall#!/pages/KIDS-Talented-
Company/243896339025854?sk=wall
Promotion
- The company provides a free school bag for the new customer in first register.
-if customer continually registers the course, they will receive the free hour room rental.
(Out of study schedule)
-We have special guest for guideline how to successful in studying every summer.
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3.4 Sales Forecast/Profit Estimation
Sale on
product year 1 January February March April May June July August September October November December Total
Basic course - 202,500 202,500 202,500 202,500 202,500 202,500 202,500 202,500 202,500 202,500 2,025,000
Drawing - - 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 480,000
Molding - - 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 480,000
Jugglery - - 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 480,000
Chaiya boxing - - 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 540,000
Aikido - - 59,400 59,400 59,400 59,400 59,400 59,400 59,400 59,400 59,400 59,400 594,000
Kung Fu - - 59,400 59,400 59,400 59,400 59,400 59,400 59,400 59,400 59,400 59,400 594,000
Violin - - 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 450,000
Ukulele - - 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 54,000 540,000
Drum - - 13,500 13,500 13,500 13,500 13,500 13,500 13,500 13,500 13,500 13,500 135,000
Cooking - - 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 450,000
Total - - 676,800 676,800 676,800 676,800 676,800 676,800 676,800 676,800 676,800 676,800 6,768,000
Table 3.2: Sales forecasting in first year
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Sale on product
year 2 January February March April May June July August September October November December Total
Basic course
303,750
270,000
320,625
320,625
303,750
270,000
270,000
270,000
270,000
320,625
303,750
270,000
3,493,125
Drawing
52,500
67,500
67,500
67,500
64,500
64,500
52,500
52,500
52,500
67,500
64,500
52,500
726,000
Molding
60,000
60,000
70,500
70,500
60,000
60,000
60,000
60,000
60,000
70,500
60,000
60,000
751,500
Jugglery
60,000
60,000
70,500
70,500
60,000
60,000
60,000
60,000
60,000
70,500
60,000
60,000
751,500
Chaiya boxing
83,250
67,500
83,250
83,250
83,250
83,250
67,500
67,500
67,500
83,250
83,250
83,250
936,000
Aikido
99,000
99,000
106,425
106,425
106,425
99,000
99,000
99,000
106,425
106,425
106,425
99,000
1,232,550
Kung Fu
103,950
103,950
103,950
103,950
103,950
103,950
103,950
103,950
103,950
103,950
103,950
103,950
1,247,400
Violin
65,625
65,625
65,625
65,625
65,625
65,625
65,625
65,625
65,625
65,625
65,625
65,625
787,500
Ukulele
81,000
81,000
81,000
81,000
81,000
81,000
81,000
81,000
81,000
81,000
81,000
81,000
972,000
Drum
18,000
18,000
18,000
18,000
18,000
18,000
18,000
18,000
18,000
18,000
18,000
18,000
216,000
Cooking
60,750
60,750
67,500
67,500
60,750
60,750
60,750
60,750
60,750
67,500
60,750
60,750
749,250
Total
987,825
953,325
1,054,875
1,054,875
1,007,250
966,075
938,325
938,325
945,750
1,054,875
1,007,250
954,075
11,862,825
Table 3.3: Sales forecasting in year 2
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Sale on
product year
3
January February March April May June July August September October November December Total
Basic course 371,250 371,250 388,125 388,125 388,125 371,250 371,250 388,125 371,250 388,125 388,125 371,250 4,556,250
Drawing 90,000 90,000 93,000 93,000 90,000 90,000 90,000 90,000 90,000 93,000 90,000 90,000 1,089,000
Molding 90,000 90,000 93,000 93,000 90,000 90,000 90,000 90,000 90,000 93,000 90,000 90,000 1,089,000
Jugglery 87,000 87,000 90,000 90,000 87,000 87,000 87,000 87,000 87,000 90,000 87,000 87,000 1,053,000
Chaiya boxing 101,250 101,250 101,250 101,250 101,250 101,250 101,250 101,250 101,250 101,250 101,250 101,250 1,215,000
Aikido 111,375 111,375 111,375 111,375 111,375 111,375 111,375 111,375 111,375 111,375 111,375 111,375 1,336,500
Kung Fu 111,375 111,375 111,375 111,375 111,375 111,375 111,375 111,375 111,375 111,375 111,375 111,375 1,336,500
Violin 75,000 75,000 84,375 84,375 84,375 84,375 75,000 75,000 75,000 84,375 84,375 75,000 956,250
Ukulele 102,000 102,000 105,000 105,000 102,000 102,000 102,000 102,000 102,000 105,000 102,000 102,000 1,233,000
Drum 20,250 22,500 24,750 24,750 20,250 20,250 20,250 20,250 20,250 22,500 20,250 20,250 256,500
Cooking 78,750 85,500 85,500 85,500 85,500 78,750 78,750 78,750 78,750 78,750 78,750 78,750 972,000
Total
1,238,250
1,247,250
1,287,750
1,287,750
1,271,250
1,247,625
1,238,250
1,255,125 1,238,250
1,278,750
1,264,500
1,238,250 15,093,000
Table 3.4: Sales forecasting in year 3
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Sale on
product
year 4
January February March April May June July August September October November December Total
Basic
course 405,000 405,000 405,000 405,000 405,000 405,000 405,000 405,000 405,000 405,000 405,000 405,000 4,860,000
Drawing 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 1,152,000
Molding 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 1,152,000
Jugglery 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 1,152,000
Chaiya
boxing 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 1,296,000
Aikido 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 1,425,600
Kung Fu 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 1,425,600
Violin 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 1,080,000
Ukulele 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 1,296,000
Drum 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Cooking 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 1,080,000
Total
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600 16,243,200
Table 3.5: Sales forecasting in year 4
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Sale on
product
year 5
January February March April May June July August September October November December Total
Basic course 405,000 405,000 405,000 405,000 405,000 405,000 405,000 405,000 405,000 405,000 405,000 405,000 4,860,000
Drawing 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 1,152,000
Molding 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 1,152,000
Jugglery 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 96,000 1,152,000
Chaiya
boxing 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 1,296,000
Aikido 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 1,425,600
Kung Fu 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 118,800 1,425,600
Violin 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 1,080,000
Ukulele 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 108,000 1,296,000
Drum 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 27,000 324,000
Cooking 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 90,000 1,080,000
Total
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600
1,353,600 16,243,200
Table 3.6: Sales forecasting in year 5
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Summary Net Income
Figure 3.8: Summary net income for five years.
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
Year 1 Year 2 Year 3 Year 4 Year 5
Summary Net Income for Five Years
Net Income
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3.5 Marketing Expenses (Sale Incentive)
Year 1 Jan Feb *Mar *Apr *May Jun Jul Aug Sep Oct Nov Dec Total
Grand opening
-Special guest (celebrity,
artist, musician, etc )
50,000 50,000 100,000
-Organizer 200,000 100,000 300,000
Advertisement
- Brochure (5000 papers) 7,000 3,175 7,000 3,175 7,000 3,175 30,525
- Magazine 50,000 50,000 50,000 50,000 50,000 250,000
-billboard 1,000,000 1000000
-Newspaper 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000
Website design 10,000 10,000
Gift voucher 4,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24000
Total 12000 13000 1307175 4000 211000 7,175 54000 4,000 54,000 4000 61,000 7,175 1,738,525
Table 3.7: Marketing expense of 2012
*Summer season
**we will hire the organization team to set the pattern of grand opening.
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Year 2 Jan Feb *Mar *Apr *May Jun Jul Aug Sep Oct Nov Dec Total
Special activities
-Special guest (celebrity,
artist, musician, etc )
50,000 50,000
-Organizer 150,000 150,000
Advertisement
- Brochure (5000 papers) 3175 3,175 7,000 3,175 3175 7,000 3,175 29,875
- Magazine 50,000 50,000 50,000 50,000 50,000 250,000
-billboard 1,000,000 1000000
-Newspaper 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000
Website design 10,000 10,000
Gift voucher 2,000 4,000 2000 4,000 2,000 4000 2,000 4,000 2000 4,000 2,000 32000
Total 15175 1004000 59175 4000 263000 7,175 56000 7,175 56,000 4000 63,000 7,175 1,545,875
Table 3.8: Marketing expense of 2013
* Special Activity: for attractive the customer and become a famous Company.
** Magazine Advertising is directly with the parents of student
***Website is attraction in other channel and support in technology going faster
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Year 3 Jan Feb *Mar *Apr *May Jun Jul Aug Sep Oct Nov Dec Total
Special activities
-Special guest (celebrity,
artist, musician, etc )
50,000 50,000
-Organizer 150,000 150,000
Advertisement
- Brochure (5000 papers) 7,000 3,175 7,000 3,175 20,350
- Magazine 50,000 50,000 50,000 50,000 50,000 250,000
-billboard 1,000,000 1,000,000
Website design 10,000 10,000
-Newspaper 2,000 2,000 2000 2000 2,000 2000 12,000
Gift voucher 1500 4,000 4,000 1500 4,000 4,000 1500 4,000 4,000 1500 4,000 4,000 38000
Total 13500 1054000 6000 51500 213000 57,175 3500 54,000 6,000 51500 13,000 7,175 1,530,350
Table 3.9: Marketing expense of 2014
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Year 4 Jan Feb *Mar *Apr *May Jun Jul Aug Sep Oct Nov Dec Total
Special activities
-Special guest (celebrity,
artist, musician, etc )
50,000 50,000
-Organizer 100,000 100,000
Advertisement
- Brochure (5000 papers) 3,175 7,000 3175 7,000 20,350
- Magazine 50,000 50000 50,000 50,000 200,000
-billboard 1,000,000 1000000
-Newspaper 2000 2000 2000 2000 2000 2000 12000
Website design 10000 10000
Gift voucher 4000 4,000 4,000 2000 4,000 4,000 2000 4,000 4,000 2000 4,000 4,000 42000
Total 14000 1009175 54000 4000 161000 56,000 5175 6,000 54,000 4000 11,000 56,000 1,434,350
Table 3.10: Marketing expense of 2015
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Year 5 Jan Feb *Mar *Apr *May Jun Jul Aug Sep Oct Nov Dec Total
Special activities
-Special guest (celebrity,
artist, musician, etc )
50,000 50,000
-Organizer 100,000 100,000
Advertisement
- Brochure (5000 papers) 3,175 3,175 3,175 3,175 3175 3175 19,050
- Magazine 50000 50000 50,000 50000 200000
-billboard 1,000,000 1000000
-Newspaper 2000 2000 2000 2000 8000
Website design 10000 10000
Gift voucher 4000 4,000 4,000 4000 4,000 4,000 4000 4,000 4,000 4000 4,000 4,000 48000
Total 66000 1007175 7175 56000 157175 7,175 56000 4,000 7,175 59175 4,000 4,000 1,435,050
Table 3.11: Marketing expense of 2016
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Figure 3.9: Register gift voucher
Figure 3.10: Company brochure
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Figure 3.11: Example of magazine advertisement
Figure 3.12: Example of special guest
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3.6 Conclusion
From our analysis in chapter 3 „‟Marketing Feasibility study” can tell that the chapter
talks about the general environment analysis such as social, technology, economic,
environment, and political factors. In the chapter, these factors might be both external and
internal factors; all of these factors are important and have effect to our company. For
competitions; our company have many competitors in Bangkok but our company have to
strategies and high quality. We use SWOT analysis including Strength, Weakness,
Opportunity, and Treat. SWOT analysis that make our company to success in the business.
We have many majors for students including; Martial art skill, Music, Art skill, and cooking.
All of majors‟ skills make to easy for children learning. Our company has promotion for learn
from special guest for guideline how to successful in studying in every summer. We have
advertising and brochure to promote our company. We hope customers satisfy in our service.
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Chapter 4 Investment
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Chapter 4 Investment
4.1 Cost of investment
Cost of investment
- Location 110,000
- Label cost 12,000
- Internet (Wireless) & Telephone 1,280
- FAX 7,800
- photocopier 16,900
-Computer 20,660
Total 168,640
Table 4.1: cost of investment
Establishing Cost
1 Doccument use in Tutor Education school http://www.kroobannok.com/2893
2 Health Screening Program , Standard A http://www.vibhavadi.com/web/medical_detail.php?id=30
List of Expense Number Price Total
Documentary1
100 100
Health Screening Program 3 1,800 5,400
Photo 3 100 300
transportation 3 1,000 3,000
Total 8,800
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Cost of Cooking Skill (First Floor)
Cooking Price Number of
use
Total
Waffle tool 1,850.00 3 5,550.00
Doughnut tool 585.00 3 1,755.00
Mix Machine 1,590.00 3 4,770.00
Set of paddle(3 pieces) 47.00 3 141.00
Cake decoration 58.00 3 174.00
Pot 97.00 3 291.00
Measuring cup & spoon 47.00 3 141.00
Frying pan 500.00 3 1,500.00
Whisk 45.00 3 135.00
Colander 42.00 3 126.00
Spade of frying pan 41.00 3 123.00
Ladle 40.00 3 120.00
Circle of fry egg 41.00 3 123.00
Heart of fry egg 43.00 3 129.00
Frame of aluminum cake 61.00 3 183.00
Winnow of flour 130.00 3 390.00
Bowl for mix 144.00 3 432.00
Peel 74.00 3 222.00
Set of knife & chopping block 473.00 2 946.00
Stove (toast grill) no smoke 1,130.00 1 1,130.00
Electro-magnet stove and pot 1,010.00 1 1,010.00
Hat dry wind oven 3,760.00 1 3,760.00
Prepare for cook machine 3,900.00 1 3,900.00
Refrigerator 69,500.00 1 69,500.00
Total 85,208.00 96,551.00
4.2 Investment cost
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Equipment Price Number of
use
Total
Tree 100.00 4 400.00
Chair for customer waiting 350.00 16 5,600.00
Table for customer waiting 350.00 4 1,400.00
Counter 8,000.00 1 8,000.00
Television 10,500.00 1 10,500.00
Bookshelf 2,200.00 1 2,200.00
CCTV. 11,900.00 1 11,900.00
Washbasin 7,300.00 1 7,300.00
School desk 2,000.00 1 2,000.00
The hood 9,016.00 1 9,016.00
Air-conditioner 12,000 BTU 13,000.00 2 26,000.00
Total 84,316.00
Book List Price Number of
use
Total
Princess fairy festival set 6 60.00 1 60.00
Time 220.00 1 220.00
Opposites 220.00 1 220.00
Early Words 220.00 1 220.00
Alfie and the carrot 85.00 1 85.00
Fist Numbers 75.00 1 75.00
What's My Lunch? : Pull The
Tabs To Learn About Your
Animal Friends
150.00 1 150.00
Match-it-Wheels Set 4 229.00 1 229.00
Survival Set 3 555.00 1 555.00
Other Thai book 30.00 20 750.00
Total 2,564.00
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Cost of Art Skill (Second Floor)
Drawing Price Number of
use
Total
White board 60x809 cm. 315.00 3 945.00
Tripod 99.00 8 792.00
Frame 30x30 cm. 65.00 8 520.00
Geometry Set 20.00 3 60.00
Ruler 20.00 8 160.00
Sharpener 129.00 4 516.00
Total 1,478.00 2,993.00
Jugglery Price Number of
use
Total
Unfortunate card 25.00 8 200.00
Third cups 50.00 8 400.00
Ball pierce through the box 35.00 8 280.00
Magic Box 29.00 8 232.00
Magical Float 150.00 8 1,200.00
Magical Picture 199.00 8 1,590.00
Total 488.00 3,902.00
Equipment Price Number of
use
Total
School Desk and chair 2,000.00 12 24,000.00
Shelf or Depository 2,200.00 3 6,600.00
Television 10,500.00 1 10,500.00
Board for Student Gallery
90x120 cm.
1,400.00 2 2,800.00
Air-conditioner 12,000 BTU 13,000.00 1 13,000.00
Air-conditioner 9,000 BTU 11,300.00 2 22,600.00
Tree 100.00 4 400.00
Total 40,500.00 79,900.00
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Cost of Martial Art Skill (Third Floor)
Martial Art Price Number of
use
Total
Head guard (4 sets) 4,400.00 1 4,400.00
Punch pad (6 sets) 3,900.00 1 3,900.00
Kick pad (6 sets) 8,400.00 1 8,400.00
Boxing gloves (5 sets) 2,400.00 1 2,400.00
Belly Protector buckler 1,800.00 1 1,800.00
Kick Bags (5 sets) 6,000.00 1 6,000.00
Fighting training pad (12 pads) 18,000.00 1 18,000.00
Shin guards (2 sets) 2,400.00 1 2,400.00
Total 47,300.00
Equipment Price Number of
use
Total
Shelf 2,200.00 3 6,600.00
Air-conditioner 9,000 BTU 11,300.00 3 33,900.00
Mirror 86,620.00 3 259,860.00
Total 300,360.00
Cost of Music Skill (Fourth Floor)
Music skill Price Number of
use
Total
White board 60x809 cm. 315.00 6 1,890.00
School Desk and chair 2,000.00 28 56,000.00
Television 10,500.00 1 10,500.00
Stage for music show7.2*3.6 8,500.00 1 8,500.00
Violin (Landwin ¼) 1,800.00 7 12,600.00
Ukulele 950.00 7 6,650.00
Drum (Symphony Dr.drum) 23,000.00 3 69,000
Platform note 500.00 9 4,500.00
Total 169,640.00
Table 4.2: Investment cost
Total Investment = 787,526 Baht
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4.3 Depreciation Cost
Equipment & Material Total Useful
life
(yr.)
Salvage
Value
Depreciation
per year
Depreciation
per month
Course Equipment
Martial Art
- Head guard 4,400 1 880 3,520 293.33
- Punch pad 8,400 1 1,680 6,720 560.00
- Boxing gloves 2,400 1 480 1,920 160.00
- Belly protector
buckler
1,800 1 360 1,440 120.00
- Kick bags 6,000 1 1,200 4,800 400.00
- Fighting training pad 18,000 3 3,600 4,800 400.00
- Shin guards 2,400 1 480 1,920 160.00
Cooking
- Waffle tool 1,850 3 370 493.33 41.10
- Doughnut tool 585 3 117 156 13.00
- Mix Machine 1,590 3 318 424 35.33
- Frying pan 1,500 3 300 400 33.33
- Stove non-smoke 1,130 3 226 301.33 25.11
- Electro-magnet stove
and pot
1,010 3 202 269.33 22.44
- Hat dry wind oven 3,760 3 752 1,002.67 83.55
- Prepare for cook
machine
3,900 3 780 3,120 260.00
- Refrigerator 69,500 10 20,000 4,950 412.50
Music
- Violin (Landwin ¼) 1,800 4 360 360 30.00
- Ukulele (Ouna) 2,200 4 440 440 36.67
- Drum (Dr.drum) 23,000 4 4,600 4,600 383.33
- Plat from note 500 4 100 25 8.33
- Stage for music 8,500 5 1,700 1,360 113.33
Art
- White board 2,835 5 567 453 37.00
- Tripod 792 1 158 634 52.83
- Table & chair for
kids
2,000 2 400 800 66.66
- Fax Machine 7,800 5 1,560 1,248 104.00
- Air Conditioner
12,000 BTU
39,000
5
7,800
6,240
520.00
- Air Conditioner 9,000
BTU
56,500
5
11,300
9,040
754.00
Total chairs for
customers
5,600
5
1,120
896
75.00
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Total table for
customers
1,400
5
280
224
18.00
Counter Table 8,000 5 1,600 1,280 107.00
Television 21,000 5 4,200 3,360 280.00
Bookself 2,200 5 440 352 30.00
CCTV 11,900 5 2,380 1,904 158.00
Washbasin 7,300 5 1,460 1,168 97.00
School desks and
chairs
26,000
5
5,200
4,160
347.00
The hood 9,016 5 1,803 1,443 120.00
Total shelf or
depository
13,200
5
2,640
2,112
176.00
Board for Gallery 2,800 5 560 448 37.00
Mirror for training 259,860 5 51,972 41,578 3,465.00
Total depreciation for
1 year
120,361.00
Total depreciation for
1 month
10,030.00
Total Salvage Value 134,385
Table 4.3: Depreciation Cost
Reference:
depreciation solution, http://www.softbizplus.com/accounting-principles/262-
depreciation-fixed-assets
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4.4 Operating Cost
Ingredients
Price per
Unit
No. of
Unit
Total
Cooking Skill
Cup cake
Pure vanilla 100 2 200
Cacao powder 395 4 1580
Icing Sugar 110 4 440
Jumbo confetti sprinkles 420 4 1680
Cake flour (kilogram) 42 5 210
Butter (227 g.) 85 5 425
Sugar 23 4 92
Baking powder 20 5 100
Egg 120 2 240
Salt 10 2 20
Cookie
Wheat flour 25 5 125
Butter (227g.) 85 3 255
Sugar 23 3 69
Egg 120 2 240
Pure vanilla 100 2 200
curry puff
Wheat flour 25 5 125
Salt 10 2 20
Sugar 23 3 69
Oil 54 5 270
Butter (227 g.) 85 5 425
Chicken meat(kilogram) 70 8 560
Onion(kilogram) 7 5 35
Potato(kilogram) 12 5 60
Art skill
Drawing
- paper 20 40 800
- Paint brush Set 65 2 130
- Pencil Color (24 colors) 105 2 210
- Crayon ( 150 pieces) 135 1 135
- Water Color ( 12 colors) 62 2 124
- Pencil ( 2Bx12) 216 2 432
- Rubber ( 50 piece) 147 1 147
- apron 50 20 1,000
- ruler 10 20 200
- color plate 10 45 450
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Molding
- Plasticine (24 color; 1,000 g.) 90 4 360
- Dough flour (24 color; 300 g.) 550 2 1,100
Total 12,528
Table 4.4: Operating Cost
Cost of labor (per month)
Teachers Unit Price / Hours Hours Total
Drawing 1 300 27 8,100
Molding 1 300 27 8,100
Jugglery 1 300 27 8,100
Chaiya boxing 1 500 27 13,500
Aikido 1 500 27 13,500
Kung Fu 1 500 27 13,500
Violin 1 300 27 8,100
Ukulele 1 400 27 10,800
Drum 1 300 27 8,100
Cooking 1 300 27 8,100
Housekeeper 1 70 72 5,040
Total 104,940
Table 4.5: Cost of labor (per month)
Overhead Cost (per month)
Charge Total
- Electricity 9,000
- Utilities 500
- Water supply 500
Total 10,000
Table 4.6: Overhead Cost (per month)
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4.5 Administration Cost
Topic January February March April May June July August September October November December Total
Rental fee 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 1,100,000
Salary 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 1,049,400
Telephone 2,500 2,650 2,800 3,200 2,975 2,525 2,400 2,050 2,700 2,600 26,400
Internet 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 14,900
Insurance 0
Other
expenses
11,500 9,000 10,500 9,500 9,800 10,300 10,000 8,050 7,500 8,900 95,050
Total 230,430 228,080 229,730 229,130 229,205 229,255 228,830 226,530 226,630 227,930 2,285,750
Table 4.7: Administration Cost for Year 1
Topic January February March April May June July August September October November December Total
Rental fee 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 1,320,000
Salary 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 1,259,280
Telephone 2,550 2,300 2,700 2,850 3,200 3,050 2,900 2,750 2,450 2,220 2,500 2,620 32,090
Internet 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 17,880
Insurance 18,000 18,000
Other
expenses
9,500 8,700 10,050 10,150 9,800 10,000 8,900 9,575 8,550 10,550 9,755 9,000 114,530
Total 246,480 227,430 229,180 229,430 229,430 229,480 228,230 228,755 227,430 229,200 228,685 228,050 2,761,780
Table 4.8: Administration Cost for Year 2
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Topic January February March April May June July August September October November December Total
Rental fee 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 1,320,000
Salary 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 1,259,280
Telephone 2,950 2,800 3,050 2,820 2,550 2,475 2,600 2,850 3,200 2,800 3,050 2,975 34,120
Internet 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 17,880
Insurance 18,000 - - - - - - - - - - - 18,000
Other
expenses
9,800 8,990 9,300 9,775 11,250 10,000 9,800 9,570 8,750 8,300 9,050 9,550 114,135
Total 247,180 228,220 228,780 229,025 230,230 228,905 228,830 228,850 228,380 227,530 228,530 228,955 2,763,415
Table 4.9: Administration Cost for Year 3
Topic January February March April May June July August September October November December Total
Rental fee 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 1,320,000
Salary 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 1,259,280
Telephone 2,700 2,775 2,950 2,750 3,050 2,800 3,120 2,525 2,300 2,500 2,750 2,450 32,670
Internet 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 17,880
Insurance 18,000 - - - - - - - - - - - 18,000
Other
expenses
9,550 9,375 10,350 10,050 9,880 9,050 8,575 8,990 9,575 9,500 10,000 9,050 113,945
Total 246,680 228,580 229,730 229,230 229,360 228,280 228,125 227,945 228,305 228,430 229,180 227,930 2,761,775
Table 4.10: Administration Cost for Year 4
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Topic January February March April May June July August September October November December Total
Rental fee 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 1,320,000
Salary 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 104,940 1,259,280
Telephone 2,620 2,700 2,520 2,650 2,400 2,550 2,750 2,820 3,150 2,940 2,590 2,820 32,510
Internet 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 1,490 17,880
Insurance 18,000 - - - - - - - - - - - 18,000
Other
expenses
9,650 9,875 10,000 8,900 9,200 9,575 10,250 9,550 9,800 9,420 8,750 9,850 114,820
Total 246,700 229,005 228,950 227,980 228,030 228,555 229,430 228,800 229,380 228,790 227,770 229,100 2,762,490
Table 4.11: Administration Cost for Year 5
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Chapter 5 Operations
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Chapter 5 Operations
5.1 Operations Analysis
The establishment of tutorial schools 1must conform to the regulations of the
Ministry of Education in issue of the standard private schools. Before the establishment of
schools should be prepared as following the building standard in security including
individuals involved in academic tutoring that in educational school have to send a
establish school request with appoint Manager, Principals and Teachers for passing in this
process. The step of establishment and appointment is for the safety and security of student
especially Medical certificate and work experience requirement.
For the operation, we will follow the stage:
Table 5.1: Stage of Operating Plan
1
http://www.kroobannok.com/2893
Stage of Operating Plan
Establishment and Set up Equipment& tool
Safety precautions
Provide and contact Outsourcing to subcontractors or freelancers teacher
Human resource organizing
Prepare Advertising & Operating
-Grand Opening
- Bill Board
- Brochure
-Gift Voucher and Free Gift set
Open the enroll
Quality Control and improve standard
Responsibilities for Handling specific tasks
Measurable
Set up the new strategy to improve the business from feedback and Measurable Result
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5.2 Production
5.2.1 Product Characteristics
Art skill
Art is a creative activity that is critical to the learning of children in the pre-school
age because the experience of art not only promotes this initiative but it helps to promote the
development of the 4 sides of the integration.
A. The development of the body: is development the relations between the eyes and
nervous hands.
B. The development of intelligence: the creativity and imagination. Also solve the
problem. Work systems (planning, decision making and action) to think and reason and
observation
C. The development of mood - mind: to build self-confidence (confidence), self-esteem
and pride (self-esteem) to think and appreciate the work of others.
D. The development of society has the skills to work with others. Learn from each other
(cooperative learning) exchange and accept opinions of others.
Painting and Drawing
Figure 5.1: Painting and Drawing
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Molding is the one way to help build muscle development such as fingerprints,
improve the writing skill, Imagination skill and creativity.
Figure 5.2: Molding
Jugglery is performing arts of entertainment that is the treacherous nature of the
audience by showing the events that are impossible to happen.
Figure 5.3: Jugglery
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Martial Art skill
Chi-Ya Boxing; Muay Chaiya is one of Thai fighting styles that had helped in the
defense of the kingdom for a long time.
Figure 5.4: Chiya Boxing
Aikido
In aikido, as in virtually all Japanese martial arts, there are both physical and mental
aspects of training. The physical training in aikido is diverse, covering both general physical
fitness and conditioning, as well as specific technique because a substantial portion of any
aikido curriculum consists of throws, the first thing most students learn is how to safely fall
or roll. The specific techniques for attack include both strikes and grabs; the techniques for
defense consist of throws and pins. After basic techniques are learned, students study
freestyle defense against multiple opponents, and techniques with weapons.
Figure 5.5: Aikido
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Kung Fu
Most fighting styles that are being practiced as traditional Chinese martial arts today
reached their popularity within the 20th century. Some of these include Drunken
Boxing, Eagle Claw, and Monkey. The increase in the popularity of those styles is a result of
the dramatic changes occurring within the Chinese society.
Figure 5.6: Kung Fu
Musical skill
Violin
The violin is a string instrument, usually with four strings tuned in perfect fifths. It is
the smallest, highest-pitched member of the violin family of string instruments, which
includes the viola, cello, and bass. Someone who plays the violin is called a violinist or a
fiddler. The violinist produces sound by drawing a bow across one or more strings (which
may be stopped by the fingers of the other hand to produce a full range of pitches), by
plucking the strings (with either hand), or by a variety of other techniques. The violin is
played by musicians in a wide variety of musical genres, including Baroque music, classical,
jazz, folk music, and rock and roll. The violin has come to be played in many non-western
music cultures all over the world.
Figure 5.7: Violin
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Ukulele
Typically ukuleles have a figure-eight body shape similar to that of a small acoustic
guitar. They are also often seen in non-standard shapes, such as cutaway shape and an oval,
usually called a "pineapple" ukulele, invented by the Kamaka Ukulele Company, or a boat-
paddle shape, and occasionally a square shape, often made out of an old wooden cigar box.
Figure 5.8: Ukulele
Drum
The individual instruments of a drum kit are hit by a variety of implements held in the
hand, including sticks, brushes, and mallets. Two exceptions include the bass drum, played
by a foot-operated pedal, and the hi-hat cymbals, which may be struck together using a foot
pedal in addition to being played with sticks or brushes. Although other instruments can be
played using a pedal, the feet are usually occupied by the bass drum and hi hat, and as a result
the drummer often plays in a seated position. Percussion notation is often used by drummers
to signify which drum kit components are to be played. A full size drum kit without any
additional percussion instruments includes a bass drum, floor tom, snare drum, tom-toms, and
a variety of cymbals including hi-hat cymbals, a ride cymbaland one or more crash cymbals.
The exact set-up is dictated by the type of music played and the drummer's personal
preferences.
Figure 5.9: Drum
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Cooking skill
Cupcakes
A. Prepares students to make their own meals, snacks, and breakfasts.
B. Improves cooking skills to reduce reliance on fast and pre-packaged foods.
C. Encourages teamwork, patience, and self-control.
D. Reinforces reading, mathematics, and science
E. Promotes positive changes in students‟ food preferences and intake
(Center, California Healthy Kids Resource)1
Figure 5.10: Cooking
1 Cook with Kids By: (Cook with Kids! California Healthy Kids Resource Center)
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5.3 Location
Figure 5.11: Location
Kids Talented Company is located at Sukhumvit26 1near Prompong BTS, the golden
location of Bangkok that has many facilities, convenient access and it is a high business area.
The area of building is about 24 square was with 4 floors, 2 rooms and nearby boulevard. Our
location near many schools such as Sigh Fah School, Bangkok International Preparatory &
Secondary school, Kaplan Education Center-Emporium branch, Sai Nam Pheung School, and
Sacred Heart Covent School (S.H.C.), the location enclose with many schools that student
easy and not take much time to go, easy to promote our product for main target customer.
Kids Talented Company is the easiest to accessible because student can go by BTS that faster
and take a few time. Our company has seating for the parent waiting their children or for
customer that contact with our company. In addition our company is a modern designed and
decorate with colorful to attract many Children.
1 Kids Talented Company location: http://www.ddproperty.com/property/show/174876
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5.3.1 Facility Layout
First Floor
Figure 5.12: First Floor Format
First Floor: Layout of Kids Talented Company
1. Entrance/Exit (Doorway)
2. Tree/bush
3. Table for customer waiting
4. Counter
5. Television
6. Bookshelf
7. CCTV.
8. Ladder
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9. Toilet
10. Kitchen Counter
It is keeping store all of cooking equipment such as Waffle tool, doughnut tool,
sandwich tool, digital balance, Mix machine, set of paddle (3 piece), Cake decoration, pot,
measuring cup& spoon, frying pan, whisk, colander, spade of frying pan, ladle, circle of fry
egg, heart of fry egg, frame of aluminum cake, winnow of flour, bowl for mix, peel, set of
knife & chopping block, and cook machine.
11. Oven
12. Stove (toast & grill) no smoke and electro-magnet stove and pot
13. Refrigerator
14. Fridge Cake
15. The hood
16. School desk
17. Washbasin
18. Air-conditioner
19. Telephone
20. Computer
21. Fax
22. Photocopier
23. Fire safety
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Second Floor
Figure 5.13: Second Floor Format
Second Floor: Layout of Kids Talented Company
1. Tree/bush
2. School desk
3. Whiteboard
4. Shelf
Molding room; the equipment in this room is plasticine powder shadow, and molding tools.
Drawing room; the equipment in this room is tripod, drawing frame, paintbrush set, ruler,
Pencil color, water color, palette, pencil (2Bx12), sharpener, and rubber.
Jugglery room; the equipment in this room is set of magic tools. The example set of magic
tool is deck of cards, three bowls, ball and box, box swap, spell flying, and spell picture.
5. Entrance/Exit (Doorway)
6. Stage for magic show
7. Ladder
8. Television
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9. Board for show student works about art skill
10. Seat for relaxing
11. Toilet
12. Air-conditioner
13. Fire safety
Third Floor
Figure 5.14: Third Floor Format
Third Floor: Layout of Kids Talented Company
1. Entrance/Exit (Doorway)
2. Cushion
3. Shelf
4. Ladder
5. Bath Room and toilet
6. Air-conditioner
7. Fire safety
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Fourth Floor
Figure 5.15: Fourth Floor Format
Fourth Floor: Layout of Kids Talented Company
1. Whiteboard
2. School desk
3. Drum
4. Metronome Air
5. Platform
6. Television
7. Stage for music show
8. Toilet
9. Ladder
10. Air-conditioner
11. Fire safety
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The shop design layout
Atmosphere (colorful style for children)
1. Signage
- Our company set the signage in front of the building. We design the signage in
colorful concept, because of for children to interest our signage and easy to see
our building.
2. Interior decoration
- Our company will design the colorful style all of the floors
- Wall: we use mirror and we use wall paper to colorful, but in each wall of the
floor to different for example cooking; we use color of antirust paint.
- Floor: we use carpet because of carpet can protect children from accident.
- Window: we use mirror for all of window because of it make person in the
building to see without.
3. Exterior decoration
- We set colorful style around our building because of easy to see and interesting
when people pass our building.
4. Facilities
- School desk: we choose wood table and have cartoons paint in it because of make
children feel happy and fun when they come to learn.
- CCTV: because of our company do not have security, wemust to use CCTV to
protect equipment, children and employees.
- Shelf: we provide wood shelf and have and have cartoons paint for children feel
relax and happy when they come our company.
- Whiteboard: whiteboard that help both teachers and students easy for teach and
learn
- Television: all of rooms, we must have television to help for learn and some time
to relax.
- Toilet: we provide toilet in all of the floors to customers convenience and we
design modern and colorful
- Seat for relation: when the parent to wait child, they will use the seat to relax.
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5.3.2 Facilities Management
Property Management
Our company tries to find the location that appropriate and easy to enter. We choose the
building at Bangkok, Thailand. Because of Bangkok is the center and the location is the way
that many people to know. Our company has four floors for easy to separate in major such as
art skill, cooking, music and Chaiya boxing. For our facilities, we set for children to happy
and fun to teach for example table that make from wood and screen by cartoons. In each floor
we design for comfortable and use good product to decorate for example carpet, rosewood
etc. We will useful all of the floors to maximum benefit.
Facilities Planning
Our company set the policy for the children who come to learn and we use building to
appropriate with our business. In addition, our company set the policy for teachers and
employee such as has assurance, key card for them and we have CCTV for protect customers
and our employees. We want customers to happy when they learn fun when they come at our
company. We try to use all of floors in maximum benefits. We set each major in which the
floor for customers to convenience and unique for each room. We provide the equipment set
for safe children and if they come to our company, they will be contact with fresh air without
pollution such as noise pollution.
Facilities Operations and Maintenance
Our company encourages our teachers and employees to have motivate such as give reward,
increase salary and bonus. And we try to encourage them to preserve and looking after all of
equipments, material, and facilities become to preventive maintenance for extend usability
and help to reduce cost of our company.
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5.3.3 Equipment and tools
We choose the equipment and tools that appropriate with our every course and all of
equipment has quality and clean to support more learning and healthy of students. For more
safety in any quality, we provide staff and employees that profession and known working of
equipment and tools used to avoid risk from students. In every equipment and tools, we
always provide staff to maintenance for most efficiency to use.
Location
- Our company rent location with cost of location per month is 110,000 baths.
Label cost
- Our Company must pays money for light box label 6 x 2 meter about 12,000 Bath
Internet (Wireless) & Telephone
- We provide internet service for our customers. We must pay for contract of TOT
telephone and internet signal for about 1,280 baths (wireless modem cost is 890 baths;
internet signal cost is 390 baths).
Telephone & fax machine
- We have to pay for telephone and fax machine cost about 7,800 baths.
Photocopier
- We have to pay for Samsung, SCX 4828FN cost about 16,900 baths.
Computer
- We have to pay for computer set Acer cost about 20,660 baths.
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Chapter 6
Organization / Administration
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Chapter 6 Organization / Administration
6.1 Management analysis
Kids Talented Company used certainly the registers to be a justice person likes company
limited. The limited company is cooperation with shareholders who enjoys limited liability.
Following the new law tells about the company limited will be arise as there are partnerships
and shareholders from 8 persons, company limited will be divided the capital into share and
each share will have an equal value, value of each shares shall not be less than 500,000 baht,
shareholders will be have a limited responsibility of the company's debt by not exceeding the
amount value of each shares that each shareholder held.
Organization management is generally a “to do” list for an organization. It lists out
the plan of work, programs, and organizational growth over a period of time - six months, a
year. The tasks involved, who is responsible for them, and when they‟ll be done.
For company, there are 8 partnerships in the company as following:
1. Miss Sariya Ruttanaphum (General Manager)
2. Miss Nuttera Rodkumdee (Operation Manager)
3. Miss Kamolchanok Doungrod (Operation Manager)
4. Miss Jutamas Leumsai ( Public Relation Manager)
5. Miss Daruna Prommuang (Human Resource Manager)
6. Miss Jirapa Kantakhum (Marketing Manager)
7. Mr.Nuttawut Amornlertwit (Accounting/Financial Manager)
8. Mr. Attapol Khumprakhun (Accounting/Financial Manager)
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Organization chart
Description the characters and duties of employee in each department of Kids Talented
Company as follows:
1. General Manager
Directly responsible to provide the internal control to be effective and levels of
productivity are always impressive.
Manager of the Kids Talented Company must be people who have knowledge of
marketing, looking the importance of marketing and see marketing as an investment
cost. Do not see that the cost of marketing as a cost wastage.
Manager must not to evaluate the work of employees in just sales or profit, but should
to assess in the ability that they can retain the existing customers and to satisfy
customers until enable customer‟s loyalty to use our products.
Control under the policy process and time frame.
Assessment of internal control of each department.
Analyzing and solving the problem to be more efficiency.
Organizing the divisions and order the employee know exactly role they has to play.
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2. Accounting /Financing
Responsible for overseeing the operation of the accounting follows the regulation of
the account of Kids Talented Company.
Review and analysis of financial statement.
Check the accuracy of cash flow and the daily reports.
Collect the items that will be prepared for making an income statements and expenses.
Offer financial budget to the manager informed.
Acts of funds disbursement of Kids Talented Company.
To storage the certificate documentation of Kids Talented Company.
Control all expenses cost.
3. Marketing
To define common strategies and policies of Kids Talented Company to achieve its
objective in all aspects of overall quality.
Everyone must work together to create and deliver quality marketing with the product
quality to customers.
Promote and advertise the promotion of the shop.
Plan and analyze the customer information.
Marketing need to track and create a feel good relationship with customers. An
impressive customer loyalty.
Follow the current situation on marketing all the time.
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4. Human Resource
Verify the system into company
Training initiatives may include apprenticeship, internship, job rotation, mentoring,
and new skills programs.
Carefully planned and executed HRM programs are meaningless
Related to employee benefits, safety and health, and worker-management relations.
Recruiting and select the employee.
Evaluate the performance of employee.
5. Production/ operating
Control the process of production.
Control the quality of system.
Control monitors the production and its progress, making sure everything is operating
smoothly and efficiently.
Take data and maintain records of the speed, efficiency and results of the production.
Using this information, they will suggest changes that may improve the production
process.
Check and evaluation the system of company.
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6. Public Relation
Give real information to customer.
Using strategy to promote company for customer interest.
Notification new information to customer quickly.
Understand vision and mission of company for present information to direct objective
and direct goal.
Can present information through various channels.
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Chapter 7 Financial
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Chapter 7 Financial
7.1 Profit and loss statement
Table 7.1: Profit and loss statement for Year 1
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Table 7.2: Profit and loss statement for Year 2
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Table 7.3: Profit and loss statement for Year 3
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Table 7.4: Profit and loss statement for Year 4
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Table 7.5: Profit and loss statement for Year 5
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7.2 Statement of cash flow
Table 7.6 Statement of Cash Flow for Year 1
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Table 7.7 Statement of Cash Flow for Year 2
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Table 7.8 Statement of Cash Flow for Year 3
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Table 7.9 Statement of Cash Flow for Year 4
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Table 7.10 Statement of Cash Flow for Year 5
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7.3 Balance sheet
Table 7.11 Balance Sheet of Year 1
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Table 7.12 Balance Sheet of Year 2
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Table 7.13 Balance Sheet of Year 3
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Table 7.14 Balance Sheet of Year 4
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Table 7.15 Balance Sheet of Year
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7.4 Pay Back Period
Figure 7.1 Pay Back Period
The Payback Period ~ 9 Month
Our company can get cash outflow equal 1,116,928.20Baht in year 1, so length of
Time require for investment return ~ 9 Month
7.5 NPV and IRR
Calculate Net Present Value (NPV) and Internal Rate of Return (IRR) for 5 year
Dividend 10%
investment -800000
1 1,116,928.20
2 3,746,708.87
3 5,846,180.53
4 6,997,523.45
5 7,425,481.60
NPV 17,094,207.37
IRR 245%
Table 7.16: NPV and IRR
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Chapter 8 Risk Management
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Chapter 8 Risk Management
8.1 Risk Management Analysis
Because of Kids Talented is located in Bangkok at Sukhumvit 26, where there are
civilizations and more competitors. So, our company has both direct and indirect risk as the
following analysis.
8.1.1 Competitor risk
After we explored the Talented Institutions that locate nearby Sukhumvit 26, We
found that have direct competitors are Yamaha Music School at Sukhumvit 39 and KPN
Music Academy at Sukhumvit 55, where have more famous institution in long time. But, we
have advantage about course of our company have varieties of course that different 2
institutions have only course of music.
8.1.2 External risk
Every business has all external risk, that this risk can‟t not control or dealing with it
but we can apply operation with these changing. It consists of following risks;
Social risk
In many years ago of Thailand, the interest about Talented Institution of people have
less among. Because, most people have more interest about School Tutorial and nowadays,
the parent want to their child attention about education. This cause effect to parent agrees to
lost money to their child education more than get children have talented in free time.
For the solve this problem, we will have good explain to parent about talented with free time
of children that these talented can‟t improve education but they can improve experience of
education.
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Technology risk
In the operation of service, the technologies are important factors, because the
technology will help to customers or parents understand in any course of talented with multi-
media presented. In addition, technology also gives an advantage over competitors. Thus, our
company should follow about news of technology for applied using technology with in
business.
Economic risk
The situations of Bangkok economic have about high cost of product. Especially in
business, the investment to establish new business has high of cost investment in Bangkok.
People should have carefully and management in operation of business.
Political risk
Political situation in Thailand have uncertainty and volatile in sometimes and there
are flooding climate before end of year 2011. This cause can effect to about financial of
Thailand, especially loan capital from any bank. In all of investment of our business, we
should have good management of our loan capital in any department.
8.1.3 Internal risk
Risk of Kids Talented Company has to face many factors with establish in new
business. We will analyze in each risk because all of risk has importance to our operating.
The company‟s operation may face the risk of these characteristics;
Risk of product and service
Kids Talented has product in form of education and service. The important factors to
customers or students have satisfaction are willingness and attention. For parent of customers
have satisfaction and advertise by word of mouth from customers, we will provide service
both of student and parent as in quality.
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Risk of pricing
Kids Talented have setting price in appropriate price. If we set the price to high,
customers will not interest in new business and they may be choose famous institution
replace our company. If we set lower price, it may be effect to our capital money for
operating in company. Thus we set the price similar to competitors but we also have
promotion or special service to parent of students.
Risk of entry the market
The risk to enter the market of Kids Talented is useful from five force model; rivalry
of competitor, bargaining power of customer, bargaining power of supplier, substitute
product and new entry of competitor. For this reason, we will reduce risk via market study,
competitor analyze and condition of competition.
Risk of Human Resources
Risk arising from aware of ability to work and characters of each staff and tutors, so
this may is cause problem. Business of our company is the institution get education to
customers or student. Thus, in each selection of our company, we should choose who
profession tutors can good work with teacher in each course.
Risk of Performance of course equipment
In the company have varieties and many of equipment. It has important things to
attend about maintenance for children using. Thus, we should employ profession staff to
maintenance these equipments in always time.
Risk of Empowerment
Manager will assign work to teacher to be leader in each their course. This cause may
be some mistake about service for satisfaction to students or customers, because some teacher
may not understand about service operating. Some time, empowerment to teacher may make
some mistake to dissatisfaction of students.
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Risk of Health and Safety
Our company has realizing the importance of healthy all of staff, teacher, tutors and
employee. If some staff in company not have good health. They can transmit sickness to any
kids because our customers are children, they have low immunity. We have to realize about
healthy of all staffs.
Risk of Efficiency
This is the most important in an operation of our company. In each attention of
student, we want good talented result of all students for happiness of parent. Parent will see
that we work in more efficiency operation and see that we have more attention in their
children in seriously. If we have efficiency operation, we will get the satisfaction from their
in long time.
8.2 Financial Risk
8.2.1 Risk of sales decrease 5%, 10% and 15% for 5 years.
Sales Decrease 5% Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Sale Decrease 5% 5% 5% 5% 5% 5%
Net Sale 6,429,600.00 11,269,683.75 14,338,350.00 15,431,040.00 15,431,040.00
Cost of good sold
Cost of good sold 1,274,680 1,529,616 1,529,616 1,529,616 127,468
Gross Profit 5,154,920 9,740,068 12,808,734 13,901,424 15,303,572
Expense
Selling and Marketing expense 1,713,525 1,545,875 1,530,350 1,434,350 1,435,050
Administration cost 2,285,750 2,761,780 2,763,415 2,761,775 2,762,490
Depreciation 1,343,850 120,360 120,360 120,360 120,360
Total Operating Expense 5,343,125 4,428,015 4,414,125 4,316,485 4,317,900
EBIT -188,205 5,312,053 8,394,609 9,584,939 10,985,672
Taxes (30%) - 1593615.825 2518382.7 2875481.7 3295701.6
Net income -188,205 3,718,437 5,876,226 6,709,457 7,689,970
Devidend - 371843.6925 587622.63 670945.73 768997.04
Addition retain earning -188,205 3,346,593 5,288,604 6,038,512 6,920,973
Table 8.1: Summary of risk of sales decrease 5% for 5 years
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Sales Decrease 10% Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Sale Decrease 10% 10% 10% 10% 10% 10%
Net Sale 6,091,200.00 10,676,542.50 13,583,700.00 14,618,880.00 14,618,880.00
Cost of good sold
Cost of good sold 1,274,680 1,529,616 1,529,616 1,529,616 127,468
Gross Profit 4,816,520 9,146,927 12,054,084 13,089,264 14,491,412
Expense
Selling and Marketing expense 1,713,525 1,545,875 1,530,350 1,434,350 1,435,050
Administration cost 2,285,750 2,761,780 2,763,415 2,761,775 2,762,490
Depreciation 1,343,850 120,360 120,360 120,360 120,360
Total Operating Expense 5,343,125 4,428,015 4,414,125 4,316,485 4,317,900
EBIT -526,605 4,718,912 7,639,959 8,772,779 10,173,512
Taxes (30%) - 1415673.45 2291987.7 2631833.7 3052053.6
Net income -526,605 3,303,238 5,347,971 6,140,945 7,121,458
Devidend - 330323.805 534797.13 614094.53 712145.84
Addition retain earning -526,605 2,972,914 4,813,174 5,526,851 6,409,313
Table 8.2: Summary of risk of sales decrease 10% for 5 years
Sales Decrease 15% Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Sale Decrease 5% 15% 15% 15% 15% 15%
Net Sale 5,752,800.00 10,083,401.25 12,829,050.00 13,806,720.00 13,806,720.00
Cost of good sold
Cost of good sold 1,274,680 1,529,616 1,529,616 1,529,616 127,468
Gross Profit 4,478,120 8,553,785 11,299,434 12,277,104 13,679,252
Expense
Selling and Marketing expense 1,713,525 1,545,875 1,530,350 1,434,350 1,435,050
Administration cost 2,285,750 2,761,780 2,763,415 2,761,775 2,762,490
Depreciation 1,343,850 120,360 120,360 120,360 120,360
Total Operating Expense 5,343,125 4,428,015 4,414,125 4,316,485 4,317,900
EBIT -865,005 4,125,770 6,885,309 7,960,619 9,361,352
Taxes (30%) - 1237731.075 2065592.7 2388185.7 2808405.6
Net income -188,205 2,888,039 4,819,716 5,572,433 6,552,946
Devidend - 288803.9175 481971.63 557243.33 655294.64
Addition retain earning -188,205 2,599,235 4,337,745 5,015,190 5,897,652
Table 8.3: Summary of risk of sales decrease 15% for 5 years
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8.2.2 Risk of cost increase 5%, 10% and 15% for 5 years.
Cost Increase 5% Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale 6,768,000 11,862,825 15,093,000 16,243,200 16,243,200
Cost of good sold
Cost of good sold 1,274,680 1,529,616 1,529,616 1,529,616 127,468
Cost Increase 5% 63,734 76,481 76,481 76,481 6,373
Cost of good sold 5% 1,338,414 1,606,097 1,606,097 1,606,097 133,841
Gross profit 5,429,586 10,256,728 13,486,903 14,637,103 16,109,359
Expense
Selling and Marketing expense 1,713,525 1,545,875 1,530,350 1,434,350 1,435,050
Administration cost 2,285,750 2,761,780 2,763,415 2,761,775 2,762,490
Depreciation 1,343,850 120,360 120,360 120,360 120,360
Total operating expenses 5,343,125 4,428,015 4,414,125 4,316,485 4,317,900
EBIT 86,461 5,828,713 9,072,778 10,320,618 11,791,459
Taxes (30%) 25,938 1,748,614 2,721,833 3,096,185 3,537,438
Net income 60,523 4,080,099 6,350,945 7,224,433 8,254,021
Dividend 6052.27 408009.924 635094.474 722443.274 825402.102
Addition retain earning 54,470 3,672,089 5,715,850 6,501,989 7,428,619
Table 8.4: Summary of risk of cost increase 5% for 5 years
Cost Increase 10% Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale 6,768,000 11,862,825 15,093,000 16,243,200 16,243,200
Cost of good sold
Cost of good sold 1,274,680 1,529,616 1,529,616 1,529,616 127,468
Cost Increase 10% 127,468 152,962 152,962 152,962 12,747
Cost of good sold 10% 1,402,148 1,682,578 1,682,578 1,682,578 140,215
Gross profit 5,365,852 10,180,247 13,410,422 14,560,622 16,102,985
Expense
Selling and Marketing expense 1,713,525 1,545,875 1,530,350 1,434,350 1,435,050
Administration cost 2,285,750 2,761,780 2,763,415 2,761,775 2,762,490
Depreciation 1,343,850 120,360 120,360 120,360 120,360
Total operating expenses 5,343,125 4,428,015 4,414,125 4,316,485 4,317,900
EBIT 22,727 5,752,232 8,996,297 10,244,137 11,785,085
Taxes (30%) 6,818 1,725,670 2,698,889 3,073,241 3,535,526
Net income 15,909 4,026,563 6,297,408 7,170,896 8,249,560
Dividend 1590.89 402656.268 629740.818 717089.618 824955.964
Addition retain earning 14,318 3,623,906 5,667,667 6,453,807 7,424,604
Table 8.5: Summary of risk of cost increase 10% for 5 years
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Cost Increase 10% Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale 6,768,000 11,862,825 15,093,000 16,243,200 16,243,200
Cost of good sold
Cost of good sold 1,274,680 1,529,616 1,529,616 1,529,616 127,468
Cost Increase 15% 191,202 229,442 229,442 229,442 19,120
Cost of good sold 15% 1,465,882 1,759,058 1,759,058 1,759,058 146,588
Gross profit 5,302,118 10,103,767 13,333,942 14,484,142 16,096,612
Expense
Selling and Marketing expense 1,713,525 1,545,875 1,530,350 1,434,350 1,435,050
Administration cost 2,285,750 2,761,780 2,763,415 2,761,775 2,762,490
Depreciation 1,343,850 120,360 120,360 120,360 120,360
Total operating expenses 5,343,125 4,428,015 4,414,125 4,316,485 4,317,900
EBIT -41,007 5,675,752 8,919,817 10,167,657 11,778,712
Taxes (30%) - 1,702,725 2,675,945 3,050,297 3,533,614
Net income -41,007 3,973,026 6,243,872 7,117,360 8,245,098
Dividend - 397302.612 624387.162 711735.962 824509.826
Addition retain earning -41,007 3,575,724 5,619,484 6,405,624 7,420,588
Table 8.6: Summary of risk of cost increase 15% for 5 years
8.2.3 Risk of dividend increase 5%, 10% and 15% for 5 years.
Devidend Increase 5% Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Cost of good sold
Cost of good sold 1,274,680 1,529,616 1,529,616 1,529,616 127,468
Gross profit 5,493,320 10,333,209 13,563,384 14,713,584 16,115,732
Expense
Selling and Marketing expense 1,713,525 1,545,875 1,530,350 1,434,350 1,435,050
Administration cost 2,285,750 2,761,780 2,763,415 2,761,775 2,762,490
Depreciation 1,343,850 120,360 120,360 120,360 120,360
Total operating expenses 5,343,125 4,428,015 4,414,125 4,316,485 4,317,900
EBIT 150,195 5,905,194 9,149,259 10,397,099 11,797,832
Taxes (30%) 45,059 1,771,558 2,744,778 3,119,130 3,539,350
Net income 105,137 4,133,636 6,404,481 7,277,969 8,258,482
Dividend 10,514 413,364 640,448 727,797 825,848
Dividend increase 5% 526 20,668 32,022 36,390 41,292
Addition retain earning 94,097 3,699,604 5,732,011 6,513,783 7,391,342
Table 8.7: Summary of risk of dividend increase 5% for 5 years
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Devidend Increase 10% Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Cost of good sold
Cost of good sold 1,274,680 1,529,616 1,529,616 1,529,616 127,468
Gross profit 5,493,320 10,333,209 13,563,384 14,713,584 16,115,732
Expense
Selling and Marketing expense 1,713,525 1,545,875 1,530,350 1,434,350 1,435,050
Administration cost 2,285,750 2,761,780 2,763,415 2,761,775 2,762,490
Depreciation 1,343,850 120,360 120,360 120,360 120,360
Total operating expenses 5,343,125 4,428,015 4,414,125 4,316,485 4,317,900
EBIT 150,195 5,905,194 9,149,259 10,397,099 11,797,832
Taxes (30%) 45,059 1,771,558 2,744,778 3,119,130 3,539,350
Net income 105,137 4,133,636 6,404,481 7,277,969 8,258,482
Dividend 10,514 413,364 640,448 727,797 825,848
Dividend increase 10% 1,051 41,336 64,045 72,780 82,585
Addition retain earning 93,571 3,678,936 5,699,988 6,477,393 7,350,049 Table 8.8: Summary of risk of dividend increase 10% for 5 years
Devidend Increase 15% Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Net Sale 6,768,000.00 11,862,825.00 15,093,000.00 16,243,200.00 16,243,200.00
Cost of good sold
Cost of good sold 1,274,680 1,529,616 1,529,616 1,529,616 127,468
Gross profit 5,493,320 10,333,209 13,563,384 14,713,584 16,115,732
Expense
Selling and Marketing expense 1,713,525 1,545,875 1,530,350 1,434,350 1,435,050
Administration cost 2,285,750 2,761,780 2,763,415 2,761,775 2,762,490
Depreciation 1,343,850 120,360 120,360 120,360 120,360
Total operating expenses 5,343,125 4,428,015 4,414,125 4,316,485 4,317,900
EBIT 150,195 5,905,194 9,149,259 10,397,099 11,797,832
Taxes (30%) 45,059 1,771,558 2,744,778 3,119,130 3,539,350
Net income 105,137 4,133,636 6,404,481 7,277,969 8,258,482
Dividend 10,514 413,364 640,448 727,797 825,848
Dividend increase 15% 1,577 62,005 96,067 109,170 123,877
Addition retain earning 93,046 3,658,268 5,667,966 6,441,003 7,308,757 Table 8.9: Summary of risk of dividend increase 15% for 5 years
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Chapter 9 Conclusion
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Chapter 9 Conclusion
Summary
As we are determined the possibility of possible business performs, so we are going to
know the feasibility of business so far. First things that we have to do are choose good
location for begin our business and we found that Sukhumvit 26 that place have close BTS-
Prompong nearly is good location with comfortable transportation. In addition, there are
target markets around our location. This cause, we can answer about primary target markets
and segmentation.
Kids Talent Company is the institution to tutorial varieties talented for children who is
the younger than find their talented by themselves. In our operating will provide the basic
complex course to give the variety of experience that reinforces their learning in daily life.
Thus, the main objectives are the business that tutorial to improve the ability of children, and
they can use utility talented for make new experience of them.
In the children, as follow the research from chapter 2 of project. We can see that the
objective of chosen children as target market occur because, children have more receive
education, experience in an efficiency responsiveness since 6 age of years forward. The
children have quickly and fast to response learning. They have efficiency to learning through
playing and feeling is active learning and is a significant factor in bringing out the potential
of each child. So, in the wealthy social such as international school, parents willing to spend a
lot of money to improve their children skill although in the high price for higher quality of
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their children life, we can make sure this is the opportunity to operating in art school with this
group of target.
Good environment of school, it will also improve the learning of children and support
stimulate to good learning. It can get children have a brave to show their talented and
children will have creative to learn in new experience. So, good development of children, it
has to supporting from parent too. The foundations from parent to kids are important things,
because each child has different emotion and feeling. Thus, parents have to understand about
children and apply caring in appropriate way.
We have setting about the base course that children can easy to understand and they
can bring this knowledge to improve ability in the future.
The motivation of parent that they will bring their children to school of talented are
more talented that will occur with children over learning from learning about academic
subject in general school. Parent will receive about changing in their children, efficiency
about thinking will have good positive because children have new society with new friend in
same activities. Although in Thailand have many talented schools, but we will try to do in
different from those. We company provide many skill for the kid‟s choose their own talented
with the freedom. The kid‟s has to learn about their interest and choose their own talent.
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In the entry to market, we have marketing analysis and planning the feasibility to
promote product and service in market. Marketing feasibility study tell that the analysis about
external environment such as social, technology, economic, environment, and political
factors. All of these factors are important and have effect to our company.
In the competitors, we have many competitors around Sukhumvit 22 and around
Bangkok that comfortable travel by BTS. But, we have the efficiency and high quality
strategies to get advantage competitors. We use SWOT analysis including Strength,
Weakness, Opportunity, and Treat. This analysis can make our company to successful in the
business market
We have many majors of course for students as the following; Martial art skill, Music,
Art skill, and cooking. Children can easy understand in course with each level of skills and
ages. Our company has promotion for learn from special guest for guideline how to
successful in studying in every end of semester school, because we have advertising and
brochure to promote our company at school and we hope that every student, parent and
customers will satisfy in our company and service.
For financial analysis, the possibility financial estimation, it let us know about
the expense or investment of this business. For example it has office equipment expenditure,
course equipment expenditure, marketing expenses which are facility, raw material, and
salary. When we analyze the financial of business we can know that our business have
increase or decrease of income in each months.
Finally, in the first years, we have received in loss profit because the student may
have half of all students that come to register in courses with same hours of course. But, in
the fourth and fifth years, we have expense same first year but we have more than students.
This cause will provide more profit after operating in four or five years.
We requirement only 120 Student in basic course that possible to full in capacity and
reduce the student in advance course expectation in target because we have many competitor
in niche market as YAMAHA or KPN that have more famous but it‟s possible to have a
customer royalty in our organization
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In addition, advertisement, we use low cost advertisement but we choose appropriate
time to promote our company that it matches with our target market. In the period before and
after semester of school; February, May and November are appropriate for advertising and
promoting. It make our advertise cost have not high and the company have more profit.
In risk analysis, although we have a many risk in the market including internal risk as
the operating process, Human resource, Pricing and Service that can effect directly with a
organization revenue and external problem as political, Economic, Social and technology
especially in external factor that we can‟t control it and effect directly with every business in
the market. So, from chapter 8 results, Kids Talented business remain showing a good result
and high benefit with the investor and owner especially in term of profit strongly.
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References/
Appendix
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References
- Aikido Connection: A Brief History of Aikido. Retrieved December 5,2011 from
http://www.aikidoconnection.com/historyofaikido.html
- Animation, film reference, French illustrators, & Russian masters: The History of Drawing.
Retrieved December 5, 2011 from
http://www.dibujosparapintar.com/english_activities/drawing_course_history.html
- Baan Chang Thai Arts and Muay Chaiya, Thailand. Retrieved November 29, 2011 from
http://baanchangthai.blogspot.com/
- Bangkok International Preparatory and Secondary School: About Bangkok Prep.
Retrieved December 1, 2011 from
http://www.bkkprep.ac.th/index2.php?menu=4&sub=5&sub_id=
- Chiang Kuun, (15-11-2009). Educational statistics of primary students in Thailand.
Retrieved November 29, 2011 from http://witayakornclub.wordpress.com/2009/11/15/2-
%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%88%E0%B8%B1%E0%B8%94%
E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%A8%E0%B8%B6%E0%B8%81%E
0%B8%A9%E0%B8%B2-
%E0%B8%87%E0%B8%9A%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%A1
%E0%B8%B2/
- Commercial building for rent, Thailand‟s leading property site. Retrieved December
2,2011, from http://www.ddproperty.com/property/show/174876
- CookingWhiz: History of cooking. Retrieved December 5,2011 from
http://cookingwhiz.com/cookhistory.htm
- CHRISTOPH&RAFFAEL SPRENGER: The History of the violin. Retrieved December
5, 2011 from http://www.geigen.ch/e/violin_history.htm
- Education for the information age; Health and Fitness Education: Martial Arts. Retrieved
December 5,2011 from http://www.edinformatics.com/health_fitness/martial_arts.htm
- Education Foundation: History of Aikido. Retrieved December 5, 2011 from
http://library.thinkquest.org/C007146/history.html
- E-muzic institution, Thailand. Retrieved November 29, 2011 from http://www.e-
muzic.net/
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- Enjoy the Music: Music History. Retrieved December 5,2011 from
http://www.enjoythemusic.com/history.htm
- EzyThaiCooking: Thai Dessert. Retrieved December 5,2011 from
http://www.ezythaicooking.com/free_dessert_recipes/Thai_dessert_kanom_custard_jelly_
th.html
- Finding Dulcinea Librarian of the internet: The history and Philosophy of Martial Arts.
Retrieved December 5,2011 from
http://www.findingdulcinea.com/guides/Sports/Martial-Arts.pg_0.html
- Guide to Early Childhood Education Program (2003). Retrieved December 1, 2011 from
http://school.obec.go.th/sup_br3/cr_03.HTM
- Helen B. Mules; Associate Curator of Drawings: The History of Drawing. Retrieved
December 5,2011 from http://www.scholastic.com/browse/article.jsp?id=3753864
- IFood.TV: Curry Puff. Retrieved December 5,2011 from
http://www.ifood.tv/network/curry_puff
- KPN Music Academy, Thailand. Retrieved November 29, 2011 from
http://www.kpnmusic.com/
- Lucile Packard Children‟s Hospital at Stanford; the Growing child: School-Age 6-12
Years. Retrieved December 5,2011 from
http://www.lpch.org/DiseaseHealthInfo/HealthLibrary/growth/schag612.html
- Muay Thai Chaiyarat: History of Chaiya Boxing. Retrieved December 5, 2011 from
http://www.muaythaichaiyarat.com/home_th/index.php?option=com_content&view=artic
le&id=54&Itemid=27
- Name list of the primary school in Klong-Toey area. Retrieved December 1, 2011 from
http://www.thaidaddy.com/Thai-Kid-Anuban-Center-10110.html
- National Institute for Child and Family Development.Retrieved December 1, 2011 from
http://www.factsforlifethai.cf.mahidol.ac.th/learning/index.php
- Neo Kids (Nursery & Play Group), Thailand. Retrieved November 29, 2011 from
http://www.neokids.co.th/main_01.html
- Ocean Life Insurance, Thailand. Retrieved December 2,2011, from
http://www.ocean.co.th/th/real-estate/index.php
- Philip Magic School: History of Magic. Retrieved December 5,2011 from
http://www.philipmagicschool.com/index.php?lay=show&ac=article&Id=79125
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- Phuketwatch: Thai Music Artists Guide; History Music of Thailand. Retrieved December
5,2011 from http://www.phuketwatch.com/thai-music-artists/thaimusic.htm
- Pradubkul, A. (n.d.). Depreciation cost and Salvage Value Solution. Retrieved December
7, 2011 from http://www.softbizplus.com/accounting-principles/262-depreciation-fixed-
assets
- San Francisco Victoriana, Inc. ; Architectural Ornament for Traditional,
Victorian & Contemporary Buildings: Molding History. Retrieved December 5,2011
from http://www.sfvictoriana.com/details/pages/1.htm
- School of Eastern Martial Arts: History of Kung Fu. Retrieved December 5,2011 from
http://www.easternmartialarts.com/kungfu_history.htm
- Semester project for the class MMC3260 at the University of Florida; All about
Cupcakes: History of Cupcakes. Retrieved December 5,2011 from
http://iml.jou.ufl.edu/projects/spring07/ayers/history.html
- The Kitchen Project; Food History: The History of Cookies. Retrieved December 5,2011
from http://www.kitchenproject.com/history/cookies.htm
- The Little Gym Rama, Thailand. Retrieved November 29, 2011 from
http://www.thelittlegymrama3.com/
- The Power of the First Five years of Early Childhood Education. Retrieved December 1,
2011 from http://www.edthai.com/reform/mar22c.htm
- TOT mobile voice, Y-tel 1234, Thailand. Retrieved December 2,2011, from
http://www.tot.co.th/index.php?option=com_linkcontent&categoryid=82&Itemid=60
- Triple T Internet, 3 boadbrand, Thailand. Retrieved December 2,2011, from
http://www.3bb.co.th/home.php
- TRIPOD: History of Drums. Retrieved December 5,2011 from
http://penz4.tripod.com/historyofdrums.html
- UKE School: Ukulele History. Retrieved December 5,2011 from
http://www.ukeschool.com/ukulele/history.html
- Weloveukulele: History of Ukulele. Retrieved December 5,2011 from
http://www.weloveukulele.com/?tag=ukulele-history
- Yamaha Thailand Music School, Thailand. Retrieved November 29, 2011 from
http://www.yamaha.in.th/yamahanew/school.network.main.php?zone=Bangkok
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Appendix
martial art tool
Head guard
Punch pad
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Boxing gloves
Belly protector
Kick bags
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Shin guards
Training floor pad
Price of tools boxing1
1 Boxing tools price: http://www.free-webboard.com/view.php?nm=muaythai&qid=3
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Aikido tools
Price: 1,100 for children1
1 Aikido tools: http://www.thaiaikikai.com/thai/gear.html
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Art Tools
Apron1
Whiteboard2
1
http://www.ocs-handicraft.is.in.th/?md=product&ma=show&id=20 2
http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=36816&pid=18164
0
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Tripod1
Color plate2
1
http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=40369&pid=18169
9
2http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=36852&pid=17947
2
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Paintbrush Set1
Drawing Frame2
1
http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=36856&pid=17946
6
2http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=36850&pid=17112
0
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Ruler1
Wood color2
1http://www.office2art.com/index.php?lay=show&ac=cat_show_pro_detail&cid=36874&pid
=162167 2
http://www.officedepot.co.th/ProductDetail.aspx?PID=ODP000178224
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Candle Color1
Magic color
http://www.ninatoy.com/index.php?page=product&productid=83&category=53
1
http://www.ninatoy.com/index.php?page=product&productid=57&category=53
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Water Colur
http://www.trendyday.com/Product/1180970/%E0%B8%AA%E0%B8%B5%E0%B8%99%E0%
B9%89%E0%B8%B3-
%E0%B8%A1%E0%B8%B2%E0%B8%AA%E0%B9%80%E0%B8%95%E0%B8%AD%E0%B8%A3%
E0%B9%8C%E0%B8%AD%E0%B8%B2%E0%B8%A3%E0%B9%8C%E0%B8%95-5-
%E0%B8%A1%E0%B8%A5-
(%E0%B8%81%E0%B8%A5%E0%B9%88%E0%B8%AD%E0%B8%8712%E0%B8%AA%E0%B8%B
5)
Pencil
http://www.trendyday.com/Product/1500260/%E0%B8%94%E0%B8%B4%E0%B8%99%E0%
B8%AA%E0%B8%AD%E0%B9%80%E0%B8%82%E0%B8%B5%E0%B8%A2%E0%B8%99%E0%B
9%81%E0%B8%9A%E0%B8%9A-
%E0%B8%AA%E0%B9%80%E0%B8%95%E0%B9%87%E0%B8%94%E0%B9%80%E0%B8%A5%
E0%B9%88%E0%B8%AD%E0%B8%A3%E0%B9%8C-
%E0%B8%A5%E0%B8%B9%E0%B9%82%E0%B8%A1%E0%B8%81%E0%B8%A3%E0%B8%B2%
E0%B8%9F-2B-(1x12)
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Sharpener
http://www.trendyday.com/Product/1530600/%E0%B9%80%E0%B8%84%E0%B8%A3%E0%
B8%B7%E0%B9%88%E0%B8%AD%E0%B8%87%E0%B9%80%E0%B8%AB%E0%B8%A5%E0%B
8%B2%E0%B8%94%E0%B8%B4%E0%B8%99%E0%B8%AA%E0%B8%AD-
%E0%B8%AD%E0%B9%82%E0%B8%A3%E0%B8%A1%E0%B9%88%E0%B8%B2-AB-602
http://www.trendyday.com/Product/1520570/%E0%B8%A2%E0%B8%B2%E0%B8%87%E0%
B8%A5%E0%B8%9A%E0%B8%94%E0%B8%B4%E0%B8%99%E0%B8%AA%E0%B8%AD-
%E0%B8%84%E0%B8%A7%E0%B8%AD%E0%B8%99%E0%B8%95%E0%B8%B1%E0%B9%89%
E0%B8%A1-QE600-50-
(%E0%B8%81%E0%B8%A5%E0%B9%88%E0%B8%AD%E0%B8%8750%E0%B8%81%E0%B9%8
9%E0%B8%AD%E0%B8%99)
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Shelf
http://www.boeing-
bonus.com/store/product/view/Disney_Princess_Multi_Bin_Toy_Organizer_ชนเกบของเลนลาย
เจาหญง_%3E%3E%3E_พรอมสง-20895556-th.html
http://www.boeing-bonus.com/store/product/view/Toy_Story_Multi_Bin_Organizer_ชนเกบ
ของเลนทอยสตอร_%3E%3E%3E_พรอมสง-20895539-th.html
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Plasticine
http://www.ninatoy.com/index.php?page=product&productid=1104&category=53
Dough
http://www.pantown.com/board.php?id=53490&area=4&name=board24&topic=5&action=
view
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Cooking Tools
Cooking machine1
Waffle machine 2
1
http://www.weloveshopping.com/template/e1/show_article.php?shopid=221389&qid=95778 2
http://www.weloveshopping.com/template/e1/showproduct1.php?pid=19908060&shopid=221389
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paddle1
Oven machine 2
1
http://www.weloveshopping.com/template/e1/showproduct.php?pid=17456726&shopid=221389
2http://www.weloveshopping.com/template/e1/showproduct1.php?pid=18395905&shopid=221389
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Donut machine 1
Sandwich machine 2
1
http://www.kitchenwaremarket.com/oscommerce/catalog/index.php?cPath=125_405_506
2http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?cPath=125_405_400
&products_id=2399
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Digital Balance1
Mix machine 2
1
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=3216
2http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id
=1460
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Cake decoration1
Pot
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
2025
Measuring cup
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
1564
1
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id
=2586
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Chopping block
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
1492
Pan
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
1132
Spade of frying pan
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
2354
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Ladle
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
2915
Circle of fry egg
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
739
Heart of fry egg
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
738
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Frame of aluminum cake
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
2167
Bow of mix
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?products_id=
1134
Stove (toast grill) no smoke
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?cPath=125_4
08_340&products_id=2395
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Electro-magnet stove and pot
http://www.kitchenwaremarket.com/oscommerce/catalog/product_info.php?cPath=125_4
08_149&products_id=3711
Refrigerator
http://www.eaeasy.com/index.php?page=shop.product_details&category_id=14&flypage=fl
ypage.tpl&product_id=466&option=com_virtuemart&Itemid=64
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Bakery method
http://www.bakeryland.co.th/content-สตรขนม-4-5576-1.html
Musical
Ukulele
Brand: OUNA
Cost: 2,200 THB.
Detail: Maple wood back and sides, tone and volume use for types of all
music
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Violin
Brand: LANDWIN 1 /4
Cost: 1,800 THB.
Detail: Indian rosewood back and sides, easy for children use and sound
support types of all music.
Drum
Brand: Symphony DR.DRUM
Cost: 23,000 THB.
Detail: Millennium starter drum set, 9-ply wood base/ 6-ply
wood toms/ share shell, clear drum and resohead, and
support type of all music.
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Company Location1
Bangkok International Preparatory and Secondary School 2
Location: Neared B.T.S station including
Kids Talented School
Kind of School: International school
Number of Student: now approaching 650
students
Kind of student: The Primary School caters
for students from 3 to 11 years of age
1
http://www.ddproperty.com/property/show/174876
http://maps.google.co.th/maps?hl=th&q=%E0%B9%82%E0%B8%A3%E0%B8%87%E0%B9%80%E0%B
8%A3%E0%B8%B5%E0%B8%A2%E0%B8%99%E0%B9%83%E0%B8%81%E0%B8%A5%E0%B9%89+%E
0%B8%96+%E0%B8%AA%E0%B8%B8%E0%B8%82%E0%B8%B8%E0%B8%A1%E0%B8%A7%E0%B8%B
4%E0%B8%97+26&bav=on.2,or.r_gc.r_pw.,cf.osb&biw=1280&bih=577&wrapid=tlif13238485109531
0&um=1&ie=UTF-
8&ei=V1PoTvqlMMeHrAeVttHCBw&sa=X&oi=mode_link&ct=mode&cd=3&ved=0CA4Q_AUoAg
2
http://www.eaeasy.com/index.php?page=shop.product_details&flypage=flypage.tpl&product_id=717&category_id=15&manufacturer_id=4&option=com_virtuemart&Itemid=64
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LG 32LK410
Size: 32" Full HD LCD TV
Detail: 1080p, SMART ENERGY SAVING, LCD TV, USB available, system Clear
Voice II Technology
Price: 10,500 baht 1
1
http://www.eaeasy.com/index.php?page=shop.product_details&flypage=flypage.tpl&product_id=717&category_id=15&manufacturer_id=4&option=com_virtuemart&Itemid=64
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G01A005-6: Velvet board posting
Size: 90*120 Cm. With Aluminum 1
Price: 1,400 baht
Air-Conditioning
Air-Conditioning 12,000BTU: Price13, 000 Baht2
Air-Conditioning 9,000BTU: Price 11,300 Baht3
1
http://www.nsboffice.com/productdetail-gid-657.aspx
2
http://th.88db.com/Home-Services/Air-Conditioning-Service/ad-1156252/
3
http://www.siammitsu.com/product-
MITSUBISHIHEAVYDUTY%E0%B8%A3%E0%B8%B8%E0%B9%88%E0%B8%99SRK10CKV9000BTU%E0%B8%AA%
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Decoration trees Kiet-Ti-Sak
Kind of: Dumbcane
Price: 100 Baht depend on size1
Red Chair
Price: 3502
Black Table
Price 19,900
E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9-4682-33098-1.html 6 http://www.nanagarden.com/%E0%B9%80%E0%B8%81%E0%B8%B5%E0%B8%A2%E0%B8%A3%E0%B8%95%E0%
B8%B4%E0%B8%A8%E0%B8%B1%E0%B8%81%E0%B8%94%E0%B8%B4%E0%B9%8C-122193-4.html 2 http://www.unicornfurniture.com/product.detail_791599_th_3901952#
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English Books for Student1
Thai’s Books for Student2
Aluminum Sink3
Price: 7,300 Baht
Cooker hood4
Price: 9,016 Baht
1
http://go2pasa.ning.com/group/shopping/forum/topics/15?xg_source=activity 2
http://www.oknation.net/blog/print.php?id=420905 3
http://www.thefurnish.com/Furniture-Category-aluminium-al0809-DESC-id_Record-45-1.html 4
http://www.bloggang.com/mainblog.php?id=my-happiness&month=16-08-2009&group=3&gblog=6
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Counter1
Price: 8,000 Baht
CCTV Price:11,900 Baht
1
http://market.onlineoops.com/60714
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Stage for music show 7.2*3.61
Price: 8,500 Baht
1
http://www.taradnoi.com/0/posts/47-%E0%B8%AD%E0%B8%B7%E0%B9%88%E0%B8%99%E0%B9%86-
%E0%B8%88%E0%B8%B4%E0%B8%9B%E0%B8%B2%E0%B8%96%E0%B8%B0/267-%E0%B8%AD%E0%B8%B7%E0%B9%88%E0%B8%99%E0%B9%86/90210-%E0%B8%9A%E0%B8%B5-%E0%B8%8B%E0%B8%B5-%E0%B8%AD%E0%B8%B5%E0%B9%89%E0%B9%80%E0%B8%A7%E0%B9%89%E0%B8%99%E0%B8%97%E0%B9%8C-%E0%B9%80%E0%B8%A3%E0%B8%99%E0%B8%97%E0%B8%AD%E0%B8%A5-%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B9%83%E0%B8%AB%E0%B9%89%E0%B9%80%E0%B8%8A%E0%B9%88%E0%B8%B2%E0%B9%81%E0%B8%A5%E0%B8%B0%E0%B8%88%E0%B8%B1%E0%B8%94%E0%B8%88%E0%B8%B3%E0%B8%AB%E0%B8%99%E0%B9%88%E0%B8%B2%E0%B8%A2%E0%B9%80%E0%B8%A7%E0%B8%97%E0%B8%B5-%E0%B8%84%E0%B8%B8%E0%B8%93%E0%B9%80%E0%B8%AD%E0%B9%8B-086-6030111-02-7598481-13.html%20%20%E0%B9%80%E0%B8%A7%E0%B8%97%E0%B8%B5
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แบบรายการประวตยอของผขอรบใบอนญาตใหจดตงโรงเรยนทายแบบ สช.1
เขยน………………………………………….
วนท……….เดอน………..…………พ.ศ…………….
ขาพเจา………………………………ขอรบใบอนญาตใหจดตงโรงเรยน.............................................................
อ าเภอ/เขต…………………………จงหวด………………………………
ขอใหถอยค าไวตอเจาหนาท ดงตอไปน
1. ขาพเจามสญชาต………….ศาสนา……………….เกดวนท…………เดอน………………พ.ศ…………….
อาย………..ป………….เดอน…………………วน
2. บานเกดเลขท……………….ตรอก/ซอย………………….ถนน……………………………หมท……………….ต าบล/
แขวง……………………….อ าเภอ/เขต…………………….จงหวด……………………
3.บานปจจบนเลขท………………ตรอก/ซอย…………………ถนน……………………………หมท…………...
ต าบล/แขวง……………อ าเภอ/เขต…………………….จงหวด……………………เลขหมายโทรศพท..................................
4. ชอบดา ……………………….สญชาต………..อาชพ……………ศาสนา…....... มารดาชอ…………………………
สญชาต……………อาชพ…………………….ศาสนา………………
5. ขาพเจามทรพยสนหรอฐานะพอทจะจดตงและด าเนนการโรงเรยน
………………………………………………………………………………………………………..................................
6. ขาพเจา เคย/ไมเคย ถกใหออกจากราชการโดยมความผดหรอปลดออกหรอไลออกจากราชการ
เรอง………………………………………………….เมอวนท……………เดอน……………………พ.ศ…………….
7. เจา เคย/ไมเคย ตองโทษโดยค าพพากษาถงทสดใหจ าคกเปนเวลา………ป………….เดอน
ความผดฐาน……………………………………ถกจ าคก ตงแตวนท………เดอน………………….พ.ศ……………..
พนโทษเมอวนท………..เดอน……………………พ.ศ……………………..
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8. ขาพเจา เคย/ไมเคย ถกเพกถอนใบอนญาตใหจดตงโรงเรยน………เมอวนท……..เดอน………พ.ศ………
9. ขาพเจามคณวฒทางการศกษาดงน
9.1 ประกาศนยบตรวชาสามญชน…………จาก……………………จงหวด………………เมอ พ.ศ…………
9.2 ประกาศนยบตรวชาอาชวศกษาหรอปรญญาระดบอดมศกษา คอ
จาก……………………..... ……….จงหวด………………….เมอ พ.ศ…………….......
9.3 ประกาศนยบตร หรอใบรบรองส าเรจวชาชพอน ๆ คอ
จาก……………………......…….จงหวด………………….เมอ พ.ศ………………......
10. ขาพเจาเคยประกอบอาชพมาแลวดงน (สถานทท างานแหงใดเขาตงแตเมอใดออกเมอใดออกเพราะเหตใด
บอกใหชดเจนทกระยะ)………………………………………………………………………………………………
11.ขาพเจาขอรบรองวาขาพเจาเปนผมคณสมบตและไมมลกษณะตองหาม ตามมาตรา 19
แหงพระราชบญญตโรงเรยนเอก พ.ศ.2525
ขาพเจาขอรบรองวา ขอความทไดใหการขางตนเปนความจรงทกประการ
(ลงมอชอ)………………………………….เจาของประวต
(ลงมอชอ)………………………….............พยาน
(ลงมอชอ)……………………………….......ผรบรอง
หมายเหต ผรบรองตองเปนขาราชการตงแตระดบ 4 หรอเทยบเทาขนไป
หนงสอยนยอมใหจดตงโรงเรยน
เขยนท……………………………………….
วนท…………เดอน…………………พ.ศ……………
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ขาพเจา นาย,นาง,นางสาว……………………………………นามสกล…………………………….
เปนสาม/ภรรยาของ นาย,นาง,นางสาว……………………………………นามสกล……………………………
โดยถกตองตามกฎหมายตามทะเบยนสมรส เลขท…………………………ลงวนท…………………………….
เดอน……………………….พ.ศ……………….ซงจดทะเบยน ณ เขต/อ าเภอ………………………………..
จงหวด……………………….ขอรบทราบและยนยอมในการจดตงโรงเรยนเอกชน ประเภท………………….
ซง นาย, นาง, นางสาว…………………………….นามสกล…………………………………………………..
ไดยนค ารองขอจดตง เมอวนท………………เดอน…………………………พ.ศ…………………………….
(ลงชอ)……………………………………สาม/ภรรยาผใหค ายนยอม
(………………………………….)
(ลงชอ)…………………………………..พยาน
(………………………………..)
(ลงชอ)…………………………………..พยาน
(………………………………..)
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หนงสอขอแตงตงผจดการ
เขยนท……………………………………………
วนท ……………..เดอน……………………..
พ.ศ………..
ขาพเจา (นาย, นาง,นางสาว)…………………………………………………………………ในฐานะ
ผรบใบอนญาตโรงเรยน………………………………..ขอแตงตงให (นาย, นาง, นางสาว)………………………
เปนผจดการโรงเรยน…………………………………….ซงตงอยทเลขท…………….ต าบล……………………..
อ าเภอ…………………………..จงหวด……………………………………
เพอเปนหลกฐานในการน ขาพเจาจงไดลงลายมอชอไวเปนส าคญตอหนาพยาน
ลงชอ………………………………………ผรบใบอนญาต
(………………………………………)
(ลงชอ)…………………………………..พยาน
(………………………………..)
(ลงชอ)…………………………………..พยาน
(………………………………..)
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หนงสอขอแตงตงครใหญ
เขยนท………………………………………….
วนท…………เดอน……………………..พ.ศ………….
ขาพเจา (นาย,นาง,นางสาว)………………………………………………………………….ในฐานะ
ผจดการโรงเรยน………………………………………….ตามใบอนญาตเลขท………………………………….
ลงวนท…………………………โดยไดรบความเหนชอบจาก (นาย,นาง,นางสาว)……………………………….
ผรบใบอนญาตโรงเรยน………………………………แลว ขอแตงตงให (นาย,นาง,นางสาว)……………………
เปนครใหญโรงเรยน…………………………………..ซงตงอยทเลขท………………ถนน………………………
ต าบล…………………………..อ าเภอ………………………………จงหวด…………………………………….
เพอเปนหลกฐานในการน ขาพเจาพรอมดวยผรบใบอนญาตในฐานะผใหความเหนชอบ จงไดลงลายมอชอ
ไวเปนส าคญตอหนาพยาน
(ลงชอ)…………………………………..ผรบใบอนญาต
(…………………………………..)
(ลงชอ)……………………………………ผจดการ
(………………………………..)
(ลงชอ)…………………………………..พยาน
(………………………………..)
(ลงชอ)…………………………………..พยาน
(………………………………..)
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หนงสอรบรองสญชาตไทยโดยการเกด
เขยนท…………………………………..
วนท…….เดอน…………………….พ.ศ…………
เรอง รบรองตวเอง
เรยน ผวาราชการจงหวดอบลราชธาน
ขาพเจา………………………………………..เกดวนท………………………………….
อาย……………ป เกดทบานเลขท……………..ถนน……………………………ซอย………………………
ต าบล/แขวง……………………………..อ าเภอ/เขต………………………..จงหวด…………………………
มบดาชอ……………………………..สญชาตไทย………………………….เชอชาต…………………………
ขาพเจาขอรบรองวาขาพเจามสญชาตไทย ตามทปรากฎในส าเนาทะเบยนบาน และม
สญชาตไทยโดยการเกด กรณทมบดาเปนสญชาตไทย และเกดในราอาณาจกรไทย โดยทไมไดโอนหรอ
แปลงสญชาตมากอน
ดงนน ถาปรากฎวาขาพเจามไดมสญชาตไทยโดยการเกด ตามทขาพเจายนยนไว
ขาพเจายนดรบโทษตามกฎหมายทกประการ
จงลงลายมอชอไวเปนหลกฐาน
ขอแสดงความนบถอ
(……………………………………….)
(ลงชอ)…………………………………..พยาน
(………………………………..)
(ลงชอ)…………………………………..พยาน
(………………………………..)
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สช.4
ค าขอรบใบอนญาตใหเปนผจดการ
----------------------
เขยนท………………………………………
วนท………เดอน……………………..พ.ศ…………
1. ขาพเจา……………………………….เกดวนท………..เดอน……………………พ.ศ…………
อาย………..ป สญชาต…………….ศาสนา…………..อยบานเลขท…………………………………………
ตรอก/ซอย………………………..ถนน……………………….หมท…………ต าบล/แขวง…………………..
อ าเภอ/เขต……………………..จงหวด………………………….เลขหมายโทรศพท…………………………
บานเกดเลขท………………..ตรอก/ซอย……………………….ถนน…………………………………………
ต าบล/แขวง………………………อ าเภอ/เขต…………………………..จงหวด………………………………
ชอบดา……………………………….สญชาต……………อาชพ…………………….ศาสนา……………….
ชอมารดา……………………………สญชาต……………อาชพ…………………….ศาสนา……………….
2. ขาพเจามวฒการศกษาดงน 2.1 ส าเรจวชาสามญชน…………………………..จาก…………………………………………
จงหวด………………………………………………เมอ พ.ศ………………………………………………….
2.2 ไดรบปรญญาหรอประกาศนยบตรทางการศกษา คอ
(1)………………………………………………………จาก…………………………………………………
จงหวด………………………………………………เมอ พ.ศ………………………………………………….
(2)………………………………………………………จาก…………………………………………………
จงหวด………………………………………………เมอ พ.ศ………………………………………………….
เลขรบท……………………….
วนท…………………………..
(ส าหรบเจาหนาทเปนผกรอก)
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(3)………………………………………………………จาก…………………………………………………
จงหวด………………………………………………เมอ พ.ศ………………………………………………….
2.3 ไดรบปรญญา ประกาศนยบตร หรอใบรบรองส าเรจวชาชพอน คอ
(1)………………………………………………………จาก…………………………………………………
จงหวด………………………………………………เมอ พ.ศ………………………………………………….
(2)………………………………………………………จาก…………………………………………………
จงหวด………………………………………………เมอ พ.ศ………………………………………………….
(3)………………………………………………………จาก…………………………………………………..
จงหวด………………………………………………เมอ พ.ศ………………………………………………….
3. ขาพเจาเคยประกอบอาชพมาแลว ดงน (สถานทท างานแหงใด เขาตงแตเมอใด ออกเมอใด ออกเพราะเหตใด บอกใหชดเจนทกระยะ)…………………………………………………………………
4. ขาพเจาเคยเปนครครงหลกสดในโรงเรยนเอกชน คอ โรงเรยน………………………………
หรอโรงเรยนรฐบาล คอ โรงเรยน…………………………………………………………………………….
ตงอยทอ าเภอ/เขต………………………….จงหวด………………………เขาเมอ………………………..
ออกเมอ……………………………….เหตทออก……………………………………………………………
5. ขาพเจา เคย/ไมเคย ถกใหออกจากราชการ โดยมความผด หรอปลดออกหรอไลออก จากราชการ เรอง…………………………….ในความผดฐาน………………………………………………
เมอวนท………………..เดอน………………………………..พ.ศ………………………………………….
6. ขาพเจา เคย/ไมเคย ตองโทษโดยค าพพากษาถงทสดใหจ าคกเปนเวลา………ป……….เดอน
ในความผดฐาน…………………………………………………………………………………ถกจ าคกตงแต
วนท………เดอน………………พ.ศ………..พนโทษเมอวนท………..เดอน…………………..พ.ศ………..
7. ขาพเจา เคย/ไมเคย ถกเพกถอนใบอนญาตใหเปนผจดการโรงเรยน……………………………
เมอวนท………….เดอน…………………….พ.ศ……………………
8. ขอยนค าขอรบใบอนญาตใหเปนผจดการโรงเรยน………………………………………………..
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ประเภท……………………ระดบ…………………………ตงอยเลขท…………..ตรอก/ซอย…………………
ถนน………………………..หมท…………ต าบล/แขวง……………………..อ าเภอ/เขต……………………..
จงหวด……………………..เลขหมายโทรศพท………………………………………………………………….
โดยผรบใบอนญาตไดท าสญญาจางขาพเจาใหเปนผจดการและไดแตงตงใหเปนผจดการแลว ตงแตวนท……
เดอน…………………………พ.ศ………………
9. ขาพเจาขอรบรองวาขาพเจาเปนผมคณสมบตและไมมลกษณะตองหามเปนผจดการตามมาตรา 32
แหงพระราชบญญตโรงเรยนเอกชน พ.ศ. 2525
10. พรอมค าขอน ขาพเจาไดแนบหลกฐานตาง ๆ ของผขอรบใบอนญาตใหเปนผจดการมาดวย คอ (1) หลกฐานทแสดงวามสญชาตไทยโดยการเกด
(2) ส าเนาหรอภาพถายทะเบยนบาน
(3) หลกฐานแสดงความร ตามระเบยบทรฐมนตรก าหนดตามมาตรา 32(2)
(4) ใบรบรองแพทย
(5) รปถายครงตว หนาตรง ไมสวมหมวก ขนาด 5 x 6 เซนตเมตร ซงถายมาแลวไมเกนหกเดอน (6) ภาพถายบตรประจ าตวประชาชนหรอบตรอนทใชแทนบตรประจ าตวประชาชน
(7) สญญาจางเปนผจดการและหลกฐานการแตงตงใหเปนผจดการจากผรบใบอนญาต
(ลงมอชอ)…………………………………..ผยนค าขอ
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สช. 7
ค าขอรบใบอนญาตใหเปนครใหญ
เขยนท..........................................................
วนท..............เดอน..............................พ.ศ............
1. ขาพเจา.....................................................................……..เกดวนท............
เดอน...........................พ.ศ.................อาย...............ปสญชาต..........................ศาสนา...................
อยบานเลขท......................ตรอก/ซอย..............................ถนน...................................หมท.............
ต าบล/แขวง................................อ าเภอ/เขต..........................................จงหวด................................
เลขหมายโทรศพท.........................................บานเกดเลขท
เลขรบท
...............................
วนท
...............................
.....
ลงชอ....................ผ
รบค าขอ
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.......................ตรอก/ซอย.....................
ถนน....................................หมท.................ต าบล/แขวง.......................................อ าเภอ/เขต..................................
จงหวด...................................ชอบดา.................................................สญชาต...............อาชพ.................................
ศาสนา..................................ชอมารดา.............................................สญชาต................อาชพ.................................
ศาสนา....................................
2. ขาพเจามวฒการศกษาดงน
2.1 ส าเรจวชาสามญชน
.............................................................................................
.......................
จาก...........................................................จงหวด.....................................................เมอ พ.ศ..............................
2.2 ไดรบปรญญาหรอประกาศนยบตรทางการศกษา คอ
(1) ...............................................................จาก.....................................................................
จงหวด...............................................................เมอ พ.ศ....................................................................................
(2)................................................................จาก...............................................................................
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จงหวด...............................................................เมอ พ.ศ...................................................................................
(3) .....................................................................จาก.............................................................................
จงหวด...............................................................เมอ พ.ศ...................................................................................
2.3 ไดรบปรญญา ประกาศนยบตร หรอใบรบรองส าเรจวชาชพอน คอ
(1) .....................................................................จาก..............................................................................
จงหวด...............................................................เมอ พ.ศ....................................................................................
(2).....................................................................จาก.............................................................................
จงหวด...............................................................เมอ พ.ศ...................................................................................
(3) .....................................................................จาก............................................................................
จงหวด...............................................................เมอ พ.ศ..................................................................................
3. เฉพาะครชาวตางประเทศ ขาพเจามใบส าคญประจ าตวคนตางดาวเลขท..............................................
ออกให ณ สถานต าตรวจ................................................จงหวด.........................................................................
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และขาพเจามความรภาษาไทยสอบไลไดชน.........................จาก....................................เมอ พ.ศ.........................
4. ขาพเจาเคยประกอบอาชพมาแลว ดงน (สถานทท างานแหงใด เขาตงแตเมอใด ออกเมอใด ออกเพราะเหตใด
บอกใหชดเจนทกระยะ)...........................................................................................................................................
5. ขาพเจาเปนครครงหลงสดในโรงเรยนเอกชน คอ โรงเรยน.........................................................................
หรอโรงเรยนรฐบาล คอ โรงเรยน.....................................................ตงอยทอ าเภอ/เขต.............................................
จงหวด...............................................เขาเมอ..............................................ออกเมอ...............................................
เหตทออก..............................................................................................................................................................
6. ขาพเจาไดสมครเปนสมาชกครสภา ตามใบเสรจรบเงนเลมท............................เลขท................................
ประจ าป.......................................
7. ขาพเจา เคย/ไมเคย ถกใหออกจากราชการโดยมความผด หรอปลดออกหรอไลออกจากราชการ เรอง.......................................................................ในความฐาน
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..........................................................................
เมอวนท................................เดอน............................................พ.ศ..............................................
8. ขาพเจาเคย/ไมเคย ตองโทษโดยค าพพากษาถงทสดใหจ าคกเปนเวลา........................ป...................เดอน
ในความผดฐาน.................................................................ถกจ าคกตงแตเมอวนท..................................................
เดอน..................................พ.ศ..........................พนโทษเมอวนท..........................เดอน...................พ.ศ................
9. ขาพเจาเคย/ไมเคย ถกเพกถอนใบอนญาตใหเปนครใหญโรงเรยน............................................................
เมอวนท.......................เดอน..............................พ.ศ..............................
10. ขอยนค าขอรบใบอนญาตใหเปนครใหญโรงเรยน..................................................................................
ประเภท........................................ระดบ..................................ตงอยเลขท.......................ตรอก/ซอย......................
ถนน............................หมท..............................ต าบล/แขวง..................................อ าเภอ/เขต................................
จงหวด...................................................เลขหมายโทรศพท...........................................
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11. ขาพเจาขอรบรองวาขาพเจาเปนผมคณสมบตและไมมลกษณะตองหามตามมาตรา 40 แหงพระราชบญญต
โรงเรยนเอกชน พ.ศ. 2525
12. พรอมค าขอน ขาพเจาไดแนบหลกฐานตาง ๆ ของผขอรบใบอนญาตใหเปนครใหญมาดวย คอ
(1) ส าเนาหรอภาพถายใบอนญาตใหเปนคร ตามมาตรา 39
(2) ส าเนาหรอภาพถายทะเบยนบาน
(3) หลกฐานแสดงความรและประสบการณตามระเบยบทรฐมนตรก าหนดตามมาตรา 35 (2)
(4) ใบรบรองแพทย
(5) รปถายครงตว หนาตรง ไมสวมหมวก ขนาด 5 x 6 เซนตเมตร ซงถายมาแลวไมเกนหกเดอน
จ านวนแปดรป
(6) ภาพถายบตรประจ าตวประชาชนหรอบตรอนทใชแทนบตรประจ าตวประชาชน
(7) สญญาจางเปนครใหญและหลกฐานการแตงตงจากผจดการโดยความเหนชอบของผรบใบอนญาต
(ลงชอ)..............................................ผยนค าขอ
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แบบสญญาการเปนครใหญและครทายระเบยบกระทรวงศกษาธการ
วาดวยการคมครองการท างานของครใหญและครโรงเรยนเอกชน
พ.ศ.๒๕๔๒
สถานท.............................................................
วนท.............เดอน..........................พ.ศ..........................
สญญานท าขนระหวาง........................................................................................................................
ผรบใบอนญาต...........................................................ตงอยเลขท.............................หมท................................
ตรอก/ซอย.......................................................ถนน.........................................................................................
อ าเภอ...............................................จงหวด
.................................................โทรศพท......................................
ซงตอไปนเรยกวา “ผรบใบอนญาต”ฝายหนง กบ
..............................................................................................
อาย.............ป วฒสามญ...............................................วฒทางคร
...................................................................
วฒพเศษ.......................................................ปจจบนอยบานเลขท....................................................................
หมท.....................ตรอก/ซอย..........................................ถนน.........................................................................
อ าเภอ...................................จงหวด
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.........................................................โทรศพท
.........................................
ซงตอไปนเรยกวา “คร” ครและครใหญในโรงเรยน.........................................................................และ “คร”
ตกลงเขาเปน ครใหญ, คร, ครและครใหญตามเงอนไขทก าหนดในสญญาน ตงแตวนท
...............................
เดอน...........................................พ.ศ..............เปนตนไป
ขอ๒ ผรบใบอนญาตตกลงใหเงนเดอนหรอคาสอนครงแรกไมต ากวาอตราตามวฒ
ททางราชการก าหนด ดงน
(๑) เงนเดอนจายใหเปนรายเดอน เดอนละ
....................................................บาท
(๒) คาสอนส าหรบครพเศษทสอนเปนรายชวโมง ซงมใชครประจ า จายใหเปนรายชวโมง
ชวโมง...........................................บาท
ขอ ๓ “ผรบใบอนญาต”ตกลงจายเงนเดอน คาสอนและคาลวงเวลาตาง ๆ ตามทก าหนดไว
ในระเบยบกระทรวงศกษาธการวาดวยการคมครองการท างานของครใหญและครโรงเรยนเอกชน
พ.ศ.๒๕๒๕ ใหแก “คร” ตามก าหนดเวลาดงน
(๑) จายเงนเดอน ไมชากวาวนท ๓ ของเดอนถดไปทกเดอน
(๒) จายคาสอน คาลวงเวลาตาง ๆ เปน รายสปดาห/รายเดอน
ขอ ๔ “ผรบใบอนญาต”ตกลงจายเงนเดอน คาสอน หรอคาลวงเวลาตาง ๆ ตามทก าหนด
ไวในระเบยบคมครองการท างานใหแก “คร” ตามประกาศส านกงานคณะกรรมการ
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การศกษา
เอกชนทกครง และจะพจารณาปรบเงนเดอนใหแก “คร” ทไดท างานมาครบรอบปหนง ๆ
โดยถอเอาความร ความสามารถและความดความชอบในการปฏบตหนาทเปนหลกพจารณา
ขอ ๕ “คร” ตกลงจะปฏบตงานในหนาทครอยางเตมความสามารถ และจะประพฤตตน
ใหอยในจรรยา มรรยาทและวนยคร
/ขอ ๖ “ผรบใบอนญาต”
ขอ ๖ “ผรบใบอนญาต” ตกลงจะปฏบตตอ “คร” ตามเงอนไขทก าหนดไวในระเบยบ
กฎหมายและค าสงของทางราชการทกประการ
ขอ ๗ “ผรบใบอนญาต” ตกลงจะหกเงนเดอนจากครเพอเปนเงนสมทบสวนของคร
เทานน แลวตองน าเงนทหกจาก “คร” และเงนสวนท “ผรบใบอนญาต” ตองจายเปนเงนสมทบ
สวนของผรบใบอนญาต ไปสงกองทนสงเคราะหภายในเวลาทก าหนดไว และหากไมน าสง
เงนสมทบภายในเวลาทก าหนด “ผรบใบอนญาต” ยนยอมจายเงนสวสดการตาง ๆ เชน
คารกษาพยาบาล คาเลาเรยนบตร คาทดแทน และเงนสงเคราะหหรอสวสดการอน ๆ
ททางราชการจายใหแกคร ทครพงมสทธไดตามกฎหมายใหแก “คร” โดยทนท
ขอ ๘ คสญญาซงประสงคจะบอกเลกสญญา จะตองแจงเปนหนงสอใหแกคสญญา
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อกฝายหนงทราบลวงหนาตามเงอนไขทก าหนดไวในระเบยบทกประการ
ขอ ๙ ในกรณท “ผรบใบอนญาต” บอกเลกสญญาหรอสญญาการเปนครไดสนสดลง
อนเนองจากความผดหรอความบกพรองของ “ผรบใบอนญาต” ยนยอมจายคาชดเชยและหรอ
คาชดเชยพเศษใหแก “คร” ตามจ านวนและเงอนไขทก าหนดไวในระเบยบกระทรวงศกษาธการ
วาดวยการคมครองการท างานของครใหญและครโรงเรยนเอกชน พ.ศ. ๒๕๔๒ ขอ ๓๒ และ
ตามกฎหมายทเกยวของทกประการ
ขอ ๑๐ เมอ “คร” ไดปฏบตงานตดตอกนมาในรอบปการศกษาหนง มก าหนดเวลา
ไมนอยกวา ๙ เดอน นบแตวนทเขาเปนครใหญหรอครถงวนทขอลาออกในระหวางปดภาคเรยน
ปลายปการศกษา ใหผรบใบอนญาตจายเงนเดอนใหครใหญหรอครถงวนท ๓๐ เมษายน
ขอ ๑๑ ขอตกลงอนใดระหวางผรบใบอนญาตกบครใหญหรอครทขดหรอแยงกบสญญาน
ใหถอวาไมมผลบงคบ
สญญานท าขนเปน ๓ ฉบบ มขอความตรงกน คสญญาถอไวคนละฉบบ และสง
ประกอบค ารองขออนญาตเปนครใหญหรอครตอส านกงานเจาหนาทเปนหลกฐานหนงฉบบ
คสญญาไดทราบขอความในสญญานโดยตลอดแลว จงลงชอไวเปนส าคญตอหนาพยาน
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ลงชอ............................................ผรบใบอนญาต
ลงชอ............................................
ครใหญหรอครคสญญา
ลงชอ...........................................
พยาน
ลงชอ...........................................พยาน
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หนงสอรบรอง
ของ
วศวกรผรบรองความมนคงของอาคาร
เขยนท..................................................
วนท.................เดอน
...................พ.ศ................
โดยหนงสอฉบบน ขาพเจา........................................อาย
...............ป เชอชาต..................
สญชาต....................อยบานเลขท..............หมท.................ซอย.......................ถนน..................................
อ าเภอ................................จงหวด..........................................ทท างาน
....................................................
โทรศพททท างาน.............................โทรศพททบาน..........................ไดรบอนญาตใหประกอบวชาชพวศวกรรม
ควบคมประเภท..........................................................สาขา...........................แขนง......................................
ตามใบอนญาตเลขทะเบยน....................................และขณะนไมไดถกเพกถอนใบอนญาตใหประกอบวชาชพ
ขอรบรองวาขาพเจาเปนผตรวจสอบและรบผดชอบความมนคงของอาคาร ตามต าแหนงของอาคารทแนบมาพรอมน และขอรบผดชอบตอความเสยหายหรออนตรายใด ๆ ทงหมดอนเกดจากการใชสอยอาคารดงกลาวนแตเพยงผเดยว
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เปนอาคารปลกสรางชนด.......................จ านวน.....................หลง เพอใช.....................................ของ.........................................................................................................
ปลกสรางในโฉนดทดน....................................หมท.........................ซอย............................................ถนน............................ต าบล...........................................อ าเภอ................................จงหวด
................................
ตามแผนผงบรเวณทขาพเจาไดลงนามรบรองไวแลว ซงแนบมาพรอมเรองราวรบรองความมนคงของอาคารน
เพอเปนหลกฐาน ขาพเจาไดลงลายมอชอพรอมแนบส าเนาใบอนญาต ประกอบวชาชพวศวกรรมควบคมไวเปนส าคญ
ชอ..................................................วศวกรผรบรอง
(.................................................)
ลงชอ............................................ผขออนญาต
(.................................................)
ลงชอ.........................................พยาน
(................................................)
ลงชอ................................................พยาน
(................................................)
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The Document
That use in
Establishment
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