Khushal Khan Khattak University Karak

Self Assessment Report

Department of Communication & Media Studies

2017-2018

Prepared by: 1. Mr. Abdur Rauf (Focal Person)

2. Mr. Shabeer Ullah (Member)

3. Mr. Muhammad Irfan (Member)

1

Table of Contents

Introduction 02

Criterion 1 Program Mission, Objectives and Outcomes 03

Criterion 2 Curriculum Design and Organization 30

Criterion 3 Laboratories and Computer Facilities 37

Criterion 4 Students Support and Guidance 38

Criterion 5 Process Control 40

Criterion 6 Faculty 42

Criterion 7 Institutional Facilities 43

Criterion 8 Institutional Support 45

Summary and Conclusions 46

Annexures

Annexure Faculty Resume

Annexure Course Contents of MA Scheme of Studies

Annexure Proforma-1: Faculty Survey

Annexure Proforma-2: Student Course Evaluation Questionnaire

Annexure Proforma-3: Faculty Course Review Report

Annexure Proforma-4: Survey of Graduating Students

Annexure Proforma-5: Alumni Survey

Annexure Proforma-6: Teacher Evaluation Form

2

Introduction

Communication & Media Studies (CMS) department was established in early 2013 with the

name of department of Journalism & Mass Communication. “Communication &

Media Studies” in early 2014 by the Board of Studies. It trains students for career in

the fields of communication and media related skills. Presently the department

offers BS (Hons) 4 years programme and M.A 2 years Programme. The courses are

approved from BoS of the department has approved course scheme of M.Phil and

Ph.D Mass Communication in its last meeting held in 2014. The courses of have

been designed to provide professional education and fulfill the market requirements.

The students of CMS visit time to time different media outlets including print and

electronic media to observe the practical activities of the organizations. Students of

BS and Masters’ do a two months internship in some media organizations to

acquire practical knowledge regarding media production and other practical

activities.

3

Criteria-1

Standard 1.1. The program must have measurable objectives to support mission

MISSION:

In the last decade, the environment of mass media has been changed. The boundary

between mainstream media such as Newspaper, Radio, Television, and Online Media has

been removed; all are integrated. This program will prepare students to enter this new

integrated media of the globalized world.

OBJECTIVES:

• To produce graduates with sound theoretical knowledge in Mass Communication &

Media Studies preparing them to be leaders in media and communication careers.

• To expose students to digital editing technologies and other practical skills to help

storytellers be more precise in reporting and editing across all media platforms.

• To equip the budding journalists with ethical and legal knowledge regarding content

collection, production and dissemination in a socially and morally acceptable way.

Main Elements of Strategic Plan to Achieve Mission & Objectives:

• Development of a sound teaching system based on the experience and vision

gathered from literature, reviews, field experiences, symposia, workshops, etc. for

the award of degrees.

• Designing of curricula including core subjects, elective subjects, specialized areas,

internship programs and study tours.

• Setting up of well equipped media lab and radio studio for the students and

researchers, depending upon the available resources.

• Post-graduate research studies through writing of research reports and theses.

• Publication of research papers, books, column, features, editorials, popular articles,

etc.

• Arranging of study tours to impart practical knowledge to the students about media

and communication.

4

The assessment of the program objectives through different criteria is presented in Table 1

Table 1: Program Objectives Assessment

S.

#

Objective How Measured When

Measured

Improvement

Identified

Improvement

made

1 • To produce

graduates with

sound theoretical

knowledge in

Mass

Communication

& Media Studies

preparing them to

be leaders in

media and

communication

careers.

Knowledge of

students about

the subject

through, students

feed back

through

assessment

performance

During and at

the end of the

semester

Courses

redesigned

according to

the need of

students to be

updated

regularly by

inducting new

knowledge/

techniques &

induct new

courses when

required

Revision of

curriculum and

induction of

new courses in

2015. Library,

books, level of

teaching.

Improvement in

teacher

student’s

interaction.

2 • To expose

students to digital

editing

technologies and

other practical

skills to help

storytellers be

more precise in

reporting and

editing across all

media platforms.

Assessing the

interest of

students, quality

of their ability in

using of digital

technology

At the middle

of the

semester

where the

digital courses

to be taught.

To make

presentations,

corner

discussions

and seminars

etc.

Students to

create accounts

of their own on

different social

media

3 • To equip the

budding

journalists with

The students’

tests,

assignments and

During and at

the end of

semester

The courses of

Media Laws

and Ethics and

Courses revised

according to the

market demand

5

ethical and legal

knowledge

regarding content

collection,

production and

dissemination in

a socially and

morally

acceptable way.

exams conducted

in courses

regarding Media

Laws and Ethics,

Pakistani Media

System

others need to

be revised

Standard 1.2 The program must have documented outcomes for graduating

students. It must be documented that the outcomes support the

program objectives and that graduating students are capable of

performing these outcomes.

Program Learning Outcomes

All the students of Department of Communication & Media Studies should possess the

ability of:

• Better communication skills through presentation, discussion, tutorial classes and

newspapers reading

• Detection of urgent problems in the field of communication and media and also identify

its possible solutions

• Develop practical skills of traditional and modern media technologies

• Preparation of research projects based on the detection of problems of the practionners

of the media

• To produce media professionals who are more socially-responsible and professional

A number of surveys based on the QEC questionnaires were conducted to assess the

program outcomes of the department/graduates, which are presented in Table2.

Table 2. Relationship of Program Objectives with Program Outcomes

6

Program

Objectives

Program Outcomes

Develop

Communicati

on skills

Develop

Digital skills

Develop

Practical

Skills

Develop

Research

Skills

Education +++ ++ ++ ++

Communic

ation Skills

++ +++ +++ ++

Digital

Skills

++ + +

Research

Projects

+ ++ +

+ = Moderately satisfactory ++ = Satisfactory +++ = Highly satisfactory

Program Assessment Results:

Teacher’s Evaluation

There are eleven teachers in the department namely:

1. Dr. Mirza Jan (Professor)

2. Mr. Muhammad Anwar (Assistant Professor)

3. Mr. Wajahat Karim (Assistant Professor)

4. Mr. M. Naseem Anwar (Lecturer)

5. Mr. Abdur Rauf (Lecturer)

6. Mr. Shabeer Ullah (Lecturer)

7. Mr. Basar Ali (Lecturer)

8. Mr. Irfan (Lecturer)

9. Mr. Anwar Khan (Lecturer)

10. Mr. Abduallah Khan (Teaching Assistant)

In the Department of Communication & Media Studies, all the teachers are involved in

teaching of various media studies courses. The teachers were evaluated by the students at

the end of course completion through the proforma-10 (Annexure-X). The scoring rate were

fixed between 1-5 i.e. 5 for outstanding performance, 4 for very good, 3 for good, 2 for fair

and 1 for poor performance. The results were compiled from the proforma-10 and the

7

outcome is graphically presented in Figs. 1 & 2. The overall results showed the top scoring

in the department as 4.89 and lowest as 4.42 points.

Course Evaluation

Table:3 Courses offered and evaluated in the Fall Semester 2017

S. No. Course Title Teacher

1 Communication Theories I Mr. Muhammad Naseem

Anwar

2 Journalistic Language Mr. Basar ali

3 Basic Concepts in Social Sciences Mr. Sajid Mujahid

4 Basic Computer Skills Dr. Aamir Sajad

5 Pakistan Media System Mr. Abdurrauf

6 Opinionated Writing Mr. Wajahat Karim

7 News Writing Mr. M. Naseem Anwar

8 Media Laws & Ethics Mr. Muhammad Anwar

Khan

9 Advance Reporting Mr. Basar Ali

10 Reporting Mr. Abdullah Khan

11 Functional English Mr. Zahid Aslam

12 Pakistan Affairs Mr. Uzair Ullah

8

Case Summaries

Overall Evaluation

Teacher Name

% of Total

N Mean

Std.

Deviation

Prof. Dr. Mirza Jan 7.8% 4.6964 .24587

Mr. Muhammad

Anwar 7.8% 4.7899 .25605

Mr. Wajahat Karim 8.9% 4.8828 .13950

Dr. Zubair 8.9% 4.7734 .39520

Mr. AbdurRauf 7.8% 4.7946 .27175

Mr. Shabeer ullah 7.8% 4.6518 .19384

Mr. Naseem Anwar 8.9% 4.6406 .69657

Mr. Baser Ali 7.8% 4.6250 .21949

Mr. Basar Ali 7.8% 4.5089 .29188

Mr. Abdullah 8.9% 4.4297 .55344

Mr. Zahid Aslam 17.8% 4.8945 .15261

Total 100.0% 4.7177 .35593

9

Course Evaluation

The courses of the respective teachers were evaluated through Performa 1 the results of

which are shown in table.

Case Summaries

Overall Courses’ Summary

Course Title

% of Total

N Mean

Std.

Deviation

Pakistani Media

System 7.9% 4.7766 .21238

News Writing 7.9% 4.6429 .32867

Reporting 9.0% 4.5352 .23883

Basic Concept in

Social Sciences 9.0% 4.7461 .11745

Opinionated Writing 7.9% 4.6429 .17939

Media Laws and Ethics 7.9% 4.6307 .21914

Communication

Theories-1 7.9% 4.6696 .21939

Advance News Writing

and Reporting 7.9% 4.6563 .17305

6 7.9% 4.6295 .16181

Functional English 9.0% 4.6936 .23812

Pakistan Affairs 9.0% 4.4961 .33882

Basic Computers Skills 9.0% 4.5742 .24489

Total 100.0% 4.6393 .23069

10

Alumni Survey Results

Proforma-7 (Annexure-IX) was provided to the students to get the required information and

feedback. The results generated from the information provided indicate that majority of the

Alumni have rated the knowledge imparted by the department at grade B (very good) and

with respect to communication skills it is mix of grade B and C (good). Interpersonal skills

have been given grade B by majority of the alumni whereas they have rated the

management/leadership skills at grade B and C. The Alumni have suggested arranging

more field visits for the students. With respect to department status, the Alumni have rated

the infrastructure at very good, faculty at excellent and reputation of the department at

national level in a very good scale. No comments were received about career opportunities.

11

Standard 1-3. The results of program’s assessment and the extent to which they

are used to improve the program must be documented

Regular assessment process has been started which will be continued and the results will be

incorporated accordingly. Following are the strength and weaknesses identified.

Strengths of the Program

• In addition in teaching faculty and facilities available for practical to the students at

the department, other aspects regarding strength of the programme (M.A) should be

discussed. The department is having qualified teachers with full acquaintance of

their respective subjects, having knowledge of research and management techniques

for study of communication studies.

• There is one professor who is HEC recognized supervisor too, and there are two

Assistant Professors, six lecturers and a teaching assistant. Five faculty members are

enrolled in PhD while two have completed MS program in Media Studies.

• All faculty members are involved in research directly or indirectly as supervisor and

committee member of the post-graduate students.

• A Media Lab has been established with basic necessary equipment.

Weakness of the Program

• Other weaknesses of the programme particularly provision of facilities regarding

practical skills to the students such as Radio and Television Studio and news letter

for print Journalism should also be highlighted. Teaching is being negatively

affected due to lack of modern teaching aid including multimedia and other

facilities in the class room.

• Journalism is an applied, field-based subject which needs extensive touring for

imparting firsthand knowledge to the students and therefore, there is high need of

having a suitable field vehicle.

• There is a need for short-term training facility to faculty members in industrially

developed countries.

12

• Each faculty member is not having personal computers for carrying out research

analysis and developing teaching materials.

Standard 1-4. The department must assess its overall performance periodically

using quantifiable measures.

The evaluation process indicated high efficiency of system and satisfactory impact of

outcomes.

Performance Measures for Research Activities

Faculty Publications in Journals

Dr. Mirza Jan 51

Mr. Muhammad Anwar 06

Mr. Wajahat Karim 08

Mr. M. Naseem Anwar 04

Total 69

Future Plans

The Department of Communication & Media Studies has planned a number of research

studies in future addressing the issues of Mass Media Effects, Yellow Journalism, Citizen

Journalism, Development Communication, Digital Activism etc. the department has also

planned to start off-air TV studio for the students to produce news packages, documentaries

etc. To achieve the above mentioned objectives as a future plan the department also made

certain progress on setting up FM Radio Station, Khushal Khan Khattak University-Karak

and it will be materialized soon.

13

Faculty Satisfaction Regarding the Administrative Services

Generally, it can be concluded that the satisfaction level of the faculty members is very

high. It has been presented below in the graphical way.

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

Quantitative Assessment of the Department (Last 4 years)

Sr. # Particular No. Remarks

I M. A. Degree Awarded 14

Employer Survey

31

Criteria 2: CURRICULUM DESIGN AND

ORGANIZATION

Degree Title: MA in Communication and Media Studies

A. Intent

All the courses for M.A were developed by the faculty members of the department. Draft

curriculum and course contents were shared with mass media experts working in

government departments, NGOs, universities and individual experts for their contribution

and suggestions, which were incorporated accordingly. A few courses have been revised

and new courses added afterwards based on the need felt by the department. Initially,

Departmental Board of Studies, comprising senior faculty members with chairman of the

Department as convener, examines the courses which are then sent to the Board of Faculty

for approval. The Dean of the Faculty also acts as convener of this board. The curriculum

and course contents are placed before the University Academic Council for their approval.

B. Definition of Credit Hour:

A student must complete a definite number of credit hours. One credit hour is one theory

lecture or one/two/three hour’s laboratory practical per week.

C. Degree Plan

The department of Communication and Media Studies offers two degree programs namely;

MA and BS (Hons) in CMS. The M.Phil program is in pipeline and approval from the

statutory bodies is needed.

Name of Degree Pre-requisites

M.A B.A/B.Sc. with a minimum of 45% marks or its equivalent

from a recognized institution or an equivalent qualification in

relevant discipline from a HEC recognized institution.

BS (Hons) FA/FS.c or equivalent qualification (12 years of education)

with a minimum of 45% marks from a recognized institution

32

The list of major courses for MA and BS (Hons) is given in the following tables,

respectively. The selection criterion for each course is as follows;

• The course is relevant to the degree program (Yes)

• It meets the national and international requirements for the degree (Yes)

• Adequate facilities are available in the department to offer the courses (Yes)

• The course contents meet the program objectives as highlighted and provided by the

Higher Education Commission of Pakistan. (Yes)

D. For each course in the program that can be completed for credits specifying the

following:

• Course title (CMS)

• Course objectives and outcome (Given in course breakdown into lectures

separately)

• Catalogue description (yes)

• Text book and reference (Given in course contents)

• Syllabus breakdown in lectures (yes supplied to QEC separately)

• Computer usage: Internet facility is used by the faculty members to update their

knowledge regarding each course, research studies and documentation of references.

This facility is also used by the students to solve their problems, facilitate their tests,

assignments and presentations.

• Laboratory facilities are provided to the students for their practical exercise, given

in the curricula. Post-graduate students also use laboratories for their theses research

where equipment, material and production tools are provided.

33

Degree requirements (MA-CMS)

The duration of course for the degree of Master of Arts shall not be less than four

semesters. The requirements to be completed by each student for the award of degree shall

comprise minimum of 60 credits. The student may opt for thesis carrying 10 credits (not

counted towards calculation of CGPA).

Pre-requisites

A candidate seeking admission to the course for the degree of MA-CMS must have passed

the Bachelor degree examination (fourteen years education in aggregate) with a minimum

of 45% marks or its equivalent from a recognized institution or an equivalent qualification

in relevant discipline from a HEC recognized institution.

Course Requirements for MA in CMS

SEMESTER-I

S. No. Course Code Course Title Credit Hours

1. CMS 501 Functional English 3-0-3

2. CMS 502 Reporting 3-0-3

3. CMS 503 News Writing 3-0-3

4. CMS 504 Basic Computer Skills 2-3-3

5. CMS 505 Pakistan Affairs 3-0-3

6. CMS 506 Basic Concepts in Social Sciences 3-0-3

Total Credit hours: 18

SEMESTER-II

S. No. Course Code Course Title Credit Hours

7. CMS 511 Journalistic Language (Urdu & English) 2-3-3

8. CMS 512 Advance News Writing & Reporting 1-3-2

9. CMS 513 Media Laws & Ethics 3-0-3

10. CMS 514 Communication Theories- I 3-0-3

11. CMS 515 Opinionated Writing 3-0-3

12. CMS 516 Pakistani Media System 3-0-3

Total Credit hours: 17

34

SEMESTER-III

S. No. Course Code Course Title Credit Hours

13. CMS 521 Broadcast Journalism 2-6-4

14. CMS 522 Communication Theories- II 3-0-3

15. CMS 523 Research Methods in Communication- I 3-0-3

16. CMS 524 Advertising 3-0-3

17. CMS 525 Online Journalism/ Computer Practical 2-3-3

18. CMS 526 Research Proposal 0-3-1

Total Credit hours: 17

SEMESTER-IV

S. No. Course Code Course Title Credit Hours

1. CMS 531 Social Psychology 3-0-3

2. CMS 532 Public Relations 3-0-3

3. CMS 533 Development Support Communication 3-0-3

4. CMS 534 Research Methods in Communication- II 3-0-3

5. CMS 535 Thesis 0-9-3

6. CMS 536 Internship 0-9-3

Total Credit hours: 18

Total Credit Hours (of degree program) 70

35

Standard 2-1. The curriculum must be consistent and support the program’s

documented objectives.

The curriculum of the Department of Communication and Media Studies is consistent with

the program objectives (Table 10).

Table. Courses with Relation to their Outcomes

Course Objectives

HRD Priority of Research Integrated approaches

Journalistic Language

(Urdu & English)

++ + ++ + +++

Advance News Writing

& Reporting

+ + + ++ ++ + + + +

Media Laws & Ethics + + + + + + + +

Opinionated Writing + + ++ + +

Development Support

Communication

++ ++ ++

Research Methods in

Communication- II

+ + +

Public Relations + + + +

+ = Relevant, ++ = Relevant & satisfactory, + + + =Very relevant & satisfactory and

+ ++ + = highly relevant & highly satisfactory

Assessment of the Department of Communication and Media Studies

The assessment of curriculum given in Table 10 and the courses are cross tabulated

according to the program outcomes.

1. The curriculum fits very well and satisfies the core requirements for the program, as

specified the respective accreditation body.

2. The curriculum satisfied the general arts and professional and other discipline

required for the program according to demands and requirements set by the Higher

Education Commission.

36

Standard 2.2. Theoretical background, problem analysis and solution design must be

stressed within the program’s core material

Below is given the core subjects which cover this standard:

Courses Representing Theoretical Background, Problem Analysis & Solution Design

Elements Courses Title of Courses

Th

eore

tica

l B

ack

gro

un

d

CMS

502

Reporting

CMS

503

News Writing

CMS

513

Media Laws & Ethics

CMS

514

Communication Theories- I

CMS

522

Communication Theories- II

CMS

523

Research Methods in Communication- I

CMS

534

Research Methods in Communication-II

Pro

ble

m A

naly

sis

CMS

521

Broadcast Journalism

CMS

505

Pakistan Affairs

CMS

506

Basic Concepts in Social Sciences

CMS

515

Opinionated Writing

CMS

535

Thesis

CMS

536

Internship

S ol

u ti o n

D e si g n s CMS Social Psychology

37

531

CMS

532

Public Relations

CMS

533

Development Communication

CMS

524

Advertising

CMS

501

Functional English

CMS

504

Basic Computer Skills

Standard 2-6. Information technology component of the curriculum must be

integrated throughout the program

During curriculum development, all aspects of information technology were considered and

after a critical analysis, relevant aspects were integrated into the program. Three courses of

statistics (9 credit hours) based on computer practical were included in the curriculum to

fulfill the requirements of the students. The courses of Research Methods-I and II also

cover this component.

Standard- 2.7. Oral and written communication skills of the student must be

developed and applied in the program.

• Special problem (one credit hour) is offered to the students which require writing a

comprehensive report on a topic and presenting it in the class.

• Two courses of 6 credit hours entitled “Research Proposal” and “Opinionated

Writing” including other courses as well have been integrated in the curriculum for

MA students. Students’ written communication skills are polished through such

subjects.

• Assignments are given to all students in each course on specific titles relevant to

the course which are presented orally and given as written assignments by the

students which improve their oral and written communication skills.

38

Criteria 3. LABORATORIES AND

COMPUTER FACILITIES

Laboratory Title: Media Laboratory

Location and Area: Department of Communication and Media Studies

(CMS) is situated at main academic block. It has classrooms and offices.

Objectives:

• Media Laboratory is used by the students and faculty for modern equipments used

in media and for research related activities as well.

Adequacy for Instruction:

• Laboratory has enough space to use for demonstration and for practical related

work of the students. However, the laboratory still requires equipments, furniture

and other facilities.

Major Apparatus:

• The media laboratory has computers, camera, penal control, voice recorders,

cupboards conference table and chairs etc. purchased from the University fund.

• Safety Regulation: department needed safety gadgets like fire extinguishers, first

aid kit are still needed the laboratory but it would be provided to the laboratory.

Standard 3.1. Library must be available and readily accessible to faculty and students.

Separate departmental library of department has not been established yet in the University.

Separate Library will soon be established in the department in future.

Standard 3.2. There must be adequate support personnel for instruction and

maintenance of laboratory

There are two media incharge and a lab attendant who are responsible of the maintenance

of the Media Lab.

Standard 3.3. The university computing infrastructure and facilities must be

adequate to support program’s objectives

The students have the computer facility in media libratory to use it for studies and research

work. The University has provided the laptop facility to the senior faculty members and rest

of the faculty getting advantage of computers of the media laboratory for research work and

other use.

39

Criteria 4. STUDENT SUPPORT AND

GUIDANCE

The In-charge of students’ affairs and Khushal cultural society organizes support program

and different cultural activities in the University. They also provide guidance to the

students if they face any problem. Each department of the University provides information

about admission, scholarships and making their counseling about their careers through

tutorial meetings. The students’ affairs in charge of the University arranges orientation

program for the new students and also make arrangements for the students’ exposure tours

to different areas of the country. However, currently the directorate of student’s affairs

does not exist in the university.

Standard 4.1. Courses must be offered with sufficient frequency and number

for students to complete the program in a timely manner.

• All courses are taught to students according to the guidance and instructions of

Higher Education Commission.

• Courses of the subjects are offered according to the scheme of study of the

Communication and Media Studies department following the proper approval Board

of Studies and later by the Academic Council of the University. Number of courses

for each semester has been identified as per the scheme of studies. The scheme of

studies has given in annexure (). Subjects given to the faculty according to their

relevant experience and specialty of the field.

• Non-compulsory (Elective) courses are offered according to the policy of the

University and HEC.

Standard 4.2. Courses in the major must be structured to ensure effective

interaction between students, faculty and teaching assistants.

• Subjects are prepared and distributed among the faculty members through

mutual consultation of faculty and Chairman of the department.

• Subjects are distributed and decided well before the commencement of semester

and the faculty members frequently interact with the students and among

themselves.

40

• Students are encouraged to not only ask questions but also give comments and

are also encouraged to participate in the discussions in the class.

• Stress is made on effective interaction between the students and between the

teachers ant the students.

Standard 4.3. Guidance on how to complete the program must be available to

all students and access to qualified advising must be available to

make course decisions and career choice.

• Information about the program requirements are given to the students by the

teachers through personal communication with them and through the office of the

Chairman of the department.

• The counseling of the students is continuous process and it is done through tutorial

classes of the students. The students also contact the relevant teacher whenever they

face any professional problem

.

• Students are also facilitated for interaction with media outlets in other big cities like

Islamabad to fulfill their professional needs and to enabling them to get firsthand

information about the process of working modalities of print and electronic media.

The students are also free to get membership in different societies of the University

to get an opportunity to take part in the activities required for the nurture of their all-

round personality development. Internship guidance on internship should also be

provided to the students.

41

Criteria 5. PROCESS CONTROL

Standard 5.1. The process by which students are admitted to the program must be

based on quantities criteria and clearly documented. This process must

be periodically evaluated to ensure that it is meeting its objectives.

• The process of admission is carried out through a set rules and criteria set by the

University for the under graduate students of BS and post graduate student of MA.

• Admission criteria of MA program: fourteen years of education with 45% marks.

• The admissions are based on the recommendation of admission committee. To

ensure the quality of programme the department will conduct test and interview

from the candidates in future.

Standard 5.2. The process by which students are registered in the program and

monitoring of students progress to ensure timely completion of the

program must be documented. This process must be periodically

evaluated to ensure that it is meeting its objectives.

• The students’ registration is done once in a year at the time of admission. The

admitted students are evaluated through the result of each course for each semester.

If the students match the criteria of the University i.e. CGPA after each semester

they are promoted to next semester.

• Students’ evaluations are made through Mid, Final and Practical exams. The

students are given written assignments, quiz and oral presentations to evaluate them

and discretionary marks are given to the students on the basis of their practical

performances and regularity in the classes.

Standard 5.3. The process of recruiting and retaining highly qualified faculty

members must be in place and clearly documented. Also processes and

procedures for faculty evaluation, promotion must be consistent with

institution mission statement. These processes must be periodically

evaluated to ensure that it is meeting with its objectives.

• The University follows the Higher Education Commission recommended policy in

recruitment and induction of all posts is done as per rules.

42

• Posts are publicized in well circulated national dailies and ETEA test are conducted

for all posts (11 to 18 scales) to short list the applicants. Only those applicants are

called for test, which have the relevant qualification, experience and other qualities

fixed by the University.

• The candidates are interviewed by the Selection Board and capable candidates are

selected on merit.

• Selection approval of the candidates is accorded by the Syndicate of the University

for issuing recruitment orders to selected candidates to join within a specified

period.

• Induction of new candidates depends upon the number of approved vacancies.

• In recruitment standard are followed set by HEC.

• HEC also supports appointment of highly qualified members as national professors

and depute them in various departments of the University.

Standard 5.4. The process and procedures used to ensure that teaching and delivery

of course material to the students emphasizes active learning and that

course learning outcomes are met. The process must be periodically

evaluated to ensure that it is meeting its objectives.

• Curriculum is updated periodically according to the requirements, innovation and

new trends generated in the discipline.

• New courses are made part of the curriculum when need arises.

• Sufficient Books are available to cover the various aspects of Communication and

Media Studies discipline are available in the library of University whereas internet,

photocopying and documentation facilities are also available for the students in the

University.

• Students also take notes of the lectures delivered in the classes and photocopies of

lectures/slides are also provided to the students besides the printed material. Private

photocopier machine is available in the university premises to facilitate the students

inside the university.

• All out efforts are made to impart the knowledge and course material to the students

to meet the objectives of the curriculum.

43

Standard 5.5. The process that ensures that graduates have completed the

requirements of the program must be based on standards, effective and

clearly documented procedures. This process must be periodically

evaluated to ensure that it is meeting its objectives.

In examination system the University follows the following criteria:

• The evaluation procedure comprises of practical assignments, quizzes, oral

presentations and mid and final examinations.

• The controller of examinations declares the date of commencement of

examinations. Following each semester the exams section notifies the results

of the exams.

• The minimum passing marks for each course is 50 % for MA and BS.

• In theory, weightage of each subject of examination is as under:

• Grading Policy:

• Marks % age /Letter grades Grade point

90 – 100 A+ 4.00

85 – 89 A 4.00

80 – 84 A- 3.66 – 3.93

75 – 79 B+ 3.33 – 3.55

70 – 74 B 3.00 – 3.26

65 – 69 B- 2.66 – 2.93

60 – 64 C+ 2.33 – 2.59

56 – 59 C 2.00 – 2.25

54 – 55 C- 1.66 –1.83

52 – 53 D+ 1.30 – 1.48

50 – 51 D 1.00 – 1.15

49 and below F 0.00

Mid Examination 30%

Assignments, Quiz, Attendance 20%

Final Examination 50%

• Gold medals are awarded to the students who get highest cumulative marks

in the department and the students’ numbers are not less than 10 in the class.

44

Criteria 6. FACULTY

Standard 6-1. There must be enough full time faculty who are committed to the

program to provide adequate coverage of the program

areas/courses with continuity and stability. The interests and

qualifications of all faculty members must be sufficient to teach

all courses, plan, modify and update courses and curricula. All

faculty members must have a level of competence that would

normally be obtained through graduate work in the discipline.

The majority of the faculty must hold a Ph.D. in the discipline.

Currently, we have ten faculty members including a professor, two assistant professors, six

lecturers, a teaching assistant in the department while some of them or on contract and

some of them full member of the department. One of them is Ph.D and five faculty

members are pursuing Ph.D and one is M.Phil Degree and rest of them pursuing their

M.Phil degrees.

Standard 6-2. All faculty members must remain current in the discipline and

sufficient time must be provided for scholarly activities and

professional development. Also, effective programs for faculty

development must be in place. Effective Programs for Faculty

Development

• In each semester courses are offered according to work load of faculty members

• Division of students for supervision is made on the basis of faculty

expertise/research interests

Existing Faculty Development Programs at Department and University Level

• Faculty members attended conferences/workshops/seminars outside and within

university.

45

• Media Lab, Library and internet facilities are available for scholarly work and

academic improvement

46

Criteria 7. INSTITUTIONAL FACILITIES

According to this criterion, the institution must have the infrastructure to support new

trends in learning such as e-learning including digital publications, journals, books, etc. The

library must possess an up-to-date technical collection relevant to the program and must be

adequately staffed with professional personnel. Class rooms must be adequately equipped

and offices must facilities to enable faculty to carry out their responsibilities.

Standard 7.1. The institution must have the infrastructure to support new

trends in learning such as e-learning. Supportive Infrastructure

and Facilities in learning:

• An internet’ equipped lab, sitting place for students with computer and internet

connection in the department, with easy access make working/ research/study

environment conducive for higher learning.

• The department established a departmental group on facebook where the faculty

member’s posts related materials to the students.

• Unfortunately such facilities are not adequately/properly available at the

departmental level.

Standard- 7.2. The library must possess an up-to-date technical collection relevant

to the program and must be adequately staffed with professional

personnel.

• Central library does not have the capacity to accommodate the present number of

students in the University.

• Technical book collection is general not specific to the courses offered and books not

properly arranged in the library.

• Library has slow internet connectivity is very insufficient as compared to the number of

students at university level.

Standard- 7.3. Class-rooms must be adequately equipped and offices must be

adequate to enable faculty to carry out their responsibilities.

There are only two classrooms with the department which is without proper teaching

facilities such as multimedia projector. Mostly classes are taken in the media lab. Similarly,

space for faculty offices is not appropriate and all faculty members are housed in the one

office.

47

Criteria 8. INSTITUTIONAL SUPPORT

The university administration is struggling hard to strengthen the existing departments and

establish new faculties and Institutes. The university is also trying to attract highly qualified

faculty.

Standard 8-1. There must be sufficient support and financial resources to attract and

retain high quality faculty and provide the means for them to maintain competence as

teachers and scholars.

The varsity is paying salaries according to the rules of government in different cadres of its

employees.

To attract good talent the university offers handsome hard area allowance.

The university also gives tuition fee to the employees’ children.

Technical Staff:

There is a Works department to provide technical assistance to the staffers.

Office Equipment:

Insufficient offices and limited equipments not fulfilling the requirement of the current

teaching and research in the department.

Standard 8-2. There must be an adequate number of high quality graduate students,

research assistants and Ph.D. students.

The admission in BS (Hons) and M.A students are once a year now before that, admissions

were announced twice a year. A detail of the students enrolled during the past four years is

given in Table below.

48

Enrollment in Different Degree Programs from 2013-2016

Standard- 8.3. Financial resources must be provided to acquire and maintain Library

holdings, laboratories and computing facilities.

Sufficient amount per annum, in addition to available funds for research projects and help

available from the university main resources/facilities, for books, laboratories, equipment,

computer maintenances and consumable supplies, etc., is provided

Year Number of graduate students Total

BS M.A

2013 00 07 07

2013 00 09 09

2015 08 07 15

2015 12 08 20

2016 20 00 20

40 33 73

49

SUMMARY AND CONCLUSIONS

Communication & Media Studies (CMS) department was established in early 2013 with the

name of department of Journalism & Mass Communication. Later on the nomenclature

renamed as “Communication & Media Studies” in early 2014 by the Board of Studies. It

trains students for career in the fields of communication and media related skills. The

department offering BS (Hons) 4 years programme, M.A 2 years Degree Programme in the

department of Communication & Media Studies. The courses of CMS redesigned to

provide professional education and fulfill the market requirement with the latest

technology, i.e. print and electronic, public relations and advertising, online and multimedia

journalism, mass media research and development communication etc. The students of

CMS visit time by time to different media outlets (included print and electronic media) to

watch the practical activity of these organizations. The department of CMS also provided

two months internship to the BS and Master students, where they learn the practical

knowledge regarding media production and media consumption.

Research Work

The job of the university is to conduct research and impart higher and research based

education and this department is striving hard to achieve the goal of university. The faculty

members of the department have conducted and submitted their Research to the Quality

Enhancement Cell titled as “The people perception about the role of National Commission

for Human Development in promotion of basic education in District Karak". Moreover the

department of Communication & Media Studies is the first one to make submission of

Research Thesis compulsory for students in the last semester. The Research Theses are

supervised by the faculty members and viva voce is also conducted by external examiners

for the evaluation of research work of the students.

BoS 1st Meeting:

In January 2014, the department of Communication and Media Studies conducted BoS

meeting for the approval of Masters, M.Phil and Ph.D courses. The courses are approved by

the academic council and efforts are being made to start post graduate programmes ( M.Phil

& Ph.D).

BoS 2nd Meeting:

50

In January 2015, the department of Communication and Media Studies conducted BoS

meeting for the approval of BS (Hons) course. The courses have been approved by the

academic council.

Media Lab

The communication & media studies department recently established media lab for the

students to fulfill the practical needs. Media Lab contains 20 latest computers technology

and well facilitated internet connection to fulfill the student’s requirement for research

activity. Also the Media lab will furnish the students to produce audio and video news

reports, documentaries, films and dramas for electronic media.

Radio Station

In near future the campus radio station will be launched at university. The department got

license from PEMRA and the frequency 98.6 has been allocated from FAB.

Study Tours:

Study tour is a knowledge sharing mechanism for students and the department of

Communication & Media Studies organized its 2nd & 3rd study tours in December 2014

and April 2015 respectively to TV channels Dawn News, Waqt TV and newspapers Daily

Nawa-i-Waqt and The Nation, Islamabad and also visited to NNI News agency to provide

the students an opportunity to get firsthand information about the practical field. The

students of M.A 2nd and BS 2nd visited Terri, a historical place in Karak under the

supervision of Wajahat Karim, Assistant Professor of CMS and Abdullah Khan, Teaching

Assistant on 13th January, 2016. the students of BS 2nd and M.A 2nd were visited the Nawa

i Waqt, The Nation, Dawn TV, APP Islamabad in February 2016 under the supervision of

senior teachers namely Naseem Anwar, Shabeer Ullah and Abduallah Khan. The

department arranged study tour to Islamabad and the students visited to Nawa I Waqt, Waqt

TV, Dawn TV and Dawn Printing Press to learn about practical work in media

organizations. In July 2017 the department also arranged a study tour to Lahore, a hub of

both print and electronic meida, for the students of CMS discipline.

External Examiner overview

Faculty members of the department have published many research papers in different

national and international research journals.

51

Through the self assessment report of the Department of Communication & Media Studies,

the program mission objectives and outcomes are assessed and strategic plans are presented

to achieve the objectives. Programme outcomes appeared to be satisfactory. Teachers’

evaluation by the students’ revealed satisfactory standards, the scoring points under criteria

ranged between 4.42 to 4.89. Similarly, the course evaluation by the students ranged

between 4.40 to 4.80 scoring points.

Curriculum design, development and organization are based upon approved criteria. Pre-

requisites are fully observed, examinations are conducted as per schedules and academic

schemes are prepared in advance. The number of courses, along with their titles and credit

hours for each semester and course contents have been developed. Their usefulness was

measured through different standards and it was found to range between satisfactory to

highly satisfactory.

The facilities and shortcomings for the Media Lab and Radio Studio as well as research

studies have been discussed. It was concluded that Media Lab and computer facilities need

improvement to further strengthen the academic activity as well as practical activity, while

the Radio Studio will be established in near future. Proper steps are taken to guide the

students for programme requirements, communication, meetings, study tours, students-

teacher interaction, etc. They are well informed of relevant activity, job opportunities and

other such activities. Improvements needed in this regard have been suggested.

As regards the process control covering admission, registration, recruiting policy, courses

and delivery of material, academic requirements, performance and grading, university as

well as Higher Education Commission have set forth special rules and guidelines which are

properly followed.

At present there are ten faculty members and all are highly qualified in their fields.

However, faculty members need motivation for advanced knowledge on the theory and

research. Faculty survey results were variable but still satisfactory. Institutional facilities

were measured through Criterion 3; infrastructure, library, class room and faculty offices

and in each case, short comings and limitation are highlighted. Institutional facilities need

to be strengthened. Accordingly, institutional support will greatly promote and strengthen

academic, research, management and leadership capabilities.

52

In conclusion, performance of the department could be improved considering the following

points:

• Improvement is needed in the class room by developing conducive environment for

teaching and learning. Proper lightening, aeration and provision of multimedia can

improve quality of learning.

• There is dire need for refresher courses for the teachers pertaining to teaching

methodology, education psychology, research and developments and evaluation of

students.

• There is need to improve mix of research and teaching proportion to produce

professionally sound graduates.

• At present there are no arrangements for professional and behavioral training of the

support staff. Such trainings will improve their abilities for enhancing the quality of

research and teaching.

• Presently, there is no departmental library. Allocation of space and sufficient funds

for this purpose will be helpful in subscribing reputed journals and purchase of

books that will ultimately boost quality of learning, teaching and research.

• Faculty members feel the need of professional trainings in reputed foreign

universities which will improve teaching and research capabilities in field of media

studies. The HEC may be requested to arrange short term foreign trainings for

improving skills and broadening vision of the fresh and senior faculty.

53

Annexures-1 Faculty Resume

1.

Proforma: 9 Faculty Resume Name

Prof. Dr. Mirza Jan

Personal

Chairman

Communication & Media Studies

Khushal Khan Khattak University, Karak

mirzajan_70@yahoo.com

jan.mjan.98@facebook.com

Voice: +92-0966 852011

Cell: +92-03009092689 OFFICE: +92-0927-291023

N.T # 01-27-0811457 N.I.C:21704-6735707-

Experience

Sept. 2013 as Professor, Khushal Khan Khattak University, Karak

Jan, 1, 1986 to Sept. 2013 has been working in the department of

Mass Communication, Gomal University, Dera Ismail Khan

Honor and Awards

Memberships

1. Chairman at the department of Mass Communication,

Gomal University, D.I.Khan for two years (w.e.f. 2007 to

2009)

2. Installed FM radio at City Campus Gomal University

D.I.Khan

3. Established Media Lab at City Campus Gomal University

D.I.Khan

4. Chairman of the Dept. of Communication & Media

Studies at Khushal Khan Khattak University Karak

(KKKUK) w.e.f. October 2013 till date.

5. Establishment of Campus Radio (in process)

6. Established Media Lab at KKKUK

7. Elected Member Senate of Khushal Khan Khattak

University Karak

8. Elected Member Syndicate Khushal Khan Khattak

University Karak

9. Member Academic Council Khushal Khan Khattak

University Karak

54

10. Member of Internal Selection Board

11. Convener purchase committee KKKUK

12. Member Statutes Draft Committee of Khushal Khan

Khattak University Karak

13. Member Advance Board of Studies &Research KKKUK

14. Convener finance sub-committee

15. Convener Academic Activities KKKUK

16. Convener of Installation of Exchange/IntercomKKKUK

17. Convener Scrutiny committee Khushal Khan Khattak

University Karak

18. Convener Works Committee Khushal Khan Khattak

University Karak

19. Convener Colleges ‘Affiliation Committee KKKUK

20. Convener M Phil & PhD Admission Rules KKKUK

21. Member Board of Studies in ICS, University of the Punjab

22. Member Board of Studies at GC University of Faisalabad

23. Member Board of Studies in Education and Research

KKKUK

24. Member Board of Studies in Computer Science KKKUK

25. Curricula setter for media studies at graduate, pos graduate

& higher studies level since 2003

26. Resource Person in Media Research

27. Chief Proctor Khushal Khan Khattak University Karak

28. Convener UFM Appellate Committee

29. Convener Fee Structure Committee

Graduate Students Postdocs

Undergraduate

Students

SUPERVISION OF M Phil & PhD

STUDENTS

1. Skhavat Ali (2012-14) “Media Usage: Understanding the

Extension services in diffusion of agricultural

55

innovations” thesis, Department of Mass Communication,

Gomal University D.I.Khan, Pakistan

2. AsgharUllah (2013). “Effects of Private News Channels

Measuring Political Awareness” thesis, Department of

Mass Communication, Gomal University D.I.Khan,

Pakistan

3. Muhammad Anwar (2012). “Role of Media in Political

Socialization: A Case of Pakistan” thesis, Department of

Mass Communication, Gomal University D.I.Khan,

Pakistan

4. ArujSherazi (2013). “TV Commercials: adoption level of

the viewers of Dera Ismail Khan, Khyber Pakhtoonkhwa”

thesis, Department of Mass Communication, Gomal

University D.I.Khan, Pakistan

5. Muhammad Imran. (2013).“Role of Media in Shaping

Public Perception about Corruption” thesis, Department of

Mass Communication, Gomal University D.I.Khan,

Pakistan

6. Wajahat Kareem (2013). Exploring the role of media

campaign in reduction and promotion of tobacco use”

thesis, Department of Mass Communication, Gomal

University D.I.Khan, Pakistan

7.

PhD Students in Vision

1. Zafar Ali, (2011-2013) “Pak-US Relations: Editorial

Treatment of the Elite Press to the issue of

Counterterrorism” thesis, Gomal University D.I.Khan,

Pakistan

56

Brief Statement of Research Interest

AREA OF EXPERTISE

Research Methods in Mass Communication

Communication theories

International Communication

Development Communication, DSC &, Media & Society

Political Communication

Publications

1. Jan, M. et al. (2011). Public Opinion &Political

Socialization through Media. Editor-in-Chief Adrian M.

Steinberg, European Journal of Scientific Research.

Eurojournal Publishing, Inc:

http://www.eurojournals.com/ejsr.htm. Vol.55 No.2

(2011), pp.196-206 (HEC recognized) ISSN:

[Impact Factor 0.757]

2. Jan, M. et al. (2011). News Paradigms:Reporting of

Conflict-oriented events. Editor-in-Chief Adrian M.

Steinberg, European Journal of Scientific Research.

Eurojournal Publishing, Inc:

http://www.eurojournals.com/ejsr.htm. Vol.55 No.2

(2011), pp.188-195 (HEC recognized) ISSN:

[Impact Factor 0.757]

3. Jan, M. et al, (2011). Internet and Social Involvement

Correlation: An Exploratory Study. Editor-in-Chief Adrian

M. Steinberg, European Journal of Scientific Research.

Eurojournal Publishing, Inc: 2011

http://www.eurojournals.com/ejsr.htm. Vol.52 No.4

(2011), pp.453-460 (HEC recognized) ISSN: [Impact

Factor 0.757]

4. Jan, M. et al, (2011).Message-oriented Farmers and

Potential Adopters of Agricultural Technology:The Case

of KhyberPakhtoonKhawa (KPK) Pakistan. Editor-in-

Chief Adrian M. Steinberg, European Journal of Scientific

Research. Eurojournal Publishing, Inc: 2011

http://www.eurojournals.com/ejsr.htm. Vol.52 No.4

(2011), pp.461-469 (HECrecognized) ISSN:

[Impact Factor 0.757]

5. Jan, M. . (2009). Globalization of Mass Media: key issues

and Dimensions. Editor-in-Chief Adrian M. Steinberg,

57

European Journal of Scientific Research. ISSN 1450-

216X Vol. 29 No. 1, pp.66-75 Eurojournal Publishing, Inc:

2009 http://www.eurojournals.com/ejsr.htm . (HEC

recognized) ISSN: [Impact Factor 0.757]

6. Pracha, S. A, Jan, M. (2012). Media Education and

Training Facilities in Pakistan: Problems & Prospects:

Editor-in-Chief Adrian M. Steinberg, European Journal of

Scientific Research. Eurojournal Publishing, Inc: 2012

http://www.eurojournals.com/ejsr.htm. Vol.74 No.1

(2012), pp. 113-125 (HEC recognized) ISSN:

[Impact Factor 0.757]

7. Jan, M. et al. (2012). Exploratory Study of Western Media

Dishevelling the Image of Islam. International Journal:

Research Journal of social Sciences and

Management.www.theinternationaljournal.org. RJSSM:

Singapore. Volume: 02, Number: 03, July-2012 pp. 14-24

ISSN: [Impact Factor 2.454]

8. Jan, M. et al. (2012). Media and Communication

Technology: An Analytical Study of Internet Community

in Pakistan.Research Journal of Science & IT

Management.www.theinternationaljournal.org. RJSM:

Singapore ISSN-2251-1563. Volume: 01, Number: pp.34-

41 [Impact Factor 2.545]

9. Riaz, R. Jan, M. (2012). Sensationalism in Pakistani

Private Urdu News Channels: Audience

Perception.International Journal of Multidisciplinary

Research Academy. editorijmie@gmail.com Coordinator,

I.J.M.R.A., 129, New Grain Market, Jagadhri, Yamuna

Nagar,India.Volume 2, Issue 9. ISSN: 2249-5894-pp.539-

553(impact IC value 5.09)

10. Jan, M. et al. (2012). Expression for Virtue & Truth in

Islam: Key Approaches to Modern Thoughts of Freedom

of Expression. (2012) International Journal: Research

Journal of social Sciences and

Management.www.theinternationaljournal.org. RJSSM:

Singapore. Volume: 02, Number: 04 pp.36-42 ISSN:

[Impact Factor 2.454]

11. Fatima, M. Jan, M. (2012). Modern communication

Technology Uses & Gratification with Special Reference

to Compact Disc in Pakistan. International Journal:

Research Journal of social Sciences and Management.

Volume: 01, Number: 10 www.theinternationaljournal.org.

RJSSM: Singapore pp.11-17 ISSN: [Impact Factor

58

2.454]

12. Sultan, K. Jan, M. (2012). Cultivation Management of

Pakistani TV Channels with Special Reference to Politics

(2012). International Journal of Human Resource Studies.

Vol. 2, No. 3, of IJHRS in August, 2012.(United States)

pp. 106-118.ijhrs@macrothink.org

13. Riaz, R. Jan, M. (2012). Treatment of US prints media

opinion pages given to Egypt revolution 2011 by New

York Times and Washington post. Research Journal of

social Sciences and Management. Volume: 02, Number:

05 www.theinternationaljournal.org. RJSSM: Singapore.

Pp. 67-75 ISSN: 2251-1570 [Impact Factor 2.454]

14. Jan, M. et al. (2012). Effects of Video Games on Students:

Test of Uses & Gratification Theory (2012).Asian Journal

of Management Sciences & Education (AJMSE) Vol. 1.

No. 2, July 2012: Leena and Luna International, Oyama,

Japan.pp.146-155. www.ajmse.leena-luna.co.jp( IF 0.122)

15. Pracha, S. A, Jan, M. (2012). Historical & Professionals’

Paradigm of Pakistan Penal Code Pertaining to the Press.

International Journal of Management Sciences and

Business Research, 2012, Vol. 1, No. 5. UK & USA Based

Research Journal (ISSN: 2226-8235)

editor.ajmse@leena-luna.co.jp 323-0822, Japan (IF 3.9)

16. Asgharullah, Jan, M. (2012). Effects of Private News

Channels: Measuring Political Awareness (2012)

International Journal: Research Journal of Commerce

&Behavioural Sciencewww.theinternationaljournal.org.

RJSSM: Singapore. [Impact Factor 2.232]

17. Khalid, S. &Jan, M. (2012). Information &

communication explosion of knowledge economy with

special reference to cultural imperialism. International

Journal of Human Resource Studies. Vol. 2, No. 5.

(United States) ISSN 2162-3058 ijld@macrothink.org

18. Sultan, K. Jan, M. (2012). Media as a Production and

Distribution of Information: The Concept of Media

Economy.International Journal of Human Resource

Studies Vol. 2, No. 3. USA. ISSN 2164-4063

ijhrs@macrothink.org

19. Jan, M.& Sultan, K (2012). Campus Radio as Process of

59

Broadcast communication: a Cross-Sectional Survey.

International Journal: Research Journal of social Sciences

and Management.www.theinternationaljournal.org.

RJSSM: Singapore. ISSN: [Impact Factor 2.454]

20. Ali, Zafar&Jan, M. (2012). Treatment of the press to Pak-

US relation on War on Terror: Exploring the case after the

death of Osama Ben Laden. Research Journal of social

Sciences and

Management.www.theinternationaljournal.org. RJSM:

Singapore ISSN-2251-1563 ISSN: [Impact Factor 2.454]

21. Ghazi, S & Jan, M. (2012). Comparative Coverage OF

Missing Persons in Pakistan: A Case Study of the ‘News’

& the ‘Frontier Post’. Research jounal of Sciences & IT

Management. www.theinternationaljournal.org. [Impact

Factor 2.545]

22. Sultan, K. Jan, M. (2012). Inter & Cross- Cultural

Communication Journey Frame of Cultural Identity.

Research Journal of social Sciences and

Management.www.theinternationaljournal.org. Volume:

02, Number: 07 RJSSM: Singapore. ISSN: [Impact

Factor 2.454]

23. Riaz, R. Jan, M. (2012).Portrayal of War on Terrorism in

Pakistani Print Media Exploring Peace Framing in daily

Nation and Business Recorder. ASIAN JOURNAL OF

SOCIAL SCIENCES & HUMANITIES Leena and Luna

International, Oyama, Japan. ISSN: 2186-8492, ISSN:

2186-8484 Print: Vol. 1. No. 4. November 2012. pp. 97-

107(IF 0.134)

24. Ali, Zafar & Jan, M. (2013).Coverage of Pak-U.S.

Relations on Issue of Counter Terrorism by U.S. Leading

News Magazines.Middle-East Journal of Scientific

Research 15 (10): 1464-1471, 2013 ISSN 1990-9233 DOI:

10.5829/idosi.mejsr.2013.15.10.11582 © IDOSI Publications,

2013

25. Jan, M. et al (2013) Print media on coverage of political

parties in Pakistan: Treatment of opinion pages of the

‘Dawn’ and ‘News’In (ed) Dr. Allah Nawaz. Gomal

University Journal of Research. Gomal University, Dera

Ismail Khan, Pakistan, ISSN 1019-8180 (HEC

recognized) (Z)

26. Jan, M. et al (2013) Counter terrorism Activities in

Pakistan: Comparative Study of the Editorials of Elite

60

NewspapersIn (ed) Dr. Allah Nawaz. Gomal University

Journal of Research.Gomal University, Dera Ismail Khan,

Pakistan, ISSN 1019-8180 (HEC recognized) (Z)

27. Ali, Zafar & Jan, M. (2013}. Portrayal of Pakistan by US

leading news magazines.In (ed) Prof. Dr. M. Azam Sheikh.

SCIENCE INTERNATIONAL. 11D Sabzazar, Wahdat Road

Lahore,Pakistan.E-Mail: sciint15@yahoo.com

sciint@gmail.com sciint15@hotmail.com ISSN #

1013-5316 (HEC recognized) (Z)

28. Ali, Zafar & Jan, M. (2013}.Role of electronic media in

changing value system in pakistan. The International Asian

Research Journal 01(01): 59-65, 2013: ISSN: 2310-337X

©TIARJ Publications, 2013www.tiarj.com

29. Jan, M& Ali, Zafar (2013}. Social Media Implication on

Politics of Pakistan: Measuring the Impact of Facebook. In

(ed) GhulamGhous. Journal of Social Sciences. GC

University, Faisalabad. Vol. 5,No.2 (HEC recognized) ( Z)

30. Jan, M. et al. (2011). Role of Communication in diffusion

of adoption of Agricultural Innovations. (2011). in (ed)

GulMajeed. Gomal University Journal of Research. Gomal

University, Dera Ismail Khan, Pakistan, ISSN 1019-8180.

27 (1): pp. 111-118 (HEC recognized) (Z)

31. Anwar. M &Jan. M. (2011). Role of Media in Political

Socialization: The case of Pakistan.(2011)Editor, The

Dialogue, Qurtuba University of Science & IT, K-1, Phase III, Hayatabad, Peshawar , N.W.F.P Pakistan mahmad@qurtuba.edu.pkVolume V Number 3 . pp. 212-

227. (HEC recognized) (Z)

32. Jan, M. et al. (2011). Military Operations in Waziristan:

Public Perceptions on Terra (2011). In (ed) GulMajeed.

Gomal University Journal of Research.Gomal University,

Dera Ismail Khan, Pakistan, ISSN 1019-8180: (1): 93-109

(2011) (HEC recognized) (Z)

33. Jan, M& khan, R. (2011). Peace Journalism and Conflict

Reporting: The Case of Pakistani Media. (2011). in (ed)Dr

Muhammad SaleemMazhar. South Asian Studies. Centre for

South Asian Studies, University of the Punjab, Pakistan.

Vol. 26, No. 2, pp. 311-324 (HEC recognized) (Y)

34. Jan, M& khan, R. (2009). Political Terrorism under the Flag

of Media. In (ed)Dr Muhammad SaleemMazhar. South

Asian Studies. Centre for South Asian Studies, University of

the Punjab, Pakistan. Volume 24, No 1. (HEC recognized)

61

(Y)

35. Jan, M. (2008) Internet Web-Based Learning. (2008) In (ed)

GulMajeed. Gomal University Journal of Research. Gomal

University, Dera Ismail Khan, Pakistan, ISSN 1019-8180

(HEC recognized) (Z)

36. Jan, M. (2006)Television violence and kids’ behavior. In

(ed) GulMajeed. Gomal University Journal of Research.

Gomal University, Dera Ismail Khan, Pakistan, ISSN 1019-

8180 (HEC recognized) (Z)

37. Jan, M. (2006) Impact of Mass Media on Adolescent

Health. In (ed) GulMajeed. Gomal University Journal of

Research. Gomal University, Dera Ismail Khan, Pakistan,

ISSN 1019-8180 (HEC recognized) (Z)

38. Jan, M. (2002). Mastering Islamic Communication Theory.

(2002).In (ed) Saeed Anwar. Gomal University Journal of

Research. Vol: 19 Gomal University, Dera Ismail Khan,

Pakistan .ISSN 1019-8180 (HEC recognized)

39. Jan, M. (2002). Development Support Communication’s

Process Model: An Action Plan. (2002). In (ed) Saeed

Anwar. Gomal University Journal of Research. Vol: 19

Gomal UniversityDera Ismail Khan, Pakistan. ISSN 1019-

8180 (HEC recognized) (Z)

40. Jan, M. (2002). Journalistic Values and Code of Ethics in

Pakistan. (2002). In (ed) Saeed Anwar. Gomal University

Journal of Research. Vol: 19 Gomal University, Dera Ismail

Khan, Pakistan. ISSN 1019-8180 (HEC recognized)(Z)

41. K. Skhavat Ali, Jan, M. (2011). Media Usage:

Understanding the Extension Services in Diffusion of

Agricultural Innovations. (2011)Editor, The Dialogue,

Vol. 17. No. 2. Qurtuba University of Science & IT, K-1, Phase III, Hayatabad, Peshawar , N.W.F.P Pakistan mahmad@qurtuba.edu.pk(HEC recognized) (Z)

42. Nawaz, M. Jan, M. (2002). Television Viewing: Academic

Achievements and Aspiration. In (ed) Muhammad Rahman.

Pakistan Journal of Education. Vol: xvii. Issue—II

AllamaIqbal Open University, Islamabad, Pakistan. (HEC

recognized)

43. Nawaz, M. Jan, M. (2002). News at Ten and Difference in

Gender Opinion Formation. In (ed) ShafiqJullandhry.

International Journal of Media Studies. Vol. 23 # 1.

Research Journal, Dept. of Mass Communication, University

62

of the Punjab, Lahore, Pakistan.

44. Nawaz, M. Jan, M. (2002). Print Media Exposure and

Student’s Assessment. (2002) In (ed.) Journalism Quarterly.

Vol.22 # 2. A Research Journal of the dept. of Mass

Communication ( Journalism) University of the Punjab,

Lahore, Pakistan

45. Jan, M.& Imran, M. (2009). Message Consumption and

Adoption of Agricultural Innovations in NWFP, Pakistan. In

(ed)Prof.YahaKamalipor. Global Media Journal.

Pakistan Edition. AllamIqbal Open University,

Islamabad. ISSN

46. Jan, M. (2008). Theorizing Adoption of Innovation in

Organization. In (ed)Prof.YahaKamalipor. Global Media

Journal. Pakistan Edition. AllamIqbal Open University,

Islamabad. ISSN 2070-2469. Volume I, Issue II

47. Jan, M.& Siraj, A. S. (2008). Contextual Domain of

Interpersonal Communication. In (ed)Prof.YahaKamalipor.

Global Media Journal. Pakistan Edition. AllamIqbal

Open University, Islamabad. ISSN 2070-2469. Volume I,

Issue II.

48. A. Zia., Sajjad. A. P. and M. Jan. (2012). Usage of Social

Networking Website (YouTube) by Teenagers in Lahore,

Pakistan. In (ed)Prof.YahaKamalipor. Global Media

Journal. Pakistan Edition. AllamIqbal Open University,

Islamabad. ISSN 2070-2469.Vol. VI, Issue II.

49. TahirFarid, Jan. M.(2014)Socio Economic Problems Faced

By Rural Women in Getting Higher Education (A Case

Study of District Karak).The International Asian Research

Journal 02(04): pp.31-40, 2014 ISSN: 2310-337X ©TIARJ

Publications, 2014www.tiarj.com

50. TahirFarid, Jan. M.(2014)Socio Economic Impact of

Poverty on Children Socialization with Special Focus on

Education. The International Asian Research Journal

02(04): pp.31-40, 2014 ISSN: 2310-337X ©TIARJ

Publications, 2014www.tiarj.com

51. M. W. Akbar, Jan, M. (Dec. 2014) Intensifying Challenges

of Globalization and Media for the Muslim World.(ed) Dr.

Allah Nawaz. Gomal University Journal of Research. Gomal

University, Dera Ismail Khan, Pakistan, ISSN 30 (3)1019-

8180 (HEC recognized) (Z)

63

Research Grants and

Contracts.

-

Other Research or

Creative

Accomplishments

-

Selected Professional

Presentation

Research Methods

64

Proforma: 9 Faculty Resume

Name

Muhammad Anwar

Personal

Village and Post office ShahbazKhel , Tehsil and District Lakki

Contacts. 03467131313

03339223841

Experience

1/11/13 till date Assistant Professor Khushal Khan Khattak,

University,

Karak

Honor and Awards Professional Development Trainings

Memberships

Member of University Senate, Syndicate, Academic Council Works Committee, UPSC, Anomalies, Scrutiny, Elance.com Also Member Board of Studies CMS and Geology departments

Graduate Students Postdocs

Undergraduate

Students

Years:2015

Students:2

Degree: Masters

Name: CMS

Service Activity Community service for locals like awareness about traffic rules,

cleanliness campaigns, freelancing, seminars on

Intellectual Property Rights, Career buildings counseling, first aid,

Computer based trainings, media workshops, environmental awareness

Walks etc

Brief Statement of Research Interest

Contextual Analysis is area of my interest

65

Publications

• Akbar W, Jan M, Karim W, Anwar M and et al.

(2014) Intensifying the Challenges of Globalization

and Media for the Muslim World, ISSN 1019-8180

Vol. 30 (02) December, 2014 Available

at:http://www.gu.edu.pk/New/GUJR/PRevious%20I

ssues/December2014.html (HEC RECOGNIZED)

• Vulnerable Societies of Third world and Muslim

countries prone to the contrary effects of

Globalization

• Role of Media in political Socialization: The Case of

Pakistan.

• Pubic Opinion Political Socialization through lenses

of media.

• Military Operations in Waziristan: Public

Perceptions in Pakistan on Terra.

• Media Usage: Understanding the Extension Services

in Diffusion of Agricultural Innovations.

Research

Grants and

Contracts.

NIL

Other

Research or

Creative

Accomplishm

ents

NIL

Selected

Professional

Presentation

NIL

66

Proforma: 9 Faculty Resume

Name

Wajahat Karim,

Personal

Assistant Professor

Communication and Media Studies

Khushal Khan Khattak University, Karak

H#04, St#04, Model Town, Dera Ismail Khan

Cell No. 03327228172

E-mail: wajahat.kareem@gmail.com

Experience

1.13 May, 2015 till date, Assistant Professor, Khushal Khan Khattak University 2.24 Jan. 2011 till 12 May, 2015, Lecturer, Kohat University 3.Aug. 2010 till Jan 2011, sub-editor, The Express Tribune, Islamabad 4.Jan 2010-Sept. 2010, Producer (News), Rohi TV, Islamabad

Honor and Awards Stood Second(silver medalist) amongst M.Sc. Journalism &

Mass Communication

Stood First in the college amongst successful candidates in BA

annual examinations (2006)

Memberships

Staff Proctor (Member proctorial Board)

Trainer Badminton varsity team

Graduate Students Postdocs

Undergraduate

Students

2011-2016 MA & BS (Hons) Above 40

NA.

Service Activity Career Counseling of Students

67

Brief Statement of Research Interest

AREA OF EXPERTISE

Mass Media Regulation, Role of Communication in Development and Social Change and ICTs are my areas of interest

Publicatio

ns

Research Publications

• Ali SR, Abdullah, Hidayatullah, Karim W (2014) Child Trafficking: The Exploitative Aspect of Pakhtun Culture, ISSN 1019-8180 Vol. 30 (02) December, 2014 Available at:http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/December2014.html (HEC RECOGNIZED)

• Akbar W, Jan M, Karim W and et al. (2014) Intensifying the Challenges of Globalization and Media for the Muslim World, ISSN 1019-8180 Vol. 30 (02) December, 2014 Available at:http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/December2014.html (HEC RECOGNIZED)

• Ali SR, Abdullah, Hidayatullah, Karim W, Imran (2013) How Do University Teachers Perceive Their Students’ Involvement In Party Politics: A Descriptive Study From A Politically Turbulent Region, Gomal University Journal of Research, ISSN 1019-8180 Vol. 29 (02) December, 2013 Available at: http://www.gu.edu.pk/New/GUJR/GUJR.html(HEC RECOGNIZED)

• Jan M, Sultan K, Karim W (2012) Media and Communication Technology: An Analytical Study of Internet community in Pakistan, The International Journal’s Research Journal of Science & IT Management, ISSN: 2251-1563 RJSITM VOl:01, No.10, 34-41 available at:https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=view&path%5B%5D

• Jan M, Sultan K, Karim W (2012) Effects of Video Games on Students: Test of Uses and Gratification Theory, Asian Journal of Management Sciences and Education, ISSN:2186 -8441 Print Vol. 1 No. 2, 146-155, Available at:http://www.ajmse.leena-

68

luna.co.jp/ajmsevol1n2.php

• Muhammad N, Omer F, Imran, Akbar W, Karim W (2012) Madaras of Pakistan and Challenges of Modern World, Gomal University Journal of Research, ISSN 1019 8180 Vol. 28 No. 02, 39-51, Available at: http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue2-Dec-2012.html(HEC RECOGNIZED)

• Akbar W, Karim W, Noman W, Raza R, Hussain S, Inayat H (2012) Tobacco Use As A Global Public Health Problem And The Role Of Mass Media In Its Control, Gomal University Journal of Research, ISSN 1019-8180 Vol. 28. No.01, 49-57 Available at: http://www.gu.edu.pk/New/GUJR/PRevious%20Issues/Vol28-Isuue1-June-2012.html(HEC RECOGNIZED)

• Akbar W, Karim W (2011) The Influence and Techniques of Modern Advertising: Ethics and Responsibilities, Gomal University Journal of Research, ISSN 1019-8180 Vol. 27 Number. 02, 91-99 Available at: http://www.gu.edu.pk/N/GUJR/PRevious%20Issues/Dec-2011.html(HEC RECOGNIZED)

Research

Grants

and

Contracts.

Nil

Other

Research

or

Creative

Accomplis

hments

NIL

Selected

Professio

nal

Presentati

NIL

69

on

70

Proforma: 9 Faculty Resume

Name

Muhammad Anwar

Personal

Village and Post office ShahbazKhel , Tehsil and District Lakki

Contacts. 03467131313

03339223841

Experience

1/11/13 till date Assistant Professor Khushal Khan Khattak,

University,

Karak

Honor and Awards Professional Development Trainings

Memberships

Member of University Senate, Syndicate, Academic Council Works Committee, UPSC, Anomalies, Scrutiny, Elance.com Also Member Board of Studies CMS and Geology departments

Graduate Students Postdocs

Undergraduate

Students

Years:2015

Students:2

Degree: Masters

Name: CMS

Service Activity Volunteer: International Red Cross/Red Crescent Movement

Brief Statement of Research Interest

Broadcast Journalism, Radio, Documentary Film Making

71

Publications

NIL

Research Grants and

Contracts.

NIL

Other Research or

Creative

Accomplishments

NIL

Selected Professional

Presentation

NIL

72

Proforma: 9 Faculty Resume Name

Muhammad Naseem Anwar

Personal

Lecturer

Communication & Media Studies

Khushal Khan Khattak University, Karak

Naseem.anwar@kkkuk.edu.pk

journalistnaseem@gmail.com

Cell: +92-3459802923

N.I.C:14202-8886781-1

Experience

February 2013 to till date. Khushal Khan Khattak University

Karak.

January 2011 to June 2012. Radio KUST

Honor and Awards Gold Medal in M.A

Memberships

30. Member of the Board of Studies of CMS Department,

Khushal Khan Khattak University, Karak

Graduate Students Postdocs

Undergraduate

Students

NIL

Brief Statement of Research Interest

AREA OF EXPERTISE

Media Effects Studies, Public Relations

73

Publications

Tahir Farid1, M. Naseem Anwar2 , Sadaf Iqbal3, Mirza

Jan4, and Inayat Khattak5

➢ Socio Economic Impact Of Poverty On Children

Socialization With Special Focus On Education

Published at The International Asian Research Journal

02(04): pp.41-50, 2014 ISSN: 2310-337X. Impact

Factor (under evaluation)

Tahir Farid1, M. Naseem Anwar2 , Sadaf Iqbal3 ,

Mirza Jan4 , and Inayat Khattak5

➢ Socio Economic Problem Faced By Rural Women In

Getting Higher Education Published at The

International Asian Research Journal 02(04): pp.31-40,

2014 ISSN: 2310-337X. Impact Factor (under

evaluation) Ashiq M1, Naseem Anwar M2*, Mirza Jan3 and Shauqat-Ur-

Rehman4

➢ A Sport has a Sword of Peace, Can Change the World Published at OMICS International Research Journal

for Arts & Social Sciences

ISSN:2151-6200. (Impact factor (1.23)

http://www.omicsonline.com/open-access/a-sport-has-a-

sword-of-peace-can-change-the-world-2151-6200-

1000110.php?aid=59223

Anwar MN and Muhammad A

➢ Benefits of Outdoor Pursuits: From a Health Perspective

Published at OMICS International Research Journal

for Arts & Social Sciences

ISSN:2151-6200. (Impact factor (1.23) http://www.omicsonline.com/open-access/benefits-of-outdoor-

pursuits-from-a-health-perspective-2151-6200-

1000143.php?aid=65469

Research Grants and

Contracts.

-

Other Research or

Creative

Accomplishments

NIL

Selected Professional NIL

74

Presentation

75

Proforma: 9 Faculty Resume Name

Muhammad Naseem Anwar

Personal

Lecturer

Communication & Media Studies

Khushal Khan Khattak University, Karak

Naseem.anwar@kkkuk.edu.pk

journalistnaseem@gmail.com

Cell: +92-3459802923

N.I.C:14202-8886781-1

Experience

February 2013 to till date. Khushal Khan Khattak University

Karak.

January 2011 to June 2012. Radio KUST

Honor and Awards Gold Medal in M.A

Memberships

31. Member of the Board of Studies of CMS Department,

Khushal Khan Khattak University, Karak

Graduate Students Postdocs

Undergraduate

Students

NIL

Service Activity Volunteer Photography

Brief Statement of Research Interest

AREA OF EXPERTISE

Media Effects Studies, Public Relations

76

Publications

Tahir Farid1, M. Naseem Anwar2 , Sadaf Iqbal3, Mirza

Jan4, and Inayat Khattak5

➢ Socio Economic Impact Of Poverty On Children

Socialization With Special Focus On Education

Published at The International Asian Research Journal

02(04): pp.41-50, 2014 ISSN: 2310-337X. Impact

Factor (under evaluation)

Tahir Farid1, M. Naseem Anwar2 , Sadaf Iqbal3 ,

Mirza Jan4 , and Inayat Khattak5

➢ Socio Economic Problem Faced By Rural Women In

Getting Higher Education Published at The

International Asian Research Journal 02(04): pp.31-40,

2014 ISSN: 2310-337X. Impact Factor (under

evaluation) Ashiq M1, Naseem Anwar M2*, Mirza Jan3 and Shauqat-Ur-

Rehman4

➢ A Sport has a Sword of Peace, Can Change the World Published at OMICS International Research Journal

for Arts & Social Sciences

ISSN:2151-6200. (Impact factor (1.23)

http://www.omicsonline.com/open-access/a-sport-has-a-

sword-of-peace-can-change-the-world-2151-6200-

1000110.php?aid=59223

Anwar MN and Muhammad A

➢ Benefits of Outdoor Pursuits: From a Health Perspective

Published at OMICS International Research Journal

for Arts & Social Sciences

ISSN:2151-6200. (Impact factor (1.23) http://www.omicsonline.com/open-access/benefits-of-outdoor-

pursuits-from-a-health-perspective-2151-6200-

1000143.php?aid=65469

Research Grants and

Contracts.

-

Other Research or

Creative

Accomplishments

NIL

Selected Professional NIL

77

Presentation

78

Proforma: 9 Faculty Resume

Name Shabeer Ullah

Personal

Village Gardi Banda Tehsil Takht-e-Nasrati Post Office Ahmad

Abad Distict Karak

Contact No. 0343-9243698

Experience

Worked as a Lecturer in Wisdom College & Hassan Degree

College Chokara Karak

Worked as a Web Sub Editor in AVT Khyber Islamabad

Worked as a PRO with Safe Life Security Agency (SASA)

Islamabad

Honor and Awards

Gold Medal in BS (Hons) from Kohat University of Science and

Technology

Memberships

Currently Working as a Secretary with Human Welfare

Organization Karak

Member of Discipline Committee in CMS Dept KKKUK

Graduate Students Postdocs

Undergraduate Students

Nil

Service Activity Nil

Brief Statement of Research Interest

Interest in the field of Political Science, Social and Public important Issues

79

Publications

Nil

Research Grants and

Contracts.

Nil

Other Research or

Creative

Accomplishments

Published Investigative Reports, Articles and Columns in Print

Media

Selected Professional

Presentation

Have Presented the Topic “Challenges to Professional Journalist”

Have Presented the Topic ” Media Academia and Media Industry

Gap”

Proforma: 9 Faculty Resume Name

Basar Ali

Personal

Kheshgi Payan, Nowshera.

Cell: 03348911646

Email: basarali2002@gmail.com

N.I.C:14202-8886781-1

Experience

Lecturer Khushal Khan Khattak University

Sub Editor, The Express Tribune

Lecturer Sarhad University, Peshawar

Honor and Awards NIL

Memberships

Member of Publication and Media Cell

Former member of Peshawar Press Club

Former Member of Khyber Union of Journalist

Former Member of Young Journalist Forum

Graduate Students Postdocs

Undergraduate

NIL

80

Students

Brief Statement of Research Interest

AREA OF EXPERTISE

Discourse Analysis, Media Sociology

Publications

NIL

Research Grants and

Contracts.

-

Other Research or

Creative

Accomplishments

Produced Radio Dramas

Selected Professional

Presentation

NIL

81

Proforma: 9 Faculty Resume Name

Muhammad Irfan

Personal

Peshawar, Pakistan

Experience

Lecturer at Khushal Khan Khattak Karak University

Honor and Awards Researcher, conducted research on US migratory patterns,

Troy University, Montgomery AL, US: March – Aug. 2014.

Memberships

NIL

Graduate Students Postdocs

Undergraduate

Students

NIL

Service Activity NIL

Brief Statement of Research Interest

AREA OF EXPERTISE

Quantitative Research, mass media discourse, Critical discourse analysis

82

Publications

NIL

Research Grants and

Contracts.

-

Other Research or

Creative

Accomplishments

NIL

Selected Professional

Presentation

NIL

83

Proforma: 9 Faculty Resume Name

Abdullah Khan

Personal

District Karak, The. B D Shah vill&P O EsaakKhumari

Contact: 03469274892

Experience

24,1,2013, Teaching Assistant Khushal Khan Khattak University Karak

Honor and Awards NIL

Memberships

Incharge Art and Culture Society, Kkkuk, Focal person for Co-curricular activities Department of CMS KKKUK, Member scrutiny committee exam section KKKUK

Graduate Students Postdocs

Undergraduate Students

NIL

Brief Statement of Research Interest

AREA OF EXPERTISE

Advertising

84

Publications

NIL

Research Grants and

Contracts.

-

Other Research or

Creative

Accomplishments

NIL

Selected Professional

Presentation

NIL

85

Proforma: 9 Faculty Resume Name

Nasir Iqbal

Personal

Village Isak Chountra P/O Dabb Tehsil and District Karak

Cell 0334-8686866

Email: nasiriqbal190@gmail.com

CNIC: 14202-1321374-7

Experience

11.2.2013 to 15.2.015 Visiting lecturer in Communication and Media Studies In Khushal Khan Khattak University Karak 01.11.013 till date Media Incharge in KKKUK 9.5.011 to 31.10.013 Assistant District Officer Education 1.9.1995 to 8.5.011 Primary School Teacher

Honor and Awards Nil

Memberships

1. Secretary and Member of Board of Studies (BoS) of CMS

Department

2. Coordinator of Students Exposure Towers to Media

Outlets

3. Coordinator of Data Collection committee of IDPs

conducted by KKKUK

on the directives of HEC to arrange education for the

children of IDPs

4. Coordinator of Media and Publication Cell KKKUK

Graduate Students Postdocs

Undergraduate

Students

NIL

Service Activity worked voluntarily as coordinator of IDPs children education

survey

Brief Statement of Research Interest

Mass Media and its development

Research related to exploring problems of the working journalists

Laws affecting the freedom of press information

86

Publications

Nil

Research Grants and

Contracts.

Nil

Other Research or

Creative

Accomplishments

Nil

Selected Professional

Presentation

Nil

87

KHUSHAL KHAN KHATTAK

UNIVERSITY KARAK

BOARD OF STUDIES MEETING Dated: 7th January, 2014

Department of Communication & Media Studies (CMS) Phone No. 0927-211823

88

AGENDA FOR APPROVAL

1 Change of Nomenclature of the Department from Journalism and Mass

Communication (JMC) to Communication and Media Studies (CMS).

2 Courses for M.A (CMS)

3 M.Phil and Ph.D courses of (CMS)

4 Penal of Examiners for M.Phil & Ph.D Courses of (CMS)

5 Study tours in first semester.

5 Any other

89

COMMUNICATION &MEDIA STUDIES

This department was founded in early 2013 as Department of Journalism & Mass

Communication. Keeping the latest market requirement department is renamed as

“COMMUNICATION &MEDIA STUDIES” in 2014. It trains students for career in the

fields of communication and journalism offering Masters of Arts (M.A), M.Phil and Ph.D

programmes in Communication & Media Studies (CMS). The two-year MA degree

courses have been redesigned to provide professional education with theory-cum-research

and practical based approach in everyday life-like situation and meet the needs of market

and professional fields i.e., print media, electronic media, journalism, advertising, public

relations, development support communication and mass media research. The courses give

students a foundation in communication theories and their interrelated contexts, the

application of theories to contemporary issues and the scholarly methods of studying

communication & Media. To accomplish these goals we couple practical, hands-on

experience with theoretical course work and support a strong program of co-curricular,

extracurricular, and internship activities to help students understand and appreciate the

crucial role which communication & media has in our society. The Department of

Communication & Media Studies provides students with the tools they need to navigate the

communication challenges of the 21st century.

90

91

5-1 Structure:

Master in Communication & Media Studies

S.No

1

2

3

4

Course Category

Core Courses

Thesis

Internship

Non Credit Courses

Cr Hrs

64

03

03

00

Total Cr hrs 70

92

SCHEME OF STUDIES FOR 2-YEARS MA IN

COMMUNICATION 8AND MEDIA STUDIES KHUSHAL KHAN

KHATTAK UNIVERSITY, KARAK

SEMESTER-I

S. No. Course Code Course Title Credit Hours

19. CMS 501 Functional English 3-0-3

20. CMS 502 Reporting 3-0-3

21. CMS 503 News Writing 3-0-3

22. CMS 504 Basic Computer Skills 2-3-3

23. CMS 505 Pakistan Affairs 3-0-3

24. CMS 506 Basic Concepts in Social Sciences 3-0-3

Total Credit hours: 18

SEMESTER-II

S. No. Course Code Course Title Credit Hours

25. CMS 511 Journalistic Language (Urdu & English) 2-3-3

26. CMS 512 Advance News Writing & Reporting 1-3-2

27. CMS 513 Media Laws & Ethics 3-0-3

28. CMS 514 Communication Theories- I 3-0-3

29. CMS 515 Opinionated Writing 3-0-3

30. CMS 516 Pakistani Media System 3-0-3

Total Credit hours: 17

SEMESTER-III

S. No. Course Code Course Title Credit Hours

31. CMS 521 Broadcast Journalism 2-6-4

32. CMS 522 Communication Theories- II 3-0-3

33. CMS 523 Research Methods in Communication- I 3-0-3

34. CMS 524 Advertising 3-0-3

35. CMS 525 Online Journalism/ Computer Practical 2-3-3

36. CMS 526 Research Proposal 0-3-1

Total Credit hours: 17

SEMESTER-IV

S. No. Course Code Course Title Credit Hours

7. CMS 531 Social Psychology 3-0-3

8. CMS 532 Public Relations 3-0-3

9. CMS 533 Development Support Communication 3-0-3

10. CMS 534 Research Methods in Communication- II 3-0-3

93

11. CMS 535 Thesis 0-9-3

12. CMS 536 Internship 0-9-3

Total Credit hours: 18

Total Credit Hours (of degree program) 70

DISTRIBUTION OF MARKS

Items Mid

Semester

Final

Semester

Quizzes/Seminars/Attendance Total

Marks

Papers 30 50 20 100

Research Thesis ---- ---- ---- 100

Research

Proposal

---- ---- ---- 100

Internship ---- ---- ---- 100

94

SEMESTER-I EXECUTIVE SUMMARY:

S.

No.

Course

Code

Course Title Credit

Hours

Evaluation Mandatory

Arrangements

1. CMS 501 Functional English 3-0-3 Paper ---

2. CMS 502 Reporting 3-0-3 Paper ---

3. CMS 503 News Writing 3-0-3 Paper ---

4. CMS 504 Basic Computer Skills 2-3-3 Paper ---

5. CMS 505 Pakistan Affairs 3-0-3 Paper ---

6. CMS 506 Basic Concepts in Social Sciences 3-0-3 Paper ---

Total Credit

Hours: 18

95

CMS 501 FUNCTIONAL ENGLISH

(3-0-3)

Objectives:

It will enable the students to learn the basics of Functional English Language which are

essential for spoken and written communication. In order to enhance language skills and

develop critical thinking, a grammar component will serve as a remedial necessity to help

overcome their common errors in English Language.

Course Contents

Week 1-2

Parts of Speech

Week 3-4

Function of Tenses; Passive Voices

Week 5

WH-Questions

Week 6-7

Spoken Language: Contractions, Question Tags, and Short Answers (Yes, they can,

etc.)

Week 8-9

Information Transfer: Converting information into charts, tables, diagrams, verbally

and vice versa, etc.)

Week 10-11

Vocabulary building (forming words with prefixes and suffixes)

Week 12

Idioms and Proverbs

Week 13-14

Comprehension Passage; Understanding words in context

Week 15

Paragraph writing: Topic sentence; writing different kinds of paragraphs such as

descriptive and argumentative paragraphs, Dialogue, Précis

Week 16

Revision

96

Learning Outcomes:

Upon the completion of this course student should be able to

• Write Paragraphs, Essays, Sentences

• Express their views in English

97

Suggested Reading(s):

A Practical English Grammar, by: Thomson, A J, Martinet, A V; Oxford University Press

Practical English Usage, by: Swan, Michael; Oxford University Press

Reading English Objectively, by: Malone, R L; (Part 1 for BS level, Part 2 for MS level);

Macmillan

Teaching Tenses, by: R Atken, A Living English Structure, by: Allen, W Stannard

98

CMS 502 REPORTING (3-0-

3)

Course Description:

The course would enable the students how to identify a possible news story where to gather

information from, and how to put the collected information into a formal news story format.

The course is also intended to apprise the students of

a) The significance of ‘news’ as a basic component of newspaper,

b) The role of a reporter with reference to his professional qualities, duties, achievements,

failures, skills and working conditions.

Course Objectives

• To train the students for practical journalism

• To teach the students an ethical issues in journalism

Contents:

Week 1-2:

News

Types of News

Week 3-4

News Elements and Values

Week 5-6:

Beats of reporting

Week 7-8:

Structuring News Stories

Sources of News

Week 9:

Essentials of reporting

Week 10-11:

Reporting and Writing Short News Stories

Treating Various Publicity Materials

Week 12:

Press writing

Communiqués and Press Talks, Press Conference, Press Note, Hand Out, Press

Briefing, Press Release,

Week 13:

Interview Techniques

Week 14-15:

Ethics of Reporting

Safety measures for reporters

Journalistic Terminologies

Week 16:

Revision

Learning Outcomes:

Upon the completion of this course student will be able to

• Report news story and construct that story for publication

• Conduct interviews

99

• Report conflict sensitive issues

SuggestedReading(s):

Baker, Bob. News thinking: The Secret of Making Your Facts Fall Into Place. Boston:

Allyn and Bacon, 2002.

Schwartz, Jerry. Associated Press Reporting Handbook. New York: McGraw-Hill, 2002.

Hijazi, Miskeen Ali, “Fun-e-Idarat”

Khursheed, Abdul Salam Dr., “Fun-e-Sahafat”

Hashmi, Farkhanda, “Fun-e-KhabarNaweesi”

Writing and Reporting the News by Gerald Lanson, Mitchell Stephens

Reporting & Writing: Basics for the 21st Centuryby ChristopherScanlan

100

CMS 503 NEWS WRITING

(3-0-3)

Course Description

In the first phase this course is intended to introduce students to the theoretical aspects of

newspaper editing including use of copy editing, symbols and use of computer,

condensation, verification of spellings and facts, headline writing, story selection and basics

of page layout. This course further intends to help students to develop and improve re-

writing skills with an emphasis on how to analyze, recognize and re-write the information

provided in a file story with a view to improve it.

Course Objectives:

Course objectives are given as under:

• To introduce the students to the theoretical aspects of the newspaper editing

• To enable students to select, edit and write headlines for the news stories

• To make them able to re-write unbalance stories

Course Contents:

Week 1-2:

Sub-editing Introduction

Scholarly definitions of Sub Editing

Importance and procedures of sub-editing

Week 3-4:

Sub Editor

Duties and qualities of a Sub Editor

Headlines writing: Principles and Techniques

Week 5-6:

Kinds of Headline

Newsroom, its organization and Functions

Week 7-8:

Structuring News Story

Leads, Importance of leads

Types of leads

Week 9-10:

Rewriting Definitions

Principles of rewriting

Monitoring; its importance and techniques

Week 11-12:

Page Make-Up and Page Layout Definitions

Techniques

Week 13-14

Caption

Roles of Caption Writing

Proof reading

Principles of proof reading

Week 15

Journalistic Translation, Definition, Tools and tips

Journalistic Terminologies

Week 16:

101

Revision

Learning Outcomes:

Upon the completion of this course student should be able to

• Select news stories for media production

• Edit copies/stories in journalistic way

• Rewrite and translate writing pieces journalistically

Recommended Readings:

Hart. J, Pantheon, (2006). Zinsser, William A Writer’s Coach: An Editor’s Guide to Words that

Work.

.

Clark, Peter. R and Scanlan (2001). C. America's Best Newspaper Writing: A Collection of

ASNE Prizewinners. Boston: Bedford/St. Martin's.

Lorzenz, Alfred Lawrence (1996). News Reporting and Writing. Pearson Education

(Singapore) Pte, Ltd.

Quinn, Stephen. (2001). Digital Editing and design. Focal press Oxford. New Dehli.

Rich, Carole, (1999). Writing and reporting news. A Coaching Approach. 3rd Edition.

Wadsworth. Belmont. CA, , ISBN: 0534559808.

Itule, Bruce and Anderson, Douglas, (1999). News writing and reporting for today’s media, 5th

edition. McGraw-Hill, New York, ISBN: 007365498

102

CMS 504 BASIC COMPUTER SKILLS (2-3-

3)

Course Description

This course has been designed to introduce students to the computer technology and

techniques with the view to tell them with its use in Print and Electronic Media. It

focuses on the use of computers in Advertising, Magazine Production, Sub-Editing and

Rewriting, T.V. Journalism etc. and equips the students with the modern tools and

techniques in Mass Communication.

Course Objectives:

Course objectives are given as under:

• To introduce with the latest technology of computer

• To enable students equipped with the latest tools and techniques of Computer

Contents:

Week 1:

Introduction to computer

Week 2-3:

Data and its types

Information

EDP and CDP

Week 4:

Functions of data processing

Elements of Electronic data processing

Week 5-6:

Types of Computer

Importance of Computer

Microsoft Word. Typing (English)

Week 7-8:

Computer Hardware

Week 9-10:

MS Power point: Creating presentations

Week 11:

Urdu Inpage, Typing (Urdu)

Week12-13:

Software

Week 14-15

Introduction to Coral Draw

Editing photographs/ Advertisement designing

Use of Scanner

Daily two pages typing assignments

Week 16:

Revision

Learning Outcomes:

Upon the completion of this course student Should be able to

• Use computer for basic purposes

• Use MS Word, Power Point, Inpage, and Coral Draw for today media

requirements.

103

104

Recommended Reading(s):

Michael S., (2003). Master Visually Office 2003.

Ulrich. L (2003).How to do everything with Microsoft Office 2003.

How to do everything.

Frye. C. (2003). Online Training Solutions Inc., Microsoft Office 2003 Step by Step.

Bain. S, (2003). Corel Draw (R) 11: the Official Guide.

Macromedia Flash MX 2004 Hands-On Training by Rosanna Yeung

Kerman. P. (2004). Sams Teach Yourself Macromedia Flash MX 2004 in 24 Hours.

Adobe PageMaker 7.0 Classroom in a Book by Adobe Creative Team.

Adobe PageMaker 7 by Against the Clock.

105

CMS 505 PAKISTAN AFFAIRS (3-

0-3)

Course Description

The course cover the affairs of Pakistan and since there are some permanent affairs of

Pakistan like Kashmir etc, therefore, the some issues have been made the part of the course.

This course would make the students able to know about the basic issues of Pakistan.

Course Objectives:

The objectives of the course are given below:

• To make the students learn about the permanent and current affairs

• To teach the students about the ideology and ideology of Pakistan to know about

the purpose of the creation of Pakistan

• To make the students able to learn about the constitutions of the country to have

some knowhow about the constitutional matters

• To impart the knowledge about the disputes of Pakistan with India and also about

the regional organizations

Course Contents

Week 1-2

1- Definition of Ideology

2- Definition and Meaning of Ideology of Pakistan

Week 2-3

3- Difficulties and problems at the establishment of Pakistan

Week 4-5

4- Objective resolution

5- Salient features of 1956 and 1962 Constitution

Week 6-7

6- Salient features of 1973 Constitution

Week 8-9

7- SAARC & Non Aligned movement

Week 10-11

8- Pak India disputes. War of 1965, 1971 and Kashmir issue

Week 12-13

9- Elements of National integrity

10- Pak US relationship after 9/11

Week 14-15

11- Pakistan Relations with neighbouring countries

106

12- Foreign policy: a brief survey

Week 16

Revision

Learning outcomes:

On the completion of this course the students should be able to:

• Know the ideology of Pakistan and the purpose and need of the creation

of Pakistan

• Understand the all three constitutions of Pakistan

• The students should know about the regional disputes and organizations

of whom Pakistan is member

• The students should also be able to have a knowledge about the foreign

policy of the country

Suggested Reading(s):

Pakistan-American Relation, (1994). The recent Past. Edited by M. Raziullah Azmi.

Karachi, Pakistan Royal book co.

Political system in Pakistan, (1995). Edited by Verinder Grover and Ranjana Arora. New

Dehli: Deep and Deep

Qureshi, I. A., Struggle for Pakistan

Mahmood, S. & Khan, A, (2010). Political study of Pakistan : Tamer-e-Pakistan

107

CMS 506 BASIC CONCEPTS IN SOCIAL SCIENCES (3-

0-3)

Course Description:

This course will introduce students to the basics of Sociology, it’s evaluation and historical

development. Students will have the opportunity to better understand society and culture.

Students will have a chance to be aware of different sociological problems and how to solve

these problems using Mass Media.

Course Objectives:

The main course objectives are:

• To make students understand social problems in society in the context of the

sociological theory, knowledge, concepts and perspectives.

• To enable students know the evolution and development of Sociology.

• To give students deep insight into the societal problems and strategies for their

solution.

• To have in-depth knowledge of society, culture and different perspectives to the

sociology.

Course Contents

Week 1-5

1- Sociology Definition and scope of sociology

Culture, Norms, Values, Folkways, Mores, Laws,

Social Structure

Social Institutions: Family, Education, Religion, Politics, Media institution.

Social Change and theories of Social Change

Week 6-10

2- Political Science Definition

Basic concepts of Political science

State, Sovereignty, Law, Liberty and fundamental rights, Political Parties and pressure

groups

Week 11-15

3- Economics Basic concepts in economics, Problems of developing economics with reference to

Pakistan

Agriculture and Industrial development in Pakistan, Stock Exchange

Week 16

Revision

Learning Outcomes:

108

Upon the completion of this course student should be able to:

• Demonstrate and understand of the three major theoretical perspective (conflict,

functionalism and symbolic interaction) employed in the studies of social problems.

• Compare and contrast between society and culture

• Analyze the process of Socialization and Agents of it, specifically Mass Media

Suggested Reading(s):

The social order, (Latest edition), Robert Biersted, Mc Graw-Hill Kogakusha,ltd

London.

Sociology, (Latest edition), Paul B. Hortan & Chester L. Hunt Mc Graw-Hill

International book company, Tokyo.

DC. Rowan (1983) output, inflation and Growth, Maimillan Press London.

Gary Smith (1986), Macro Economics New York.

Prof. A.H Khwaja (1992) Economics Part-II Naveed Publishers, Lahore.

Introduction to political science by Dr. Muhammad Sarwar, 8th edition 1996, Al-Hijaz

printers, Lahore.

Introduction to political science by Rodee Anderson, Chirstol Greene 4th edition,

McGraw-Hill, Inc., New York 1983.

109

SEMESTER II EXECUTIVE SUMMARY:

S.

No.

Course

Code

Course Title Credit

Hours

Evaluation Mandatory

arrangements

7. CMS 511 Journalistic Language 2-3-3 Paper -----

8. CMS 512 Advance News Writing & Reporting 1-3-2 Paper -----

9. CMS 513 Media Laws & Ethics 3-0-3 Paper ---

10. CMS 514 Communication Theories- I 3-0-3 Paper . ----

11. CMS 515 Opinionated Writing 3-0-3 Paper ---

12. CMS 516 Pakistani Media System 3-0-3 Paper

Total credit

hours: 17

CMS 511 JOURNALISTIC LANGUAGE ENGLISH/ URDU (2-3-3)

Course Objectives

To inculcate students with journalistic languages

To highlight practical aspects of media productions

To develop market based media writing skills in the students

Course Contents

Week 1-3

1. Journalistic Versus Literary Writings

110

2. Effective writing (Consistency, Unity, Coherence, Parallelism, Choppy Sentences

and Compactness). Writing effective sentences, paragraph writing, Sentence variety,

Styles – Guidelines and Pitfalls

Week 4-5

3. Essay Writing (English/ Urdu)

4. Punctuation and Mechanics in writings

Week 6-8

5. Precise writing (Practical exercise)

Week 9-10 Mid Semester Exam

Week 11-14

6. The writing styles (Practical)

a. Newspaper and Radio News Story language

b. Editorials, features, Articles language

c. Documentaries and telecast productions

d. Interview Writing/Conducting Exercise

Week 15-16

7. News Translation (Practical exercise)

111

Learning Outcomes

Upon the completion of this course students should be able to;

• Understand all types of journalistic contents. They may know the

difference in language of various media writings. The students can

differentiate and analyze Urdu and English language in essays and

paragraphs writings.

Suggested Reading(s):

Frost, C. (2002). Reporting for Journalists. London. New York: Routledge Taylar and

Frances Group.

Phillips, A. (2007). Good Writing for Journalists. London: Sage Publications.

Hicks, W. (2007). English for Journalists. 3rd edition, New York: Routledge publishers.

CMS 512 ADVANCE NEWS WRITING AND REPORTING (2-3-

3)

Course Description:

This practical course mainly covers In-depth, Interpretative and Investigating

Reporting. It has been designed to equip students with the practical skills required for

advanced news reporting and writing. It will make the students according to the market

demand and will have the know-how of practical aspect of the field.

Course Objectives:

The objectives of the course are given below:

• To make the students learn about the In-depth reporting

112

• To teach the students about the techniques important of investigative

reporting

• To make the students able to learn about the difference between

investigative and interpretative reporting

• To impart practical knowledge and knowhow to students of writing

news stories

Course Contents

Week 1-2

In-depth Reporting

Week-3 (Practical)

Week 4-5

Historical development of Interpretative Reporting

Characteristics of Interpretative Reporting

Structure of Interpretative Reporting

Week 6-7 (Practical)

Week 8-9

Investigative Reporting

Week-10 (Practical)

Week 11-12

Difference between In-depth Reporting and Investigative Reporting

News Analysis

Week-13 (Practical)

Week-14

Collection of analyzed news stories

Week-15

Developing news story

Week-16

Conducting at least five interviews

Publication of at least four stories in Newspapers

Learning outcomes:

On the completion of this course the students should be able to:

Know the historical development of the In-depth, Interpretative and Investigative reporting

Understand the difference between the above forms of reporting

The students should know how to write the different forms of reporting practically

113

Suggested Reading(s):

Bender, R. J., Davenport, D. L., & Drager, W. M. (2015). Writing and Reporting for the

Media

Dear, J. & Scott, F. (2014). The Responsible Journalist: An Introduction to News Reporting

and Writing

Stephens, M. (2014). Journalism unbound: New Approaching to Reporting and Writing

Rosenauer, K. (2013). Editing for Journalism today

Scanlan, C. & Craig, R. (2013). News Reporting and Writing

Jennifer, J. P. (2012). The Multimedia Journalists

Jeffrey, J. S., Grant, E. A. & Fisher, J. D. (2012). Principles of Convergent Journalism

Grant, E. A. (2008). Understanding Media Convergence

Schroeder, A. (2008). Writing and Producing Television News: From Newsroom to air

Lanson, J. & Stephens, M. (2007). Writing and Reporting the News

Scanlan, C. (2000). Reporting and Writing Basics for the 21st Century

CMS 513 MEDIA LAWS & ETHICS

(3-0-3)

Course Description:

The introduction of the course will encompass rules and regulations and laws made

from time to time during the course of history of development of Media in the country. It

will introduce students with various media regulatory regimes and media ethics at work as

well as its impact on functioning of media itself.

Course Objectives:

• The course will enable students to have in-depth knowledge of law and

regulations related to media functioning in the country.

• Students will be enabled to develop insight into media evolution under

various governing and regulating systems in Pakistan.

• The course will enable students to develop professional approach regarding

government media relationship and press freedom in Pakistan.

114

Course Contents:

Week 1-2:

Overview of media regulations with special reference to Sub-Continent

Week 3:

Press ordinances in Pakistan

Week 4-5:

Introduction of PEMRA Ordinance

• Purpose and Powers

• Terms and conditions for issuing license

Week 6:

Press Council Ordinance

• Establishment and Mandate

• Its Ethical Code of Practice

Week 7-8:

Defamation ordinance

Week 9-10:

Copy Right Act

Code of Conduct Act 2007

Week 11-12:

Freedom of expression in Perspective of Constitutional Development in Pakistan

Week 13-14:

Basic Cannons and Ethics of Journalism

Week 15:

Laws that affect Press in Pakistan

Week 16:

Revision

Learning Outcomes:

Upon the completion of this course student will be able to

• Know about the ethics and laws of media in Pakistan

• Know about the social and legal challenges of media writing.

Recommended Reading(s):

Ward, S. J. A., & Wasserman, H. (2010). Media ethics beyond borders: A global

perspective. New York: Routledge.

Ashley Packard, Digital Media Law (Wiley Blackwell, 2010); Charles Ess, Digital Media

Ethics (Polity, 2009)

Joseph Atkins (ed.), The Mission: Journalism, Ethics, and the World (Wiley-Blackwell,

2002); Philip Seib, The Global Journalist (Rowman& Littlefield, 2002).

Dr. Ahsan Akhtar Naz, Subaftic Zimadoryan Muqadra Qaum Zabar (Natinal Language

1998, Islamabad.

Javed Jabbar Qazi Faiz Isa, Mass Media Laws and Regulation in Pakistan

Dr. Ahsan Akhtar Nar, Sohafti Qananee. A.H. Publishers, Urdu Bazar, Lahore

115

Dr. Naz, Sabafti Ikhlaqiat, Azeem Academi Urdu Bazar, Lahore.

Dr. Naz, Mukalmat, (Interviews of 35 leading editors journalism and intellectual), Al

Qamar Centre, Urdu Bazar, Lahore.

Dr. Muhammad Waseem Akbar, Zara-i-Iblagh aur Islam, Makka Publications, Lahore

116

CMS 514 COMMUNICATION THEORIES-I

(3-0-3)

Course Description:

This is an introductory course to introduce students to the basics and historical development

of Communication Theories. In this course students will have a chance to explore

successful communication strategies and develop the theoretical foundation needed to

understand mass media communication and to conduct effective communications research

in the real world.

Course Objectives:

The main objectives of this course are given as under:

• |Enabling students have a better insight into the concepts and effects of

media on individual and society.

• Making comparison among major theories and models of communication

• Applying knowledge of communication theories to real world issues

Course Contents

Week 1-2:

Defining Theory:

Steps involved in Theory Construction

Week 3-4:

Characteristics of Theory

Types of Theory

Week 5-6:

Difference among Theory, Model and Paradigm

Mass Communication Theory: Evolution and Development

Week 7-8:

Understanding the Concept of Communication

Basic Models of Communication:

• Laswell’s Model

• Shannon and Weaver’s Model

• David Berlo’s SMCR Model

• Osgood and Schramm’s Circular Model

• Information Deficit Model

• Others

Week 9-10:

Classical & Normative Theories of Communication:

• Authoritarian Theory

• Libertarianism or Free Press Theory

• Social Responsibility Theory

• Soviet Media/Communist Theory

• Democratization/Democratic Participant Media Theory

117

Week 11-12:

Theories of Communication:

• Magic Bullet/Hypodermic Needle/Stimulus Response Theory

• Two-step Flow Theory

• One-step Flow Theory

• Multi-step Flow Theory

• Uses and Gratification Theory

Week 13-14:

Gate-Keeping

Agenda Setting

Week 15:

Framing Theory

Priming Theory

Week 16:

Revision

Learning Outcomes:

Upon the completion of this course student should be able to:

• Know the historical development of Communication Theories

• Understand the basic Communication Models & Theories

• Evaluate strengths and limitations of various Communication Theories

• Compare and contrast various Communication Theories

• Apply Communication Theories in research and practice

Recommended Readings/Texts:

Amobi, T. I. (2010). Paradigm shifts in mass communication theories, in Ralph Akinfeleye (ed.). Mass communication: A book of readings

Anaeto, S. G., Onabajo, O. & Osifeso, J. B. (2008). Models and Theories of Communication Bowie, MD: African Renaissance Inc.

Baran, S.J. (2003). Mass communication Theory: Foundations ferment & future. 3rd

edition, Belmont CA.: Wadsworth.

Chaffee, Steven H. (2000) Mass Communication Uses and Effects, 3rded. New York:

McGraw Hill.

118

Curran, James, and Michael.G (2000). Mass Media and Society, 3rd.ed. New York: St.

Martin Press Inc.

Dominick, Joseph R. (2004). The Dynamics of Mass Communication. 5thed. New York:

McGraw Hill.

Defleur, Melvin L. (1999). Theories of Mass Communication. 3rd ed. New York: David

Folarin, B. (2003) Theories of Mass Communication: An Introductory Text.

Grossberg, L. et al. (1998), Media Making: Mass Media in a Popular Culture, Thousand Oaks: Sage

Jeffres, L. W. (1997). Mass Media Effects, 2nd edition, Illinois: Waveland Press Inc.

McQuail, D. (2010). Mass communication Theory: An introduction. Thousand Oaks: Sage

Mac Quill, Denis. (2003). Theories of Communication, 2nd ed. London: Longman.

Rayner, Philip. (2003). Mass Media Studies: An Essential Introduction New York:

Rutledge,

Severin, W. J & Tankard, Jr. J. W. (2001) Communication Theories:Origins, Methods & Uses in the Mass Media, 5th edition, New York: Longman.

119

CMS 515 OPINIONATED WRITING

(3-0-3)

Course Description

The course has been designed to develop writing skills of the students for advanced

journalistic writings such as editorial, column, feature, reviews and others. It would enable

students to differentiate among various types of newspaper writings apart from the news.

The emphasis of this course is on training of the students in such a way that they should

learn the basic techniques and principles and also use these skills in practical field.

Course Objectives:

The main course objectives are given as under:

• To develop writing skills among students for opinion pieces

• To train students how to collect relevant information for features, columns and

editorials

• To equip students with the latest tools and techniques which are the need of today’s

degitalized media industry

Week 1-4

1. Article

Define Article

How to Write an Article

Difference between News and article

Types and Subjects of Article

Writing article (practical)

Week 5-8

2. Feature

What is a feature?

How to Write a feature?

Structure of Feature

Types of Feature

Objectives and Importance of Feature

Human Interest Feature

Newspaper Feature Story

Writing feature (practical)

Week 9-12

3. The Editorial

Explain the Editorial?

Techniques of Editorial Writing

120

Contents of editorial page

Importance of Editorial

Writing editorial (practical)

Week 13-16

4. Column

Column writing in Modern Age

Types of Columns

Essentials of a Column

Structure of a Column

Objectives and Importance of Columns

Column Writer

Qualities of a Column Writer

Sources of Columnist

Writing the Column (practical)

5. Editorial Page, its contents

Importance Of Editorial page

Review Writing

121

Learning Outcomes:

Upon the completion of this course students should be able to

• Write columns, Features, Editorials for Urdu and English newspapers

• Make reviews, and evaluate opinion pieces critically

Suggested Reading(s):

Rachel. F. (2013).Opinion Writing. Columbus, Ohio. rfielhauer@laca.org

Ahuja,B.N.( 1998.).Theory and Practice of Journalism. New Delhi: Surjeet Publication.

Davis, Denis K. and Baron, Stanley J. (1989 ). “Mass Communication and Every Day Life.

Belmont: Wadsworth Publishing Co.

Harris, Harris. (1996). Practical Newspaper Reporting. London: Heinemann

Hijazi, Miskeen Ali. (1976). Fan-e-ldarat. Lahore: Markazi UrduBoard.

Hillier, Robert L. (2000). Writing for Television, Radio and New Media. London: Wadsworth.

Hocking, Wilium. (1947). Freedom of the Press- a Framework of Principle. University of

Chicago: Chicago Press.

Jullandhry, Dr.Shafiq. (1999). Urdu Column Naveesi. Lahore:

Jullandhry, Dr.Shafiq. (1999). Feature Nigari.Lahore:

Newson, Dough. (1985).Media Writing. London: Wadsworth

122

CMS 516 PAKISTANI MEDIA SYSTEM

(3-0-3)

Course Description: The course aims at introducing students to various media systems at

work in Pakistan. Through this course students will come to know about development of

Pakistani Media System through various evolutionary stages and its development through

and among various nexus of socio-political and economic factors in the country.

Course Objectives:

• The course is designed with the objectives to help students to have a look on

the evolution of print and electronic media in Pakistan.

• It will enable students to learn about development of various Media Systems

from the beginning till date.

• Student will get acquaint with reference to the problems and prospects of

Media Systems.

Course Contents:

Week 1-3

1- Historical Perspectives of Pakistani Media

a) Print

b) Radio

c) Television

d) Internet

e) News Agencies in Pakistan

Week 4-5

2- APNS and CPNE Bodies, its formation and role.

Week 6-8

3- Media systems in Pakistan

• The role of Pakistani Media in the domain of Information, Education,

Entertainment and Mobilization.

• The functionality of Pakistani Media in the perspective of socio-economic

and political factors.

Week 9-10

4- Press in Pakistan

5- Development of Newspaper Market in Pakistan

• Challenges faced in Development of Newspaper Market

• Circulation Issues

Week 11-12

6- Media Conglomerates in Pakistan

123

• Jang Group of Publications

• Nawa-i-Waqt Group of Publication

• Herald Publications

• Express Media Group

• Others

Week 13-14

7- Government press relations in Pakistan

• Relationship in Democratic setups

• Relationship in Dictatorship

Week 15-16

8- Factors Affecting the native media

124

Learning Outcomes:

Upon the completion of this course students should be able to:

• Understand the significance of Journalism Industry

• Know about the media organizations in Pakistan

• Know about the print and electronic media structure

• Know about the market of the journalism

• Know about the history of media in Pakistan

Recommended Reading(s):

Akhtar, Rai Shakil: Media, Religion and politics in Pakistan. Oxford University press 2000.

Ali Owais Aslam & Gunaratne, Shelton A: the chapter on Pakistan. In: Gunaratne(Ed)

Handbook of the Media in Asia. New Delhi: Sage Publications, 2000, pp. 155-181.

Hafiz, Kai (Ed.): Mass Media, Politics, and society in Middle East. Creskil, NJ: Hamton

2001.

125

Semester III

EXECUTIVE SUMMARY:

S. No. Course

Code

Course Title Credit

Hours

Evaluation Mandatory

arrangements

13. CMS 521 Broadcast Journalism 2-6-4 Paper

14. CMS 522 Communication Theories-II 3-0-3 Paper ---

15. CMS 523 Research Method in Communication-I 3-0-3 Paper ---

16. CMS 524 Advertising 3-0-3 Paper ----

17. CMS 525 Online Journalism/Computer Practical 2-3-3 Paper ---

18. CMS 526 Research Proposal 0-3-1 Proposal Writing

Total credit

hours: 17

126

CMS 521 BROADCAST JOURNALISM (T&P)

(2-6-4)

Course Description:

This course focuses on helping students improve their reporting, writing and editing skills.

The class builds on the basic skills learned in previous classes, as well as focusing on the

critical thinking needed to make important news judgment decisions. Specifically, students

will be challenged to strengthen their reporting by looking for new voices and new pictures

to break out of the “formula story telling” mould too often found in Radio & Television

news stories by beginning reporters. This course is recommended for anyone who wants to

be a Radio & TV news reporter.

Objective:

▪ To acquire a thorough understanding of the basic elements of Audio and Video

Production Skills

▪ To express personal creativity while developing the ability to conceptualize story

ideas and effectively translate these ideas into Audio and Video Production

Content:

Week 1-2:

Radio:

Radio news writing

Characteristics of the radio news

Special features,

Structure of news report

Editing news Bulletins

Week 3-4:

Coverings special events, voxpops

Interviews

Week 5-6:

News commentary

Panel discussion

Presentation

Week 7-8:

Documentaries and features

Characteristics of radio features and documentaries

Use of ambiance

127

Description & natural voices

Week 9-10:

Use of Equipments

Voice Recorders, Microphones, Panel Control, Transmitter etc.

Digital Audio Editing Software

Adobe Audition

Week 11-12:

Television

News writing,

Special features

Week 13-14:

Characteristic of TV report

Scripting TV News

Preparing and editing of TV Bulletins and TV anchoring

Week 15:

Use of Equipments

Video Cameras, Microphones, SNG, NLES, virtual studios

Digital Video Softwares

Adobe Premier Pro

Week 16

Revision

Mandatory Assignment:

Students will produce a 15-20 minutes Radio or TV program/documentary;

Students will present on Camera News

128

Learning Outcomes:

Upon the completion of this course student will be able to

• Gain practical experience designing, writing, directing and producing

audio/video programmes, learn to complete production on deadline.

• Develop critical viewing skills and analytical abilities to enable the student to

better evaluate the content, the aesthetic elements, and the effectiveness of

Radio and Television programmes

Suggested Reading(s):

1. Mcleish. Robert: Radio Production 5th Edition, Linaese House Oxford 2005.

2. Sadique. idrees: 1991. Radio Journalism in Pakistan. Lahore: Ferozsons Ltd

3. Mugheesuddin (1980): ABC of Radio Journalism. Lahore

4. Muhammad Husain (1997): Radio Journalism. Karachi: National Book Foundation.

5. York, Iror. (1990): Basic T.V. Reporting. London, Boston: Focal Press.

6. Beaman. Jim: Interviewing for Radio, Rouledge London 2000.

7. Hudson.G & Rowland. Sarah :The Broadcast Journalism Handbook 1st Edition

8. Fleming, Carole: The Radio Handbook:2nd Ed; Rutledge London & New York, 2002.

9. Holand.Patricia;Television Handbook, Rouotledge,2000

129

CMS 522 COMMUNICATION THEORIES-II

(3-0-3)

Course Description:

This is an introductory course to introduce students to the basics and historical development

of Communication Theories. In this course students will have a chance to explore

successful communication strategies and develop the theoretical foundation needed to

understand mass media communication and to conduct effective communications research

in the real world.

Course Objectives:

The main objectives of this course are given as under:

• |Enabling students have a better insight into the concepts and effects of

media on individual and society.

• Making comparison among major theories and models of communication

• Applying knowledge of communication theories to real world issues

Course Contents:

Week 1-2:

Media and Effects

Week 3:

The four phases of Media Effects

Week 4-5:

The Powerful Effects Theories (Short and long term)

Limited Effects Theories

Week 6-7:

Moderate Effects Theories

Return to Powerful Effects Theories

Week 8:

Levels of Effects

Week 9:

Kinds of Effects

Week 10-11:

Typology of Media Effects

Week 12-13:

Cultivation Effects Hypothesis

Week 14-15:

Social Realities versus Media Realities

Week 16:

Revision

130

Learning Outcomes:

Upon the completion of this course student should be able to:

• Know the historical development of Communication Theories

• Understand the basic Communication Models & Theories

• Evaluate strengths and limitations of various Communication Theories

• Compare and contrast various Communication Theories

• Apply Communication Theories in research and practice

Recommended Readings/Texts:

Amobi, T. I. (2010). Paradigm shifts in mass communication theories, in Ralph Akinfeleye (ed.). Mass communication: A book of readings

Anaeto, S. G., Onabajo, O. & Osifeso, J. B. (2008). Models and Theories of Communication Bowie, MD: African Renaissance Inc.

Baran, S.J. (2003). Mass communication Theory: Foundations ferment & future. 3rd

edition, Belmont CA.: Wadsworth.

Chaffee, Steven H. (2000) Mass Communication Uses and Effects, 3rded. New York:

McGraw Hill.

Curran, James, and Michael.G (2000). Mass Media and Society, 3rd.ed. New York: St.

Martin Press Inc.

Dominick, Joseph R. (2004). The Dynamics of Mass Communication. 5thed. New York:

McGraw Hill.

Defleur, Melvin L. (1999). Theories of Mass Communication. 3rd ed. New York: David

Folarin, B. (2003) Theories of Mass Communication: An Introductory Text.

Grossberg, L. et al. (1998), Media Making: Mass Media in a Popular Culture, Thousand Oaks: Sage

Jeffres, L. W. (1997). Mass Media Effects, 2nd edition, Illinois: Waveland Press Inc.

McQuail, D. (2010). Mass communication Theory: An introduction. Thousand Oaks: Sage

Mac Quill, Denis. (2003). Theories of Communication, 2nd ed. London: Longman.

Rayner, Philip. (2003). Mass Media Studies: An Essential Introduction New York:

Rutledge,

Severin, W. J & Tankard, Jr. J. W. (2001) Communication Theories:Origins, Methods & Uses in the Mass Media, 5th edition, New York: Longman.

131

CMS 523 RESEARCH METHODS IN COMMUNICATION- I (3-

0-3)

Course Description:

This course will give the students an insight into the basic principles of scientific research.

It also covers research concepts such as sampling, significance, validity and reliability, and

types of research relevant to the field of communication and media industry including

content analysis and survey.

Course Objectives:

Course objectives are given as below:

• To introduce students to the basic principles and concepts of Social Scientific

Inquiry

• To enable students o make comparison among four major research methods in

communication research

• To develop skills in students necessary for conducting of communication research

Contents:

Week 1-2:

Introduction

Characteristics

Week 3-4:

Areas of Communication Research

Elements of Social Scientific Research

Week 5:

Social Scientific Inquiry

Week 6-7:

Types of Research

Week 8-9:

Measurement Levels and Scales

Week 10-11:

Research Designs

Week 13-14:

Sampling Techniques

Week 15:

Questionnaire Development

Week 16:

Revision

Learning Outcomes:

132

Upon the completion of this course students should be to:

• Define research and describe the research process and research methods

• Understand the research context within the faculty of media studies

• Know how to apply the basic aspects of the research processes in order to plan and

execute research project.

• Read, understand, explain and critically evaluate communication and other research

reported in scholarly journals as well as in the popular press

Recommended Reading(s)/ Texts:

Bailey, Kenneth D. (2004). Methods of Social Research, New York: Free Press.

Babbie, Earl. (1992). The Practice of Social Research. 6th ed. Belmont, California.

Wadsworth Publishing Co.

Joseph, Dominic. (1999). Mass Media Research. 4th ed. Belmont, California: Wadsworth

Publishing Co.

Karlinger, L. (1987). Foundation of Behavioural Research, 3rd ed. Florida: Holt Rinehart

Inc.

Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.

Mary John Smith. (2000). Contemporary Communication Research Methods. Belmont,

California: Wadsworth Publishing Co.

R.L. Gay. 1992. Research Methods in Education, New York: Princeton Publishing

Company.

Zubairi, Dr. Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons.

133

CMS 524 ADVERTISING (3-0-

3)

Course Description:

This is a basic course on advertising. The content of this course will enable students to

understand the basic concepts of advertising in media. It also explains the history, evolution

and present situation ofthe advertising field. The course describes various advertising

mediums, its effects and many more about the subject.

Course Objectives:

• This course is designed to introduce students to the principles and techniques of

advertising.

• Along with learning news reporting and editing, this course will make students able

to work in the field of advertising.

• After pursuing this course students will be able to understand basic concept of

advertising, its types, structure, need, elements, nature and various other aspects.

Course contents:

Week 1:

Introduction to Advertising, evolution of advertising, advertising today

Week 2-3:

Social and Economic Aspects of Advertising, marketing communication

Week 4-5:

Advertising Agencies, structures and functions

Week 6-7:

Scope of advertising, from local to global, Marketing and Consumer Behavior: The

foundation of Advertising

Week 8:

Advertising Departments in various government and non government institutes, its

structure and importance

Week 9-10:

Advertising copy

Elements of Advertising Copy

Structure of Advertising copy

Week 11-12

Media of advertising

Print Media

Radio

Television

Internet

Week 13-14:

Kinds of advertising

Research in Advertising

Week 15:

Planning the advertising campaign

Assessment of advertising campaign

134

Week 16:

Revision

Learning Outcomes:

Upon the completion of this course student should be able to:

• Make an attractive advertising message

• Plan best communication strategies for advertising

• Understand the basic concepts and principles of advertisement

Suggested Reading(s)/Texts:

Chandan, S.J. et al. (1990). Essentials of Advertising. New Delhi, Bombay: Oxford and

IBH Publishing Co. Pvt. Ltd.

Jefkins, Frank. (1982). Advertising: Made Simple. Calcutta: Rupa Co.

Mandell, Maurice I., (1974). Advertising. Englewood Cliffs, N.J: Prentice Hall, Inc.

Nelson, Paul Roy. (1985). The Design of Advertising lowa: WCB, Wm.c, Brown

Publishers Dubugue.

John, Wright S., et al. (1982). Advertising. New York: McGraw Hill series in Marketing.

135

CMS 525 ONLINE JOURNALISM (2-3-

3)

Course Description

This course is designed to familiarize the students with the technical aspect of online

journalism and to enable the students to produce news and other contents to be disseminated

through internet.

Course Objectives:

• To introduce the students to online journalism

• Enabling students with internet based news writing and distributing

• Familiar the students with computer assist reporting and news writing

Course Contents

Week 1-2:

Introduction to Internet

Defining of Online Journalism

Online Journalism and its evolution

Week 3-4:

Types of Online media

Ethical and legal aspects of Online Journalism

Week 5-6:

Introduction to Social Media

Types of Social Media

Role of Social Media. i.e. Information, Education, Entertainment, Culture and Politics

etc.

Analysis of different local/ foreign News Websites

Week 7-8:

Gathering information on the Web

Principles of Computer-Assisted Reporting

Principles of writing and editing for the Web

Week 9-10:

Blogs and its types

Contents for Blogs

Writing for Blog

Week 11-12:

Video Links

Introduction to Skype

136

Video and photo production for the Web

Week 13:

Mobile Journalism

Week 14-15:

Challenges of online journalism

Week 16:

Revision

Learning Outcomes:

Upon the completion of this course student should be able to

• Employ appropriate technical skills and theoretical knowledge to solve

problems associated with creative work

• Work collaboratively to plan and produce projects within online journalism

• Create in-depth web based journalism, incorporating use of images and

multimedia elements

Suggested Reading(s):

Mark Blaine & Michael Werner, The Digital Reporter’s Notebook (Routledge, 2012)

Al Tomkins, Aim for the Heart: Write, Shoot, Report, and Produce for TV and Multimedia

(CQ Press, 2011)

Ansgard Heinrich, Network Journalism (Routledge, 2011)

137

CMS 526 RESEARCH PROPOSAL (0-

3-1)

Course Description:

This course is to make students practically work on a selected topic for writing thesis. The

course covers all the stages or chapters including Introduction, Literature Review,

Theoretical Framework and Research Methodology which are essential for Proposal

Writing.

Course Objectives:

The main course objectives are as follows:

• To provide students first-hand experience of Proposal Writing

• To prepare students for the final Thesis Writing.

• To display the knowledge and capability required to perform independent work on a

research project

Course contents:

Week 1-2:

Introduction of Research

Week 3-4:

Proposal Template

Week 5-6:

Sequence of Proposal

Week 7-8:

Parts of Proposal

Week 9-10:

Types of Proposal

Week 11-16:

Writing a good Proposal

Learning Outcomes:

Upon the completion of this course student should be able to:

• Go through an extensive and independently written thesis project, using relevant

scientific theories and methods from earlier courses in the programme, and to

defend the choice of theory, method, as well as the conclusions and

recommendations in an oral presentation

• Critically evaluate data and other material as well as to discuss and to provide

constructive criticism on theses written by other course participants

• Recognize when further knowledge and study is necessary and to take responsibility

for his or her further knowledge development.

• Plan best communication strategies

Recommended Readings/Texts:

138

Bailey, Kenneth D. (2004). Methods of social research, New York: Free Press.

Karlinger, L. (1987). Foundation of behavioural research, 3rd ed. Florida: Holt Rinehart

Inc. Lindlof, T. R., & Taylor, B. C. (2011). Qualitative communication research methods (3rd ed.). Thousand Oaks: Sage. ISBN: 9781412974738

Mary John Smith. (2000). Contemporary communication research methods. Belmont,

California: Wadsworth Publishing Co.

Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.

R.L. Gay. 1992. Research methods in education, New York: Princeton Publishing

Company.

Zubairi, Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons.

Semester IV

EXECUTIVE SUMMARY:

S.

No.

Course

Code

Course Title Credit

Hours

Evaluation Mandatory

arrangements

19. CMS 531 Social Psychology 3-0-3 Paper ---

20. CMS 532 Public Relations 3-0-3 Paper ---

21. CMS 533 Development Support Communication 3-0-3 Paper ---

139

22. CMS 534 Research Methods in Communication - II 3-0-3 Paper ---

23. CMS 535 Thesis 0-9-3 External Viva ---

24. CMS 536 Internship 0-9-3 Internal Viva ---

Total credit hours: 18

140

CMS 531 SOCIAL PSYCHOLOGY

(3-0-3)

Course Objectives: Following are the course objectives.

• To orient students with human attitudes and behaviors

• To create sense among students about psychological conditions

• To enable the students to study humans for the purpose of

communication campaigns

Contents

Week 1 -2

History, Definition and Application

Perspectives of Social Psychology

Week 3-4

Behaviorism (Watson & Skinner)

Aggression and Violence

Week 5-6

Classical conditioning or respondents conditioning (examples)

Rewards and Punishment

Week 7-8

Cognitive Dissonance

Mid Exam Week 9-10

Week 11-12

Self and socialization

Social Influence

Week 13-14

Attitude and behavior

Week 15-16

Heider’s Balance theory

Drugs impact on human behavior

Learning outcomes:

Upon the completion of this course, students should be able to:

141

• Know about the human attitudes and behavior.

• Learn Social Psychology through several angles.

• Understand various theories of Social Psychology. They will also get causes of

drugs usages.

Suggested Reading(s):

Albrecht,S. L., Thomas,D. I.., &Chadwick, B. A. (2000). Social Psychology. 4th ed.

London: Sage Publications.

Bandura, A. (1986). Social foundations of thought and action: A social cognitive

theory. Englewood Cliffs, NJ: Prentice-Hall.

Pervin, L. & John, O. (1992).Handbook of personality.2nd ed. New York: Guilford

Publications.

142

CMS 532 PUBLIC RELATIONS (3-

0-3)

course description:

This course is designed to introduce students to the principles and techniques of public

relations as currently practiced. The students will be made to look at the field from the

viewpoints of the Public Relation practitioner, the channels of communication used and the

various public which PR personnel try to reach. Emphasis will be on the public relation

process and such activities that bring out students creative problem-solving talents and help

them.

Course objectives:

The core objectives of this course given below :

• It will enable students to understand the basic concepts and principles of public

relation

• It also make them able to make a PR campaign for achieving certain specific goals

• This course also help them to understand different kinds of public

Contents:

Week 1:

Introduction

Week 2-3

Purpose, scope, evolution and development

Week 4-5:

Publics of PR

Seven Publics

Week 6-7:

Understanding of issues

Week 8:

PRO

Duties of PRO

Week 9:

Writing, press release, Press Conferences and hand outs

Week 10:Difference between PR , publicity and Advertising

Difference between PR and propaganda

Weak 11:Media of PR

Forms of PR

Week 12-13:

Launching PR campaign

Ethics of public relations

Week 14-15:

Research in Public Relations

Forms of PR, Public Relations in Government department, autonomous institutions,

industrial and social organizations

Week 16:

Revision

Learning Outcomes:

143

Upon the completion of this course student will be able to

➢ Communicate in a better way to motivate and convince the public

➢ Can plan best communication strategies

➢ Tackle sensitive issues and will be able to maintain good will

144

Recommended Readings:

1. Centre, H. Allen, and Scott M. Cutlip. (1978). Effective Public Relations. New Jersey:

Prentice Hall Inc

2. Jefkins, Frank. (1991). Public Relations for Marketing Management. Long Acre,

London: Pitman Publishing.

3. Jefkins, Frank. (1991). Public Relations. Long Acre, London: Pitman Publishing.

4. Siraj, S.A. (ed). Taloqaat-e-Aama. Islamabad: AllamaIqbal Open University.

Wilcox, Dennis L.., Phillip H Ault and Wareen K. Agee (1989). Public Relations:

Strategies and Tactics. New York: Harper Collins Publishers.

145

CMS 533 DEVELOPMENT SUPPORT COMMUNICATION

(3-0-3)

Course Description:

This course is designed to introduce students with the nature of development in the

historical perspective and down the course of time. The course will introduce students with

changing paradigms of development and the role of communication and related tools and

strategies for development process.

Course objectives:

• This course will enable students to know about the role of communication in the

process of National Development.

• The course will give students in-depth insight into the analysis of mass media for

social, economic and political development of the society.

• Students will be able to apply communication tools, theories and strategies for the

betterment of the society as a whole.

Course Contents:

Week 1-3

1. Levels of DSC Planning and Action

• Levels of public participation in Development support communication planning

and implementation process

➢ Passive participation; information sharing

➢ Participation by cunsultation

➢ Collaboration and functional participation

➢ Empowerment or complete participation

Week 4-6

2. Elements vital to Participatory Communication

• Introduction to Participatory development communication

• Elements vital to participatory

➢ Dialogic or two way communication

➢ Emphasis on people

➢ Role of stakeholders and indigenous knowledge in problem analysis and

solution

➢ Focus on social, political and economic issues

➢ Empowerment

➢ Local ownership of planning and implementation

Week 7-9

3. The Evolution of Development Communication

146

• Historical development of development communication, from modernization

paradigm, through dependency model, to emerging participatory paradigm.

Week 10-13

4. A Practical Approach to Development Communication

5. Diffusion of Innovation

Week 14-15

6. How to Plan Action Community-focused Work. Social marketing & other

Marketing communication.

Week 16:

Revision

Learning Outcomes:

Upon the completion of this course student should be able to:

• Develop and implement specific, reasonable and necessary treatment plan

• Students will demonstrate the ability to present information accurately, clearly,

logically and concisely in oral communication, written reports and letters that

appropriate for the needs of the audience

147

Recommended Reading(s)/Texts:

AIOU. (2002). Reader on Development Support Communication. Islamabad: Department

of Mass Communication.

Anjaneyulu, Shri K., et.al.(1999). Local Radio. Making an Impact. New Delhi:

Agricultural Information Development Bulletin.

Ascroft ,Joseph. (1991). The Profess of Development Support Communication.

A.Symposium paper, Ohio; The Ohio State University.

Chen, Peter. (2002).Visual Communication Materials for Rural Audiences. Re-orienting

artists and copywriters. Development Communication Report.

Hedebro, Goran. (1999). New Perspectives on Development: How Communication

Contribute? Communication and Social Change in Developing Nations: A Critical View.

Iowa: The Iowa State University Press.

Servaes, Jan., and Jacobson, White. (2000). Participatory Communication for Social

Change. New Delhi: Sage Publication.

Rogers, E.M. (1983). Diffusion of Innovation. New York :Free Press, 3rd ed.

Nair, K. Saudanaudan. (1993). Perspectives on Development Communication. London:

Sage Publications.

Reeves, Geoffrey. (1993).Communication and the Third World. London: Routledge.

Mowlana, Hamid. (1996). Global Communication in Transition. London: Sage

Publications.

e Publications.

148

CMS 534 RESEARCH METHODS IN COMMUNICATION - II

(3-0-3)

Course Description:

A relatively advanced level course of communication research will further enlighten the

students about different steps involved in a typical research model. The course also covers

Descriptive as well Inferential Statistics vital for Communication and Mass Media

Research. The main focus of the course is on how latest statistical tools, techniques and

tests necessary for today’s scientific inquiry can better be used.

Course Objectives:

Following are the course objectives:

• To introduce students to Descriptive and Inferential Statistics

• To enhance an insight of students on Sampling and Data Collection, Data Analysis,

Interpretation and Representation Techniques

• To aapply different research methods to study mass communication phenomena

Course Contents:

Week 1-2:

Introduction to Statistics

Week 3-4:

Statistical Analysis and Data Interpretation

Week 5-6:

Sampling Designs

Sample Size Determination

Collection of Data and Condensation

Week 7-8:

Descriptive Statistics

• Classification and Tabulation

• Frequency Distribution

Week 9-10:

Diagrammatic and Graphical Representation

Week 11-12:

Measure of Central Tendency

Measure of Dispersion

Week 13-14

Inferential Statistics

Test of Hypothesis

• Test of Significance

• Measure of Association

Week 15:

Use of Statistical Package for Social Sciences (SPSS) in Communication Research

Week 16:

Revision

Learning Outcomes:

Upon the completion of this course students should be able to:

• Design and conduct different stages of the research processDemonstrate of good

knowledge of different research methods.

• Account for and discuss latest statistical tools and techniques used for scientific

investigation

149

• Use SPSS for their research theses/projects

Recommended Reading(s)/Texts:

Bailey, Kenneth D. (2004). Methods of Social Research, New York: Free Press.

Chaudhry M. S., (1999), Introduction to Statistical Theory, Part I, 7th Edition, Ilmi Kitab

Khana, Lahore.

Frey, L. R., Botan, C. H., & Kreps, G. L. (2000). Investigating communication: An

introduction to research methods. 2nd ed. Boston: Allyn and Bacon

Karlinger, L. (1987). Foundation of Behavioural Research, 3rd ed. Florida: Holt Rinehart

Inc.

Levine D. M., Krehbiel T. C. and Berenson M. L., (2003), Business Statistics, 3rd Edition,

Pearson Education, Inc.

Mary John Smith. (2000). Contemporary Communication Research Methods. Belmont,

California: Wadsworth Publishing Co.

Murtaza, Mateen-ur-Rehman (1998). Tehqeeq. Karachi: Karachi University.

R.L. Gay. 1992. Research Methods in Education, New York: Princeton Publishing

Company.

Walpole E. R., (1990), Introduction to Statistics, 3rd Edition, Macmillan Publishing Co.,

inc, New York.

Zubairi, Dr. Nisar (1999). Qawaid-e-Tahqeeq. Karachi: Fazali Sons

CMS 535 RESEARCH (THESIS)

(0-9-3)

Research Thesis

Suggested Reading(s):

Practical Work

150

CMS 536 INTERNSHIP (0-

9-3)

It is compulsory for every student to complete an 8 weeks’ internship in a professional

media outlets. The students will arrange their placement in any media organization with the

concurrence of the department. On successful completion and positive report by the media

organization, the student will prepare a comprehensive report on what he practiced, the

introduction of the media organization and any other relevant aspects which the department

may deem appropriate to be included. A satisfactory certificate from the bureau

chief/station manager of the organization about the work carried out by the student at the

organization is mandatory. The viva voce committee will evaluate the report and the

certificate from the organization and awards grade/ marks accordingly.

151

Thanks You All

Program Team Members

1. Assistant Prof. Mr. Wajahat Karim (Focal Person)

2. Mr. M Naseem Anwar (Member)

3. Mr. Nasir Iqbal (Member)

Case Summaries

Overall Evaluation

Teacher Name

% of Total

N Mean

Std.

Deviation

Prof. Dr. Mirza Jan 7.8% 4.6964 .24587

Mr. Muhammad

Anwar 7.8% 4.7899 .25605

Mr. Wajahat Karim 8.9% 4.8828 .13950

Dr. Zubair 8.9% 4.7734 .39520

Mr. AbdurRauf 7.8% 4.7946 .27175

Mr. Shabirullah 7.8% 4.6518 .19384

Mr. Naseem Anwar 8.9% 4.6406 .69657

Mr. Baser Ali 7.8% 4.6250 .21949

Mr. Nasir Iqbal 7.8% 4.5089 .29188

Mr. Abdullah 8.9% 4.4297 .55344

Mr. Hilal 17.8% 4.8945 .15261

Total 100.0% 4.7177 .35593

152

153

154

155

156

157

158

159

160

161

162

163

164

165

166

Course Evaluation

The courses of the respective teachers were evaluated through Performa 1 the results of

which are shown in table.

Case Summaries

Overall Courses’ Summary

Course Title

% of Total

N Mean

Std.

Deviation

Pakistani Media

System 7.9% 4.7766 .21238

News Writing 7.9% 4.6429 .32867

Reporting 9.0% 4.5352 .23883

167

Basic Concept in

Social Sciences 9.0% 4.7461 .11745

Opinionated Writing 7.9% 4.6429 .17939

Media Laws and Ethics 7.9% 4.6307 .21914

Communication

Theories-1 7.9% 4.6696 .21939

Advance News Writing

and Reporting 7.9% 4.6563 .17305

6 7.9% 4.6295 .16181

Functional English 9.0% 4.6936 .23812

Pakistan Affairs 9.0% 4.4961 .33882

Basic Computers Skills 9.0% 4.5742 .24489

Total 100.0% 4.6393 .23069

168

169

170

171

172

173

174

175

176

177

178

179

180

181

182

183

184

185

186

187

188

189

190

191

192

193

194

195

196

197

198

199

KHUSHAL KHAN KHATTAK UNIVERSITY, KARAK

DEPARTMENT OF COMMUNICATION AND MEDIA STUDIES

LIST OF ALUMNI

S.no Name/Session Batch Name of

Organization

1 Sadullah (Spring 2013-2015) 1st Daily Awami

Dastak,

Karak

2 Muhammad Ibrahim (Spring 2013-

2015)

- Daily Jang,

Rawalpindi

3 Muhammad Sajid(Spring 2013-

2015)

- Channel24,

Lahore

4 Akhtar Nawaz (Spring 2013-2015) - Daily Awami

Dastak,

Karak

5 Muhammad Sharif (Spring 2013-

2015)

- Freelance

Photo-

Journalist

6 Nayab Rizwan (Fall 2013-2015) 2nd Capital TV,

Peshawar

200

7 Javaid Khan (Fall 2013-2015) - Daily Karak

Times, Karak

8 Ghulam Mustafa (Fall 2013-2015) - Daily Awami

Dastak,

Karak

9 Muhammad Zaheer (Fall 2013-

2015)

- Daily Awami

Dastak,

Karak

10 Shahid Anwar (Fall 2013-2015) - Radio

Pakistan,

Peshawar

11 Muhammad Fahim (Fall 2013-2015) - Radio

Pakistan,

Peshawar

12 Waqas Sarwar (Fall 2013-2015) - Capital TV,

Islamabad

13 Sadiq Ameen (Fall 2013-2015) - Capital TV,

Islamabad

14 Muhammad Junaid (Fall 2013-2015) - Daily Awami

Dastak,

Karak

201