Kick It Soccer 11-13 Facebook competitive data
13
NOVEMBER 2013 COMPETITIVE ANALYSIS NOVEMBER 2013
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Transcript of Kick It Soccer 11-13 Facebook competitive data
NOVEMBER 2013
COMPETITIVE ANALYSIS NOVEMBER 2013
NOVEMBER 2013
Kick It
3v3 So
ccer
3v3 LI
VE Socc
er…
3V3 Challenge
S…
3v3 W
orld To
ur
0
5.0K
10.0K
15.0K
20.0K
25.0K22
.0K
3,65
1
680 1,
769
Fan Page Comparison: Total Fans
Total Fans
Tota
l Fan
s
NOVEMBER 2013
Landing Page Overview www.facebook.com/kickit3v3
NOVEMBER 2013
Landing Page Overview www.facebook.com/3v3live
NOVEMBER 2013
Landing Page Overview www.facebook.com/ChallengeSports3v3
NOVEMBER 2013
Landing Page Overview www.facebook.com/worldfutboltour
NOVEMBER 2013
All Account Avg. Lowest Account Leading AccountAll Account Avg. Lowest Account Leading Account
1,051
Kick It 3v3 Soccer
21
3v3 World Tour
307
1,228 total engagement
22k
Kick It 3v3 Soccer
680
3V3 Challenge Sports Socc…
7,026
28k total fans
1,498
Kick It 3v3 Soccer
9
3v3 World Tour
414
3.9% PTAT as % of fans
28
Kick It 3v3 Soccer
6
3v3 LIVE Soccer Tour
16
65 total posts
How does the leader compare?How does the leader compare?
Leader posts more often than average. Content is mostly photos.
Leader has 18k (503%) more fans than the next best brand 3v3 LIVE Soccer Tour.
Leader sends about 2.0 posts per day and gets an average of 38 interactions per post.
Leader has a 91% share of PTAT compared to a 6.7% share for the second best brand 3v3 LIVE Soccer Tour.
Leader posts more often than average. Content is mostly photos.
Leader has 18k (503%) more fans than the next best brand 3v3 LIVE Soccer Tour.
Leader sends about 2.0 posts per day and gets an average of 38 interactions per post.
Leader has a 91% share of PTAT compared to a 6.7% share for the second best brand 3v3 LIVE Soccer Tour.
Engagement
Page Fans
People Talking About This (PTAT)
Brand Posts
Engagement
Page Fans
People Talking About This (PTAT)
Brand Posts
Competitive LeaderboardCompetitive Leaderboard
NOVEMBER 2013
Kick It
3v3 So
ccer
3v3 LI
VE Socc
er…
3V3 Challen
ge S…
3v3 W
orld To
ur0
200
400
600
800
1.0K
1.2K
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
1.1K
103
53
21
9.6%
5.6%
15.6%
2.4%
Fan Page Comparison: Total Engagement on Brand Posts
Total Engagement Engagement as % of Fans
Tota
l Eng
agem
ent
Enga
gem
ent a
s % o
f Fan
s
86%
8%4%
2%
Relative Share of Engagement
Kick It 3v3 Soccer 3v3 LIVE Soccer… 3V3 Challenge S… 3v3 World Tour
NOVEMBER 2013Kick
It 3v3
Socce
r
3v3 LIV
E Socce
r…
3V3 Challen
ge S…
3v3 W
orld To
ur
1,498
110379
People Talking About This
NOVEMBER 2013
Kick It 3v3 Soccer
3v3 LIVE Soccer…
3V3 Challenge S…
3v3 World Tour
2.0
0.4
1.6
0.6
Brand Posts Per Day
Kick It
3v3 So
ccer
3v3 LI
VE Socc
er…
3V3 Challen
ge S…
3v3 W
orld To
ur0
5
10
15
20
25
30
Fan Page Comparison: Brand Posts
Status Link Photo Video Other
Bran
d Po
sts
NOVEMBER 2013
MOST ENGAGING POSTS FROM PEAKMOST ENGAGING POSTS FROM PEAK
From 10/22/13 by Kick It 3v3 Soccer
No need for a dance floor at this weeding! | https://fbcdn-photos-h-a.akamaihd.net/hphotos…
145 interactions, 52% of brand total for the day
From 10/20/13 by Kick It 3v3 Soccer
Lol | | Lol | | https://www.facebook.com/photo.php?v=10202582266020458
140 interactions, 100% of brand total for the day
From 10/21/13 by Kick It 3v3 Soccer
CR7 Explosive Speed | | How fast is fast? You tell me. #Mercurial | | https://www.facebo…
51 interactions, 29% of brand total for the day
10/20/1
310/2
1/13
10/22/1
310/2
3/13
10/24/1
310/2
5/13
10/26/1
310/2
7/13
10/28/1
310/2
9/13
10/30/1
310/3
1/13
11/1/1
311/2
/13
11/3/1
30
50
100
150
200
250
300
350
Fan Page Engagement Comparison Over Time on Brand Posts
Kick It 3v3 Soccer
3v3 LIVE Soccer…
3V3 Challenge S…
3v3 World Tour
Engagement Callout 2
Linear (Engagement Callout 2)
Engagement Callout 3
Engagement Buffer
Fan
Inte
racti
ons
(Lik
es, C
omm
ents
, Pos
ts)
NOVEMBER 2013
Kick It 3v3 Soccer
3v3 LIVE Soccer…
3V3 Challenge S…
3v3 World Tour
Engagement Details Comparison
Likes Comments User Posts Shares
Kick It
3v3 So
ccer
3v3 LI
VE Socc
er…
3V3 Challen
ge S…
3v3 W
orld To
ur0
5
10
15
20
25
30
35
40
34
15
2 2
4
2
0 00 1 0 0
Average Response Per Brand Post
Likes per Post Comments per Post Shares per Post
Fan
Inte
racti
ons p
er P
ost
NOVEMBER 2013
CONTENT TYPE PERFORMANCE CONTENT TYPE PERFORMANCE
202 interactions, 16% of all engagement
Videos
MOST ENGAGING CONTENT TYPE
Photos
MOST COMMONLY POSTED
34 posts, 52% of all posts
Videos
67 interactions, 6.3% of the brand's engagement
BEST PERFORMANCE: Kick It 3v3 Soccer
Kick It
3v3 So
ccer
3v3 LI
VE Socc
er…
3V3 Challen
ge S…
3v3 W
orld To
ur
20
10
0
10
20
30
40
50
60
70
80
Fan Page Comparison: Engagement on Brand Posts
Link Photo Status Video Other
Enga
gem
ent p
er p
ost
(size of bubble = number of posts)
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