Keynote: "The Contextual Agency"
16
Mobile, Sensors, Data, and the Future of Privacy The Age of Context Robert Scoble and Shel Israel
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17-Oct-2014 -
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Transcript of Keynote: "The Contextual Agency"
Mobile, Sensors, Data, and the Future of PrivacyThe Age of Context
Robert Scoble and Shel Israel
Mobile. Social. Sensors. Location. Data.The 5 Forces
Mobile: More than phones.
Social Media Mature & Exponential
Sensors Everywhere everywhere
Mountains & Spoonfuls.
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Data:
Uber-personal. Intent-aware. !
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Context:
Health.
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Felix. Tattoos. Hackers. Asthma
Cars as Mobile DevicesBlack box. Keyless. Thief-stopping. Self-driving. Safer.
Pinpoint Marketing 2%. Fans. Cheerios. Wine. Uber.
The Free Ice Cream Tradeoff
Cleaner. Younger. Safer. Richer. Collaborative.
Cities:
PrivacyRight to Review, Correct & Turn Off
TRUST is the New currency. !
google.com/policies/privacy
Resurrecting TrustMarketing’s Future in the Age of Context
shelisrael
forbes.com/sites/shelisrael/
