KFC Yum! Center Fan Guide

CONTENTS

2 KFC YUM! CENTER EVENTS Sports, Concerts, Conventions

3 MAJOR EVENTS NEAR THE ARENA What's Happening Near You

5 MEN'S BASKETBALL SCHEDULE Home & Away

6 SEATING CHART9 WOMEN'S BASKETBALL SCHEDULE

Home & Away

10 ARENA INFO Maps

13 TICKETING INFORMATION Sports, Concerts, Conventions

Gorgui DiengWith a name that literally means

“the man,” Gorgui Dieng is U of L fans’ man of the hour.

Schoni Schimmel"The Pistol," Schoni Schimmel, attracts new fans to women's basketball games.

The Who's “Quadrophenia and More” tour comes to Louisville’s KFC Yum! Center in February.

4

8

12 The Who is coming to Louisville

QR code on page 12

FEATURING

Scan for video ofScan for video ofthe Men's Teamthe Men's Team

The CoverPeyton Siva was voted pre-season Big East Player of the Year. To read the article go to www.yumcenterlouisville.com.

1KFC YUM! CENTER FAN GUIDE | 502-584-2720 | www.integratedmediacorp.com

Places Around The Arena

Visit the SunnySide of Louisville

Just acrossthe river!

Museum Row on MainNamed one of “America’s Top Ten Streets” by the American Planning Association, Louisville’s

Museum Row on Main encompasses six blocks of museums dedicated to contemporary art, history, sports, and other monuments of interesting local culture. The district is on the National Register of Historic Places due to its antique facades and stately architecture, and is both a beautiful and educational destination in downtown Louisville.

Notable Museum Row buildings include the Frazier International History Museum, the Kentucky Museum of Art and Craft, the Kentucky Science Center, the Louisville Slugger Museum, the Muhammad Ali Center, Glassworks, the Kentucky Center, Riverfront Plaza/the Belvedere, the KFC Yum! Center, and many more. The museums feature rotating and seasonal exhibitions in addition to their permanent collections, and are an exciting way to spend an exploratory weekend.

Main StMarket St

Liberty St

Muhammad Ali Blvd

Jefferson St

4th

St

5th

St

2nd

St

6464

65

65

71

The Arena isn't just an Event SiteIt's the Focal Point of a Beautiful City!

Museum Row on Main

Fourth Street Live!

Restaurant Square

Southern Indiana

Nulu

Whiskey Row

Waterfront Park

2 KFC YUM! CENTER FAN GUIDE | 502-584-2720 | www.integratedmediacorp.com

Nov 2Nov 2Justin BieberJustin Bieber

Nov 3Nov 3Bruce SpringsteenBruce Springsteen

Dec 4Dec 4

Dave Matthews BandDave Matthews Band

Dec 13Dec 13NCAA VolleyballNCAA VolleyballChampionships Championships

Session 1Session 1

Dec 14Dec 14Under Armor All AmericanUnder Armor All American

High School Volleyball MatchHigh School Volleyball Match

Dec 15Dec 15NCAA VolleyballNCAA VolleyballChampionshipsChampionships

Session 2Session 2

KFC Yum! Center Events

November 4November 4

Dave Matthews BandDave Matthews Band

Name: ___________________________________________

Address: __________________________________________

Phone #: _________________________________

Email: ______________________________ Age: ______

Send to Integrated Media Corp.: [email protected] KFC Yum! Center Arena Fan Guide:

12305 Westport Rd., Suite 4, Louisville, KY 40245* In order to be considered for the drawing, all info must be completed and

received by February 10, 2013.

W i n Tw o T i c k e t s t oT H E W H O


Major Events Near The Arena

Festival of Trees and Lights, Nov 9 - 11Christmas trees and wreaths designed by area

artists and designers, children’s activities, entertainment, shopping, a celebration of faiths and a visit from Santa Claus are all part of this year’s 23rd annual Festival of Trees & Lights to benefi t the Addison Jo Blair Cancer Care Unit at Kosair Children's Hospital. The event is Nov. 9 to 11 at Louisville Slugger Field.

Christmas at the Galt House, Nov 15 - Jan 2This year’s Christmas at the Galt House Hotel event

will unlock the magic of Christmas with the key attraction, KaLightoscope; the Christmas Village with Snow Fairy Castle attraction; a new KaLightoscope learning center; a life-size gingerbread castle; a gingerbread house contest; holiday show; breakfast and story time with Santa; “Help Santa Find the Key” children’s game; Mistletoe Marketplace; and 3 Children’s Activities.

Holidays Around the World, Nov 23 - Jan 3“Holidays Around the World” is an annual, multi-

cultural tree display that celebrates holiday traditions found throughout Louisville’s diverse communities. It ranges from trees decorated as they would be in countries that observe Christmas, to cultural displays showcasing other holidays observed around the globe throughout the year. This visually-stunning and educational exhibition runs Thanksgiving through New Years at the Frazier History Museum.

32nd Annual Light Up Louisville, Nov 23Continuing a tradition of more than three decades,

thousands of residents will gather downtown the day after Thanksgiving to welcome Santa Claus and see the city glow at Light Up Louisville. Light Up Louisville will feature thousands of twinkling lights, fi reworks, entertainment, food, crafts, a parade, 5k race/walk and children’s activities.

Louisville Chorus Triple Christmas Series, Dec 8 - 15

Joined by Members of Louisville Philharmonic, the Musicians' Orchestra presents the Triple Christmas Series. For tickets and information call 502-968-6300, or visit their website at LouisvilleChorus.org.


With a name that literally means “the man” in his native Wolof, Gorgui Dieng (pronounced GOR-gee Jeng) is unquestionably U of L fans’ man of the hour. His appeal, however, goes far beyond the court, and even beyond his adopted hometown of Louisville.

It’s fair to say that Dieng’s presence here at U of L represents more than just the feel-good story of basketball stardom it’s so often been spun as. Rather, it’s a larger story of the ways in which the world is getting smaller—not because of policies or competitions, but because of individual goals and promises kept, of personal ambition and an insatiable desire for self-improvement.

Dieng is originally from Senegal, where he attended the Sports for Education and Economic Development (SEEDS) Academy. His family remains there, and though he calls home frequently, he has no plans to return home anytime soon. He made a promise to his parents that he would earn a degree while he attended college, and that’s a promise he plans to keep; he knows that making something of himself beyond sports is more important than the fame that attends great players. When asked about his promise, he replies: “My dad, he don’t care about basketball. If you tell my dad about basketball, he just ignores you. All he cares

is how I do in school, am I making good grades, do I not miss class, how do I do on my homework, that’s all he needs. Any time he calls me he asks, “Are you healthy?” I say yeah. “Are you happy?” I say yeah. And then he says, “How’s school?” That’s the third question.”

Fans, too, have responded overwhelmingly to Dieng’s self-effacing, good-natured style. The 6’11”, 245-pound Dieng is well-known for his gentleness and civility, shaking the coaches’ hands every day before practice and eschewing the traditional rivalries that attend college basketball. With his team-fi rst attitude, he’s garnering the admiration of coaches, players, and fans alike, so much so that coach Rick Pitino went as far as naming one of his horses after the sophomore center. And even though most of his fans wouldn’t agree with his sentiments, one of the things that makes Dieng such a likable person both on and off the court is the fact that he doesn’t “play this game to make enemies, only friends.” When tensions between UK and UofL were at a boiling point last season, he said, "I don't care about rivalries. I don't want to play basketball to make enemies. I just want to have fun with people.”

To read more, go to our web blog at www.yumcenterlouisville.com.

Gorgui Dieng Scan for video ofScan for video of


For specifi c show

information g

www.kfcyumcent

FLOOR

LOWER LEVEL

200 LEVEL

UPPER LEVEL


c show seating

ation go to

umcenter.com

SEATING CHART

www.PreslarsWarehouse.com3299 Fern Valley Rd. 502-969-9019

PRESLAR’S WESTERN SHOP

www.goloucab.com

TEXT: 502-416-1119 CALL: 502-636-5511

Serving the Kentuckiana Area

Since 1893

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In a sport where the focus is so often on the fl ashiness of the men’s game (tickets to U of L men’s team events average about $35, while the women’s are only $8), Shoni Schimmel is bringing a showmanship to U of L that’s beginning to turn heads. Described variously as “wily,” a “show-stopper,” a “creative superstar,” a “hoops demigoddess,” and—the least descriptive, but perhaps the most intriguing of her new pseudonyms—“the pistol,” Schimmel has been tearing up the court with her unbelievable behind-the-back and no-look passes. Her fi erceness is winning big for the Lady Cards, but it’s also attracting new fans to the game who, before Schimmel, had no interest in women’s sports.

You’ll fi nd it over and over again in discussion forums: people who claim that they’ve “just” become big fans because of Schimmel’s entrance into the game. They range from the subdued to the ebullient—“the best thing to ever happen to basketball!”—but they all have one thing in common: they’re putting women’s basketball on the map in a big way.

Schimmel began her NCAA career at U of L as part of the select 2010 recruited class, the “Lady Cards Legends.” In addition to Louisville, she was heavily courted by UCLA, Oregon, Rutgers, and South Carolina, but her ultimate choice of coming to play in Possibility City was exactly what the Lady Cards needed to jump-start their game after a disappointing 2009-2010 season. During her freshman year, she averaged

15.1 points per game and scored a career-high 33 points against Xavier to help lead Louisville past the No. 2 seed and advance to the Sweet 16, where she continued to wow with her intense, fl ashy moves.

Originally from the Confederated Tribes of the Umatilla Indian Reservation in eastern Oregon (Cayuse, Umatilla, Walla Walla), Schimmel is the highest-ranked Native American female basketball player ever. Of her experience growing up on the reservation, she says, “There’s so many Native Americans that coulda-shoulda-woulda but didn’t do anything.” She went on, in an interview with The Courier Journal, to say that “It’s almost sickening how much talent is (on the reservation). I am very proud of who I am and where I came from, but I wanted to be one of the ones that made it out. My job is to play basketball, and I love doing it.”


Shoni Schimmel

Scan for video ofthe Women's Teamthe Women's Team

or vvvididideo offfor vvvididideo offf


Main Concourse LevelStair A

Stair C

Stair B

Front Plaza

= Bowl Seating= Elevators/Escalators/Stairs= Restrooms= Support Services= ATM= Concessions/Novelties/Bar

North(River)

East(2nd Street)

South(Main Street)

West(3rd Street)

Stairs & Escalatorto Plaza Lobby Level

$

Entrance

= First Aid

101

102

103

104 105 106 107 108

109

110

111

112

113

114115116117118

119

120

+Burnett’s V LoungeUnder Club Seats

AccessibleRamp

AccessibleRamp

AccessibleRamp

Kentucky Athletic Hall of Fame WallConcourse

ConcourseKentucky Athletic Hall of Fame Wall

+FirstAid

Stairs to

Lower Suites

$

MetroGrill

Cardinal

Gift Shop

PapaJohn’s

KFC

FanAssist

MetroGrill

Card

inal

Gift

Sho

p

Main St.Franks

FanAss

ist

Kentucky AleTap Room

Terrace

KFC

TacoBell

Wing Street

WoodfordReserve

Club

Escalator to UpperSuite Level

Stairs toLower Suites

Stair D

Evan Williams Bourbon BarUnder Club Seats

PapaJohn’s

AccessibleRamp

Third Street

Second Street

River R

oad

Main S

treet

sales and the development and maintenance of our new website (launching in November).

AG: What’s the very best thing about working with the KFC Yum! Center?

SK: I absolutely love every aspect of working for AEG [ed. note: The Anschutz Entertainment Group (AEG) is the KFC Yum! Center’ operating company] and marketing all of the events held at the Yum! Center. There is so much cohesion and excitement among our staff. Each day, I look forward to working on new ways to promote the events, but the ultimate reward is going to the shows and seeing so much excitement in the stands.

AG: Is the KFC Yum! Center comparable to other entertainment venues across the country? What makes it stand out?

SK: The KFC Yum! Center is one of the nicest, most aesthetically pleasing arenas in the nation. It was built to provide an unforgettable experience for the attendees as well the performers and athletes, and that has not gone unnoticed in our industry. We are also ranked as one of the top-selling venues in the world.


People Behind the Place: Sandra Kendall, Marketing Manager

Every successful event at the KFC Yum! Center is due not to luck, but to the hard work of those who toil behind the scenes to ensure an exciting experience for all

visitors and fans. The Yum! Center Arena Fan Guide was lucky enough to have the following interview with Sandra Kendall, KFC Yum! Center’s marketing manager, about what she does to provide such an experience and the importance of the KFC Yum! Center to the Louisville community.

Arena Guide: Can you describe your role with the KFC Yum! Center?

Sandra Kendall: I am in charge of marketing all concerts, family shows, and special events held at the venue. I am responsible for using advertising, public relations, media relations, and social media to bring awareness and increase attendance to our events. I’m also responsible for group

Arena Info


Suite Level 2Stair A

Stair C

Stair BFront P

laza

= Bowl Seats-Main Lower Level= Elevators/Escalators/Stairs= Restrooms= Support Services

North(River)

East(2nd Street)

South(Main Street)

West(3rd Street)

Escalator to PlazaLobby Level

= Suites

Open to Below

Ope

n to

Bel

ow

Open to Below

Open to Below

Hallway

Hallway

= Terrace & Premium Box Seats= Concessions/Novelties/Bar= Meeting Rooms

36 55

393837484746454443424140

545352515049

75 56

727374636465666768697071

575859606162 President’sRoom

HickmanCampRoom

Terrace

CarvingStation

CarvingStation

Mill

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Loun

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Open to B

elow

209

210

211

212

Terrace Seats

Premium

BoxLou

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217218

219

220

201

202

203204

Pre

miu

m B

ox S

eats

Escalator to Main

Stair D

Prem

ium

Box

Loun

ge

Terrace & Premium Box Seats

Stair A

Stair C

Stair B

Front Plaza

= Bowl Seating= Elevators/Escalators/Stairs= Restrooms= Support Services= ATM= Concessions/Novelties/Bar

North(River)

East(2nd Street)

South(Main Street)

West(3rd Street)

Escalators to Plaza Lobby Level

$

Entrance Doors

= First Aid+

Concourse

Concourse

+FirstAid

$ATM

MetroGrill

MetroGrill

Terrace

Spirit Room

Stair D

= Meeting Rooms

306 307 309308

312

311

310

313314

315316

317

318

319

320

321322323324325326

327

328

329

330

301

302303

304305

PapaJohn’s

KFC

Fan

Ass

ist

SpiritDepot

SpiritDepot

Shadow Wall

Conc

essio

ns

SpiritDepot

SpiritDepot

Washington

St. Deli

PapaJohn’s

GatewayGrill

Taco Bell Main St.Franks

GatewayGrill Pizza Hut

Main St.Franks

Ope

n to

Bel

ow

Upper Concourse Level


Deifi ed by Rolling Stone Magazine as the band who, “along with The Beatles and The Rolling Stones … complete the holy trinity of British rock,” The Who is coming to Louisville’s KFC Yum! Center in February. The Louisville stop is part of the 2012/2013 “Quadrophenia and More” North American tour.

Appropriately for the originators of the rock opera, The Who will be performing the entirety of the “Quadrophenia” album. This full-length double album is the coming of age story of Jimmy, who—over the course of 17 songs—searches for his own identity and place in the world. The title, “Quadrophenia,” is a play on the word “schizophrenia,” and is representative of

Scan for video ofScan for video ofThe WhoThe Who

the personalities of the four band members (each of whom is refl ected in a facet of Jimmy’s personality).

The album opens with an introduction by Jimmy of his four personalities: a tough guy/helpless dancer ("Helpless Dancer"—Roger Daltrey), a romantic (“Is It Me?”—John Entwistle), a bloody lunatic (“Bell Boy”—Keith Moon), and a beggar/hypocrite (“Love Reign O’er Me”—Pete Townshend). It follows him as he endures the trials, tribulations, and daily tragedies of growing up, and ultimately ends as he comes to an ambiguous epiphany and fi nds “himself.”


In PersonTickets may be purchased at the KFC Yum!

Center ticket offi ce and ticketmaster.com. The KFC Yum! Center ticket offi ce is located inside the arena (to the right) at 1 Arena Plaza.

Weekday Ticket Offi ce Hours: Monday-Friday 10 am - 5 pm

Weekend Ticket Offi ce Hours*:The ticket offi ce is open the following hours

ONLY when tickets are scheduled to go on sale on a Saturday or Sunday for an event at our facilities. Saturday 10 am - 5 pm, Sunday noon - 5 pm.

Times subject to change during holidays.

By Phone or OnlineCharge tickets by phone through

Ticketmaster at 800-745-3000, or onlineat www.ticketmaster.com.

Paperless EventsFor information on Ticketmaster's Paperless

Ticketing, please visit www.ticketmaster.com/paperless. A video demonstration of the process is provided.

VISA, MasterCard, Discover, American Express and cash are accepted forms of payment.

All tickets are subject to availability.For more information, including information

on ADA Accessibility Seating, call the Ticket Offi ce at 502-690-9090.

Ticketing Information


WHEN YOU JUST CAN’T WAIT

TO FEEL BETTER.

When you need care right away for a minor illness or injury,

stop by your neighborhood Norton Immediate Care Center

or our newest location inside the KFC Yum! Center.

Norton Immediate Care Centers are staffed with

experienced physicians and nurse practitioners, and offer

the convenience of on-site X-ray and lab diagnostics.

No appointment is necessary, so when your doctor is not

available and you “just can’t wait to feel better,” visit a

Norton Immediate Care Center. For more information or

to find a center near you, call (502) 629-4444 or visit

NortonHealthcare.com/icc.

KFC Yum! Center Fan Guide

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