Keynote: Mobilizing Your Existing Content
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Transcript of Keynote: Mobilizing Your Existing Content
The Principles of
Mobilising Your
Content
Do Your Homework
Audience Profile - demographics, mobile behaviours
Local Infrastructure - cell data, wifi, cost of usage
Technology Available - smartphone, feature, SD Cards
YES/NO
Take the Best Approach
A Smartphone app using mobile data
A feature phone app running offline
SD Card distribution no data connection
DISTRIBUTION PLAN
Adapt Your Content
Reformat media for mobile devices (video, audio)
Edit media for better consumption on mobile
Novelty or QualityN
OV
EL
TY
QUALITY
Adapt Your Content
Reformat media for mobile devices (video, audio)
Edit media for better consumption on mobile
Compress content for fast download
MOBILE CONTENT READY
Get the Design Right
What are the end objectives?
User Experience is critical
More than content delivery?
DESIGN + STRATEGY
Launch & Evaluate
What is your marketing strategy?
Are you ready to promote and maintain?
Evaluate and measure, what’s working, what’s not?
SUCCESSFUL CAMPAIGN
Iterate
EFFECTIVENESS + RELEVANCE
Spotlight English
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