Khare Nokia Channels of Distributions

8/16/2019 Khare Nokia Channels of Distributions

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objectives. On Nokia&s website they state, *Our !oal is to be a !ood corporate citi)en wherever

we operate, as a responsible and contributin! member of society. $e take part in lon!+term

projects aimed at helping young people create their own place in the world , for e"ample

throu!h our !lobal youth pro!rams. hey hope to fulfill their !oal by followin! their mission

statement that is, *-y connectin! people, we help fulfill a fundamental human need for social

connections and contact. Nokia builds brid!es between people both when they are far apart and

face+to+face and also brid!es the !ap between people and the information they need. Nokia

plans to achieve its !oal and pursue its mission by implementin! its strate!y of, */"pand mobile

voice, drive consumer multimedia and brin! e"tended mobility to enterprises.

here are many different products Nokia offers within a common product line. his

common product line is cellular phones and accessories. Nokia offers many different cell phones

with many different features. Nokia, however, is more than just a manufacturer. In addition to its

manufacturin! base, Nokia offers cellular phone and di!ital television service thou!h in limited

areas. It may seem that Nokia has a limited product line but when include with the research and

development of these areas, their service and manufacturin! portfolios become more impressive.

As it can be assumed the cellular phone market is very lucrative. In 0112, accordin! to

he 3ournal.com, Nokia had sales of 425.6 billion and profit of 47.82 billion. his encompasses

all revenue and profit areas, with a market share in the phone industry of nearly 289. his

market share has declined, at least in the first #uarter of this year, to 0:9. ;ival phone

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manufacturers are stealin! market share away from Nokia, while Nokia failed to meet the

demand for its phones in the first #uarter. ata synchroni)ation and wireless Internet capabilities are also part of Nokia&s

advanced mobile technolo!y. Also usin! advanced technolo!y is the di!ital television service

they provide, but pioneers in this field they are not.

As can be ima!ined with any lar!e employer, Nokia offers many different employment

opportunities. hese opportunities are available for almost every educational level, with jobs

varyin! from janitor to research development specialist. As both a manufacturer, service

provider and research development firm there are many different positions available. In the

service field there are phone assistance that work with customers and their accounts, while actual

technicians work in the field fi"in! disruptions in service and connectin! accounts. he research

department creates new technolo!y for the manufacturin! sector to put into

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production. Obviously, there are the necessary departments such as accountin! and human

resources that facilitate the everyday operation of the company. he mana!ement team

coordinates the focus and strate!y of the overall company and works to improve upon e"istin!

procedure. he entire employment structure is tiered in the fact that each member of each

department is accountable to an overseein! authority. In fact, even the chief e"ecutive officer of

the company is accountable to the board of directors. his accountability forces the ethical

behavior of each member of Nokia, since the board is ultimately accountable to the stakeholders

of the company. he entire structure is similar to and umbrella in shape, funnelin! to!ether

towards the peak, but then funnels back out to the stakeholder at the top. /veryone is

accountable.

Nokia&s !roup structure is sli!htly different than its employment structure. he business

structure is entirely se!mented while the employment structure is se!mented but yet connected

throu!h the manufacturin! process. he structure is actually se!mented with separate functions

in each area .

INTROUCTION

Nokia has played a pioneerin! role in the !rowth of cellular technolo!y in India, startin! with the

first+ever cellular call a decade a!o, made on a Nokia mobile phone over a Nokia+deployed

network.

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Nokia started its India operations in 6::8, and presently operates out of offices in New >elhi,


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like urin! the course of research on this project D@reference of Nokia mobiles over

other cell+phonesE we have come to know a lot of interestin! facts and Information re!ardin!

Nokia. Nokia is undoubtedly the market leader in the cell+phone market. Nokia still dominates

the world cell+phone market share. Nokia leads the market with 2C.H9 stake, beatin! its nearest

rival =amsun! which has 6H.09 stake.


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0. Cu$to(er $ati$+action% * Nokia should come up with more value added products and effective

after+sales services.

2. Re$earch and e#elop(ent% * In order to retain the position of a market leader Nokia should

incorporate the latest technolo!ical innovations into their handsets and should put stress on

further development.

7. e(and and Supply% * A stron! demand and supply network should be established for

smooth availability of products to the customers.

8. End to End capa!ility% * =tress should be !iven on end to end capability by inte!ratin!

mobile devices applications and infrastructure.

e#ice$ !u$ine$$

Nokia has established itself as the market and brand leader in the mobile devices market in India.

he company has built a diverse product portfolio to meet the needs of different consumer

se!ments and therefore offers devices across five cate!ories ie. /ntry, (ive, ?onnect, /"plore

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and Achieve. hese include products that cater to first time subscribers to advanced business

devices and hi!h performance multimedia devices for ima!in!, music and !amin!.

Nokia has been workin! closely with operators in India to increase the !eo!raphical covera!e

and lower the total cost of ownership for consumers. oday, Nokia has one of the lar!est

distribution network with presence across 6,21,111 outlets. In addition, the company also has

Nokia @riority >ealers across the country and Nokia ?oncept stores& in -an!alore, >elhi, 3aipur,

'yderabad, ?handi!arh, (udhiana, ?hennai, Indore and


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on Nokia&s bid to retain consumers and empower Nokia device owners to realise the full

potential of the Internet. Nokia will build a suite of Internet based services like Nokia


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he ?enter in -an!alore, the bi!!est ;B> site in the country comprises =H1 =oftware

Or!ani)ation, ?ommon echnolo!ies, Ne"t Generation now called


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Nokia has sites for research and development, manufacture and sales in many countries

throu!hout the world. As of >ecember 011:, Nokia had ;B> presence in 6H countries and

employed 25,101 people in research and development, representin! appro"imately 219 of the

!roupJs total workforce. he Nokia ;esearch ?enter, founded in 6:CH, is NokiaJs industrial

research unit consistin! of about 811 researchers, en!ineers and scientists. It has sites in seven

countriesM Finland, ?hina, India, Kenya, =wit)erland, the nited Kin!dom and the nited =tates.

-esides its research centers, in 0116 Nokia founded Dand ownsE INd Nokia Institute of

echnolo!y, a ;B> institute located in -ra)il. Nokia operates a total of 68 manufacturin!

facilities located at /spoo, Oulu and =alo, Finland on!!uan and

=u)hou, ?hina Farnborou!h, /n!land Komrom, 'un!ary ?hennai, India ;eynosa, @ by more than 6.89 in 6::: alone. In

0117 NokiaJs share of the Finnish G>@ was 2.89 and accounted for almost a #uarter of FinlandJs

e"ports in 0112.

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In recent years, Finns have consistently ranked Nokia as one of the best Finnish brands. In 011C,

it was the 05th most respected brand amon! Finns, down from si"th place in 0115.R he Nokia

brand, valued at 427.: billion, is listed as the fifth most valuable !lobal brand in the

InterbrandS-usiness$eek -est Global -rands list of 011: Dfirst non+= companyE. It is the

number one brand in Asia Das of 0115E and /urope Das of 011:E, the 76st most admirable

company worldwide in FortuneJs $orldJs


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0112 + First


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• ;anked as the :th most powerful brand by


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• Nokia said on Friday the cellphone market totaled 6.0H billion phones last year, above its

earlier forecast of 6.67 billion, and reduced its share of sales to 27 percent from an earlier

forecast of 2C percent.

• ;esearch !roup Gartner said the !rey market ++ mostly in ?hina, India and (atin America

++ totaled 678 million phones last year.

• Nokia said new measurement tools enable it to better estimate the number of handsets

bein! sold by some new players.

• Uhese include vendors of le!itimate, as well as unlicensed and counterfeit, products with

manufacturin! facilities primarily centered around certain locations in Asia and other

emer!in! markets,U Nokia said.

• Nokia repeated it e"pected the overall 0161 phone market to !row 61 percent while its

market share would be unchan!ed at 27 percent.

• he comments boosted Nokia shares, which trimmed an earlier hi!h of 61.:6 euros to

settle at 61.C1, up 0 percent, by 682: G


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• UIt is an opportunity for them to !o after and try and actually win over users in that

se!ment as well,U he said.

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Khare Nokia Channels of Distributions

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