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  • 8/12/2019 Kewill White Paper - Logistics in 2020 - The Future is Closer Than You Think. Fulfillment Best Practice to Deliver on Customer Promises and Drive Down Returns

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    Whitepaper

    Logistics

    in

    2020:

    The

    future

    is

    closer

    than

    you

    think

    March2013

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    KewillWhitepaper:Logisticsin2020

    Today,2020seemsarelatively longway in the future.Although itsadate that features inour longerterm

    plans, it isntcloseenough formostofus toenvisagepreciselywhatwellbedoing,or translatingstrategic

    aims andhighlevel objectives into tactical activities. It isnowover five years from the startof the global

    economic downturn, a period in which the world has experienced a series of interdependent regional

    economic crises. Following a long periodof debtpowered prosperity and growth in the 1990s and 2000s,

    establishedwesterneconomieshaveenduredanextendedhangoveraftertheaffluentearlyyearsofthenew

    millennium.

    Diminishinghouseholdincomesandconsumerspendingpowerarereflectedinthecutsbusinesseshavebeen

    forced tomake in order to reduce costs and remain profitable (or in some casesminimize losses). Some

    companieshavechosen to take their logistics inhouse,particularly in thehitech/electronicssectors,whilst

    othershavemovedtooutsourcinglogisticsforgreaterflexibilityandcostcontrol.

    Andduetoglobalizationtheeffectsofthedownturnhavebeenfeltalmosteverywhere.Whilstmanyregions

    havenowexitedrecession,others(inparticularintheEurozone)continuetofeelitsdirecteffectswhilsteven

    those thatarewellon theway to recovery still continue to feel thepinch through reduceddemand from

    EuropeandNorthAmerica.Evenmanyofthehighgrowthemergingmarketshavetendedtoseegrowthlevel

    offclosertosingledigitfigures.

    The worldwide impact of the prolonged downturn means that the global logistics industry has been

    particularly hardhit.Subduedconsumerdemandandretailsaleshave translated to lowerproduction levels

    andconsequently lowershippingvolumes,drivingpermanentchangestothe landscapeanddynamicsofthe

    logisticsindustry.

    The

    industry

    is

    shaping

    up

    for

    some

    radical

    changes

    and

    in

    this

    paper

    we

    set

    out

    how

    the

    logistics

    industry

    may

    look

    in

    2020

    using

    the

    data

    points

    and

    trends

    that

    we

    have

    today.

    This

    paper

    is

    intended

    to

    help

    youshapeyourthinkingandplanningforthefuture.

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    KewillWhitepaper:Logisticsin2020

    LSPsareseekingoutwaysofprotectingtheir

    margins,byleveragingeconomiesofscale

    throughpartnershipsandnetworksand

    takingabiggershareofsupplychainprofits

    throughexpandingthereachoftheir

    operationsandofferingvalueaddedservices.

    Despiteahandfulof keyeconomies continuing to falter, the signsof recoveryarenowevidentwithin the

    logistics industryandbeyond.Transportationratesandmarginsmayremainvolatile,reflectingtheongoing

    fluctuationsinlocalretailperformance,particularlyforairfreight,butvolumesarestabilizingandroadandrail

    freight inparticularareshowingan increasing trend.Sea freightvolumesoverallcontinue tobeaffectedby

    overcapacity,withslowsteamingandfewerroutesstillcommon. Mergerandacquisitionactivity levelsare

    buoyantandnewpartnershipsbetweenregionalandinternationalLSPsareregularlybeingannounced.

    Yet there are a number of challenges ahead. In particular, key operating costs are set to keep increasing.

    Spirallingfuelcostsareawelldocumented issueforthe logistics industry,particularlyforthoseoperating in

    theEurozonewheregovernmenttaxesexacerbatetheimpactoftheregularperbarreloilpriceincreases. And

    labor costs are increasing theworld over; standards of living and averagewages are rising significantly in

    emerging markets whilst in more established western

    economies, several years of lower birth rates are

    beginning to create more competition to attract

    employees. LSPs are therefore seeking out ways of

    protectingtheirmargins,byleveragingeconomiesofscale

    through partnerships and networks and taking a bigger

    shareofsupplychainprofitsthroughexpandingthereach

    oftheiroperationsandofferingvalueaddedservices.

    Time tomarket (speed) and agility to react to changing demand aswell as customer service are key and

    potential differentiators. Themodes of transport and sourcing destinations are changing as the customer

    criteriachange,withmorenearshoreandsameshoringandmoreroadandrail(versus longseavoyagesor

    highcostairfreight)as somesupplynetworkscontractintermsofgeographicdistances.

    InWesternmarkets,consumerdemandcontinuestobefocusedaroundhightechgoodssuchassmartphones

    and tablet computers,with their reachwidening to ever younger consumersand further into thebusiness

    world.Multichannelretailhasfirmlytakenholdwithtechsavvyconsumersincreasinglyshoppingaroundfor

    bothvariety

    and

    price,

    shopping

    online

    and

    via

    mobiles

    as

    well

    as

    continuing

    to

    visit

    physical

    stores.

    These

    consumersexpectfast,oftenfreedelivery,whichputsincreasingpressureonthesupplychainlogistics.

    Developingcountries,suchasChinaand India,notonly remainat the forefrontofproduction forhightech

    goodsbutarealsoexperiencingagrowingmiddleclassdomesticmarketfortheseandotherproducts.Thereis

    strong demand, particularly for branded goods thatwere previously out of the reach of themajority of

    householdbudgets.Multichannelhasexpandedatasimilarrapidrateastheseeconomies,withsocialchange

    inbuyingpatternsbeingdrivenby technology, fast changing fashion/newproducts,varietyandavailability,

    workingpatterns,trafficcongestionandtheabilitytocomparepriceandconvenience.Manyconsumersstill

    liketotouchandfeelthegoods first,butthenpricesearchandbuyonlinefromatrustedbrandorretailer.

    Inthis

    whitepaper

    we

    take

    alook

    into

    the

    future,

    at

    the

    key

    issues

    affecting

    road,

    air,

    sea

    and

    rail

    freight

    and

    warehousingby2020,and importantly,how the technology thatunderpins the logistics industry is likely to

    havechanged.

    Lookingaheadto2020

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    KewillWhitepaper:Logisticsin2020

    Manufacturer

    (goodsentersupply

    chain

    at

    point

    of

    production)

    LocalLSP

    (goods

    processed,collected

    &

    loadedinto

    shippingcontainer)

    International

    Customs

    (requirements

    for

    port

    of

    origin

    &

    port(s)of

    desination)

    Global

    Freight

    Forwarder

    (international

    transport

    by

    land,

    air&sea)

    Local

    Customs

    (compliance

    checkpriorto

    releaseof

    goods)

    LocalLSP

    (collectsgoodsfrom

    (air)port

    &

    processedforonward

    distribution)

    Retailer

    (goods

    arrive

    at

    DC)

    Technology is, by its verynature, constantly evolving. By the beginning of the 21st century, businesses in

    almost every sectorwere already reliant on increasingly sophisticated telecommunications and IT. By the

    beginningoftheseconddecade,manywesternmarketscouldboastamobilephoneinuseforeverymember

    ofthepopulation,anddoingbusinesswithoutsmartphonesandhandhelddeviceswouldbeunthinkable.

    Herearesomeofthekeytechnologydevelopmentsthelogisticsindustrywillbeaffectedbyin2020:

    GenerationZ/thepost90sgenerationhaveenteredthemarket,asbothconsumersandemployees.

    Having grown up using email, social networking and communications technology such asmobile

    /smartphones,MP3players, laptops/tablets andgames consoles, theyhavenever knownaworld

    without them.Adeptatswitchingbetweenmultipleplatforms, formatsanddevices, theyexpect to

    utilizethetechnologytheyarefamiliarwithintheworkenvironment,acceleratingtheprevalenceof

    BringYourOwnDevice (BYOD) in industriesheavily relianton the timely transferofdata, suchas

    logistics. They are uncompromising in their expectations from the retail supply chain. Shopping

    aroundonline,globally,forthebestpriceandchoice,theyexpectsamedayorrapiddeliveryeither

    freeorlowcost,withdefinedtimeslots,anddemandchoicesonwheretheregoodswillbedelivered.

    Cloudtechnology

    will

    be

    widely

    adopted,

    and

    enabling

    the

    sharing

    and

    re

    use

    of

    data

    more

    comprehensivelythaneverbefore.Asthenaturalprogressiontoasharedphysicalandfinancialflow,

    a shared flow of information and documentation will increasingly exist, improving visibility and

    efficiencythroughoutthesupplychain.Inlogisticsthisbringsmajorbenefits,e.g.thestreamliningof

    internationalcustomsdeclarationsandimprovedaccuracyoffollowonactivityscheduling.

    2020:SharingDataintheGlobalSupplyChain

    The diagram above illustrates the example of goodspassing through the supply chainfrompoint ofproduction in,for

    exampleChina,

    via

    alocal

    LSP

    and

    fulfilling

    local

    and

    international

    customs

    requirements

    before

    being

    transported

    via

    a

    globalfreightforwarder to Europe. Here they again clear customs before beingprocessed by a local LSP andfinally

    deliveredtothecustomeramajorretailer. Ideally,ateachstagethenextpartner inthesupplychainmakesuseofthe

    previouspartnersdata,enrichingit,augmentingitandsharingitonwards.

    Technology

    in

    2020

    Data

    Shared,

    Augmented

    &

    Passed

    Onwards

    Through

    Entire

    Supply

    Chain

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    DataasaService(DaaS)hasstartedtobecomeareality.LSPshavebeguntoexchangedataasthey

    previouslydidwithotherassets suchas staff, realestate/publicwarehouse, trucks,etc, improving

    efficiencyandreducingcosts.This ispartlydrivenbyadesiretoimprovethequantityandqualityof

    datashared

    and

    partly

    by

    necessity

    as

    road

    carriers

    in

    particular

    partner

    and

    sub

    contract

    one

    anotherwithgreaterfrequency.

    o DatahubssuchasINTTRAandTRAXXONforseaandairhavebecomemorewidespread.

    Smartphoneshavebecomea commodity inusebyeveryone from children to theelderlyandare

    usedextensivelyforbusinessandpleasure.Email isnowlargelyathingofthepast themajorityof

    messages are sent via instantmessaging and socialmedia and contain less than 156 characters.

    Marketing/service providershaveadaptedtheirofferingsaccordingly,andthelargerLSPshaveissued

    andregularlyupdatesmartphoneappsfortheirsupplychainpartners.

    Touch screens areeverywhereatbothhomeandwork andgiveanewdimension to theuser

    experience.Businesses

    with

    more

    complex

    operations,

    such

    as

    multiple

    languages

    and

    currencies,

    sometimesstruggle tokeepupwithacompletechange to touchscreen.On theplusside, training

    requirementsandsupportcallshavereduced,duetotheintuitivenessoftouchscreenonthewhole.

    RoadfreightrepresentsamajorpartofmostLSPsstrategies.Regardlessoftheimportanceofothermodalities

    to global logistics, it is almost impossible for the supply chain to keep moving, either domestically or

    internationally, withoutusingtheroadnetwork.

    Yet LSPs are facing a number of key challenges in keeping the supply chainmoving via our increasingly

    congestedroads:

    Fuelpriceshavekeptonrisingandrising.Bynow,thepriceperbarrelofoilwillbeonaverageabout

    $150,withmuch higher peaks possible (source: International Energy Agency OilMarketOutlook

    2011).Energy

    savings

    are

    amajor

    focus

    for

    LSPs

    worldwide,

    with

    activities

    that

    maximise

    haulage

    efficiency, such as groupage/consolidation andparticipation in logistics networks,more important

    thaneverbefore.

    o LSPscontinuetoexperimentwithgreenfuelsandvehicleinnovations,suchaslongerlength

    trailersandbetteraerodynamics,withtheoverallaimofmakingvehiclesmorefuelefficient

    anddrivingdown fuelconsumption.Solarpanelsontheroofsoftruckcabsandcontainers

    arebynowarelativelycommonsight.

    o Manyregionsarebynowbeginningtoseeroadfreightshifttorailover longcrosscountry

    routestominimisefuelcostswiththeaddedbenefitofreducingCO2emissions.

    Green logistics; traffic congestion has certainly not been resigned tohistory. Themileage tax or

    ecotaxhas

    been

    implemented

    in

    many

    regions

    (starting

    with

    France

    in

    2013).

    Trucks

    incur

    asurcharge

    basedonaveragefueleconomies,withbetterthanaverageincurringalowersurcharge/tax.

    Road

    freight

    in

    2020

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    KewillWhitepaper:Logisticsin2020

    o CarriersarenowmeasuredontheirCO2emissionsandcanusethistodifferentiate,nextto

    price, quality and speed,with listed companies (both shippers and LSPs) evermindful of

    compliancewithincreasingcorporatesocialresponsibilityreportingrequirements.

    o

    Roadmay

    increasingly

    be

    used

    for

    the

    last

    mile,

    while

    sea

    and

    rail

    are

    used

    for

    long

    distance

    haulage.The2011publicationofaWhitepaper from theEuropeanCommission concluded

    30% of road freight transport over 300 km should shift to othermodes such as rail or

    waterbornetransportby2030,andmorethan50%by2050(EuropeanCommission,2011).

    o LogisticsDirectors are feeling pressure from the Board to stay aheadof innovations that

    make vehiclesmore costeffective, and to continue exploring alternative fuels/modalities.

    Laborshortages;theshortageofdriversandwarehouseworkerswillpresentaveryrealchallengeto

    thelogisticsindustry.Theinternationalspreadoftheoriginofdriverswillgrow,increasingcomplexity

    intermsofhealthandsafetycompliance.Ofgreatestconcernistheforecastincreaseinshareofcost

    oflaborforroadtransport,whichissettorisebyupto50%by2025,accordingtovariousstudies.

    Reducedinventories;retailersandmanufacturersareincreasingly lookingtoreducetheirinventories,

    minimisingtheirowncostsbycarrying lessstock.LSPsareunderpressuretoserviceDCsandstores

    withsmaller,more frequentdeliveries.This isdriving them to fill loadsacrossbusinesssectorsand

    theyareincreasingly seekingtoenterintocollaborativeagreementswithcustomersandcompetitors

    to maintain margins. Achieving flexibility and agility efficiently has become even more critical.

    Parcel shipping; the rapid growth of Internet, shop and collect and catalogue shopping is placing

    pressureon logisticsserviceproviderstonotonlymanagefull loadandpalletdeliveries,buttoalso

    manageparcelshippingonbehalfoftheircustomers.

    Trafficcongestion;increasingtrafficcongestionresultsintrucksbeingstuckintrafficsjamsandlosing

    valuabletransporttime.Inthefuture,wemayseeincreasinguseoflivetrafficconditionstooptimize

    routesorrerouteshipments,andvehicleswillbeconnectedtothe internetasstandardandableto

    accessupdates.

    4PL;movement towards 4thparty logisticsproviders thatdonotown any assetsbutmanage the

    movementofgoodsthroughthesupplychainonbehalfoftheircustomers(singleormultimodal).

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    Globalizationhasmeantthatairandseafreightplayamajorroleingettingconsumergoodsfromfruitand

    vegetablestocomputergamesontheshelvesinstores(onlineandvirtual).Yetbothmodalitiesarehardhit

    bythesuddenchangesinvolumescreatedbylowerorhigherthanexpectedlevelsofconsumerdemandthat

    becamecommonfollowingthedownturn.

    The

    key

    issues

    on

    the

    agenda

    for

    air

    and

    sea

    freight

    carriers

    are

    summarized

    below:

    Chinaisnowthelargesttradenation,havingovertakentheU.S.astheworldslargesttradingnation

    by2016,(accordingtoa2012forecastHSBCHoldingsPlc).Chineseportsandhubandspokenetworks

    areofprimaryimportancetoglobalfreightforwarders,andshippingschedulesaredevelopedaround

    them.Chinahassignificantlyharmonizeditscustomsrules,whichpreviouslyvariedbyport.Countries

    includingChinaare investingheavily in infrastructure tomoveproducts from inlandmanufacturing

    sitestotheports.

    Improvedsupplychain linkswithemergingeconomies inLatinAmerica,theMiddleEastandAfrica

    areontheagendaasChina leverages itsallianceswiththoseregionsand increases importsfrom its

    tradingpartners

    to

    support

    its

    own

    infrastructure

    projects.

    LSPs

    have

    begun

    to

    gear

    up

    for

    increases

    in future shipment volumes going the otherway. Rising costs are forcing Chinese companies to

    outsourcesomelowskilledandlabourintensiveproductiontolowercostcountries.

    NearshoreandonshoringisonceagainbecomingmorepopularinsomeWesterncountries.Thisis

    largely for speed to market, agility to react to consumer demands and because the economic

    downturncombinedwiththerapiddevelopmentofChinaismakingitcostjustifiable(ifnotcheaper).

    Increasing fuel costswill continue to affectmargins; In2004Air FranceKLM spentover 2billion

    Euroson fuel.By2010 thiswasalready tripled toover6billionEuros.Carriershavebecomeeven

    more sophisticated at measuring profitability of routes and customers, with unprofitable routes

    unceremoniouslydroppedandevensharperincreasesinratescommonwherecapacityislimited.

    Megacontainers;by2014,several18,000TEUvesselsweredue tobeoperational, forcingamove

    towardsahubandspokenetworkduetothelimitednumberofportsthatcanreceivethesevessels

    andtheneedtorunasclosetofullcapacityaspossible inordertodelivereconomicrunningcosts.

    Thisisleadingtoshippinglineslimitingthenumberofportstheyservice.

    o Utilizationandagilityarekeyfactors;speedisincreasinglyimportant operatorscannotwait

    forafullloadwithoutmissingcustomersdeliveryduedates.Moreriverandcanalbargesare

    underproductiontoservicethehubandspokenetworks,alongwithmoreraillinks.

    o Withovercapacityinshippingan issuepriortothe18,000TEUvesselsenteringthemarket

    andprerecessionordersforcontainershipshavingpreviouslybeensurplustorequirements,

    by2020theremaywellbeahighlycompetitivemarket,resultinginaweakeninginrates.

    Air&seafreightin2020

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    KewillWhitepaper:Logisticsin2020

    Inlandwaterways/shortsea;produces80%lessCO2comparedtoroadand30%lessthanrail.AsCO2

    reporting legislation comes into place inmore countries there will likely be increasing focus on

    environmentalimpact.Andpotentiallyfurthertaxationonpollution,drivingLSPstoadoptgreener

    transportmodes.

    TrackandTrace;isincreasinglyimportantforsupplychainvisibility,andperformancemeasurement,

    asservicelevelsbecomestricterandmoredirectlylinkedtoremuneration.

    Withroadcongestion,highfuelpricesandfewerportsbeingservicedbymegacontainerships,the(relatively)

    fuelefficientoptionofrailfreightissettoplayamoreimportantroleingloballogisticsgoingforward.

    Thekeydriversaroundtheexpansioninrailfreightaresummarizedbelow:

    Risingfuelcosts;withroadtransporthardesthitbytheongoing increases,railfreight,whichwhilst

    lessflexibleissignificantlymorefuelefficient,isplayingamoreimportantpartinlogisticsstrategies.

    Increased Government funding; Governments in established and emerging markets have major

    investmentsunderwayandplannedinrail.December2012sawtheopeningofa1,428milerail line

    linking Beijing to Guangzhou in only 8 hours, the precursor to a planned 248bn investment to

    completea10,000milenetworkby2020,with fourmain linesrunningeast towestand four from

    northtosouth.

    Speed is imperative;roadnetworksare increasingly unreliable,withcongestioncommonanda lack

    ofdirectroutesinsomeareas.

    Longdistance;Tocounterthis,LSPsare lookingtorailfreighttocoverlongdistancescrosscountry,

    forexampletakinggoodsfromChinatoEurope,asinfrastructuresinformerSovietcountriesreapthe

    benefitsof

    major

    investment.

    Panalpina

    recently

    boosted

    its

    fast

    growing

    less

    than

    container

    load

    AsiaEuropenetworkwith the launchof three services fromChina and Singapore toHungary, the

    CzechRepublicandAustria.Thisoffersshippersa lowercost thanairfreightandfasterservicethan

    seacargo.

    Green Logistics; more stringent regulation and reporting requirements on both emissions and

    measures taken to reduce environmental impact arepushing retailers,manufacturers and LSPs to

    utilizerailfreightforlargerportionsofjourneysduetobetterfueleconomy.

    Hubandspoke logisticsnetworks; theevolvingnatureofglobal trade,withnewports inemerging

    marketsgrowingrapidlyincommercialimportance,alongwiththenowprevalenceofmegacontainer

    shipsand

    larger

    cargo

    planes

    has

    prompted

    arise

    in

    hub

    and

    spoke

    networks

    for

    global

    shipments.

    Rail is playing an increasingly important role in getting goods frommajor hub ports to their final

    destination.There is increasingfocusonrailterminals,oftenmultimodal,toenableaservicefeeder

    Railfreightin2020

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    KewillWhitepaper:Logisticsin2020

    concept.Thechallenge for theexpansionof rail inEurope is theneed forpriorityof freightonrail

    wheregovernmentshave focusedon thevotewinnerofprioritizingpassenger transport,with rail

    freightnormallymovingonthesametracksintimewindowsduringnight.

    At the heart of the logistics industry is warehousing. Often dismissed as the lowtech, lowinnovation

    workhorseofthesupplychain,warehousingisinfacttheareamostpivotalinenablingthelogisticsindustry

    tokeepupwiththefastpaceofchange.

    ThekeyissuesontheagendaaroundwarehousingforLSPsaresummarizedbelow:

    Optimizing the flowofgoods throughout thewhole supply chain remainsa critical concern,with

    LSPscontinuingtofavormaintainingstorageandvalueaddedlogistics(VAL)facilitiesthatarelocated

    closetothemainregionalseaportsandrailterminals.Automatedhighbayrackingsystemstoutilize

    space and improve efficiency will become more and more common.

    Goodswillbynowberoutinelybroughtclosertotheirfinaldestination; insteadofoneenormous

    regionaldistribution

    centre,

    there

    are

    multiple

    local

    DCs,

    served

    by

    more

    frequent

    deliveries.

    Supply

    chain network planning will become increasingly important, as will days coverage planning of

    inventory to ensure the right stock is held at each location tomaximize availability and optimize

    replenishmentcycleswhileminimizingcashtiedup.

    Processadjustmentsare increasingly influencedbyecommerceandtheneedforflexibilitytofulfil

    customerdemand forchoice in termsofproductanddelivery timescaleand location. A relatively

    simplestandardprocessforawarehouseusedtobePalletsorContainersin,Parcelsout,Returnsin.

    o With valueadded logistics increasingly common, goodsmaymove from one area of the

    warehousetotheother,via labelling/packaging, andmaynevertouchtheretailerthatsold

    them

    where

    orders

    are

    fulfilled

    via

    direct

    despatch.

    o Intheearlydaysofmultichannel,ecommerceinventorywassometimeskeptseparatefrom

    normaldistribution inventory.To leverageefficiency itwillbe increasingly importantwhen

    optimizinglogisticsthatallunallocatedinventoryispooledandvisiblefororderfulfilment.

    Crossdocking;increasinguseofcrossdockingtoreduceinventoryholdingcostsatdifferentlocations

    andtoreducetrucksrunningwithpartialloads.

    Warehousingin2020

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    KeyareaswhereITwillsupportlogisticscompaniesinachievingsuccessin2020:

    Datasharing; now more than ever before, information is power. The electronic exchange of

    information (including documentation) and financial data with supply chain partners, including

    regulatorybodies,willbebecomingmandatoryinmanyregionsby2020.

    Strategicsupplychainplanning;forsimulatingnetworkdesignandsourcingdecisions.

    Any device, anywhere; BYOD and the effective utilization of platformneutral apps (for example

    delivery tracking by courier) require increasing levels of collaboration between IT systems, both

    internalandexternal,andabiggerpictureapproachtopolicies.

    Betterplanningonmultimodaltransportation;tomeetbothgreenandefficiencytargetsandhandle

    hubandspoke networks. Estimated breakdowns of potential routes will be required, by CO2

    emissionsandcostaswellasspeed,asLSPsincreasinglyneedtosubstituteroutesandpartsofroutes

    withalternativemodesoftransportforcost,environmentalimpactoraccess.

    Betterutilizationofresource;viagranularcostallocationanddetailedefficiencyanalysisbyroute,

    modality,carrierandtypeofgoods.

    CO2 reporting compliance; impossible to achieve without effective allocation, tracking and

    measurementofcostsandresourcesdowntoindividualshipmentlevel.

    Reacttotrafficconditions; linkingofTradeManagementSystemsandTransportationManagement

    Systemstolivetrafficconditionswithprocessflowsandautomationthatcaninfluencerouteplanning

    insufficienttimetodivert.

    Trackandtracevisibility;vision isendtoendvisibilityof thesupplychain from factory to theend

    customerorconsumer.

    Inventorymanagement;

    first

    by

    minimizing

    the

    inventory

    required

    in

    each

    location

    to

    meet

    customer

    demand and secondly by optimizing every last cubic centimetre of warehouse space, with agile

    systems thatenable rapidputaway, selectionandprocessing,aswellas integration towarehouse

    equipmentsuchasforklifts,highbayrackingsystems,etc.

    Mobility;systemsmustbequickandeasytorollout,withflexiblesetupandconfiguration, tocope

    withnewcustomers,newroutes,newregions,partnershipsandalliances,mergersandacquisitions.

    Standards and interoperability; increasingly connected supply chains to enable the sharing of

    informationwith customers and subcontractors systems aswell as connections to industryHubs

    suchasINTTRAandTRAXXON,andtrafficinformationsites.

    Streamliningof

    cross

    border

    and

    compliance

    processes;

    multi

    country

    customs,

    AES

    submissions,

    hazardousgoodschecking,deniedpartyscreeningandotherregulatorycompliance.

    Role

    of

    IT

    in

    2020

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    KewillWhitepaper:Logisticsin2020

    Summary

    Theperiodto2020willseethebalanceofglobaltradecontinuetoshiftawayfromthetraditionallydominant

    West towards the East. Emergingmarkets such as China, India and Russia are beingmatched byMiddle

    Easternand

    North

    African

    nations

    that

    are

    frenetically

    expanding

    and

    improving

    theirinfrastructurestokeeppacewithdemandforbothimportsandexports.

    Throughdirect investment from theirowngovernmentsand increased trading

    cooperation with one another, emerging markets are overcoming major

    challengesincludingclimate,terrain,longdistancesbetweendenselypopulated

    areasand theavailability (or lack)of local labor tobuildnew roads, railways,

    ports and airports. These infrastructure developments demonstrate the drive

    and commitment of emerging markets to taking centre stage in the global

    marketplaceofthefuture.

    Thisexpansioninthenumberofcountriesthataremajorplayersinglobaltrade

    suggestsamore

    pivotal

    future

    role

    for

    the

    logistics

    industry,

    with

    infrastructure

    development increasingly designed with the supply chain in mind. Logistics

    companies are increasingly driving supply chain strategies, as developed countries rely on them to fulfil

    consumerdemandanddevelopingcountriesseek theirassistance inestablishing robustexportand internal

    distributionflows.

    Going forward, LSPswill actively seek to offset increases in operating costs by taking advantage of their

    expandedroleinglobaltradetotakeabiggershareofsupplychainprofits,byworkingmorecloselywiththeir

    customersandwiththeirsupplychainpartners.Asbusinessmodelsevolve,theboundariesbetweenretailer,

    supplierandLSPwillbecomeincreasingly blurred.

    Workinginpartnershipwiththeircustomers,LSPswillcontinuetoexpandtheirrangeofoutsourcedservices

    from

    taking

    complete

    responsibility

    for

    their

    customers

    logistics

    right

    down

    to

    offeringamenuofservicesatamuchmoregranularlevel.Theywilldifferentiate

    through a much broader offering, including valueadded services (e.g. light

    assembly, kitting, packaging, labelling, repacking, quality checking, localmarket

    customization) and delivering superior customer service. Together with their

    supply chain partners, they will continue to leverage economies of scale by

    working in partnership on some routes despite competing on others. Theywill

    participate innetworks,whichwillexpandtocovermoremodalities,andbeyond

    closeregionalboundaries.

    Environmental issueswillrise inprominence forLSPs,ascountriesacross theworldstart to implementand

    enforcelongtalkedaboutmeasurestoreducetheenvironmentalimpactoffossilfuelsviatransportation, and

    enforce compliance through regulationand in some cases taxation.Environmental reportingwillbecomea

    statutoryrequirement,drivingthelogisticsindustrytoimprovevisibilityofdatadowntoshipmentlevel.

    Asever,thegreatestcertaintyfor2020andbeyondisthatitwillinvolveagreatdealofchange.Someofthis

    change is foreseeable theshift inglobaltrade fromWest toEast.Some lessso,suchas the impactofcivil

    unrestandpoliticalinstabilitywhichthreatenstodisrupteventhebestlaidplans.LSPsneedtostayaheadof

    thecurveandbereadytoadapttheirstrategies,structuresandoperationstofutureprooftheirbusinesses.

    Technologywill remain an essential enabler for LSPswhen deployed flexibly,with the global big

    pictureinmind.

    Technology will also be a driver of change and open up new business models and streamline

    processes.

    Technology

    can

    also

    be

    an

    inhibitor,

    where

    investment

    fails

    to

    keep

    pace

    with

    industry

    and

    technologicaldevelopments.Thosethatdonthavegoodbusinesscriticalsystemsinplacetodaymay

    loseoutorstruggletocatchup.

    2020isntadateinthedistantfutureitsjust

    aroundthecorner

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    KewillWhitepaper:Logisticsin2020

    AboutKewill

    Kewills Transport Management, Warehouse Management, Customs Compliance and Freight Forwarding

    softwaredeliversendtoendgloballogistics,enablingLSPsandenterprisestomanagethemovementofgoods

    andinformation

    domestically

    and

    across

    the

    globe.

    Our logistics solution suite empowers LSPs to: lower logistics and shipping costs, gain better control and

    visibility&maximizecompliance.

    For more information about Kewill, our solutions and our logistics expertise, visit our website at

    www.kewill.com andourblogatwww.kewill.com/logistics_blog

    Established in 1972, Kewill has over 7,000 customers around the world including Crane Worldwide, DHL,

    Hankyu Hanshin, ITG Global Logistics,KLine Logistics,MOL Logistics,Raben Group, VAT Logistics,UPSand

    TNT.

    KewillLtd2013.Allrightsreserved.KewillandtheKewilllogoaretrademarksorregisteredtrademarksofKewillLtd.