Keyword Research for SEO -C.L.I.M.B. Classes
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Transcript of Keyword Research for SEO -C.L.I.M.B. Classes
• How to do it, and what to use it for once it’s done.
Keyword Research for SEO
Presentation By:Frank Scharnell@fscharnell+fscharnell
*What is Keyword Research?
*Keyword Research is finding the most searched and intent driven queries or phrases for your website to be optimized for.
*Could also be considered market research for your niche to succeed in inbound marketing.
*Necessary for any internet marketing campaign as a point to indicate KPIs.
*Must have well defined goals.
*Types of Keywords
*Static - these are used on unmoving pages that will be optimized for a specific keyword or phrase. (landing pages, homepage, services)
*Long Tail – these are often used to get better searches for a piece for content marketing or that is blogged about. These are typically low competition KWs.(blog posts)
*Geo – These are KWs that have a “kw + location” structure, often giving more intent and less competition.(location specific)
*Conversion – typically exclusively used for eCommerce these are KWs very specific to a product or offering that are tailored to the most common language of the consumer.(specific products)
*What should I do keyword research
for?*Gain most used and common language of
searchers.
*Focus marketing and company story(optimize website for intent)
*Priorities:
*Static pages(i.e. Homepage, services, ect.)
*If ecommerce use it for products as well(gain common consumer language).
*How to do Keyword
Research?*1)Find a keyword research tool
*Examples* Google Adwords Keyword Tool –FREE
*WordStream – Paid tool
*Wordtracker – Paid tool
* Just to name a few, Many other’s out there most SEO software will come with a KW research tool.
*How to do Keyword Research*2) Use “exact match” searches(adwords)
*Results for only that [exact] keyword
*How to do Keyword Research*Insert Keywords and compare different
search volumes( can use “keyword ideas” for more results)
*How to do Keyword Research*What to do with the data?
*Local monthly Searches(only US searches)
*Competition isn’t “exactly accurate”
*Cross reference with your intent/ Google Trends
*What is a “Good” Keyword?
*Any keyword with local monthly searches that has intent for your content/website page
*Ex. Good geo keywords have around 300 local monthly searches
*Too many searches can be an indicator of not enough intent or a high competition.
*What to do once I have Keywords?
*At Ethical SEO Consulting we like to create keyword mappings
*Define your keyword per page(make sure they are intent driven)
*Create content if needed(location based in most cases)
*EX.*Keyword: Local SEO Services --- URL: /local-seo/
*Don’t optimize multiple places for one kw
*Use same page for variants of the keyword(not a fixed optimization Google is smart).
*What to do once I have keywords?
*Make your keywords common language on your website and optimize your specific page for those targeted keywords.
*URL
*Page Title
*Meta Description should be relevant of KW
*H1
*Internal links
*Don’t over Optimize!
*Don’t Over think Keyword Research
*Often KWs will be over used on a website don’t cannibalize your content over use them.
*Think of KW research as a way to better speak to your customers online, stay relevant
*KWs should be used to help your website.
*Meta Keywords don’t work…..
*FINISHED!*Add your new skill to your tool box of
internet marketing, help make sure your searches are meaningful.
*Any Questions? Email me or connect with me
Twitter: @fscharnell
Google +: +Frank