Kids Love Cornwall – Marketing OpportunitiesIs your main target audience families with young children? Would you like to reach more of them? Perhaps we can help... Visit Cornwall is launching a £165,000 marketing campaign aimed at families with young children, which could help you:

• Reach over 8 million families UK wide• Build your business off peak• Raise awareness • Target new prospects

Campaign details:Launch: March 2013 2nd phase: August 20133rd phase: Jan 20144th phase: August 2014

Media: Impacts ValueDigital30” pre-roll video* on specialist digital channels 2,500,000 £25,500Mega banner*, MPU* and 20” pre roll video Telegraph media 4,666,667 £29,750Dedicated web landing page www.kidslovecornwall.com Approx 25,000 £10,000 page views per monthCompetitions to encourage data capture 10,000 per comp £10,000E-newsletter* monthly over 100,000 contacts per email send £1,500 Social media activity over 25,000 contacts

*See back page for supporting information

AdvertisingPractical Parenting 18,384 £1,260*Mother and Baby 40,954 £2,000*Primary Times (southwest editions) 848,500 £16,384* *per insertionPRMeet the media event London March 2013 £1,000Ongoing PR activity through the year £5,000

GuideKids love Cornwall A5 guide 50,000 copies £10,000

Opportunities to be involved

Lead partner package investment £15,000

• Imagery and branding on press advertising – market value approx. £19,500 for the campaign

• Banner ad on landing page www.kidslovecornwall.com – market value approx. £600 per banner

• Video – value £1,000• Competition opportunity – data capture value approx. £10,000• Partner edition e-newsletter – value £1,500 • Preferential involvement in PR activity• Full page colour ad in A5 guide – value TBC

Supporting partner package investment £5,000

• Shared imagery on press advertising market value approx. £2,000 per ad• Sponsored feature ad on landing page, www.kidslovecornwall.com – as above• Competition opportunity – as above• E-newsletter – lead sponsored feature to 100,000 contacts • Product placement in relevant press pitches• Half page full colour ad in guide – value TBC

Other advertising opportunities

• Partner edition digital e-postcard to 100,000 contacts £1,500• E-newsletter lead sponsored feature (subject to availability) £400• E-newsletter standard sponsored feature (subject to availability) £225• Website sponsored features on www.kidslovecornwall.com (quarterly, subject to availability) £350• AversionoftheofficialcampaignfilmfeaturingyourbrandingandURL in closing credits £1,000

Guide advertising Full page £TBCHalf page £TBCQuarter page £TBC

Do you already have your advertising campaign planned?Whynotbenefitfromthewiderreach of the Visit Cornwall campaign by using our creative with your imagery and branding to link into the Kids love Cornwall campaign?

Supporting informationMarketing opportunities

VisitCornwallistheofficialtourismserviceforCornwall creating inspired communications and marketing across a variety of platforms reaching in excess of 1.5 million customers globally per annum.

Our website www.visitcornwall.com is Cornwall’s very own shop window visited by over 1.5 million visitors every year and growing fast. The website is top in Google rankings for many Cornwall related holiday phrases and is Cornwall’s strongest online presence reaching those customers looking for their ideal holiday and leisure break.

Visit Cornwall monthly e-newsletters are sent to our database of over 100,000 subscribers. Each newsletter has latest blogs, videos, what’s on, competitions and space for you to place your advertising message guaranteeing that visitors see your business firstwhenplanningtheirtrip!

For further supporting information on our advertising opportunities and the reach they can offer, please see details below.

Notes to advertisers

Banner advertising on www.kidslovecornwall.comBanners available quarterly. Visit Cornwall banner ads usually get around 500 – 3,000 click throughs per quarter depending on the quality of the banner ad, plus around 10,000 impressions.Video productionAversionoftheofficialcampaignfilmwillbeproducedfeaturingyourbranding,someofyour imagery and URL in closing credits – market rate for production approx. £2,000.CompetitionsWe will feature a competition to win a holiday at your property on our landing page andacrosssocialmediaandemails.Aswellasraisingtheprofileofyourbrandwiththousands of impressions, you will receive all entrants’ data lists, usually 8 – 10,000 contacts per competition, approximate market value £10,000. Partner edition e-newsletterA one subject sponsored digital e-postcard featuring your product only to our 100,000 consumer database approx. market value £1,500 for design build and send.Mega banner Mega Banner size 940 x 250 pixels, 25 sec duration.MPU – Mid Page UnitSize 500 x 500 pixels – expands down and left.

For further information or to discuss any of the above opportunities please contact: Anna Druce on 01872 322871 or e-mail anna.druce@visitcornwall.com

Information given in this document correct at time of going to press, errors and omissions excepted.