KEVIN DAVIS GURUSFORHIRE.COM Becoming An SEO Samurai.
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Transcript of KEVIN DAVIS GURUSFORHIRE.COM Becoming An SEO Samurai.
KEVIN DAVISGURUSFORHIRE.COM
Becoming An SEO Samurai
SEO Simplified
Search Engine OptimizationOnsite Optimization
Changes you make on your site to improve your ranking in the search results
Offsite Optimization Link Building Reputation, what other sites are saying about your
site
Semantic Indexing
Keyword Research
Where it all beginsSeoBook.comFreekeywords.wordtracker.com/gtrendsKwmap.comEbay and Amazon – pulse.ebay.com
Popular.ebay.com New-pulse.ebay.com
SEOBook.com
Wordtracker
KWMap.com
Pulse.Ebay.com
New-Pulse.Ebay.com
Popular.Ebay.com
On-Site Optimization
Webpages should be focused and targeted on a central theme/keyword
Pages need to be structured correctly Outbound Links
Webpage Theme
Not about the look of the siteGrouping like content togethorExample
Outdoors Site Skiing
Snow Skiing• Downhill Skiing• Cross Country Skiing• Telemark Skiing
Water Skiing• Wake Boarding
Page Structure
Main content should be as close to the top of the html code as possible
Meta Tags Description Keywords Content-Type
Check for Errors Broken Links Open Tags
Four Pages Every Site Should Have
PrivacyTerms Of ServiceContact UsSite Map
Should also have an XML sitemap