Kick Ass Local SEO

Tips & Strategies

Like Shopping Local?

40% of all searches have local intent.

An Explicit User Query

An Implicit User Query

The Canadian Local Data Eco-system.

In the Old Days…

Telco’s Controlled the Data

Data is much more complex now

Local SEO Has 3 Core Pillars

Optimized Profiles Consistent Data

Reviews & Ratings

Google+ Local Listings

Entries in Places Feed These Results

Guidelines for an Optimized Places Profile

Name, Address, Phone Number Consistency

Completion of the Entire Profile

Volume and Velocity of Reviews on Profile

8 Killer Tips for Profile Optimization

Use the Right Categories

Fully Complete your Listing Details

Write a Great Description

Link your Page to a Google+ Brand Page

8 Killer Tips for Profile Optimization

Claim Your Listing

Delete Duplicate Listings

Add Schema Markup to your Website

Hit 5 Reviews and Keep on Truckin’

Citation Building

The Anatomy of a Citation

Whitespark Citation Finder

4 Killer Tips for Profile Optimization

Find Citations your Competitors Have

Build New Citations Consistently Every Month

Build Uncommon Citations – Eg: Youtube

Stay Organized. Use Roboform or LastPass.

Review Generation

Use the Right Tools

When executed properly, Local SEO can yield some pretty

amazing results.

Thank You

Connect with me: @devbasu

#inboundto