Keynote 3 - Samsung - Mr. Dae-Young Kim.pdf

Perception & Reality of LTE

Mar 26th 2015

Samsung Networks Business

ATable of Contents

Samsung Electronics. All Rights Reserved. Confidential and Proprietary.

Global LTE Market


- Voice

- Speed

- Monetization

- Capacity


Continuous LTE Subscription Growth

2

(Source : GSMA Jan. 2015)

WCDMA

LTE

83M154M

2007

2015

200M

450M

37M

2005

2006

2013

2014

823M

ATable of Contents


Global LTE Market


- Voice

- Speed

- Monetization

- Capacity

VoLTE is VoIP.Will it have good performance?

Voice


Perception of mobile VoIP

6

Call Setup time Bad

Latency Bad

Quality Poor


Faster Connection of VoLTE

7(Source : Samsung Internal)

LTE3G4.5 sec 1.05 sec

Average call setup time


Wider Voice Spectrum of VoLTE

8

50 Hz 7,000 Hz

VoLTE

200 Hz 3,400 Hz

3G

5,000 Hz

Crickets Sound wave over 5,000 Hz


Better Voice Quality of VoLTE

9

3G

MOS 3.6

CSR 99.60%

HSR 99.9%

LTE

MOS 4.3

CSR 99.99%

HSR 99.9%


Samsung VoLTE Experience

10

Worlds 1st Commercialization

8Million

3G already has high speed.Who needs higher speed?

Speed


Perception of 3G Data Speed

12

3G data speed Is enough

Average speed 5.1 Mbps

Peak speed 21 Mbps


Speed Comparison Between 3G vs. LTE (1/3)

(Assuming 3 users are using the same cell simultaneously)

13



14



15


Speed Enhancement in Korea Avg. DL

16

(10+10MHz) (20MHz) (10+20MHz)(5MHz) (10MHz)

(Jul. 2014)(Jul. 2013)(Jul. 2011) (Mar. 2014)


User Video Experience vs. Network Load

17

Video Traffic Model : 240 sec HTTP Live Streaming

Channel Bandwidth : 20MHz + 20MHz (FDD)

0% 10% 20% 30% 40% 50% 60% 70%

48

60

36

15

20

10

4

6

21

QHD

HD

Full HD

UHD

Cell Load

Bu

ffe

rin

g Ti

me

(se

c)

2.3Mbps

4.3Mbps

8.0Mbps

16Mbps

HD

FHD

QHD

UHD

# of video user


(300Mbps)

Samsung Commercial CA Experience in Korea

18

World 1st commercial 2 Band CA

(Jun. 2014)

(225Mbps)

World 1st commercial 3 Band CA

(Dec. 2014)

2 Band CA 3 Band CA

800M (10M) + 1.8G (20M) + 2.1G (10MHz) 800M (10M) + 1.8G (10MHz)

I need more spectrum to accommodate more subscribers.

Capacity


Higher Spectral Efficiency of LTE

1.02 bps

3.89 bps

(77.8 Mbps @ 20MHz)(5.1 Mbps @ 5MHz)

20

How to Make Profit from LTE?

Moneti-zation


Data Consumption 3G vs. LTE

22

LTE users consume more data


ARPU Increase in Korean Market

23

ARPU


0%

20%

40%

60%

80%

100%

Global Smartphone Sales

24

LTE exceeds 3G from 2015

2015

45%

30%

19%

11%7%

10% 8%6% 6% 5% 5%

55%

70%

81%

89%

91%

73%

60%

50%

46%41%

36%

2%

17% 32% 43%

LTE

3G

2G2007 2008 2009 2010 2011 2012 2013 2014 2016 2017

48% 54% 59%


More Mobile Video Friendly Smartphone

25

(Source : Somospostpc)

80%(2014)

Larger screen Higher resolution

Over 4.5 screen (%) Over HD smartphone (%)

(Source : Display Search Smartphone Quarterly, 2014)

51%(2014)


Mobile Traffic Increase with High Portion of Video

1.5 EB

15.9 EB

26


Mobile IPTV

subscription

Mobile IPTV Subscription Growth in Korea

27

5.1Million

(Source: Operator, Korean government)

LTE data consumption(per user / month)


Mobile IPTV, New Revenue Source in Korea

Olleh tvmobile

Btvmobile

U+ HDTV

(Incl. eMBMS)

SKT

KT

LGU+

28


eMBMS Business Model

HD channels at Subway line #2

Commercial eMBMS service in Korea

Pope visit (Aug. 2014) Asian game (Oct. 2014)

29

Mobile IPTV(Jan. 2014 ~)


AT&T(2015, C)

Verizon Wireless(2015, C)

EE UK (2014,D)

Three UK(2014, T)

KPN NL(2014, T)

Orange FR(2014, T)

Vodafone DE (2015, T) IFR DE

(2015, T)

TelecomItalia IT(2015, T)

Meo PT(2015, T)

Reliance Jio(2014, T) SingTel

(2014, T)

China Telecom (2014, T)

Globe Smart (2015, C)

Telstra (Jan 14, T)

Polkomtel PL(2015,T)

LTE Broadcast eMBMS Global Status

30

(Source : GSA report, Oct. 2014)

Etisalat(2014, T)

KT (Jan. 14)

T : TrialD : DemonstrationC : Commercial

Worlds 1st

commercialization


Why LTE?

31

LTE is better than 3G

LTE

Faster MoreEconomical

AllService

(Voice, Data, Broadcast)

Easier to Operate


Others

Europe

China

USA/Korea/Japan

Global LTE Subscription Portion

33(Source : GSMA Jan. 2015)

450M

2014

823M

(297M)

(292M)

(130M)

(104M)

2015

Others

Europe

USA/Korea/Japan

China

51%

20%

17%

12%

(229M)

(91M)

(76M)

(54M) (297M)

(292M)

(130M)

(104M)

36%

36%

16%

12%

(296M)

(292M)

(130M)

(105M)


UserInitial Play-out

DelayRe-bufferingPercentage

VideoMOS

Device 1 2 Sec 2 % 4.2

Device 2 7.3 Sec 43 % 2.1

Samsung Video Analytics

Good Bad


eMBMS service expansion in Korea

35

eMBMS in KTs Baseball Stadium (Mar 2015 )

ICT stadium : eMBMS, Beacon, NFC, Giga-Wifi all available


Benefit of VoLTE (3/3)

36

VoLTE(50 ~ 7,000Hz)

3G/Normal LTE Voice(200 ~ 3,400Hz)

Crickets sound wave : over 5,000Hz

Option1

Clear & HD Voice


Speed comparison between 3G vs. LTE

3G LTE

57 16

13

2.3 0.6

3 44

(Assuming 3 users are using the same cell simultaneously)


Speed comparison between 3G vs. LTE (Backdata)

38

Keynote 3 - Samsung - Mr. Dae-Young Kim.pdf

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