Surfing The Mega Trend:

For Non-Profits

What Mega Trend?

Start with a trip back to…

High School

Economic Evolution

Human Existence 2,500,000 yrs

Agrarian Era 12,000 yrs

Industrial Era 200 yrs

Information Era (1950 to now) 64 years

1 Mile / 7 Inches

Rapid AccelerationEach era builds from and complements the previous

Tackling problems and serving human needs in new ways

Rapid Evolution

To what end…

Rapid Evolution

To what end…

Too much and for too long, we seemed to have surrendered personal excellence and community values in the mere accumulation of material things.  Our Gross National Product, … if we judge America by that - counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage.  It counts special locks for our doors and the jails for the people who break them.  It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl.  It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities.  It counts - television programs which glorify violence in order to sell toys to our children. 

Yet the gross national product does not allow for the health of our children, the quality of their education or the joy of their play.  It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials.  It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile.  And it can tell us everything about America except why we are proud that we are Americans.

Robert F. Kennedy, 1968

Rapid Evolution

What’s Next?

Little More…

High School

Millennial

Addition !

Personal Evolution

HELP OTHERS

SELF FULFILLMENT

FAMILY, WORK GROUP

What Mega Trend?

On April 8th, 2014…Aaron Hurst Triple Header

Breakfast at WSOMLunch at Fathom

Dinner at SVPPeter B. Lewis Building at WSOM, CLE OH

Aaron Hurst

How our desire for impact, personal

growth and community is

Changing the World

The Purpose Economy

A PURPOSE ORGANIZATION creates purpose for its employees and customers through… 1. Serving Real Needs (serve)

2. Enabling Person Growth (grow)

3. Building Community (connect)

“Purpose, the actual creation of value for people in terms of serving others, the planet, building community and expressing yourself and developing, will be the next evolution of the global economy.”

-Aaron Hurst

PURPOSE ISN’T A…

CAUSE

LUXURY

REVELATION

DOING SOMETHING

GREATER THAN

YOURSELF

RELATIONSHIPS

PERSONAL GROWTH & CHALLENGE

PURPOSE IS…

DOING SOMETHING

GREATER THAN

YOURSELF

RELATIONSHIPS

PERSONAL GROWTH & CHALLENGE

PURPOSE IS…

CHOICE

JOB CAREER

CALLINGSame Job… with purpose

(choice)

Put it Together…

HELP OTHERS

SERVE

SELF FULFILLMENT

GROW

WORK GROUP CONNECT

Purpose(4th Economy)

Information

Industrial

Agrarian

Hunter / Gatherers

In God We Trust

All Others Bring Data

Fathom Mantra…

Dr. Seligman

Science of Happiness

Perceived ControlPerceived Progress

ConnectednessVision / Meaning

(part of something bigger than yourself)

Positive Psychology Center

Dan Pink

Autonomy, Mastery, Purpose

Patricia Aburdene

Tony Hsieh

Delivering Happiness: Zappos Ground Up 10x Purpose Company

John Mackey

Exciting Times!

Indisputable Evidence The 4th Economy “Mega Trend” is well underway…

“Welcome to The Purpose Economy”

-Aaron Hurst

Exciting Times!

Purpose Economy Wave is upon us.

Most exciting time in human history… Apply massive human creativity for GOOD,

finally!!(expect connect, grow, serve 24/7)

The Leaders will Surf!(others will tread water or drown)

Role Model, Servant L

eaders

Surfs up inCleveland too!

Leverage Momentum

GCP Annual Meeting Video

Leverage Momentum

“Nice to hear, but we’ve been doing just fine”

Jeff Hoffman, CLE Resident, Co -Founder PriceLine.com

Local Trend Validation

1. Expand Purpose at Work

What will Attract & Retain Young Professionals to the Area?

87% Robust Career Growth Opportunities 2x bigger than next factor

Crain’s Cleveland: Cleveland Foundation 100 Years Edition (CLE: cradle of the foundation field)

Local Trend Validation

1. Expand Purpose at Work

ERC Northcoast 99 Annual Survey

Biggest Factor: Challenging / Meaningful Work

Strong Legacy

Cleveland Legacy ofEntrepreneurship & Philanthropy

(John D. Rockefeller, Mort Mandel, Peter B. Lewis)

Many Purpose Spirited People

Stars Align

Purpose Mega Trend+

Cleveland Legacy / Truth / Spirit +

Cleveland Momentum

=

Cleveland’s Purpose Minded Leaders & Organizations are stepping up to be a Purpose Economy Leader

ClevelandCapitol of The Purpose Economy

Co – Creators Stepped Up

SEA ChangeSocial Enterprise

Accelerator

HotCards

People, Businesses, Non-Profits, Universities… Organized to Claim the Purpose Capitol Role & Lead by Example

Engage! Cleveland

Execute The Plan

“Kickoff Series” Dinners

• Kickoff Jeffersonian A.I. Dinners • 20 Dinners by 10/31• Promote via Co-Creators• Generate Website Content• Capture Sentiment• Future Dinner Series – TBD

Surfing The Mega Trend:

For Non-Profits

Surf’s Up Non-Profits

The Mega Trend is Real(Cleveland is on the leading edge)

Energy Supply for Non-Profits on the Rise(unleashing the heroic spirit of businesses)

Surf the Actualization of Businesses(serve others, non-profit / profit blur)

Social Venture Partners

Entrepreneurship meets Purpose

Grant’s / Pro-bono with accountability

Great Model for Non-Profit to bring to Businesses• 3 years max, renewed annually • Measurable Outcomes / Impact• Businesses will respect accountability

Entrepreneur

Purpose

River’s Edge

Promotes the integration wellness & spirituality in order to bring about personal

and societal transformation. Yoga, Speakers, Meditation, Retreats, etc.

Added Business Leaders to Board• Food Service• Event Planning • Digital Marketing• Finance

Reengineer for economic sustainabilityReduce reliance on funders over time

$

EDWINS

Fine Dining Restaurant for Good(Top 3 in Cleveland)

Social Impact engineered into business model“Social Enterprise”

Strong path to economic sustainability(get off fund raising treadmill)

Actualization of CapitalismUnleash the Heroic Spirit of Business

$

Dan Pallotta

Non-profit metrics

90% to the Cause$1,000,000 Raised

$60,000 ED$40,000 Promotion, Expenses$100,000

$900,000 to the Cause

70% to the Cause$10,000,000 Raised

$250,000 ED$500,000 Staff$250,000 Expenses$2,000,000 Marketing$3,000,000

$7,000,000 to the Cause

Another Opportunity for Change as Business & Non-Profit lines Blurhttp://on.ted.com/h0MxS

Thank you!