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Column by Kevin AbdulrahmanThe Man Inspiring Millions, as he is known around the globe, Kevin Abdulrahman is a sought after Moti-vational and Inspirational Speaker who will be writing regularly for OBTAINER WORLDWIDE from now on. Kevin Abdulrahman is regularly invited by the most varied companies to speak to, train and conduct work-shops with Direct Selling Teams across five continents.

He is the Author of a series of books which are used by leading Direct Selling Teams as part of their fundamental Development, Learning and Mind Training to create a form of Leadership that is much needed especially in Today’s Testing Times: “Leadership from within.” The OBTAINER Editorial Team is very pleased to be able to welcome Kevin Abdulrahman to our circle of columnists.

168 OBTAINER WORLDWIDE 09/2010

In the program, I talked about a certain

power that is within everyone’s reach.

There is a power that this industry holds

which I found is often missed by many

and only ever understood by a few.

I believe that the lack of this crucial fact

is the reason why most people never get

to really understand the level of success

they can actually attain from having a

successful profitable and long-term Net-

working Marketing Business.

It is no wonder why the few that truly

get this power, are the ones who develop

the thick skin to get through the tough

times, the many challenges we all face,

not just in business but also in life, to ul-

timately enjoy the real rewards of being

successful in this industry.

What power am I talking about?

I am talking about the power that is un-

derstood and truly utilized by those who

are successful: Those living the lives of

their dreams. I am talking about a pow-

er that is a core to those who are rich. I

am talking about the Power of Leverage.

The

power within your reachI’ve created countless training programs for a multitude of industries, but I always say that there

is no industry that gets me as excited as the Network Marketing Game does. So much so, that

I created an entire DVD packed with social proof and reasons why everyone (both people in the

game half-heartedly and those just looking) ought to know about this booming industry.

Leverage is Power. Leverage is an Edge.

Leverage is actually more than that; it

is a True and Absolute Advantage. The

great thing is that this industry makes

it an equal playing field for every single

person to utilize this advantage – if you

get it that is.

Leverage, to describe it simply, is the

ability to increase your output ratio in

relation to your input. It is like a lever

that allows you to exert a small amount

of pressure on one end, allowing you to

lift a much heavier object on the other

end.

Note to Editor: – Any generic photo of a lever would be good

here

Successful people from all walks of life

understand leverage. There is leverage

in the form of knowledge, which comes

from attending seminars, learning about

how others have done it before you. It

comes from having team members, who

have their own set of skills, which when

combined, could bring about winning

results. You have heard that successful

people make the most of the knowledge

that is available around them. Instead of

them having to know everything, they

surround themselves with winning team

members, whom they can call upon and

use as support for one another.

This industry fundamentally relies on

the leverage of knowledge that is avail-

able, and more importantly the experi-

ences that team members, sponsors and

uplines can share. Yes, you don’t have to

experience hitting the wall on your own

every time. You can use the benefit of

others who have been there before you.

You can also gain leverage of knowledge

through home study programs, books,

audio programs, attending seminars,

workshops and trainings. All this gives

you an invaluable amount of experience

that will shave years of having to make

all the mistakes yourself, thus allowing

you to grow faster, smarter, sharper and

smoother.

The second form of leverage takes the

form of money. The simplest and best

example of this is being able to control

09/2010 OBTAINER WORLDWIDE 169

a piece of property for the fraction of the

investment using your deposit and the

balance being what is referred to in suc-

cessful circles as OPM (other people’s

money – usually being the banks). But I

want to quickly move on to the third and

most exciting of all leverages.

The leverage that is in the form of hu-

man capital, more specifically time- hu-

man hours- productivity, effectiveness,

or, in this instance, we will refer to it as

output.

This is where the magic happens. This is

where those who understand the lever-

age of productivity and output, witness

the long-term and real rewards of this

game.

In the real world, when you work for an

hour, you only get the output of an hour.

Let’s call it one human hour. When you

work 60 hours, you get the output of 60

human hours. That’s your productivity

ratio. A ratio of 1:1

If you want to make more money, you

can do what I did when I was younger

working at a supermarket for trading my

hourly rate for $5.05 and then upgrad-

ing to an hourly rate of $8.49 an hour

at McDonalds. I even reached a week

where I worked 87 hours, and literally

could not fit any more into the week.

Not only was I exhausted, but I had also

worked the stores’ maximum hours of

operation. They couldn’t give me any

more hours to work.

I was paid for that week alright, but it

made me realize two things.

1. I made a fraction of what the busi-

ness owner made.

2. I was trading my hours for dol-

lars on a one to one basis. And this

model was always going to be lim-

ited to the numbers of hours I could

work in any given week.

This helped me gain clarity of the reality

of this brutal world.

If you trade your time for money, you

will remain poor, because the vehicle

you are using is akin to that of a don-

key. And if you are riding a donkey as

your vehicle, it will take you a lifetime to

get to your destination -that is if you’re

lucky enough to get there at all, which

most people are not. The bottom line is

this: You can work a donkey as hard as

you like, but it will only ever move at a

certain pace.

In my situation, the owner of McDon-

alds might have worked a forty hour

week, but because he had 40 employees

working in his store, he was benefiting

from the total number of human hours

coming from each one of his employees

- and I was one of them.

I put in 87 hours and got 87 human

hours worth of value. The owner had put

40 hours in that week, but he achieved a

total of 1500 human hours and generat-

ed massive income from his restaurant.

Sure, the owner was paying his employ-

ees, but for the sake of this example, I

want you to focus on the difference be-

tween human hours output, and how

the owner understood and was using

the power of leverage. Leveraging your

time is the ability to work for an hour,

and get an output that is far greater

than this. Think of it this way. Imagine

we are both at the starting line of a race.

I’m standing there by the start line, and

you are there too. Only you are sitting in

a sports car that has a 500 horsepower

engine.

When the whistle is blown, if you were

to take a wild guess, who do you think

would be first to cross the finish line?

Exactly! You.

Why? You had the leverage of not just

one person, but the power of 500 horses

when the pedal hit the metal. There was

no way I stood a chance.

And I can hear you say, oh, that’s unfair.

Yes, it is an unfair advantage, but it’s

all too common in life that some people

seem to have an unfair advantage. Then

again, as I stated earlier, the beauty

about this industry is that it’s not really

an unfair advantage for the lucky few,

it’s an absolute advantage that anyone

can have if they see it and get it.

All you have to do is make a choice and

utilize the power of leverage.

In this business if you are able to speak

to say two people, three people, or four

people and they too want to do the busi-

ness with you, you are able to enhance

your rate of productivity by adding hu-

man hours to your business. For the

sake of example, we will say that every-

one is only doing this business on a part-

time basis and is putting in 10 hours a

week.

If you, being only one person, put in

10 hours, your output is going to be 10

hours. Let’s be conservative and say that

you bring in one person to join you in

business and every person from there

on does the same, just one person joins

In the real world, when you work for an hour, you only get the output of an hour.

170 OBTAINER WORLDWIDE 09/2010

In the real world, when you work for an hour, you only get the output of an hour.

them to also do business with them.

When your business grows to two peo-

ple, you are still putting in 10 hours but

your output is now 20 hours. You have

doubled your productivity already..

When two becomes four, which is each

person bringing a new associate, dis-

tributor or partner into the business,

now for every ten hours you are doing

a week; you are now getting 40 hours

productivity.

Suddenly, what you are doing in 10

hours, equates to the productivity in

terms of human hours of an average full

time worker in your average job for a

week.

Here is what it will look like, using you as the focal point bringing in a person to join you in business.

1 > 2

2 > 44 > 88 > 1616 > 3232 > 6464 > 128

256 > 512512 > 1024

1024 > 20482048 > 4096

So let’s continue and double this from

four people in business to eight, and so

on (as you can see in the chart). I will

stop at 4096 before the math gets too

complicated.

Remember you are still only doing ten

hours a week, but at this point now, for

every ten hours that you are doing, you

are getting 40, 960 human hours. That’s

multiplying the people in your network

(4096) by 10 hours of work that they

would each do to build their own busi-

ness and, in turn, help benefit yours si-

multaneously.

Your 10 Hours Input = 40, 960 Hours Output

If I was to simply put the 40,960 into

context. This is the equivalent of 1024

people working for you full-time in your

business doing 40 hours a week. Can you

imagine having a traditional business

where by you had over 1000 employ-

ees all over the world doing that many

hours?

WOW… that’s just crazy crazy crazy pro-

ductivity. Talk about achieving more and

stressing less.

Another context is that if you were to

work out the average of 40 hours a week

by a person working in the western

world, the productivity you can have by

putting in 10 hours a week is equivalent

to over 19.5 years worth of their work -

And I haven’t even taken into account the

holiday weeks and sick leaves.

I will say it again because it’s actually

frightening, but in a great way.

Your ten hours per week input, suddenly

becomes equivalent to 19.5 years of out-

put of an average person working a 40

hour trading their hours one at a time for

dollars.

Have a hard think about what I have just

shared with you. If you need to, re-read

the entire section again. I assure you that

for years, I have gone over this, and every

time I do, the excitement continues to

drive me off the wall.

My friend, what we are talking about is

not just a little jump. It’s a LEAP. It is

the DIFFERENCE between Rich People

and Poor People. The difference between

those who are successful and those who

are not. The difference between those

that get it and hang in there through the

challenges in this business for the real re-

wards, and those who quit because they

never saw the power within their reach.

This is the reason why the rich get richer,

the poor get poorer, and the middle class

are rapidly disappearing.

In the direct selling and network market-

ing game, the cherry on top of the power

of leverage is that YOU have all the up-

side of benefiting from the human hours

without the downside of having to “baby-

sit” employees.

In this industry, the people you work

with are in business. They are all busi-

ness owners, looking to build something

for themselves and it so happens to bene-

fit you too. In essence, you have business

partners who share the same vision, and

want to achieve their goals and dreams

using a common vehicle.

If you make use of the amazing POWER

of leverage, then your life will never be

the same again.

How can it ever be, now that you know

what you know?

This absolute advantage will see you rise

exponentially to new heights.

The Power is Within Your Reach.

Have a Winning Month.

Receive Kevin Abdulrahman’s free book

“What Ever You’re Into” by going to

www.kevinabdulrahman.com/thegift

Enter code “vision” to receive your full

free e-copy courtesy of Kevin Abdurlah-

man and Obtainer Magazine.

09/2010 OBTAINER WORLDWIDE 171