KFC, Sizzler

Manufacturing & Food Service

Jeremy Jeremy RylandRyland

• Director of Marketing - Sizzler• Collins Food Group

– KFC, Sizzler

• Food Scientist – B.Sc.• Food Marketer - MBA• Passion for food – MA Gastronomy


What does Manufacturing Want?What does Manufacturing Want?

• Manufacturing– Australia’s largest manufacturing industry

– 17% of employment, 22% of turnover– Food producers– plus Food service

• Oil that performs efficiently and economically


ManufacturingManufacturing

OIL

Ingredient Process Aid

minor identifier frying lubricant protective


ConsumerConsumer


ConsumerConsumer

• Chips• Confectionery, fatty foods, cakes• Convenience, filling, cheap • Eating out…

– Service, price, quality – healthy is low• Taste – mouthfeel, flavour• KFC

• Mashies

• Gourmet chips – horse fat• Golden, tender, puffy, light, crisp, savoury flavour


Food Food –– more than just fuelmore than just fuel

• Symbol – a reflection of who we are• Culture and upbringing• Food and non-food• Confusion over fats & oils• Fatty food – “bad” but “pleasurable”• Healthy Food Paradox


Food Service AttributesFood Service Attributes

49

57

57

60

65

68

69

69

73

77

79

80

81

83

85

89

93

Vouchers

Special Discounts

Convenient Packaging

Combo Meals

Complete Meal

Healthy Food

Portion Sizes

Product Range

Pleasing Appearance

Friendly Staff

Convenient Location

Quick Service

Value for Money

Fresh Food

Food Taste

Food Quality

Hygiene Standards


Consumer ConcernConsumer Concern

• Fat in the diet• Rejecting fast food• Accepting fresh healthy food• Healthy Food Paradox• Fresh salads

– Mayonnaise• Indulgent treats

– Skins, chips, ice cream, dessert


Changing MarketChanging Market

• New flavours, tastes• Fresh, healthy, quality• Loosers

– – fish & chips, chinese, chicken, burgers

• Winners– - pizza, foodcourts, Thai, sushi, Subway

• Healthy Eating considerations…– Fresh food, Lean meat, Taste, low fat


SubwaySubway

• #3 -> #2• Jared Fogle• Lost 108Kg

http://www.subway.com/subwayroot/MenuNutrition/


ManufacturersManufacturers

• Consumer demand• Healthy Fried Foods ??• Oil choice….

– Tallow – taste, fryability, cost– Palm, cottonseed, soy– Best quality for lowest cost


Manufacturing Selection CriteriaManufacturing Selection Criteria

Traditional or ReligiousTaste & Product qualityFryer Life or Kettle LifeFunctionality

foaming, smoking, breakdownshelf life, colour development

Nutritionmarketing, image

Supply /Price / Cost / Value


Nutrition & HealthNutrition & Health

• Flavour – tallow (horse fat)• Obesity, health, lobby groups• McDonalds and other chains

– tallow to vegetable oil– flavour issues– chips an indulgence – –> tallow?


Deep Frying Oil: The Need For BalanceDeep Frying Oil: The Need For Balance

Frying Life

Health

Economy

Palm

Tallow

Sunola

• The market is now, more than ever searching for the penultimate balance in the keystones of a good frying oil:

– frying life/ stability– economy– healthy

• The current options only address two of the above.

Canola

Courtesy of Goodman Fielder


Oil as an ingredientOil as an ingredient

• Health is a bigger issue• Greater awareness of the oil• Health and cost• Tradition, culture• Fashion, image, marketing• Information & Knowledge


Olive OilOlive Oil

• High cost but high value• Mediterranean diet• Flavour – used by chef’s and gourmets

• Marketing - image• Healthy, desirable• Wine-like status


CanolaCanola

• Genetically modified, toxic?• Healthy• Neutral flavour, light colour• Recommended by Heart groups• High oleic canola oils (Natreon)

– healthy– good frying characteristics


SunflowerSunflower

• Good all-purpose oil• Healthy• Frying – fair -> mono unsaturated• High oleic - HOSUN – high cost• Low awareness• High price• Low value


Sunflower & manufacturingSunflower & manufacturing

• Manufacturers– Respond to consumer demand– Effective product at low cost– Healthy is not a major driver

• Olive Oil – original, flavour, gourmet• Canola – healthy, light• Sunflower - ??


Sunflower Oil & ManufacturersSunflower Oil & Manufacturers

• Must promote• Differentiate• Increase value• “pull strategy”….

– chips


Intel InsideIntel Inside

KFC, Sizzler

Documents

Transcript of KFC, Sizzler