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Transcript of Keynote: from publisher to platform, How The Guardian Embraced the Internet using Content, Search,...
![Page 1: Keynote: from publisher to platform, How The Guardian Embraced the Internet using Content, Search, and Open Source - By Stephen Dunn](https://reader034.fdocuments.net/reader034/viewer/2022051513/54714297b4af9fa30a8b4ae7/html5/thumbnails/1.jpg)
From publisher to platform: How the Guardian embraced the internet using content, search, and Open Source
Stephen Dunn, Guardian News and [email protected], 25th May, 2011
Twitter: @cuica, @openplatform
Thursday, 26 May 2011
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From publisher to platformHow the Guardian embraced the Internet using content, search, and Open SourceStephen Dunn, Guardian News and Media
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The publishing era
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We started a long time ago:
Thursday, 26 May 2011
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Swine flu
Keyword page
Twitter updates
Content partnerships
Audio
Video Open platform API
Live blogs
Comment
Mobile siteApps
Newspapers
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To secure the financial and editorial independence of the Guardian in perpetuity. To promote freedom in the press and liberal journalism globally.
To become the world's leading liberal voice.
To secure the financial and editorial independence of the Guardian in perpetuity
To promote freedom in the press and liberal journalism globally
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Open Web Principles
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2009
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• “A cool URI is one that does not change” Tim Berners-Lee 1998• 1.5 million resources redirected to new scheme
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1. Permanent
http://www.flickr.com/photos/fstorr/
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2. Addressable★ Resources are “about” something - ready for the
social web.
★ We live in “the age of point-at-things” (Coates 2005)
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★ Multiple routes to content
★ Tagging drives discovery
3. Discoverable
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4. Open
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/technology/internet
/technology/all
/environment/climatechange
Example: The Hackable Guardian
http://www.guardian.co.uk/....
/rss
/rss
+business/globaleconomy/rss
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Results...
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3,750,000
7,500,000
11,250,000
15,000,000
18,750,000
22,500,000
26,250,000
30,000,000
Sep 2005 Oct 2006 Nov 2007 Dec 2008
Uni
que
Use
rs Pre - project
First release
Final ReleaseSite traffic growthUnique Users
40M
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However...
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1 Billion+Internet Users!
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...“How I stopped worrying about my website and learned to love the whole internet.”
Matt McAlister
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The Open Strategy
OPEN IN
Bring in data and apps from the Internet
OPEN OUT
Enable partners to build applications using Guardian content and services for other platforms
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"Our most interesting experiments lie in combining what we know with the experience, opinions and expertise of the people who want to participate rather than passively receive.”
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“The Guardian alongside Al Jazeera was the one news source that everybody on the streets in Tahrir - not just in Cairo but in surrounding cities and major centers of revolutionary activity - that people were talking about.”
Jack Shenker
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The Open Strategy
OPEN IN
Bring in data and apps from the Internet
OPEN OUT
Enable partners to build applications using Guardian content and services for other platforms
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The Open Platform
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The suite of services enabling partners to build applications with
the Guardian
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OPEN IN
Bring in data and apps from the Internet
OPEN OUT
Enable partners to build applications using Guardian content and services for other platforms
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CONTENT APIA service for selecting and
collecting content from the Guardian
for re-use
DATA STOREA directory of
useful data curated by Guardian editors
POLITICS APIOpen database of candidates, voting records, constituencies, election results,
live data on election day
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Mutualised news!
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Mutualised news!
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Mutualised news!
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DATA STOREA directory of
useful data curated by Guardian
editors
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POLITICS APIOpen database of candidates, voting
records, constituencies, election results, live data on election day
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POLITICS APIOpen database of candidates, voting
records, constituencies, election results, live data on election day
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<OBLIGATORY DOGFOOD SLIDE >
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Open for Business
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3 Tiers of access3 Revenue models
Keyless: Take our headlines. You keep associated revenues.
Approved: Take our full article content, but with an advert. Guardian keeps ad revenue, you keep rest-of-page revenue.
Bespoke: Take, reformat, augment our content Revenue model to be negotiated. Combination of Media, Fees, Downloads.
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What this means
Open Out: Developers can now access full content APIs on demand with keys post-approved
Platform is positioned as a place to do business
So rapid scalability, reliability and performance are now core requirements
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OPEN INBring in data and
apps from the internet
OPEN OUTAllow partners to build applications using Guardian
content and services for other
platforms
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A framework for integrating 3rd party
applications into guardian.co.uk
MICROAPPS Simple REST/HTTP framework allows lightweight development
Applications proxied for performance
Apps generally hosted in the cloud, allows hot deployment into production
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A framework for integrating 3rd party
applications into guardian.co.uk
MICROAPPS
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• What could I cook?
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Bringing it together
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App showcase
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From publisher to platform
Seeking massive growth, but no longer only broadcasting content on the website
User/partner engagement & contribution onJournalismdatasoftwareapplicationsrevenue and ads
Support developers and partners with data and APIs,need scalability, reliability, speed
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Evolving the architecture
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App server App server App server
Web server Web server Web server
CMS
Oracle
Memcached (added later)
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App server App server App server
Web server Web server Web server
CMS
Oracle
Memcached
Why RDBMS?
5 years ago, fewer alternatives
Understand operations procedures
Can easily recruit DBAs / devs
Developer/ops tools
Business critical system: a safe choice
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3,750,000
7,500,000
11,250,000
15,000,000
18,750,000
22,500,000
26,250,000
30,000,000
Sep 2005 Sep 2006 Sep 2007 Sep 2008
Uni
que
Use
rs
Scaling trafficUnique Users
Thursday, 26 May 2011
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We chose Solr/Lucene
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Can perform complex queries, including full-text search
We can change the schema with no downtime
Most queries are of similar cost
Scales very well horizontally
“Just worked” in the cloud
No strange control processes/engines
Developers just loved working with it!
Thursday, 26 May 2011
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Thursday, 26 May 2011
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App server
Web servers
CMS
Memcached
RDBMS
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Solr
Solr
Solr
Solr
Solr
Solr
Cloud, EC2
Api
Thursday, 26 May 2011
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OPEN IN
Bring in data and apps from the Internet
OPEN OUT
Enable partners to build applications using Guardian content and services for other platforms
What about Open In?
Thursday, 26 May 2011
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App server
Web servers
CMS
Memcached
RDBMS
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App
App
App
App
App
App
Apps
Proxy
external hostingapp engine etc
Thursday, 26 May 2011
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App server
Web servers
CMS
Memcached
Solr
Core
Solr
Solr
Solr
Solr
Solr
Cloud, EC2
Out
App
App
App
App
App
App
In
Proxy
external hostingapp engine etc
rdbms
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Thursday, 26 May 2011
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Thursday, 26 May 2011