Keynote Eelco Roos (Croyable) Bloggers event Money Making
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Transcript of Keynote Eelco Roos (Croyable) Bloggers event Money Making
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I NS TAG RAM IN Z E TT E N AL S M AR K E T I NG KA NA AL .
E E L C O R O O S - I G : @ CR OYA B L E - T: @E E L CO R O O S
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I N T R O D U C T IE
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E E R S T E E RVA R I N G E N IN S TAG RA M P L AT F O R M .
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W O O N W E R K
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A F W I S S E L IN G
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T O C H B L E E F H E T L AN G B I J A A N B I E D IN G E N VA N P E R S R E I ZE N .
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T O T D I E W E E K I N C A N A DA | 2 0 1 3
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I N S P I RAT IE
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V E R B E T E R EN
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G E S P R E KK E N OV E R I N STAG RA M
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T O T D I E W E E K I N C A N A DA
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2013: TIJD VOOR VERANDERING.
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S E R IE U S N A DE N K E N OV E R VO L G E N DE S TA P : B U S I N E S S MO DE L
belangrijkste activiteiten: Fotograferen voor Travel en Brands | delen via Instagram
partner netwerk: Agent: TinkerStreet en Social Influencer netwerken
klant relaties: nieuw werk in kaart vorm toesturen.
belangrijkste hulpbronnen: camera / mobieltje
toegevoegde waarde: Fotografie ervaring | Kennis van: (travel) marketing - storytelling | Europees
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1. Meetbaar2. Statistieken overhandigen3. Internationaal bereik
4. Marketing afdeling vs PR afdeling?
source: DMR Instagram statistics Report 2015
2015: 400.000.000
actieve gebruikers
36 biljoenlikes per
dag
mannenvrouwen
ratio:51/49
gebruikersonder de 35:
90%
gebruikersbuiten de US:
75%
toename aantal
gebruikerstov 2014:
60%
58x meer engagement
per volger danFacebook
120x meer engagement
per volger danTwitter
WA AR O M K R I J G E N I NS TAG RAM M E R S I NM I DDE LS WE L B E TA ALD E N ‘ R E G U L I E R E ’ B LO G G E R S VA AK N IE T (O F T E WE I N I G ) ?
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2 0 1 4 : Z E LFS TA N D IG
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D U C AT I
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H IG H L IG H T S VA N D E Z E C A M PAG N E
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JO H N N I E WA L K E R
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H I / LO L I G H T S VA N D E Z E C A M PAG N E .
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K L M T RAV E L A L B E RTA S A M S U N G
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H I / LO L I G H T S VA N D E Z E C A M PAG N E S .
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S U C C E S VO L L E I N S TAG RA M AC C O U N T S I N T RAV E L .
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-W ET E N W I E H UN P UBL IE K I S-W ET E N WA AR OM D I E KOM EN-H ASH TAG # T RAVEL AL BE RTA-U SE R GEN E RAT ED CON T EN T-S TAN DALONE PL AT FOR M- I NS P I R ER EN OM T E R E I Z E N , N I E T OM T E VER KO PEN
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- J ONG ACCOU NT: 27 W K N-2 01 5 VE EL I NF LU EN CER CAMPAGN ES | W W I M-LOCAT IE VOOR # D TTT ‘ 1 6-# FAR OE I SL AN D S
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- Z E T I NF LU EN T I AL S I N
- U S ER G E N ERAT E D C O N T E N T
- OP D EL E N R EG I O S
-# T H I S I S QUEE NS L AND